Serie a Stadiums in Decline Threat to Olympic Legacy

P003_SAM_AUG07 25/11/11 15:01 Page 2 World News PEOPLE Global Spectrum has Serie A stadiums in decline promoted Sheri Alderman to EUROPE Director of Marketing at the The Deloitte Annual Review of The Deloitte Review clearly to develop their municipal Rose Quarter. She will take Football Finance from May 2007 shows the infrastructure stadiums to keep up with the pace the lead role in the shows European soccer continuing challenges facing Italy’s first of commercial change in soccer. advertising/media buying, to grow revenue, especially the league. At 19,200, average Rizzello, formerly stadium English Premier League, in which attendance in Serie A has fallen manager at the San Siro in Milan, more than 15% of revenue has below French Ligue 1 to be fifth has set up a consultancy, R=es2 to been spent on stadia in Europe. work with Italian teams on improvements. Germany’s Stadium consultant Giuseppe stadium development. Bundesliga continues to attract Rizzello confirms that this is the The Deloitte figures confirm most fans, despite some smaller case. Controversially, he says that that Serie A matchday revenue stadiums being promoted over Italy not getting the Euro 2012 dropped 47m Euros to 179m larger ones. championships was the best thing Euros between 2004/05 and The Premiership has more than to happen because it has left 2005/06. Even so, Italian clubs promotions, public relations double the matchday income responsibility firmly with the have recovered their overall and grassroots efforts for the (655m Euros, 51 Euros per fan) teams and not introduced another financial positions and so are in venue and its events. She will than second place Spain (320m layer of politics. It’s been better shape to make oversee the group sales Euros). politicians who have been unable investments in their stadiums. department staff that sells various events at the Rose Quarter and premium ticket Threat to Olympic legacy packages. ENGLAND Gayle Ogilvie from The message came out loud achieve this for the Bishopbriggs, Glasgow, has and clear from the annual Stadia temporary just collected a certificate for & Arena conference and spectator capacity successfully completing a exhibition, held in Wembley at one end of the tough year-long management Stadium in June, that the legacy City of Manchester training course. of the London Olympics is in Stadium for the danger if LOCOG and ODA don’t Commonwealth act soon to acquire the temporary Games, but was capacity they predict they will unable to source a product at the need in August 2012. The time. Arena Seating is putting the implication is clear: that the finishing touches to its Clearview Games organisers will be forced grandstand which provides to build permanent structures that sightlines equivalent to those will become ’white elephants’ found in modern permanent Gayle said: “It has particularly unless 300,000 temporary seats grandstands. raised my commercial are commissioned soon. Stadia & Arena also broke the architectural – by speakers from awareness and enabled me John O’Neill at Arena Seating news from the Ukrainian WNSL, HOK sport architecture and to study more closely the says the ODA needs to place delegation (pictured right) of an UK Trade and Industry. costings of events and how to orders some years out from 2012, ambitious $150-200 million plan Discussion around the snack achieve acceptable margins. which will allow the temporary for the Olimpiyskyi stadium in bars was how to avoid another My communications skills seating manufacturers to use the Kiev, including the possibility of Hillsborough type disaster. After have also benefited.” asset before, during and after the Colosseum-style façades that reports in the press of a lack of Gayle started her catering Games, thus reducing the cost to mirror some of the architecture of an effective access control system career as a waitress at the event and enabling the the capital city. at the Olympic Stadium in Athens Hampden Park and has manufacture of the anticipated A delegation from Warsaw with for the May Champions League already risen to become 300,000 seats. responsibility for two new final, there was some disbelief Deputy General Manager with O’Neill has been working with stadiums was very interested in amongst facility managers that banqueting and hospitality Arup’s Dipish Patel to optimise the way that Wembley was best practice had not been provider Prestige Scotland, sightlines from temporary seating dissected form various angles – followed at such a high-profile part of Sodexho. grandstands. Patel wanted to financial, technical, logistical, event. August 07 www.sam.uk.com STADIUM & ARENA MANAGEMENT 3.

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