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Chapter 9 CLOSING ARGUMENT
§ 9.01 INTRODUCTION Closing argument comes at the end of the trial. It is your final opportunity to address the jury. What should you try to accomplish? Many of you probably view closing argument as an opportunity to sway the jury and win your case with your powers of eloquence and persuasion. Much of the literature rein- forces the view that closing argument is directed at those jurors who are thinking of voting against you — if you can only reveal to them the errors of their ways, you will convince them to change their minds and vote for you. When you think about it, however, this scenario is improbable. After hearing the evidence, most jurors will already be inclined toward one side or the other; truly undecided jurors are rare. If a majority of jurors are inclined to vote against you based on the evidence, you are unlikely to persuade them otherwise, and you will probably lose the case. This should not come as any great shock to you — if your evidence is weak, you ought to lose the case. It is unrealistic to think that any amount of clever argument can turn a loser into a winner. On the other hand, if a majority of jurors are inclined to vote in your favor, based on the evidence, then you ought to win the case. Your closing argument can solidify and organize your supporters, arm them with the strongest arguments in your arsenal, help them find your opponent’s weaknesses, and energize them to do battle in the jury room. This is the modern view of the role of closing argument: A lawsuit, like a chain, is only as strong as its weakest link. Contrary to popular myth, lawsuits are not won, although on rare occasions they may be lost, as a result of a summation. In fact, lawsuits are not usually won or lost during any one phase of the trial. They are generally won or lost on the evidence coupled with the effectiveness of the presentation by the lawyer from the moment he walks into the courthouse until the moment the jury returns a verdict. 1 Closing argument is not for the purpose of recruiting new troops, but for arming those already on your side. You are the general who provides a battle plan to your troops, who will fight for your side in the jury room war. You should try to accomplish six goals: Reiterate your theory of the case and make sure the jurors under- stand it. The importance of having a clear, simple theory cannot be overstated. It provides direction to your jurors. Whether you have previously done so or not, in closing you must commit yourself to a single theory. Alternative theories merely divide your forces into two groups that may start fighting with each other.
1 LAWRENCE J. SMITH, THE ART OF ADVOCACY — SUMMATION § 1.11 (2001).
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374 CLOSING ARGUMENT CH. 9