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Market Research Insight 2006 Prospectus

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Market Research Insight 2006 Prospectus Market Research Insight 2006 Prospectus Market Research Insight • 630 East Government Street • Pensacola, FL 32502 • Tel: (850) 433-9191 Market Research Insight MRI is a full service marketing research company providing research based marketing strategies for political campaigns. Market Research Insight, like many successful companies, is a product of its founder. Dr. Verne R. Kennedy has gained national recognition in both marketing research and higher education. A native of New Orleans, he completed his Ph.D. degree at Louisiana State University and post-doctoral studies at the University of Wisconsin. Dr. Kennedy held faculty positions at the University of Georgia, the University of South Alabama, and Louisiana College, before accepting the presidency of Belhaven College in 1978. Dr. Kennedy fulfilled all requirements for his Ph.D. degree at age 25 and was a college president at age 36. Market Research Insight was initially a moonlighting activity for a young college professor but quickly grew to a full-service research company demanding the full attention of its founder. In 1986, Dr. Kennedy left higher education to devote full attention to the research firm. 2 \\mricentral\shares\MRIFiles\2006\Miscellaneous\MRI Prospectus 2006 Political Final 063006.doc\6/30/2006 11:30 AM Research Resources MRI corporate offices, production facilities, and call center are located in Florida. Following a nationwide site search for MRI’s location, Pensacola was selected due to the area’s outstanding interview labor pool drawn primarily from military spouses from nearby Navy and Air Force bases. Most telephone interviewers have general American speech patterns, many from the Midwest, and are either college graduates or have some college experience. Field Research Facility The MRI call center utilizes high-bandwidth lines dedicated to survey interviewing. Our CATI System, Computer Assisted Telephone Interviewing, uses state-of-the-art hardware and software. To ensure the highest level of accuracy, extensive computer and silent audio monitoring capability, permits supervisors to constantly monitor interviewer performance. 3 \\mricentral\shares\MRIFiles\2006\Miscellaneous\MRI Prospectus 2006 Political Final 063006.doc\6/30/2006 11:30 AM Data Processing Our data processing team has over 25 years of experience handling survey data. Open-ended questions are coded as well as transcribed for report presentation. Data Processing maintains the company’s CATI system to ensure employment of the most accurate and objective research standards. We use the latest in comprehensive data-mining technology and analytical applications for enhanced decision making. Word Processing MRI provides complete analytical reports with detailed recommendations following all studies. Our Word Processing team integrates text, tables, and graphs into an easy to read, fully comprehensible analysis report. We use the latest Microsoft products to produce dynamic reports and presentations that can be distributed electronically or in printed format to meet the needs of our clients. 4 \\mricentral\shares\MRIFiles\2006\Miscellaneous\MRI Prospectus 2006 Political Final 063006.doc\6/30/2006 11:30 AM MRI Technology . CATI System MRI has an extensive Computer Assisted Telephone Interviewing facility offering the latest in interviewing technology. All MRI interviewers and supervisors are equipped with customized research software and hardware. MRI uses the well-respected Win Query software system, which allows complex questionnaires to be administered effectively, and ensures quality in data selection. Supervisors are able to visually monitor interviews in progress, and can adjust sample selection characteristics instantly. This method of data collection also greatly improves the turnaround time for projects. P-Base Targeting Technology Survey results are combined with demographic mapping to provide a highly sophisticated targeting procedure utilizing MRI’s exclusive P-Base technology. P-Base, which stands for Power Base, has been effectively applied in 24 states and many more local and regional studies. In political applications, P-Base has produced greater than an 80% success rate for MRI clients. 5 \\mricentral\shares\MRIFiles\2006\Miscellaneous\MRI Prospectus 2006 Political Final 063006.doc\6/30/2006 11:30 AM MRI Executive Management Team Verne R. Kennedy, Ph.D. – President Post-Doctoral Studies – University of Wisconsin (1973); Ph.D. – Louisiana State University (1968); MA – Louisiana State University (1965); BA – Belhaven College (1963); Belhaven College – President (1978-1986); University of Georgia, University of South Alabama, and Louisiana College – Graduate and Undergraduate Faculty Positions Kevin Tilley – Vice President, Technologies MBA – University of West Florida (1998); BA – Rhodes College (1992) Andersen Consulting –Consultant (1992-1993) Carol Swinford – Operations Manager BA – Livingston University (1980); BA – University of West Florida (1981); Carlton, Fields, Ward, Emmanuel, Smith & Cutler, P.A. – Legal Assistant (1986-1995) Kelly Smith – Data Processing Manager Chemical Engineering – Tulane University, Millsaps College Pam Wismer – Project Manager Bachelors of Science from Troy State University 2001, Summa cum Laude Background Investigator for USIS (2002-2004) Sales Executive for PNJ (2005-2006) Kim Alford – Administrative Coordinator Bachelors of Science - Elementary Education - University of Southern Mississippi, Hattiesburg, MS (1990) Kindergarten Teacher, Inner City School - Baton Rouge, LA (1990-1998) Regional Director of Education -Sylvan Learning Center- Baton Rouge LA (1998-2004) Woody Wiseman – Mobile Operations BA-Management – Malone College (1993) F.B.I. National Academy (1991) AA-Criminal Justice – University of Akron (1976) Police Officer (Retired); Bath, Ohio Police Department (1971-2002) 6 \\mricentral\shares\MRIFiles\2006\Miscellaneous\MRI Prospectus 2006 Political Final 063006.doc\6/30/2006 11:30 AM MRI Clients Though our clients are too numerous for enclosure in this prospectus, the following is a representative list. Alabama Forestry Association First Mississippi Corporation National Republican Congressional Committee Alabama Governor Bob Riley First National Bank, Louisiana National Republican Senatorial Committee Alabama Governor Fob James Florida Chamber Of Commerce National Right-To-Work Committee Alabama Governor Guy Hunt Florida Forestry Association New Orleans Mayor Ray Nagin Alabama Lt. Governor Steve Windom Gainesville Bank and Trust North Carolina Forestry Association Alabama PSC President Jim Sullivan Gannett Newspapers in 7 Cities North Carolina NCFREE ALFA Corporation Georgia Forestry Association Ochsner Medical Foundation Allied Utility Network Greater Orleans Chamber Ohio Chamber of Commerce American Farm Bureau Gulf Port Mayor Brent Warr Oklahoma Chamber Of Commerce Baldwin EMC Hibernia National Bank Orlando Utilities Baton Rouge Area Chamber Houston Independent School District Peace River Electric Corporative Biloxi Mayor A.J. Holloway Huntsville committee of 100 Pool Corp. CBN Television Indiana Chamber of Commerce Potlatch Corporation Central Louisiana Chamber International Paper Company Quality Chemical, Inc. City of Clinton Iowa Association of Business Rapides Foundation City of Fairhope John Templeton Foundation Redmond Medical Center City of Pensacola K. C. Aviation Riverside Military Academy City of Ridgeland Kentucky Chamber of Commerce SCI Management Corporation Cleco Corporation LA Commissioner of Agriculture Bob Odom SEMCO Energy CNN Television Louisiana Department of Agriculture SkyTel Commercial National Bank Louisiana Governor Dave Treen Southern Farm Bureau Insurance Companies Congressman Bob Livingston Louisiana Heart Hospital St. Louis, Children’s Fund Congressman Don Manzullo Louisiana Pacific St. Louis Home Rule Congressman Richard Baker Maine Economic Research Institute Stuart C. Irby Company Congressman Richard Baker MD Business for Responsive Government Supreme Court Justice Champ Lyons, AL Congressman Terry Everett Memphis Light, Gas & Water Supreme Court Justice Chet Traylor, LA Connecticut Business & Industry Assn Merchants and Farmers Bank Supreme Court Justice Deborah Cook, OH CREATE Foundation Mississippi Baptist Medical Center Supreme Court Justice Harold See, AL East Coast Hockey League Mississippi BIPEC Supreme Court Justice Kay Cobb, MS Emerald Coast Utility Authority Mississippi Governor Kirt Fordice Supreme Court Justice Lynn Stuart, AL Employers Council on Flexible Compensation Missouri Chamber of Commerce Supreme Court Justice Roy Moore, AL EnergyUnited Missouri Governor Matt Blunt Supreme Court Justice Tom Woodall, AL Entergy, Incorporated MMI Hotel Group Teledyne Continental Motors Farm Bureaus in 23 States Monroe Mayor Jamie Mayo Tennessee Association of Business First American National Bank Montana Chamber of Commerce The Catfish Institute National Federation of Independent Business Turbomeca Corp. United for Washington U.S. Senator Jeff Sessions Virginia FREE West Virginia Chamber of Commerce 7 \\mricentral\shares\MRIFiles\2006\Miscellaneous\MRI Prospectus 2006 Political Final 063006.doc\6/30/2006 11:30 AM .
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