PITCH DOCUMENT FOR EAGLE BOOKING SYSTEM

1. Our Vision and Mission

Vision Statement: To be a ground-breaking travel technology company introducing new technologies that are disrupting the way travel industry operates in Africa and beyond.

Mission statement: To make Eagle Booking System a preferred travel platform for the travel and tourism market leveraging our technology, our people and our industry expertise.

2. Our Value Proposition We focus on building long-term relationships with our customers, stakeholders and take the times to truly listen and learn about what travellers want and what they value in a travel experience. We are good listeners and understand that booking travel is much more than a transaction.

3. What is the Problem we’re Solving The travel inventory aggregation and distribution gap exists in general aviation, low cost and legacy carriers. Unavailability of low cost, easy and convenient affordable distribution platform for small and low cost carriers (LCC) as well for legacy carriers has motivated the emergent of Eagle Booking System platform to fill the vacuum. Fees charged by existing traditional Global Distribution Systems (GDSs) are outrageous and does not support business models of many cost conscious airlines. GDS cost is among the top of airlines’ operating costs.

4. The Target Market We target airlines, hotels, cruise/ferries, travel insurance business and travel agents communities predominantly in Africa which together form part of the larger travel and tourism market. The market is lucrative with the airline industry in Africa having more than US$80 billion in economic activities annually.

5. Our Revenue Model (how do we make money) Eagle will make money by charging booking fees from hotel rooms, airlines and ferry tickets. Booking fees (distribution fees) are TZS2,000 per segment for domestic flights and US$3 per ticketed segment regional and international flights.

6. Market Traction (revenue, number of users/customers, IP, licensing, partnerships signed, etc) From December 2014 until December 2016 during the trial period, Eagle Booking System made booking transaction in average of TZS25,000,000 per month working with only two small domestic airlines. Eagle Distribution Systems Ltd has partnership arrangements with Stanbic Bank Tanzania, Kiwi.com, AeroCRS Network and Vodacom Tanzania.

7. Sales & Marketing Strategy EAGLE is in the business of providing low-cost content distribution services to both general aviation, low cost and legacy airlines as well for the hospitality industry in Africa. With our strong partnership with Stanbic Bank in payment solutions, our service approach is "no frills" with emphasis on secure, reliable and real time remittances to airlines and aggregators. Eagle System is a web- based platform which is easy to use and requires less than 30minutes training.

Airline surveys still indicate that content distribution service is their number one sales cost and they could make all possible efforts to avoid or control it using various methods including the promotion of the use of airline web-portals for customers purchasing air tickets as well for direct sales through airline dedicated sales offices and general sales agents (GSAs). With our lower distribution rates many airlines are now interested in EAGLE System as a cost cutting measure. We offer precisely what airlines want today, lower operating costs and expanded market reach with diversified ancillary contents.

The marketing strategy for platform and solutions promotion will be on the use of below-the-line medium instead of above-the-line, as our primary target clients are airlines and travel agents, not passengers and general public. EAGLE will use mainly POS branding and merchandising, social media, catch editorials and sponsorships on technology and social issues related to travel and tourism trade. Our sales team will spend 70 – 80% of their time with travel agents pushing for adoption, market share growth and retention.

The platform is a web-based, thus it will be easy and quick for EAGLE System to be deployed to targeted travel trade. The system does not require any physical installation at the travel agent site. Our IT support team will just create company IDs and profiles after receiving necessary requirements from travel agents. The system is also accessible on mobile devices such smart phones, iPads etc.

Due to our low cost operating structure, EAGLE is able to offer service at less than 70% of the current rates charged by traditional GDSs. In order to attract travel agents to use the platform, the company will introduce incentive scheme for travel consultants in the forms of shopping vouchers, negotiated based on their sales volumes.

8. The Team Renatus Kyakalaba – Founder & Chief Executive Officer; has worked for 17years in the travel industry in senior positions. Lately as Country Manager with Amadeus IT Group, this exposed him to many facets of global travel technology businesses.

Richard Shirima – Co-Founder & Chief Technology Officer is an experienced IT professional and he has worked with a regional airline Precision Air as business analyst and overseeing several software development and deployment for the airline.

Jimray Nangawe – Co-Founder/Projects Management he’s well experienced with airline business with 18yrs working experience gained from several regional carriers he worked with in Africa (KQ, Precision Air, RwandAir etc). He’s a reservations systems expert as well in revenue management and network planning.

Ashrafali Omari - Lead Developer and he manages the day-to-day development activities of the platform. He’s an experienced programmer in several programming languages.

9. Financial Projections (financial plan)

9. Financial Plan Key Assumptions All key assumptions has been provided for in our Financial Model – on growth path it is projected in the 1st and 2nd years of operations market share adoption to be between 5% to 7% and on 3rd and 4th year expected growth is pegged at 9% and 11% respectively and to maintain the industry growth of 6% throughout from 5th year onwards.

Our prices will grow unevenly to allow quick adoption and market share growth strategies through partnerships with travel providers and aggregators using pricing tool and making the platform preferable and competitive. With an initial capital investment of US$ 242,000.00 (including cash deposit to Kiwi.com) to allow seamless operations run for the first 3years, the business will be able to generate enough cash-flow to sustain debt repayments without handicapping our day-to-day operations.

Cost Estimations & Projections Cost of facilities and operations Office rent & Utilities Payroll Administrative, Insurance & Marketing Computers, office equipment, Furniture & Fittings Transport, Travel & Maintenance Subscriptions and Software Licenses Cash deposits

Cost projections for running the business as provided in the Financial Model worksheet; Year 1 = USD 238,480.00 Year 2 = USD 315,000.00 Year 3 = USD 600,000.00

Financing Business will be financed in the following mix: Personal savings from founders & directors 2% Grants from challenges/competitions 6% Borrowings from commercial banks 37% Venture Capitalists 39% Equity from business operations 16%

Raised money will be used to pay for: Payroll Office rent & utilities Office equipment including computers Administrative, Insurance, Subscriptions & Marketing Furniture, Fittings, Transportation & Maintenance Cash deposit with content aggregators

Revenue Projections We will have one product (our platform) Eagle Booking System which is our revenue stream. Our pricing is on per booked/ticketed air segment and the current price is US$3.00 per air segment.

Our estimated annual segments production volume is based on the available seats for the market. Typically in most cases one domestic ticket has two segments (round trip), few has three to four segments.

Segments estimated volumes: Year 1 = 85,000 Year 2 = 89,500 Year 3 = 95,800

Revenue projections: Year 1 = USD 255,000.00 Year 2 = USD 268,500.00 Year 3 = USD 287,400.00

The following Financial Projections are shown on the financial statements template xls.: Profit and Loss projections for year one Cash flow projections for year one Balance sheet projections

Our Milestones: Signed Partnership Agreement with Stanbic Bank to manage payments (both billing & remittance) Negotiated Agreement with Kiwi.com Signed Distribution Agreement with AeroCRS Network and 16 airlines have activated Eagle Booking System Negotiations with 2 ferry operators and 1 hotel aggregator are on-going 70+ travel agents IDs & profiles created and using the system in Tanzania Integrated with M-Pesa mobile payment platform (Vodacom) Negotiations with travel insurance underwriter are in progress.

Our growth plan for the next 2 years: System upgrade & enhancement. Signing distribution agreement for travel insurance Expansion to entire East Africa region Signing with aggregator for hotel contents Expansion into West Africa Expanding into Central & Southern Africa Expanding into the Horn and North Africa

10. Competitor Analysis

The primary competition in the travel contents distribution business is from the existing legacy GDSs (Amadeus, Sabre & Galileo/Travelport) and also from airlines’ direct sales outlets (sales offices and self-booking engines).

Amadeus, Travelport and Sabre controls 100% of the GDS market share which account for 58% of the total market size. Airlines booking portals and sales offices (direct sales) have 42% share of the market. We anticipate in year 1 to bite 5% share of the available market size.

General Aviation and low cost carriers (LCCs) struggles hard to get their tickets sold through their direct channels and through travel agent networks using their web-portals. These methods has prohibited growth for these airlines as agents feel it is not comfortable working this way and more specifically when they are looking for best fares, timings and availability of seats, they will tend to work through different computer screens, juggling from one airline portal to the other. It is merely cumbersome for agents and they will prefer working on EAGLE System that will display multiple airlines on a single computer screen with all details showing.

Our state-of-the-art distribution system will save time, and allow travel agents to employ fewer reservations staff, and also save on training costs and time for any new reservations staff as the system is easy and quick to train (spend less than 30min only for a computer literate). Reservations staff will be able to complete a typical reservation procedure up to 85% faster than when using traditional GDS in average. Most shopping and reservations will be completed in three minutes or less (as opposed to the frequent 8 to 10 minutes that almost everyone has experienced from time to time with legacy GDS).

The system simply searches and retrieves data so much faster and precisely depending with internet strength. The result is not only higher levels of customer satisfaction but also substantial savings in communications cost for travel agents. Everything is in real time from querying to booking to ticketing.

EAGLE system also seamlessly integrates with other management information system tools (such as back office accounting tools, revenue management etc) used by airlines and travel agents to produce useful and important management and sales reports.