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ECinteractivePLUS®: Setting Up Analytics™ for Your Site

You can use Google Analytics™ to learn how visitors interact with your site. Google Analytics gives you free reports on your site visitors, including their referring sites, search engines, search keywords, time on each page, pages per visit, geographic location, browser versions, and much more. This analysis can help you make informed decisions about your marketing campaigns, increase conversions from guest to loyal customer, and empower you to grow your business online. a basic set of Analytics services free of charge. For more details and to sign up, see www.google.com/analytics/. To make Google Analytics easy to implement in ECinteractivePLUS®, your Admin site has a Google Analytics ID box in Site Preferences. After you update your Google Analytics tracking code, the ECinteractivePLUS system automatically enters it onto every page of your front-end site so that Google Analytics can track your traffic. Getting Your Google Analytics ID To get a Google Analytics ID, do the following: 1. Go to the Google Analytics sign-up page and log in to your . If you don’t already have a Google account, click Create Account and complete the sign-up process. 2. Complete the Google Analytics sign-up process. When prompted for your site URL, enter your site URL including the directory path that has your ECI DDMS® account number (www.ecinteractive. com/#####). The Google Analytics page displays instructions for adding a script block to each page. In this script block, look for your tracking code that begins with UA- followed by a series of numbers. Record this number so you can enter it in your ECinteractivePLUS Admin site.

Note: If you forget your Google Analytics ID, you can find it by clicking Edit Account and then Data Sharing Settings on the Google Analytics Settings dashboard. Adding Your Google Analytics ID to Your Site 1. On the Admin site, click the Site Config training toolbar and select Site Preferences.

2. In the Google Analytics section, click . 3. Click the Google Analytics ID box and enter the tracking code from Step 2 under Getting Your Google Analytics ID. 4. Click Save. The system automatically enters your tracking code onto every page of your front-end site. Google Analytics begins tracking site traffic. This tracking is transparent to your end users and does not effect the functionality of the front-end site. Google Analytics advises checking the status of your new profile 24 hours after inserting the script on the site. Checking Status 1. Log in to your Google Analytics account. 2. On the Analytics Settings dashboard, click Check Status. Google Analytics checks your home page to confirm that the tracking code is installed. You should see data within 24 hours.

Updated December 2019 1 continue to next page ECinteractivePLUS®: Setting Up Google Analytics™ for Your Site

If you have multiple Admin users, you can give them access to your analytics report settings using the Access Manager feature on the Analytics Settings dashboard. If you have multiple sites (such as beta or sites owned through acquisition), you can use the same Google Analytics account to track them all. Use the Add Another Profile feature on the Analytics Settings dashboard.

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