INSEEC SCHOOL OF BUSI- NESS & - - FALL AND SPRING SEMESTER

Factsheet - Programs in 2019 - 2020

About INSEEC School of & economics INSEEC School of Business & Economics is the most prestigious school within INSEEC U., holding the French national accreditation of “Grande école de com- The International merce”. The strives to set itself apart along three main axes. Accreditation Advisory First, by supporting men and women in their education and helping them to define Board of MBA’s (AMBA) and bring to fruition their professional project within any type of organization, both officially granted its in and internationally. Secondly, in helping students a responsible and prestigious label to collaborative entrepreneurial spirit contributing to the creation of value in existing ISBE, Master Program and new business activities. Lastly, in teaching students how to understand inter- national practices and to meet the challenges of world markets.

Values behind ISBE INSEEC School of Business & Economics continues to uphold the traditional values in which it was founded: the social, economic and cultural diversity of its learners; its history, placing general culture and humanist values at the heart of its instruction ; its multi-campus layout and strong anchorage in each of its regions; a Faculty involved in the creation and transmission of knowledge in response to the expectations of economic stake holders; and fostering a network of companies and alumni committed to its educational project and/or involved in its governance.

International student With more than 180 partner in 4 continents, the master program is internationally oriented. International Students are mixed with other international students, and have class with French students.

At ISBE, each student has to be part of a student club, and one of these clubs is dedicated to international students. Buddy system, Facebook group, afterworks, wine tasting, Disney Land Paris and other activities are organized for international students in each campus.

Majors in English

 International Business Management  Strategic Management  Supply Chain & Purchasing  International Luxury Management  Corporate

Students of INSEEC School of Business & Economics

Paris Campus Paris is always a precursor with regards to the implementation of large projects and has an economic, social and cultural vitality that is constantly developing. The capital continu- ally attracts investors as well as numerous multinational companies. Studying in the heart of Paris enables you to enjoy a favora- ble economic and cultural environment that is future-orientated.

The City of light is in first place as the best student town, in terms of: international influ- ence (1st); culture (1st); studies (3rd) and employment (4th). For students wishing to study business, management or marketing in a European capital, the Paris campus has a lot to offer. Paris is a large city with roughly INSEEC Business School, 27 Avenue Claude Vellefaux, 75010 Paris, France 2.2 million people. There are many monu- ments, museums, theaters and a bustling nightlife. The Paris campus offers both un- Fall Semester dergraduate and graduate courses.

Management Program 2A P2021 Students applying to this program are expected to have a basic understanding of Finance and Marketing concepts. Students have to choose the program Full English or Full French. EN = Courses taught in ENGLISH FR = Courses taught in FRENCH

Core courses are offered in English or French on Bordeaux and Paris campuses — please choose at least three classes among the list below :

5 ECTS General Culture Course includes: geopolitics; institutional and political concepts as well as news analysis 5 ECTS Applied Foreign Language Course includes: French as a Foreign Language, French culture, Personal Branding, 5 ECTS Strategy and Legal Environment Course includes: Strategic Business, Contract Law, IDIC (INSEEC Digital Innovation Challenge) 5 ECTS Principles of Management and Finance Course includes: Introduction to financial management, Corporate Inside ISBE Paris Campus finance and IT management 2 ECTS Doing Business in France (optional) Program Dates Track and Minor : Students may choose one Track (one minor + manda- tory core courses linked to the minor = 10 ECTS) Fall semester : September to December

Finance Track : Spring Semester : January to May 5 ECTS Finance Core course (EN) (FR) Course includes : Investment and Financing Decisions, Financial Academic Year : Mathematics, Banking and Financial Markets September to May

Minor : 5 ECTS Corporate Finance (EN) - Paris & Bordeaux Course includes : Financial Theory, Financial Analysis, Principles of Corporate Finance 5 ECTS Comptabilité et Contrôle (FR) - Paris & Bordeaux Course includes : Comptabilité Approfondie, Management des coûts, Fiscalité d’entreprise (Bordeaux) or Corporate Finance (Paris) 5 ECTS Finance d’entreprise (FR) - Paris & Bordeaux Course includes : Théorie Financière, Analyse financière approfondie, Principles of Corporate Finance (Paris) or Fiscalité d’entreprise (Bordeaux)

Marketing Track :

5 ECTS Marketing Core courses (EN) (FR) - Paris & Bordeaux Course includes : Public Relations and Market Communication, Consumer Behavior, Brand Management and Communication Minor : 5 ECTS Strategic Marketing (EN) - Paris & Bordeaux Course includes: Strategic Marketing, International Marketing and Marketing Trends 5 ECTS Wine and Spirits Management (EN) - Bordeaux Course includes : Wine Culture and Civilization, Introduction to Wine Marketing, Oenology 5 ECTS International Luxury Management (EN) - Paris & Bordeaux Course includes : Introduction to Luxury, of Luxury Business, Global Luxury Trends 5 ECTS Marketing stratégique (FR) - Paris & Bordeaux Course includes : Nouvelles tendances du Marketing, International Mar keting, Marketing Stratégique 5 ECTS Marketing et Business Development (FR) - Paris & Bordeaux Course includes : Gestion des équipes commerciales, Distribution, Merchandising. 5 ECTS Marketing Digital (FR) - Paris & Bordeaux Course includes : E-commerce, Trafic management, Community Management

Management Track :

5 ECTS Management Core courses (EN) (FR) - Paris, Bordeaux & Lyon Course includes : , , Cross Cultural Management

Minor : 5 ECTS International Management (EN) - Paris, Bordeaux & Lyon Course includes : International Management, Trade export, Global Finance 5 ECTS Purchasing and Logistics (EN) - Paris & Bordeaux Course includes : Purchasing Strategy, Supply Chain Management, Trade regulations and Negotiations 5 ECTS Gestion des Ressources Humaines (FR) - Paris & Bordeaux Course includes : Introduction à la GRH, Gestion des RH appliquées, Psychologie du travail 5 ECTS Entrepreunariat (FR) - Paris & Bordeaux Course includes : Business Plan, Marketing et Entrepreunariat, Prévisions Financières

Management Program 3A P2020 Students applying to this program are expected to have a good understanding of Finance, Marketing and Economic concepts as well as prior knowledge of their concentration of choice. Students have to choose the program Full Eng- lish or Full French. (EN) = Course taught in ENGLISH (FR) = Courses taught in FRENCH

Core courses are offered in English (EN) or French (FR) on Paris and Bordeaux Campuses:

5 ECTS Management (EN) (FR) Course includes: Organizational theory, Skills management and Change management (For students : Methodology) 5 ECTS Strategy (EN) (FR) Course includes: Applied Seminars, Strategy 360 and Crisis night

Electives (Major) : Students may choose one Major

Lyon Campus

20 ECTS Supply Chain & Purchasing (EN) – Paris & Bordeaux This major includes 4 modules of 5 ECTS each : • Purchasing - 5 ECTS : Purchasing Management, International Purchasing, Purchasing Operations • Supply Chain Management - 5 ECTS : Supply Chain Approach, Supply Chain & Operations Planning, Quality Management. • Support Functions - 5 ECTS : Contacts - Legal Aspects, Financial Support, Corporate Social Responsability • International Negotiation & Management - 5 ECTS : International Negotiation, Cross Cultural Management, International Trade Compli ance

20 ECTS International Luxury Management (EN) – Paris This major includes 4 modules of 5 ECTS each : • Understanding and Activating Luxury 5 ECTS : Origins and history of Luxury, Developing and Growing Luxury, Consumer ISBE Bordeaux, nearby the Garonne behavior in the luxury River • Luxury Experience Management 5 ECTS : E-movie learning Luxury Attitude Academy, Customer Experience in Luxury, The 4es Bordeaux Model Students wishing to study • Communication and events in the Luxury Sector 5 ECTS : Art within a traditional French and Luxury, Luxury Digitalization, Social Media Challenges in the Lux city are encouraged to take ury Sector courses in Bordeaux. Bor- • Strategic Issues in the Luxury Sector 5 ECTS : Brand Equity deaux is a port city situated Management, Corporate Social Responsibility, Niche Luxury in the southern part of France. It is the 9th largest 20 ECTS International Business Management (EN) – Paris & Bordeaux city in France and a one hour This major includes 4 modules of 5 ECTS each : drive to the seaside. Regular- • MNC Context 5 ECTS : Geopolitics, Global Macro-Economics, ly classed at the top of the International Purchasing and Sourcing most attractive cities, Bor- • Global Business 5 ECTS : International Negotiation, Intercultur deaux can be discovered by al Marketing and Consumer Psychology, Global Business Communi biking along the boardwalk of cation, Business Game the Garonne river or during • Control Issues 5 ECTS : Capital Markets and International Fi an evening in one of the nu- nance, Corporate Finance, Global Legal Environment merous nightlife spots. Alt- • Human Capital 5 ECTS : Business Ethics 2, Multi-Cultural Man hough Bordeaux intends to agement, International Human Resources Management keep its place of choice amidst the aeronautic and 20 ECTS Strategic Marketing Management (EN) – Paris technology sectors it does This major includes 4 modules of 5 ECTS each : not mean it is any less occu- • Strategic Marketing 5 ECTS : Marketing Engineering, Markstrat pied with preserving its ex- Simulation, International Marketing ceptional quality of life. Near- • Marketing Innovation 5 ECTS : Marketing Innovation, New Prod by you will find the Atlantic uct Development, Marketing Metrics. Ocean and the immense nat- • Brand Management 5 ECTS : Brand Management, Experiental ural lakes perfect for surfing Marketing, Law Applied to Brand Management and water sports as well as • Digital Marketing 5 ECTS : Digital Marketing, Social Media Strat the Pyrenees perfect for ski- egy, E- commerce

20 ECTS Corporate Finance (EN) - Paris This major includes 4 modules of 5 ECTS each : • Strategic Finance 5 ECTS : , Financial Engineering, International Capital Markets. • Financial Data Management 5 ECTS : Financial Programming ( Advances EXCEL and VBA), Introduction to Bloomberg, Case studies in Finance

• Alternative Corporate Financing 5 ECTS : Start-Up Financing, Corporate Finance Derivatives, Avanced Corporate Finance • Corporate Financial Analysis 5 ECTS : Financial Analysis, Investor Relations, Risk Management

20 ECTS Communication Digitale et Publicité (FR) – Paris Cette majeure inclus 4 modules de 5 ECTS : • Brand Content et création publicitaire 5 ECTS : La Création Publicitaire, Brand Content et com- munication 360°, Les ressorts de la communication digitale : communiquer via le web • La Communication d’entreprise, media et hors media 5 ECTS : Panorama des communications d’entreprise : interne, coporate, crise, sociale… • Environnement Publicitaire 5 ECTS : Sémiologie, Veille stratégique et tendances, Le Discours Publicitaire • Outils et Techniques Publicitaires 5 ECTS : Mesure de l’efficacité Publicitaire, Droit de de la Publicité, Le Discours Publicitaire Lyon 20 ECTS Finance Audit Contrôle (FR) - Paris & Bordeaux Cette majeure inclus 4 modules de 5 ECTS : Students wishing to study • Comptabilité des groupes 5 ECTS :Comptabilité des sociétés, within the 3rd largest French Consolidation des groupes, city are encouraged to take Fiscalité approfondie classes in Lyon. French capi- • Audit 5 ECTS : Audit et Révision Financière, Audit et Contrôle tal in ancient times, Lyon is a Interne, Comptabilité Internationale. very active city situated in the • Contrôle de Gestion et pilotage des activités 5 ECTS : Contrôle eastern part of France, a one de gestion approfondi, Pilotage de la performance, Analyse des opé- hour drive to the mountain- rations de Gestion. side. As well as Bordeaux, • Finance 5 ECTS : Corporate Finance, Politique Financière, Lyon is regularly classed at Etude de cas ACG the top of the most attractive cities, feel free to discover 20 ECTS Finance d'entreprise (FR) – Bordeaux et Paris this beautiful city by bike, Cette majeure inclus 4 modules de 5 ECTS : tramway or foot, along the • Stratégie Financière 5 ECTS : Ingénierie Financière, Evaluation Rhone River, the longest des entreprises, Fusions acquisition. river in France. Closeby Ge- • Politique Financière 5 ECTS : Le financement des entreprises, neva (), the city Finance appliquée, Etudes de cas en Finance. ios only 2 hours from Paris • Risk Management 5 ECTS : Asset Management, Risk Manage- by TGV. Economically, Lyon ment, Marchés des capitaux. is a major centre for banking, • Corporate Finance 5 ECTS : Corporate Finance, Advanced Fi- as well as for the chemical, nance, Data Bases Bloomberg pharmaceutical, and biotech industries. That doesn’t mean the Lyonnais doesn’t take time to party at night, especially students !

20 ECTS Gestion des Ressources Humaines et des Talents (FR) – Paris & Bordeaux Cette majeure inclus 4 modules de 5 ECTS : • Politiques RH et Changement 5 ECTS : Gestion prévisionnelle des emplois et des compétences, Politique de formation, Conduite du changement/ Gestion des restructurations • E-RH et communication RH 5 ECTS : Communication interne et marque employeur, Système d’in- formations Ressources Humaines (SIRH), Gestion de conflits • Gestion et développement des talents 5 ECTS : Gestion des talents et des potentiels, Internation- al Human Resources Management, Atelier de créativité RH • Droit du travail et relations professionnelles 5 ECTS : Santé et qualité de vie au travail, Droit so- cial, Droit des relations collectives au travail

20 ECTS Marketing et Business Development (FR) – Paris & Bordeaux Cette majeure inclus 4 modules de 5 ECTS : • Marketing et creation de valeur 5 ECTS : CRM, Marketing Sensoriel et experience client, Market- ing International • Analyse des données 5 ECTS : Marketing Engineering, Collecte et analyse des données, SalesForce • Business development 5 ECTS : Négociation commerciale, Techniques d’influence et de persua- sion, Digital Business development • Réglementation et Pilotage de Projet 5 ECTS : Regards croisés sur les pratiques Marketing, Régle- mentation des ventes, Pilotage et gestion de Projet

20 ECTS Stratégies et Marketing Digital (FR) – Paris & Bordeaux Cette majeure inclus 4 modules de 5 ECTS : • Start Up Strategy 5 ECTS : Culture et Créativité, Constitution et Financement, Marketiing de la start-up (Growth Hacking) • User Experience strategy 5 ECTS : Gestion de projet et organization agile, ergonomie et UX, Plan- ning Stratégique digital • E-business strategy 5 ECTS : Strategie e-commerce, Web and Data analytics, CRM et fidélisation. • Digital Media strategy 5 ECTS : Stratégie Social Media, Stratégie d’acquisition, Référencement

20 ECTS Marketing Stratégique et Innovation des marques (FR) – Paris & Bordeaux Cette majeure inclus 4 modules de 5 ECTS : • Marketing Stratégique 5 ECTS : Etudes et Conseils, Marketing International, Markstrat simulation. • Innovation Marketing 5 ECTS : Innovation Marketing, Lancement de nouveaux produits, Customer Experience Management. • Management de la marque 5 ECTS : Management de la marque, Droit des marques, Marketing expérentiel et sensorial. • Marketing Digital et commerce connecté 5 ECTS : Commerce Connecté, Stratégie médias sociaux, Marketing Digital.

Spring Semester

Management Program 2A2 P2021 Students applying to this program are expected to have a basic understanding of Finance, Marketing and Econom- ics. Students have to choose the program Full English or Full French. EN = Courses taught in ENGLISH FR = Courses taught in FRENCH

Core courses are offered in English or French on the 2 campuses Bordeaux and Paris: 5 ECTS Applied Foreign Language Course includes: French as a foreign Language, French Culture, Personal Branding

5 ECTS Business Law and Business Ethics Course includes: Business ethics, Norms and institutions of CSR, Business Law

5 ECTS Principles of Economics Course includes: International economics and financial regulations, Analysis of Economic condi- tions, Business intelligence

5 ECTS Negotiation and Professional Development Course includes: Negotiation Technics, Sales Challenges and Negotiation, Managing Project

2 ECTS Doing Business in France (optional)

Track : Students may choose one Track (one minor + mandatory core courses linked to the minor = 10 ECTS)

Track Finance :

5 ECTS Finance core courses : Course includes Corporate Finance, Financial Economy, Risks Analysis

1 Minor to choose in the Track Finance: 5 ECTS Comptabilité Audit Contrôle (FR) Paris, Bordeaux Course includes : Comptabilité approfondie, Audit et révision des comptes, Contrôle budgétaire

5 ECTS Corporate and International Finance (EN) Paris & Bor- deaux Course includes: International Finance, Banking, Bloomberg Certifi- cation

5 ECTS Finance d’entreprise (FR) Paris Bordeaux Course includes : Banking, Gestion de trésorerie, Finance appliquée Track Marketing :

5 ECTS Marketing Core courses : Course includes : Market study, Digital Culture and strate- gies, Event Communication and public Relations

1 Minor to choose in the Track Marketing :

5 ECTS Strategic Marketing (EN) Paris & Bordeaux Course includes : CRM and customer loyalty, Project Management, Photoshop and Illustrator for beginners

5 ECTS Luxury Business Management (EN) Paris Course includes: Understanding the business challenges in the luxury industry, Consumer behavior with , Strategic management of luxury

5 ECTS Wine and spirits management (EN) - Bordeaux Course includes: Introduction to the wine and spirits markets, International wine economics, Oenology

5 ECTS Marketing stratégique (FR) Paris, Bordeaux Course includes : CRM et stratégie de fidélisation, Gestion de projet (Challenge entreprise), Initiation à Pho- toshop et Illustrator

5 ECTS Marketing Opérationnel (FR) - Paris, Bordeaux Course includes : Marketing Direct, Marketing des services, Category Management

5 ECTS Marketing Digital (FR) - Paris, Bordeaux Course includes : Marketing Mobile, Management de projet digital, Initiation à Photoshop et illustrator

5 ECTS Comportement du consommateur (FR) - Paris, Bordeaux Course includes : Approche culturelle de la consommation, Psychologie du consommateur, Sémiologie

5 ECTS Communication et Publicité (FR) - Paris, Bordeaux Course includes : Conduite de campagne Community Management, Initiation à Illustrator

Track Management :

5 ECTS Management Core courses : Course includes : International Human Resources management, International Business Week, Doing Busi- ness Abroad

1 Minor to choose in the Track Management :

5 ECTS International management (EN) Paris, Bordeaux, Lyon Course includes : Conflict Analysis, Trade Export 2, International Marketing

5 ECTS Purchasing and Logistics (EN) Paris, Bordeaux Course includes : International Contracts 1, Emerging Markets 1, Risk Management 1

5 ECTS Introduction aux problématiques RH (FR) Paris, Bordeaux Course includes : Recrutement et integration, Rémunération et gestion de la paie, Contrôle de gestion so- cial (Excel avancé appliqué aux RH)

5 ECTS Entrepreunariat (FR) Paris Course includes : Business Models, Prévisions financières, Lancement de nouveaux produits

Come and Join !

Approximative cost of living

Paris : 1600€/month (1000€ accommodation + meals, transports and leasure) Bordeaux & Lyon : 1400€/month (800€ accommodation + meals, transports and leasure) Few words in French to prepare your stay

French English

Je m’appelle / Mon prénom est My name is

Je viens de I come from

Je suis étudiant à l’INSEEC SBE I am an INSEEC SBE student.

Je vis à Paris I live in Paris

Bonjour, je voudrais Hello, I would like

Avez-vous un plan du metro? A subway map, please

Pour appeller à l’étranger To call abroad

Pour se connecter à Internet To go on the internet

Excusez-moi. Pardon Excuse me. Sorry

CONTACT INFORMATION Bordeaux Campus : Noémie DUPLANTIER INSEEC School of Business & Economics [email protected] Director of International Relations INSEEC SBE Bordeaux Lorena ZANELLI, [email protected] Hangar 19 Quai Bacalan Erasmus Coordinator 33070 Bordeaux — France Marjolijn KUIZINGA, [email protected] Lyon Campus : Paris Campus : Anne JAUDOIN Justine DAMON [email protected] [email protected] INSEEC SBE Lyon INSEEC SBE Paris 25 Rue de l’Université 27 Avenue Claude Vellefaux 69006 Lyon 75010 Paris — France