Eastern Illinois University University Board Spring 2012 Concert Survey Report February 2012 Student Affairs Assessment Research Project Witten and Compiled By: Levi Kosta-Mikel, Student Affairs Assessment Graduate Assistant Eric Davidson, M.A., C.S.A.D.P., Student Affairs Assessment Coordinator Eastern Illinois University University Board Spring 2012 Concert Survey Report February 2012 Student Affairs Assessment and Research Project Introduction The focus of this survey was to assess the perceptions and opinions of the students of Eastern Illinois University in regards to the 2012 spring concert. Topical Areas within the survey include: Ticket price students are willing to pay Genres that students want to see Artists/Bands that student have seen and want to see This online survey was initiated on January 20, 2012, and was closed on February 3, 2012. Three Thousand emails were sent out to Eastern Illinois University students. Of those contacted to participate in the online survey, 252(8.4%) initiated the survey, while 176 (5.9%) students completed the survey. Survey Results What is the Maximum ticket price you are willing to spend on a major concert artist/event at EIU? *(Table 1) Student participants responded with a range from $2-$150. 60% of student responses fell between $20-$30 Mean = $29.47 Median = $25 Favorite Genre After applying weighted influence to the ranked selection of favorite genre of music, the following results presented themselves. *(Chart 1) 23.7% selected Hip Hop/Rap 18.3% selected Pop 14.7% selected Alternative 13.5% selected Country 12.5% selected Rock/ Punk Rock 12.0% selected RB 5.4% selected Other Major Concerts per Year Student participant responses ranged from 0-20 major concerts attended in the past year. Mean = 2.6 Most attended concerts included: *(Table 2) 14 = Drake 14 = Mike Posner 8 = Chicago 8 = Jason Aldean 7 = Far East Movement Attendance Of those who responded to the survey: *(Chart 2) 38.3% were likely to attend a major concert at EIU 36.4% were very likely to attend a major concert at EIU 16.8% were neutral about attending a major concert at EIU 6.4% were very unlikely to attend a major concert at EIU 1.2% were unlikely to attend a major concert at EIU Reasons behind attendance selection are listed in Table 3. Musical Artists Student participants ranked interest in musical artist they would like to see in concert. The following is the weighted results of that ranking. *(Chart 3) 15.0% Hellogoodbye 13.4% Cage the Elephant 11.5% We the Kings 9.8% Meek Mill 9.5% Machine Gun Kelly 7.4% The Cataracs 6.8% DJ Earworm 6.7% Kreayshawn 6.2% Parachute 5.2% Miguel 4.8% Flobots 1.7% Ryan Leslie 1.5% Melanie Fiona 0.3% Delta Spirit Other Musical Artists Of other artists that were listed as groups that students would be interested in attending concerts for included: *(Table 4) 7 = Wale 7 = Wiz-Khalifa 6 = Drake 6 = Lil Wayne 5 = Tyga Year In School The following is the class demographics of student participants. *(Chart 4) 33.8% were Seniors 31.8% were Juniors 15.6% were Sophomores 10.4% were Freshman 8.4% were Graduate Students Gender *(Chart 5) 63.0% were Female 36.4% were Male 0.6% Choose not to Identify Additional Comments are available in the Table 5. Tables and Open Ended Question Responses Table 1 MAXIMUM Ticket Price willing to spend on a major concert at EIU $ N Cumulative % 2 1 1 1% 3 1 2 1% 7 1 3 1% 10 9 12 5% 15 11 23 6% 20 35 58 20% 22 1 59 1% 25 32 91 19% 30 36 127 21% 35 11 138 6% 40 12 150 7% 45 1 151 1% 50 13 164 8% 55 1 165 1% 60 1 166 1% 75 1 167 1% 80 1 168 1% 90 1 169 1% 100 1 170 1% 150 1 171 1% Total 171 Britney Spears 2 Cage the Elephant 2 Table 2 Chicago Farmer 2 Deadmau5 2 How many major concerts have you attended in the past year? Please list Jerrod Nieman 2 artists/ performers. Katy Perry 2 Frequency Keith urban 2 Drake 14 Keith Urban 2 Mike posner 14 Miranda Lambert 2 Chicago 8 Nicki Manij 2 Jason Aldean 8 Pretty Lights 2 Far East Movement 7 Rise Against 2 Brad Paisley 6 Skillet 2 Lil Wayne 6 STS9 2 Rascal Flatts 5 Umphreys McGee 2 Kid Cudi 5 Zeds Dead 2 Lady Antebellum 5 30 seconds to mars 1 Ultraviolet 7 bridges band 1 Hippopotamus 5 A Rocket to the Moon 1 Wiz Khalifa 5 Akon 1 Eric church 4 Andy Grammer 1 lollapalooza 4 Angels and Airwaves 1 Luke Bryan 4 Aquabats and the Reel Lupe Fiasco 4 Big Fish 1 Paul McCartney 4 Avenged Sevenfold 1 Skrillex 3 Band Perry 1 A day to Remember 3 Bayside 1 B96 Summer Bash 3 Beady Eye 1 Bassnectar 3 Ben Harper 1 Blake Shelton 3 big Sean 1 Chris brown 3 Bob Dylan 1 Chris Young 3 Bonnarro 1 Dave Matthews 3 brandon flowers 1 Justin Moore 3 Bruno Marz 1 Lady Gaga 3 Cateracs 1 Mountain String Band 3 Cee-Lo Green 1 Rick Ross 3 Coheed and Cambria 1 T-pain 3 company of thieves 1 Usher 3 Day Glow 1 Avett Brothers 2 Dubstep Baby 1 B.O.B 2 Eagles 1 Big Gigantic 2 Easton Corbin 1 Blink 182 2 Eric Clapton 1 Foo Fighters 1 Rock on the Range 1 Foreigner 1 Safety Suit 1 Foster the People 1 Sara Evans 1 George Strait 1 Secondhand Seranade 1 Green Day 1 Shakira 1 Hollywood Undead 1 Shwayze & Cisco Adler 1 Incubus 1 Simple Plan 1 Jake Owen 1 Slighty Soopid 1 Jarrod gorbel 1 Snoop Dog 1 Jay-Z 1 Stone Sour 1 Jimmy Buffet 1 Sugarland 1 Jonathon Coulton 1 summerfest 1 Judias priest 1 Switchfoot 1 Kanye West 1 Taylor Swift 1 Kelly Picker 1 The Black Keys 1 Kelly Rowland 1 The Downtown Fiction 1 Kenny Chesney 1 the maine 1 Keri Hilson 1 The Swellers 1 Kool and the gang 1 The Toys 1 Less than Jake 1 The Wonder Years 1 Lloyd 1 Theory of a Deadman 1 LMFAO 1 They may be giants 1 Martina McBride 1 third eye blind 1 Mayday Parade 1 Thompson Square 1 Medina Lake 1 Tiesto 1 Miguel 1 Tim McGraw 1 Motley Crew 1 Toby Keith 1 Mumford and Sons 1 Travis Porter 1 New Boyz 1 Trey Sonz 1 New Medicine 1 Tyga 1 Nightmare after U2 1 Christmas 1 Vans Warped Tour 1 No Doubt 1 Wale 1 Orchestra 1 Warped Tour 2011 1 Paper Diamonds 1 Watch the Throne 1 Paramore 1 Whitechapel 1 Pitbull 1 Woe is Me 1 Poison 1 Young Jezzy 1 R. Kelly 1 Zac Brown Band 1 Ray LaMontagne 1 Red Jumpsuit Apparatus 1 It all depends on the variety of Table 3 the music this year. So far I have been disappointed with Why or Why not N the lack of effort put forth for Very Unlikely a different genre of music If the artist is good, I'll go 2 besides 'rap/hip-hop' 1 Don't like the artist selection 1 No interest 1 The bands have been Don't know anyone 1 consistently rap and I'm not Not in Town 1 into those concerts. Also the bands picked are absolutely You need to hire new people horrible. Stop hitting rap and for the board because you all mainstream radio one hit make terrible choices. 1 wonders, pick someone who will actually put on a Unlikely memorable show. 1 Financial Reasons 1 There seems to be no diversity I live in Chicago. 1 when it comes to music. It's rap every year. I'd like to have Neutral an actual rock band perform Depends on the artist(s). 16 at EIU. 1 Depends on the price 3 Depends on the date 2 Likely Same genre of bands as Because it is fun. 2 always 1 Because it is something No one to go with 1 different to do on the I will only pay money to go see weekends. 4 a hip-hop/rap artist like Lil Because they are reasonably Wayne, Drake, Wiz Khalifa, priced and if it's someone Eminem. 1 interesting and good. 1 Close proximity 3 If you would have an artist Convenience 3 that appealed to me I would Depends on price of ticket 7 be first in line. Though I Depends on the artist 23 understand the 'greater good' concept. It might be beneficial I am down to check good live to expose these over- music out whenever, so long privileged youth to something as it is interesting and quality, outside their comfort zone. and for the most part, not on I.E. Not Rap. 1 the radio. 1 I enjoy concerts 3 I enjoy the get together where people cannot be drunk and act stupid 1 I have not yet attended any If it’s free ill attend if it’s more performances, but I have been than 25 hell no. I take that interested. I just haven't taken back more than 20 :) 1 the initiative to actually It would be my first one. 1 attend. 1 It's convenient and all my If I’m here this weekend then I friends will be there. 1 will go 1 Not often do famous people If it is the right band, yes.