Look what you made possible...

2018 Proof of Performance Thousands take part, with different goals and their own You’re touching and impacting lives. Because of you, stories. But, they have one thing in common, they love 98.8% 4,906 participants had a platform to go after their goals. Goals that our weekend of events. They love the course with its they share and shout out loud. Goals they keep close to the variety and beautiful scenery. They love the volunteers heart. Goals that change them, and those around them on their who help and encourage. They love the spectators who journey. From our youngest diaper dashers, to our seasoned cheer them on by name. And they love your support! SATISFACTION STORIES veterans, your support multiplies as it ripples through friends, It all adds up to highly satisfied participants. family, co-workers and BRFs (best running friends). 1 from Participants in Motion

Source: 2018 Participant Survey

2 3 78% 62% HOME GROWN WOMEN For most of our participants, this is their hometown race. The one that passes Your brand is reaching household decision makers. The profile through the places where their lives happen. The one lined with neighbors, of our participants follows a national trend with women leading friends and family. The one made possible with the support of local partners they the way. Women make 65% of new car purchase decisions, 90% know, trust and respect – like you! of household healthcare decisions and spend more money per shopping trip than men. Your brand is making an impression! OVERALL PARTICIPATION

Male 38% Female 62% RACE PARTICIPATION

Orthopedics & Sports Medicine 5K Run/Walk Male 36%

Female 64%

Half Marathon Male 37% Female 63%

Relay Marathon Male 32% PARTICIPANT MAP Female 68% 78% NE Marathon 95% Wisconsin Male 55% 5% Outside of Wisconsin Female 45%

Sources: Yankelovich Monitor, M2W Conference, Todd Hale, “In U.S. Men Are Shopping More Than Ever, While Women Are Watching More TV” Nielsen (2011)

4 5 Putting Your BRAND at the FOREFRONT Our marketing and promotional efforts span a wide variety of media to put your support and brand in front of thousands of participants, spectators and volunteers.

Shirts Brochure Medals You’re Race Bibs RUNBELIEVABLE! Start and Finish 7 FUN FALL EVENTS • SEPTEMBER 21-23, 2018 • APPLETON, WI Line Banners Course Signage Newspaper MARATHON Regional TV

HALF MARATHON Regional Radio

RELAY MARATHON E-Newsletters

5K RUN/WALK Social Media FE ST CIT N IVA Y O EEN L FO F N AH OD EE FO S • F NA UN ISE H • C DRY RV O • RR • I UN NSI TRY DO G USA KIDS FUN RUN NN HT C / R EL R LE EAT OC Y • U IV K U W E • SA • -FO KEN X D FA VA ALL ST SIG LLEY • W PA CKA NS ERN GIN ER ELECG • LA M Marathon Website TRIC SUPPERS

LY DIAPER DASH & TODDLER TROT Race Posters HEALTH & Register or Volunteer today at WELLNESS EXPO foxcitiesmarathon.org Event Brochures Backpack Goodie Bag Virtual Goodie Bag

Poster

Participant Bibs

6 7 Find Us, Friend Us, 2018 PROMOTIONS Follow Us! Our promotions shared your brand far and wide. While primarily focused in Wisconsin, retargeting efforts and e-Communications reached people throughout the United States. DIGITAL ADVERTISING SOCIAL MEDIA 24.2% 2,960,965 Total Impressions Total followers increased from 2017 by 4.2% Display Facebook INCREASE Facebook Advertising 12,303 Fans Keyword Search Retargeting (23% Male 77% Female) In Total Social Media Geo Fencing 1 Million Page Impressions 164,000 Post Engagements Engagement from 2017

PRINT ADVERTISING Twitter 1,386,864 Total Impressions 12,023 Fans Newspaper (51% Male 49% Female) Magazine 71,000 Page Impressions Race Expos 2,416 Post Engagements

you can! Instagram And you’re halfway there. 12,317 Fans Believe (25% Male 75% Female) MARATHON

HALF MARATHON 57,200 Page Impressions Snapchat RELAY MARATHON 3,832 Post Engagements Weekend Filter

5K RUN/WALK 13,800 Views KIDS FUN RUN T BRINGS WHA HE U TO T DIAPER DASH & YO TODDLER TROT

HEALTH & WELLNESS EXPO Register today at foxcitiesmarathon.org 7 FUN FALL EVENTS • SEPT. 21-23, 2018 • APPLETON, WI

8 9 Spreading From on-air interviews to Public Service Announcements, our media coverage was extensive in 2018 reaching MARATHON WEBSITE millions throughout Northeast Wisconsin. The mobile-friendly site provides you with increased THE WORD exposure to race participants and volunteers. 55,305 Unique Visitors

Television Station Total Number of Spots Spot Length 228,793 Page Views FUN FACT: WBAY - TV WBAY 79 :30 78% New Visitors While 63% of website visitors hail from Wisconsin, visitors Media Partner Valued at: $6,772 came from nearly 3,000 cities around the world. 22% Returning Visitors Including : Boston, Beijing, , Copenhagen, , Moscow, Pasadena, and Paris.

Radio Stations Total Number of Spots Spot Length WOODWARD RADIO GROUP E-COMMUNICATIONS 6 270 (120 each station below) :30 Media Partner Valued at: $6,570 17 E-Blasts 9 E-Newsletters sent SPREAD THE LOVE RADIO CAMPAIGN 19 Targeted emails This coverage was made possible through Community First Credit Union’s 4,794 Average Recipients Per Communication “Spread the Love” campaign benefiting local non-profit events. 57,604 Unique Individuals 26 Stations Valued at $57,368 47% Average Open Rate (Industry Average Open Rate 24.92%) 11.32% Average Click Thru Rate Mobile-Friendly Website EARNED MEDIA COVERAGE (Industry Average Click Thru Rate .4%) 82% increase over 2017 935 Million Online Readership Radio Stations Total Number of Spots Spot Length BEAT THE INCREASE 943,000 Estimated Coverage Views 7 FUN FALL EVENTS • SEPTEMBER 21-23 • APPLETON, WI 26 5,918 :60 93 Pieces of Coverage 13 PRINT Set your goal and start 6 your journey! TV / YOUTUBE Prices Go Up 48 APRIL 1st! 19 ONLINE TV / ONLINE E-Newsletter Headers Register today at foxcitiesmarathon.com 7 FULL • HALF • RELAY • 5K • EXPO • KIDS FUN RUN • DIAPER DASH RADIO / ONLINE

E-Blasts 10 11 You’re in Good 11,174+ From preparing bib packets to adorning mascot costumes to guiding at intersections and distributing water, to tending to medical needs and marking COMPANY VOLUNTEER courses, to answering questions and making every More than 60 organizations get involved through sponsorship that participant feel welcome – our army of volunteers make stretches over the course of a full year – preparing for, promoting, it all happen with a smile. communicating and celebrating. Hours TITLE SPONSOR

PLATINUM SPONSOR

PRESENTING SPONSORS

Orthopedics & Sports Medicine

MAJOR SPONSORS

CONTRIBUTING SPONSORS

insight creative, inc.

MEDIA & FACILITIES SPONSORS

MILE MARKER & WATER STATION SPONSORS

Appleton Trophy & Hipke Electric Neurospine Center Forefront Engraving Lillibridge of Wisconsin Dermatology Foundation N & M Transfer Company Healthcare Services Coldwell Banker Essity Pfefferle Companies Experian Morton Long-Term Care Lexington Homes Central Temperature OMNI Associates Appleton Lathing Gordon Flesch Faith Technologies Dairy Queen Corporation Evans Title Company Goodwill US Venture Auto-Owners Insurance NEW Printing Harland Clark Spectrum LSC Communications

12 13 Doing GOOD Giving back to the community is the heart of our event. It helps to fulfill our mission: Inspiring health, wellness and community – one step at a time. We couldn’t have done it without you! $75,000 donated to local organizations “When people sign up for our events, we are not only giving them a platform to achieve their goals, we are also giving them a way to give back directly to the community,” said Catherine Tierney, president/CEO of Community First Credit Union. “We cannot think of a better way to make the Fox Cities a happier, healthier place to live and we are so thankful to the RECIPIENT SPOTLIGHT: participants, sponsors and volunteers who make this possible.” Supporting the future of nursing

A marathon is a thrilling, adrenaline-filled experience that 26.2-mile route there are six medical crews on standby, but the 31 Organizations Benefited: can be unpredictable for participants. It’s the perfect training first true points of contact for each participant after the race are ground for University of Wisconsin Oshkosh College of Nursing the finish line triage unit volunteers. YMCA of the Fox Cities City of Menasha Police (CON) students. PaceSetters, Inc. Village of Fox Crossing Police CON students have volunteered at the marathon for the past two UW Oshkosh College of Nursing Program Fox Valley Metro Police “One of the primary concepts we teach our students is the years and plan to continue their support. The program received Gold Cross Ambulance Service City of Appleton Police City of Neenah Fun Run Program St. Elizabeth Cancer Foundation need to be guiding, be supportive, and to help patients meet a $1,000 donation in recognition of the nursing student My Team Triumph – Fox Cities Riverview Gardens their goals,” said CON Dean Judy Westphal who advocates volunteers who assisted at the 2018 event. The money donated Bergstrom-Mahler Museum of Glass Service Works program for students to be active volunteers. “It’s all a part of CON’s will benefit the students directly through nursing scholarships. Fox Valley Technical College of Nursing Moms Run This Town /She Runs This Town mission to develop caring and scholarly nurses.” & Police/Fire Programs “They are committed, exhibit great attitudes and stay until every Volunteer Center Eleven high school cross country of East Central Wisconsin teams also benefitted, including: Runners commonly experience rushes of adrenaline last participant crosses the finish line,” said Amanda Secor, race Appleton East, Appleton North, City of Neenah Parks & Recreation spokesperson. “The students monitor runners as they cross Appleton West, Fox Valley Lutheran, throughout the race, and after finishing, bodies can react in City of Appleton Fun Run Program Kaukauna, Kimberly, Little Chute, unpredictable ways. The marathon is an invaluable learning the finish line. Sometimes they’re there for runners experiencing Rawhide Boys Ranch Menasha, Neenah, St. Mary Central experience for CON students. As volunteers, the students difficulty, and sometimes they’re simply there for stability. City of Neenah Police and Xavier. not only assess the physical needs of each runner but they It’s helpful for finishers to know that someone is around also develop practical soft skills. Beyond medical knowledge for support.” they need to live in the moment, offer encouragement and Photo: University of Wisconsin Oshkosh College of Nursing Left:Tonya Dedering ties blankets to benefit St. Elizabeth Students are the first to greet participants at the finish line. Cancer patients after completing the Ascension 5K Run/Walk. celebrate the accomplishments of each runner. Throughout the

14 15 Something to TALK ABOUT WHAT BRINGS Each year, our participants have a lot to say about the weekend of events. They share their joys and sorrows, YOU T accomplishments and challenges, successes and failures O THE “ Having done 96 marathons, I would rank Fox Cities as one felt along the courses. But they also say “thank you” of my top 5 marathons.” over and over to everyone who makes this weekend a world-class event. From the volunteers to local law “ I had an idea of what the course/community would be like enforcement to all of our sponsors, participants say “thanks along the way from all the years hearing about the experiences a million!” But don’t just take our word for it, here’s some of what they had to say. of other runners. But, experiencing it for myself was WE ASKED simply amazing!” and the participants answered.

“ Loved the medals and shirt this year!” Bucket list item – running a marathon. “ I’m almost in tears as I type this. This event means so much A challenge to quit smoking and to to me and the community – thanks for the effort!” get off the bar stool.

“ It is the best organized, and the best supported by My health and my determination the community.” to get off the couch! “  This is a great We do a family relay every year. “ THANK YOU for providing a high quality event which supports We always have a great time. so many organizations.” showcase of The challenge. My first half marathon. “ I loved the family meeting area after.” THE FOX CITIES Setting a healthy example for my children. “ I liked the signage, mile markers, all the volunteers and and something everyone I run for those who can’t. police help, water stops.” “ “ My tribe! “ We support the 5K on Saturday and love to watch it run involved in the event should through our neighborhood.” Sense of accomplishment.

“ Love the names on our bibs – people use them and it really BE PROUD OF! Fun, friends and community. helps you push through!” I wanted to make my kids proud, and prove to myself how strong I am. “ You have tissues to blow our noses and the best toilet paper in the port-a-potties! You take care of your people! I loved the Turned 65 this year! Miron crane at the start – felt like the red carpet.” Qualify for Boston. I run to make myself a better person.

16 17 BOARD OF DIRECTORS OUR MISSION

Brenda Schanhofer – Chair To inspire health, wellness and community Wrightstown Community and Student Wellness Center – one step at a time. Courtney Vosters – Secretary Orthopedic & Sports Institute Craig Gloudemans - Treasurer Community First Credit Union Virginia Liedl-Sturm PaceSetters Running Club Susie Nushart Guardian Life Insurance Co. Sue Pawlowski YMCA of the Fox Cities Jan Peebles PaceSetters Running Club Steve Radich Gold Cross Ambulance Craig Sachs Miron Construction Scott Stielow Bergstrom Automotive Janine Boldra Ascension

We are grateful for our volunteer Board of Directors who are active all year long. Left - Brenda Schanhofer helps at the start. Right - Craig Gloudemans volunteers at the Vision Guardian Kids Fun Run & Huggies Diaper Dash “To be regarded as Wisconsin’s & Toddler Trot registration. premiere health and wellness event.”

18 19 A picture is worth a THOUSAND

WORDS … Here are a few more that show how your support during the weekend of events impacts so many. Every mile marker that guided them. Every station that provided water, fruit and gel. Every port-a-potty and tissue that provided relief. And every cheer sign and volunteer that provided encouragement. It all mattered! WE THANK YOU FOR MAKING IT HAPPEN!

20 21 22 PB