Cisco Digital Media System (DMS)

A better way of communicating

Eng. Hama Alio Consulting Systems Engineer (DMS – Business Unit) Cisco Systems – Middle East & Africa

. Introduction . DMS Components . Digital Signage . Video Portal . Enterprise TV . Leverage DMS with Cisco WAAS . Multimedia Experience Engine (MXE-3000) . Unified Communications & RFID Integration . Q&A

. To communicate, market, and learn more effectively through the use of digital media . To reach globally dispersed audiences and users at their desktops . Ease of content management . An end-to-end solution in video and digital media

Application Video Initiatives Corporate . CEO wants to deliver message to every employee Communication . Broadcast & Record events to employees . Banks want to deploy video training for operating efficiencies . HR needs to train the employees on a new regulation or service E-Learning . Financial Institutions need to deliver recorded video conferences to remote branches . Multi-media Education in the class room

.Delivers video advertising and promotional content to branches Digital Signage .Advertising videos promoting new services to customer .Corporate communications for company events, disaster response, and executive communications.

Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7 Digital Media System: Across the Network Media Media Media Delivery Media Capture/Creation Management and Distribution Access

Content Author Cisco Video Portal Cisco Digital Media Multicast-Enabled Encoders for Desktop Video WAN: Satellite

Corporate Offices, At-Home Desktop Users

Cisco Digital Media Players Third-Party Content Provider/ Cisco Creative Agency NM-VSAT for the ISR

Cisco Digital Media On-Premise, Manager Remote Location Located at headquarters Cisco or the data center Unicast or WAEs Cisco Enterprise TV Multicast WAN

Scientific-Atlanta Encoders Caching/Pre- for Digital Signage and Positioning, On-Premise, Enterprise TV Network Administrator Live Streaming Remote Location

. Video outputs: Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video (6’ HDMI cable provided) Analog: S-Video & Composite RCA Video (6’ composite RCA cable) . Audio outputs: RCA Audio Left & Right (6’ RCA audio cable provided) . 10/100 BASE-T Ethernet port . RS-232 connection for display control . USB 2.0 port . Reset button . 5V DC power input. AC adapter with 4 plugs (US, UK, EU and Australia). POE splitter must be purchased separately. POE Splitter must provide a minimum of 15 Amps.

. IP-Enabled delivery of live broadcasting and on- demand video content . MPEG 1, 2 and 4 (Part 2) in SD & HD, MPEG2-TS encapsulation . Graphics, Web Content, Adobe Flash 6/7 animation, and static or RSS tickers . Remote management of display (on/off, volume, contrast, and brightness) . Full-screen video or screen zoning . Customizable on-screen templates . Integration with Cisco Digital Media System and Cisco ACNS . Local storage of 2 GB capacity, high availability New features with Release 5.0 Introduction and automatic failover . Enterprise TV: remote controlled . Small form factor channel and program guide Size: 7.5” x 5” x 1.5”, Weight: 1lb New . Steel shell: hardened device . 12W (peak) / 5W (avg) power consumption . High reliability: 105,242 hours (12 years) . Remote Control: compatible with DMP 4xxxG series

Video HTML & Processing Flash 64MB of Processing RAM Freescale Memory MPC8247 Sigma 32MB 2 GB SD Card Onboard Memory For 128MB - RAM Internal Firmware Flash Storage Memory.

500MB used for storing failover or live content Buffering & IR Receiver Port Content Playing for Remote Control (new with 5.0)

. Video outputs: Digital: HDMI 1.1, supporting up to 1080p, progressive & interlace video, (6’ HDMI cable provided) Analog: S-Video & Composite RCA Video, (6’ composite RCA video cable provided) . Audio outputs: Digital: SPDIF Analog: Stereo Jack Ø3.5mm, (6’ audio cable provided) . 10/100/1000 BASE-T Ethernet port, (HW Ready for Wake on Lan) . RS-232 connection for control of compatible displays . 2 USB 2.0 ports . 802.11b/g WIFI HW Ready, with SMA connector. . Ø2.5mm Jack for external IR receiver . Reset button . 12V DC @ 3A input jack. AC adapter with 4 plugs (US, UK, EU and Australia).

Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13 Cisco DMP 4400G Key Features . IP-Enabled delivery of live broadcasting and on-demand video content . MPEG 1, 2, MPEG-4/Part 10 (H.264) AVC support, MPEG2-TS encapsulation . Graphics, Web Content, Adobe Flash 9 animation with more powerful engine for complex Flash content, scrolling static or RSS tickers, FLV (1) support, Flash audio (1) support . Remote management of display (on/off, volume, contrast, and brightness) . Full-screen video or division of the screen . Customizable on-screen templates . Enterprise TV: remote controlled channel & program guide . Remote control for ETV navigation . Integration with Cisco ACNS . Local storage of 4 GB capacity . Reliable Firmware upgrade . SNMP Support . Size: 10” x 8” x 2”, Weight: 4.5 lb . Steel shell: hardened device . x30W (peak) / 40W (avg) power consumption In RED: Key new Hardware Features versus 4305G . High reliability: 10 years (1): not available at FCS Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14 Cisco DMP 4400G: Under the Hood Video Processing HTML & Flash (swf & flv) Processing

VIA VIA Eden Sigma CX700M 1.5 Ghz All-in-one SMP8635 System Processor

256MB DDR1 for 256MB Sigma SMP8635 DDR1 BIOS 802.11b/g

WIFI 802.11b/g IR Receiver Port Module 8MB LPC Flash for for Remote Interface BIOS Control

. Video MPEG-1 . Video MPEG-2: Main Profile at High Level . Video MPEG-4/Part 2 . Video MPEG-4/Part 10 (H.264) (DMP4400G only) . MPEG2-Transport Stream encapsulation required . Aspect Ratio: 4:3 & 16:9 . HD (up to 1080 at 16:9) progressive & interlace . Video data rate up to 12Mbps . Overall delay: 1-3 sec . Flash 6, 7 . Flash 9 (DMP4400G only) . RSS – Feeds via XML

. For Broadcast Video Applications, the following compression ratios are typical: . MPEG-2 SD: 270Mbs SDI  3.5 – 5 Mbs MPEG-2 Stream HD: 1.485Gbs SDI-HD  15 – 20 Mbs MPEG-2 Stream Compressed stream is 50 to 100 times smaller . MPEG-4 SD: 270Mbs SDI  1.5 – 2.5 Mbs H.264 Stream HD: 1.485Gbs SDI-HD  8 – 12 Mbs H.264 Stream Compressed stream is 100 to 180 times smaller

. Blanking removal . Chroma sub sampling . Motion Prediction (Temporal Compression) . Spatial Compression (Still Image Compression) Discrete Cosine Transform Quantization . Entropy Coding (Huffman Coding)

. Performance of H.264 vs. MPEG-2 38 37 36 35 34 33 Quality 32 Picture Rating 31 30 29 H.264 28 MPEG-4 part 2 27 MPEG-2 26 25 0 500 1000 1500 2000 2500 3000 3500 Bit-rate [kbit/s]

.Frame Types P-Frames or Predictive Frames

Bi-directional Prediction Time

0 1 2 3 4 5 6 7

m = Distance between anchors n = Distance between I pictures I I B B P B B P B

Forward Prediction I pictures: Intra-coding only P pictures: Contain forward motion compensation B pictures: Contain forward, backward or bi-directional motion compensation

. Digital Media Manager 5.0 supported appliances: –Cisco MCS-7835-H1 –Cisco MCS-7835-H2 . Digital Media Manager – Video Portal Module –Publish live and on-demand content to desktop video –Create and manage playlists, ticker alerts, messages, and promotional inserts –Control Cisco Digital Media Encoders –Active Directory integration . Digital Media Manager – Digital Signage Module –Publish scheduled and live digital media over an IP network to remote, destination servers

Customer Benefits . End-to-end Cisco solution, one stop shop 40” and 52” Models . Customized DMP protective case . Cisco support/services . Integrated with Cisco DMS . Cisco capital leasing/financing options

Cisco LCD Displays + Digital Signage/ETV = Complete End-to-End Solution

Feature Value Native Resolution 1080p Brightness 700 cd/m2 Feature Value Contrast Ratio 2000:1 RS232C control Yes Viewing 178/178 PC inputs VGA/DVI/BNC Angle(H/V) Video Inputs Component/HDMI Response Time(G- 8 ms Inbuilt Speaker 20W to-G) Power 370 W Pixel Pitch 0.6 x 0.6 Consumption Lamp Error Yes (Max) Detection Power 2W Yes Consumption Temperature (Stand-by) Sensor Power Supply AC 100-to-240 Built-in Fan Yes V, 50/60 Hz Video Wall Yes VESA Mount 800*400 mm

C I S C O D M P H D M I 1 G E

R S 2 3 2

D M S @ D u b a i S p o r t s C i t y L C D C I S C O D M P H D M I D S C - I P 1 G E

R S 2 3 2

G a t e w a y D M S S u b n e t i s : x . x . x . x / 2 4 L C D C I S C O D M P H D M I 1 G E C i s c o C a t a l y s t S w i t c h R S 2 3 2 C a t 3 7 5 0 / C a t 6 K

L C D

C I S C O D M P H D M I 1 G E G E R S 2 3 2 2 3 9 . 1 . 1 . 1 : 1 1 1 1 M P E G - 2 - T S

/ l i v e f e e d 4 3 2 1 : N 2 . N L C D 2 C .

/ 2 E n c o d e r . 9 C I S C O D M P

D M M 3 H D M I

W e b S e r v e r / 2 1 G E V P F i l e S e r v e r R S 2 3 2 D H C P - S e r v e r W e b S e r v e r / F o r I m a g e s M P E G - 2 - T S F i l e S e r v e r & M i s c M u l t i c a s t S t r e a m F o r V i d e o ’ s

R F S c i e n t i f i c A t l a n t a S o u r c e = C a m e r a & D V B - T E n c o d e r D V D P l a y e r S a t e l l i t e / D V B - S A s s u m i n g f r e e a v a i l a b l e c h a n n e l s – o t h e r w i s e T r a n s p o n d e r S c r a m b l i n g / D e s c r a m b l i n g u n i t s n e e d e d

Digital Media Encoders (DME) Desktop Video Component Connections Register with the DMM and broadcast live video to the Streaming Server using RTSP.

DME 2200 Recorded video may be archived to the DME 1100 Content Repository.

Digital Media Manager (DMM) Controls and communicates with all critical Desktop Video Components.

Web Server/Content Repository Holds all VoDs referenced by the Video Portal server. All VoD streaming requests to DMM the Video Portal server are re-directed to this server. Web Server/ Streaming Server Content Repository Cisco Video Portal (CVP) Provides the web based interface for clients. All navigation and authentication is completed through this server.

Streaming Server CVP Video Portal Client Provides stream splitting capabilities, allowing many clients to view a single live stream from a DME or pre-recorded source (live re-broadcast)

Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31 Cisco Video Portal . Cisco Video Portal supported appliances: –Cisco MCS-7825-H3 –Cisco MCS-7835-H2 . Number of concurrent users: –MCS-7825 Supports 500 concurrent users –MCS-7835 Supports 1000 concurrent users . Supported CODEC: –Windows Media –Flash –MPEG-4/H.264 –Version 4.1 Removes REAL Player support

DME 2000 Features . Dual channel encoding appliance . Live encoding/transcoding of media from analog and digital standard formats (WMV, FLV, H.264, etc.) . Locally manage via embedded LCD or Digital Media Encoder 2200 remotely-managed through Cisco Digital Media Manager

DME 1000 Features . Portable, lightweight, single channel encoder . Encode video live onto iPod or live Digital Media Encoder 1100 network distribution . Local and remote management

Features . Customizable interface, program guide and search . Personalized playlists and featured lineups . Advanced player controls and full-screen . Fully integrated with Cisco Digital Media Manager and Customize Look and Feel Video Portal Reports to Reflect the Organization Brand . Supports WMV, Real, Flash within the Digital Media Manager with H.264 & QuickTime on the roadmap

Network as the Platform

Remote Control Key Features . Compatible with DMP 4xxxG series . Enterprise TV: Used for channel switching and menuing . Remote control programmed to adjust display/TV volume . Limited Admin control of DMP functions (i.e. show IP, etc.)

. Cisco 796X and 797X Phones can support ETV Remote service Change channel Navigate ETV Menu Adjust Volume . Web service for Mobile Phone Mobile Phone browser access to ETV remote controls iPhone, Motorola Phones supported Use optional DMP ID to time out access with remote phones

ETV/DS Component Connections

Digital Media Manager (DMM) Controls and communicates with all DMM Scientific Atlanta Encoder critical Enterprise TV/Digital Signage components.

Scientific Atlanta Encoder Encodes live video input into a MPEG-2 or MPEG-4 multicast stream.

Web Server/Content Repository Holds all VoDs referenced by the DMM. All VoD streaming requests issued to the DMP are serviced from this server.

Digital Media Player (DMP) Decodes and displays unicast and

Web Server/ multicast streamed video as well as Content Repository DMP flash content

BRANCH OFFICE DATA CENTER Click on published Web Portal 2 URL to get live stream List of scheduled live streaming events 4 Windows Media RTSP Microsoft unicast streams Windows Media Opens Windows Server (WMS) 3 Media Player Uncompressed 1 Video WAN

Encoder Bottleneck

 Redundant streams issued for the same source!

 Overloaded streaming servers BRANCH OFFICE BRANCH OFFICE Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 41 Live Video Streaming with WAAS 4.1 Edge stream splitting

BRANCH OFFICE DATA CENTER Click on published Web Portal 2 URL to get live stream List of scheduled live streaming events Microsoft Windows Media 3 Opens Windows WAAS Server (WMS) Media Player WAAS Uncompressed 1 Video WAN

Encoder WAAS

 Only one stream per WAAS remote site; No WAN Upgrades required  Streaming Server Offload  auto-detect RTSP BRANCH OFFICE connections (no configuration required) Note: Separate Video license BRANCH OFFICE required

Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 42 Optimized Digital Media Delivery with WAAS . Industry’s only comprehensive solution for global digital media delivery . Leverages existing network infrastructure investments for high quality video

CAMPUS REMOTE LOCATION

Cisco Video Portal Digital Media Manager WAAS WAAS Digital Signage & WAN Enterprise TV

TelePresence CTS 500

Cisco WAAS + Digital Media System = Expanded Reach of Digital Media Deployments

. Multicast enabled LAN and WAN . Requires event planning and administration Multicast WAN

Video DME Server Single Multicast Stream Replicated by WAN Network Single Multicast Stream Replicated by LAN Network

. Multicast enabled LAN only . WAE scales to many simultaneous programs Unicast . Requires event planning WAN and administration

Publisher DME

Live Unicast Stream

Single Multicast Stream Replicated by Network

. Ability to store multiple playlists/presentation content on Local DMP Flash & 1 external USB . Ability to schedule download of playlist/presentation content at specific times (Start time and Stop time) to specific DMP groups . Complete reporting of success/failure on the deployment/download . No duplicate downloads of content . Ability to assess how much storage is left on each DMP . Limit the bandwidth usage on DMM and number of simultaneous transfers

. CIFS support on DMM and DMP Mount a network share through CIFS protocol Media assets load through DSM are saved on network share. WAAS delivers network share to edge for DMP access

. DMP Video Via Dedicated 2nd HDMI Port on LCD No Audio over HDMI Support Display Hours Configurable on CUCM . DMP Audio Via PC Audio Input on the Primary Codec Playback on CTS Speakers (Mono) 1 Time Configuration on CTS Admin Web Interface . Primary HDMI Port for CTS Video Full Screen PC / Auto Collaborate Video During Idle DMP Video Takes Priority if DMP Audio is Present DMP Video

Main Display Video

PC (Data) Video DMP Audio

Graphics Web / Mobile VoD

Input Input Dynamic graphics updates occur Quicktime, MPEG-1, MPEG-2, Quicktime, MPEG-1, MPEG-2, during transcoding AVI, Windows Media, VC-1, AVI, Windows Media, VC-1, Supports multiple simultaneous H.264 H.264 transcoding sessions with Output Output customized graphics. H.264, Flash 8 On2 VP6, MPEG-2 transport streams Overlays graphics on all output Windows Media, 3GPP, (SD and HD), MPEG-4/H.264 formats Quicktime, Real, MP3, WAV transport (SD and HD) Flash 8 Pro template authoring Additional features streams, AC-3 Audio, Layer II Web Services and XML API API Audio, Windows Media Proxy, interfaces Job Manager MPEG 1, MPEG 2 ActionScript enabled

Watch folder

Output Profiles

Output  Programmed MXE interface for basic functions . Ingest Output . Encode . Delivery . Notification  GUI for a prior set up for media type, profiles, and priority  MXE supports multiple folders  Folders support multiple

Title DynamicDynamic Overlays StreamingStreaming TickersTickers

Janey Hoe, Senior Director

LogoLogo In the News: Cisco announces the availability of …… Water - InsertionsInsertions marking

Folder Attendant feature delivers a fully automated work flow process

Color-coded real time Job Status Reporting

Highly Customizable Job Profiles. Inclusion of pre-canned profiles streamline routine operations

RFID Readers

DMP

RFID Readers RFID Readers

DMP

HTML file from MPEG 2 File stored Flash Animation File Max & Future on the DMM Stored on the Flash Server from Max & Future

. Max& Future: Flash animation and HTML Content RFID data provided by RFID . ODIN: RFID readers and tags + RFID Database Server from ODIN Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 59 Queuing System Integration

Q-Matic

Digital Media Manager

CMS

Content Servers

. Global qualification program . Three-day training focused on content creation, content management and content distribution . Cisco Qualified Digital Signage Media Professional (CQ DSMP) credential awarded . Available to Content Media Companies, Media Design Professionals and Cisco Channel Partners