DARTFORD LOCAL PLAN
Longfield, New Barn and Southfleet
Area Profile
This profile covers the ward of Longfield and New Barn, and Southfleet.
June 2018 CONTENTS
Population Page
Current Population and Average Age 2
Population Density 2
Mosaic Profile 4
Deprivation 5
Economy
Current Employment and Economic Activity 7
Occupation 7
Methods of travel to work 8
Housing
Type 9
Tenure 9
Occupancy 10
Amenities 10
Character 11
Settlements and Infrastructure
Longfield 13
New Barn 14
Southfleet 15
Summary 16
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 1
POPULATION
Total Current Population: 6,670 (3,180 males and 3,490 females)
Longfield, New Barn and Southfleet Total Population 2011-16 7000 6800 - 6600 - 6400 6200 ------6000 ------5800
Total Population 5600 5400 5200 5000 2011 2012 2013 2014 2015 2016
Population by gender and age in Longfield, New Barn and Southfleet (2016)
90+ 85-89 80-84 75-79 70-74 65-69 60-64 55-59 50-54 45-49 I DBC Average 40-44 I I
Age group Female 35-39 I I 30-34 II II Male 25-29 I I 20-24 I I 15-19 L I 10-14 I I 5-9 I I 0-4 r I 6% 4% 2% 0% 2% 4% 6% % of total population
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 2
Average Age
Average Age 2016 - Longfield, New Barn and Southfleet, Dartford 60.0
50.0
40.0
30.0 All Persons Males 20.0 Females Average age in years
10.0
0.0 Longfield, New Barn and Dartford KCC Southfleet
Population Density
Dartford Population Density 70 60 50 40 30
20 10 0 Number of People Per Hectare
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 3
Mosaic Profile
Experian created Mosaic as a way of consumer classification to understand demographics, lifestyle and behaviours of populations. The graph below presents the category profile for this area. This indicates that Prestige Positions, followed by Senior Security and Rural Reality being the largest classifications found in Longfield, New Barn and Southfleet.
Mosaic Profile for Longfield, New Barn and Southfleet, Dartford, 2014 Group A Group B Group C Group D Group E Group F Group G Group H Group I Group J Group K Group L Group M Group N Group O 0% 10% 20% 30% 40% 50% 60% Source: 2014 Experian Ltd.
- Country Living - Well off owners in rural locations enjoying the benefits of Country life • - Prestige Positions - Established families in large detached homes Living upmarket lifestyles • - City Prosperity - High status city dwellers living in central locations and persuing careers with high rewards • - Domestic Success - Thriving families who are busy bringing up children and following careers • - Suburban Stability - Mature suburban owners living in settled lives in mid-range housing • - Senior Security - Elderly people with assets who are enjoying a comfortable retirement • - Rural Reality - Householders living in inexpensive homes in village communities • - Aspiring Homemakers - Younger households settling down in housing priced within their means • - Urban Cohesion - Residents of settled urban communities with a strong sense of identity • - Rental Hubs - Educated young people privately renting in urban neighbourhoods • - Modest Traditions - Mature homeowners of value homes enjoying stable lifestyles • - Transient Renters - Single people privately renting low cost homes for the short term • - Family Basics - Families with limited resources who have to budget to make ends meet • - Vintage Value – Elderly people reliant on support to meet financial or practical needs • - Municipal Challenge – Urban renters of social housing facing an array of challenges
• Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 4
Deprivation
ONS produce data on ‘deprivation’ to a localised scale in terms of the most and least deprived areas. The infographic below indicates that Longfield, New Barn and Southfleet are all within the 40% least deprived nationally. With Longfield Hill area being the least deprived.
- -
Cl Factor-by-factor: within top 20% most deprived in England?
ONS also produce data on individual elements of deprivation, these include: Employment, Health & Disability, Education, Barriers to Housing and Services, Crime, Living Environment, Income Deprivation Affecting Children and Income Deprivation Affecting Elderly. The majority of the factors are not within the top 20% of most deprived. However, the ward (excluding Longfield area) does fall into the top 20% most deprived for one factor (Crime).
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 5
Health and Disability
Population with limiting long term illness, 2011 - Longfield, New Barn and Southfleet, Dartford
90.0% 80.0% 70.0% 60.0% 50.0% KCC Area 40.0% Dartford 30.0%
20.0% Longfield, New Barn and Southfleet 10.0% 0.0% Day-to-day activities Day-to-day activities Day-to-day activities limited a lot limited a little not limited
Presented by: Research & Evaluation, Kent County Council Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright , Table: QS303 & QS302
Life Expectancy
Longfield, New Dartford KCC Area Barn and Southfleet Male 78 78.8 79.9 Female 80 82.4 83.4 Source: Office for National Statistics
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 6
ECONOMY
Employees (all employee jobs)
Longfield, New Barn and Southfleet makes up 4% of the employee jobs in Dartford Borough.
2016 Longfield, New Barn Dartford KCC Area and Southfleet No. % of total No. % of total No. % of total Total 100.0% 63,000 100% 100% 2,800 608,500 Full time 63.6% 40,500 64.3% 65.6% 1,800 399,000 Part time 34.5% 22,000 34.9% 34.4% 1,000 209,500 Source: BRES
Economic activity
Economically active, 2011 Economically inactive, 2011 Longfield, New Barn and Southfleet, Dartford Longfield, New Barn and Southfleet, Dartford Retired
Part-time
Student Full-time
Self-Employed Looking after home/ family
Full-time Student Permanently sick/disabled Unemployed
Other
Source: 2011 Census, ONS
Unemployment
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 7
Annual average unemployment, 2016 - Longfield, New Barn and Southfleet, Dartford 5.0%
4.0%
3.0% Longfield, New Barn and Southfleet 2.0% Dartford 1.0% KCC Area 0.0% 2010 2011 2012 2013 2014 2015 2016
Source: Claimant Count Presented by: Research & Evaluation, Kent County Council
Employment by occupation
Employment by occupation (aged 16-74), 2011 Longfield, New Barn and Southfleet, Dartford
Elementary Occupations
Process; Plant and Machine Operatives
Sales and Customer Service Occupations KCC Area
Personal Service Occupations Dartford
Skilled Trades Occupations Longfield, New Barn and Southfleet
Administrative and Secretarial Occupations
Associate Professional and Technical Occupations
Professional Occupations
Managers and Senior Officials
0.0% 5.0% 10.0% 15.0% 20.0%
Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright, Table: QS606 Presented by: Research & Evaluation, Kent County Council
Method of travel to work
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 8
Method of travel to work, 2011 Longfield, New Barn and Southfleet, Dartford 70.0% 60.0% Longfield, 50.0% New Barn and Southfleet 40.0%
30.0% Dartford
20.0%
10.0% KCC Area 0.0%
Source: 2011 Census Presented by: Research & Evaluation, Kent County Council HOUSING
Housing Types
As of the 2011 Census there were 2,567 total household spaces in Longfield, New Barn and Southfleet.
Housing Types, 2011 Longfield, New Barn and Southfleet , Dartford 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Detached houses or bungalows
Semi-detached houses or bungalows
Terraced houses or bungalows
Flats, maisonettes or apartments
Longfield, New Barn and Caravans or other temporary structures Southfleet Dartford
Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright , Table: KS401 KCC Area Presented by: Research & Evaluation, Kent County Council
Housing Tenure Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 9
Tenure, 2011 Longfield, New Barn and Southfleet , Dartford 120.0%
100.0%
80.0%
60.0% Rented households 40.0% Owner occupied households 20.0%
0.0% Longfield, New Barn and Dartford KCC Area Southfleet Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright , Table: QS405 Presented by: Research & Evaluation, Kent County Council
Household size & occupancy rating
2011 Longfield et al Dartford KCC Area No. % of No. % of No. % of total total total Average household size 2.4 2.4 2.4
Average number of rooms per 6.3 5.1 5.5 household Average number of bedrooms per 3.2 2.6 2.8 household Occupancy rating (rooms) of -1 or 53 2.1% 3,665 8.9% 41,920 6.6% less1 Occupancy rating (bedrooms) of -1 36 1.4% 1,974 4.8% 21,926 3.5% or less1 Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright, Table: KS403
Housing Amenities
2011 Longfield et al Dartford KCC Area No. % of No. % of No. % of total total total Total household spaces with 2,521 40,081 634,800 residents Does not have central heating 29 1.1% 1,010 2.4% 14,759 2.3%
1 An occupancy rating of -1 indicates that a household has one fewer room/bedrooms than required.
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 10
Does have central heating 2,492 97.1% 39,071 94.7% 590,879 93.1% Source: 2011 Census, The Office for National Statistics (ONS), © Crown Copyright , Table: KS403
Housing Completions
There is an average of 22 homes per year completed in this ward over the last 12 years. There are 12 homes with planning permission, as of 1st April 2018.
Housing Completions in Longfield, New Barn and Southfleet 80 60 40 20
Completions Completions 0 -20
CHARACTER & SERVICES – Existing Local Plan designated areas
Green Belt Outside of settlements, the area is designated green belt. PLGS [small urban greenspace with Green Belt level protection] There are two PLGS's: Longfield Hill, Triangle and Hook Green Road in Southfleet.
[other designated BOS 2% of this ward is designated as Borough Open Space, amounting to 25 hecatares of Borough Open Space] land.
Conservation Area Southfleet is partly under a Conservation Area designation. Area of Special Character [other areas of possible There are four Areas of Special Character: Southfleet, Betsham, Westwood and built environment sensitity] New Barn.
Identified Employment Areas There are two Identified Employment Areas: Westwood and Pinden End.
District Centre Longfield High Street is a District Centre which servies the local area. Neighbourhood Centre [designated small shopping pardes] There is not a Neighbourhood Centre within this area.
The pie chart below shows the distribution of uses within Longfield District Centre.
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 11
Longfield District Centre 2017
2% A1 - Retail Conv goods 6% 10% A1 - Retail Comparison – non groceries 4% A1 - Retail Service 12% 16% A2 - Financial and Professional Services A3 - Cafés and Restaurants 2% A4 - Drinking Establishments 8% A5 - Takeawys
12% 28% Vacant Other D1
LONGFIELD, NEW BARN AND SOUTHFLEET WARD DEVELOPMENT POLICIES MAP
The full version of the policies map and the key can be found here.
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 12
SETTLEMENTS AND INFRASTRUCTURE
LONGFIELD
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Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 13
Facilities Buses
Post Office Fastrack Daytime - Week Public House days
Village Hall Evening - Weekdays
Supermarket / Convenience Store(s) Sundays
Any every 45 mins to Dartford Town School(s) Centre and Bluewater
Any every 45 mins to Darent Valley GP Hospital Church / Place of Worship
Public Library
NEW BARN
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 14
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Facilities Buses
Post Office Fastrack Public House Daytime - Weekdays Village Hall Evening - Weekdays Supermarket / Convenience Store(s) Sundays Any every 60 mins to Dartford Town School(s) IZI Centre and Bluewater Any every 60 mins to Darent Valley GP Hospital Church / Place of Worship Public Library
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 15
SOUTHFLEET
Facilities Buses
Post Office Fastrack 0 Public House Daytime - Weekdays Village Hall 121 Evening - Weekdays Supermarket / Convenience Store(s) Sundays Any every 60 mins to Dartford Town School(s) Centre and Bluewater Any every 60 mins to Darent Valley GP Hospital 0 Church / Place of Worship
Public Library Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 16
SUMMARY
• Longfield, New Barn and Southfleet has a population that is older than the Dartford average, with the 50% aged over 50. Overall population has increased by 87per annum (2011-16). • The ward’s primary ‘type’ of household according to Mosaic research, that has been categorised based on data on expenditure and other personally indicative decisions, are “Prestige Positions” (established families in large detached homes living “upmarket” lifestyles) and “Senior Security” (elderly people with assets with a comfortable retirement), making up nearly 70% of the population in 2015. • Generally prosperous area with higher than average proportions of professional and managerial employees. • Accounts for 4% of the employee jobs in Dartford Borough. Unemployment is very low at only 0.5%. • Good quality/ large housing can be found in this area, with 53% of dwellings in Longfield, New Barn and Southfleet being detached houses or bungalows. 85% of dwellings are owner occupied. • There has been an average of 23 homes per year completed in this ward over the last 11 years. • Life expectancy is slightly lower than average for the Borough. Parts of Longfield, New Barn and Southfleet are also in the top 20% most deprived with regards to crime. • Longfield has a railway station and reasonably good bus links for a rural area. • Longfield provides a good range of shops and services. Shops are mostly in A1 (goods retailing etc) uses including a Waitrose. • Southfleet and New Barn have rural bus services. • Southfleet and New Barn have village facilities. • Southfleet features Conversation Areas, and the village centre benefits from key community assets such as a school and pub.
Dartford Local Plan Longfield, New Barn and Southfleet Dartford Area Profile 17