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Consumer Propensity Report

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Consumer Propensity Report CONSUMER PROPENSITY REPORT How to Read: Each analyzed item is assigned a propensity index score with 100 being average. For example, if the consumers within a trade score a 120 for a given analysis item you know that those consumers are 20% more likely to participate in or purchase that item than the average American household. A propensity index score of 80 would indicate that those consumers would be 20% less likely than the average American household to participate in or purchase that item. ID ORDER CATEGORY DESCRIPTION RESIDENTIAL WORKPLACE 1 1 APPAREL SPEND $150+ ON OTHER SHOES KID LESS THAN 1 YEAR 41.46275752773335.4683489337065 1 2 APPAREL USE DRYPERS BRAND DISP DIAPERS/TRAIN PANTS 61.94572107765448.1324905915275 1 3 APPAREL USE HUGGIES LITTLE SWIMMERS DISP DIAPERS/TRAIN PANTS 46.68351822503941.0870404323073 1 4 APPAREL USE HUGGIES PULL-UPS DISP DIAPERS/TRAIN PANTS 73.66053882725871.2485766669883 1 5 APPAREL USE HUGGIES ULTRA TRIM DISP DIAPERS/TRAIN PANTS 41.06782884310641.3756634179292 1 6 APPAREL USE STORE BRANDS DISP DIAPERS/TRAIN PANTS 90.63494453248884.1244813278008 1 7 APPAREL USE OTHER BRANDS DISP DIAPERS/TRAIN PANTS 81.99516640253570.0375856412236 1 8 APPAREL USE HUGGIES OVERNITES DISP DIAPERS/TRAIN PANTS 50.479635499207 47.942632442343 1 9 APPAREL USE HUGGIES SUPREME DISP DIAPERS/TRAIN PANTS 62.90887480190170.8565087329924 1 10 APPAREL USE PAMPERS BABY DRY DISP DIAPERS/TRAIN PANTS 61.08399366085568.0967383962173 1 11 APPAREL USE PAMPERS CRUISERS DISP DIAPERS/TRAIN PANTS 89.58771790808288.9428736852263 1 12 APPAREL USE LUVS ULTRA LEAK GUARDS DISP DIAPERS/TRAIN PANTS 121.75602218700167.196082215575 1 13 APPAREL BOUGHT MENS JEANS WITHIN LAST 12 MONTHS 97.971236133122107.236176782785 1 14 APPAREL BOUGHT MENS ATHLETIC SHOES WITHIN LAST 12 MONTHS 92.08534072900194.3743607063591 1 15 APPAREL BOUGHT MENS OVERCOAT/TOPCOAT WITHIN LAST 12 MONTHS 80.148177496038 85.160957251761 1 16 APPAREL BOUGHT MENS LEATHER JACKET WITHIN LAST 12 MONTHS 84.91719492868487.6361574833542 1 17 APPAREL BOUGHT MENS RAINCOAT OR ALL-WEATHER COAT WITHIN LAST 12 MONTHS 92.13090332805094.0181897134035 1 18 APPAREL BOUGHT MENS SPORT COAT OR BLAZER WITHIN LAST 12 MONTHS 70.88304278922371.5595387436071 1 19 APPAREL BOUGHT MENS SWEATER WITHIN LAST 12 MONTHS 86.577733755942 83.396120814436 1 20 APPAREL BOUGHT MENS NECKTIE WITHIN LAST 12 MONTHS 80.00610142630783.3446395831323 1 21 APPAREL BOUGHT MENS REGULAR OR DRESS SHIRT WITHIN LAST 12 MONTHS 86.69683042789290.1021904853807 1 22 APPAREL BOUGHT MENS SPORT SHIRT (ALL TYPES)WITHIN LAST 12 MONTHS 88.03019017432687.9477950400463 1 23 APPAREL BOUGHT MENS UNDERWEAR WITHIN LAST 12 MONTHS 93.801347068145100.274051915468 1 24 APPAREL BOUGHT MENS T-SHIRT (OUTERWEAR) WITHIN LAST 12 MONTHS 94.130110935023101.234246839718 1 25 APPAREL BOUGHT MENS OTHER GYM/JOGGING/WORKOUT CLOTHES WITHIN LAST 12 MONTHS 91.58541996830487.6186432500241 1 26 APPAREL BOUGHT MENS UNDERWEAR WITHIN LAST 12 MONTHS 103.66077654516128.974910740133 1 27 APPAREL BOUGHT MENS SWIMSUIT WITHIN LAST 12 MONTHS 84.34160063391490.3220110006755 1 28 APPAREL BOUGHT MENS SUIT WITHIN LAST 12 MONTHS 75.70871632329675.3262086268455 1 29 APPAREL BOUGHT MENS SLACKS/PANTS (NOT JEANS) WITHIN LAST 12 MONTHS 88.49580031695786.0024124288333 1 30 APPAREL BOUGHT MENS OTHER SHOES WITHIN LAST 12 MONTHS 88.08114104595890.8273665926855 1 31 APPAREL BOUGHT MENS BOOTS (EXCLUDING WORK BOOTS) WITHIN LAST 12 MONTHS 82.92131537242497.7986586895686 1 32 APPAREL BOUGHT WOMENS JEANS WITHIN PAST 12 MONTHS 97.053011093502 100.46714271929 1 33 APPAREL BOUGHT WOMENS ATHLETIC SHOES WITHIN PAST 12 MONTHS 96.523296354992100.342854385796 1 34 APPAREL BOUGHT WOMENS BOOTS (EXCLUDING WORK BOOTS) WITHIN PAST 12 MONTHS 86.09500792393087.8378365338223 1 35 APPAREL BOUGHT WOMENS SUIT WITHIN PAST 12 MONTHS 76.97876386687869.5922030300106 1 36 APPAREL BOUGHT WOMENS OTHER SHOES WITHIN PAST 12 MONTHS 94.09580031695794.8347968734922 1 37 APPAREL BOUGHT WOMENS OVERCOAT/JACKET WITHIN PAST 12 MONTHS 89.28264659271 90.196612949918 1 38 APPAREL BOUGHT WOMENS DRESS WITHIN PAST 12 MONTHS 81.57805071315380.7093023255814 1 39 APPAREL BOUGHT WOMENSSLACKS/PANTS (NOT JEANS) WITHIN PAST 12 MONTHS 95.83462757527796.5557271060504 1 40 APPAREL BOUGHT WOMENS SWEATS WITHIN PAST 12 MONTHS 96.59136291600697.1624529576377 1 41 APPAREL BOUGHT WOMENS FUR JACKET OR COAT (REAL) WITHIN PAST 12 MONTHS 62.77971473851059.2086750940847 1 42 APPAREL BOUGHT WOMENS BLAZER OR JACKET (SUIT TYPE) WITHIN PAST 12 MONTHS 90.69366085578482.4582649811831 1 43 APPAREL BOUGHT WOMENS RAINCOAT OR ALL-WEATHER COAT WITHIN PAST 12 MONTHS 89.49889064976284.5257164913635 1 44 APPAREL BOUGHT WOMENS LEATHER JACKET WITHIN PAST 12 MONTHS 77.32060221870071.2090128341214 1 45 APPAREL BOUGHT WOMENS HEAVY WEIGHT/SKI TYPE JACKET WITHIN PAST 12 MONTHS 92.79080824088795.4668532278298 1 46 APPAREL BOUGHT WOMENS SWIMSUIT WITHIN PAST 12 MONTHS 91.91576862123690.1593168001544 1 47 APPAREL BOUGHT WOMENS SKIRT WITHIN PAST 12 MONTHS 79.98882725832081.5510952426904 1 48 APPAREL BOUGHT WOMENS SWEATER WITHIN PAST 12 MONTHS 89.717987321711 91.205731930908 1 49 APPAREL BOUGHT WOMENS PURSE/HANDBAG WITHIN PAST 12 MONTHS 92.59152139461192.6665058380778 1 50 APPAREL BOUGHT WOMENS T-SHIRT WITHIN PAST 12 MONTHS 92.14128367670396.0134613528901 1 51 APPAREL BOUGHT WOMENS UTILITY/WORK CLOTHES/WORK BOOTS WITHIN PAST 12 MONTHS 84.96561014263097.9429219338029 1 52 APPAREL BOUGHT WOMENS BLOUSE/SHIRT WITHIN PAST 12 MONTHS 91.42551505546791.6202837016308 1 53 APPAREL BOUGHT WOMENS OTHER GYM/JOGGING/WORKOUT CLOTHES WITHIN PAST 12 MONTHS 88.43518225039688.5207468879668 1 54 APPAREL BOUGHT WOMENS NIGHTWEAR (NIGHTGOWN/PAJAMAS) WITHIN PAST 12 MONTHS 97.70158478605398.9207275885361 1 55 APPAREL BOUGHT WOMENS OTHER LINGERIE WITHIN PAST 12 MONTHS 89.28090332805088.0801408858438 1 56 APPAREL BOUGHT JEANS WITHIN LAST 12 MONTHS 96.587638668779100.294461063399 1 57 APPAREL BOUGHT SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 95.50007923930296.0205056450835 1 58 APPAREL BOUGHT JOGGING OR RUNNING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 81.26053882725877.8890765222426 1 59 APPAREL BOUGHT BASKETBALL SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 85.11719492868491.9253594518962 1 60 APPAREL BOUGHT CASUAL SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 93.89374009508793.4948374022966 1 61 APPAREL BOUGHT CROSS TRAINING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 86.44358161648193.6905818778346 1 62 APPAREL BOUGHT EXERCISE WALKING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 103.08613312202102.885843867606 1 63 APPAREL BOUGHT HIKING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 79.755388272583 85.0101322011 1 64 APPAREL BOUGHT TENNIS SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 87.49873217115687.4651645276464 1 65 APPAREL BOUGHT NFL (NATIONAL FOOTBALL LEAGUE) TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 MONTHS 107.34152139461108.617002798417 1 66 APPAREL BOUGHT LICENSED COLLEGE/PROFESSIONAL SPORTS CLOTHING WITHIN LAST 12 MONTHS 95.83122028526199.3103830936987 1 67 APPAREL BOUGHT NBA (NATIONAL BASKETBALL ASSOCIATION) TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 MONTHS 79.63019017432669.9121875904661 1 68 APPAREL BOUGHT MLB (MAJOR LEAGUE BASEBALL) TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 MONTHS 84.15364500792392.8704043230725 1 69 APPAREL BOUGHT MLS (MAJOR LEAGUE SOCCER) TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 MONTHS 42.90832012678240.6305606484609 1 70 APPAREL USE OTHER HUGGIES DISP DIAPERS/TRAIN PANTS 88.71402535657687.2855833252919 1 71 APPAREL BOUGHT NHL (NATIONAL HOCKEY LEAGUE) TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 MONTHS 75.14960380348680.6040239312941 1 72 APPAREL BOUGHT COLLEGE LICENSED SPORTS TEAM LOGO CLOTHING WITHIN LAST 12 MONTHS 97.548415213946103.267538357618 1 73 APPAREL BOUGHT OTHER TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 MONTHS 81.36228209191771.9749589887098 1 74 APPAREL BOUGHT PGA TOUR TEAM LOGO LICENSED SPORTSCLOTHING WITHIN LAST 12 MONTHS 83.79944532488196.7600115796584 1 75 APPAREL BOUGHT AEROBIC SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 72.5173534072969.8691981086558 1 76 APPAREL USE PAMPERS EASY UPS DISP DIAPERS/TRAIN PANTS 115.5485736925596.9388690533629 1 77 APPAREL USE PAMPERS SWADDLERS DISP DIAPERS/TRAIN PANTS 114.4692551505596.2151404033581 Page 1 ID ORDER CATEGORY DESCRIPTION RESIDENTIAL WORKPLACE 1 78 APPAREL USE OTHER PAMPERS DISP DIAPERS/TRAIN PANTS 62.64263074484948.3008298755187 1 79 APPAREL USE PAMPERS FEEL N LEARN ADVANCE TRAINERS DIAPERS/TRAIN PANTS 125.85697305863109.618209012834 1 80 APPAREL USE PAMPERS FIRST STEPS DISP DIAPERS/TRAIN PANTS 59.79358161648142.3013123612853 1 81 APPAREL SPEND $150+ ON SWEATS KID LESS THAN 1 YEAR 40.59540412044331.3859403647592 1 82 APPAREL BOUGHT CHILDRENS CLOTHING IN LAST 12 MONTHS 91.63185419968396.0191064363601 1 83 APPAREL BOUGHT CHILDRENS CLOTHING KID LESS THAN 1 YEAR 90.45681458003190.1159413297308 1 84 APPAREL BOUGHT CHILDRENS CLOTHING KID 1-5 YEARS 93.30459587955696.1371707034643 1 85 APPAREL BOUGHT CHILDRENS CLOTHING KID 6-11 YEARS 90.805546751188 95.203705490688 1 86 APPAREL SPEND $150+ ON UNDERWEAR (EXC DIAPERS) LESS THAN 1 YEAR 45.55768621236134.1688217697578 1 87 APPAREL SPEND $150+ ON SLEEPWEAR KID LESS THAN 1 YEAR 123.30515055467 103.03502846666 1 88 APPAREL SPEND $150+ ON SUITS/DRESSES KID LESS THAN 1 YEAR 51.15895404120443.7358872913249 1 89 APPAREL SPEND $150+ ON JEANS/DUNGAREES KID LESS THAN 1 YEAR 64.13819334389853.8701630801891 1 90 APPAREL SPEND $150+ ON TOPS/SHIRTS LESS THAN 1 YEAR 72.71616481774961.8130850139921 1 91 APPAREL SPEND $150+ ON OUTERWEAR
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