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Franchise Feedback on Dealer Disposition

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Franchise Feedback on Dealer Disposition THE VEHICLE DEALER’S NEWS SOURCE VOLUME 5 ISSUE 6 JANUARY 2019 Franchise feedback on dealer disposition Consumers pump the brakes on new car sales azda and Toyota are Austra- says the feedback lian dealers’ top two favourite from the associa- ew car buyers were saving their Mmanufacturer partners in 2018, tion’s members – both pennies heading into Christ- with Kia and Volvo rated among the positive and negative Nmas 2018, with the market best brands to represent. – speaks volumes. down nearly 15% in December. With 108 franchises, Mazda Australia “Excellence in The Australian consumer only has been voted by the nation’s dealer dealer relationships bought a reported 1,153,111 cars principals as the most satisfactory David Blackhall, walks hand-in-hand in 2018, compared to the record AADA brand in overall performance, averag- with market leader- 1,189,116 reported sold in 2017 – a ing 8.7 out of 10. ship,” he explains. 3% decline of 36,005 units. According to the 2018 Dealer Sat- “Based on our discussions with our While Toyota held its top-brand isfaction Survey, Chrysler Jeep Dodge, members, AADA is not surprised by the title for the 16th year straight and the Holden, Fiat Alfa Romeo, Peugeot, survey results,” Blackhall says. Hilux keeps its top-model title ahead Nissan, Jaguar, Hyundai, Land Rover Blackhall says carmakers which of Ford’s Ranger and the Corolla, and Infiniti were voted below the total treat their dealers as business partner the month fell 15,292 reported sales average of 6.4 out of 10 in overall per- assets will reap the rewards. short of the 102,820 sold in Decem- formance satisfaction. “Strong global brands, well man- ber 2017. The survey includes 24 participat- aged, rarely need to adopt the desper- Dealers may have had the same ing brands represented by 1603 dealer ate tactics we see elsewhere,” he says. number of December trading days, principals who voted in a four-week “Dealers will always rate profitable, but their efforts reported an average period in August 2018. consistently managed franchises with 637 less vehicles sold per day across Australian Automotive Dealer Asso- transparent, fair policies highly.” the country. ciation chief executive David Blackhall Continued on page 4 Declines were recorded against December 2017 in the ever-popular INSIDE SUV category, which lost 2848 reported sales, the light commer- North East Link puts automotive businesses in limbo P5 Are council’s hindering road safety? P7 cial segment which off-loaded 2772 Road to utopia: building roads in the modern world P9 reported sales, but it was passen- Carsales: Driving inquiries through social media P12 7 12 Continued on page 14 Learn EasyCars integration with more Facebook Marketplace FOUNDATION SPONSORS AutoTalk acknowledges the support of our foundation sponsors: Automotive software solutions Driving your business All the Auto Industry HOT NEWS every day as it happens on www.autotalk.com.au Subscribe online for FREE twice weekly updates direct to your email. www.autotalk.com.au 2 | AUTOTALK.COM.AU | JANUARY 2019 NEWSTALK Dutton Group takes on Targa armac rally business Targa Aus- rally fits the business perfectly and will corner of Tasmania next month, Febru- tralia is now in the hands of the blossom under the passionate new ary 16-17. Tluxury and supercar dealership arrangement. The 2018 Targa championship was operation Dutton Group. won by Paul Stokell and Malcolm Read The change of ownership for the with their 2014 Lotus Exige on 251 in CAMS Australia Targa Championship the Modern Outright class, while in the has been announced in an ongoing Classic Outright category, Michael and capacity effective immediately until Daniel Bray won on 240 points in their 2024, with neither party publicly dis- 1975 Holden Torana. closing the cost of the sale. Mick Downey and Jarrod Van Den New Targa chief executive and direc- Akker with the 1979 Holden VB Com- Targa Australia Director, Dutton Group CFO, tor Mark Perry says the deal, which Mark Perry Matt Hanson modore won the Classic GT category adds Targa to the Dutton Group of on 244 points, Peter Gluskie and Companies, will see one of the world’s “Welcoming the Targa events into the Samantha Winter with their 1985 BMW favourite tarmac rally events like Targa Dutton Group and introducing these E30 won the Classic title on 248 points, Tasmania, and its three other event iconic events to our large car enthusiast Liam and Larry Howarth won Early stages on the calendar, in safe hands. customer base is exciting,” Hanson says. Modern with their 1995 GT-R V-Spec “Growth and stability of Targa has “With its strong competitor and Nissan Skyline and a bag of 219 points. always been the number one priority,” touring customer base, Targa is a per- Entries are still open for Targra North Perry says. fect fit for us, and we have sponsored West, Targa Tasmania (April 29-May 4), “We would only sell Targa to the right the events for many years now, so this the second running of Targa Great Bar- buyer, a buyer that could continue ex- was a natural next step.” rier Reef (August 30-September 1), and panding Targa, a buyer that understood The 2019 Targa championship kicks Targa High Country entries begin soon its history and a buyer who ultimately off with Targa North West in the top with dates to be confirmed. had a vision for Targa to be around for many years to come,” he says. “For Les Smith, (Targa Australia direc- tor) and myself, we have said many times that we saw ourselves as the custodians of the Targa business and we would rebuild the events, after some lean times at the height of the GFC, and we have achieved this through expanding our customer base and event offering. “We are looking forward to working for Dutton and delivering some excit- ing events,” he adds. Dutton Group chief financial officer Matt Hanson says the iconic tarmac- AUTOTALK.COM.AU | NOVEMBER 2018 | 3 NEWSTALK Chrysler Jeep dealers are among the least satisfied. Image: Google Maps AutoTalk Magazine and autotalk.com.au are published by Auto Media Group PO BOX 286 Batman VIC 3058 Phone: 1800 125 620 ABN: 37 51360 734 EDITOR Scott (Muzza) Murray [email protected] +61 426 365 774 Franchise feedback on ONLINE EDITOR Geoff Dobson [email protected] dealer disposition +64 21 881 823 Continued from page 1 Those 15 Lexus service departments GROUP EDITOR When it comes to dealers’ overall were the wildcard in voting taking a gold Scott Morgan satisfaction with manufacturers’ prod- star 8.7 out of 10, keeping Mazda to a [email protected] uct strategy in 2018, behind first-placed close second on 8.6 and Toyota an hon- +61 212 402 402 Mazda, Toyota ranked second, Kia third est third on 8.5, for an overall level of (with 89 dealers), Volvo fourth (21), service supported by the manufacturer. MANAGING EDITOR Skoda fifth (25), Subaru sixth (58), LDV Fiat Alfa Romeo came in second last Richard Edwards seventh (42), RAM eighth (23), Honda on 5.3 ahead of last-placed Chrysler [email protected] ninth (79) and Hyundai 10th (122). Jeep Dodge on 4.4 out of 10 for service +64 21 556 655 The least satisfied brands’ dealers, in department support. ascending order, were from Nissan (with A Fiat Chrysler Automobiles Australia PUBLISHER 109 franchisees), Holden (182), Chrysler spokesperson tells The New Daily the Vern Whitehead (66), Fiat Alfa Romeo (30), Jaguar (20), brand is working to improve its dealer [email protected] Peugeot (22), Land Rover (21), Renault relationship. +64 21 831 153 (39), and Lexus (15) – all below the aver- “The dealer survey is a way for us to age score of 6.7 out of 10. receive open feedback from our dealer BUSINESS MANAGER partners,” the company says. Dale Stevenson “We use the feedback as a way for [email protected] continuous improvement and have +64 21 446 214 already had multiple meetings with our dealers and national dealer council to GENERAL MANAGER discuss process changes,” the company Deborah Baxter Holden dealers weren’t wooed with 2018 explains, with fixes coming in 2019 and [email protected] marketing. Image: YouTube/GM Holden. some already in motion. +64 27 530 5016 Strategic consultancy firm the Raven Auto Media Group Limited makes Group’s Matthew Weisner, the former every endeavour to ensure Satisfaction for Holden’s overall managing director of Jaguar Land Rover information contained in this publication is accurate, however marketing activities sees dealers voting Australia, says dealer principals “will use we are not liable for any losses the brand to equal last with Peugeot, their best and most profitable brands as or issues resulting from its use. earning a 4.6 score out of 10 from the line in the sand and judge their other franchisees. brands accordingly”. Mazda retains first place, Toyota holds on to second, and Kia keeps third, how- autotalk.com.au ever, Volkswagen comes in fourth with a 7.3 out of 10 courtesy of its 75 dealer autotalk.co.nz franchises, and interloper RAM records transporttalk.com.au an equal fifth with LDV on 7.2 out of 10. transporttalk.co.nz Holden’s overall sales activities also earned it a last-place 4.3 out of 10 in evtalk.com.au Lexus service exemplary among dealers. evtalk.co.nz dealer feedback, again in familiar com- Image: Google Maps. pany as the marketing category. 4 | AUTOTALK.COM.AU | JANUARY 2019 NEWSTALK Interchange link puts livelihoods in limbo t’s debatable whether Victoria’s from schools, homes and make the life what is known as “Corridor A” fore- Labor government actually won of Austin Hospital paramedics much shadows squashing into the industrial Ithe 2018 election based on its “big easier during peak hour.
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