Innovations 2010-11 Autumn-Winter
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innovations AUTUMN/WINTER 2010/11 innovations AUTUMN/WINTER 2010/11 CRYSTALLIZED™ – Swarovski Elements TECHNOLOGICAL turns lyrical POETRY OF PRECISION Since 1895, Swarovski has been dedicated to perfection. True to the humanitarian values set down by its founder, Daniel Swarovski, the company is committed to nurturing the welfare of its employees, the community and the environment. ELEMENTAL ATTRACTION CRYSTALLIZED™ – Swarovski Elements are the cintillating soul of design. In a vast array of constantly innovative cuts, colours and textures, they unleash boundless creativity. CATALYSING IMAGINATION Crystal is a dream-weaver, an infinite source of inspiration for artists, artisans and designers in all creative fields. Swarovski’s team of trend experts soak up the Zeitgeist and share their insights with our partners. LOVE AT FIRST LIGHT Crystal has the power to stir emotions, to awaken the senses. Perfect, light-filled, endlessly versatile crystals transform creative visions into objects of desire. “Made with CRYSTALLIZED™ – Swarovski Elements” is a declaration of authenticity and integrity. Information on Certificates and Compliance of OEKO-TEX CertiFicate CRYSTALLIZED™ – Swarovski Elements CRYSTALLIZED™ – Swarovski Elements are certified according to Class II of the Oeko-Tex-Standard 100, an international quality label for harmless textiles. The MORE THAN 100 YEARS OF Class II standard for the textile industry regulates textiles that are in contact with the human skin. The standard innovation AND experience regulates thresholds for specific health damaging substances (if concentration is too high), a standard Swarovski has been dedicated to perfection in all even more strict than present laws. aspects of crystal creativity since 1895. Today, Swarovski is an inspiration to the entire design world in terms of precision-cut crystal. EN71/3 anD ASTM F963-03 CertiFicate CRYSTALLIZED™ – Swarovski Elements fulfill the EN71/3 and ASTM F963-03 norms with reference to the allowable lead solubility for children’s toys. RESPECT AND responsibility Swarovski products all reflect the company’s corporate PlatinUM Foiling anD M-Foiling Free OF values of respect, integrity and social and environmental HAZarDOUS SUBstances responsibility. The foilings used for CRYSTALLIZED™ – Swarovski Elements CRYSTALLIZED™ – Swarovski Elements are synonymous are compliant according to 16 CFR 1303 and do not with the spirit of innovation – not only from a design exceed the lead limit for surface coatings. perspective but also with regard to certificates and compliance to laws governing health and safety. RoHS compliance The RoHS Directive which is in effect since July 1, 2006 regulates the use of certain hazardous substances (e.g. lead, cadmium, mercury, …) in connection with electrical and electronic equipment. Based on the exemption granted to the glass industry for bound lead in crystal glass, the majority of our crystal assortment* may be continued to be used in the area of electric and electronic devices. * At time of printing non RoHS-compliant colours are: Citrine, Dark Red Coral, Emerald, Fireopal, Garnet, Hyacinth, Light Siam, Olivine, Palace Green Opal, Siam and Sun REACH The Registration, Evaluation and Authorization of Chemicals is a new EU regulation that came into force on June 1, 2007. Under this regulation, manufacturers or importers of chemicals must pass on information about chemicals that are contained in the products they provide. This information needs to be provided both to customers and to the European Chemicals Agency. Swarovski fulfils all the requirements of the REACH regulation. For further information regarding compliance and/or application recommendations please refer to our business website WWW.SWaroVSKI.com/crystallized or to our Application Manual. 6 elements 8 designer editions 14 fusion concepts 19 ROUND STONES 20 FLAT BACKS NO HOTFIX 21 FLAT BACKS HOTFIX 22 SEW-ON STONES 24 FANCY STONES & settings 45 BEADS 54 CRYSTAL PEARLS 56 PENDANTS 59 TRANSFERS 69 CRYSTAL TRANSFABRIC 70 CRYSTAL FABRIC 71 CRYSTAL GLAZE & CRYSTALTEX 82 BUTTONS & FASTENERS 85 METAL TRIMMINGS 90 CRYSTAL MESH 94 CUPCHAINS & FINDINGS 7 DESIGNER editions Swarovski can look back on a long history of collaborations with artists, artisans and designers in all fields of design. They transform creative visions into exclusive cuts and designs for CRYSTALLIZEDTM – Swarovski Elements. Crystal, the dream-maker, an infinite source of inspiration. Designer Editions Catalysing Imagination by exclusive Designer Edition Products <<< Swarovski can look back with pride on a long history of partnerships with many fashion and design legends like Coco Chanel or Christian Dior. The Arora Borealis effect, for example, found worldwide acclaim following work with Christian Dior in the 1950s. More recently, the creative partnership with Giorgio Armani saw the development of the Diamond Leaf cut, which features an organic design and closely resembles a natural leaf. Nature has also provided the inspiration for the latest joint project with the French designer Andrée Putman. These design co- operations are joyful collaborations that always result in beauty and quite unconventional displays of creativity. But Dior, Armani and Putman are just three examples of the many celebrated designers who have worked with CRYSTALLIZED™ – Swarovski Elements over the years, turning loose crystals into limitless creative possibilities. Designer Editions assortment <<< In this launch we proudly introduce 2 Designer Editions: the Divine Rock family and a beautiful Transfer collection designed by Manish Arora. CRYSTALLIZED™ – Swarovski Elements presents Divine Rock <<< Elemental attraction These are exclusive cuts, the result out of our creative cooperation with leading international designers present a completely new and quite unique look. The crystals feature an exciting contrast between sparkling facets and other facets with a matt finish. An optimal brilliance and superb light refraction is achieved thanks to the use of an irregular and deep layered cutting technology, which is yet another example of the innovative power invested in producing cutting edge CRYSTALLIZED™ products. This latest assortment is made up of Sew-on Stones, Fancy Stones and Pendants. 10 Designer Editions Divine Rock 3257 Divine Rock Sew-on Stone New! 4787 Divine Rock Flat Fancy Stone New! Size 19x13 mm 27x19 mm Size 19x13 mm 27x19 mm Colour Colour Crystal F (001) Crystal F (001) Crystal Golden Shadow F (001 GSHA) Crystal Golden Shadow F (001 GSHA) Crystal Silver Shade F (001 SSHA) Crystal Silver Shade F (001 SSHA) Crystal Red Magma F (001 REDM) Crystal Red Magma F (001 REDM) Jet (280) Jet (280) Aquamarine F (202) Aquamarine F (202) Jonquil F (213) Jonquil F (213) Light Rose F (223) Light Rose F (223) Montana F (207) Montana F (207) Topaz F (203) Topaz F (203) 6191 Divine Rock Pendant New! Size 19 mm 27 mm 48 mm Colour Crystal (001) Crystal Golden Shadow (001 GSHA) Crystal Silver Shade (001 SSHA) Crystal Red Magma (001 REDM) Jet (280) Aquamarine (202) Jonquil (213) Light Rose (223) Montana (207) Topaz (203) 11 Designer Editions Transfers by Manish Arora CRYSTALLIZED™ – Swarovski Elements presents Transfers by Manish Arora <<< Designer Edition Transfers are creations by renowned international designers inspired by CRYSTALLIZED™ – Swarovski Elements. For the Autumn/Winter 2010/11 season, Manish Arora, Delhi-based fashion designer, uses his fantastic and fantasy-filled mix of traditional Indian costume, embroidery, pop art and psychedelic dreaming to influence his contribution of 10 Standard Motives developed in cooperation with CRYSTALLIZED™ – Swarovski Elements. Manish Arora injects vibrant colours into his memorising patterns that go beyond Indian-style motives to reflect alternative artistic expressions drawn from outside his own culture. 18 786 18 787 Designer Edition Manish Arora C 001COP/203 C 289/214/213AB/502/236/229/206/280 E S6/S6 E S5/S5/S5/S5/S5/S5/S5/S5 S ~44x77 S ~65x103 M 44 PCS 50% M 26 PCS 40% 18 788 18 789 18 790 C 229/236/213AB/502/289 C 229/214/289/213AB/502/236 C 213/289/502/229/280 E S5/S5/S5/S5/S5 E S5/S5/S5/S5/S5/S5 E S5/S5/S5/S5/S5 S ~38x74 S ~34x72 S ~70x23 M 48 PCS 50% M 60 PCS 50% M 72 PCS 50% 18 791 18 792 18 793 C 091/096-289/502/229 C 091/096-001GSHA/001DOR/227/001COP/ C 091/096-394/248/001COS/226 E M2/M2-S6/S6/S10 001COS E M2/M2-S6/S6/S6/S12 S ~90x96 E M2/M12x6-S6/S6/S6/S10/S16 S ~85x110 M 18 PCS 40% S ~97x127 M 18 PCS 35% M 14 PCS 30% 12 Designer Editions Transfers by Manish Arora 18 794 18 795 C 214/249/286 C 211/289/236/229/214/280HEM E S6/S6/S6 E S5/S5/S5/S5/S5/S5 S ~66x47 S ~100x86 M 52 PCS 55% M 20 PCS 40% Designer Editions Additional products from previous launches Diamond Leaf 2797 3254 Diamond Leaf Diamond Leaf Flat Back Sew-on Stone Fantastic Flowers by Andrée Putman 6904 6905 6906 Lily Pendant Dragonfly Pendant Orchid Pendant Designer Editions – Distinct Packaging <<< All products belonging to the assortment will be branded with the exclusive stamp “Designer Edition” directly on the packaging. 13 CRysTAL mosaic Following the trend for a refined glamorous look, CRYSTALLIZEDTM complements its assortment with a totally new direction: Fusion Concepts, a new interpretation of crystal with other types of materials. The first innovation in this product group is Crystal Mosaic, a glamorous yet refined crystal, discrete sparkling elements, available in five special colours. Fusion Concepts Crystal Mosaic This line of various exciting innovations is a totally new direction to complement the existing CRYSTALLIZED™ – Swarovski Elements assortment. Following the trend for a refined glamorous look, Fusion Concepts for the first time combine new interpretations of crystal with other types of materials. Cut to perfection and following various trends, these are innovations that delight and surprise as well as adding significant additional value to each design creation. Crystal Mosaic <<< The first innovation of the newly introduced Fusion Concepts direction features a glamorous yet refined crystal where every single piece is individual.