With Complete TV Schedules for ROCHESTER, BUFFALO and SYRACUSE ~ Now Combined With JULY 12 - 18, 1952 ~ ROCHESTER WHIRL MAGAZINE

TV's ROXANNE, Models the latest fashion - A Space Dress

IRENE DUNNE, of Movie Fame, and now a regular on "Stars Playhouse" NEW TV TECHNIQUE TV Ll FE MAKES BOW Western New York's Official TV - A new experimental technique in television Radio and Entertainment Magazine was used for the finat telecast of the season of the RCA Victor Show starring Ezio Vol. 2 4if.12 No. 18 Pinza. The program was shot on location several days in advance, com~ining televis­ Owned and Published by ion and motion pictures techniques. ROBERT H. PEIFFER ASSOCIATES Instead of using movie cameras, television cameras were used on location, the famous 16 State St., Rochester 14, N.Y. mission at San Juan Capistrano·, w here Phone BAker 0513 Pinza played the role of Father · Jacomo, who helps a young widow regain her faith Editor Bob Peiffer and strength. - · NBC and the engineers of A. T. and T . Photographer Len Campagno constructed two microwave relays b_etwee.u. ... Hollywood and the mission. A unit of JULY 12 - 18, 1952 cameras with mobile control trucks were used by the director Sid Smith and pro­ ducer Ted Mills. They were able to moni­ TV Life i• publi•hed weekly of Roche•ler, tor the shots and call them in the same way New York. Sub>cription price $5.00 per they would in a television studio. Editing year, in advance. of the film took place both while the shoot­ ing was going on and later. All of the shots taken by the cameras were relayed to IF YOURS IS A TV HOME Hollywood where they were put on film for video and audio use. The orchestra 11 played "live," however, on the day of the YOU NEED \\TV LIFE telecast. The advantages of this system of pro­ duction are that television has the ability to "go on location" and still can produce with the speed and economy of means of television rather than the expensive motion picture method. The entire production was planned by 34-year-old producer Ted Mills. The script for this program was written by Arthur Penn.

% HOUR TV = 22 YEARS It would take a barnstorming Presidential candidate almost 22 years of daily speech­ making to reach face-to-face the 60,000,000 estimated audience who'll be able to see him in a half-hour television broadcast from the Republican and Democratic conventions. This statistical oddity is from Paul Levi­ tan, CBS-TV Director of Special Events, who bases his calculations on the assumption that the candidate would address at each gathering some 7500 persons, the capacity of the International Amphitheatre in Chi­ Now is the time for a cago, scene of . the conventions. Glamorgraph by the And the candidate would have to go on doing this every day, 365 days a year, for LEN CAMPAGNO STUDIO about 22 years. At that rate, FDR would 133 Clinton Ave. S. • BAker 4431 be just about winding up his campaign tour for his first term. Press Time Flashes

FRIDAY, JULY 11th 1o ,OO---Celebbrity Time. Conrad Nagel is host with guests Dick Haymes, Janis Paige and 8,00---Arthur Murray Party. lauritz Melchair, Betty Ann Grove. Teresa Brewer, and Victor Barge are guests 11 :bo-Boss lady. lynn Bari has trouble finding with Kathryn Murray as hostess. a general manager for her mom moth hous­ ing construction company. 8,30-We The People. Interviews from the Chicago Convention. 9,00---Daorway To Danger. Roland Winters MONDAY, JULY 14th stars in drama of international crime. 8:00---lux Video Theatre. "San Wanted", star­ 10:30-Greatest Fights of The Century. Filmed ring Aina Niemela. haul, Jack Dempsey vs Bill Bernan, 1940. 8,30-Rochester vs Montreal Baseball Game. 11:15-Charlie Wild. Charlie gets off beaten 11 :15 Police Story. A forgery racket is solved sleuth path to get erget poacher. by Indiana State Police.

SATURDAY, JULY 12th TUESDAY, JULY 15th

12:00---Big Top. Annell & Brask, Bicyclists from 9:30-Circle Theatre. "For Worse." A baby sit­ ter realizes that mariage is not a bed of Denmark; Winifred Colleano, Aerialist; The roses. Honey Girls, Acrobats; Jimmy Stutz, Jug­ 11 ,15-Stars Playhouse. "A Southern lady" star­ gler; and Captain Anderson's Animal Cir­ ring Jane Wyatt who plays part of a recluse cu_s of Ponies, Dog s and Monkeys. who is visited by fortune hunting nephew. 2:00-Cavalcade af Stars. Jackie Gleason is hast with Paul Remos and his Toy Boys and the Clark Brothers as guests. WEDNESDAY, JULY 16th 8,00-AII Star Revue. Jan Murray, Evelyn Knight 1 0 .00-Biue Ribbon Bouts. Chuck Davy vs Car­ and others are guests with Mr. Ballentine men Basilio, 1 0-round welterweight, bout as magician emcee. from Chicago. 9,00-Biind Date. Si x young men vie for dates 11 : 15-Mantgomery Presents. " King of the Cas­ with three beautiful girls. tle" starring Robert Coote in a story about 9,30-Saturday Night Dancing Party. louis the last descendant of a long line of Prima and orchestra with Jerry lester, host. Scotch lords.

SUNDAY, JULY 13th THURSDAY, JULY 17th

1 :30-Frontiers of Faith. Dr. Charles Crowe of 8,30-Democratic News Conference. latest news First Methodist Church, Wilmette, Ill . from the Chicago Conference. 4,30-Zoo Parade. Dr. Perkins turns big cats 9 ,30-Mr. Peepers. Wally Cox stars in another into purring kittens with catnip. comedy series. 7 .30-Your lucky Clue. Premiere of a new 10,00-Martin Kane. lee Tracy adds another mystery Quiz starring Basil Rathbone. case Ia the Martin Kane series. ~~WVVSUBSCRIBE TODAY~ ..-·------Enjoy every exciting issue - Get • Accurate Schedules TV LIFE • News and Picture Highlights • Radio and TV Personalities 16 State Street, Rochester 4, N. Y. • Area Entertainment Features Gentlemen, Please enter my subscription to ROCHESTER TV LIFE for one year for - which I enclose $5.00 -A saving of $5.40 on the Single Copy Price.

MY NAME ------··------·------ADDRESS ______, ______ZONE ______

...... ~ ...... ,...... """"""' ...... 3 TH·AT BIG BREAK ... by ARCHIE BLEYER Musical Director of "Arthur Godfrey's Talent Scouts"

"Music hath charms" ~ and it also has its rewards, which is one of the reasons why I get a tremendous thrill out of conducting the orchestral accompaniments for contest­ ants on "Arthur Godfrey's Talent Scouts." Practically all of the artists who appear on the· simulcasts have had good, strong professional experience, and praCtically all of them have been buffeted about by the uncertainties of show business. One day they're "hot," the next day they're scratch­ ing about for engagements. Then comes a try-out for "Talent Scouts" . and a chance to appear on the program. Whether the contestant wins and gets those appearances on Godfrey's morning show, or whether he loses, the opportunity for suc­ cess has been enhanced a thousandfold. Calls come in from booking agents, night Vivacious Janette Davis got her big break on club managers, and theatre owners, and the Godfrey's show and now adds he vocal charm performer is on his or her way to stardom. to "Arthur Godfrey & His Friends," Wednesday I wish I had the space here to tell about nights, and "Arthur Godfrey Time" Monday thru the wonderful "breaks" that have come to Friday. This same pattern is being repeateed with artists who have appeared on "Talent Rochester's own lu Ann Simms, who has just been Scouts," but it will have to suffice to men­ signed to appear regularly on the Godfrey shows. tion only a few. Bill Lawrence was almost entirely unknown when he appeared before our microphone and cameras to croon him­ Jeanne Mitchell and Metropolitan Opera self to fame. Florian Zabach, popular video baritone Frank Guarrera. But I could go on violinist, is a "Talent Scouts '~ alumnus. So like this for several newspaper columns. are Vic Damone, Mary McCarty, comedian Local Girl Makes Good Wally Cox, the Chordettes, Rosemary Cloo­ Latest on our list is a demure little girl ney, songstress June Valli, concert violinist who has just been assigned to the per­ manent cast of Arthur Godfrey's Wednes­ day night show~Lu Ann Simms. On April 21st of this year, the 19-year-old youngster, already popular with Rochester's dancing crowds, stepped on stage, pretty .as a picture, and sang her sweet way into the hearts of a nation-wide radio and TV audience. Now, almost overnight, she's a top-rankTng lumi­ nary. You'll be hearing lots more about · her, I can promise. To stand on stage at "Talent· Scouts" and to watch the performers sing or play Does your furniture need re-covering? their ways to success is the most gratifying Do you want good workmanship, experience I can possibly enjoy. I'm de-. style and fabric? Call lighted to feel that I've had my small part by way of providing fitting orchestral back­ Rudies Upholstering Co. grounds to their genuine talents, in bringing GLenwood 3749, these artists to the attention of a vast and appreciative group of viewers and listeners. 4 ~~JINGLES'' • • • GRAVEL VOICED SIDEKICK

The gravel-voiced, jolly deputy seen on Central California was the scene of the "Wild Bill Hickok" television adven­ Andy's college life; he was a star athlete, then, with an impressive physique, looks ture series is Andy Devine, who plays and personality. His appearance prompt­ Wild Bill's sidekick, Jingles. That ample ed Universal Studios, in the silent movie figure has been seen on the movie screen days, to put him into his first picture, for almost 25 years in "several hundred" "The Collegians," as a baseball player. films. When sound hit the screen his voice The rotund actor's youth was wild and was hardly appropriate to romantic wooly enough to match his TV role. He "leads" but a smart director tried him was born in Flagstaff, Arizona. His in comedy~and he's been a big success grandfather helped found the United at it ever since. Andy's most recent roles States N aval Academy and his father were in "Bowery to Broadway," "The owned a hotel in Flagstaff. One of the Traveling Saleswoman," "Belle of Mon-. thrills of Andy's youth was carrying tana," "Never a Dull Moment," "New the first U .S. Hag with forty-eight stars, Mexico," and "The Red Badge of Cour­ the day Arizona was admitted as the age." last state in the union. The Devines, Dorothy and sons Tad, 16, and Dennis, 12, live on a ranch in the San Fernando Valley, near Los An­ geles. Andy has been honorary mayor of his little neighboring town for 11 con­ secutive years. The family are great sports lovers and on every free week­ end they're off hunting, at a ball game or skiing in the nearby California mount­ ains where Andy owns a lodge. Besides being seen on the screen and television and heard on radio, Andy De­ vine is also a comic book character in a western strip. This man who was born and raised a westerner and who lives and works as one, is ideal in the role of pal to one of the greatest names in the history of the western United States. • SPONSOR • • Of li( • After 25 years of making motion pictures, Andy Devine has found a brand new audience • ~-- • as "Wild Bill Hickok's sidekick. WELCOME WAGON • • 5 COLLEGIATE FOOTBALL TELECAST The National Broadcasting Company tele­ was the most complete and comprehensive vision network will carry the 1852 N .C.A.A. of all the bids we received and we are very college football program, the television com­ happy to know that the N.C.A.A. program will be given such extensive coverage. The mittee of the · National Collegiate Athletic public will not only see the finest of foot­ Association announced June 26. The pro­ ball fare, but through the great medium of gram will include one major game on each television will be informed throughout the of 12 dates during the seasaon and also a season of the values which are inherent in comprehensive offering of small college the college educational and athletic pro­ games, to be presented locally. grams. We are completely convinced that After three days of discussions with NBC will do the job." major networks. sponsors and advertising Supplementing the statement by the com­ agencies, the N .C.A.A. committee headed mittee chairman, Bushnell explained that by Bob Hall, Yale University's director of NBC, under the terms of the N.C.A.A. plan, athletics, and with Commissioner Asa S. will select the schedule of games to be Bushnell of the Eastern College Athletic telecast and will negotiate for the rights to Conference as its director, made the award those games directly with the colleges which to NBC. The award was made on the basis NBC and the prospective sposor or sponsors of the network's proposed geographical cov­ will select. erage, its facilities and its projected program Expressing NBC's gratification, McCon­ for providing the public with information nell said: "The National Broadcasting Com­ on colleges and their educational and ath­ pany is proud to be able to bring the best letic activities. NBC also carried the N .C.­ in college football to American homes thru A.A. football program last year. television in the coming Fall season. We In his letter of acceptance of the NBC will provide the public not only with the offer, Hall stated to Joseph H. McConnell, finest football games but also a comprehen­ [llSOdoJd :JHN aq.L.. ':JHN JO ~uap1saJd sive program of information on college athletics and their place in the field of education." Visit The 12 dates making up the program will comprise the 11 Saturdays from Sept. \\The Gallery of Homes" 20 to Nov. 29, inclusive, plus Thanksgiving To Select Your Home Day. No cities will be blacked out, as they were last year. THE BEST HOME BUYS­ Negotiations for NBC were carried on BEFORE YOUR EYES by Davidson Taylor, general production executive of the TV network, and Tom Our Main Gallery and Calor Vision Mezza­ Gallery, director of sports. Acting for the nine, a theatre in miniature, located at 14 N.C.A.A. television committee was its steer­ E. Main St. (Ground Floor), nearly two thous­ . ing committee, which includes, in addition to and listed properties, shown by photos, slides Bushnell and Hall, Walter Byers, executive and movies. director of the N .C.A.A., and J. Shober John T. Nothnagle, Inc., Realtors Barr of Franklin and Marshall. BAker 8150 Gallery announced that negotiations are already under way to arrange the schedule. MOORE'S QUONSET INN ROCHESTER-FAIRPORT RD. • Chicken in the Basket $1.75 """-- WHEN OUT DRIVING, Stop at Our • STEAKS ....,...... New Outside Stand - for Delicious • SEA .FOODS Barbecues and Cool Drinks

FINE FOODS ALWAYS We Cater to Banquets and Parties

6 _,, DAYTIME PROGRAMS ••• MONDAY THROUGH FRIDAY

1 :00-{Tues) Film CHANNEL 6 (Wed) Art Gallery Program 9 :55-Thoughts for the Day (Thurs.) How Do You Do It? (Fri.) Make It and Market 10:00--{MWF) Morning News (T& T) Arthur Godfrey 1 :15-(Mon) " Homemakers' Design" (TTF) Film 10:15-Morning News (Wed) Bride and Groom (CBS) 10:30-Take It Easy with Mort Nusbaum 11 :00--{MTTF) Bride and Groom 1 :30-Garry Moore Show (Wed) Film 2:15-(Mon) Film 11 :15-(Mon) You and Your Child 2:30-Guiding Light (TWT) Film 2:45-0pen House (Fri) Bride and Groom 3:00-The Big Pay-Oft 11 :30-Strike It Rich 12:00-Noonday News 3:30-Johnny Dugan Show 12:15-love Of Life 4:00-Matinee in New York 12:30-Search for Tomorrow (CBS) 5:00-Hawkins Falls 12:45-"Ship's Reporter" 5: 15-Gabby Hayes 1 :00--{Mon) "Homemakers' Designs" 5:30-Howdy Doody

CHECK THE; SCHEDULES DAILY Tues. July 15th Thur. July 17th Compact, Complete List for Entire Week 6:00 Industry on Parade 6:00 Film 6 :15 News 6:15 News 6:30 Speaking of Sports Sat. July 12th 3:00 Talent Scouts 6:30 Speaking of Sports 3:30 What's My Name? 6 :45 Fun in Sports 6:45 Film 7 :00 Summer Showcase 10:30 Space Patrol 4:00 Film 7 :00 Demo. News Conf. 11 :00 Hopalong Cassidy 4:30 Zoo Parade 7:30 Liberace 7:30 Travel Time 7 :45 News Caravan 12:00 Big Top 5:00 Super Circus 7 :45 News Caravan 1 :00 Western Theatre 8 :00 Groucho Marx 5:30 Hats in The Ring 8:00 Film 2:00 Stars Cavalcade 8 :30 Demo. News Conf. 6:00 Gruen Theatre 8:30 Keep Posted 3:00 Film 9:00 Sportsman ' s Club 6 :00 Gruen Theatre 9:00 Racket Squad 3:30 Film 6 :30 Foreign Intrigue 9:15 little Theatre 9:30 Circle Theatre 9 :30 Mr. Peepers 4:00 Roy Rogers 7 :00 Fearless Fosdick 10:00 Orig. Amateur Hour 4 :30 Film 10:00 Martin Kane 7:30 Your lucky Clue 10:45 Bob Considine 5:00 TV Teen Club 8:00 Big Payoff 10:30 Film 5:30 Rootie Kazootie 11 :00 News 11 :00 News 9:00 TV Playhouse 11 :15 Stars Playhouse 6:00 Bishop Sheen 10:00 Celebri ty Time 11 :15 Broadway 6:30 Wild Bill Hickok 10:30 R.D.C. Theatre 7 :00 Mr. Wizard 11 :00 Boss lady 7:30 Film 11 :30 Sammy Kaye Show 7:45 NBC Weekly News Wed. July 16th Fri. July 1 8th 8:00 All -Star Revue 6:00 Space Cadet 9:00 Blind Date 6:00 Space Cadet 6:15 News 9 :30 Dance Band Party 6 ,15 News 6:30 Speaking of Sports 10:30 Wrestling · Mon. July 14th 6:30 Speaking of Sports 6:45 Perry Como 11 :30 Film Playhouse 6 ,45 Perry Como 7 :00 Summer Showcase 6:00 Space Cadet 7 :00 Summer Showcase 7:30 Those Two 6:15 News 7:30 Those Two 7 :45 News Caravan 6:30 Speaking of Sports 7 :45 News Caravan 8:00 Arthur Murray Party Sun. July 13th 6:45 Perry Como 8 :00 Boston Blackie 8:30 We The People 11 :30 A mer. Air Forum 7 :00 Demo. News Conf. 8 :30 Chromoscope 9 :00 Door of Danger 12:00 In the Park 7 :30 Those Two 8 :45 Barn Dance 9:30 The Unexpected 12:30 Candy Carnival 7 :45 News Caravan 9:00 Kraft TV Theatre 10:00 Summer Sports 1:00 Film 8 :00 lux Video Theatre 0:00 Blue Ribbon Bouts 10:30 Great Fights 1 :30 Frontiers of Faith 8 :30 Roch. vs Montreal 1'1!':45 Sports Parade 10:45 Nature of Th ings 2:00 Name's the Same 11 :00 News 11 :00 News 11 :00 News 2:30 Trouble with Father 11:15 Police Story 11 , 1 5 Robert Montgomery 11 :15 Charlie Wild

DON'T MISS NEXT WEEK'S DEMOCRATIC CONVENTION tSSUE At Your Favorite Newstand!

7 Zoo Parade1 s TELEVISION Director- R. M. Perkins SERVICE DIRECTORY Receives Snake For The Finest TV Service Possible, Call One of These Reliable Concerns Bite During TV Show R. Marlin Perkins, director of the Lincoln GLOBE RADIO & TV SERVICE COMPANY Park Zoo in Chicago and host of "Zoo Parade" on NBC-TV (Sundays, 4:30 pm) , Quick, Efficient Service on Television­ proved the truth of his remarks on non­ Radio-Phonographs. All work guaranteed. poisonous snakes at a luncheon in Memphis, Established since 1935. 717 Clinton Ave. N. Tenn., the other day. He had been bitten Rochester, New York. LOcust 8483. by one a few minutes before delivering his lecture. ALBERT'S TELEVISION Perkins, who was hospitalized for several Authorized Sales and Service for Radio and weeks last year after having been bitten Television. Factory Trained. 1942 Main Street by a timber rattler during telecast of his East. CUlver 3672. NBC program, was bitten by a non-poison­ ous chicken snake during filming (June I 7) ABMAR TELESERVICE CORPORATION for a telecast at the Memphis Zoo. The Television Service Specialists. Prompt, Cour­ bite of the camera-shy reptile drew blood teous Service combined with Quality Work­ from Perkin's neck, but the wound was manship assure you of "The Finest in Tele­ not serious, and Perkins immediately after­ vision Service." 942 Hudson Ave. BAker 9652. ward used the same snake in demonstra t­ ing snake-handling during his talk. ROBBINS TELEVISION SERVICE Member of Radio Technicians Guild. Open Evenings and Sunday. 439 Joseph Avenue. AUTHENTIC ITALIAN DISf-iE -. HAmilton 0303.

CITY ELECTRONICS SERVICE Radio and Television Service. Member of the Radio Technicians Guild. 1304 Dewey Ave. Glenwood 7143.

ED WHITE For TV and Radio Service, Open Evenings. 561 S. Clinton, cor. Alexander. MOnroe 9375. .. Tried MICHAELS RADIO & TELEVISION " Capehart Specialist-365 Park Ave, Roch­ ester, New York. MOnroe 1116. • Lobster Fro Diavolo MOHAWK TELEVISION & RADIO SERVICE Prompt, Reliable Service. 954 Portland Ave. Calamai HAmilton 0742. _J •

NU-TONE RADIO & TELEVISION SERVICE • Spaghetti Complete Sales and Service. Authorized with Clams Admiral Dealer. 240 Lyell Ave. Glen. 8455.

TELL YOUR SERVICEMAN YOU PICKED HIM FROM TV LIFE'S DIRECTORY

8 Here is our popular "Green Thumb Gardner", George Abraham w ith his wife Kale and their two youngsters Leanna and Darryl. George and Kate are to be envied, for despite the hectic pace they have set for themselves in running a thriving greenhouse, writing magazine articles (page 19), and preparing weekly radio shows, they seem to have a lot of fun. You can hear them every Saturday at 12:45 over WHAM. A graduate of Cornell University of Agriculture, George has helped thousands to enjoy raising plants and flowers. If you have a problem, he would like to help you. Just write to him in care of this magazine.

M 0 VI N G ? To Be Sure, Call GEORGE M. C-LANCY Agents North American Van Lines LOCAL AND LONG DISTANCE Storage Packing Shipping 8 CIRCLE STREET MOnroe 8018

9 Nflll1WflfJIJ'S TELEVISION CITY

This model of the first unit of CBS T elevision City, now under construction in Hollywood as the world's first specially designed television plant, is being placed on public exhibit in principal cities of the U.S. Inspect­ ing the model is Betty Luster of CBS-TV's " Songs For Sa le." CBS Television City starts broadcast operations October 1. and on completion will occupy 25 acres. The administration and services building is to the .left, the studio wing to the right. Betty is standing on the actors' parking lot. The studio wing houses four mammoth studios a nd three rehearsal halls. The studios in this initial unit will start with a production capacity of 28 hours per week, almost half the present output of all CBS Television studios in New York, which currently produce 59Yz hours per week. The ramp running around the. second story of the studio area is for hauling scenery, which will be designed and con­ structed in shops in the far end of the administrative and services building. The ramp leading from the street is for entrance of the public from Beverly Bouleva rd. In the words of CBS-TV President J. L. Van Vol­ kenburg, CBS Television C ity will be "as elastic as the new television medium itself, providing efficiency and stability as well as the invaluable advantage of complete · Bexibility tomorrow."

CONSTRUCTION ON SCHEDULE

With work now 70 percent com_plete, construction of CBS Television City, the world's first exclusively designed TV plant, at Beverly Blvd. and Fairfax Ave., Hollywood, is moving into its final phase. Barring interruptions the plant will be ready for operation on the October deadline established at the outset of the project. The initial unit. of CBS Television C ity, built around a core of four large studios and an admin­ istration building, will occupy 15 acres. Ultimately, when additional units are completed, the project will cover 25 acres and include a 13-story administration building.

10 1.1 N I'T E LIFE * Among the "Hi-Lites" that twinkle in the Rochester night is the Ray Brand Trio *DUMPLING HILL with ·their authentic jazz at Squeezer's Restaurant and Cocktail Lounge Musical Bar, 420 State Street. Full Course Dinners - Lunches • • • Friday Specials "And the night shall be filled with mu­ Fish Fry - Scallops - Fried Shrimp sic" -when the charming Suzanne plays the organ at picturesque Colonial Hotd which nestles in the dugway at Ill Empire Boule­ Fils Trio - Fri. - Sat. vard. Suzanne entertains Friday and Sat­ We Cater to Wedding Receptions urday nights. There's a spacious dance Hoor Banquets - Parties to glide over. 2130 Scottsville Road • • • GEnesee 6143-J The gently rolling hills, the lovely Spring­ time blossoms and the awakening ·country­ side make a drive out to Dumpling Hill sheer pleasure. And when you get there IT'S (stop at 2130 Scottsville Road-that's the place) , you'll be greeted with a relaxing THE GARDEN GRILL cocktail and your choice of one of the specials of the house. If you go on a Friday for or a Saturday the Fils Trio will serenade • The Very Fines~ of Food you-and you'll love it! • Real, Friendly Atmosphere • Orchestra and Dancing ·- -. . Billy Spitz' trumpet sounds the call to Friday - Saturday - Sundqy the Fawn Club, 1982 Ridge Road East, and Make It a MUST Each Weekend the .Cugar Blues Five come in with a few blue notes for you. 1133 N~RTON STREET EMpire 1054 REX STEVENSON 1 S LIQUO·R SQUEEZER'S STORE Rochester's Only Authentic Jazz Spot Offers Your Choice Now Presents of

THE '.:. Fine Wines ~ Liquors and Cordials

RAY BRAND TRIO 1738 East Avenue 420 State Street MOnroe 1740 EMpire 0967

12 HIGH LITES * Smiling Jack Smith, that popular Radio and Screen star will appear at The Triton starting July 12 for three days. Hear this * young man with the "smiling voice" while enjoying good food at the Triton. • • • SMILING JACK SMITH You'll have to look for the Hide-A-Way, Radio and Screen Star but it's worth finding!. It's at. 504 Atlantic starting July 12th at Avenue near Culver. The whole place rocks on Fridays and Saturdays when Lou Fellen THE TRITON and his Rhythmasters go to town. Sunday Dinner Starts at 1 P. M. • • • Bowling Banquets Invited The Garden Grill has such a friendly at­ mosphere it advertises it! So, if you like friendly atmosphere, rollicking rhythms and Hide-A-Way at dancing the polka, stop in at 1 U3 Norton Street. You'll be welcome. THE HIDE-AWAY • • • Always A Take a setting like the cocktail lounge of the Hotel Seneca, add a refreshing drink, Star-Studded Show sprinkled liberally with friends, blend ~ and there you have the perfect ingredients Lou Fellon and Rhythmasters for a delightful evening. Try our recipe for FRIDAY - SATURDAY A Night at the Seneca. Book your bowling· banquets and parties now! 504 Atlantic Ave. (near Culver) THE FAWN CLUB Phone: CUlver 6329 for Reservations Now Presents Tasty Food and Delicious Drinks Always COLONIAL BANQUETS and PRIVATE PARTIES HOTEL Serving Lunches 1982 Ridge Rd. CU. 7403 and · Dinners Daily SUZANNE TIMES SQUARE AT THE ORGAN Points With Pride To FRI. - SAT. BILLY VALENTINE Dancing to Bert Latimer and His Orchestra Saturday Evening At The Piano MATT REGER - Prop. 44 Exchange Street 1111 EMPIRE BLVD. LOcust 9442 CWver 3968

13 Channel 8 WHEN Syracuse, N. Y.

11 :35 Mystery Theatre DAILY MONDAY THRU FRIDAY 1 :00 Previews - Sign Off

9,40 Sign On 11 ,oo AI Pearce Show 12:30 Repub. Convention FRIDAY 9:55 Morning Prayer 11 : 15 Bride and Groom 2,30 The Guiding Light 1 CBS New• 11,30 Strike It Rich 2,45 Mike and Buff o,oo 3:30 Summer Session 10,30 Arthur Godfrey 12,00 The Egg & 1 4 :00 Movie Matinee 10,45 Kay' • Kitchen 12d 5 Love of Life 5,00 The Bunkhou•e 6,00 We•tern Theatre 6:20 News and Sports SUNDAY 6,30 Space Cadet WEDNESDAY 6,30 Space Cadet 6,45 ln•ide Ci ty Hall 6:45 Rossi Reports 12,00 Sign On 1,00 Captain Video 4:30 Film Feature 7,00 Captain Video 12:10 Morning Prayer 7,30 Ozark Mt. Boys 5,00 The Bunkhouse 7,30 Your TV Shopper 112:15 footsie Hippodr,ome 7,45 Perry Como Show 6,00 Red Ryder 7,45 Perry Como Show 12,30 Candy Carnival a,oo Lux Video Theatre 6,20 News and Sporh a,oo Mama 1 :00 Freedom Theatre 8,30 Godfrey Talent Show 6,30 Space Cadet 8:30 Pantomine Quiz: 1 ,30 Life I• Worth Living 9,00 My Little Margie 6:45 Industry on Parade 9,00 Playhou•e of Staro 2,00 Sunday Matinee 9:30 Repub. Convention 7 ,00 Captain Videa 9,30 Film Serie• 3:30 Name's the Same J N8ws and Sports 7:30 ~ Furniture Trends 1o ,oo Police Story 4,00 The Big Picture 11,35 Mr. D. A . 7,45 Perry Como Show 10,30 B'd ' w'y- Hollywood 4,30 TV Teen Club 12:05 Previews - Sign Off a,oo Godfrey • 1 ,oo New• and Sport• 5:00 Super Circus 9,00 Strike It Rich 11 ,05 Premier Playhou•e 6:00 Pre-Conv . Program 9:30 Repub. Convention 12,30 Preview• - Sign Off 6,30 See It Now 11 , 30 News & Sporh 7,00 Gene Autry TUESDAY 11 :35 MyStery , Theatre 7,30 Thl• I• Show Bu•ineu 12:30 Previews - Sign Off SATURDAY 8,00 Too$! of Town 2:45 Convention Round-up 11 ,05 Mystery Theatre ·9:00 Information Please 3,30 Mel Tarme Shaw 12,30 Preview• - Sign Off 10:55 Morning Prayer 9,30 Break the Bank 4 :00 Movie Matinee 11 ,oo Space Patrol lO,OO Celebrity Time 5,00 The Bunkhou•e 11 ,30 Prize Party 10,30 What'• My ·Line 6:00 Western Theatre THURSDAY 11 ,45 Film Featurette 11 ,oo Sunday New• 6,20 New• and Sports 12,00 The Big Tap 1 h 15 Previews - Sign Off 6,30 Film Feature 4,30 Film Feature 1 ,oo Hapalong Cauidy 7,00 Capiain Videa 5,00 The Bunkhouse 2•00 My•tery Matinee 7,30 Gadabout Gaddis 6,00 We•tern Theatre 5,30 Wild Bill Hickock MONDf.Y 7,45 Music Hall 6,20 New• and Sports 6,00 Beulah a,OO Film Feature 6,30 Film Feature 6,30 The Ci•co Kid 2:45 Convention Round-up 8,30 Keep Pa•ted 7,00 Captain Video 7,00 Stu Erwin Show 3,00 Mike & Buff 9:00 Crime Syndicated 7 ,30 L.ane Ranger 7 ;30 Beat The Clock 3:30 Summer Session 9 :30 Repub. Convention a,oo Amos ' N Andy a,oo Film Feature 4,00 Movie Matinee 11 ,30 New• & Sports 8,30 Chance of Lifetime 9,00 Songs for Sale 5,00 The Bunkhouse 11,35 Sammy Kaye 9,00 Man AgainJI Crime 1o ,oo Feature Film 6:00 Western Theatre 12,05 Charlie Wild 9:30 Repub. Convention 11 ,oo Wre•tling from Chi. 6,20 New• and Sporh 12,35 Previews - Sign Of! 11 ,30 News & Sports 12,30 Previews - Sign Of!

Channel 5 WSYR-TV Syracuse, N.Y. 9,30 Mr. Peepen ,DAILY MONDAY THRU FRIDAY 10•00 Martin Kane 1O ,JO The Unexpected 12.00 Ruth Lyons 50 Club 3 ,00 The Big Payoff 6,55 Red Patron ·, Sport• 11 ,oo Camera Headline• 12:30 Camero Headlines 4,00 Kate Smith 7,00 (MWF) ·~how Case 12,45 Hollywood Matinee 5,00 Hawkins Falls Tues. Convention FRIDAY a,oo Curtain Call 2,00 Ladle• Day 5d 5 Gabby Haye• Thur. Three 8,30 We, The People 3,30 Johnny Dugan Show 5,30 .Howdy Doody 7,15 (MWF) Goldbergs 9:00 Doorway to Danger 6,00 Canyon Jack 7,30 (MWF) Those Twa 9:30 Dangerous Assignment 1 Cavalcade of Sporh 6 ,30 Ed Murphy (TT) Liberace o,oo 10,45 Greate•t Fighh 6:45 Camero Headlines 7,45 Camel New• 11 ,oo Camera Headline• SATURDAY SUNDAY 10,30 Hollywood Theatre 10:00 Orig . Amateur 'Hour h 50 Sign On & Mu•ic 12,30 New• - Si gn Of! 10,45 Bob Can•idine Shaw 2,00 Theatre of the Air 1 ,05 Sign On and Music 11 ,oo Beyond the Sound J,oo Western Jamboree 1 d 5 Nature of Things MONDAY 4,30 Chicago '52 1 ,30 Frontiers of Faith WEDNESDAY 5:30 Rootie Kazottie 2,00 ,Hat'• In the Ring 8,00 What'• My Name 6,00 Royal Showcase 2:30 America at Work 8:30 Voice of firestone a,oo Youth Wanh to Know 6,30 Big Picture 3 ,00 MidweJ!ern Hayri de 9,00 light• Out a,3o Juvenile Jury 7,00 Film Feature 4 :00 Movietime 9 ,30 Robert Montgomery 9,00 Kraft TV Theatre 7:30 American Inventory 5,00 Zoo Parade 10,30 Who Said That 10:00 Conv. Conference a,oo All Star Revue 5,30 Mr. Wizard 11 ,oo Camera Headline• 10,30 Forum of the Air 9,oo Blind Date 6,00 Roy Ragen Shaw 11 ,oo Camera Headline• 9,30 Dance Party 6,30 Campbell Playhou•e TUESDAY 1 0:00 Conv. Conference 7 ,oo .Bo•tan Blackie THURSDAY 10:30 Assignment - Manhunt 7,30 Meet the Preu a,oo Jeffrey Jone• 11 ,oo Eleventh Hour a ,OO Big Payoff 8:30 Midwestern Hayride a,oo You Bet Your Life Weather 9,00 TV Playhouse 9 ,00 Bau Lady 8:30 Conv. Conference Ba•eball Scare• 1o,oo Gruen Theatre 9,30 Circle Theatre 9,00 Dragnet local News 14 So You Think YOU 'VE Got Trouble s -- You SHOULD Win A Conte st!

Ever wonder what happens to TV contest on his TV show, Mrs. Poot had made her winners? This is the saga of Mrs. Marie way across the United States in slow stages, stopping in Detroit, where she had friends. Poot, 39-year-old French waitress who now It was in D etroit that she wa~ informed lives in Los Angeles, and of the generosity that her papers were not in order. How­ of Ralph Edwards, on whose recent NBC ever, she went on to New York. television show Mrs. Poot won a free trip Edwards could not understand about the to Paris · papers, as he had personally seen to Mrs. The other day, NBC's transportation of­ Poet's passport, visa, re-entry permit and flee in New York received a call from airline reservations. Edwards called TWA Trans World Airlines, indicating that Mrs. in New York, discovered that her papers Poot, who spoke little English and whose were all right, but that she and her husband papers were not in order, was sitting in had not completed their income-tax pay­ TWA's New York office muttering some­ ments and therefore could not leave the thing about Ralph Edwards. country. T he sum? About $200. NBC transportation called NBC Holly­ N ext step: Edwards called his attorney wood, which got in touch with Edwards, in New York, instructed him to send Mrs. who wasn't far away since he's readying Poot the $200 in care of TWA. The Bur­ the return of "Truth or Consequences" to eau of Internal Revenue accepted the pay­ NBC radio on June 17. Edwards was in­ meent, and last Saturday night Mrs. Poot formed that, after winning the trip to Paris departed for Paris.

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15 Channel 4 WBEN-TV Buffalo, N. Y. FRIDAY DAILY MONDAY THRU FRIDAY 7:30 Stars of Excellence 7:45 News Caravan 9:00 Your Fi gure 12,00 (WTF) News 3d 5 (Th) Your Home 8:00 Arthur Murray 9.15 News 12.15 (WTF) Love of life 3:30 Johnny Dugan 8,30 We the People 9:30 learn and Live 12,30 (WTF) Search-Tom. 4:00 Matinee in N .Y. 9:00 Feature Film 9:45 Film Featurette 12,45 The Guid i ng light 5:00 Fun to learn 10:00 Summer Sports Reel 10:00 Shoppers Guide 1 ,oo (WTF) Mat. Play. 5,15 Flash Gordon 1O ,Jo Greatest Fights 1o ,JO (Th) Arthur Godfrey 1, 15 (Tu) All -Star Ball 5,30 Howdy Doody 10:45 Nature of Things { Fri) Tee Vee Theatre 1 ,45 (WTF) Johnny' s Sho,. 6:00 Sagebrush Trail 11 ,oo Lote News 10,45 (Th) TeeVee Theatre 2 ,oo (WTF) Garry Moore 6,Jo News 11 ,JO Racket Squad 11 ,oo (TF) Bride, Groom 2,30 (MWTF) Meet M illers 6 ,45 Sports Spotlight 12,00 The Unexpected 11.15 (MWT) Bri de, Groom J,OO (MWF) Big Payoff 7 :00 Summer Sh 'case 11 ,JO Strike It Rich (Th) Ships Reporter 7.15 (WF) Goldbergs (Th) Your Family (Th) Yg . Ch'ms. SATURDAY 11 ,oo Space Patrol SUNDAY 11 : 15 Montgomery Presents 11 ,oo Late News 11,30 Children's Theatre 11 , 30 Charlie W ild 12,00 News 12,00 Big Top 12:15 Film featurette MONDAY 1 ,oo Wild Bi ll Hickok 12:30 Film Featurette 7:30 Stranger than Fiction WEDNESDAY 1 :30 To Be Announced 1 :00 Range Rider 7 :45 News Caravan s,oo Arthur Godfrey 2:00 Fi I m Feature 1 :30 Frontiers of Faith 8 :00 Video Theatre 9,00 TV Theatre 2,30 Campbell Playhouse 2:00 Hats in the Ring 8:30 Voice of Firestone 1 o,oo Boxi ng Bout 3:00 Hopalong Cassidy 2:30 The Big Picture 9 ,00 My Little Margie 10,45 Sports Spot 4 :00 Film Featurette 3:00 To Be Announced 9:30 Crusade in Europe 11 ,oo Late News 4:30 Paul Whiteman J,Jo Claudi a 10:00 Summer Theatre 11:15 To Be Announced 5,00 Cisco Kid 4:00 Burns and Allen 11 :00 Late News 11 ,Jo The Web 5,30 Beat the Clock 4:30 Name's the Same 11:10 Final Sports 6,oo Sports Spotlight 5,00 Sky King Theatre 11 :25 FBI Fugitives THURSDAY 6 : 15 News Bulletins 5:30 lone Ranger 11 :30 Man Against Crime 6:30 Western Theatre 6 :00 Vacation Time 7:30 Feminine Angle 7,30 UofB Round Table 6,30 Charades TUESDAY 7 :45 News Caravan s,oo All-Star Revue 6:50 News 8:00 Groucho Marx 9,00 Blind Date 7 :00 Fearless Fosdick 7 :30 Sportsman's Club 8:30 TV News Conference 9:30 Dance Party 7,30 Lucky Clue 7 :45 News Caravan 9:00 Dragnet 1 o,oo Newsreel s,oo The Big Payoff 8:00 Midwestern Hayride 9:30 Mr. Peepers 10:15 Week in Sports 9,00 TV Playhouse s,JO Keep Posted 10:00 Martin Kane 10:30 Assignment-Manhunt l 0 :00 Celebrity Time 9,00 Boss Lady 10:30 Dangerous Assignment II ,oo Late News 10:30 One Man 's Family 9 :30 Circle Theatre 11 ,oo Late News 11 :05 Weather Forecast 11 ,00 Late News 10:00 Orig. Amateur Hour 11 : 15 Industry on Parade 11 : 10 Final Sports Review 11 :10 Sports Review 10:45 Invitation Playhouse 11:30 Playhouse of Stars 11 d 5 Film Theatre ROY ROGERS TO HEADLINE 1952 WORLD CHAMPIONSHIP RODEO

Roy Rogers, NBC star of his own radio and tiful mare, Buttermilk. television show has been signed to headline At every performance of the 40 shows the 1952 World Championship Rodeo to be scheduled during the 26-day period, the Roy held in Madison Square Garden this fall, Rogers world-famous Liberty Horses will be according to a joint announcement made featured. These comprise a team of eight by Art Rush, Rogers' manager, and Ned highly trained golden palominos which Roy Irich of the Garden. puts through their paces. Rogers was signed by Irish, who Hew to At the end of every show Roy and Dale Hollywood on the deal, at the highest guar­ will circle the arena, shaking hands with all antee and percentage ever set bY. the arena. their young fans. Sharing top billing with the ' King of the Cowboys" will be Dale Evans, "Queen of In his recent appearance as star of the the West," who is Mrs. Rogers in real life; Houston Rodeo, January-February this year, and Pat Brady, comic who regularly appears Rogers broke all records in the 20-year hist­ with Rogers on his TV show. The popular ory of the show at the Houston Coliseum, movie cowboy will bring with him from grossing $468,000 for 19 performances. Hollywood his trio of animal stars, includ­ The Roy Rogers Show on radio and his ing Trigger, his golden palomino for whom television show will be recorded and filmed he recently turned down $200,000; Bullet, several weeks in advance in Ho)lywood to his German shepherd dog, and Dale's beau- permit Roy's Garden appearance. 16 OVER THE TV FENCE''

If anyone has any doubts about the place of TV in the lives of Americans, let him her waking hours in the movies . . . TV mull over the telecasts of the political con­ cameras didn't phase John Kieran and Frank­ ventions. "Greatest TV Show on Earth," lin Adams on "Information Please.'' Those sez Variety, show biz bible ... Now it is guys could come up with the right answer Milton Berle himself who'll pull a switch subemrged in the ocean . . . New sports next season when he changes his format quiz, titled "Ask Me Another" debuts soon to situation comedy. And speaking of Uncle over NBC-TV. If they run into trouble Miltie, did you know that he recently made they can always get Kieran to give 'em · an appearance on a French TV station in the answers . . . Ed and Pegeen Fitzgerald Paris? He wise-cracked in English, with an off for a quick trip to Europe . . . Two interpreter trying to translate . . . Filming Chicago programs, "Stud's Place" and has already started on the new "The Doc­ "Kukla:· were among the winners in the tor" series, which makes its debut over annual awards by the Illinois Institute of NBC-TV in August. Title role will be Technology. Couldn't happen to a nicer played by Warner Anderson, former film 'pair . . . Mary Hartline, that cute blonde actor . . . Deal all set for the TV version dish on "Super Circus" now has a doll of "Ozzie & Harriet" next Fall. Ditto for named after her . . . Greg Ratoff, George Der Bingle and the soft-drink company. Jesse!, Sir Gladwin Jebb and Howard Lind­ Bing will do both a weekly radio and TV say and Russell Crouse will take over the show . . . So high was the asking price guest spot on the "Information Please" for the TV rights to "Life With Father" panel in due course . . . The Red Skelton that NBC-TV cooled off considerably. How­ family taking it easy in Honolulu . .. "Beu­ ever, Main Stem rumors say it may still lah," slated to disappear from the cables, wind up on CBS-TV after all . . . ANTA. has been rescued from oblivion by. the spon­ noted stage organization, will be back in full sor who has decided to continue . . . The force on TV come Fall. They formerly pro­ State of Florida is going all out in its duced "Showtime, USA" but have been campaign to attract TV producers to the off the cables for a year. New set-up will land of oranges and baseball training camps. find top theatre and TV directors handling The Governor has even hinted that there half-hour dramatic shows featuring top may he important tax concessions made ... name actors in plays from the pens of the New York TV viewers who like crossword leading playwrights . . . Those pledges puzzles can have their fun and see it too for money raised by Crosby and Hope on when a new seril's titled, "TV Crossword their recent telethon are coming in pretty Puzzle" makes its debut over a local sta­ slow. Seems a lot of jokesters called in tion. The N.Y. Times Puzzle editor will names of celebrities with phony donations. emcee . . . TV femcee Arlene Francis a distressing practice that hits all worthy off to Hollywood shortly to appear in a charity drives . • . Title of the new hour film . .. Wally Cox' new series, "Mr. and a half program to be announced in the Peepers," started on NBC-TV this month. Fall by the Ford Foundation is "Omnibus.'' If he gets the proper setting (and script) and naturally will contain a little of every­ he can be a very funny man, indeed . . . thing. Shows will be both live and filmed Ever wonder how many TV sets are cur­ and are to be emceed by Alistair Cooke, rently in use in San Francisco? Well. the noted Britist correspondent. Upcoming, for answer is 395,000 ... Patti Page's new example, are to he three original plays by twice weekly CBS-TV show strikes us as Maxwell Anderson; a series by Maestro one that will give the little girl a terrific Leopold Stowkowski and other distinguished boost up the ladder . . . Robert Rockwell artists. The program should be TV at its set to play opposite lovely Eve Arden in the most intellectual best . . . Cute Susan new TV version of "Our Miss Brooks." Douglas, who plays the role of Kathy on Jeff Chandler acts the role on radio ... TV's new daytime serial. "Guiding Light,'' Good news for friends of Rochester's 19- is a former Czechoslovakian gal who es­ year-old Lu Ann Simms, a recent winner caped the Nazis and came here as a young­ on "Talent Scouts." She has just been made ster. Taught herself English by spending a regular cast member of the TV show. 17 COAXIAL CAMPAIGN The Presidential elections this year may witness a new political phenomenon called the "Coaxial Campaign," according to TV experts of Allen B. DuMont Laboratori ~ s . Inc. DuMont engineers explain the term as follows: The trains used by candidates to stump the country will follow routes parel­ leling the TV coaxial cables and microwaves relay lanes so that local telecasts and nat­ ional pickups can be arranged as quickly as political strategy demands. * * *

Already known to thousands of area listeners, Roz Allyn is the bright new personality that brings "To The Ladies" aver WHEC daily, Mon­ day through Friday. Her wormth and sincerity have made her a welcome member to the family's morning listening. * * * 3 Out Of 4 For BERLE TEXACO STAR THEATER will return to the air September 16th, and will appear three out of every four weeks, it was an­ nounced by D . W . Stewart, advertising manager of The Texas Company. The hour­ long show will use the full NBC television network and enough additional stations to cover 63 cities in the United States having TV facilities. For the past 4Yz years, Milton Berle has been starred on the top-ranking Texaco Star Theater television show on a weekly schedule. At the time of the announcement of next season's schedule, Berle stated that DOUGLAS EDWARDS, CBS-TV news commentator the change to three weeks on and one week and star of "Douglas Edwards With the News," off had been made largely at his request. tries aut one af the new walkie-talkie sets which Berle, credited with being one of the hard­ he and other CBS-TV newsmen will use to est working, most intense performers in show cover the conventions. Especially designed for business, has felt for some time that he the event, the weight of all three components must ease- up. totals only 5V2 pounds. 18 THE GREEN THUMB Peggy Wood Meets King By DOC and KATY ABRAHAM, Naples, N.Y. Peggy Wood, star of CBS-TV's "Mama," will fly to Norway this August, accompanied "The Green Thumb" is broadcast every by her husband, for an audience with King Saturday at I 2:00 noon over WHAM-TV Haakon of Norway. Miss Wood will per­ African Violet Soils: Although violets will sonally thank King Haakon for the Royal grow in a wide range of soils, we are con­ St. Olav medal recently bestowed upon her vinced that most of the "hidden" troubles for portrayal of the Norwegian-American with these plants lies in the potting mixture. "Mama," seen on CBS-TV Fridays at 8:00. In native East Africa the Saintpaulia lives The "Mama" show will take a summer in leaf mold and decomposed rock, in areas vacation after the July 4 broadcast. The receiving nearly 100 inches of rainfall an­ summer replacement beginning July II is nually. Violets do best in a slightly acid "The Arthur Murray Party," a musical soil. When soils are too alkaline, plants are variety program. "Mama" will return Fri­ stunted, develop a yellowish color, with day, September 5. poor root growth. Soils too acid often are stunted and will cause buds to drop befoFe

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