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Broadcasting C the Newsweekly of Broadcasting and Allied Arts Our 46Th Year 1977

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Broadcasting C the Newsweekly of Broadcasting and Allied Arts Our 46Th Year 1977 Communications Act `rewrite' scaled down to `review' Congress picks up the ball on TV sports 7 Broadcasting c The newsweekly of broadcasting and allied arts Our 46th Year 1977 It's 197`7. Do you know where your superstars are? a WTEN Albany-Schen -Troy KOB-TV Albuquerque WSB-TV Atlanta WBALTV Baltimore WAPI-TV Birmingham KTVB Boise WLVI-TV Boston KCRG -TV Cedar Rapids-Waterk WCIA Champ- Spring -Dec WCIV Charleston, SC One WRET TV Charlotte WMAQ -TV Chicago WXIX TV Cincinnati s WKYC -TV Cleveland WOLO -TV Columbia, SC WENS-TV Columbus, Ohio Network. KRIS -TV Corpus Christi KTVTTV Dallas -Ft. Worth WHBF -TV Davenport- RI-Molin WHIO -TV Dayton KOA-TV Denver CBET Detroit - Windsor KDAL -TV Duluth- Superior WEAU -TV Eau Claire KVIA -TV El Paso WJET TV Erie KVALTV Eugene WTVW Evansville WJRT-TV Hint-Saginaw-Bay Cit WBBH -TV Ft. Myers WANE TV Ft. Wayne KMJ -TV Fresno WOTV Grand Rapids -Kalamazoo KATU Portland -Salem WLUK-TV Green Bay WJAR-TV Providence -New Bedford WFMY-TV Greensboro -W Salem-H P t. WTVD Raleigh- Durham WFBC -TV Greenville, SC KOLO -TV Reno WTPA Harrisburg- York -Lan -Leb WXEX -TV Richmond WFSB -TV Hartford -New Haven WHEC -TV Rochester KPRC -TV Houston KOVR Sacramento- Stockton WYUR -TV Huntsville-Dec -Florence KTVI St. Louis KID TV Idaho Falls -Pocatello KMST Salinas- Monterey WISH TV Indianapolis KUTV Salt Lake City WILX-TV Jackson -Lansing KSAT-TV San Antonio WJXT Jacksonville KCST-TV San Diego WJAC -TV Johnstown- Altoona KRON San Francisco KMBC -TV Kansas City KIRO-TV Seattle-Tacoma WATE -TV Knoxville KHQ-TV Spokane KLAS -TV Las Vegas WSYR -TV Syracuse KATV Little Rock WTOG-TV Tampa- St. Petersburg KNBC Los Angeles WTOLPTV Toledo WHAS -TV Louisville KVOA -TV Tucson WISC-TV Madison KOVT Tulsa WLUC-TV Marquette WRC-TV Washington, DC WCIX-TV Miami WPTV West Palm Beach WITI -TV Milwaukee WSTV -TV Wheeling- Steubenville WTCN-TV Minneapolis WBRE TV Wilkes Barre- Scranton KTVE Monroe -El Dorado WECT Wilmington WTVF Nashville WNBC -TV New York WTAR-TV Norfolk- Ports -N News "The Mary WDBO-TV Orlando- Daytona Beach KTVO Ottumwa -Kirksville Tyler Moore WMBD -TV Peoria WTAF -TV Philadelphia Show" KTAR -TV Phoenix WIIC-TV Pittsburgh Could your Early News use more young adults? If so, take a hard look at your MCA TV is in the lead -in Early News." lead -in. business and we'd like to share It could just be the best You'll find the number of with you a just -completed, news you've ever had on your young adults in your Early eye- opening research study, Early News! News is greatly influenced by "How To Build A Young its preceding program. Adult Franchise In Your MCATV Broadcasting May 30 TheWeek in Brief A MATTER OF SEMATICS They're no longer calling it a announces plans to buy WMEX Boston and KBEO Kansas rewrite but rather a review of the Communications Act in City. The K. C. buy will be an alltime high for FM. PAGE 32. the House Communications Subcommittee. PAGE 19. WILEY SWINGS BACK The FCC chairman tells state SPORTING Congress gets in on the action on pay TV association presidents that he intends to stick by his siphoning of sports and will possibly look into the three principles regardless of court setbacks. PAGE 33. network sports coverage of tennis, boxing and the Olympics. PAGE 19. MORE COMMERCIAL TIME D -F -S's Louis Fischer suggests a rearrangement that would permit IN THE BEGINNING House Communications broadcasters to squeeze in more advertising. He feels Subcommittee begins review hearings on the increased supply would keep prices down and obviate Communications Act. PAGE 20. need for a fourth network. PAGE 40. ON THE ROAD TO RECOVERY CBS affiliates meet in Los SKEPTICS All media advertising got poor marks Angeles with a conviction they will be number one in insofar as the public's believability is concerned. That's prime time next season. PAGE 20. just one part of a national survey that also rated the per- formance of government agencies. PAGE 42. INTRODUCTION The new president of CBS Inc., John Backe, outlines his formula for continued success at the CBS affiliates meeting. PAGE 21. CBS -TV'S CONFIDENCE President Robert Wussler assures affiliates that network's bench strength, built up in the last AFTERTHOUGHTS David Frost assesses the year, will pay off in the fall programing line -up. Research Director journalistic and historic aspects of his interviews with Becker also comes up with some heartening former President Nixon. PAGE 22. statistics. PAGE 43. IN FROM THE COLD CBS News President Richard PBS'S FALL SCHEDULE Member stations get a closed - Salant confirms that a lot of those stories they told about circuit feed of what's in store. Included are Sunday a CIA -CBS connection were true all along. Most of the morning programs and Dick Cavett at night. PAGE 46. incidents and practices dated back to cold war days, and he says they ended when he took over as news SEVAREID'S REBUTTAL The elder network chief. PAGE 22. correspondent has a few choice words at the CBS -TV affiliates meeting where he counters criticism of FCC FEELS BUCKSHOT Appearing before the House television. PAGE 47. Communications Subcommittee, Chairman Wiley and his colleagues answer criticism and sharp questioning NEGLECTED A Senate study claims that the TV on procedures and policies. PAGE 26. networks have become increasingly disinterested in televising committee proceedings. It recommends ways CONFLICT OF INTEREST FCC's busy week on Capitol to attract more coverage, including a re- examination of Hill also included an appearance before Moss the public- affairs obligations of licensees. PAGE 47. subcommittee which berated the commission for its policy on stock holdings of its employes. PAGE 28. MONTREUX TIME n This year's exhibition may bring a European showdown for ENG and videotape. PAGE 50. ARBITRON CRACKDOWN The measurement service Here's a look at the manufacturers who will be on hand advises broadcasters that it condones conventional and what they're offering. PAGE 51. hypoing, but it will cut off stations it catches using methods that confuse or entice survey participants. SOUTHERN AND RELAXED Jody Powell seems to be PAGE 32. instilling a more comfortable feeling in the White House press corps. As news secretary to President Carter, he $8.4- MILLION SPENDER Mariner Communications combines an aw shucks manner with a good mind and Corp. becomes a new name in the broadcast field as it strong personality to build that rapport. PAGE 73. Broadcast Advertising... 40 Closed Circuit 7 For the Record 58 Playlist 54 Broadcast Journalism... 47 Datebook 14 International 50 Profile 73 Business Briefly 10 Editorials 74 Media 26 Programing 43 Cablecasting 49 Equip & Engineering 53 Monday Memo 17 Stock Index 71 Changing Hands 30 Fates & Fortunes 55 Open Mike 15 Top of the Week 19 Bioadcasltng is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N.W. Washington. D.C. 20036. Second -class postage paid at Washington. Single issue SI except yearend issue $2.50 Subscriptions, U.S. and possessions: one year $30. two years S55. three years 575. Canada add S6 per year, all other countries add $s per year. U.S. and possessions add 5104 yearly for special delivery, S65 for first class. Subscribers occupation required. Annually.. Broadcasting Yearbook $30. Cable Sourcebook S20. This extensive complex of buildings in Harrisburg, capital city of the Commonwealth of Pennsylvania, houses an unusually large number of men and women engaged in government work. I n fact, of the 201,000 people in the Harrisburg SMSA, an impressive 26.9% are directly employed in a wide range of local, state, and federal government pursuits. 4.a.., +(. WGAL-TV delivers strong buying power in a diversified area This pioneer TV station effectively covers the entire Lancaster -Harrisburg- York -Lebanon ADI. One of the country's fastest -growing areas, this prosperous market is outstanding for its economic and business diversity and resultant stability. Consider the facts: manu- facturing production $6,603,130,000; agricul- LEBANON HARRISBURG tural production $365,294,000; effective buy- ing income $6,878,735,000 *. Cash in on this .o a" LANCASTER outstanding buying power - include WGAL -TV YORK in your planning. COAnsy. 1 "r. r, MANOyr ...".. WGAL -TV LANCASTER-HARRISBURG -YORK-LEBANON, PA. 1976 Sales Management Survey of Buying Power 1976 Pennsylvania Abstract WGAL -TV Lancaster- Harrisburg- York -Lebanon, Pa. irWTEV Providence, R. I. /New Bedford -Fall River, Mass. r STEINMAN TELEVISION STATIONS ClosedECircuit' Insider report: behind the scene, before the fact Olympic gold and ABC authorities say they're considering entry into radio vice chairman tentatively scheduled to return to Los race against four announced candidates: NBC -TV, which has repeatedly insisted it Angeles but wouldn't be surprised to land David Scribner of Doubleday will make money on coverage of 1980 elsewhere -maybe in San Francisco but Broadcasting, Dallas; Bill Sims of Wycom Moscow Olympics, appears to be shooting not necessarily so. If recent custom holds, Corp., Laramie, Wyo.; Paul Reid of for Olympics revenues of at least $140 they'll be held in consecutive weeks. NBC WBHB(AM) Fitzgerald, Ga., and Jerry Lee million to $150 million from games, which has already picked May 14 -16. of WDVR(FM) Philadelphia. Bill by most estimates would indeed be O'Shaughnessy of WVOX-AM-FM New profitable. Projection is based in part on Rochelle, N.Y., although widely thought unamplified line in speech by Chrysler Ripple effect to be opponent of Len Hensel of wsM(AM) Corp.
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