America’s Best-Selling History Magazine

America’s TINTYPE SELLS FOR $2.3M AMERICA’S 'S SUDDEN DEATH Best-Selling BEST-SELLING Western History WESTERN Magazine HISTORY BEASTLY TALES OF BISON AND MEN MAGAZINE

THE THE AMERICAN FRONTIER The man behind ’s For dirty work, lasting legend mules rule Why Texas Wells Fargo’s had so many ‘The first shotgun runs scalp for Custer!’ Taming El Paso, Five Texas Ranger style haunted hotels

More than a showman Buffalo Catastrophe Bill Cody Little Wolf and Dull Knife Hardy hunter, gifted guide, suffer the wrath of bluecoats super scout and knock-down killer AND By Paul A. Hutton FEBRUARY 2009 Chiefs Little Wolf and COE 2011 OCTOBER Dull Knife survived the November 1876 attack on their village that killed up to 100 of their tribe.

HistoryNet.com HistoryNet.com 2012 MEDIA KIT America’s Best-Selling Western History Magazine

From the Editor

Dear Advertiser, We at Wild West love the wild and woolly stuff—the shootouts, the saloon brawls, the cattle stam- pedes, the range wars, the cavalry-Indian fights, the gunfighters and lawmen, the mountain men and the grizzly bears. And naturally every issue of the magazine is loaded with action and danger. But we also celebrate the everyday men and women pioneers who carved out homesteads on the frontier, the struggles of and other American Indians to maintain their home- lands and traditional ways, the explorers, the settlers, the entrepreneurs, the newspapermen and news- paperwomen, the grandeur of Wyoming’s Yellowstone and California’s Yosemite, Western artists and writers, the boomtowns and the ghost towns, the horses and the mules. In short, our magazine chronicles all aspects of the American frontier west of the Mississippi, mostly between the time Lewis and Clark boldly set out to the Pacific Ocean in 1803 until New Mexico and Arizona territories became states in 1912, but sometimes going back to earlier times (the began confronting the Spanish in the Southwest as early as Coronado’s expedition of 1540) to more recent times (the famous lawman Wyatt Earp didn’t die until 1929 in , when his pall-bearers included Western silent film stars Tom Mix and William S. Hart). Recently at Wild West we have covered the 150th anniversary of the , the 175th anniversary of the Alamo and the 134th anniversary of the Battle of the Little Bighorn and spent quality time with the likes of Griz- zly Adams, Tiburcio Vásquez, , , , Rain in the Bodie, California Ghost Town Face, Frederick Benteen, , and Jack Slade. We cover the goings-on in such famous Old West hotspots as , Dodge City, Kansas, , Colorado, Tombstone, , and Deadwood, , but we don’t neglect such largely overlooked places as Tascosa, Texas (once more deadly than the aforementioned cities) Stoneville, (scene of a Valentine’s Day shootout) and Gallatin, Mo. (where once robbed a bank and where a young lawyer in turn helped a farmer sue the famous outlaw). Anyone who loves Western frontier history turns first to Wild West Magazine and more often than not reads it cover to cover, including the advertisements.

Gregory Lalire Editor, Wild West

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Wild West Readers Are Avid Travelers!

What are Wild West’s 200,000 readers doing when Percentage of Wild West readers who they’re not reading about historic events and loca- tions? plan to travel in the next 12 months** VISITING THEM! Historical Sites...... 60% Museums...... 50% Our readers are more than twice as likely as the National Parks...... 53% general population to travel for special events, Reunions/meetings/seminars...... 30% and more than eight times as likely to visit national Special events/reenactments...... 39% parks. But that’s not all… Trade shows...... 13% • Two out of three plan to visit historical sites within the next year Not only do they travel, they look through our publi- • 100,000 of them will visit museums cations for advice on where to go. • 78,000 of them will travel to special events and reenactments Planned /taken a trip to historical And last year 84,000 of them were influenced by sites in the past 12 months as a result ads in our magazines to visit specific historic sites of seeing ads/articles in Wild West** and events. 84,000 visitors...... 42% Plus each one of our opinion leaders has the pow- er to influence others to do the same.

Yosemite National Park, California

WEIDER HISTORY GROUP LIVE THE Source: June 2010 Reader Survey, Steven Flans & Assoc. HISTORY

Rev. 11 02/13/2012 America’s Best-Selling Western History Magazine

Reader Demographics

GENDER HOUSEHOLD INCOME

Male...... 87% $150K+ Female...... 13% 9%

AGE <$50K 35-44 $50-$75K 33% 7% 18%

$100-150K 20% $75-$100K 45-54 20% 26% 65+ 28%

55-64 MEDIAN HHI...... $70,900 37% EDUCATION

Some college...... 33% College graduate...... 50% MEDIAN AGE...... 48.3. MARITAL STATUS READING TIME Never married...... 7% 30 min. or less 1% Married/living with partner...... 80% Legally separated/widowed/divorced...... 13% 1/2-1 hr. 3+ hrs.. 17% 18%

2-3 hrs.. 28% 1-2 hrs.. 36%

MEDIAN READ TIME....1 HOUR, 35 MINUTES WEIDER HISTORY GROUP LIVE THE Source: June 2010 subscriber survey, Steven Flans & Associates HISTORY

Rev. 11 02/13/2012 America’s Best-Selling Western History Magazine

497,000 Paid Circulation Across 11 Titles

75% SUBSCRIPTION • Loyal subscribers. WHG pubs have a 70%+ renewal rate— one of the highest in the industry! • 83% of subscriptions are sold directly by us (instead of agents). This “direct to publisher” sub yields the highest quality subscriber. • We’re committed to circulation growth. While others are cutting, we are investing in subscription growth through quality sources like direct mail. 25% NEWSSTAND • WHG boasts an impressive 40% sell-through rate on newsstands, significantly higher than the average title. • We've successfully raised newsstand cover prices while maintaining steady newsstand sales. • Weider History Group publications “own” the history category at Barnes and Noble: —Eight of the WHG publications are ranked in the top 20 producers! —Four WHG titles are in the top 10—including Military History Quarterly in the #1 spot!

MAGAZINE RANKING History Category

TITLE RANKED BY POS REVENUE (AS OF DECEMBER 2011) Military History Quarterly 1 World War II 4 History Specials 5 Military History 7 Civil War Times 12 Armchair General 14 Wild West 15 America's Civil War 18

Vietnam 23 WEIDER HISTORY GROUP LIVE THE American History 30 HISTORY

Rev. 11 02/13/2012 America’s Best-Selling Western History Magazine

Wild West Regularly Features Travel and Tourism Editorial

GOWEST! Canyon de Chelly National Monument,Arizona

GHOSTTOWNS

Schellbourne, Nevada By Les Kruger

• In 1859 the Pony Express built a station in the sagebrush. An on Schell Creek in central area rancher rounding (present-day Nevada). In June 1860, up his own stray cattle after raiding Paiute Indians killed the found the dead men. stationmaster and two attendants, the Searchers soon located Armyestablished a post (later named the bloodthirsty rustlers In 1904 photographer Edward S. Curtis slipped Fort Schellbourne for its founding com- and returned them to below the rim of Canyon de Chelly in northeastern mander, Major A.J. Schell). Soldiers the station, where they Arizona to record life in the Nation. He abandoned the fort in 1862 as the Paiute confessed. Vigilantes danger subsided. threw the necktie party described a “garden spot” lush with “diminutive • Elijah Nichols “Uncle Nick” Wilson is for the outlaws a week farms and splendid peach orchards.” Farming credited as the first rider out of the Schell later, on June 15, 1865. in this fertile drainage basin dates back four Creek Station for the fledgling Pony Ex- • The Overland stopped millennia to the Anasazi.The brought the press. He claimed to have survived sev- running in 1869, but the eral skirmishes with Indians and once fort earned a reprieve peaches,while the added apricots,plums took an arrow to his head, though he when prospector James and apples. Curtis was fascinated by the semi- escaped serious injury and arrived at McMahon discovered nomadic Navajos,who migrate between the basin

Deep Creek, the terminus of the Schell silver here in early 1871. NORTHEASTERN NEVADA MUSEUM, ELKO, NEV. and mountaintops to raise crops and tend sheep. Creek run, with his mochila of mail intact. The assay results were This circa-1860s brick building was likely Schellbourne’s (The mochila, leather saddlebags, hung sufficiently rich to merit original Overland Stage station stop. It was razed in 1999. His best-known image (inset) captures a group over the flanks of one’shorse, suspended growth of the “town,” of seven on the hoof, family dog in tow.Today by the saddle horn, which protruded now called Schellbourne. By 1872, in to it as“a ranch and post office.”The Navajo guides lead hiking, driving and horseback through a hole in the strap.) addition to the original stage station post office finally shut its doors in 1925, tours of their ancestral lands, which encompass •When the Pony Express folded in Octo- and accompanying corrals, the com- when the population dipped below 20. ber 1861, the Overland Stage comman- munity boasted four or five saloons, • Time and weather took their toll. By the national monument [www.nps.gov/cach]. deeredthestation, using it as a regular two law offices, a Wells Fargo office, 1999 the old Pony Express station—once stop until 1869. Ironically, the station two boarding houses, scattered line packed with wayfarers on the Overland PHOTOGRAPHBYLARRYGERBRANDT;INSET:LIBRARYOFCONGRESS sat on the route of the national tele- cabins, a livery stable, two eateries and Stage and protected by the soldiers of graph line that helped bring about the a mercantile store. Fort Schellbourne—had deteriorated be- eventual demise of the mail service. • At its peak, the mining camp’s popu- yond repair and was razed. Residents • In 1865 the local vigilance committee lation approached 400. The Schell Creek have since torn down other buildings, lynched two horse thieves at Schell Creek Prospect rolled out its first edition in including the Wells Fargo office, out of Station. The rustlers had bludgeoned July 1872 but only lasted seven months concern for safety. The few remaining three men with axes and then tried to —its brief lifespan reflecting the fly- town ruins are on private property. obscure the murders by mutilating the by-night fortunes of the town. Soon, dis- • To mark the 150th anniversary of the victims’ faces and hiding their bodies covery of a more viable silver deposit in Pony Express, Schellbourne, now cen- Cherry Creek, five miles across tered on the Schellbourne Station Motel SteptoeValley,prompted a mass & RV Park on US 93, welcomed mounted exodus, as Schellbourne’s min- reenactors. The contemporary riders ers, stamp mill, equipment and used GPS signals to pinpoint the station, buildings all uprooted and relo- while teams of historians marshaled Clockwise from top left: A sign off Highway 93 beckons 21st-century travelers; cated at the new strike site. them along the old delivery route during the Schellbourne Station Bar sits three miles west of the original stage stop • Schellbourne wasn’t wholly daylight hours. (the owner claims the entire structure was relocated from old Schellbourne); abandoned. Some miners re- this caved-in ranch house, a half-mile north of the former downtown, is nearly mained to work on their claims, The author expresses his gratitude to June all that remains of Schellbourne; a view of the corral and stable behind the ranch although the town comprised Shaputis for her research on the 1865 house (Schell Creek flows through the property); the Pony Express ran through barely 50 residents. In 1916 The Schell Creek Station lynching. Recom- Schellbourne from April 1860 to October 1861. Paiutes killed the stationmaster Complete Official Road Guide mended for further reading: Romancing and two attendants here in June 1860, prompting the U.S. Army to establish a fort.

to the Lincoln Highway referred Nevada’s Past, by Shawn Hall. PHOTOS COURTESY OF LES KRUGER

66 WILDWEST DECEMBER 2010

COLLECTIONS

80 WILD WEST DECEMBER 2010 The Grand Museum of the Fur Trade Is Nebraska’s ‘Jewel on Bordeaux Creek’ Its trove of artifacts celebrates a hair-raising era By Linda Wommack

all it the earlyWildWest, a time of hair-raising and sometimes fur-flyingadventurewhenmen Each month we whet readers’ appe- were men and beavers were C beavers. By the beginning of the 18th century,French, Dutch and Eng- lish traders were pushing into the North tites with visits to intriguing and his- American interior in search of the beaver, whose fur was used to make hats and The museum is loaded with treats of coats. The United States joined the race the trade, including for beaver at century’s end but didn’t toric Western destinations, including (clockwise from top) get serious about it until 1806, after MUSEUM OF THE FUR TRADE a rifle manufactured andWilliam Clark had The Museum of the Fur Trade delivers the frontier goods, with more than 6,000 artifacts. by J&S Hawken completed their expedition to the Pacific of St. Louis; a circa- ghost towns, museums and scenic Ocean. From the Missouri River launch, Great Lakes, the Rockies and the South- Textiles were among the most prized 1800 fur trader’s trappers and traders played a major role west and as far east as Greenland. British, trade goods. From clothing to blankets, pipe; a medical kit in the eventual settlement of the West. French, Russian and Spanish traders get the museum boasts one of the world’s that belonged to David By the 1840s, silk hats were the rage, and their due, as do American traders, Indi- most comprehensive collection of textiles. wonders. Cowie of the Hudson’s beavers and beaver hats were all but for- ans and others. The oldest known trading blanket stands Bay Co.; a beaded pipe gotten. But the romance of the moun- The pelts might have gone toward rather out. Other notable items include a New bag that belonged to tain man era lives on at the Museum of frivolous items, but all that mattered to Mexican woven serape from 1830 and Big Bear, a leader of the Fur Trade, just east of Chadron in the the voyageurs and mountain men was beaded deerskin coats from 1820s Mani- the 1885 North-West northern Nebraska Panhandle. the money they could make by meeting toba, Canada. Silver became a fashionable Rebellion in Canada; Since 1955 the museum, founded by demand. For well over 100 years, no prop- trade item by 1750, and Indian wardrobes Shawnee Chief Charles E. Hanson Jr. near the heart er gentleman in Europe or the Eastern of the 19th century incorporated silver Tecumseh’s Northwest of the Western fur-trading region, has United States appeared in public with- armbands, wristbands, ear wheels, nose gun; a double-barreled showcased that industry, from its colo- out his beaver hat, and women during decorations and circular“moon”gorgets. Hellinghaus shotgun nial origins to its decline. It occupies the the same period adorned their clothing These are on exhibit, as is a 12-inch silver that belonged to site of James Bordeaux’soriginal trading with beaver fur. cross worn by Oglala Chief Young ; a wood post, established in 1837 for the Ameri- The museum collection includes more Man Afraid of His Horses. carving of a beaver; can Fur Co. A reconstructed trading post than 6,000 artifacts—such typical trap- Visitors will marvel at the gun collec- a Métis voyageur sits atop the original foundation, while pers’ items as axes, knives, guns and ca- tion, particularly the personal firearms coat from Red River, the museum complex houses the main noes, as well as the blankets, clothing of such notables as Young Man Afraid of Manitoba, Canada; exhibits. From its inception, Hanson held and beads that belonged to the Indians His Horses, Shawnee Chief Tecumseh, a knife used for to the advice given him: “The size of the who traded and rendezvoused with these mountain man Kit Carson and Canadian- carving or whittling; museum doesn’tmatter as much as qual- early frontiersmen. Virtually every type born trader John Kinzie. and a flintlock pistol ity. A small museum can be either a junk of item exchanged between American, The Museum of the Fur Trade is on U.S. that belonged to a pile or a jewel box. It’s up to your board European and Indian traders is on dis- Highway 20 three miles east of Chadron, Hudson’s Bay officer. to decide which it shall be.” To that end, play. Among the more unusual items an hour’sdrive northeast of the museum board has focused on re- are quill smoothers, gimlets for drilling State Park. The museum is open 8 a.m. search and educational outreach. holes and game boards.Visitors can also to 5 p.m. every day from May 1 through The Museum of the FurTrade covers far browse rare maps, contracts and docu- the end of October and otherwise by more than just local ground. Exhibits deal ments from the fur-trading companies, appointment. For more information visit with all things related to the fur trade in as well as U.S. government records that www.furtrade.org, call 308-432-3843 or the Pacific Northwest, Alaska, Canada, the document the Indians. e-mail [email protected]. MUSEUM OF THE FUR TRADE

68 WILDWEST DECEMBER 2010 WEIDER HISTORY GROUP LIVE THE HISTORY

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Editorial Calendar

DECEMBER 2011 Ad Close: 8/16/11 Materials: 8/23/11 On Sale: 10/11/11 Features Last Word on the Famous Wild Bunch Photo Here is the true story behind one of the Old West’s most famous photo- graphs—the so-called Fort Worth Five, depicting outlaws Butch Cassidy, the , Harvey Logan, Ben Kilpatrick and Will Carver. Fort Worth, Texas. Wounds from the Washita: The Major Elliott Affair Lieutenant Colonel George A. Custer’s victory over the in the Battle of the Washita (in what is today western Oklahoma) was marred by the deaths of Major Joel Elliott and 17 volunteers and the notion by some in the 7th Cavalry that Custer abandoned Elliott. Thomas Twiss and his Twist of Fate The Death of Gobo Fango Pioneers and Settlers: Sourdough Expedition to Alaska Indian Life: Lakota Heyoka Guns of the West: Whorehouse Guns About The Magazine Collections: The Old Homestead House Museum Cripple Creek, Colo. Wild West features shootists, scouts, soldiers, soiled Ghost Towns: Coloma, California doves, sodbusters, bronc busters, gunfighters, Go West!: Glacier National Park peacemakers, Rocky mountain men, Plains buffalo hunters, prairie entrepreneurs, unconventional Ad Close: 10/11/11 Materials: 10/18/11 On Sale: 12/6/11 women and many others who made their distinctive FEBRUARY 2012 mark on the West when it was truly Wild! Cover Story Frequency: 6x year 150th Anniversary of the Homestead Act Paid Circulation: 48,500 The most important legislature effecting the settlement of the West (the Total Audience: 196,000 US Single Copy: $5.99 Homestead National Monument is in Beatrice, Nebraska). Subscription: $39.95/yr. Features Demographics The 100th anniversary of Statehood for New Mexico and Arizona Gender Considers the ties between the two (Arizona was once part of New Mexico Male...... 87% Territory) and differences. Female...... 13% Battle of the Hot Spring Gamblers Education Major S. A. Doran’s gang ambushed Frank ‘Boss Gambler’ Flynn and two of Some college...... 86% College graduate...... 63% his brothers in February 1884, triggering a gunfight that had as many casual- ties as the Gunfight at the O.K. Corral Median age...... 57 Median household income...... $83,150 Ghost Town: Vulture and Vulture Mine, Arizona Median read time...... 1 hour, 57 minutes Western Enterprise: Warren store in Cheyenne, Wyoming Departments Collections: Four museums devoted to Laura Ingalls • Ghost Towns Wilder (“Little House on the Prairie” author) in Mansfield, • Guns of the West Missouri; Walnut Grove, Minnesota; DeSmet, South Da- • Collections kota; and Burr Oak, Iowa. • Go West WEIDER HISTORY GROUP • Art of the West Guns of the West: Guns of the Arizona Rangers LIVE THE • Westerners HISTORY

Source: June 2010 Reader Survey, Steven Flans & Associates. Editorial content subject to change. Rev. 11 02/13/2012 America’s Best-Selling Western History Magazine

Editorial Calendar

APRIL 2012 Ad Close: 12/13/11 Materials: 12/20/11 On Sale: 2/7/12 Cover Story Famous Lakota Chief ’s Early Years Features Lawman Bob Paul’s Manhunt in Sierra Madre Emma Masterson, wife of Bat The Grasshopper/Locust Plague of 1874 Through Nebraska, Kansas, etc. Clark B. Stocking He put his life on the line many times as a soldier, scout, sheriff’s deputy and shotgun messenger but still lived well into the 20th century and got a third chance with his first love. Indian Life: Red Cloud Agency Collections: Buffalo Soldiers National Museum in Houston Gunfighters & Lawmen: Civil War Guerrillas Who Became Western Outlaws (Missouri) Pioneers & Settlers: Dr. Keck, Woman Doctor in Owa Ghost Town: Coloma, California Western Enterprise: Healthy Waters To Heal Sickness Interview: Award-winning author Johnny Boggs

JUNE 2012 Ad Close: 2/7/12 Materials: 2/14/12 On Sale: 4/3/12 Cover Story Libby and George Custer Features The Indians at the Battle of the Little Bighorn Grizzly Bears in California Bloody Benders: The Kansas Family of Killers Matrimony Among the Plains Indians Gunfighters & Lawmen: U.S. Marshal Stillwell of Texas Western Enterprise: Otto Meyer Toll Road Indian Life: vs. Yellow Hand. Ghost Town: Mystic, N.D. Collections: Western Museum of Mining and Industry in Colorado Springs Pioneers & Settlers: Sergeant Daniel Kanipe survived the Little Bighorn and married the widow of a sergeant who died there.

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Editorial Calendar

AUGUST 2012 Ad Close: 4/10/12 Materials: 4/17/12 On Sale: 6/5/12 Cover Story The Most Famous Photo in the West: The Tintype of Billy Features Mountain Man and the Utah Expedition The story of Dull Knife Harry Love, Head of the California State Rangers Smallpox and the Western Indians Indian Life: The Other Magpie, The Woman Chief and Other female warriors Pioneers & Settlers: Hafford of Hafford’s Corneer Saloon in Tombstone Collections: maybe Desert Caballeros Western Museum in Wickenburg Ghost Town: Collidge, Mont.

OCTOBER 2012 Ad Close: 6/12/12 Materials: 6/19/12 On Sale: 8/7/12 Features Fatal Mix-up on Front Street (another look at Tombstones’ Gunfight at the O.K. Corral) Killin’ Jim Miller, One of the Deadliest Killers of the Old West Graves of Legendary Westerners (mostly pictures) Diamond Hoax in the West Keep Ranch Fight in Texas Ghost Town: Masonic, Calif.

DECEMBER 2012 Ad Close: 6/14/12 Materials: 6/21/12 On Sale: 10/9/12 Cover Story (by expert Ed Sweeney) Features U.S. Dragoons for Texans in 1843 7th Cavalrymen who fought Bronco Tom Verndon: Outlaw Story of Sheriff Glenn Reynolds Art of the West: C.M. Russell Museum in Great Falls

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Rev. 11 02/13/2012 AMERICAN HISTORY READERS ARE AVID TRAVELERS!

What are American History’s 212,000 readers do- Percentage of AMERICAN HISTORY ing when they’re not reading about historic events readers who plan to travel in the and locations? next 12 months** VISITING THEM! Our readers are more than twice as likely as the Historical Sites...... 65% general population to travel for special events, Museums...... 54% and more than eight times as likely to visit national National Parks...... 47% parks. But that’s not all… Reunions/meetings/seminars...... 30% Special events/reenactments...... 22% • Two out of three plan to visit historical sites Trade shows...... 7% within the next year • 114,480 of them will visit museums Not only do they travel, they look through our publi- • 46,640 of them will travel to special events and cation for advice on where to go. reenactments And last year over 50,000 of them were influenced Planned /taken a trip to historical sites in by ads in our magazines to visit specific historic the past 12 months as a result of seeing ads/ sites and events. articles in AMERICAN HISTORY** Plus each one of our opinion leaders has the pow- er to influence others to do the same. 50,880 visitors...... 24%

WEIDER HISTORY GROUP LIVE THE Source: June 2010 Reader Survey, Steven Flans & Assoc. HISTORY

Rev. 10 02/13/2012 READER DEMOGRAPHICS

GENDER HOUSEHOLD INCOME

Male...... 73% Female...... 27% $150K+ 15% $75-$100K AGE 18% <$50K 18-34 20% 5% 35-44 8% $50-$75K 25% 65+ $100-150K 23% 22%

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1-2 hrs. 40%

MEDIAN READ TIME....1 HOUR, 35 MINUTES WEIDER HISTORY GROUP LIVE THE Source: June 2010 subscriber survey, Steven Flans & Associates HISTORY

Rev. 10 02/13/2012 AMERICAN HISTORY REGULARLY FEATURES TRAVEL AND TOURISM EDITORIAL

The problem was youth. Today, distillers age their whiskey in oak barrels for years, so the precious liquid can slowly mellow, a process that flavors the whiskey with what connoisseurs like to call “subtle notes of caramel and vanilla.” But back in 1799, Washington aged his whiskey for a minute or two before selling it—a quicker, cheaper process that flavored his hooch with notes of kerosene and turpentine. “It was a pretty sharp taste,” Pogue said. He was being tactful. Actually, Washington’s whiskey, Washington’s like nearly all American whiskies of his day, was rotgut— Firewater crude firewater that burned the throat, wrung tears from A whiskey maker the eyes and produced a hangover that made a drinker at the restored feel like he’d been beaten by an angry mob. Mount Vernon But that didn’t hurt sales any. In 1798 Washington distillery pours unloaded 4,000 gallons of his white lightning at about 50 boiling water cents a gallon. In 1799, the last year of his life, he nearly into a mash tub. tripled production, selling 11,000 gallons. In 1799 George “Demand for this article (in these parts) is brisk,” Washington‘s Washington wrote to his nephew in 1799. whiskey sales This brisk demand had nothing to do with Washington’s topped $7,500, fame. His hooch was sold in 32-gallon barrels to merchants a record profit who retailed it to customers who probably didn’t know, for that era. or care, who made it. But the art of marketing has come a long way since then. Washington’s restored distillery Inspired by the is now heralded as the gateway to the American Whiskey Trail. I recently headed down that trail with a tour group past, Thomas

MOUNT VERNON LADIESʼ ASSOCIATION on what promised to be a grueling trip—seven distilleries in three days, with each distill ery determined to force us Jefferson created to sample its various products. But we were all willing to more than a classic risk serious liver damage for the chance to uncover the history of whiskey in America. American house “I’d like to welcome y’all to Wild Turkey,” Revolutionary Jimmy Russell said in his soft drawl as we entered a fabled bourbon distillery in Lawrenceburg, Ky. After 54 years at Wild Turkey, Russell, 74, looks like you’d expect a “master Whiskey had a staggering distiller” of bourbon to look: He’s gotONE a portly body, DAY a IN 1757, a Virginia tobacco courtly manner and a twinkle in his eye that seems effect on our history from the planter and surveyor named Peter get-go By Peter Carlson appropriate for a man whose job compels him to taste Spirits whiskey pretty much full time. Inside the distillery, something wasJefferson died, leaving thousands of hilly, cooking in giant vats that looked like oatmeal and smelled like cornmeal. wooded acres to his 14-year-old son, George Washington slept here. He also made whiskey here, very bad Actually, it was cornmeal, mixed with whiskey. When Washington returned to Mount Vernon in 1797 after serving two rye, malted barley and water. By law,Thomas. The lanky, red-haired heir terms as president, his Scottish plantation manager, James Anderson, suggested bourbon must be made from at least 51 Jack Daniel’s percent corn. After yeast is added to Tennessee Mash that he use the farm’s excess grain to make whiskey. the mix, it ferments for three days, already felt a special attachment to a partIn 1949 stacks of sugar maple Washington agreed and his slaves were put to work erecting a 75-by-30-foot becoming, in essence, beer. The beer at the Jack Daniel’s distillery distillery. The building burned down in 1814, but was restored in 2007. Dennis Pogue, Mount is distilled to make a crude whiskey,of that land—a little hill, just 867 feet high,in Lynchburg, Tenn., are not unlike Washington’s white lightning. turned into charcoal for Vernon’s associate director, recently led a grand tour of the building, where five copper stills sat Then this “distillate” is poured into that the neighbors called Tom’s Mountainfiltering whiskey. Daniel’s in brick fireplaces near big wooden tubs used to ferment grain before distilling. new barrels made of charred white oak office (inset), including his “George Washington’s whiskey was rye whiskey,” Pogue said. What he didn’t say was that and aged for at least four years. because he could often be found there alonesafe and portrait, have been “The day it’s made, it’s clear as preserved for posterity. Washington’s whiskey was also wretched whiskey. water,” Russell said. “All the color andwith his books. And now young Thomas TIME & LIFE PICTURES/GETTY IMAGES; INSET: COURTESY OF BROWN-FORMAN 48 AMERICAN HISTORY JUNE 2010 WEIDER HISTORY GROUP ARCHIVE Jefferson owned the mountain. He could do with it whatever he wished. What he wished was to

The House of the Future

Salem MA MonticelloThe coastal town of Salem was founded in 1626, four years earlier than Boston. by Jack McClintock Salem 50 AMERICAN HISTORY OCTOBER 2009 JEFFERSON PORTRAIT: WEIDER HouseWitch HISTORY GROUP ARCHIVE Ghosts inhabit the historic home of hanging judge Jonathan Corwin, American History travels around the but not the ones you might expect country to provide fascinating facts Text by Robert Strauss Photography by Geoffrey Gross about America’s most famous his- hen Jonathan Corwin and the widow Elizabeth Gibbs wed in 1675, they needed a house torical sites. to match their status as heirs to two prominent Puritan families who made their for- tunes in the shipping trade. SheW brought her three children from Boston to his native Salem, then the shipping capital of the northern colonies, and they settled in a house that featured thre e steep gables, vaulted ceilings and a massive central chimney. “It was quite grand by Salem standards, befitting the station of Corwin and his wife,” says Elizabeth Peterson, director of what has come to be known as the Witch House. Corwin’s eternal claim to infamy is that he served as one of the judges who condemned 19 people to death during the 1692 Salem witch trials. Legend has it that some of the examinations of accused witches were conducted in the din- ing room of the house , but Peterson says Corwin’s meticu- lous records of expenditures indicate the proceedings took place elsewhere. Nonetheless, there is a foreboding atmos- phere in the house that she attributes to 11 deaths that occurred during the four decades the Corwins lived there. “Corwin may have been a frightening person by modern The Jonathan Corwin House is the last surviving structure in Salem, Mass., with a direct connection to the infamous witch trials of 1692.

64 AMERICAN HISTORY DECEMBER 2010 65

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• Gazette • From America’s Attic WEIDER HISTORY GROUP • We’ve Been Here Before LIVE THE • Letters from American History HISTORY

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