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A4 Impact Report 2017 16/05/2018 15:40 Page 1 A4 Impact Report 2017 16/05/2018 15:40 Page 1 THE GOLF FOUNDATION Impact Report 2017-2018 www.golf-foundation.org A4 Impact Report 2017 16/05/2018 15:40 Page 2 CONTENTS ABOUT US 2 CORE ACTIVITY 3 WELCOME FROM THE CEO 4 THANK YOU TO KEY PARTNERS 6 ‘START, LEARN AND STAY’ 8 ‘GOLF FOR ALL’ 14-17 UNDERPINNING 18 RAISING AWARENESS 20 FUNDRAISING 22 OUR SUPPORTERS 23 PRESIDENTS’ AWARDS WINNERS 24 Image on this page and front cover by Leaderboard Photography, who have provided a number of excellent pictures in this report www.golf-foundation.org THE GOLF FOUNDATION 1 A4 Impact Report 2017 16/05/2018 15:40 Page 4 ABOUT US CORE ACTIVITY The Golf Foundation is a registered charity established in 1952 by Our Mission Our Aims Core Activity Sir Henry Cotton, Gerald Micklem and other leading amateurs. Its activities are now overseen by a Board of Trustees which includes We believe that there are numerous The Golf Foundation has 2 clear HSBC Golf Roots is the Golf Independent Trustees as well as representatives from a number of benefits to playing golf and that for any strategic aims, which meet both its Foundation’s national development charitable objectives and its the major golfing bodies. young person the sport offers Skills for programme that makes the benefits of Life, a game for life and a healthy life. responsibility to help grow the sport: golf available to young people and helps Patron: Skills for Life is a principle that Golf for all - providing any them to ‘Start, Learn His Royal Highness The Duke of York, KCVO, ADC underpins the Golf Foundation’s work young person, regardless and Stay’ in the sport. The Golf President: and is based on the belief that children of background or ability, Foundation works with schools, Sandy Jones and young people are able to develop 1 with the opportunity to community organisations and clubs by playing and personal skills through golf, enjoy the playing and providing adapted equipment, training Vice-Presidents: The following individuals have been appointed as which will benefit them for the rest of personal benefits of golf. workshops, resources, grants and honorary Vice-Presidents in recognition of their service to the Golf their lives. Golf places strong emphasis support from a network of Regional Foundation, their playing achievements, or their contribution to the on standards of behaviour and, Helping any young person Development Officers. development of golf: therefore, is an ideal medium through to ‘Start, Learn and Stay’ in Peter Alliss Sandy Lyle MBE which young people can develop key 2 golf, providing a player Sir Michael Bonallack OBE Catriona Matthew MBE values such as honesty, respect and pathway into golf clubs. Dame Laura Davies CBE Alison Nicholas MBE sportsmanship. Sir Nick Faldo MBE Ian Peacock OBE Golf can be played from a young age Bernard Gallacher OBE Tony Jacklin CBE through to a very senior age; many Our Values Karen Stupples Paul Lawrie MBE people only take up golf once they have The Golf Foundation is Charles Harrison John Uzielli FUN retired from other team sports and proud of its unique history Tony Wheeler express a regret at not having taken up and position in golf, created CHILD golf earlier. It is the aim of the Golf by Sir Henry Cotton in 1952, Foundation to make golf more available to take golf into schools and CENTRED Chairman: to young people so that they can ultimately to make the game Stephen Lewis INCLUSIVE continue playing or confidently return more accessible to young Senior Executives: to the sport as an adult. people. We believe that the INSPIRING Golf Foundation can help Chief Executive: There are many healthy aspects to golf, young people to enjoy the Brendon Pyle from keeping physically active in a INNOVATIVE playing and personal benefits Finance Manager: Marketing Manager: stimulating outdoor environment to the of golf by making it James McAllister Sarah Sorrell mental benefits of socialising with ENRICHING Development Manager: Head of Fundraising: friends at all stages of life. Martin Crowder Vanessa Bell Our Key Initiatives: TRI-GOLF is an adapted STREETGOLF is an GOLFSIXES LEAGUE is HSBC GOLF ROOTS version of golf for children adapted version of golf for creating fun, team golf in CENTRES are junior in primary schools. young people in secondary local club leagues, friendly facilities committed schools and community encouraging kids to ‘Stay’ in to working in the local ‘HELPING YOUNG PEOPLE TO ENJOY THE PLAYING projects. the sport, supported by community and offering parents. a progression into regular AND PERSONAL BENEFITS OF GOLF’ play. 2 THE GOLF FOUNDATION Tel: +44 (0)1992 449830 www.golf-foundation.org THE GOLF FOUNDATION 3 A4 Impact Report 2017 16/05/2018 15:40 Page 6 WELCOME FROM HUNDREDS OF THOUSANDS OF YOUNG PEOPLE ACROSS THE BRITISH ISLES CONTINUE TO BE THE THE CHIEF EXECUTIVE BENEFICIARIES OF THIS CHARITY’S WORK Safeguarding the future of Golf The April 2017 to March 2018 operational year has seen the Golf Foundation consolidate its position as a child-centered charity that uses inspiration and innovation to introduce over 500,000 young people to the sport annually and helps to ensure their experience in the sport is an enjoyable and safe one. In May 2017, the Golf Foundation launched its findings into what makes a great experience for junior golfers and will keep them engaged in the sport. Carried out by Sports Marketing Surveys INC, one of the most notable findings from the research was that 99% of parents whose children play the sport see it as providing a Brendon Pyle safe environment. The majority of parents also see golf as one of the CHIEF EXECUTIVE best for teaching positive behaviours to their children and for developing life skills. This important insight underlines the belief of the entire Golf Foundation staff and its Trustees that the golfing experience for every child should be fun, enriching and, above all, safe. This belief is fundamental in a time of high profile historical safeguarding cases in other junior sports; the care of young people has to always come first. Over the past 12 months child protection and ensuring a positive experience for all juniors in golf clubs has been a major focus. A considerable amount of time and effort has been spent by the charity’s Regional Development Team to develop joint action planning and safeguarding procedures for clubs, in partnership with England Golf, that •500 golf clubs signed up as within golf clubs as a way of method of teaching life skills to are up to date and fit for the expectations of the modern generation of HSBC Golf Roots Centres encouraging more children to STAY juniors within their regular golf children and their parents. (including clubs in Scotland for in the sport, and to measure the coaching programme. The juniors the first time); impact of its Skills for Life were assessed on several While the team has been able to advance with innovations we’re proud •500,000 young people programme. It showed that young, personality measures before and of, like GolfSixes League and the Box of Tricks, a direct consequence of introduced to the sport; improving golfers want to play after the programme, and showed the Foundation’s enhanced focus on safeguarding is that it took longer to •50,000 young people fewer holes, different golf courses a substantial increase in overall sign up clubs as HSBC Golf Roots Centres in time for the playing season experiencing golf at a club; and in team formats with their mental toughness. (93% of clubs required updated child protection policies or DBS checks •25,000 youngsters entering friends – encouraging the charity for staff) causing a subsequent drop in reported levels of junior structured coaching with a to demonstrate further innovation Guided by insight and developed participation compared with the previous year. However, the Golf PGA Coach; with the creation of the GolfSixes in response to the needs of the Foundation has reacted well to the increased needs of golf clubs by •15,000 playing golf regularly; League initiative, which has enjoyed industry, the interventions expanding its regional development officer network to 10 in England, •5,000 new junior members. a hugely positive response from introduced over 2017/18 are ensuring that new safeguarding procedures are in place, signing a new juniors, parents and stakeholders alike. significant for the future of the Golf agreement with Scottish Golf to deliver HSBC Golf Roots projects in The SMS INC research also gave Foundation and its beneficiaries. Scotland and taking the decision to allow clubs to use their own learning the Golf Foundation the insight and In addition, with the help of AQR Sir Henry Cotton’s charity is laying programmes. As a result, the Foundation is in a very strong position for confidence to develop a new 6- Coaching, a pilot group of PGA strong foundations for the long- the year ahead and ready to deliver its key objectives by March 2019: hole team competition for juniors Coaches developed and tested a term success of the sport. 4 THE GOLF FOUNDATION Tel: +44 (0)1992 449830 www.golf-foundation.org THE GOLF FOUNDATION 5 A4 Impact Report 2017 16/05/2018 15:40 Page 8 HSBC GOLF ROOTS PROVIDED 104,982 PUPILS WITH THANK YOU TO OUR A TASTER SESSION IN THEIR SCHOOL OR YOUTH CLUB AND HELPED 35,342 ENJOY AN ACTIVITY AT A KEY PARTNERS GOLF CLUB Supporting the Home Nations England March 2014, 17,000 youngsters 28 HSBC Golf Roots Centres The Golf Foundation enjoys an experienced an activity at a golf introduced a total of 8,041 excellent working relationship with club and 5,376 continued to play on youngsters to golf in their school or England Golf at all levels of the a weekly basis.
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