DOCSLIB.ORG

Toronto Wolfpack R.L.F.C

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Toronto Wolfpack R.L.F.C TORONTO WOLFPACK R.L.F.C. Social Media Plan Table of Contents Introduction ......................................................................................................................................... 1 Social Media Assessment ................................................................................................................... 2 Audience Analysis ............................................................................................................................ 2 Social Media Platforms ................................................................................................................... 2 Competitors ...................................................................................................................................... 3 Business Objectives ............................................................................................................................ 4 Business Strategies ............................................................................................................................. 4 Key Audiences ...................................................................................................................................... 5 Young Male Urbanites .................................................................................................................... 5 Dog Lovers ........................................................................................................................................ 6 Corporate Partnerships ...................................................................................................................... 7 TekSavvy ........................................................................................................................................... 7 Craft Breweries ............................................................................................................................. 10 Petcurean ....................................................................................................................................... 12 Summary........................................................................................................................................ 14 Evaluating Success ........................................................................................................................... 14 Conclusion ......................................................................................................................................... 15 INTRODUCTION The Toronto Wolfpack is a Canadian professional rugby league club based in Toronto, Ontario. It competes in the United Kingdom-based Rugby Football League system. The Wolfpack went undefeated in its inaugural season and was promoted from the third-tier, League 1, to the second-tier, Championship. The competitive season starts in February with games played both abroad in the UK and France, as well as in Toronto at Lamport Stadium in Liberty Village. As a sports team, the Wolfpack offers its audience sports entertainment. The team has had great success on the field and has a small, dedicated group of fans in Toronto. However, the team still remains completely unknown to many Torontonians. They do not know that they have a successful professional sports team playing in their city. The biggest goal for the Wolfpack right now is building its brand. Rugby is a popular sport in many nations around the world, but struggles in Canada and the USA behind hockey, soccer, basketball, American football, and even baseball. These sports have far more dominant professional leagues and much greater exposure in North American society as a whole. As the first trans-Atlantic team to play in the Rugby Football League system, the Toronto Wolfpack is well-positioned to grow this exciting sport’s popularity in Canada. However, the club faces tough competition from established local teams, especially given the general public’s lack of familiarity with the sport of rugby in the first place. 1 SOCIAL MEDIA ASSESSMENT Audience Analysis The Toronto Wolfpack’s audience is predominantly males between the ages of 25-50 living in Ontario and the GTA. Many of their followers are already fans of rugby and follow professional leagues. Others might be amateur athletes themselves, or former rugby players who do not want to lose touch with the game. In order to grow the brand and gain wider recognition, the Wolfpack needs to expand its reach and target younger Ontarians. The team will do this by targeting Torontonians between 23-40 years of age. This is a large, local demographic who have disposable income, seek out new activities, and like to share their experiences on social media. Social Media Platforms The Toronto Wolfpack is active on social media. The club primarily uses the following platforms: • Facebook • Instagram • Twitter • YouTube The Wolfpack is most active on Facebook and Twitter. The content that gets the most engagement are contests, polls, and videos. Additionally, the team has a behind-the-scenes show called LastTackle.tv, which is also where its blog is hosted. LastTackle.tv has its own social media accounts (Facebook, Instagram, Twitter, YouTube), and the team’s flagship retail shop also has a separate Instagram account. The main problem with the Wolfpack’s social media strategy is that it is too spread out and unfocused. Like many new businesses or organizations trying to establish themselves on social media, the Wolfpack has started doing as much as it can on every channel. The result is a social media presence that lacks cohesion and vision. 2 Competitors Despite the general lack of direction, the Toronto Wolfpack has successfully amassed a relatively large number of followers on social media, especially compared to other rugby league teams. Toulouse Olympique is another team in the Wolfpack’s league – the only team based in France, and as such have the same “outsider” status. When compared to the Wolfpack, Olympique’s following on social media is noticeably smaller. However, when compared to teams in major North American sports leagues, both teams’ numbers are very small. This makes sense due to the respective sizes of the leagues’ audiences, as well as the relative popularity of rugby compared to sports like basketball. Since the Toronto Wolfpack wants to take that next step and gain widespread exposure in North America, it may be instructive to look at what another franchise based in Toronto is doing. The best team to use as an example is the Toronto Raptors. The two teams share some similarities: they are the only Canadian team in their leagues and have a similar target demographic: young urban Millennials. Platform Toulouse Olympique Toronto Wolfpack Toronto Raptors Facebook 8.5k likes 22.7k likes 2.2m likes 4.5k followers 20.7k followers 1.59m followers Twitter 13.3k tweets 7.4k tweets 53.8k tweets 1.7k followers 18.9k followers 1.1m followers Instagram 689 posts 820 posts 5.3k posts 690 subscribers 1.5k subscribers 61k subscribers YouTube 230k views 120k views 31m views The table above illustrates that, relative to other Rugby Football League teams, the Wolfpack has a sizeable social media following. When compared to other sports franchises in North America, the Wolfpack still have a way to go. Now, comparing the Wolfpack to the Raptors is not fair, nor is it meant to be. However, the Raptors have proven to be very successful on social media. They have a focused social media strategy built around a specific vision and brand identity. This can function as an example from which the Wolfpack can draw inspiration. 3 BUSINESS OBJECTIVES The Toronto Wolfpack has successfully established a social media following and has seen great success on the field. Now, the team needs to focus on maintaining that success in the next competitive tier while growing its fanbase and gaining more recognition at home. The Wolfpack’s business objectives are: 1. Build brand recognition. The major problem that the Wolfpack needs to overcome is its lack of recognition in the Toronto sports market. The team needs to establish itself as a recognizable name that offers a quality product. 2. Increase ticket sales. Attendance at home games could always be improved, especially when the cost of tickets is not very high to begin with. There are only 10 home games per season. The goal is to maximize profits from those games. 3. Strengthen relationship with existing fanbase and community. The Wolfpack plays games in England and France, sometimes for weeks at a time. It is important to have a strong relationship with the fanbase in Canada in order to maintain interest during these long stretches abroad. BUSINESS STRATEGIES 1. Promote the team. The message is simple: “we exist”. The Wolfpack needs to simply have its name out there to inform people that it is a sports team in their community. 2. Entice people to attend home games. Not only are tickets relatively inexpensive, but there is more to do than simply sitting and watching a game. By promoting this aspect of home games, the Wolfpack will be able to attract more people, even non- fans, to attend games at Lamport Stadium. 3. Increase social media engagement with fans. The Wolfpack will be unable to interact with the community face-to-face while they are travelling for road games. This means that the team must take advantage of social media to maintain its relationship to its fanbase. This can be done by posting engaging content and by interacting with the fans through its social media. 4
Load more

Recommended publications
  • Recreation Facilities Emergency Management Forum
    RECREATION FACILITIES EMERGENCY MANAGEMENT FORUM Sunday, June 7 to Tuesday, June 9, 2020 REGISTER BY The Westin Harbour Castle MARCH 15TH Toronto, Canada AND SAVE! WWW.ORFA.COM/FORUM2020 Ontario Recreation Facilities Association Inc. 1 Concorde Gate, Suite 102, Toronto, Ontario, M3C 3N6 T. 416.426.7062 F. 416.426.7385 [email protected] Vision 2019/20 ORFA BOARD OF DIRECTORS To be the leader in the recreation facility President and Chair Ed Greer, CRFP, CIT, CARPT, CAT profession. of the Board Facility Operations Coordinator, City of Barrie Mission Past President Ross Rankin, CRFP, CAT, CPO Director, Facilities and Asset Management, To provide leadership in the development and Recreation Association of the Public delivery of innovative training and education Service of Canada, RA Centre, Ottawa programs, value-added services, and quality Director – Northern Region Cathy Seguin, Professor products for the benefit of the recreation facility and President-elect Canadore College, North Bay profession. Director – Western Region Amy Gangl, CRFP, CAP Interim Manager of Recreation, We Value Municipality of North Perth • Expertise in the recreation facility profession Director – Central Region Karen Cooke, RRFS, CAP, CIT that comes from personal and organizational Director – Eastern Region Joe Brown, RRFS, CIT, CPT, CBT development Sub Foreman, Parks and Recreation, • Dedication to the professional, efficient and City of Pembroke competent operation of recreation facilities Corporate Director Richard Poole • Communication with our members Account Manager,
    [Show full text]
  • Koronavírus? Žiadna Sranda
    Sobota 1. 2. 2020 74. ročník • číslo 26 cena 0,70 App Store pre iPad a iPhone / Google Play pre Android Tréner, prosím, nehneWEI SSa Strana 2 FOTO TASR/ FOTO TASR/DANO VESELOVSKÝ Vypočul si Pavel Hapal pri kávičke a hráčovi dá druhú šancu MICHAL SVÍTOK Strana 9 Haraslín Strana 23 do Serie A Najdrahšie okuliare na svete Filip Polášek tvrdí, že semifinále Australian Open prehral pre stratené slnečné okuliare. Ak je to tak, pôjde o najdrahšie okuliare na svete. Za semifinále si Dodig s Poláškom rozdelili Strana 3 200-tisíc austrálskych dolárov (120-tisíc eur). Ak by zápas Koronavírus? vyhrali, dostali by minimálne ďalších 110-tisíc eur… FOTO ŠPORT/JANO KOLLER Žiadna sranda Futbalový reprezentant Marek Hamšík hlási, že je zdravý. Správy o koronavíruse, pre ktorý odložili aj štart čínskej Hokejový tréner Mosnár ligy, ho však veľmi znepokojujú. FOTO TASR/LUKÁŠ GRINAJ v Nových Zámkoch skončil Strana 27 2 FUTBAL sobota 1. 2. 2020 DIALÓG NA VÍKEND s PAVLOM HAPALOM, hlavným trénerom slovenskej reprezentácie Priateľská atmosféra na stretnutí s Weissom Aj keď po novembrovom zraze si dala reprezentácia až na štyri mesiace zimnú prestávku, hlavný tréner Slovenska Pavel Hapal sa v uplynulých týždňoch nezastavil. A v najbližšom období sa Pavel Hapal (vľavo) sa po novembrovom žrebe play-off kvalifikácie ME 2020 takto pozdravil s trénerom Írska Mickom McCarthym. FOTO TASR/AP ani nezastaví. So svojimi spolupracovníkmi chce urobiť maximum v príprave národného tímu na dôležité marcové play-off kvalifiká- nych protivníkov na posledný tešil vás jeho presun a výkony v „Veril som, že sa niečo také marcový deň - Bosnu a Hercego- úvodných dueloch? „Adam Zreľák udeje.
    [Show full text]
  • TORONTO WOLFPACK 2018 Super 8'S the Qualifiers Travel Guide
    TORONTO WOLFPACK 2018 Super 8’s The Qualifiers Travel Guide A Wolfpack Welcome! Toronto Wolfpack are excited to welcome you to the City of Toronto! First off we would like to say thank you for making the trip to our side of the Atlantic. We hope that you enjoy the charm and the exciting hustle of the city just as much as we do. Toronto is proudly known as Canada’s largest city and the most multi-cultural city on earth with over five million residents. We hope you enjoy your time here in Toronto, home to many exciting and unique experiences. To get you started on your rugby tour we have put together a list of suggested transportation options, restaurants, events, and city sights. My name is Audrey and on behalf of the entire Wolfpack team I am happy to share these recommendations with you, hoping they help you make the best of your visit. If you have any questions about the City of Toronto, anything in this guide, or would like to provide some feedback or future suggestions please contact me at [email protected] MIDDLE 8’S TRAVEL GUIDE | August 2018 1 TRANSPORTATION FROM PEARSON AIRPORT $$ The modern-day taxi you may call it, Uber is one of the most cost-effective and simple ways to get from the airport to your hotel (Sheraton) in the downtown core. UberX and UberXL for those traveling in a large ‘pack’: Your Air Transat flight will land at Terminal 3, head to the exit doors marked Door D where your driver will meet you.
    [Show full text]
  • Completely Unacceptable’ As RFL & Super League Leave Toronto Players in the Dark 13 Aug 2020
    ‘Completely Unacceptable’ as RFL & super league leave Toronto players in the dark 13 Aug 2020 GMB, the Union for Rugby League, has accused the RFL and Super league of leaving Toronto Wolfpack players in dark over the possible takeover of the Canadian based franchise. The Union and players are yet to hear any concrete details over the takeover of the club, meanwhile the players families have been struggling without wages for three months. @TOwolfpack @TheRFL pic.twitter.com/P3hXBFK8qL — Gob (@gazobrien22) August 10, 2020 The club was forced to withdraw from Super League for 2020, citing major financial issues caused by the onset of the COVID 19 pandemic. In recent days the club has announced that they are talking to four interested parties surrounding a takeover, however little to no information on this has filtered down to the players or their union. Yesterday players took to social media to vent their frustrations after receiving no pay for three months and being ‘stranded’. Some have even faced evictions. Technically stranded in UK. No visa so I can’t work, no help getting home to Australia as promised. About to be evicted from my house. A lot of people have it a lot worse then me but this situation has gone too far now. @TheRFL — Darcy Lussick (@D_LUSSICK) August 10, 2020 GMB is calling on the RFL and Super League to step up and pay the players contracts up to the end of the season in November, ensuring that the families have means to live and are taken out of the current limbo they find themselves in.
    [Show full text]
  • Leigh Centurions Rlfc
    THE OFFICIAL MATCHDAY PROGRAMME OF LEIGH CENTURIONS RLFC LEIGH CENTURIONS YORK CITY SQUAD KNIGHTS SQUAD 1 GREGG MCNALLY MY TECH REPAIRS LIMITED 1350 2 RYAN INCE BOARS HEAD HN AWAITED COACH: JAMES FORD 3 IAIN THORNLEY AB SUNDECKS 1384 1 MATTY MARSH 4 JUNIOR SA'U IMPACT INSURANCE 1490 2 WHITELEY 5 ADAM HIGSON PPS DESIGN & BUILD 1310 PERRY 6 BEN REYNOLDS (JOINT V/C) STRUKTURA ENGINEERING 1398 3 JIMMY KEINHORST 7 JARROD SAMMUT LEIGH ARMS HN AWAITED 4 LIAM SALTER 8 MASON NATHAN ZAUN GROUP 1443 5 WILL SHARP 9 LIAM HOOD (JOINT V/C) CATON LLOYD AUDIO VISUAL SOLUTIONS 1410 6 BEN JOHNSTON 10 MARK IOANE HYDRAMED 1500 7 CONNOR ROBINSON 11 BEN HELLEWELL ELVIS ECKARDT RECRUITMENT & SALES LTD 1494 12 ANDY THORNLEY LISA 1344 8 RONAN DIXON 13 ADDY 9 JUBB #2 DANNY (CAPTAIN) CHASSIS & CAB 1496 WILL 14 MATTY WILDIE ASK PLATT OFFICE SUPPLIES 1497 10 JACK TEANBY 15 THOMPSON JORDAN FITFIELD LTD 1441 11 DANNY WASHBROOK 16 SAM BROOKS PROBUILD PLUMBING & HEATING LTD 1474 12 SAM SCOTT 17 JOSH WOODS DKC CONSULTANTS LIMITED 1472 13 SPEARS 18 TOM SPENCER IMPACT INSURANCE 1357 TIM 19 MARTYN RIDYARD RM COURIER SERVICES LTD 1314 14 KRISS BRINING 20 LIAM FORSYTH TOMMY SALE MBE YOUTH DEV. PROG. 1489 15 JAMES GREEN 21 GLOHE NICK PAM TIES 1495 16 CHRIS CLARKSON 22 CRAIG MULLEN IMO ALAN PLATT HN AWAITED 17 JOE PORTER 23 CALLUM FIELD THE LEIGH CENTURIONS FANS FORUM 1499 19 BALDWINSON 24 BRAD HOLROYD HILLTOP PRODUCTS LTD 1488 JORDAN 25 CAMERON SCOTT AB SUNDECKS 1493 20 MARCUS STOCK 26 LEWIS BIENEK REGIN CONSTRUCTION SERVICES LTD 1501 21 JASON BASS 27 ALEX GERRARD STRUKTURA ENGINEERING 1498 22 BRAD HEY 23 JORDAN-ROBERTS DUFFY JOSH THERE’S NO JOHN ASCOT SERVICES 1174 24 ELLIOT WALLIS PAUL ANDERSON GM PROJECTS 1160 JAY DUFFY THE LEIGH CENTURIONS FANS FORUM 1244 25 AJ TOWSE MICKY HIGHAM JRS TAXIS 1153 26 MYLES HARRISON PLACE LIKE Officials NEXT Kit sponsors Referee: S.
    [Show full text]
  • Steven Flynn
    STEVEN FLYNN Year of call: 2006 Clerked by: Avais Saleem Gary Young AREAS OF EXPERTISE: Arbitration Banking & Finance Commercial Litigation Company Employment International & Offshore Partnership Sport Sport SPORT Steven is recognised as ‘one of the top sports law juniors in the UK’ (Legal 500), dealing with contractual and commercial disputes in this sector, as well as disciplinary and regulatory issues. He is noted as having ‘best knowledge of on-field disciplinary work and [as] a go-to in this area’ (Chambers UK) and for his ‘niche experience of handling employment disputes within the professional sports world’ (Legal 500). He regularly appears on his own against QCs or leading a multi-disciplinary team in complex disputes. Steven is regularly instructed by players, clubs, agents, governing bodies, players’ unions, fans and sponsors across a wide variety of sports including football, rugby union and league, boxing, tennis and golf. He has advised at all levels of sport and has acted for and against many high- profile participants and organisations including matters involving: the FA; the RFU; UK Sport; the Premier League; Manchester United FC; Manchester City FC; Chelsea FC; Liverpool FC; the LTA; Rotherham Titans RFC; Bradford Bulls RLFC; Toronto Wolfpack RLFC; Chester Racecourse; Archery GB; the PFA; the RLPA; the FSF; and many others. He has also been instructed by high profile companies who wish to enter into commercial rights/sponsorship agreements with such organisations. In addition to dealing with commercial and regulatory matters, Steven is also regularly instructed in cases relating to discrimination in sport. He has experience in advising on the rights and obligations imposed on players, clubs and governing bodies by the Equality Act 2010 including appearing in a trial due to last 6 weeks where a participant claimed £120 million from a governing body.
    [Show full text]
  • [Note: Use This Template Only If Your Report Contains Confidential Information
    August 26, 2015 18 To: The Board of Governors of Exhibition Place ACTION REQUIRED From: Dianne Young, Chief Executive Officer Subject: BMO Field Phase 2 Project Impact Summary: This report provides an update of the impact to Exhibition Place operations of the recently revised schedule related to the Phase 2 BMO Field Improvements provided by Maple Leaf Sports & Entertainment Ltd. (MLSE) to Exhibition Place staff in late July 2015. Phase 2 was to add partial roof structures to the West, South, and East Grandstand areas to cover all seating and Phase 3 was to reconfigure the field so that the stadium can host Canadian Football League ("CFL") games. It is necessary to receive Board approval of this Phase 2 schedule immediately if timelines noted in either Option One or Option Two outlined below are going to be met. If the decision is delayed it is very likely that the project could not happen at all in 2015/16 as was previously approved by City Council. However, the impact on the shows and the financial impact on the Board is only estimated at this time as MLSE is also working with City Planning / Building Department and therefore, staff are recommending approval of the schedule but at the same time suggesting a report back to the Board in December on this matter. Recommendation(s): It is recommended that the Board: 1. Approve of the updated schedule and construction areas for the Phase 2 BMO Field improvements; 2. Authorize Exhibition Place staff to negotiate with MLSE compensation for the additional lost revenue resulting from the expanded construction areas outside the footprint of BMO Field in 2015 and 2016; 3.
    [Show full text]
  • RUGBY in the SQUARE – FRIDAY 8Th JUNE the Iconic Nathan Phillips Square in Front of Toronto City Hall Will Be Transformed Into an Exciting Full Day Festival of Rugby
    RUGBY IN THE SQUARE – FRIDAY 8th JUNE The iconic Nathan Phillips Square in front of Toronto City Hall will be transformed into an exciting full day festival of rugby. (TORONTO, ON) – Rugby Ontario and the Toronto Inner-City Rugby Foundation (TIRF) are delighted to announce the debut of a signature fundraising event, Rugby in the Square presented by Toronto Wolfpack. The event will feature a five a-side Rugby Tournament for corporate teams from across the City alongside skill demonstrations, a mixed abilities rugby showcase and a range of fan activities. This multi-stakeholder event will provide a platform for increased awareness about rugby programs in the province of Ontario, while raising funds to support future rugby champions. Rugby Ontario CEO Mike Brown said: “We are extremely excited about this event. We know that we have a supportive and passionate rugby community, and this event gives members of that community the chance to support the future of our sport and attend a one-of-a-kind event.” "Champions in sport are built by champions for sport," said Amanda Neale-Robinson, Interim Executive Director of Toronto Inner-City Rugby Foundation. "We are thrilled to be able to provide a platform for rugby enthusiasts, rugby-curious, and future-fans to explore, and experience, elements of the game in the heart of the city." Toronto Wolfpack, the city’s professional rugby league team, will proudly support the event as presenting sponsor. Wolfpack General Manager, Commercial Scott Lidbury commented: “We believe the world is a better place with more rugby balls in kids’ hands.
    [Show full text]
  • Šemrinec Sa Teší
    najlepšie kurzy nike.sk Sobota 1X2 18. 8. 2018 24998 CHIEVO VERONA – JUVENTUS 14,1 6,20 1,30 72. ročník • číslo 191 34949 LAZIO – NEAPOL 2,95 3,65 2,52 cena 0,70 34948 TORINO FC – AS RÍM 3,60 3,65 2,20 25000 SASSUOLO – INTER MILÁNO 5,75 4,15 1,67 App Store pre iPad a iPhone / Google Play pre Android Zdeno Chára, 41-roèný obranca a kapitán mužstva NHL Boston Bruins, Piaty triumf sa stal víśazom ankety o najlepšieho Strana 18 slovenského hokejis- tu sezóny 2017/18, po rokoch 2009, 2011, 2012 a 2013 v nej triumfoval Zdena Cháru už piatykrát. Šemrinec sa teší „Nikdy sme nepostúpili cez tri kolá, neprehrali sme jediný zápas a navyše sme vyradili také ve¾ké mužstvo, akým je Feyenoord,“ pochva¾uje si brankár futbalistov AS Trenèín Igor Šemrinec. Nebyś jeho, mali by to Trenèania vo štvrtok v Rotterdame, kde v odvetnom zápase 3. predkola Európskej ligy remizovali 1:1, ove¾a śažšie. Strana 6 FOTO TASR/MICHAL SVÍTOK Strana 7 To sa len tak nevidí! Hoci Zenit Petrohrad prehral prvý duel 3. predkola EL v Minsku s Dinamom 0:4, predsa postúpil. V odvete zdolal súpera 8:1 po predåžení aj vïaka Róbertovi Makovi. Za 20 minút, èo bol na ihrisku, dal dva góly domácich, navyše po faule naòho premenil Dziuba penaltu. „Bol to neuverite¾ný veèer, èosi také sa len tak nevidí,“ vraví slovenský útoèník, ktorý sa na snímke teší z postupu so spoluhráèom Kuzjajevom. FOTO zenit.ru Nový formát Davisovho pohára polarizuje svetový tenis, Strana 22 Moška je proti, Hrbatý za 2 FUTBAL sobota 18.
    [Show full text]
  • 1Toulouse.Pdf
    aaa Leigh v Toulouse 56pp.qxp_Layout 1 01/02/2019 08:49 Page 1 aaa Leigh v Toulouse 56pp.qxp_Layout 1 01/02/2019 08:39 Page 2 # LEYTHERS # OURTOWNOURCLUB# OURTOWNOURCLUB aaa Leigh v Toulouse 56pp.qxp_Layout 1 01/02/2019 08:39 Page 3 # LEYTHERS # OURTOWNOURCLUB# OURTOWNOURCLUB MIKEFROM LATHAM THE TOP CHAIRMAN,Welcome to Leigh Sports Village OPERATIONAL for that day would soon be our BOARD Messiah. Chris Hall came along and filmed the this afternoon’s Betfred On 1 November we had to file our new-look Leigh, working to put the Championship opener against preliminary 2019 squad list to the RFL. pride back into the club. His fantastic Toulouse Olympique. On it were just two names. By three-minute feature on ITV Granada It’s great to be back isn’t it? Last Christmas we had 20 and the reached out to 750k viewers. Sunday’s Warm Up game against metamorphosis was almost complete. The last few weeks have been hectic, London Broncos was a really The key to it all, appointing John Duffy preparing for the season and at the worthwhile exercise and it was great to as coach. He immediately injected Championship launch at York there was see over 2,000 Leigh fans in the positivity, local knowledge and a ready a palpable air of excitement for the ground, despite the bitterly cold smile, a bulging contacts book and with prospects of a great competition to weather. it a long list of players who were come. We are extremely grateful to our bursting to play for the club.
    [Show full text]
  • Rugby League As a Televised Product in the United States of America
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Professional Projects from the College of Journalism and Mass Communications, College Journalism and Mass Communications of 7-31-2020 Rugby League as a Televised Product in the United States of America Mike Morris University of Nebraska-Lincoln, [email protected] Follow this and additional works at: https://digitalcommons.unl.edu/journalismprojects Part of the Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Journalism Studies Commons, and the Mass Communication Commons Morris, Mike, "Rugby League as a Televised Product in the United States of America" (2020). Professional Projects from the College of Journalism and Mass Communications. 23. https://digitalcommons.unl.edu/journalismprojects/23 This Article is brought to you for free and open access by the Journalism and Mass Communications, College of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Professional Projects from the College of Journalism and Mass Communications by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Rugby League as a Televised Product in the United States of America By Mike Morris Abstract Rugby league is a form of rugby that is more similar to American football than its more globally popular cousin rugby union. This similarity to the United States of America’s most popular sport, that country’s appetite for sport, and its previous acceptance of foreign sports products makes rugby league an attractive product for American media outlets to present and promote. Rugby league’s history as a working-class sport in England and Australia will appeal to American consumers hungry for grit and authenticity from their favorite athletes and teams.
    [Show full text]
  • Sir Peter Leitch Club at MT SMART STADIUM, HOME of the MIGHTY VODAFONE WARRIORS
    Sir Peter Leitch Club AT MT SMART STADIUM, HOME OF THE MIGHTY VODAFONE WARRIORS 9th August 2017 Newsletter #182 Kids are loving their BLK Kiwis Shirts! But whoops... we gave the wrong draw date. So we are extending it. Check it out inside! Waiheke Rams want to thank BLK These guys are looking smart! These young league stars from sport and Sir Peter for our great Suburbs rugby league love their tshirts. shirts. Main photo: Kids at Redoubt north school enjoying their new shirts. New Draw Date 30th August! BLK T-Shirt Giveaway To celebrate the upcoming RLWC BLK have given us 100 prize packs consisting of 2 Kids T-Shirts. Yes! We have 200 t-shirts in total to giveaway. To score your pack enter now. Don’t forget to give us your size so we can do our best to try get it for you. Kids sizes available: 6, 8, 10, 12, 14 & 16. To enter: YOU MUST subscribe to Sir Peter Leitch Club Newsletter. BLK T-Shirt Giveaway Name: Then post a stamped addressed P.O Box 54295 Address: envelope with your name, address, phone The Marina 2144, Phone Number: number and email to the address on the Manukau, Auckland Email: left. New Zealand T-Shirt Sizes: Winner will be drawn on We ship internationally! 30/08/2017 Did Anyone Really Expect Anything Different? By David Kemeys Former Sunday Star-Times Editor, Former Editor-in-Chief Suburban Newspapers, Long Suffering Warriors Fan ATURDAY NIGHT loomed and I had to work, and for the first time ever I did not even bother to hit Srecord so I could watch when I got home.
    [Show full text]