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Satisfaction of Tourists Visiting Major Destinations of Chhattisgarh Abhishek Chakrborty1* and Dr

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Satisfaction of Tourists Visiting Major Destinations of Chhattisgarh Abhishek Chakrborty1* and Dr Satisfaction of Tourists Visiting major Destinations of Chhattisgarh Abhishek Chakrborty1* and Dr. Souren Sarkar2* 1Department of Management, Bhilai Institute of Technology, Near Bhilai House, Durg-491001 C.G INDIA ,2Faculty of Management Studies, Shankaracharya Group of Institute, Bhilai C.G India [email protected] Abstract Introduction – The study is conducted to collect information aboutSatisfaction of Tourists visiting major Destinations of Chhattisgarh to identify the need of visitors and address them. Purpose - The study aimed to analyze the requirementof standardization of tourism activity at Chhattisgarh. Design/Methodology/Approach –Primary Data from respondents visiting various destination of Chhattisgarh has been gathered. Findings - Results show that there is a huge gap and tourism activity has to upgrade to a level so that it may contribute towards economic reward & fortify society. Research Limitations/Implications – Respondents were reluctant to answer the questionnaire. Keyword(s) – Satisfaction, Tourism,Destination. I. INTRODUCTION tourism products India is developing a large market for travel and tourism in the world.(IBEF , 2018) India ranked India has a lot of tourism resources to offer to the tourists third among 184 countries in terms of travel & tourism’s of the world & thus tourism industry is flourishing in our total contribution to GDP in 2016. (FEEs, 2017). country with strong credentials offering all types of tourism products becomes a strong reason to pull inbound Tourism destination has been defined in various ways by tourist from different parts of the world(MRSS India, different authors. (Gunn, 2002)it can be area that contains 2016)some strengths of our country regarding this are easy a critical mass ofdevelopment that has the potential to immigration procedures, fair usage of information satisfy traveler needs. (Keller, 1998) Attraction can be the technology to dissimilate information, competitive pricing reason for a tourist for a particular place India due to its of tourism facilities thus tourism has grown but when state geographical and cultural diversity becomes one of the wise division is made Chhattisgarh contributes very less to favorite destination for the visitors. (Buhalis, 2000)A the industry. destination can also well thought-out to be a combination Chhattisgarh offers astonishing tourist destinations to its of tourism products that offering integration of different tourists that include ancient monuments, wildlife, ancient experience to potential visitors. caves, waterfalls, Buddhist sites, palaces, rock paintings, unusual natural landscapes, lush green forests(Govt Of Tourism of India India)as the state is situated in the heart of India, is (Ministry of Tourism, 2018)A blend of traditions, culture endowed with a rich cultural heritage and attractive natural and vibrant geographies, India is a destination with Snow diversity huge opportunity for tourism industry is Mountains, sea coasts green forest, Places of spiritual & there(Know India) religious significance including many events making it II. LITERATURE multicolored country destination capturing the heart of every tourist.(Govt Of India)There are 29 states and 7 (IBEF , 2018)Presently in India Tourism accounts for 9.6 Union territories in the country.Every state in the country per cent of the GDP and in terms of foreign exchange contributes towards tourism & has some distinct feature to earnings it is 3rd largest for the country& (UNWTO , offer tourist and the visitors some states have developed 2017) is expected to reach15.3 million by 2025 thus the tourism activity and some are at developing phase. strong momentum is expected to continue in the coming years a projection is made international tourist arrivals will Out of the 29 States Chhattisgarh (IBEF , 2018), came into grow in Asia and the Pacific by 5%-6% more all this being on November 1, 2000. Fortunate to have a low projections are making tourism sector more demanding population density& fairly good literacy rate but as far as and a good avenue to make money by the investors for tourism as a industry is considered Chhattisgarh has huge coming years (IBEF , 2018) direct contribution of travel scope of development although few initiatives have been and tourism to GDP is expected to reach US$ 147.96 taken by the state Government like (MRSS India, billion by 2027. Offering a diverse portfolio of niche 21 | IJREAMV04I0440017 DOI : 10.18231/2454-9150.2018.0450 © 2018, IJREAM All Rights Reserved. 2016)combined expansion of particular tourism areas and 2. To identify the opportunities to promote constructivecollaboration between Government and Chhattisgarh as tourist destination. Private Sector, infrastructural development & up gradation 3. To assess the interventions for improving the of available human resources,reinforcing the institutional quality and quantity of basic tourism machinery. infrastructure for prioritized tourism destinations. 4. To identify the overall satisfaction of tourist visiting different destinations of Chhattisgarh and III. RESEARCH METHODOLOGY suggest measures for increasing the pace of I. Sampling design and data collection - The data development. has been collected from visitors visiting various Hypothesis destinations of Chhattisgarh. H1:There is significant difference in opinion of II. Target population: Sampling elements - tourists tourist at different tourist destinations. visiting Chhattisgarh. H2 :There is significant difference in popularity of III. Sampling units- individuals (in the case of tourist destinations among tourists. couples/families/groups, everyone in the group H3:There is significant difference in Safety of could be a sampling unit) tourist destinations among tourists. IV. Sampling frame - Sampling is done at the from H4:There is significant difference in ease of visitor visiting 15 important tourist destinations transportation of tourist destinations among more than 200 samples were collected out of tourists. which 147 were valid for the study. H5 :There is significant difference in V. Sampling technique: Convenience sampling development of tourist places without harming from 147 respondents. natural resources of tourist destinations among VI. Time frame:November2017 to tourists. April2018,November –May being the tourist H6:There is significant difference in Climatic season in Chhattisgarh conditions of tourist destinations among tourists. H7 :There is significant difference in friendliness Statement of the Problem of local people of tourist destinations among Chhattisgarh is situated in the heart of our country tourists. and is a state which is having abundance of H8:There is significant difference variety of natural beauty, Dense forest, historic monuments, shopping possibilities of tourist destinations spiritual & religious places but when we track the among tourists. level of tourism activity we find something is H9:There is significant difference general stopping Tourism industry to flourish at qualities of tourist destinations among tourists. Chhattisgarh. Thus it is necessary to find the H10:There is significant difference in pricing possible problems related to development of policy of tourist destinations among tourists. tourism industry at Chhattisgarh. H11:There is significant difference in staying worth at tourist destinations among tourists. Objectives of the study H12:There is significant difference in overall 1. To Identify the potential of different tourist satisfaction level of tourist destinations among destinations of Chhattisgarh. tourists. Demographic Profile Age wise Classification of Subject Grand Age Male Female Statistics P-Value Total Range N % N % N % 18-25 33 47.1 29 37.7 62 42.2 Pearson 26-40 14 20.0 19 24.7 33 22.4 Chi- 0.000 41-55 12 17.1 18 23.4 30 20.4 square: Above 55 11 15.7 11 14.3 22 15.0 125.08 Grand Total 70 100 77 100 147 100 Table 1: Age Wise Classification of Subject 22 | IJREAMV04I0440017 DOI : 10.18231/2454-9150.2018.0450 © 2018, IJREAM All Rights Reserved. Classification on the basis of Income per Month of subjects Chi- Grand Male Female Square P-Value Total Income per Month Value N % N % N % Below 10000 23 32.9 31 40.3 54 36.7 Pearson 10000-25000 26 37.1 19 24.7 45 30.6 Chi- 0.000 25000-50000 8 11.4 12 15.6 20 13.6 square: 112.2 50000-100000 13 18.6 15 19.5 28 19.0 Grand Total 70 100 77 100 147 100 Table 2: Classification on the basis of Income per Month of subjects Classification on the basis of Occupation of subjects Chi- Grand Male Female Square P-Value Total Occupation Value N % N % N % Self Business 24 34.3 15 19.5 39 26.5 Pearson Chi- Service 41 58.6 27 35.1 68 46.3 0.000 square: No-Job 5 7.1 35 45.5 40 27.2 44.7 Grand Total 70 100 77 100 147 100 Table 3: Classification on the basis of Occupation of subjects Age-Wise:The 147 response obtained, their age-wise distribution is shown in table.In the age band 18-25, total 62 responded which accounts to 42.2% of the total sample with mean age of 21.67 years and standard deviation of 1.62. In the age band 26- 40, total 33 people responded which accounts to 22.4% of the total sample with mean age of 30.96 years and standard deviation of 1.46. In the age band of 41-55 years, 30 responses achieved which are 20.4% of the total sample with mean age of 45 years with standard deviation of 3.32. In the last age group above 55 years have mean age of 57.18 years with standard deviation of 2.98.From this table it can be seen that test statistic is statistically significant: Pearson Chi-square = 125.08, p <.05. Therefore, we can reject the null hypothesis and conclude that there are statistically significant differences in the age-band of the male and female respondents. Income Per month: The 147 response obtained, their monthly income distribution is shown in table, having mean income of Rs. 8,424 for less than Rs. 10,000 per month which comprise of 36.7% of sample.
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