Q1 2019 Trend Highlights

Home , Drip Too Hard, Middle child, Please Me, Thotiana

Q1 2019 TTHHEE SSTTAATTEE OOFF TTHHEE HHOOTT 110000 TTOOPP 1100

HIGHLIGHTS

Compositional and Industry Trends for the Hot 100 Top 10 The State of the Hot 100 Top 10 takes

Q1 2019 an in-depth look at Q1 2019'S

compositional and industry

Select highlights from the Q1 2019 Hit related trends for the Billboard Songs Deconstructed Trend Report Hot 100 Top 10. What follows are About this report: select highlights from the report. This report looks exclusively at the Billboard Hot 100 Top 10.

Data related to compositional characteristics are propriety to IN THIS REPORT Hit Songs Deconstructed. OVERVIEW Artist, songwriter, producer, SONGS...... PAGE 2 label and charting information is aggregated from the PRO’s CREDITS...... PAGE 3 and Billboard. NOTABLE PLAYERS...... PAGE 4 All credits are from the date songs were released. COMPOSITIONAL TRENDS Data in this report excludes holiday songs. 2018 vs. Q1 2019...... PAGE 8 #1 SPOTLIGHT...... PAGE 12 At times percentages may not add to 100% due to numbers being rounded up or down.

7 Rings, Ariana Grande Better Now, Post Malone Break Up With Your Girlfriend, I'm Bored, Ariana Grande Drip Too Hard, Gunna, Lil Baby Eastside, Benny Blanco, Halsey, Khalid Girls Like You, Maroon 5 featuring Cardi B Going Bad, Meek Mill featuring Drake Happier, Marshmello, Bastille High Hopes, Panic! at the Disco 20 Middle Child, J. Cole Please Me, Bruno Mars, Cardi B SONGS IN Shallow, Bradley Cooper, Lady Gaga THE HOT 100 TOP 10 Sicko Mode, Travis Scott Sucker, Jonas Brothers Sunﬂower, Post Malone, Swae Lee Listen to Playlist Thank U, Next, Ariana Grande Thotiana, Blueface Without, Me Halsey Wow., Post Malone ZEZE, Kodak Black featuring Offset, Travis Scott

© 2010-2019 Hit Songs Deconstructed All Rights Reserved 2 Credits 24 credited performing artists, 108 credited songwriters, 31 credited producers, and 8 record labels landed in the Billboard Hot 100 Top 10 in Q1 2019.

24 108 PERFORMING CREDITED ARTISTS SONGWRITERS

31 8 CREDITED RECORD PRODUCERS LABELS Notable Players

Performing Artists

Ariana Grande was the performing artist with the

most #1 hits (2), most weeks at #1 (8 weeks), and most Top 10 hits (3 - tied with Post Malone).

3 2 8 TOP 10 HITS #1 HITS WEEKS AT #1

Songwriters

Louis Bell had the most Top 10 songwriting credits in Q1 2019 (5), and 5 Songs the most #1 hits (3).

5+ Songwriters 65% In Q1 2019, 65% of songs had ﬁve 3 #1 Hits or more credited songwriters.

Songwriter Team Size Q1 2019

80% 65% 60%

40%

20% 15% 10% 5% 5% 0% 1 2 3 4 5+

Players 65%

Producers Two+ Producers Louis Bell was the producer with the most In Q1 2019, 65% of songs had two producer credits. He was credited on four or more producers. songs, two of which are #1 hits. Frank Dukes followed with three songs and one #1 Hit.

Louis Bell: Frank Dukes:

3 1 4 2 TOP 10 HITS #1 HITS TOP 10 HITS #1 HITS

© 2010-2019 Hit Songs Deconstructed All Rights Reserved 6 Record Labels In Q1 2019, eight record labels had songs charting Notable in the Hot 100 Top 10. Republic landed the most songs (7), followed by Interscope (4). Unlike 2018, both labels had more Pop songs charting in the Players Top 10 in Q1 2019 than Hip Hop songs.

Republic 300 8 Interscope EMG RECORD LABELS Atlantic eOne Capitol Epic

MOST TOP 10 HITS:

Republic Q1 2019 Republic 2018 Genre Breakdown Genre Breakdown

100% 100% 7 71% 72% 50% 29% 50% SONGS 14% 14% 0% 0% Hip Hop/Rap Pop Hip Hop/Rap Pop R&B/Soul

Interscope Q1 2019 Interscope 2018 Genre Breakdown Genre Breakdown

100% 75% 100% 53% 50% 50% 4 25% 27% 20% SONGS 0% 0% Hip Hop/Rap Pop Hip Hop/Rap Pop R&B/Soul

Primary Genre

60% 60%

45% 40% 40%

23% 20% 11% 5% 5% 5% 3% 1% 0% Dance/Club/Electronic Hip Hop/Rap Pop R&B/Soul Rock

2018 Q1 2019

Inﬂuences

100% 89% 80% 80% 76% 70%

60% 50% 44% 40% 33% 30% 25% 20% 15% 16% 10% 13% 10% 7% 5% 0% 0% 0% Dance/Club Electropop Gospel Hip Hop/Rap R&B/Soul Retro Rock Trap World

2018 Q1 2019

© 2010-2019 Hit Songs Deconstructed All Rights Reserved 8 © 2010-2019 Hit Songs Deconstructed All Rights Reserved How is 2019 shaping up when 2018 compared to 2018? vs. 2019 Below are select highlights.

Lead Vocal Delivery Prominent Instruments Exclusively Sung 100% 93% 50% 85% 50% 80%

40% 31% 60% 30% 45% 40% 20% 25% 20% 10% 20% 15% 15% 13% 9% 9% 12% 5% 0% 0% Exclusively Sung Bass Bass Guitar Guitar Organ Snaps (Electric) (Synth) (Acoustic) (Electric) 2018 Q1 2019 2018 Q1 2019

Average Tempo Average Song Length (BPM) (Minutes/Seconds)

100 5 90 83 80 4 3.36 3.13 60 3

2 40

1 20

0 0 Average Song Length Average Tempo 2018 Q1 2019 2018 Q1 2019

Intro Length Range Average Outro Length 0:01 - 0:09 (Seconds)

60% 30 Seconds

45% 23 Seconds

40% 20 Seconds 16 Seconds 25%

20% 10 Seconds

0% 0 Seconds 0:01 - 0:09 Average Outro Length

2018 Q1 2019 2018 Q1 2019

7 Rings Thank U Next Ariana Grande Ariana Grande

Shallow Sunflower Bradley Cooper, Post Malone, Lady Gaga Swae Lee

Sucker Without Me Jonas Brothers Halsey

© 2010-2019 Hit Songs Deconstructed All Rights Reserved 12 6 Songs Charted at #1 in Q1 2019 #1 Hit What do they have in common? Below are select compositional characteristics for the Spotlight quarter's #1 hits.

50% Single Lead Vocalist 100% POP 83% Exclusively Sung PRIMARY GENRE

50% Solo Female Prominent Instruments Used in 50% or More #1 Hits

100%

Influences 80% Featured in 50% or More #1 Hits. 100%

70% 60% 67%

65% 50% 50% 40% Drums/Perc Bass (Synth) Guitar (Electric) Synth (Non-Bass) 60%

67% 55%

50% 67% 95 50% 50% 50% 50% BPM 45% Hip Hop/Rap Ballad/Power BalladElectropop R&B/Soul

KEY TEMPO Under 3:00 MINOR AVERAGE SONG LENGTH