Radisson Blu Aleksanteri opens its doors in the heart of ,

March 23, 2016

Radisson Blu, the iconic hotel brand driven by innovation and design, strengthens its presence in Finland with the opening of Radisson Blu Aleksanteri Hotel, Helsinki. The newly renovated hotel has a strong connection to the local people and culture, and promises to be every guest’s “home away from home”.

”We are proud to extend our long-term partnership with SOK Corporation and add another stunning hotel to our portfolio of award-winning in the Nordic region. With Radisson Blu Aleksanteri, we look forward to continue delighting our guests with our legendary Yes I Can! service and the best of upper-upscale hotel experience in the Nordics”, said Tom Flanagan, Area Vice President for The Rezidor Hotel Group in the Nordics.

Radisson Blu Aleksanteri Hotel, Helsinki is a conversion of the existing Solo Hotel Aleksanteri, which has gone through a thorough upgrade in the brand and guest experience standards. All 151 rooms and suites offer a high-quality, intimate, boutique hotel-experience in the bustling city center of Helsinki.

“The new Radisson Blu Aleksanteri Hotel, Helsinki is a perfect complement to our family of eight unique Radisson Blu Hotels in Finland. Each of our hotels create an individual experience of the strengths of the global Radisson Blu brand,” said Tomi Peitsalo, the Vice President of SOK International Hotel Business and Radisson Blu Regional Director, Finland.

Personal guest experience Individual service has always been the backbone of the hotel and it has now been even further enriched to meet the global trends and customers’ expectations. To ensure first-class guest experience, the renewal is based on a customer survey that revealed that both business and leisure travelers are looking for genuine and warm-hearted experiences while staying at a hotel.

“The identity of the Radisson Blu Aleksanteri Hotel, Helsinki is based on an authentic and personal touch which has become a major trend in the travel business. Here international guests will be able to catch a glimpse of the Finnish dream home – with features and atmosphere we all dream of”, commented Klaus Ek, General Manager of the Radisson Blu Aleksanteri Hotel, Helsinki.

The entire hotel, from guest rooms to the restaurant echoes the authentic atmosphere of a dream and warm home. At ground level, the hotel opens up to a unified area featuring Aleksanteri Lounge, where the hotel guests and restaurant guests can relax, dine, work, meet friends or enjoy a quiet moment or two, just like at home.

The design and usability features are created to delight everyone. The Blu Dreams sleeping experience focuses on comprehensive sleeping comfort and individual needs. One of its elements is the Magic Bed, with an intelligent mattress, which molds individually to the person, paired with a range of pillows and duvets to choose from.

The Aleksanteri Hotel’s breakfast features the signature Radisson Blu’s Super Breakfast concept, which recently celebrated World Water Day, by demonstrating the benefits of a well-thought over dining experience that nourishes all senses and conserves water, world’s most precious natural resource. The Super Breakfast is based on high-quality products, local specialties and a visually stunning presentation.

The hotel operations of Radisson Blu Aleksanteri Hotel, Helsinki will be run by Sokotel Oy, which is SOK’s subsidiary in the travel and hospitality business.

For more information, please contact:

Tomi Peitsalo, Business Vice President of SOK International Hotel Business and Radisson Blu Regional Director, Finland, Sokotel Oy, tel. +358 50 609 31 Klaus Ek, General Manager, Radisson Blu Aleksanteri Hotel, tel. +358 50 3883366 Alexandra Lindvik, Area Director PR and Communications Nordics, The Rezidor Hotel Group, tel. +46 737 406 757

About Radisson Blu® Radisson Blu® is one of the world’s leading hotel brands with nearly 300 hotels in operation in 69 countries and territories. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.

Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.

Radisson Blu Hotels in Finland: Radisson Blu Plaza Hotel – The stage for your story Radisson Blu Royal Hotel – In the heart of the action Radisson Blu Seaside Hotel – Helsinki state of mind Radisson Blu Hotel – The Log out Zone Radisson Blu Marina Palace Hotel – License to thrill Radisson Blu Hotel – The house of opportunities Radisson Blu Aleksanteri Hotel, Helsinki – A gem in the hearth of life (from 23 March 2016) Radisson Blu Grand Hotel Tammer – The scene for grand stories (from 31 March 2016)

The business of the hotels is on the responsibility of Sokotel Oy in the Helsinki region, and Oulu, and Turun Osuuskauppa in Turku. All hotels in Finland are Green Key certificated. Sokotel Oy is SOK’s subsidiary in the travel and hospitality business, operating seven Radisson Blu Hotels and sixteen Sokos Hotels in Finland. Sokotel Oy has operations in the Greater Helsinki region, Tampere, Oulu and . Radisson Blu Marina Palace Hotel in Turku is operated by Turun Osuuskauppa.