Derry City and Strabane District Council

Press office generated content April 2020 Media Insight Report Overview

This report gives an overview of the media coverage of Council press office generated content for the period of 1st – 30th April 2020.

We have quantitatively analysed all online, press and broadcast coverage for this period, providing scores for Volume, Reach and AVE. A publication breakdown has also been provided for each media type.

Terminology Volume = number of pieces published Reach = number of people it reached AVE = Advertising Value Equivalent Key Performance Indicators

Value items 336 887,973.26 Top Press Publication of coverage

Volume Reach AVE

Press 115 4,302,480 £188,555.50 Top Broadcast Station

Online 184 29,552,327 £653,762.57

Top Website Broadcast 37 1,153,994 £45,655.19 Press Volume Reach AVE 1st-30th April 2020 115 4,302,480 £188,555.50

Top publications Top regional titles Volume Reach AVE Journal 51 1,981,666 £80,310.16 100 Derry News 17 299,846 £37,353.41 90 Strabane Weekly 15 129,675 £10,798.02 80 News 70 3 39,204 £1,276.29

60

50 Top national titles Volume Reach AVE 40 Telegraph 3 319,197 £20,191.83 30 North West 3 26,676 £13,914.80 20 Telegraph 10 News Letter 9 470,979 £13,388.60 0 Irish News 8 845,360 £8,053.11 Daily Daily Newspaper (regional) (national) Online

Volume Reach AVE 1st-30th April 2020 184 29,552,327 £653,762.57

Top performing regional and national websites

Regional Volume Reach AVE National Volume Reach AVE websites websites 21 132,818 £2,941.08 BBC 2 29,055,282 £643,352.99

Derry Daily 38 30,286 £671.11 Irish News 4 66,608 £1,474.86 Highland 6 22,008 £487.36 Belfast 2 80,918 £1,075.06 Derry City and 52 21,036 £466.71 Strabane District Telegraph Council News Letter 5 38,985 £863.24 Derry Now 19 14,440 £320.07 NI Business 1 37,277 £825.41 Info Online

Top sites by volume Top sites by AVE 60 700,000.00

50 600,000.00

500,000.00 40

400,000.00

30 300,000.00

20 200,000.00

10 100,000.00

0.00 0 BBC Derry Journal Irish News Letter DCSDC Derry Daily Derry Journal Derry Now Highland Telegraph Website Website Broadcast

Volume Reach AVE Overall 37 1,153,994 £45,655.19

Top stations breakdown Station Volume Reach AVE

Radio Foyle 26 609,000 £24,469.98

Radio 3 266,000 £20,399.33

Highland Radio 7 84,994 £777.64

BBC Newsline 1 194,000 £0 Broadcast

Top Stations by Volume Top Stations by AVE

Volume AVE 30 30,000

25 25,000

20 20,000

15 15,000

10,000 10

5,000 5

0 0 Radio Foyle Radio Ulster Highland BBC Newsline Radio Foyle Highland Radio Ulster BBC Newsline AVE Volume Most used hashtags Additional info

Commonly used words Automated sentiment Additional info

Countries

Most common topics by their Media types AVE