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SIEA-Bulletin Marktzahlen 2009 Und Q4/2009

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SIEA-Bulletin Marktzahlen 2009 Und Q4/2009 Marktzahlen der Interaktiven Entertainment Branche der Schweiz Inhalt SIEA-Bulletin Marktzahlen 2009 und Q4/2009 1. März 2010 Solides Weihnachtsgeschäft bremst Verkaufsrückgang .............................................................2 Marktzahlen SIEA...........................................................................................................................3 Gaming-Charts: Innovation für weiteres Wachstum: Mario ist auch 2009 der König für die Gamer. Project Natal, eine neu entwickelte Hardware zur Bedienung der Konsole. Swiss Interactive Entertainment Association SIEA Die SIEA vereinigt die führenden Hersteller und Verleger von Unterhaltungssoftware – darunter die Plattformhalter Microsoft (Xbox), Nintendo (Wii, DS) und Sony Computer Entertainment (PlayStation) sowie die offiziellen Schweizer Niederlassungen der Softwarefirmen Electronic Arts (ABC Software GmbH), Ubisoft (Ubisoft Schweiz), Take 2 (Gametime AG), Deep Silver (Koch Media AG) und Warner Bros. Interactive Entertainment. Die SIEA engagiert sich für die gesellschaftliche Akzeptanz von Computer- und Videospielen und setzt sich mit branchenrelevanten Themen wie Jugendschutz und Förderung der Medienkompetenz auseinander. Medienstelle SIEA sensus pr, Peter Kuster Tel. 043 366 55 11 [email protected] Marktzahlen 2009 und Q4/2009 der Interaktiven Entertainment Branche der Schweiz / SIEA, 1. März 2010 1 / 6 Marktzahlen der Interaktiven Entertainment Branche der Schweiz Solides Weihnachtsgeschäft bremst Verkaufsrückgang Nach Jahren ungebrochenen Wachstums hat der Markt für Computer- und Videospiele im vergangenen Jahr den Rückgang erfahren, der den ungünstigen wirtschaftlichen Rahmenbedingungen entspricht. Bei einem Minus von 5,8% verzeichnete der Gesamtmarkt 2009 einen Umsatz von insgesamt 382,4 Mio. CHF. Das vierte Quartal, das in der Regel für rund die Hälfte der Jahreseinnahmen sorgt, trotzte der getrübten Konsumentenstimmung. Vor allem das Weihnachts- und Jahresendgeschäfts trug zu einem soliden Wachstum von 1,1% bei. Zusammen mit dem leichten Plus von 3% im ersten Quartal konnten so die Einbrüche des zweiten (-21,2%) und dritten Quartals (-15,8%) einigermassen aufgefangen werden. Im internationalen Vergleich stehen die im Schweizer Markt erzielten Ergebnisse zwischen Deutschland (-3%) und dem weltgrössten Markt, den USA (-8%). Grossbritannien als grösster europäischer Markt erreichte ein um 18% tieferes Ergebnis. Konsolen: Der Umsatz mit stationären und mobilen Spielkonsolen lag 2009 mit 144,5 Mio. CHF 10,0% hinter dem Vorjahr zurück. Preisreduktionen bei den stationären Konsolen, von denen mit 277'135 Stück 12% mehr abgesetzt wurden, hielten die Umsatzverluste dieses Segments bei 9%. Beim mobilen Gaming fielen die Einbussen mit 13% etwas deutlicher aus und betrafen beide Systeme (PSP und DS). Im vierten Quartal 2009 wurden 13% mehr Konsolen verkauft als im Vorjahresquartal. Insbesondere die PS3 Slim setzte mit einem gesteigerten Umsatz von 18% deutliche Akzente. Infolge des tieferen durchschnittlichen Verkaufspreises blieb der Umsatz aller Konsolen mit -2,1% aber geringfügig unter der Vergleichsperiode. Games: Der Markt für Computer- und Videospiele zeigte sich insgesamt etwas resistenter: Der Umsatz ging gegenüber dem Vorjahr um 3% auf 237,9 Mio. CHF zurück. Im Plus lagen einzig die Spiele für stationäre Konsolen mit 3%, während die PC-Games (-6%) und die Spiele für mobile Konsolen (-16%) rückläufig waren. Im vierten Quartal waren die Spiele der Wachstumstreiber. Sowohl beim Absatz (Stückzahlen) als auch beim Umsatz lag das Wachstum bei rund 3,5% im Vergleich zum Vorjahresquartal. Der Blick auf die Game-Charts zeigt, dass der Trend zum familienfreundlichen Casual oder Social Gaming anhält. Die fünf meist verkauften Spiele – dazu zählen jene der Mario-Franchise, Wii-Sport und Fifa – sind alle ab drei Jahren frei gegeben. Ausblick: Für das laufende Jahr erwartet die Branche eine Stabilisierung der Umsätze auf dem Niveau von 2009. Peter Züger, Präsident der SIEA, sieht neben der sich erholende Konsumentenstimmung die Innovationen als wichtigste Stütze: „Wir erwarten weitere Neuheiten im Bereich der einfacheren Steuerung ohne Controller. Beim ‚Projekt Natal’ von Microsoft handelt es sich beispielsweise um eine neu entwickelte Hardware zur Bedienung der Konsole. Dabei werden Stimme, Gesichtsausdruck und die Bewegungen des Spielers in 3D erfasst und steuern die Software. Sony wird im Verlauf des Jahres ebenfalls einen Motion Controller bringen und hat ausserdem 3D-Gaming mit der PS3 angekündigt. Auch neue Spielkonzepte und Games erschliessen breitere Zielgruppen. Die ‚Legend of Zelda’-Spiele zum Beispiel sind eine Mischung aus Rätseln, Action, Haupt- und Nebenaufgaben, gepaart mit interessanter Handlung, und begeistern durch gute Spielbarkeit.“ Marktzahlen 2009 und Q4/2009 der Interaktiven Entertainment Branche der Schweiz / SIEA, 1. März 2010 2 / 6 Marktzahlen der Interaktiven Entertainment Branche der Schweiz Marktzahlen SIEA Absatz und Umsatz 2009 Absatz in Stück Umsatz in CHF 2009 Anteil Veränderung 2009 Anteil Veränderung Gesamtmarkt 4'372'458 -1.2% 382'412'219 -5.8% Konsolen 461'570 100% 2.2% 144'504’737 100% -10.0% Home Konsolen 277'135 60% 12% 99'432'495 69% -9% Nintendo Wii 126'841 46% 14% 39'472'873 40% -9% Sony PS3 91'532 33% 23% 44'696'069 45% -6% Sony PS2 20'652 7% -19% 2'891'741 3% -39% Xbox 360 38'110 14% 8% 12'371'812 12% -6% Portable Konsolen 184'435 40% -10% 45'072’242 31% -13% Nintendo DS + DSi 133'271 72% -7% 31'310'803 69% -10% Sony PSP 51'030 28% -16% 13'756'649 31% -19% Games 3'911'023 100% -1.6% 237'912'273 100% -3.0% PC 711'511 18% -9% 34'442'471 14% -6% Home Konsolen 2'163'797 55% 7% 151'960'862 64% 3% Portable Konsolen 1'035'714 26% -12% 51'508'939 22% -16% Absatz und Umsatz Viertes Quartal 2009 Absatz in Stück Umsatz in CHF Q4 2009 Anteil Veränderung Q4 2009 Anteil Veränderung Gesamtmarkt 1'722'344 4.7% 169'685'770 1.1% Konsolen 223'112 100% 13.0% 69'166'993 100% -2.1% Home Konsolen 153'275 69% 29% 51'556'069 75% 2% Nintendo Wii 78'996 52% 34% 21'649'284 42% -3% Sony PS3 53'064 35% 65% 23'573'875 46% 18% Sony PS2 4'232 3% -49% 561'349 1% -64% Xbox 360 16'982 11% -12% 5'771'561 11% -12% Portable Konsolen 69'837 31% -11% 17'610'924 25% -13% Nintendo DS + DSi 46'886 67% -17% 11'396'859 65% -17% Sony PSP 22'951 33% 5% 6'214'065 35% -2% Games 1'499'233 100% 3.5% 100'518'777 100% 3.4% PC 223'994 15% -12% 11'436'038 11% -15% Home Konsolen 905'373 60% 13% 69'074'823 69% 10% Portable Konsolen 369'866 25% -5% 20'007'915 20% -5% Hochgerechnet auf Gesamtmarkt Marktzahlen 2009 und Q4/2009 der Interaktiven Entertainment Branche der Schweiz / SIEA, 1. März 2010 3 / 6 Marktzahlen der Interaktiven Entertainment Branche der Schweiz Top 3 Games nach Plattform 2009 Viertes Quartal 2009 Top 3 Games Wii Publisher Top 3 Games Wii Publisher 1 MARIO KART - INCL. WHEEL NINTENDO NEW SUPER MARIO BROS NINTENDO 2 WII SPORTS RESORT - INCL. NINTENDO WII-FIT PLUS NINTENDO MOTION PLUS 3 NEW SUPER MARIO BROS NINTENDO WII SPORTS RESORT - INCL. NINTENDO MOTION PLUS Top 3 Games PS3 Publisher Top 3 Games PS3 Publisher 1 FIFA 10 ELECTRONIC FIFA 10 ELECTRONIC ARTS ARTS 2 CALL OF DUTY: MODERN ACTIVISION CALL OF DUTY: MODERN ACTIVISION WARFARE 2 BLIZZARD WARFARE 2 BLIZZARD 3 ASSASSIN'S CREED 2 UBISOFT ASSASSIN'S CREED 2 UBISOFT Top 3 Games PS2 Publisher Top 3 Games PS2 Publisher 1 FIFA 10 ELECTRONIC FIFA 10 ELECTRONIC ARTS ARTS 2 NEED FOR SPEED ELECTRONIC PRO EVOLUTION SOCCER KONAMI UNDERCOVER ARTS 2010 3 FIFA 09 (PLATINUM) ELECTRONIC WWE SMACKDOWN VS. RAW THQ ARTS 2010 Top 3 Games Xbox360 Publisher Top 3 Games Xbox 360 Publisher 1 CALL OF DUTY: MODERN ACTIVISION CALL OF DUTY: MODERN ACTIVISION WARFARE 2 BLIZZARD WARFARE 2 BLIZZARD 2 ASSASSIN'S CREED 2 UBISOFT ASSASSIN'S CREED 2 UBISOFT 3 FIFA 10 ELECTRONIC FIFA 10 ELECTRONIC ARTS ARTS Top 3 Games DS Publisher Top 3 Games DS Publisher 1 NEW SUPER MARIO BROS NINTENDO MARIO & SONIC BEI DEN SEGA OLYMP. WINTERSPIELEN 2 MARIO & SONIC BEI DEN SEGA MARIO & LUIGI 3: ABENTEUER NINTENDO OLYMPISCHEN BOWSER WINTERSPIELEN 3 MARIO KART NINTENDO NEW SUPER MARIO BROS NINTENDO Top 3 Games PSP Publisher Top 3 Games PSP Publisher 1 NEED FOR SPEED - MOST ELECTRONIC FIFA 10 ELECTRONIC WANTED 5-1-0 (PLATINUM) ARTS ARTS 2 FIFA 09 (PLATINUM) ELECTRONIC GRAN TURISMO SONY ARTS 3 THE SIMPSONS (PLATINUM) ELECTRONIC ASSASSIN'S CREED 2 UBISOFT ARTS Top 3 Games PC Publisher Top 3 Games PC Publisher 1 SIMS 3 ELECTRONIC CALL OF DUTY: MODERN ACTIVISION ARTS WARFARE 2 BLIZZARD 2 CALL OF DUTY: MODERN ACTIVISION SIMS 3 ELECTRONIC WARFARE 2 BLIZZARD ARTS 3 ANNO 1404 UBISOFT SIMS 3 - WORLD ADVENTURES ELECTRONIC EXPANSION PACK ARTS Marktzahlen 2009 und Q4/2009 der Interaktiven Entertainment Branche der Schweiz / SIEA, 1. März 2010 4 / 6 Marktzahlen der Interaktiven Entertainment Branche der Schweiz Top 30 Games 2009 Top 30 alle Plattformen Publisher Plattform PEGI 1 MARIO KART - INCL. WHEEL NINTENDO NINTENDO WII 3+ 2 WII SPORTS RESORT - INCL. MOTION PLUS NINTENDO NINTENDO WII 3+ 3 NEW SUPER MARIO BROS NINTENDO NINTENDO WII 3+ 4 FIFA 10 ELECTRONIC ARTS SONY PS3 3+ 5 WII-FIT WITH BALANCE BOARD NINTENDO NINTENDO WII 3+ 6 CALL OF DUTY: MODERN WARFARE 2 ACTIVISION BLIZZARD SONY PS3 18+ 7 WII PLAY + REMOTE CONT. NINTENDO NINTENDO WII 3+ 8 SIMS 3 ELECTRONIC ARTS PC 12+ 9 WII-FIT PLUS NINTENDO NINTENDO WII 3+ 10 ASSASSIN'S CREED 2 UBISOFT SONY PS3 18+ 11 NEW SUPER MARIO BROS NINTENDO NINTENDO DS 3+ 12 MARIO & SONIC BEI DEN OLYMPISCHEN SEGA NINTENDO DS 3+ WINTERSPIELEN 13 MARIO KART NINTENDO NINTENDO DS 3+ 14 POKEMON PLATIN NINTENDO NINTENDO DS 3+ 15 MARIO & SONIC BEI DEN OLYMPISCHEN SEGA NINTENDO WII 3+ WINTERSPIELEN 16 NEED FOR SPEED SHIFT ELECTRONIC ARTS SONY PS3 3+ 17 CALL OF DUTY: MODERN WARFARE 2 ACTIVISION BLIZZARD MICROSOFT XBOX 360 18+ 18 CALL OF DUTY: MODERN WARFARE 2 ACTIVISION BLIZZARD PC 18+ 19 ANNO 1404 UBISOFT PC 7+ 20 UNCHARTED 2: AMONG THIEVES SONY SONY PS3 16+ 21 FIFA 09 ELECTRONIC ARTS SONY PS3 3+ 22 MARIO PARTY 8 NINTENDO NINTENDO WII 3+ 23 SUPER MARIO 64 NINTENDO NINTENDO DS 3+ 24 PROFESSOR LAYTON UND DAS NINTENDO NINTENDO DS 3+ GEHEIMNISVOLLE DORF 25 DR.
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