Digitization of the Terrestrial Television in Poland
Terrestial television in Poland
Analogue terrestrial television 7 services: 3 public and 4 commercial Coverage: 3 nationwide services, 4 regional.
100% 99% 90% 98%
80% 86%
70% 71% 60%
50% 48% 40%
30%
20% 25% 23% 10%
0% TVP1 TVP2 TVP Info Polsat TVN TV4 TV Puls Digitization of the Terrestrial Television in Poland
Legal basis
Plan to implement digital television in Poland (4 June 2010) Act of 30 June 2011 on the implementation of digital terrestrial television: . Switch-off final date 31st of July 2013 . 2-multiplex arrangement . Information campaign and broadcasters’ obligations Regulation of the Minister of Infrastructure of 18 December 2009 on technical and exploitation requirements for consumer equipment used for reception of digital terrestrial television transmissions. Digital Terrestial Television in Poland
ANALOG SWITCH-OFF
7 steps between 7 November 2012 and 23 July 2013.
7.11.2012 ≈ 1.2 mln
28.11.2012 ≈ 4.6 mln
19.03.2013 ≈ 5.86 mln
22.04.2013 ≈ 4.8 mln
20.05.2013 ≈ 12.4 mln
17.06.2013 ≈ 7.8 mln
23.07.2013 ≈ 2 mln
4 Digital Terrestial Television in Poland
According to GE06 Agreement Poland has obtained:
• 6 nationwide layers DVB-T in frequency band 470-790 MHz (UHF band), • 1 nationwide layer DVB-T in frequency band 790-862 MHz (800 MHz), • 1 nationwide layer DVB-T in frequency band 174-230 MHz (VHF band).
MUX -1 MUX-2 • Start: 12.2011 •Start: 09.2010 • Coverage: 98,7% of population •Coverage: 98,5% of population • 53 main stations •51 main stations
MUX-3 MUX-4 • Start: 10.2010 • Start: 2010 • Coverage: 99,66% of population • Coverage: 31 big cities • 114 stations and 131 gap-fillers
5 Digital Terrestial Television in Poland MUX 1 - 8 SD services
MUX 2– 8 SD services
MUX 3– 2 HD and 6 SD services
MUX 4 (DVB-T fixed/mobile) – paid 8 TV and 12 radio services Digitization of the Terrestrial Television in Poland
Information campaign on digital terrestrial television
1.Obligations for broadcasters 2.Obligations for the minister in charge of communications
Information campaign on digital terrestrial television
Website about digitization
www.cyfryzacja.gov.pl
The website allowed quick and easy contact through: •contact form •toll-free helpline 800 007 788 Information campaign on digital terrestrial television Campaing in Television
three-minute TV programmes, 30-second TV announcements,
Information campaign on digital terrestrial television
• Press campaign • Radio campaign • Letter to households • Letter to local governments • Lectures about digitization
Information campaign on digital terrestrial television
Digitization task force
Minister of Administration and Digitization President of the Office of Electronic Communications (UKE) Voivodes Polish Television (TVP) Infrastructure operator
Cooperation with National Broadcasting Council, ministries, voivodeship authorities, Polish Scouting and Guiding Association, Polish National Police.
TV reception in Poland 40%
38% 35% 37% 36% 35% 34% 33% 33% 33% 30% 31% 31% 30% 30% 25%
20%
15%
10%
5%
0% satellite CATV TTV 2011 2012 2013 2014 Source: KRRiT. Conclusions 1. Elderly people have the greatest difficulties in transition so it is important to activate young people, scouts, students, group of trust to support such people. 2. Information should be simple and supported by images – some people do not know what terrestial television is. 3. The intensification of the campaign should take place about a month before each stage of the switch off. 4. On the one hand, information campaign should have the positive tone and emphasize the benefits of the transition but from the other hand, it should inform about possible loss of TV reception in case of the absence of appropriate action. 5. The public should be informed about the possible difficulties that may arise during the process. 6. All public institutions in the country, broadcasters, NGOs should be involved into campaign.
Post ASO
Future of DTT depends on decisions concerning the way of using the Digital Dividend 2 (700 MHz band).
700 MHz (2 multiplexes available) – DTT to the end of 2024 – Poland takes the view that the DD2 should be saved for broadcasting television for the next 10 years.
MUX-8 (VHF band)– The contest is in progress. Thank you for your attention