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Acknowledgments Acknowledgments I express my sincere gratitude to Professor Dr. Lars Håkanson for his professional advice, patient guidance, insightful suggestions and criticism throughout the entire period of study. He effectively acted as sounding board, educator and motivator. The development of this in- vestigation would not have been possible without his expertise and inspiring contributions. I am proud to have had the opportunity to work under his supervision. I also acknowledge the support of all the representatives of the industry associations Acimac and Confindustria Ceramica, as well as those related to Tile Editions. They shared useful in- formation, while providing tools that facilitated the research activity. I am particularly grate- ful to all companies’ members that collaborated and spent time taking part to the research sur- vey. The essay also benefits of some discussions with some professors at Hong Kong University of Science and Technology. I hereby declare that I am the sole author of the thesis. At this point allow me few intimate acknowledgments. I would like to express my deep ap- preciation to Andrea Mussini, CEO Panariagroup, division Fiordo Industrie Ceramiche, for his support, valuable insights and presence through the years. He saw me grow and was a- mong the first to suggest to experience the world. I loved the conversations we had that allo- wed me to see things from different angles. His humour, implicit meanings, pragmatism and loving concern for me to balance work and life were all effective measures. These characteri- stics are the result of an intuitive and pleasant man that even under pressure is accustomed to prioritize and undertake critical decisions in the business life. My heartful gratitude goes obviously also to my parents for their endless support and love. It stands out my father Gabriele Lanzi for his unremittingly patience, precious advices, constant care and understanding. He’s an exceptional example of integrity, humility, trust and hard work. Rare qualities nowadays. Even during the darkest moments he was on my side, ready and willing to help to sort things out. I hope one day I will be able to pay back these efforts. Lastly, a special recognition goes to my old and new friends around the world for the good and difficult moments we shared and because they contributed to strenghten my character and learning. i Riconoscimenti Esprimo la mia sincera gratitudine al Professor Dr. Lars Håkanson per la sua consulenza pro- fessionale, guida paziente, suggerimenti perspicaci e critiche costruttive durante l’intero peri- odo di studio. Ha efficacemente agito come revisore, educatore e motivatore. Lo sviluppo di questa indagine non sarebbe stato possibile senza la sua esperienza e senza i suoi contributi ricchi d’ispirazione. Sono orgoglioso di aver avuto l'opportunità di lavorare sotto la sua su- pervisione. Riconosco anche il sostegno di tutti i rappresentanti delle associazioni di catego- ria Acimac e Confindustria Ceramica, così come quelli legati a Tile Edizioni. Hanno condivi- so informazioni utili, e fornito strumenti che hanno facilitato l'attività di ricerca. Sono partico- larmente grato a tutti i membri delle aziende che hanno collaborato e speso del tempo per par- tecipare alla ricerca. La tesi beneficia anche di discussioni con qualche professore alla Hong Kong University of Science and Technology. Dichiaro di essere l'unico autore della tesi. A questo punto permettetemi alcuni riconoscimenti più intimi. Vorrei esprimere il mio pro- fondo apprezzamento ad Andrea Mussini, amministratore delegato di Panariagroup, divisione Fiordo Industrie Ceramiche, per il suo supporto, preziosi suggerimenti e la sua presenza nel corso degli anni. Mi ha visto crescere ed è stato tra i primi a suggerire di fare esperienze nel mondo. Ho amato le conversazioni che abbiamo avuto perché mi hanno permesso di vedere le cose da angolazioni diverse. Il suo umorismo, pragmatismo, i significati impliciti e l’attenzione premurosa per me nel conciliare il lavoro e la vita privata sono state tutte misure efficaci sulla mia persona. Queste caratteristiche sono il risultato di un uomo intuitivo e pia- cevole che, anche sotto pressione, è abituato a stabilire delle priorità ed intraprendere decisio- ni cruciali per la vita aziendale. La mia gratitudine di cuore va naturalmente anche ai miei genitori per il loro supporto senza fine e grande amore. Si distingue mio padre Gabriele Lanzi per la sua pazienza incessante, i preziosi consigli, cura costante e comprensione. E’ un esempio eccezionale d’integrità, umiltà, fiducia e duro lavoro. Qualità rare al giorno d'oggi. Anche durante i momenti più bui è stato al mio fianco, pronto e disposto ad aiutare a suo modo per sistemare le cose. Spero un giorno di essere in grado di ripagare questi sforzi. Infine, un riconoscimento speciale va agli amici nuo- vi e di vecchia data sparsi in tutto il mondo, per i momenti belli e difficili che abbiamo condi- viso e perché hanno contribuito a rafforzare il mio carattere e livello di apprendimento. ‘A journey of a thousand miles begins with a single step’ (Laozi, Chinese philosopher) The thesis represents the end of a path, but also the beginning of a new and difficult journey that I am excited to explore. This work is dedicated to my hometown, Sassuolo. Despite hav- ing lived abroad for almost 5 years now and having travelled extensively, I remain attached to my roots. ‘Un viaggio di mille miglia comincia con un solo passo’ (Laozi, filosofo cinese) La tesi rappresenta la fine di un percorso, ma allo stesso tempo segna l’inizio di un nuovo difficile cammino che sono entusiasta nell’esplorare. Il lavoro di tesi è dedicato alla mia città natale, Sassuolo. Nonostante io abbia vissuto all’estero per quasi 5 anni ormai, ed abbia viag- giato spesso, rimango legato alle mie radici. Table of Contents Illustrations: List of tables, List of figures, List of Abbreviations and Acronyms v List in Appendix vi Abstract vii 1. Introduction ........................................................................................................................... 1 1.1.1. Research question ........................................................................................................... 3 1.2. Structure of the thesis and expectation .............................................................................. 3 2. Literature review ................................................................................................................... 4 3. The cluster concept in the literature ...................................................................................... 8 3.1. New economic geography ................................................................................................ 14 3.2. Porter’s cluster theory ...................................................................................................... 14 3.3. Critical approaches ........................................................................................................... 15 3.4. Clusters life’s cycle theory ............................................................................................... 16 3.5. Implications for the study and Conclusion ...................................................................... 17 4. Industry overview: Sassuolo ............................................................................................... 21 4.1. Sassuolo’s historical performance ................................................................................... 22 4.1.2. Current degree of competitiveness ................................................................................ 24 4.2. The value chain of the ceramic tile district ...................................................................... 24 4.3. Product typologies ............................................................................................................ 27 4.4. Location of production ..................................................................................................... 28 5. Methodology introduction ................................................................................................... 30 5.1. Delimitation of the research area ..................................................................................... 30 5.2. Methodology ................................................................................................................... 31 5.2.1. Questionnaire ................................................................................................................ 32 5.2.2. Implications of the research method ............................................................................. 35 5.3. Hypotheses ....................................................................................................................... 36 5.4. Variables .......................................................................................................................... 41 5.5 Operational measurements ................................................................................................ 42 5.6. Limitations ....................................................................................................................... 46 5.7. Results .............................................................................................................................. 49 6. Industrial restructuring ........................................................................................................ 57 6.1. Industry analysis
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