A STUDY on VIEWERS PERCEPTION TOWARDS NEWS BROADCAST of SUVARNA NEWS CHANNEL BENGALURU" for the Period of 15 January, 2018 to 24 March, 2018
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Suvarna News Asianet News Network Private Limited (CIN No.:U92100MH2008PTC181882) Registered Office: Jay Chambers, Service Road, Vile Parle(East), Mumbai, Maharashtra - 400057 Tel: 022-26100084 Corporate Office: No.36, Crescent Road, Bengaluru-560001, Karnataka, India Tel: +91 80 30556300 www.suvarnanews.com TO WHOMSOEVER IT MAY CONCERN This is to certify that Mr ASHISH ROY A, studying MBA at ACHARYA INSTITUTE OF TECHNOLOGY USN bearing (1AZ16MBA15) has successfully completed his internship at Suvarna news and completed the project on "A STUDY ON VIEWERS PERCEPTION TOWARDS NEWS BROADCAST OF SUVARNA NEWS CHANNEL BENGALURU" for the period of 15 January, 2018 to 24 March, 2018. At SUVARNA NEWS, BENGALURU. He has exhibited a high level of enthusiasm and commitment in his work. We wish all the best for his future Endeavour's. Regards, Bangalore. Asianet News Media & Entertainment Pvt Ltd. As1anet News•Suvarna News•Republic TV Kannada Prabha•lndigo 91.9fm·Asianet Newsable www.aslanetnews.com/malayalam/kannada/telugu/tamll ACHARYA INSTITUTE OF TECHNOLOGY (Affiliated to Visvesvaraya Technological University, Belagavi, Approved byAICTE, New Delhi and Acc redited byNBA and NAACl Date: 24/05/2018 CERTIFICATE This is to certify that Mr. Ashish Roy A bearing USN 1AZ16MBA15 is a bonafide student of Master of Business Administration course of the Institute 2016-18 batch, affiliated to Visvesvaraya Technological University, Belgaum. Project report on "A Study on Viewers Perception Towards News Broadcast of Suvarna News Channel Bengaluru" is prepared by him under the guidance of Prof. Sendhil Kumar in partial fulfillment of the requirements for the award of the degree of Master of Business Administration, Visvesvaraya Technological University, Belgaum, Kamataka. Signature of Internal Guide ~ Signature of Principal PRINCIPAL ACHARYA INSTITUTE OF TEvm~OLOGY Soldevanahalll Bangalore-560 107 Acharya Dr Sarvepalli Radhakrishnan Road. Soladevanahalli. Acharya PO .. Banga lore 560 107, Karnataka. India • www.acharya.ac .in/ait/ • Ph· +91 -80-225 555 55 Extn. : 2102 • Fax: +91-80-237 002 42 • E-mail: principalait@acharya ac in DECLARATION I, Ashish Roy A, hereby declare that the Internship report entitled "A STUDY ON VIEWERS PERCEPTION TOWARDS NEWS BROADCAST OF SUVARNA NEWS CHANNEL BENGALURU" with reference to "Suvama News, BENGALURU" prepared by me under the guidance of Prof. Sendhil Kumar, faculty of M.B.A Department, Acharya Institute of Technology and external assistance by External Guide Name, Designation and Organisation. I also declare that this Internship work is towards the partial fulfilment of the university regulations for the award of degree of Master of Business Administration by Visvesvaraya Technological University, Belgaum. I have undergone a summer project for a period of Ten weeks. I further declare that this project is based on the original study undertaken by me and has not been submitted for the award of any degree/diploma from any other University I Institution. Place: Bengaluru Signature of the student Date: 2'3 (5 ( 2o ( ~ ACKNOWLEDGEMENT I deem it a privilege to thank our Principal, Dr. Sharanabasava Pilli, Dr. Mahesh, Dean Academics and our HOD Dr. Nijaguna for having given me the opportunity to do the project, which has been a very valuable learning experience. I am truly grateful to my internal research guide, Prof. Sendhil Kumar, for their research guidance, and also I am grateful to my external guide Mr Girish C M, Marketing Manager, Suvarna News., for continuous encouragement, and opportunities provided I wish to thank all the respondents from the firms who spent their valuable time in discussing with me and giving valuable data by filling up the questionnaire. My sincere and heartfelt thanks to all my teachers at the Department of MBA, Acharya Institute of Technology for their valuable support and guidance. Last, but not least, I want to express my deep appreciation to my parents for their unstinted support. TABLE OF CONTENTS CHAPTER PAGE CONTENTS NO. NO. EXECUTIVE SUMMARY 1. INTRODUCTION 1 1.1. Introduction 1 1.2. Industry Profile 2-10 1.3. Company Profile 11-13 1.3.1. Promoters 14 1.3.2. Mission and Vision 14 1.3.3. Service Profile 14 1.3.4. Area of Operation 15 1.3.5. Infrastructural Facilities 15 1.4. Competitors Information 15 1.5. SWOT Analysis 16-18 1.6. Future Growth and Prospects. 18 CONCEPTUAL BACKGROUND AND LITERATURE 2. 19 REVIEW 2.1. Theoretical Background of the study 19-20 2.2. Literature Review 20-24 3. RESEARCH DESIGN 25 3.1. Statement of the Problem 25 3.2. Need of the study 25 3.3. Objectives. 25 3.4. Scope of the study 25 3.5. Research Methodology 26-28 3.6. Hypothesis of the study. 28 3.7. Limitations. 28 3.8. Chapter Scheme 29-30 4. DATA ANALYIS AND INTERPRETATION 31-49 5. FINDINGS, SUGGESTIONS & CONCLUSION. 50 5.1. Findings 50 5.2. Suggestions 51 5.3. Conclusions 51 BIBILOGRAPHY ANNEXURE LIST OF TABLES TABLE NO. PARTICULARS PAGE NO. 4.1 Table Table Showing Gender. 31 4.2 Table Table Showing Age Group. 32 4.3 Table Table Showing Time Spent. 33 4.4 Table Table Showing News Hour. 34 4.5 Table Table Showing Mode Used. 35 4.6 Table Table Showing News Content. 36 4.7 Table Table Showing Attraction towards News Content. 37 4.8 Table Table Showing Attention towards News Reporter. 38 4.9 Table Table Showing Comparison among Competitors. 39 4.10 Table Table Showing Does Visual Effect help. 40 4.11 Table Table Showing Creativity. 41 4.12 Table Table Showing Truth Involved. 42 4.13 Table Table Showing Accuracy Involved. 43 4.14 Table Table Showing Proximity of Reach. 44 4.15 Table Table Showing Similarity in Content. 45 4.16 Table Table Showing Continuous Entertainment. 46 4.17 Table Table Showing Closure to programs. 47 4.18 Table Table Showing Ratings. 48 4.19 Table Table Showing Hypotheses. 49 LIST OF GRAPHS GRAPH NO. PARTICULARS PAGE NO. 4.1 Graph Graph Showing Gender. 31 4.2 Graph Graph Showing Age Group. 32 4.3 Graph Graph Showing Time Spent. 33 4.4 Graph Graph Showing News Hour. 34 4.5 Graph Graph Showing Mode Used. 35 4.6 Graph Graph Showing News Content. 36 4.7 Graph Graph Showing Attraction towards News Content. 37 4.8 Graph Graph Showing Attention towards News Reporter. 38 4.9 Graph Graph Showing Comparison among Competitors. 39 4.10 Graph Graph Showing Does Visual Effect help. 40 4.11 Graph Graph Showing Creativity. 41 4.12 Graph Graph Showing Truth Involved. 42 4.13 Graph Graph Showing Accuracy Involved. 43 4.14 Graph Graph Showing Proximity of Reach. 44 4.15 Graph Graph Showing Similarity in Content. 45 4.16 Graph Graph Showing Continuous Entertainment. 46 4.17 Graph Graph Showing Closure to programs. 47 4.18 Graph Graph Showing Ratings. 48 4.19 Graph Graph Showing Hypotheses. 49 EXECUTIVE SUMMARY Suvarna News was propelled by Asia net News Pvt Ltd, Suvarna News is a Kannada News broadcasting Network all over Karnataka. It passes on 24 hours of News label lined as Neera Dhitta Niranthara (English Translation being Straight Bold Relentlessness). It works just locally covering all the present issues all events crosswise over complete Karnataka. This study is on viewer’s perception on broadcast of news on Suvarna news channel, which joins the study of viewer’s perception from Suvarna news channel, along these lines the study was proposed to know the viewer’s perception. This study is an descriptive research & sampling was done by non-probability convenient sampling method with a sample of 100 respondents & Primary data was accumulated by study which was arranged to know viewers perception through particular request & secondary data was assembled by locales, journals & books to analyze the report simple correlation was used and excel for percentage analysis. The Maximum number of the Respondents concurred that the Suvarna News Channel as Great & Prefer to watch Suvarna News channel among ETV Kannada News, Raj Kannada News, Kasthuri News 24, Sudhi TV. Different Respondents said that they get a kick out of the opportunity to watch important news on Suvarna News as fundamental Inclination. The Suvarna News Channel to center around conferring Social masterminded focuses which cause a unimaginable change in the general populace what's more ought to be totally clear while broadcasting News. The projects can be indicated much sensibly with solid data's, other than that it must be direct. It can likewise center on enhancing its Coverage of News towards National issues & Entertainment News. CHAPTER – 1 INTRODUCTION 1. 1. INTRODUCTION. The viewer is client of a media channel & he is the establishment of each business & keeps it in proximity He is finishing some assistance by tuning into the channel. He isn't wards on us. We are wards on him. A profitable affiliation understands that a satisfied client is the best promoting master for their things. Points of interest are produced using the impression of viewers. Client faithfulness is moving target where client needs & execution norms are consistently changing with the contenders besides meeting or beating client necessities. As this definition clears up, fulfillment is a fragment of saw execution & longings. If the execution comes up short with respect to wishes, the customer is puzzled. In case the execution empowers the wants, the customer is fulfilled. In case the execution defeats wishes, the customer is phenomenally fulfilled or enchanted. Different affiliations are going for high fulfillment since customers who are beginning late fulfilled still imagine that it’s easy to switch, when a ruling offer comes. The all-inclusive community who are uncommonly are basically less composed to switch. A high fulfillment of satisfaction makes an excited proclivity with the brand & not conventional slant & the result is high undaunted quality.