FY2019/20 21-22 EDCUTAH INDUSTRY PROFILE

Outdoor Products is the best place for outdoor companies because Utah is the best place for the outdoors. On the cover: MAJOR UNIVERSITIES AND COLLEGES MAJOR EMPLOYERS

Bike riding down a gravel 1 4 Westminster College 6 Utah Valley University 8 Southern Utah University 1 ICON Health trail near Moab, UT. & Fitness 2 Weber State University 5 Salt Lake 7 Brigham Young University 9 State University Community College 2 Rock Exotica 3 University of Utah 3 Browning 4 Ventum

5 Amer Sports 6 Atomic Ski

7 Enve Composites LEGEND A 8 Goode Ski LOGAN Technologies Interstate Highways 1 1 1 9 Smith Optics Three BIG things about State/US Federal Highways 10 Lifetime Products Railroad

11 Black Diamond Equipment the outdoor industry 12 Cobra Firearms

OGDEN 13 Cotopaxi 2 2 2 A in Utah: 3 14 Doppelmayr USA 3 15 DPS Skis

B 16 Easton Technical Products 3 4 5 B 34 17 6 Hoyt Archery

18 Kuhl Utah is home to companies like Amer Sports 22 23 4 C 19 Magnum Bikes 24 PARK CITY 20 (see blue #6 on map) (#12) 25 5 ProBar , Black Diamond , 30 21 Specialized Bicycle 6 Components PROVO 22 Desert Tech Cotopaxi (#14), Easton (#17), Icon Health 7 31 32 23 Petzl and Fitness (#1), Lifetime Products (#11), 24 Reynolds Cycling 25 Goal Zero 33 and more than 200 others. 26 Armada Skis C 27 Backcountry.com

28 Rossignol 1 29 Skullcandy 30 Fezzari

31 Action Target With some of the most magnificent open 32 Grim Reaper Broadheads space on the globe, you can think of Utah as a 33 Barnes Bullets 34 Chums

ARCHES world-class outdoor product testing facility. MOAB NATIONAL PARK

CAPITOL REEF NATIONAL PARK

2 CANYONLANDS NATIONAL PARK Utah has nearly 1,000% more outdoors 7 8 products manufacturing employment density

BRYCE CANYON ZION NATIONAL than the national average. Yes, 1-thousand percent. NATIONAL PARK PARK

8 9 3 ST. GEORGE Contact Stephanie Pack to learn more about the outdoor industry in Utah UTAH SYSTEM OF TECHNICAL COLLEGES [email protected] 1 Bridgerland Tech 4 Tooele Tech 7 Southwest Tech O: 801-328-8830 Ogden-Weber Tech Mountainland Tech 8 Dixie Tech C: 435-770-7227 2 5 3 Davis Tech 6 Uintah Basin Tech

2 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 3 The famous Shafer Trail in Canyonlands National Park.

UTAH HAS MORE THAN 63,000 Square Miles of Infinitely Accessible Testing Grounds LET THAT SINK IN FOR A MOMENT

Park City's Jupiter Bowl.

4 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 5 Major Outdoor Products Employers

COMPANY EMPLOYEES DESCRIPTION

1000-1999 Backcountry.com is an online specialty retailer that sells clothing and outdoor recre- Backcountry.com Park City ation gear for hiking, camping, mountain biking, rock climbing, winter sports, etc.

Lifetime 1000-1999 Lifetime Products is a leading producer of plastic and metal products such as Products Ogden folding tables, chairs, and basketball hoops. ICON Health 1000-1999 ICON Health and Fitness is one of the world’s largest developers, manufacturers, & Fitness Logan and marketers of fitness equipment. Black Diamond 100-249 Black Diamond Equipment manufactures and develops rock climbing, skiing, and Equipment Salt Lake City other outdoor products. Easton Technical 100-249 Easton Technical Products manufactures and develops sporting goods, Products Salt Lake City specializing in archery, hunting, camping, and more. 100-249 Action Target designs, manufactures, and installs shooting ranges, tactical combat Action Target Provo houses, and portable steel targets. 100-249 The sporting goods company owns internationally recognized brands including Amer Sports Ogden Salomon, Wilson, Atomic, Arc’teryx, Peak Performance, Enve, Suunto and Precor. 100-249 Browning is an industry leader in the full spectrum of outdoor products, including Browning Morgan sporting arms, technical hunting clothing, knives, gun safes, flashlights, and more.

Doppelmayr 50-99 Doppelmayr specializes in the production of drive platforms, electrical control and USA Salt Lake City hydraulic systems for lifts, tower structures, terminal enclosures, chair production.

Enve 100-249 ENVE Composites designs and hand builds carbon wheels and component Composites Ogden systems for mountain and road bikes. 100-249 Goal Zero develops portable solar panels, power packs, and lighting products, Goal Zero Riverton with a mission to put reliable power in the hands of every human being.

Hoyt 100-249 Hoyt Archery is an outdoor products company specializing in the manufacturing Archery Salt Lake City of archery and bow hunting equipment. 50-99 Rock Exotica Rock Exotica is a rock climbing equipment manufacturer based in Clearfield, UT. Clearfield

100-249 Skullcandy makes headphones that are made to withstand the harsh conditions of Skullcandy Park City outdoor sports. 100-249 Smith Optics develops sports eyewear, goggles, sunglasses, and helmets for Smith Optics Ogden biking, motocross, skiing, surfing, and more.

100-249 Specialized Bicycle Components produces bicycles and cycling equipment, Specialized Bicycle Salt Lake City such as wheels, tubes, helmets, boots, and apparel.

Barnes 50-99 Since 1932, Barnes Bullets has been an industry leading manufacturer of percision Bullets Mona small arms ammunition and muzzleloaders. 50-99 The easily adjustable Chums Original Cotton retainer is the product that put the Chums Salt Lake City company on the map. It now offers a wide range of outdoor accessories.

50-99 Cotopaxi designs and manufactures innovative outdoor products sucha as Cotopaxi Salt Lake City backpacks, hiking gear, camping gear, apparel, and outdoor accessories. 50-99 Fezzari custom builds, designs, engineers, manufactures, and distributes road, Fezzari Lindon Top: Hoyt mountain, and performance bicycles and related products. Archery, Black Diamond, = HEADQUARTERED IN UTAH *SOURCE: UTAH DEPARTMENT OF WORKFORCE SERVICES Pro Meals. Second row: Barnes Bullets, Petzl. Third row: Petzl rescue Goal Zero produces pulley, Easton weatherproof portable Aluminum, solar power panels and Kuhl Clothing, fume-free generators for Skullcandy. Third camping and emergencies. row: Browning, Action Target, Lifetime.

6 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 7 This page, left: COMPANY EMPLOYEES DESCRIPTION Ventum, Fezzari, and Specialized bicycles. 50-99 Kuhl makes outdoor clothing and accessories that provide both comfort and Reynolds carbon fiber Kuhl Salt Lake City protection in any environment. wheels. Right side: Coalatree hoodie. 50-99 Petzl designs and manufactures outdoor products and accessories for the climbing Backcountry. Petzl West Valley and caving industies. Grim Reaper Broadheads. 20-49 ProBar ProBar makes healthy, delicious, plant based foods and snacks. Salt Lake City

Reynolds 50-99 Reynolds Cycling brought the first carbon clincher wheelset to market. Cycling Sandy They design and produce bicycle wheels and small components.

50-99 Rossignol produces ski and snowboarding equipment, including goggles, helmets, Rossignol Park City bags, boots, apparel, and more.

10-19 Magnum Bikes, founded in 2010, is a leader in innovation and design of electric bicy- Magnum Bikes Salt Lake City cles. They sell and ship their products worldwide.

20-49 Atomic Ski produces skis and skiing equipment, such as skis, poles, boots, helmets, Atomic Ski Ogden goggles, bags, and apparel.

50-99 DPS Skis manufactured the world’s first pure prepreg carbon fiber sandwich ski. DPS Skis Salt Lake City Its innovations continue with the PHANTOM permanent, waxless base treatment.

50-99 Desert Tech, founded in 2007, produces compact rifle systems that focus on simple, Desert Tech West Valley City attractive, and versatile designs. Their products are sold and shipped worldwide.

10-19 Ventum makes high-performance racing bicycles and is the Official Global Bike Ventum Ogden Partner of IRONMAN®.

10-19 Armada Skis is the industry’s first rider-owned, rider operated ski manufacturer, Armada Skis Park City which produces top performing skis, poles, outerwear, and softgoods.

10-19 Coalatree designs eco-minded gear and apparel including the Evolution hoodie, Coalatree Salt Lake City made from recycled coffee grounds.

Cobra 20-49 Cobra Firearms develops and manufactures a line of derringer small pocket pistols Firearms Salt Lake City and other small firearms.

Grim Reaper 20-49 Grim Reaper Broadheads manufactures and develops arrowheads, and is the inventor Broadheads Provo of patented Razortip Technology.

Goode Ski 10-19 Goode Ski Technologies manufactures water skis, snow skis, ski poles, and other ski Technologies Ogden equipment and accessories, including the world’s first pure carbon water ski.

= HEADQUARTERED IN UTAH *SOURCE: UTAH DEPARTMENT OF WORKFORCE SERVICES

This page, top: Goode water ski. Bottom, Rossignol skis.

8 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 9 1 11 2 4 Or, what local companies like to call Resorts & Parks “Open Product Testing Facilities.” SKI RESORTS

1 Ski Area

2 Cherry Peak Resort

3 Resort

A 4 Wolf Creek Resort 5 Nordic Valley 2 1 1 LEGEND LOGAN 6 Resort Interstate Highways Brighton Resort State/US Federal Highways 7 Railroad 8 B 9 A 10 Snowbird Ski and 2 OGDEN Summer Resort 11 Park City

12 Resort 4 SALT LAKE CITY 13 B 3 14 Sundance Mountain Resort

15 Eagle Point Ski Resort 17 9 12 12 16 Brian Head Resort PARK11 CITY 5 13

14 MAJOR STATE PARKS PROVO 1 Bear Lake 6 2 Antelope Island 3 East Canyon

4 5 Wasatch Mountain 6 Deer Creek

7 Yuba 8 Piute

9 Dead Horse Point

7 10 Goblin Valley

11 Edge of the Cedars 12 Escalante Petrified Forest

13 Snow Canyon

14 Sand Hollow Coral Pink 1 ARCHES 15 MOAB NATIONAL Sand Dunes PARK 10 NATIONAL PARKS 1 3 5 7 3 CAPITOL 9 REEF 1 Arches NATIONAL 15 PARK 2 Canyonlands

2 CANYONLANDS Capitol Reef NATIONAL 3 PARK 4 Bryce Canyon

5 Zion

12

16 11

4 BRYCE CANYON ZION NATIONAL 13 5 NATIONAL PARK PARK

14 9 ST. GEORGE

15

10 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 11 A climber ascends a rock wall in the canyonlands area near Indian Creek in Utah. Recent Announcements

110 Jobs Amer Sports owns internationally recognized brands including Salomon, 50 Jobs Wilson, Atomic, Arc'teryx, Peak Jack Wolfskin is an outdoor apparel Performance, Enve, Suunto, and Precor. and equipment brand founded in Location: Ogden, UT Germany. Its products include high-end mountain and leisure clothing, footwear, backpacks, sleeping bags, and tents. Location: Park City, UT

Armscor is a firearms and ammunition manufacturer, importer, exporter, and distributor Ventum makes high-performance company operating racing bicycles and is the Official the Armscor and Rock 32 Jobs Global Bike Partner of IRONMAN. Island Armory brands. Location: Heber City, UT 200 Jobs Location: Cedar City, UT

12 Jobs USA Climbing, founded in 1998, is one of the country's fastest-growing National Governing Bodies. USA Climbing conducts or sanctions more than 350 competitions annually, and oversees the U.S. National Teams for youth and adults. Location: Salt Lake City, UT

12 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 13 Data Profile Occupational Wages in Outdoor Products SOURCE: Bureau of Labor Statistics, May 2020 $150K Outdoor Products Industry Average Wage

125 $131,700 $131,700 100 $121,900 $116,100 $116,100 $108,800 $107,200 $107,200 $72,830 75 $101,700 $66,700 $66,700 $96,600 $96,000 $96,000 $96,200 $65,040 $96,330 $64,580 $61,900 $61,900 $91,400 $89,000 $55,300 $84,700 $84,700 $53,400 $53,400 $53,900 $52,700 $52,700 $51,970 $52,200 $48,100 $46,900 $47,900 $45,900 $44,200 50 $43,000 $37,100 $34,900 $33,700 $33,900 $33,600 $31,900

25 UTAH CALIFORNIA COLORADO OREGON WASHINGTON NATIONAL UTAH CALIFORNIA COLORADO OREGON WASHINGTON NATIONAL UTAH CALIFORNIA COLORADO OREGON WASHINGTON NATIONAL UTAH CALIFORNIA COLORADO OREGON WASH. NATIONAL UTAH CALIFORNIA COLORADO OREGON WASHINGTON NATIONAL UTAH CALIFORNIA COLORADO OREGON WASHINGTON NATIONAL

Industrial Production Managers Industrial Engineers Graphic Designers Team Assemblers Welders, Cutters, Solderers, & Brazers

Outdoor Products Industry Data Real Estate SOURCE: RSMeans SOURCE: Loopnet $160 $18 UTAH NATION 130 15 Total Employment 6,852 156,219 100 $150.82 12 $131.15 $131.15 $9.23 $9.27 $130.10 $130.10 $8.77 $128.36 $7.85

5-Year Employment Growth -3.7% 3.0% $116.26 70 $113.84 9 $12.48 5-Year Forecasted Growth 5.5% -2.5% 40 6 N/A

10 WASH. 3 UTAH CALIFORNIA COLO. OREGON NATIONAL UTAH CALI. COLORADO OREGON WASHINGTON Outdoor Products Job Growth Over Time Industrial Construction ($/sq.ft.) Industrial Lease ($/sq.ft.) Utilities SOURCE: Energy Information Administration, 6.7 % March 2021 Q1 2012 15.0¢ $12 5.6 % Utah Percent Change Q4 2015 USA Percent Change 12.5 10 5 10.0 8 $10.33 7.43¢ 7.43¢ 13.00¢ 13.00¢ 7.01¢ $5.77

7.5 6 $4.86 5.76¢ $4.70 $4.37 5.64¢ 5.36¢

0 $7.48 5.0 4

2.5 2 UTAH CALIFORNIA COLO. OREGON WASH. NATIONAL UTAH CALIFORNIA COLO. OREGON WASH. NAT.

3 -5 Electricity / Industrial (¢/kWh) Natural Gas / Industrial ($/1000 Feet ) -4.4 % Q4 2018 Taxes SOURCE: taxfoundation.org $2500 10%

-10 2000 8% $1,574 $1,498 $1,487 1500 6% $1,037 $1,037 -15

1000 $1,607 4% -16% $1,542 Q3 2009 N/A 500 2% NATIONAL UTAH CALI. COLO. OREGON WASHINGTON UTAH CALIFORNIA COLORADO OREGON NATIONAL Flat Rate Flat 4.95% Rate 8.84% Flat Rate Flat 4.63% Rate Top 7.6% *GRT 6.60%

*GRT = Gross Receipts Tax. Businesses 2011 2017 2012 2013 2015 2018 2016 2019 2014 2010 Property Tax (Collections per capita) Corporate Income Tax are taxed on ALL business sales 2009 transactions instead of corporate income.

14 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 15 Brigham Young University campus in Education Provo, UT. A State of Education Utah is home to 12 major colleges and universities and has an excellent talent pipeline of over 275,000 students. Bachelor’s and graduate awards grew by 63.0% over the last five years. Utah has an educated workforce, with over 93% of the population 25 or over with a high school diploma and 34.8% with a bachelor’s degree.

TOP THREE INSTITUTIONS WITH OUTDOOR DEGREES

Utah State University University of Utah Weber State University DEGREE: Outdoor Product DEGREE: Parks, DEGREE: Outdoor & Design & Development Recreation, & Tourism Community Recreation Education

Education snapshot

2019-20 TOTAL STATEWIDE ENROLLMENT 2019-20 TOTAL STATEWIDE DEGREES AWARDED 278,074 39,129

Working population by minimum level of education Bachelor's degree or higher 38.8%

No Degree High school Some college & associates Bachelor's Post-grad 6% 22% 33% 27% 12%

High school grad or higher 93.7%

16 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 17 We have, well, a lot of sporting goods 977% Silver Lake, near manufacturing. Brighton, UT. Labor Utah Labor

UTAH NATION

Annual Population Growth: 1.6% 0.7%

Median Age: 31.2 38.5

5-Year Employment Growth: 10.0% -0.6%

Net Migration (2010-19) 128,785 NA

Labor Force Participation Rate 68.4% 63.2%

Annual Median Wage: $39,700 $42,200

Labor snapshot

UTAH AVERAGE WAGE MEDIAN AGE $51,500 31.2

Five-year employment change

NATION UTAH +7.9% VS. +16.0%

Outdoor Products employment index

185% 200%

150%

115% 123% 105% 107% 110% 113% National Average

50% Operations Managers Operations Graphic Designers Graphic

Sales Managers Welders, Cutters, Cutters, Welders, and Solderers, Brazers Molding, Coremaking, Machine and Casting Metal and Operators, Plastic Sorters, Testers, Inspectors, Samplers, and Weighers Managers Marketing Sporting and Athletic Goods Manufacturing Industry Goods Manufacturing Sporting and Athletic

18 O UTDOOR PRODUCTS EDCUTAH.ORG EDCUTAH.ORG O UTDOOR PRODUCTS 19 Like to know more about outdoor businesses in Utah?

Theresa Foxley Michael Flynn Michael Stachitus President & CEO Chief Operating Officer Research and [email protected] [email protected] Marketing Manager (801) 328-8857 (801) 328-9742 [email protected] (801) 323-4253

201 South Main Street, Suite 2150, Salt Lake City, UT 84111 | edcutah.org

20 O UTDOOR PRODUCTS EDCUTAH.ORG