w 3 ww The Cash Music 1 Box , Page December 28 , 1957

THE WORD ON PLAYS

Christmas gets brighter all the tmm time with JERRY VALE’S ‘sleeper’ (“Pretend You Don't See Her”) waking up to hit standards and winding up a * great year for the lad! * * THE FOUR LADS’ newest,

“Put a Light in the Window," is stirring up activity to rival JUNIOR MISS Paul Revere's bit in the Old (from the CBS Television JOHNNY North Church! * * * JOHNNY Show ‘‘Junior Miss”) MATHIS, the year’s hottest

b/w property, is neatly on the charts MATHIS building I CANT CLOSE THE BOOK with his latest and an '58! * * * with GLENN OSSER WILD IS THE WIND avalanche for and his orchestra (from the Paramount Picture MARTY ROBBINS follows THE STORY OF MY LIFE 4-41057 “Wild Is the Wind”) “White Sport Coat" with "The b / with RAY ELLIS Story of My Life,” and with the DATE * * * and his orchestra ONCE-A-WEEK same spectacular results! b/w with RAY CONNIFF The way VIC DAMONE’s and his orchestra NO LOVE latest is breaking into the ‘hit’ 4-41013 category, it looks like no one with RAY CONNIFF can “Close the Book”! and his orchestra 4-41060

Extra Exposure!

Artist appearances on television build sales that make every day Christmas! You can count on these to boost your traffic: MARTY ROBBINS adds the extra for his already snow-balling “The Story of My Life” in a guest appearance on the December 23rd Television Show; GUY appears on the Dinah Shore Show December 29th, the same evening Jerry Vale guests on the Show. MITCH ERRY MILLER FOUR MARCH FROM THE ALE RIVER KWAI LADS and THE SPREADING CHESTNUT COLONEL BOGEY PUT A LIGHT IN THE b/ (from the Horizon Picture WINDOW PRETEND YOU DON'T “The Bridge on the with RAY ELLIS SEE HER River Kwai”) and his orchestra with b/w b / and his orchestra HEY LITTLE BABY THE THINGS WE DID 4-41010 LAST SUMMER and his orchestra with CLAUDE THORNHILL 4-41066 and his orchestra 4-41058

THE SURE-FIRE HITS ARE ON COLUMBIAjT A DIVISION OF CBS ® “Columbia" <$> Marcas Reg. “CBS" T.M.

“It’s What’s in THE CASH BOX That Counts—INTERNATIONALLY”