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2015 Special Report on Paddlesports Kayaking | Canoeing | Rafting | Stand up Paddling

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2015 Special Report on Paddlesports Kayaking | Canoeing | Rafting | Stand up Paddling 2015 SPECIAL REPORT ON PADDLESPORTS KAYAKING | CANOEING | RAFTING | STAND UP PADDLING A Partnership Project of: PADDLESPORTS PADDLESPORTS The fifth annualSpecial Report This represents an increase of more participants made nearly 216 on Paddlesports shows that than 3 million participants since the million outings. paddlesports are on the rise, again study began in 2010. setting a record for the number of Though paddling participation is participants. In 2014, 21.7 million Paddlers averaged 7 annual rising, there is significant growth Americans — 7.4 percent of the outings in 2014, up from 6.8 the potential among minorities, which population — enjoyed paddling. year before. Collectively, paddling are underrepresented in the sport. Participation in Paddlesports All Participants, Ages 6+ 8.0% 7.2% 7.4% 6.6% 6.8% 6.7% n o i t 6.0% a d n u o F r o o d t u O e h 4.0% T d n a . c n I , y n a Participation Rate 4.3% 4.4% p m 3.7% o 2.0% 3.5% 3.6% 3.5% 3.4% C 3.4% 3.4% n 3.0% a m e l o 1.6% C 1.3% 1.3% 1.3% 1.3% e h 0.9% T 0.5% 0.7% 0.4% 0.4% © 0.0% 2010 2011 2012 2013 2014 2013 Participants 2014 Participants Paddling (Any Type) 20.8 Million Rafting 3.8 Million Paddling (Any Type) 21.7 Million Rafting 3.8 Million Canoeing 10.2 Million Stand Up Paddling 2.0 Million Canoeing 10.0 Million Stand Up Paddling 2.8 Million Kayaking (Any Type) 12.6 Million Kayaking (Any Type) 13.0 Million Annual Outings In 2014, paddling participants made 215.8 million annual outings an average of 7 — in kayaks, rafts, canoes and outings per participant stand up paddle boards. Paddlers made an average of 7 outings each, with kayakers making the most outings and stand up paddlers making the least. 215.8 million annual outings The Outdoor Foundation www.outdoorfoundation.org PADDLESPORTS Crossover Participation Beyond paddling, kayakers, most popular activity, with more Paddlers also tend to like bowling rafters, canoers and stand up than half of paddlers also walking. and participate in indoor activities, paddlers enjoy many of the same such as using the treadmill and “crossover” activities. As seen in The outdoor activities of hiking, lifting weights. past years, fitness walking is the running and bicycling follow. Activity Type Outdoor Indoor Other Stretching 25% Barbells 21% Swimming 27% Weight/Resistance Machines 25% Hiking 42% Freshwater Fishing 35% Running/Jogging 39% Wildlife Viewing 23% Walking for Fitness 51% Treadmill 31% Dumbells 26% Bowling 35% Hand Weights 29% Camping (within 1/4 Mile of Home) 35% Road/Paved Surface Bicycling 37% Elliptical Motion Trainer 20% Yoga 21% Activities with less than 20 percent participation are not included. © The Coleman Company, Inc. and The Outdoor Foundation www.coleman.com The Coleman Company, Inc. KAYAKING KAYAKING KAYAKING Kayaking is the most popular form participation in 2014, recreational Overall, kayaking is most popular of paddling, increasing from 3 kayaking remained stagnant. Still, among young adults, ages 18 percent of Americans participating recreational kayaking is, by far, the to 24. Interestingly, a majority of in 2010 to 4.4 percent in 2014. most popular type of kayaking. participants in this age group — 62 While the less popular forms of percent — are female. sea/tour kayaking and whitewater Kayakers are the most avid kayaking made marginal gains in paddlers, averaging 8.1 outings. Participation in Kayaking All Participants Ages 6+ 5% 4.3% 4.4% 3.9% 4% 3.5% 3.0% 3% 2% 3.0% 3.0% Participation Rate 2.9% 2.8% 2.3% 1% 0.8% 0.9% 0.9% 1.0% 0.8% 0.6% 0.7% 0.5% 0.7% 0.7% © The Coleman Company, Inc. and The Outdoor Foundation 0% 2010 2011 2012 2013 2014 2014 Participants Kayaking (Any Type) 13.0 Million Sea/Tour Kayaking 2.9 Million Recreational Kayaking 8.9 Million Whitewater Kayaking 2.4 Million The Outdoor Foundation www.outdoorfoundation.org KAYAKING 24+ Times 5% Annual Outings In 2014, kayakers made a total of 105.2 million annual outings. 12-23 Times 9% 1 Time 29% 6-11 Times 14% 8.1 days Kayakers made an average of 8.1 outings each in 2014. 4-5 Times 14% 2-3 Times 29% © The Coleman Company, Inc. and The Outdoor Foundation Participation in Kayaking by Age Whitewater, Sea/Touring and Recreational Kayaking 7% 6% 5% 4% 3% Participation Rate 2% ‘10 ‘11 ‘12 ‘13 2014 ‘10 ‘11 ‘12 ‘13 2014 ‘10 ‘11 ‘12 ‘13 2014 ‘10 ‘11 ‘12 ‘13 2014 ‘10 ‘11 ‘12 ‘13 2014 4% 6% 7% 6% 3% 1% 0% © The Coleman Company, Inc. and The Outdoor Foundation Ages Ages Ages Ages Ages 6-12 13-17 18-24 25-44 45+ www.coleman.com The Coleman Company, Inc. KAYAKING KAYAKING Demographics Division of Kayaking Participants by Demographic Participation in Kayaking Age Ethnicity by Gender 100% — Other 2% 8% — Hispanic 28% — 45+ 80% Female 47% Male 53% 60% — 25–44 37% 80% — Caucasian Ages 6+ 40% 16% — 18–24 20% Ages 6–12 10% — 13–17 Asian/Pacic 47%41% Islander 59%53% — 6–12 7% 9% — African American 3% 0% Ages 13–17 41%30% 59% Income Education 70% 100% — Not Specied 2% 17% — Post- Graduate 39% — $100,000+ 80% Ages 18–24 56%62% 38%44% 32% — College 60% Graduate 16% — $75,000 to $99,999 40% 17% — $50,000 to 21% — 1 to 3 Years Ages 25–44 45%49% $74,999 College 51%55% 10% — High School 20% 18% — $25,000 to Graduate $49,999 — 1 to 3 Years Less than 18% High School 11% — $25,000 or Less 0% Ages 45+ 41%44% 59%56% © The Coleman Company, Inc. and The Outdoor Foundation © The Coleman Company, Inc. and The Outdoor Foundation The Outdoor Foundation www.outdoorfoundation.org KAYAKING Participation in Kayaking by Census Region All Americans, Ages 6+ 9 1 4 8 2 5 7 6 3 ➊ Pacific ➍ West North Central ➐ South Atlantic Participation Rate: 5% Participation Rate: 2% Participation Rate: 5% Percent of US Participants: 18% Percent of US Participants: 4% Percent of US Participants: 21% ➋ Mountain ➎ East North Central ➑ Middle Atlantic Participation Rate: 4% Participation Rate: 4% Participation Rate: 6% Percent of US Participants: 6% Percent of US Participants: 15% Percent of US Participants: 18% ➌ West South Central ➏ East South Central ➒ New England Participation Rate: 3% Participation Rate: 2% Participation Rate: 7% Percent of US Participants: 8% Percent of US Participants: 3% Percent of US Participants: 8% Participation Rate by Region looks at participation within a geographic area. It refers to the what percentage of each region’s population participates. Percent of US Participants compares each region’s participation to one another. It illustrates which regions have the highest participation rates within the US. © The Coleman Company, Inc. and The Outdoor Foundation © The Coleman Company, Inc. and The Outdoor Foundation www.coleman.com The Coleman Company, Inc. CANOEING CANOEING Although canoeing participation least ethnically diverse. Eighty-two slightly decreased in 2014, the percent are Caucasian, and only sport remains the second most 18 percent come from other popular paddlesport. Marginal ethnic groups. decreases in participation were seen in all age groups, except for Canoeing participants tend to live young adults, ages 18 to 24. in the East North Central region, which includes the fives states Consistent with previous years, bordering the Great Lakes. canoeing participants are the Participation in Canoeing All Participants, Ages 6+ 12% 9% 3.7% 3.4% 3.4% 3.5% 3.4% 6% 10.6 10.2 Million 9.8 9.8 10.0 Million Million Million Million Participation Rate 3% 0% © The Coleman Company, Inc. and The Outdoor Foundation 2010 2011 2012 2013 2014 Year The Outdoor Foundation www.outdoorfoundation.org CANOEING 12-23 Times Annual Outings 6% In 2014, canoers made a total of 24+ 70.5 million annual outings. Times 6% 1 Time 27% 6-11 Times 14% 7.0 days Canoers made an average of 7 outings each in 2014. 4-5 Times 17% 2-3 Times 31% © The Coleman Company, Inc. and The Outdoor Foundation Participation in Canoeing by Age Years 2010-2014 7% 6% 5% 4% 3% Participation Rate 2% ‘10 ‘11 ‘12 ‘13 2014 ‘10 ‘11 ‘12 ‘13 2014 ‘10 ‘11 ‘12 ‘13 2014 ‘10 ‘11 ‘12 ‘13 2014 ‘10 ‘11 ‘12 ‘13 2014 4% 6% 6% 4% 2% 1% 0% © The Coleman Company, Inc. and The Outdoor Foundation Ages Ages Ages Ages Ages 6-12 13-17 18-24 25-44 45+ www.coleman.com The Coleman Company, Inc. CANOEING Demographics Division of Canoeing Participants by Demographic Participation in Canoeing Age Ethnicity by Gender 100% — Other 3% 6% Hispanic 26% — 45+ 80% Female 43% Male 57% 60% 34% — 25–44 82% — Caucasian 40% Ages 6+ 15% — 18–24 20% 13% — 13–17 Asian/Pacic Ages 6–12 47%47% Islander 53% 11% — 6–12 4% 53% — African American 0% 5% Ages 13–17 41%40% Income Education 60%59% 100% — Not Specied 2% 12% — Post- Graduate 33% — $100,000+ 80% Ages 18–24 56%54% 29% — College 46%44% Graduate 60% 15% — $75,000 to $99,999 21% — 1 to 3 Years 21% — $50,000 to College 40% $74,999 Ages 25–44 45%44% 56%55% 12% — High School — $25,000 to Graduate 20% 20% $49,999 23% — 1 to 3 Years Less than High School 12% — $25,000 or Less 0% Ages 45+ 41%36% 59%64% © The Coleman Company, Inc.
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