Holiday Inn Express Brand Summary PDF 1.7MB

SIMPLE SMART TRAVEL

OWNER PROPOSITION WHAT WE DELIVER FOR OWNERS Holiday Inn Express is IHG's largest and fastest growing brand with nearly 3,000 hotels in desirable locations 1. Suitable for new build, conversion and adaptive reuse. worldwide. The brand delivers strong commercial 2. Optimized & smartly designed guest rooms to cater for all needs performance. With its smart and efficient design and - standard, family, urban and suites lean staffing model, it is a great investment choice for 3. Modern & efficient public space design minimizing payroll costs owners.

TARGET GUEST 4. Efficient build and operating costs The Smart Travellers need a basecamp to complete their mission. They're price-conscious yet looking for COMPETITIVE SET the best value out of their stay. Aged 35-54, they're Fairfield Ibis Premier Inn KEY BRAND DIFFERENTIATORS 60% leisure, 40% business, mainly domestic guests. Greet Ibis Styles TRIBE Hampton Inn & Suites Motel One

TO ENABLE REAL HUMAN CONNECTIONS

BRILLIANT BASICS Our brilliant basics includes complimentary Express Start Breakfast, a great night’s sleep and a power shower guests can count on. Great Free Free Power Great Location Wi-Fi Breakfast Shower Sleep

World's leading budget hotel brand World Travel Awards - 2020

EASE & TRANSPARENCY EFFICIENT DESIGN Guests can expect a transparent and seamless experience Our spaces have function and form and have been value and service every step of the way. engineered for maximum space efficiency. The public areas are designed to be operationally efficient. © IHG 2021 | All Rights Reserved | Private and Confidential WHAT SETS US APART

• Efficient operating model Public spaces designed to encourage guest interaction

• Intelligent guest room design Value engineered to give guests everything they need

• Breakfast included Express Start breakfast is included, giving excellent guest value Hotels Globally Rooms Globally Hotels in the Pipeline • Revenue delivery 2,974 310,780 683 3 people check in to our Holiday Inn brand family hotels every second EUROPE, MIDDLE EAST, ASIA & AFRICA 331 92 COMMERCIAL open pipeline • IHG Rewards PERFORMANCE JAPAN, One of the world’s largest loyalty EUROPE INDIA, MIDDLE SOUTHEAST AUSTRALASIA programs with 100m+ members EAST & AFRICA ASIA KOREA & PACIFIC 279 20 24 8 open open open open 76% 103.5 63 13 12 4 OCC RGI pipeline pipeline pipeline pipeline 87 28% AMERICAS GREATER CHINA us$ ADR 2,427 374 216 217 IHG Loyalty Contribution open pipeline open pipeline Trailing 12 months Jan 2019-Dec 2019. Source: IHG internal database

6500 2500 Location City, suburban, airport

No. of keys Recommended 90 to 150 Average room area From 18 to 19.5 sqm per key Standard room min. Minimum 18 sqm (double), 19.5sqm (twin and family rooms) gross area

Standard room min. Minimum 10.7 sqm (double), 12sqm (twin and family rooms) net area 3200

Accessible rooms Minimum 1 per 100 rooms or in accordance with local regulation if greater

Suites Max. 30% of room count; recommended size 23,4sqm; includes small kitchenette (fridge, microwave, sink and optional cooktop).

Guest room amenities Interactive TV minimum 40’’, iron & ironing boards, hairdryers. Prime Secondary EU DEVELOPMENT LOCATIONS locations Public areas Next Generation public space; integrated lobby with bar, lounge & locations dining areas CAPITALS, KEY CITIES & RESORT DESTINATIONS Restaurant Seating ratio: minimum 75% of room count \ Gym facilities Mini-gym permitted MAJOR DOMESTIC LOCATIONS Meeting room Recommended minimum 1 meeting room, maximum 3 meeting facilities rooms OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

Above brand requirements are indicative and will depend on local guidelines, laws and regulations.

6500 2500 Location City, airport, suburban

No. of keys 150 - 400

Average gross area per From 32m2 – 40m2 key

Average room area per From 19m2 – 21m2 key 3200

Public areas Integrated bar, lounge and dining space. (Covers to equal 75% of keys or more)

Restaurant & Bars Breakfast area, bar and lounge

Gym Facilities Not Permitted

Conference & Events Min 30-200m2

Above brand requirements are indicative and will depend on local guidelines, laws and regulations. Prime Secondary MEAA DEVELOPMENT LOCATIONS locations locations

CAPITALS, KEY CITIES & RESORT DESTINATIONS \ MAJOR DOMESTIC LOCATIONS

OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

• Strong brand portfolio - 16 diverse hotel brands, including global icons, luxury leaders, innovative concepts and design-led boutiques, all underpinned by our purpose to provide True Hospitality for Good.

• Expansive global footprint – 883,819 rooms in 5,959 hotels globally and an additional 1,820 hotels in the global pipeline.

• IHG® Rewards - one of the world’s largest hotel loyalty programs with over 100+ million enrolled members gives members unparalleled choice and flexibility.

• Best-in-class systems and technology - including industry-leading Sales and Revenue Management and optimised booking channels.

• People first - fostering an award-winning, respectful culture, building genuine and profitable partnerships with owners, and enriching the communities in which we live and work.

BUILDING SUCCESS IN PARTNERSHIP

Find out more on how we create winning strategies driving high quality growth for your hotel: E: [email protected] HUALUXE, Atwell Suites and Candlewood Suites are not currently present in the EMEAA region. W: www.development.ihg.com

Figures per 31 March 2021