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Fylde Economic Development Strategy and Action Plan

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Fylde Economic Development Strategy and Action Plan Plan for Fylde - Plan for the Future Economic Development Strategy and Action Plan 2012 to 2030 January 2013 Fylde Borough Economic Development Strategy 2012-2030 Preface 3 Preface The Borough of Fylde occupies an attractive location on the Lancashire coast with attractive towns and a rural landscape. It is fortunate in that it is the home to large companies of international repute that provide wealth creating high technology products. The Borough hosts a number of successful small and medium size enterprises and its entrepreneurial spirit is evidenced by a significant number of business start ups on an on-going basis. The Borough is the location of part of the latest wave of enterprise zones, at Warton, which seek to provide a focus for the development of high technology companies to locate with the introduction of various business incentives. The attractive environment provides the setting for a buoyant visitor economy offering a high quality product. The service sector is important to the success of the local economy and Lancashire’s single commercial airport is located within the Borough, which is seeking to expand its operations. The education sector plays an important role in developing skills, providing opportunities, particularly for the younger age group. At a time of low economic growth in the national context, there is a pressing need for the public and private sectors to work closely together to help support, diversify and expand the local economy, creating employment prospects, providing a progressive approach to stimulating economic growth. This strategy has been produced by Fylde Borough Council and is supported by key partners who will be essential to its delivery and success. The Strategy should therefore be seen as being based on a strong partnership which has been the subject of extensive dialogue and debate during its preparation. It is hoped that the effort in producing this Strategy and its subsequent implementation will be worthwhile as it will help to achieve the objective of stimulating a thriving local economy over the forthcoming years. 4 Fylde Borough Economic Development Strategy 2012-2030 Preface Fylde Borough Economic Development Strategy 2012-2030 Preface 5 Fylde Borough Council is proud to have the support of the following organisations in developing and delivering this strategy; ????? 6 Fylde Borough Economic Development Strategy 2012-2030 Preface Fylde Borough Economic Development Strategy 2012-2030 Preface 7 Theme 5 Enterprise Zone, Warton Executive Summary ‘Land at BAE Systems, which is a designated Enterprise Zone, will be a focus for economic growth and job creation in the Fylde. The redevelopment of part of this site as a key location for advanced engineering and manufacturing businesses will The economy of Fylde will be dynamic; providing see the creation of significant new employment opportunities’ economic growth, wealth creation and employment Theme 6 Infrastructure opportunities for a growing population from 2012 to 2030. ‘Creating links and connections from the Fylde to the national network will be This growing population will have the opportunities to essential for prospective growth. High quality connections within the Borough will assist in the movement of people, goods and information, considerably enhancing ‘up-skill’ to meet the changing economic circumstances economic growth opportunities’ throughout this period and experience a quality of life in Theme 7 Employment Sites & Premises excess of that available in most of the rest of the UK. The ‘The Council will ensure that an appropriate supply of developable employment Fylde will have the reputation of an area that embraces land is available to support the needs of businesses and that this employment land development and investment and is seen as a destination is in locations that are both economic, environmentally and socially sustainable. The Council will also ensure that in making this provision of employment land that of choice for many businesses across many sectors. the availability and suitability of premises is also taken into account’ Theme 8 Education, Skills & Training This strategy seeks to achieve the above vision through delivering the following strategic themes; ‘Fylde will have a workforce that is provided with the opportunities to improve and enhance their skill levels to meet the demands and needs of a changing economy Theme 1 Partnership Working which is fit for the 21st century’ ‘The Council will seek to enhance the productiveness of the local economy by Theme 9 Rural Economic Development working effectively with a range of partners including public sector organisations, the third sector and private enterprise’ ‘The Council and its partners will work collaboratively to help sustain and enhance the economy of the rural parts of the Fylde, including the diversification of rural Theme 2 Town Centres business and buildings to create new economic growth and job opportunities’ ‘The Council and its partners will continue to support the long term vitality and Theme 10 Quality of Life/Place viability of its town centres through a series of actions and interventions, working through local partnerships’ ‘By 2026, Fylde will be a place that is recognised regionally and nationally for its unique and special qualities in terms of its tranquil open coastline, golf courses and Theme 3 The Visitor Economy attractive rural and urban environments. Fylde will be a prestigious borough where people desire to live, work and visit. It will be a place that guarantees an improving ‘The visitor economy is a major element of the broader economy of the Fylde, quality of life for all of its citizens’ providing high levels of employment and making a major contribution to the economic prosperity. The Council and its partners will continue to support the Theme 11 Energy and Climate Change growth of the visitor economy’ ‘The Council and its partners will work together to ensure that the economic Theme 4 Investment Enquiry Handling and Relationships with Businesses opportunities created by Government energy policy are maximised in the Fylde’ ‘The Council and its partners will endeavour to support investment into the Borough. The attraction of capital and investment leads to the creation of economic output or wealth and employment opportunities. The Council will embed a presumption in favour of sustainable development to support this key economic activity’ 8 Fylde Borough Economic Development Strategy 2012-2030 Contents Fylde Borough Economic Development Strategy 2012-2030 Location and infrastructure 9 Contents Location Location & Infrastructure ................................................. 9 and Infrastructure Introduction ................................................................... 10 Fylde is a district within the County of Lancashire located Contextual Introduction ................................................. 11 between the settlements of Preston and Blackpool. The district of Fylde is one part of what is known as the Fylde Partnerships .................................................................. 12 Coast; the other areas being the district of Wyre to the Strategy & Policy Context .............................................. 13 north and the unitary authority of Blackpool to the north and west. Fylde is predominantly a rural area comprised Developing the Strategy ................................................ 14 of many small villages with population concentrations in three main settlement areas; Kirkham, Lytham and St Strategic Themes Annes. The majority of the population is located in the Theme 1 Partnership Working ................................................................... 56 south of the district along a coastal strip. Theme 2 Town Centres .............................................................................. 59 The district is well served by existing infrastructure with connections to the rail network and West Coast Mainline through Preston and the national motorway Theme 3 The Visitor Economy .................................................................. 61 network through the M55 and M6. The district is also home to Blackpool International Airport. Theme 4 Investment Enquiry Handling and Relationships with Businesses ........................................... 64 Theme 5 Warton Enterprise Zone ............................................................. 66 Theme 6 Infrastructure .............................................................................. 68 Theme 7 Employment Sites & Premises ................................................... 70 Theme 8 Education, Skills & Training ......................................................... 72 Theme 9 Rural Economic Development .................................................. 74 Theme 10 Quality of Life/Place ................................................................. 76 Theme 11 Energy & Climate Change ........................................................ 79 Action Plan .................................................................... 89 Appendix ...................................................................... 99 Fylde Borough Economic Development Strategy 2012-2030 Introduction 11 Introduction 1.1 For this strategy to achieve its objectives it is important that it is viewed by all organisations, with a role in supporting the economy of the Borough, as a key document to be used in the making of policy, the delivery of projects, as a material consideration in the determination of planning applications, investment
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