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www.shootonline.com Jordan Brady Erich Joiner, BSSP Readies For, Navigate A Wild Reflects On Test Drive For Slamdance MINI Coupe page 3 page 20 THE LEADING PUBLICATION FOR COMMERCIAL, BRANDED CONTENT & ENTERTAINMENT PRODUCTION January 20, 2012 $7.00 DGA Makes “All That Jazz” On Mark On The 2012 Playlist Road To Oscar A SHOOT Staff Report Agency Artisans Share New Year’s Editor’s note: This marks the fourth install- Resolutions, Predictions ment of SHOOT’s “The Road To Oscar” se- ries. This week we look at the awards show 10 DGA Spot Nominees A SHOOT Staff Report season leading up to—and the possible im- Acord, Ariola, Bond, Miller, Murro in run- LOS ANGELES—Peter Allen’s live version of “Everything Old plications these competitions carry for—the ning for Guild’s Best Commercial Director is New Again” can be heard on the soundtrack to Bob Fosse’s Academy Awards. of the Year honor; a close-up look at each. 1979 critically acclaimed film All That Jazz. And in a sense that tune could serve as a continuing anthem for 2012 as technology LOS ANGELES— “I am incredibly honored has breathed new life into media for which premature obituaries to receive this nomination from my peers,” have been written. It’s little wonder that the Consumer Electronics said Michel Hazanavicius about being rec- Show has seen agency and client attendance spike, rivaling indus- ognized by the Directors Guild of America try turnout for Cannes and the like. (DGA) Awards judges for his feature The Continued on page 12 Artist. “This film would not have been pos- sible without the tremendous support of my collaborators, and I will forever be grateful for their trust and support every step of the way. Hollywood is really a place where dreams and visions come true—in color and black-and-white!” 17 Fearless Forecast Indeed Hazanavicius’ black-and-white si- In this Survey sidebar to our Agency round- lent film The Artist has spoken volumes on up, production and post folks share their the awards show circuit. Last week it topped predictions, aspirations for 2012. the Critics’ Choice Awards with four wins, including for Best Picture and Best Direc- tor—the same two honors the film garnered Big Game Prospects: earlier from the New York Film Critics Cir- Super Bowl Ad Preview cle. The Artist also earned a Cannes Festival Advertisers, agencies going long in nom for the Palme d’Or for director/writer search of impactful storytelling Hazanavicius and a Best Actor win for Jean See page 22 Dujardin who portrays George Valentin, a charismatic movie star unhappily confront- ing the new world of talking pictures. However the DGA Award nomination— the first of his career—is arguably the most Continued on page 4 Sundance Preview: Oscar, Spotmaking Connections By Robert Goldrich chard also have spotmaking ties; Walker is repped On the Sundance score, The Tsunami and the PARK CITY, Utah—There could once again be for commercials and branded content by Supply & Cherry Blossom —which was produced by Supply & some Oscar vibrations afoot at the Sundance Film Demand Integrated while director/animator Or- Demand Integrated—last month earned distinction Festival—not centered on speculation but rather a chard’s ad home is Studio AKA, London. as one of eight films selected for the 2012 festival’s comparison of this year’s Sundance lineup with SHOOT earlier covered The Tsunami and the U.S. Documentary Shorts lineup. The Tsunami and current official 2012 Academy Award shortlists. Cherry Blossom in great detail (11/18) upon it be- the Cherry Blossom plays like a poem about the Appearing on both rosters, for example, are the ing named one of eight films to make the Acad- people of Japan and how they are coping with the short films The Tsunami and the Cherry Blossom, emy Awards Documentary Short Subject shortlist. devastating earthquake which hit the country on directed by Lucy Walker, and A Morning Stroll, Three to five of those shorts will be nominated for March 11, 2011, resulting in a horrific tsunami as helmed by Grant Orchard. Both Walker and Or- a 2012 Oscar next Tuesday (1/24). Continued on page 18 Opportunity Unlocked. Direct ew ors ARE YOU ONE OF TOMORROW’S HOT NEW DIRECTORS? T N S O Enter SHOOT’s New Directors Search if you’re ready to break in and O compete in the big leagues. H S THE TENTH ANNUAL e h T NEW DIRECTORS t 2 0 See 1 n SEARCH IS OPEN! Page 15 2 e for details. v To Subscribe, Renew or Change Mailing Address visit: www.SHOOTonline.com/go/subscribe An l E WWW.SHOOTONLINE.COM/GO/SEARCH nua Get SHOOT indy news updates on your smartphone OFFICIAL CALL FOR ENTRIES by texting follow SHOOTonline to 40404 in U.S. OPTIMUS.COM © 2012 Optimus KEEP THEFROM STARTSPARK TO FINISH FULL SPECTRUM PRODUCTION AND POST Perspectives spot.com.mentary By Robert Goldrich The Leading Publication For Commercial, Branded Content & Entertainment Production Vocal, Silent Partners January 20, 2012 Volume 53 • Number 1 Congress and politi- who is meeting whom. mation don’t have to do so in a timely ads if they are of the Super PAC variety. www.SHOOTonline.com cians in general have What is different about today is the manner. (For instance, super PACS ac- Furthermore, with anonymity as an EDITORIAL all-time low public secrecy behind very public support tive in advertising during the Repub- ally, such ads have grown increasingly Publisher & Editorial Director Roberta Griefer approval ratings in what’s become an for candidates of various stripes and lican presidential primaries can hold negative, adding to the aforementioned 203.227.1699 ext. 13 [email protected] age of polarization, divisiveness and for stances on various pressing issues; off on disclosing the identities of their polarization plaguing public discourse. Editor dysfunctional government. Yet before this secrecy is embodied in the super contributors until after those primaries Largely unidentified special interests Robert Goldrich you think this is a contemporary phe- political action committee (PAC) com- are concluded.) now have a new conduit for influencing 323.960.8035 ext. 6681 [email protected] nomenon, consider some wit and wis- mercials backed by unidentified groups, An Associated Press report quoted opinion, distorting issues and in some Contributors Christine Champagne dom from yesteryear. unions, corporations and the like. It’s Trevor Potter, a former Republican cases helping to buy elections. Millie Takaki Mark Twain observed, “It could probably be shown by ADVERTISING “It is secret money--you won’t know until after the primaries have Display Advertisng Inquires facts and figures that there is [email protected] occurred who helped fund them.” --Trevor Potter 203.227.1699 ext. 13 no distinctly native Ameri- can criminal class except Congress.” an outgrowth of that “corporations are Federal Election Commission commis- Yet while this form of unattributed Advertising Production Gerald Giannone And Will Rogers had the legendary people, too” Supreme Court ruling. sioner, as saying, “It is secret money— influence peddling is relatively new, at 203.227.1699 ext. 12 [email protected] line, “America has the best politicians Like people, they have the right to ex- you won’t know until after the prima- the same time there’s nothing all that Classified money can buy.” press viewpoints. But unlike you and ries have occurred who helped fund new under the sun as evidenced by 203.227.1699 ext. 12 [email protected] Back in the days of Twain and Rog- me, they can express them often with- them. Whether they’re doing this for the observations of Twain, Rogers and SHOOTonline Directory Listings 203.227.1699. ext. 11 [email protected] ers, the norm included the stereo- out attribution, under the cloak of ano- the right or wrong reasons, it’s the op- Groucho Marx. OFFICES typical cigar smoke-filled backrooms nymity so as to keep agendas hidden. posite of what the disclosure system was The latter, speaking in the 1933 mov- Main Offi ce where politicians and powerful special And they have the money to make their designed to do.” ie Duck Soup in which he portrayed 256 Post Road East #206 Westport, CT 06880 USA interests secretly made their deals. voices heard loud and clear—the only While this column has been a long- the president of the country Freedonia, 203.227.1699 Fax: 203.227.2787 That still goes on—perhaps sans the to- clarity lacking relates to their identities. time supporter of the health of com- made a simple campaign promise. I’m West bacco—though there are at least some Groups with nonprofit arms do not mercialmaking and the economic ben- paraphrasing but the great Groucho’s 650 N. Bronson Avenue, Suite B140 Los Angeles, CA 90004 USA public disclosure rules which provide have to disclose their donors. And other efits it generates, we for the first time pledge went something like this—there 323.960.8035 Fax: 323.960.8036 limited access to information as to groups required to provide such infor- find ourselves not on the side of more will be no graft unless I get my share. Circulation 203.227.1699 ext 12 [email protected] Editorial Production Manager/Reprints/Article Rights Michael Morgera POV 203.227.1699 ext. 11 [email protected] By Jordan Brady © 2011 DCA Business Media LLC. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, Refl ections on Slamdance electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.