September 21, 2015

The Bachelorette Sponsors Announced. Oral-B, Chemist Warehouse, RSVP On Board For New Series.

Network Ten is pleased to announce the sponsors of the highly-anticipated first season of Australia.

Oral-B, Chemist Warehouse and RSVP are helping Australia’s first Bachelorette, Sam Frost, continue her search for true love. Other sponsors will be announced as the series progresses.

Hosted by Osher Günsberg, The Bachelorette Australia follows Sam over a series of extravagant dates, cocktail parties and nerve-racking rose ceremonies as she searches for her soulmate among 14 of the country’s most eligible bachelors.

Network Ten Executive General Manager, Sydney, Louise Barrett, said: “We’re delighted that some of Australia’s biggest brands have chosen to partner with this new engaging and entertaining series that’s a massive hit around the world.

“The Bachelorette Australia offers our clients significant and exciting partnership and integration opportunities in broadcast, social, online and externally, in a show that’s sure to get the whole of Australia talking.

“This year The Bachelor Australia increased its audience by 27%. It dominated the conversation on social media and was a smash across multiple screens, breaking records on www.tenplay.com.au.

“Sam Frost was an instant hit with viewers of the 2014 season of The Bachelor Australia and she is set to captivate fans once more.”

Oral-B Brand Manager, Alex Khoury, said: “Oral-B’s innovative teeth whitening range, 3D White, is known for brightening Aussie smiles and helping consumers laugh, talk and smile with confidence.

“We look forward to seeing the Bachelorette stand out and shine her brightest throughout the series, and are thrilled to be part of her journey to find a perfect match.”

Chemist Warehouse, COO, Mario Tascone, said: “To promote our new fragrance Axis Floral, Chemist Warehouse has partnered with The Bachelorette Australia for what we think is a perfect match.

“The young female target market is hard to reach, so an integrated sponsorship in a social, appointment viewing show like The Bachelorette Australia is a key strategy to increase awareness of the product. This audience is also highly influenced by celebrities, so our sponsorship includes product integration with Sam wearing Axis Floral on one of her dates; he will hopefully fall in love with her and with her scent.”

RSVP CEO, Dave Heysen, said: “RSVP is in the business of helping Australians find great dates and we're excited to support Sam on her journey to find love.”

The Bachelorette Australia. Premieres on Wednesday, September 23 at 7.30pm. Only On TEN

For more information, please contact:

Rob Sharpe Corporate Communications Executive P: (02) 9650 1226. M: 0431 173 242. E: [email protected] @Ten_Corporate