Distilled Spirits Labels
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This informational pamphlet is designed to educate the American public about This Thisinformational informational pamphlet pamphlet is designed is designed how to read an alcohol beverage label. to educateto educate the Americanthe American public public about about If you want to learn more, visit our web how howto read to readan alcohol an alcohol beverage beverage label. label. Web site at www.ttb.gov. If youIf wantyou wantto learn to learnmore, more, visit ourvisit webour web A proud past....A focused future Web Website at siteTTBTTB www.ttb.gov. at PP 5190www.ttb.gov.5190.22 (0 (04/2008) 4/2008 ) TTB PTTB 5190 P2 5190(04/2002 (084)/2008) WHAT A DISTILLED SPIRITS LABEL TELLS YOU If you have ever taken a look behind a bar, you have seen rows upon rows of different bottles in a variety of heights, sizes, colors, and flavors. Usually the majority of these bottles are distilled spirits. Distilled spirits are generally produced by first combining various ingredients and fermenting them. The resulting fermented “mash,” which has a low alcohol content, is then heated in a still until the alcohol turns into a vapor, which is captured and then turned back into liquid alcohol. This process is called “distillation,” and is generally what distinguishes these products from wine and malt beverages. TTB regulations require that many types of distilled spirits, such as vodka, gin, rum, and tequila, must be bottled at no less than 40% alcohol by volume (80° proof). Other products, such as cordials, liqueurs, and specialties, may be bottled at a lower alcohol content. A careful review of the label will help you to understand the product in the bottle, and TTB designed this guide to help consumers make an informed choice when purchasing a distilled spirits product. TTB regulations can be quite detailed in regard to the production of distilled spirits and the information appearing on the bottle; not every possibility is presented here, but this guide will give you a good grasp of the fundamentals. For more detailed information please see the regulations listed on the back of this pamphlet. CLASS/TYPE DESIGNATION BRAND NAME The brand label of a distilled spirit must contain a The brand name is used to identify and market a distilled designation that accurately identifies the product in the spirits product. A brand name may not mislead the bottle. The regulations are quite specific as to the consumer about the age, identity, origin, or other ingredients and processes used to produce a product of a characteristics of the distilled spirit. given class or type. For instance: Gin must derive its main characteristic flavor from juniper NAME AND ADDRESS berries. In addition, gin labels must also show the commodity from which the product was distilled (e.g., The name and address of the bottler or importer must “Distilled from grain”). appear on the container. However, the address of the bottler's principal place of business may be used instead of Vodka is defined as neutral spirits (alcohol produced from the actual location where the bottling took place. It is also any material at or above 190° proof) so distilled, or so permissible for a bottler/importer to use a duly authorized treated after distillation, as to be without distinctive trade name in place of its usual operating name. character, aroma, taste, or color. Like gin, vodka labels must also show the commodity from which the product was distilled. ALCOHOL CONTENT Rum must be made from the fermented juice of sugar cane, A statement of alcohol content expressed in percent by GIN sugar cane syrup, sugar cane molasses, or other sugar