New Holland Construction featured at Fiat Industrial Village Turin, Italy, facility showcases construction equipment, agriculture and transport
New Holland Construction is among the global brands featured at the “Fiat Industrial Village,” inaugurated this week in Turin, Italy. As the first multifunctional centre in the Fiat Industrial world, the site will sell, support, and demonstrate New Holland Construction equipment, along with products from New Holland Agriculture, FPT Industrial, and Iveco.
The futuristic showroom will educate customers on the components and systems working beneath the exterior metal that together ensure the productivity customers expect from New Holland Construction. Also unique is the large product demonstration field, with specific areas to test different applications and machines. Visitors can even drive Iveco trucks on a 1200m (1400 ft) test track with 30° to 60° slopes.
The state-of-art facility includes a large service shop with the very latest in diagnostic equipment and tools. The shop is designed to complete the suggested maintenance quickly for customers to
minimize their time and maximize machine life. In addition, the adjacent training center will Press Release provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technician from the other brands represented.
“Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellance and industry capabilities as part of the Fiat Industrial family,” said Jim McCullough, CEO and president of CNH Construction, whose brands include New Holland Construction. “This facility is the most recent example of our commitment to these brands and the values we share.” The newly opened centre covers an area of more than 74,000 m2 (800,000 ft2), 23,000 m2 (250,000 ft2) of which are covered, with an 8,000 m2 (86,000 ft2) space dedicated to vehicle exhibition. The location also includes an exposition of historical vehicles featuring technology advancements throughout the years, a retail store with branded merchandise and a gameroom.
McCullough noted that visitors to Fiat Industrial Village will have opportunities to tour the nearby New Holland Construction plant in San Mauro and the adjacent FPT Industrial engine plant in Turin.
New Holland Kobelco Construction Machinery S.p.A. Via Plava 80, porta 31 - 10135 Torino, Italy Tel. +39 011 0086251 - Fax +39 011 0086730 www.newholland.com
Turin, 21 September 2011
Visiting our website, you will be able to download texts and high resolution image files related to this press release (jpg 300 dpi, CMYK): www.newholland-tools.com/press-kit
New Holland Construction is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organizations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality, technologically state-of-the-art products that are fully compliant with safety standards and environmental regulations. New Holland Construction is a brand of CNH Global N.V., a majority-owned subsidiary of Fiat Industrial S.p.A. (FI.MI). More information can be found on line at www.newholland.com.
Press Office
NEW HOLLAND CONSTRUCTION Released by: Serena Bisacca TLC PR for ALARCON & HARRIS Tel: +39 011 0086193 Lynn Campbell Fax: +39 011 0086730 Tel: +44 151 227 4957 E-Mail: [email protected] E-mail: [email protected]