College Football Playoff

COLLEGE FOOTBALL PLAYOFF

Senior Director of Communications and Branding

Position Description: The Senior Director of Communications and Branding is responsible for all media services, communications and branding aspects of College Football Playoff. Areas of focus include, but are not limited to, the following: Advertising, Branding and Marketing, Digital Content Licensing, Game-Week Media Services, Game Programs, Media Guide, Media Accreditation, Media Center and Services, News and Video Releases, Strategic Communications, Décor, Research and Data for Selection Committee, Social Media, Website Management, Website Content-Development, Liaison with ESPN Production and Talent.

Reports to: Executive Director

Major Responsibilities: • Manage all communications and media operations; • Manage all media-services activities year-round; working with the CFP communications committee, bowls’ communications directors, staff and others as appropriate; • Write, edit and supervise the distribution of the annual media guide; • Create, maintain and regularly update game statistics and records; • Create and administer a national and local brand-management system, including, but not limited to, creation of a visual and textual identity; development of a branding guide; creation and implementation of an automated, disciplined brand-approval system; education of key partners about the brand, with tactical examples; management of the brand at the local level, with bowls, and at the National Championship Game site; working with the CFP branding committee, staff and others; • Manage all marketing activities through paid media, earned media and other approaches;

• Manage the web site, including writing and securing content, sourcing and implementing creative approaches to benefit fans and other constituents, and managing graphics;

• Manage creation and implementation of social media strategies and manage all Facebook, Twitter, Instagram and other devices in order to maximize the number of followers and encourage and develop fans’ involvement;

• Recruit and supervise volunteers to serve during game week; • Manage all media credentialing; • Create, maintain and administer media policies for the National Championship Game and associated bowl games; • Serve as communications liaison to other key publics (e.g., website provider, social media providers, ESPN, Fleischer Communications, conferences, the six bowl games, the Football Bowl Association, bowl staff members local organizing committees); • Write and distribute news releases; • Manage media activities related to the selection committee; • Review and approve all digital content licensing usage requests; • Participate in and provide information for selection committee meetings as necessary; • Provide staffing in connection with meetings of the Board of Managers and Management Committee as necessary; • Serve as a staff liaison with ESPN production staff and announcers; • Serve as staff liaison with the bowls’ communications directors and Championship Game communications staff; • Serve as liaison with Football Writers Association of America and College Sports Information Directors of America; • Oversee and serve as mentor to Assistant Director of Communications and Tom Mickel Communications Intern; • Manage the CFP décor program, including budgeting, for the National Championship Game; • Suggest budgets for all communications for consideration by the executive staff; monitor all expenditures to ensure that they fall within the budgeted amounts; • Perform other duties as assigned by the Executive Director.

Skills/Qualifications: Bachelor’s degree; graduate degrees preferred Minimum of eight years’ experience in the communications field for a Division I school, conference, bowl game or other major sports entity or event, with responsibilities generally as noted above preferred Experience in the field of branding preferred Excellent written and oral communication skills Significant experience with Microsoft Office and other applications Knowledge of general office machines and telephone system Ability and willingness to work cooperatively with others High degree of discretion dealing with confidential information Ability to travel for short business trips Professionalism Problem-solving skills

To Apply: Applicants should submit a cover letter and resume as separate attachments in one email to: Morgan Jones at [email protected], with the subject line, “College Football Playoff Senior Director of Communications and Branding: Last Name.”

Salary will be commensurate with experience and job requirements, and a benefits package will be offered. Review of applicants will begin immediately and continue until 5 p.m. CT on October 10, 2019. The College Football Playoff is an Equal Opportunity Employer. Members of underrepresented groups are strongly encouraged to apply.

About the College Football Playoff: The College Football Playoff matches the No. 1 seed vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among six bowl games – the Goodyear Cotton Bowl, PlayStation Fiesta Bowl, Chick-fil-A Peach Bowl, Capital One Orange Bowl, Allstate Sugar Bowl and Rose Bowl Game presented by Northwestern Mutual. This season’s Playoff Semifinals will take place Saturday, December 28, 2019, at the PlayStation Fiesta Bowl and Chick-fil-A Peach Bowl. The College Football Playoff National Championship will be Monday, January 13, 2019, at Mercedes-Benz Superdome in New Orleans.