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Home , A Rocket to the Moon, Cage the Elephant, DJ Earworm, Far East Movement, Flobots, Four Year Strong

Eastern University University Board Spring 2012 Concert Survey Report

February 2012

Student Affairs Assessment Research Project

Witten and Compiled By:

Levi Kosta-Mikel, Student Affairs Assessment Graduate Assistant

Eric Davidson, M.A., C.S.A.D.P., Student Affairs Assessment Coordinator Eastern Illinois University University Board Spring 2012 Concert Survey Report

February 2012

Student Affairs Assessment and Research Project

Introduction

The focus of this survey was to assess the perceptions and opinions of the students of Eastern Illinois University in regards to the 2012 spring concert.

Topical Areas within the survey include:

 Ticket price students are willing to pay

 Genres that students want to see

 Artists/Bands that student have seen and want to see

This online survey was initiated on January 20, 2012, and was closed on February 3, 2012. Three Thousand emails were sent out to Eastern Illinois University students.

Of those contacted to participate in the online survey, 252(8.4%) initiated the survey, while 176 (5.9%) students completed the survey. Survey Results

What is the Maximum ticket price you are willing to spend on a major concert artist/event at EIU? *(Table 1)  Student participants responded with a range from $2-$150.  60% of student responses fell between $20-$30  Mean = $29.47  Median = $25

Favorite Genre After applying weighted influence to the ranked selection of favorite genre of music, the following results presented themselves. *(Chart 1)  23.7% selected Hip Hop/Rap  18.3% selected Pop  14.7% selected Alternative  13.5% selected Country  12.5% selected Rock/  12.0% selected RB  5.4% selected Other

Major Concerts per Year Student participant responses ranged from 0-20 major concerts attended in the past year.  Mean = 2.6 Most attended concerts included: *(Table 2)  14 =  14 =  8 =  8 = Jason Aldean  7 = Far East Movement

Attendance Of those who responded to the survey: *(Chart 2)  38.3% were likely to attend a major concert at EIU  36.4% were very likely to attend a major concert at EIU  16.8% were neutral about attending a major concert at EIU  6.4% were very unlikely to attend a major concert at EIU  1.2% were unlikely to attend a major concert at EIU Reasons behind attendance selection are listed in Table 3.

Musical Artists Student participants ranked interest in musical artist they would to see in concert. The following is the weighted results of that ranking. *(Chart 3)  15.0%  13.4% Cage the Elephant  11.5%  9.8% Meek Mill  9.5% Machine Gun Kelly  7.4%  6.8% DJ Earworm  6.7% Kreayshawn  6.2% Parachute  5.2% Miguel  4.8%  1.7% Ryan Leslie  1.5% Melanie Fiona  0.3% Delta Spirit

Other Musical Artists Of other artists that were listed as groups that students would be interested in attending concerts for included: *(Table 4)  7 =  7 = Wiz-Khalifa  6 = Drake  6 =  5 =

Year In School The following is the class demographics of student participants. *(Chart 4)  33.8% were Seniors  31.8% were Juniors  15.6% were Sophomores  10.4% were Freshman  8.4% were Graduate Students

Gender *(Chart 5)  63.0% were Female  36.4% were Male  0.6% Choose not to Identify

Additional Comments are available in the Table 5.

Tables and Open Ended Question Responses

Table 1

MAXIMUM Ticket Price willing to spend on a major concert at EIU $ N Cumulative % 2 1 1 1% 3 1 2 1% 7 1 3 1% 10 9 12 5% 15 11 23 6% 20 35 58 20% 22 1 59 1% 25 32 91 19% 30 36 127 21% 35 11 138 6% 40 12 150 7% 45 1 151 1% 50 13 164 8% 55 1 165 1% 60 1 166 1% 75 1 167 1% 80 1 168 1% 90 1 169 1% 100 1 170 1% 150 1 171 1% Total 171

Britney Spears 2 Cage the Elephant 2 Table 2 Chicago Farmer 2

Deadmau5 2 How many major concerts have you attended in the past year? Please list Jerrod Nieman 2 artists/ performers. Katy Perry 2 Frequency Keith urban 2 Drake 14 Keith Urban 2 Mike posner 14 Miranda Lambert 2 Chicago 8 Nicki Manij 2 Jason Aldean 8 Pretty Lights 2 Far East Movement 7 2 Brad Paisley 6 Skillet 2 Lil Wayne 6 STS9 2 Rascal Flatts 5 Umphreys McGee 2 5 Zeds Dead 2 Lady Antebellum 5 30 seconds to mars 1 Ultraviolet 7 bridges band 1 Hippopotamus 5 1 5 Akon 1 Eric church 4 Andy Grammer 1 4 Angels and Airwaves 1 Luke Bryan 4 Aquabats and the Reel Lupe Fiasco 4 Big Fish 1 Paul McCartney 4 1 3 Band Perry 1 3 Bayside 1 B96 Summer Bash 3 Beady Eye 1 Bassnectar 3 Ben Harper 1 Blake Shelton 3 big Sean 1 Chris brown 3 Bob Dylan 1 Chris Young 3 Bonnarro 1 Dave Matthews 3 brandon flowers 1 Justin Moore 3 Bruno Marz 1 3 Cateracs 1 Mountain String Band 3 Cee-Lo Green 1 Rick Ross 3 1 T-pain 3 company of thieves 1 3 Day Glow 1 Avett Brothers 2 Dubstep Baby 1 B.O.B 2 Eagles 1 Big Gigantic 2 Easton Corbin 1 Blink 182 2 Eric Clapton 1 1 Rock on the Range 1 Foreigner 1 Safety Suit 1 Foster the People 1 Sara Evans 1 George Strait 1 Secondhand Seranade 1 1 Shakira 1 1 Shwayze & Cisco Adler 1 Incubus 1 1 Jake Owen 1 Slighty Soopid 1 Jarrod gorbel 1 Snoop Dog 1 Jay-Z 1 1 Jimmy Buffet 1 Sugarland 1 Jonathon Coulton 1 summerfest 1 Judias priest 1 Switchfoot 1 1 1 Kelly Picker 1 1 Kelly Rowland 1 1 Kenny Chesney 1 the maine 1 1 1 Kool and the gang 1 The Toys 1 1 The Wonder Years 1 Lloyd 1 1 LMFAO 1 They may be giants 1 Martina McBride 1 third eye blind 1 1 Thompson Square 1 Medina Lake 1 Tiesto 1 Miguel 1 Tim McGraw 1 Motley Crew 1 Toby Keith 1 Mumford and Sons 1 Travis Porter 1 1 Trey Sonz 1 1 Tyga 1

Nightmare after 1 Christmas 1 Vans 1 No Doubt 1 Wale 1 Orchestra 1 Warped Tour 2011 1 Paper Diamonds 1 Watch the Throne 1 1 Whitechapel 1 Pitbull 1 Woe is Me 1 Poison 1 Young Jezzy 1 R. Kelly 1 Zac Brown Band 1 Ray LaMontagne 1 Red Jumpsuit Apparatus 1

It all depends on the variety of Table 3 the music this year. So far I have been disappointed with Why or Why not N the lack of effort put forth for Very Unlikely a different genre of music If the artist is good, I'll go 2 besides 'rap/hip-hop' 1 Don't like the artist selection 1 No interest 1 The bands have been Don't know anyone 1 consistently rap and I'm not Not in Town 1 into those concerts. Also the bands picked are absolutely You need to hire new people horrible. Stop hitting rap and for the board because you all mainstream radio one hit make terrible choices. 1 wonders, pick someone who will actually put on a Unlikely memorable show. 1 Financial Reasons 1 There seems to be no diversity I live in Chicago. 1 when it comes to music. It's rap every year. I'd like to have Neutral an actual rock band perform Depends on the artist(s). 16 at EIU. 1 Depends on the price 3 Depends on the date 2 Likely Same genre of bands as Because it is fun. 2 always 1 Because it is something No one to go with 1 different to do on the I will only pay money to go see weekends. 4 a hip-hop/rap artist like Lil Because they are reasonably Wayne, Drake, Wiz Khalifa, priced and if it's someone Eminem. 1 interesting and good. 1 Close proximity 3 If you would have an artist Convenience 3 that appealed to me I would Depends on price of ticket 7 be first in line. Though I Depends on the artist 23 understand the 'greater good' concept. It might be beneficial I am down to check good live to expose these over- music out whenever, so long privileged youth to something as it is interesting and quality, outside their comfort zone. and for the most part, not on I.E. Not Rap. 1 the radio. 1 I enjoy concerts 3 I enjoy the get together where people cannot be drunk and act stupid 1 I have not yet attended any If it’s free ill attend if it’s more performances, but I have been than 25 hell no. I take that interested. I just haven't taken back more than 20 :) 1 the initiative to actually It would be my first one. 1 attend. 1 It's convenient and all my If I’m this weekend then I friends will be there. 1 will go 1 Not often do famous people If it is the right band, yes. If come here to perform 1 you have any of the options Sounds fun! and if it is at a below I will not attend. 2 decent poor college student My friends 1 price. 1 There's no other venue in the Very Likely area for major concerts. 1 I enjoy concerts 13 UB does a great job!! 1 Proximity 8 Because i need something to do. 4 Because it always fun and exciting! 3 Cheap, good place to watch a concert. 3 It depends on the artist 3 I attend every uear 2 Because Drake was so awesome 1 Because I go to school here. 1 Because it's EIU's biggest concert of the year. 1

Concerts are my favorite , and even better when they come to me. 1

I loved the Mike Posner and Far East Movement concert at Eiu last year. I loved how small and intimate it was, especially for the price. Plus, we got to meet Mike Posner at the end. 1 I wouldn't be able to other wise 1 2 Mike Posner 2 Table 4 Modest Mouse 2

One Republic 2 Other Musical Artists Pretty Lights 2 N Red Hot Chilli Peppers 2 Wale 8 The Black Keys 2 Wiz-Khalifa 7 Usher 2 Drake 6 Vampire Weekend 2 Lil Wayne 6 Young Jeezy 2 Tyga 5 Zeds Dead 2 5 116 Clique 1 Big Sean 4 12 Stones 1 J. Cole 4 3LAU 1 Jack Johnson 4 A Day To Remember 1 Jason Aldean 4 A$AP Rocky 1 Kid Cudi 4 AM Taxi 1 LMFAO 4 Andrew W.K. 1 Skrillex 4 Art of Dying 1 4 Atmosphere 1 Anything Country 3 Beach Boys 1 Avett Brothers 3 Beady Eye 1 Bassnectar 3 Ben Folds 1 Kanye West 3 Beyonce 1 Rick Ross 3 Big Gigantic 1 The Band Perry 3 1 Avacii 2 Boston 1 Billy currington 2 Bow-Wow 1 Blake Shelton 2 Brandun Deshay 1 Blink-182 2 1 BOB 2 1 Brad Paisley 2 Cage The Elephant 1 Childish Gambino 2 Chris Brown 1 Country Singer 2 Chris Young 1 Dierks Bentley 2 Christina Perri 1 Eminem 2 1 Foster the People 2 Comedians 1 Hello Goodbye 2 Company of Thieves 1 2 Cool Kids 1 Ke$ha 2 Corrine Bailey Rae 1 Kelly Clarkson 2 Dave Matthews Band 1 Lotus 2 1 Lupe Fiasco 2 DeadMau5 1 1 Muse 1 1 Music City Soundtrack 1 Dr.Dre 1 Natalia Kills 1 D-Why 1 New Medicine 1 Eoto 1 Nickelback 1 Eskmo 1 Noel Gallagher 1 1 Not Familiar With Any 1 Far East Movement 1 1 Feed Me 1 Paper Diamond 1 Flight of the Conchords 1 Pitbull 1 Florence and the Machine 1 Porter Robinson 1 Foo Fighters 1 RadioHead 1 1 Rise Against 1 Future 1 1 Garth Brooks 1 Safetysuit 1 GooGoo Dolls 1 Sara Barellis 1 1 Shakira 1 Hollywood Undead 1 Shwayze 1 Huey Lewis and the News 1 1 Incubus 1 Simple Plan 1 Jay-Z 1 1 Joe Budden 1 Steve Aoki 1 John Butler Trio 1 1 1 Sugarland 1 Journey 1 1 Kap Slap 1 Taylor Swift 1 Karmin 1 Techn9ne 1 Kat Deluna 1 Theory of a Dead Man 1 Keith Urban 1 The Fray 1 Kenny Chesney 1 1 1 1 Kirk Franklin 1 The Stokes 1 Kirko Bangz 1 1 Lacrae 1 Tinie Tempah 1 Lady Antebellum 1 Train 1 Lady GaGa 1 1 1 Travis Porter 1 1 Trey-Songz 1 1 Tupac 1 Luke Bryant 1 Willie Nelson 1 Madina Lake 1 Woe is Me 1 Mary J. Blige 1 1 Mika 1

Table 5 Please take a few minutes to provide additional I think UB has been doing a great job in comments. UB Concerts is always looking for the past. I attended the Drake concert suggestions and loved it. So I would just say try to go bigger and better from the year before. Suggestions Also look for what's new and hot out. Bring in artists that are popular in And try to target an artist whom today’s music not yesterdays.... 6 everyone likes. 1 Choose a better date to have the I think UB should have some kind of poll concert besides Easter Weekend 5 or suggestion period where the students can suggest artist they want to Give more options from different genres 2 see. 1 Battle of the Bands at EIU. Rock bands, Rappers, Singers, etc. Invite local It needs to be a big named group, even colleges/universities to participate. 1 if it cost a little more money. Nobody Advertise more 1 wants to see C-list, or even B-list talent. 1

Definitely try for something that will be It's annoying to see that I have been welcome, not too obscure, BUT equally here for this will be my fourth concert as important, make sure it is fresh, not and not one has been country of corny, not overly poppy, and that it isnt alternative...maybe if you actually got strictly rap, rock, country, or electronic. some good music people might go to it! Have it be something with pop appeal, Quit it with the rap, hip-hop, and R&B, but origin 1 people who say they want t 1 free t-shirts 1 Make sure the price reflects the band. Having volunteers for ushers and other We are poor college kids. 1 important aspects is extremely helpful and useful. 1 Make the survey more known to the student population, a lot of students I have only heard of like two artists don’t know about it and they'd like to above. I guarantee you that ticket sales have more of a say in the artist that would be EXTREMELY low with any of comes 1 these artists. Very disappointing. 1 Most of the recent concerts have been I LOVED the fact that we got to meet rap or hip hop. Please change up the the artist at the end of the show. genre. 1 Definitely an awesome experience. 1 I think that it needs to be someone that Most of those artists are horrible. people can dance to and can sing along Kreyshawn is an absolute mess and a to. Probably a well known artist. It is disgrace to even be considered an artist. 1 more fun when you know the lyrics and outdoor venue possibility 1 songs. 1 Please find someone with loud and upbeat music. Also, someone who is at the top of their genre. 1 Throw out every band you have up there and start from scratch. I don't mean to sound rude but there is no one really memorable up there. This is a night where students can leave everything at the door and have fun and they scrape enough money 1 You seem to always pick rap or hip hop and it would be nice for a bit of a change 1 You should have a country singer come in for once 1

Bands/Artists/Genre Country 3 Machine Gun Kelly 2 Beady Eye 1 Noel Gallagher 1 Stone Temple Pilots 1 Beach Boys 1 Huey Lewis and the News 1 Cage the Elephant 1 Jeff Foxworthy 1 Bill Engvall 1 Dayglow 1 Mash up artists 1 Rock 1 Kreayshawn 1 Lil Wayne 1 Meek Mill 1 MGK 1 Skerillex 1 Tyga 1 Waka Flocka Flame 1