MARKETING/SPONSOR PROPOSAL FOR: RRoocckk && RRoollll:: 5500 YYeeaarrss!! AAAA CCCCEEEELLLLEEEEBBBBRRRRAAAATTTTIIIIOOOONNNN OOOOFFFF 5555 DDDDEEEECCCCAAAADDDDEEEESSSS OOOOFFF RRRROOOOCCCCKKKK &&&& RRRROOOOLLLLLLLL!!!!

ZZooddiiaacc EEnntteerrttaaiinnmmeenntt

Creator/Producer: J. W. Robin

RROOCCKK && RROOLLLL 5500 YYEEAARRSS!! Email/Web: [email protected] - www.rockandroll50years.com

PPRROOJJEECCTT SSUUMMMMAARRYY

To launch “Rock & Roll: 50 Years” - the first in a 5-year series of Major Concert Events, Pay-Per-View, Video-on-Demand, and the Production of Film, Television, DVD and CD products - a Star studded musical event has been planned to celebrate Rock & Roll’s first explosive and formative decade, and to establish a “Brand Identity” for Rock & Roll: 50 Years! as it continues through the four additional decades of Rock & Roll History! The “branding” aspect will facilitate the continuing consumer awareness for the Events and Programming produced under the Brand/Trade Mark: Rock & Roll: 50 Years! The premier Event is scheduled for two consecutive nights: Friday, July 13 th and Saturday, July 14 th 2007 at the world famous CONTINENTAL AREA – The Meadowlands, New Jersey, just 5 miles from New York City-… The performers already committed (subject only to availability on the dates once confirmed) - truly the “Living Legends of Rock & Roll” from Rock & Roll’s revolutionary first decade 1955 - 57 to 1962/63 - include everyone from , Bo Diddley, Jerry Lee Lewis, Little Richard, and to Groups like the Platters, Coasters, Flamingos, Drifters, Shirelles, Comets, Diamonds and the Crickets, (see Artists’ Bios starting on page 8) - plus many special guest stars. The Artist’s performances will be showcased by combining visually stunning images, 5.1 surround sound, state-of-the-art Video High Definition production values, a Hi-Tech designed stage with High Definition Giant Video Screens, special effects and an audience of special invitee celebrities from all facets of the Entertainment Industry:

Page 1 of 16 …including inviting Actors to the Event who have portrayed Rock & Roll Legends in Film and Television: Jamie Foxx (Ray Charles), Dennis Quaid (Jerry Lee Lewis), Lou Diamond Phillips (Ritchie Valens), Kurt Russell(Elvis), Joaquin Phoenix (Johnny Cash), and Gary Busey () who has already confirmed his participation. Other notable “names” to be invited are ‘Actors and Musicians’ celebrating their 50 th Birthdays in 2005/06/07. The invited list would include such personalities as: - Whoopi Goldberg · Kevin Costner · Bruce Willis · Jeff Daniels - - Kelsey Grammer · Arsenio Hall · Billy Bob Thornton · Ray Liotta · Wilem Dafoe - Jimmy Smits · Dana Carvey · Gary Sinise · Yo Yo Ma - Eddie Van Halen · - Lorraine Bracco · Iman - Griffin Dunne · Bill Paxton · Andy Garcia · Eric Roberts - - Debra Winger · Peter Gallagher · Billy Idol · Judy Davis · and many others…

The Live Concert Events will be an unprecedented once-in-a-lifetime occasion that will stand as an indelible archive of the enduring contributions made by the musical Artists from this most important first decade of Rock & Roll History. The Video/Film Production of the Concerts will utilize a unique series of newly developed High Definition Video technological advances (computer graphics, live-time compositing).

PPRODUCTION TEAM::

The Production Team assembled for the production can boast 30+ Emmy Awards, an Academy Award, 4 Academy Award nominations, and many MTV, Billboard Music Video Awards, and other prestigious Music Industry Awards. The two day Concert Musical Events will make Entertainment Industry History. Creator/Producer J. W. Robin has appointed Award Winning Producer/Director Shelby Werwa - who most recently produced “New Year’s Eve in Time Square 2005/06” for multiple Television Networks - as Executive Producer and Production Manager. See Shelby’s Bio at:

http://www.nycundergroundcomedy.com/5-aboutgeorge2.htm

Multiple Award Winning Production Company DONE & DUSTED, with offices in London and New York, a leading global independent producer of popular music and staged event programming, has agreed to provide the Production Services for the Live Event Pay-Per-View Productions… Founding Director , Hamish Hamilton , has Directed High-Definition Productions for Robbie Williams, Madonna, Britney Spears, U2, Usher, Phil Collins, Jay-Z, and many others, as well as major TV events such as the MTV European Music Awards – see:

www.doneanddusted.com

The post-produced ‘High-Definition Feature Films’, of the Live Concert Events, will be directed by Zbig Rybczynski ( www.zbigvision.com) the recipient of more than 40 International Production Awards including an Academy Award, an Emmy Award, a Music Video Billboard Award, and multiple American Video and MTV Music Video Awards. The “Making Of” Documentary will be Produced and Directed by Academy Award nominee and two-time Emmy Award winning Producer/Director Chuck Braverman : - www.bravermanproductions.com -

The Artists Live Event Photography will be provided by legendary Photographer and Director, Norman Seeff ( www.normanseeff.com)

Page 2 of 16 Norman’s archive of Rock & Roll photography – covering the past 37 Years – contains some of Rock’s most indelible images as seen in Major Magazines and on numerous Artists Album Covers. Norman Seeff’s Rock & Roll images will be included in the Photo Book: Rock & Roll: 50 Years of Rock & Roll Photography including current interviews with artists by American Musicologist and BBC Radio Presenter Paul Gambaccini . Paul’s Artist Interviews – with all 16 participating single Artists and Groups – will also be featured in the 16 Part Television Series on each Artist. See: http://www.bbc.co.uk/radio2/shows/gambaccini/biography.shtml

The Graphic Design (Logo/Trademark, Posters, Program, etc.) and the Stage Design, will be in the capable hands of the Award Winning, Internationally renowned Graphic Designer Roger Dean who, over the past 35 years, has unit sales in excess of 100 Million, See: www.rogerdean.com

MMULTIPLE PPRODUCTIONS::

In addition to the Concert Events HDTV Satellite Broadcasts – available live on a Pay-Per-View Worldwide Network, and later as a Video-on-Demand Program - we will utilize a number of unique theatrical, closed circuit and other exhibition alternatives # ... ( see: EXPLOITATION - PROGRAMS/SITUATIONS: CONFIRMED AND BEING DEVELOPED - page 4 ). The additional theatrical, documentary, Internet, DVD, CD and other productions will be created by utilizing the Live Concert Event material combined with additional footage, interviews and classic performance material culled from the worldwide archives. Including the 2 live Concerts, edited versions of each, the “Making Of” Documentary and an added 16 Part One-Hour Series – a full hour dedicated to each Single Artist or Group – the total of available programs will be 21 . It is anticipated that a project of this magnitude will also attract a number of Sponsorship, Licensing, Merchandising and Branding opportunities. ( see ‘SPONSOR OFFER’ details on page 7)

PPROGRAMMING//PPRODUCTS:: SSTRATEGY …… The media programs and products developed for the vast entertainment marketplace must provide material that is aesthetically pleasing to the senses, able to capture the excitement and imagination of the industry and ultimately the consumer.

The Company's strategy is based on the ability to implement a new approach to high concept entertainment and to combine, in a unique manner, the best of existing and future entertainment options, and tried and true business principles, into a cohesive, efficient production and distribution environment. The market is defined ... The techniques have been developed and perfected ... The performers are committed … All that remains is to successfully position, produce, and market the Live Concert Events, products, and the post-produced programming. In order to properly introduce this unique project we have developed a strategic marketing & promotional plan that includes a group of experienced, knowledgeable, and capable marketing, sponsorship, merchandising, licensing and sales professionals, both in house and out sourced, with a mandate to inform the public, develop Sponsorship, Merchandising and Licensing opportunities, and, finally, to market and sell the programs and all related ancillary products.

Page 3 of 16 KKEY SSTAFF::

The production and marketing staff for this project has been structured in order to provide the organization with a depth of experience and an understanding of sound and efficient business practices. This capability will substantially impact upon the ability to service the continual need for this unique Major Event Programming by targeting a large consumer demographic ( see ‘BABY BOOMER ’ details and support documents from page 12 ), as well as providing a broad base of experience in structuring, implementing and measuring the success of the marketing, sponsorship, merchandising, and licensing plans and procedures.

PUBLICITY/MARKETING/ADVERTISING:: STRATEGY...... By focusing on traditional advertising alternatives (TV, Radio, Print) as well as press releases, e-marketing, internet usage (special website with links to other participants), direct marketing, Talk Radio and TV promotions, and other tried and true methods of publicity, marketing and advertising, our comprehensive promotional strategy will be designed to get our information into the hands of the industry and the consumer in a timely manner to maximize the public awareness for the Event. Some details would be: PUBLICITY/MARKETING & ADVERTISING: The Public Relations value of the Rock & Roll 50 Years Event is immense. We will arrange bookings for many of the Household Name Talent participating in the Event - in advance of the performance dates - on local and national programs. The bookings could include Jay Leno’s Tonight Show, David Letterman’s CBS Show, the Oprah Winfrey Show, and other leading Television talk/interview shows around the country. Radio interviews for the Artists will be set-up in the city that will host the Live Event, and on Classic R & R/Oldies Radio stations around the country. The host city Television Channels will participate with Interview opportunities, and the “Oldies” Radio Station will participate as “Presenters” of the Event with many hundreds of promotional announcements - at no cost - in advance of live Events. The “free” publicity will be augmented by a skillful and aggressive all media advertising campaign (TV, Newspapers, Local Magazines, Billboards, Transportation Spaces, Trade Publications, Internet News Releases, etc.). The Pay-Per-View promotional sales announcements on the participating services will number many thousands commencing 60 to 75 days in advance of the performance dates for the Live Events. EXPLOITATION:: PROGRAMS/SITUATIONS -CONFIRMED AND BEING DEVELOPED-

Inherent in a Major Event - like Rock & Roll: 50 Years! - are a variety of exploitation “Windows of Opportunity” that can be marketed in a logical progression as the various productions/products become available. The listing below will highlight some of the possibilities both confirmed and being planned:

BOX OFFICE, PAY-PER-VIEW, VIDEO-ON-DEMAND+: The Live Event Concerts are the first profit centers that can be exploited. The Live Concerts “Box Office” potential is exceptional (two nights with a Gross Income potential in excess of $2.5 Million, based on 25,000 to 28,000 available seats over the two performance nights depending on the Venue availability).

Page 4 of 16 A “Travel Promotion” will also be undertaken offering Air, Hotel and Event Tickets at a “package price.” Carlson Travel – the largest Travel Agency in the US - has agreed to “package and market” this “Special Event Travel Package.” Carlson’s 1,700 affiliated locations in all 50 States could easily manage gross sales of approximately 30%, or more, of the available Event Tickets: 7,500 to 8,400 +; The Pay-Per-View, Video-On-Demand, Special Closed Circuit Satellite Network, merchandising, licensing and other related products can be equally as profitable as the Box Office, if not greater. The following PPV and VOD contracts have already been agreed: PPV: ASTRO SATELLITE (MALAYSIA), TVN ENTERTAINMENT (USA), VIEWERS CHOICE (CANADA): With a combined subscriber and distribution base in excess of 12 Million homes, and with an average “Net Share” to the production of $5.00 per buyer, only 3% subscriber sales could generate $1.8 Million per night or $3.6 Million for both Live Event nights, for the production. Traditional sales for PPV Concert Events can be up to 5% of any given Subscriber Base. Other PPV worldwide contract opportunities are now being developed. VOD-WEBCAST-BROADBAND-AUDIO: MUSIC CHOICE: The provider of 40 Audio Channels to most of the major US Cable and Satellite TV Channels (some 40 Million Subscribers), Music Choice also has a dedicated Video-on-Demand Service (that can be advertiser supported) available in 100 Markets (33 Million Households). They have offered a VOD Window for a 4 part/4 hours (over 8 weeks) installment of the repeat of the Single Artists Event and the Groups Show. This is a unique opportunity to offer participating Sponsors the option to provide the “commercial messages” for this network. The Music Choice Audio Channels can also feature “Sponsor Content” on-screen as the particular channel is accessed by the subscriber. It will be possible to expand this coverage with the Music Choice “Broadband Internet” channel that reaches an additional 15 Million homes allowing Sponsor participants an even greater distribution universe. In addition, we have arranged VIDEO-ON-DEMAND Webcasts – of the 21 completed Programs - on a proprietary Net Work with 16,000 Global Servers at our disposal reaching a worldwide audience (1.21 Billion Internet Users, and by 2010 350 Million Video-on- Demand Households) on a Pay-Per-View, Video-on-Demand basis adding substantial income on a continuing basis. The Net Return to the Production would be 70% of Gross Sales (average sale of $10.00 per program) or $7.00 Net. This proprietary Network will expand by an additional 21 Programs per year for 5 years (a total of 105 Programs) and serve as a continuing “profit center” as the availability of the Internet grows exponentially for the foreseeable future. The site is marketed via Google and Yahoo and other Search Engine and “Banner Ads” worldwide. Year 1 Projected VOD income = $3 Million. SPECIAL: CLOSED CIRCUIT HD NETWORK: In addition to the confirmed PPV, VOD and Audio Signal Distribution, we are also in discussions with High Definition Equipped Theatres both in the USA and Canada (Regal Cinemas, AMC, Loews, Landmark, Cineplex, etc.) numbering some 300 Screens, and worldwide with an additional 650 Screens, for Special Live Theatrical or Delayed HD Screenings of the Concert Events. The Production would participate in a share of the Box Office Gross “Special Event” Ticket price that could be $20.00 or more. A “Live Time” Audio Network is also being set-up with the US Satellite Radio Operators (XM and Sirius), and with FM Radio and Internet Radio both in the US and around the world. The various commercial radio outlets can provide advertiser support in which the production can participate. We would negotiate a “Sponsorship” situation with the Satellite Radio Services. There is an agreement in principle with AARP (American Association of Retired Persons) with a US membership in excess of 35 Million in all 50 States, to offer members a “Dinner Dance Special Event” with the Satellite delivered Concert Event as the “Entertainment” easily adding 100 to 500, or more, additional venues to our closed circuit distribution network. The Production participates in the profits. Promotion will be via the AARP Newsletter and their Website. HD FEATURE FILMS: shot in State-of-the-Art High Definition Video, to include the latest in available technology and comprehensive archives of historical footage, the films will be the definitive look back (and a technological leap forward) at the first explosive years of Rock & Roll. With a focus on the 7 single performers and the 9 groups featured in the Live Events, Special Guest Performers, notable invitees, and other source material, the result will be unprecedented “Concert” films that will be distributed and sold around the world (released to Theatres in some countries).

Page 5 of 16 Acclaimed (Academy, Emmy, Billboard and MTV Award Winner) Film and High Definition Director Zbig Rybczynski directs the HD Films. Full-length versions (2 Hours) of the Single Artists and Groups Show will be available as separate products. Planning also includes High Definition 3D versions that may be ideal for some specialized Distribution situations: IMAX, HD-3D Equipped Theatres. The Live Events can be shot simultaneously using this proprietary 3D technology utilizing the same HD Cameras equipped with the 3-D technology…

THE ‘MAKING OF’ DOCUMENTARY, 16 PART 1-HOUR SERIES & DVD: the content for the multiple DVD releases will include the full unedited two Live Concerts, the Digital HD 2 hour films (the edited two-hour Single Artists and Groups Show) and a Bonus: ”The Making Of” Documentary Produced and Directed by acclaimed Documentary Filmmaker Chuck Braverman with “fly on the wall” backstage interviews with the Musical Artists, and the Creative Team involved in the production of the Concerts and the Films, plus additional archive material. We will also utilize another HD Production Unit to accumulate additional material for the edited 16 part 1-hour Series (each hour to feature one Single Artist or Group in a comprehensive “Career Biography”). The multiple DVD, with its historical and entertainment value, will find a home in Libraries around the world and become a top Rental and Retail product. The “Making Of Rock & Roll: 50 Years!” is also offered as a “bonus” to broadcast buyers for the Concert Event Programs, and the 16 Part 1-hour Series, adding additional revenue to those sales. There are substantial offers (cash advance payments on distribution rights) being evaluated for the Worldwide Distribution Rights. The most significant being an offer of in excess of $500,000.00 as an “advance guarantee” for the DVD Distribution Rights. (once the Distributor recoups the advance, the production receives the excess income, less the agreed “distribution fee” – normally about 15% to 30% of Gross Sales Income - or an agreed per unit fixed royalty).

LIVE EVENT CD: the live concert recording will be coupled with the original recordings from each artist and group of their “hits”… a multiple CD set. DISC LIVE will produce simultaneous “Live Concert” CD’s for the concert attendees available immediately after the shows (or via Internet Download, shortly thereafter) easily adding significant profit potential for the live events… MERCHANDISING: building the Brand! There are many specific merchandising opportunities that will assist in branding ROCK & ROLL: 50 YEARS!. This would include standard event “Logo” Merchandise (T-Shirts, Jackets, Hats, Bags, Event Posters [a limited Autographed Artist Edition as well sold at a premium price], Souvenir Program, participating Artists CD’s, etc.). Once the Rock & Roll: 50 Years! Brand is established, a special designer line of Men’s and Women’s Retro Apparel (1950’s – 1990’s) can be released and marketed as each yearly event is staged. Once a variety of merchandise items become available (DVD, CD SOUNDTRACK SET, Coffee Table Photo Book - 50 years of Rock & Roll Photography - and so on) a package of merchandise can be marketed at a fixed price in various configurations. This package concept can be offered through Retail Chain Outlets (Sears, Target, Wal-Mart, etc.)…and offered on QVC and in INFOMERCIALS: 800 number Barter or paid placements around the world. We are in discussions with PBS (The Public Broadcasting Service – 350 US Stations) to make available – for the Network’s Fund Raising Events – a special program and the Event DVDs and CDs to be offered as membership premiums for subscribers. LICENSING: once the BRAND NAME is established - with the attendant publicity focused on the Event, the marketing of the initial Event Merchandise, and the release of the TV Programs, Films, DVD, CD, additional Merchandise, and so on - it will open up the world of Licensing. Rock & Roll 50 Years! The Legends Logo can be licensed for inclusion on every imaginable product that can be qualified and made available to the consumer via conventional retail shops, chain stores, through Internet direct marketing on our Web Sites, and on Web sites such as Amazon.com. ROCK & ROLL: 50 YEARS! - THE LEGENDS OF ROCK & ROLL! will be a Trademark, poised to become an important International Brand Name!

Page 6 of 16 OFFICIAL SPONSORS: OFFER

In clu sion in t he Live Events plus all Post -Event Ancillary Produ ct s- In Ex clu si ve Brand Cate go rie s – Spon sorshi ps Pri ce s Negotiable#:

The attendant exposure (or cost per thousand impressions) for the Official Sponsors, initially at the Live Event Concerts (and on the Live PPV Broadcast across the USA and around the World), and later on the VOD distribution, and as the Post-Event distribution of Media Products (Film, TV, DVD, and Double CD), Merchandise and Licensed Products are marketed around the world, is incalculable. As we continue to establish the Brand Name for ROCK & ROLL 50 YEARS! - THE LEGENDS of ROCK & ROLL, Sponsors will accrue the residual benefits of an extended shelf life for their products for many years to come. Even at the most modest involvement the exposure benefit will easily exceed a factor of 10 to 50 times the Sponsorship Expense.

# Sponsors will have the ”right of first refusal” to participate in the 2008 Live Events at reduced rates…but will have already established branding in the various Ancillary Products produced as a result of the 2007 Live Events… SPONSORS:: BENEFIT AND ADVANTAGE

The “Official Sponsors” – with Brand exclusivity – will receive the attendant good will and enormous publicity value of the Event as a participant. The Sponsors – no more than 4 Official Major Sponsors in Exclusive Brand Categories, or 10 Brand Exclusive Sponsors at reduced Sponsorship Fees, or 1 to 4 Major Sponsors for the entire Event – will be assured that these prestige Musical Concert Events will garner multi-millions of dollars in publicity value as well as receiving the direct marketing effect of creating a presence at the Live Events (to be broadcast throughout the USA and around the World via Satellite). The Sponsor’s benefit and advantage, with respect to the Live Events (and the World Wide Live PPV and delayed VOD TV Broadcasts reaching an audience of millions) and the Post-Event marketing, would include, but not be limited to, the following:

SPONSORS: BENEFIT & ADVANTAGE Sponsor Logo on all VIP Sponsor Backstage Sponsor Link on Event Web tickets… Area including access to Page, on Web Page of Event 50 “Best Seats in the Artists & with full bar Radio Station, and on possible House” tickets for the and refreshments delayed Event Webcast … Major Concert Events… provided… Prominent Sponsor Sponsor mention in all Product Sampling as allowed Signage at the live media Promotional by the venue… events and on “Official Advertising (Radio/TV/ Logo on all printed publicity… Poster” on sale… Newspapers, etc.)… Full Page Ad in the Sponsorship mention at Sponsorship mention at all Concert Events Souvenir all Pre-Event Press Event Publicity Bookings Program on sale… Conferences… (Leno, Letterman, Oprah, Logo included on all Residual Benefit: etc.)… Event Merchandise and (Worldwide) of having Sponsor “Thank You” Post-Event Merchandise Sponsor Signage in Film, announc ements from the (DVD, CD, Poster, Book, TV and DVD versions of stage during the Event… T-Shirts, etc.) the Events… Logo at Point of Gratis Tickets (50) for A 25% discount for up to an Purchase displays in World Premier Screening additional 100 “Best Seats in Retail Outlets.. Sponsor of the Event Films… the House Tickets” for the Commercial Placement in Contest Marketing for Major Events… Special VOD Network Travel and Event (Music Choice) Tickets…

Page 7 of 16 T H E L E G EN DS OF R OCK & R O LL:: TTHE AARTISTS WWHO MMADE IIT HAPPEN

TH E EVERLY BRO S.. (Born: Don: February 1, 1937 – Phil: January 19, 1939)

The Everly Brothers (Don and Phil) were not only among the most important and best early Rock & Roll stars, but also among the most influential rockers of any era. They set unmatched standards for close, two-part harmonies and mixed early Rock & Roll with some of the best elements of country and pop music. Their legacy was and is felt in all rock acts that employ harmonies as prime features, from the Beatles, Simon & Garfunkel to Dave Edmunds and Nick Lowe.

L ITT LE RICHARD (Born: December 5, 1932)

“…There could not have been a Michael Jackson if there had not been a Little Richard” PEOPLE MAGAZINE “….a pop rebel like Prince seems like small potatoes compared to Little Richard, the original wild man of Rock & Roll.” NEW YORK TIMES Little Richard was the originator, the emancipator, and the architect of Rock n’ Roll. Little Richard exploded on the scene in the 50’s and single- handedly laid the foundation and established the rules for a new musical form called Rock & Roll.

F ATS DOMINO (Born: February 26, 1928)

In the 50’s with a rockin’ piano, Fats Domino came out of New Orleans to become one of Rock & Roll‘s earliest and biggest stars. With 65 million record sales to his credit, Fats out sold every Fifties Rock & Roll pioneer except Elvis Presley. Fats Domino took his place in the Rock & Roll Hall of Fame in 1986.

CH UC K BERR Y (Born: October 18, 1926)

Chuck Berry’s music has transcended generations. He earns respect to this day because he truly is an entertainer. Hits like Johnny B. Goode, Maybellene and Memphis have become anthems to an integrated American youth and popular culture. Berry is a musical icon who established Rock & Roll as a musical form and brought the worlds of black and white together in song.

JERRY L EE L EWIS (Born: September 29, 1935)

Jerry Lee Lewis is an American original, presented with a Lifetime Achievement Grammy Award at the 2005 Ceremonies. Jerry Lee is a song stylist in the great tradition of Al Jolson, Jimmy Rodgers, and Hank Williams. Jerry took different forms of music and combined them to create a style completely his own. A creator in a world of imitators, Jerry Lee Lewis, will be remembered with Chuck Berry, Little Richard, Fats Domino, James Brown, Bo Diddley, and Elvis Presley, as one of the true Legends of Rock n’ Roll…

Page 8 of 16 BO DIDD L EY (Born: December 30, 1928)

The musician the world knows as Bo Diddley has, over the past five decades, stamped his mark on rhythm 'n' blues, rock 'n' roll and popular music. His innovative trademark rhythm, his electric custom-built guitars, his use of female musicians, his psychedelic guitar sounds, his wild stage shows, and his on-record and on-stage rapping, pre-date all others. His influence on other musicians, both black and white, is immeasurable. Bo Diddley put the “Rock” in Rock n’ Roll…

TH E COMET S

Bill Haley and his Comets fused elements of country music, Western swing, and R&B to produce some of Rock & Roll's earliest hits. Haley’s "Crazy, Man Crazy" from 1953 was the first Rock and Roll record to make the pop charts. The Comets recording of "Rock Around the Clock" was a modest hit, until the song was used as the title track of "The Blackboard Jungle" in 1955. On July 9 th 1955 “Rock Around the Clock” reached Number 1 on Billboard Magazine’s “Pop Music Chart” and remained there for 8 weeks. The Comets next record - a cover of Joe Turner's "Shake, Rattle and Roll' was a top ten hit. It was the first Rock & Roll record to sell a million copies. The Original Comets still tour the world yearly, reliving those early Rock & Roll days of more than 50 Years ago.

TH E P LATTERS TH E P LATTER S

Featuring a smooth sophisticated sound and the superb lead tenor of Tony Williams, The Platters were among the most successful R & B vocal groups of the '50s. One of the first such groups regularly to ascend the pop charts and enjoy massive popularity with Pop Music audiences, The Platters helped launch doo wop music and influenced generations of vocal groups with their harmonies and arrangements. On July 3, 1955 "Only You" entered the charts and soon rose to #1 R&B and #5 Pop. It stayed on the charts 39 weeks and was the first rock and roll record to beat its pop cover record for the race in the Top Ten. The Platters next release "The Great Pretender" was issued in November 1955 and became their second #1 R&B and first #1 Pop hit. This began a streak of eleven two-sided hits. Original Platters member Herb Reed continues the tradition to this day with the current Platters Group making many concert appearances throughout each year.

TH E FLA MING OS

Both prolific and seminal in their influence and impact, The Flamingos may have been the greatest harmonizing vocal ensemble ever, and were certainly among the premier Groups of the Doo Wop/R&B era. Classic Flamingo recording are: “I Only Have Eyes For You”, “Lovers Never Say Goodbye” and “Goodnight Sweetheart”. An original Flamingo, Terry Johnson , and his New Flamingos, continue to present the exciting harmonies that made the Flamingos famous in concerts throughout the USA and the world.

Page 9 of 16 TH E COAST ERS

The Coasters comic vocals plus the writing and production of Jerry Leiber and Mike Stoller resulted in a string of wisecracking hits in the late fifties. they were among the first R & B singing groups to cross over and to be considered Rock & Roll. THE COASTERS first hit, "DOWN IN MEXICO" released in 1956, sold approximately 500,000 copies. In 1957 they hit the charts with a double-sided smash "YOUNG BLOOD" the "A" side and "SEARCHING" the "B" side. Both sold a million copies. This put THE COASTERS on the road to legendary Rock & Roll fame. In 1958 THE COASTERS again had two block-buster hits, "YAKETY YAK" and "CHARLIE BROWN". From then on it was hit after hit with such songs as "POISON IVY", "ALONG CAME JONES", "LITTLE EGYPT", "RUN RED RUN", "LOVE POTION #9" and many, many more. Original Coaster, Carl Gardner’s Group continues the tradition today.

TH E CRIC KET S One of the two great singer-songwriter guitarists of the '50s (the other being Chuck Berry), Buddy Holly was the first rock and roll artist to concern himself with every aspect of his music. Tragically killed in a plane crash in February 1959, Buddy Holly had only 2 short years in the spotlight, but his contribution to Rock & Roll has survived to this day, and remains an indelible contribution. The Original Crickets celebrate this early collaboration continuing to perform the Crickets hits from 1957 and 1958 in concert appearances worldwide. The Crickets will perform, along with Actor Gary Busey (The Buddy Holly Film) presenting many of Buddy’s Hits.

TH E DRIFTERS “The Drifters were the all time greatest Atlantic recording group" said Ahmet Ertegun, founder of the Atlantic Recording Company. In 1988 the Rock Hall of Fame inducted the seven significant contributors to The Drifters' legacy – originals Clyde McPhatter, Bill Pinkney, and Gerhardt Thrasher, along with subsequent members Ben E. King, Charlie Thomas, Rudy Lewis, and Johnny Moore. The Drifters all-time hits include: "This Magic Moment", "Save the Last Dance for Me", "There Goes My Baby", “Some Kind of Wonderful", "Up On the Roof", and "Under the Boardwalk". Original member, Bill Pinkney continues to present The Drifters hits with his new Drifters Group in many concert dates every year.

TH E SH IREL LES

Few performers can truly be called trendsetters. Fewer still can sustain a high-visibility presence in the pop culture consciousness for more than 45 years. Rock & Roll Hall of Fame members, The Shirelles have done these things and more. They have earned their exalted place in modern musical history. They are universally credited as the originators of the Girl Group Sound. Their long string of hits, include “Soldier Boy”, “Will You Still Love Me Tomorrow”, “Dedicated To The One I Love”, “Mama Said”, and many others.

Page 10 of 16 TH E DIA MOND S

Since their beginnings in Canada , have released countless records with many of them getting to the top of the charts both in the US and Internationally. Some of these include Walking Along... Silhouettes.. . High Sign... The Stroll… and one of the biggest hits of the entire rock era... Little Darlin' . The Diamonds have amassed total record sales of over 50 Million since the mid 1950’s. “Diamond Dave Somerville” (second from right), the lead singer with The Diamonds from 1957 - 1961, continues to present The Diamonds’ hits with his own group today across the USA and around the world.

TH E JOR DANAIRES

For more than 50 Years The Jordanaires, have been known worldwide as one of the most versatile quartets in music. Together longer than any vocal group active today, these four voices perform a variety of musical styles. They are heard on movie soundtracks, radio and television, and millions of recordings are still sold each year. The group provided vocal and instrumental music for Elvis Presley on his first RCA recording sessions, and continued with, virtually, every recording Presley made through 1970. They were featured on 28 movie soundtracks, appearing on- screen in several. Their distinctive harmony was an integral ingredient in the success of the early Elvis RCA recordings. The Jordanaires will appear in a special tribute to Elvis and Roy Orbison as part of Rock & Roll 50 Years Live Concert Events…

Al te r n a ti ve/ A dditio n a l Artis ts F O R :

RRoocckk && RRoollll:: 5500 YYeeaarrss!!

(M USICAL ARTISTS BECOMING ESTABLISHED FROM THE MID -1950’ S THROUGH THE EARLY 1960’ S)

~ P A UL A NK A ~ PA T B O O N E ~ B R E ND A L E E ~ ~ D I O N & TH E B E LM ON T S ~ J O HN NY M AT H I S ~ F RA NK IE V AL L I & 4 S EA S ON S ~ T H E BE AC H B O YS ~T HE T EM P T AT I O NS ~ B EN E . K IN G ~ CH U B BY C HE CK E R ~ SI M O N & G ARF U N KE L ~ B O B D YL A N ~ SM O KE Y R O BI NS ON ~ T HE 4 T O PS ~ T H E I S LE Y B R OTH ER S ~ ST EV IE W ON DE R

______

Page 11 of 16 TTHHEE BBAABBYY BBOOOOMMEERRSS

A ROBUST MARKETING SEGMENT for ROCK & ROLL: 50 YEARS! The almost 80 million USA Baby Boomers born between 1946 and 1964:

Earn more than $2 Trillion in annual Annual discretionary spending of $750 billion income Control more than 77% of U. S. financial Represent 50% of all discretionary spending assets power

Have 2.5 times the spending power of Account for 52% of all home maintenance younger households spending ($56 billion)

Purchase 57% of health-care insurance Represent 58% of all health-care spending ($75 billion) ($152 billion)

Purchase 67% of all prescription drugs Account for 61% of all over-the-counter drug ($37 billion) purchases

Purchase 41% of all personal care Purchase 50% of all reading material ($8 products and services ($24 billion) billion) and 37% of all recorded music

Purchase 48% of all housekeeping Purchase 35% of all clothing ($68 billion) and supplies ($30 billion) purchase 40% of all new cars ($79 billion)

Account for 63% of all education gift Spend 40% more time vacationing and spend spending ($13 billion) 74% more on a typical vacation

LINKS TO MORE BABY BOOMER MARKET INFORMATION http://msnbc.msn.com/id/10371937/from/RL.3 (Boomers – A Look Back) http://msnbc.msn.com/id/7211153 - (New Marketing Frontier: Baby Boomers) http://msnbc.msn.com/id/4685682 - (Baby Boomers go Online) http://www.aarpmagazine.org/lifestyle/Articles/a2003-01-08-recordsales.html (Boomers: Key to Record Sales )

By the end of 2003: Music Sales - by age of adults 40+ - increased by a factor of 50% in a ten year period: from 23.3% in 1994 to 36.6% in 2003…

Page 12 of 16

REPRINTED FROM:

Boomers Key to Record Sales By Donna J. Childress, March-April 2003 As this generation matures, it takes with it a keen interest in music—and buying habits that are changing the pattern of music sales. As they have done for much of their lives, baby boomers are shaping music trends. As this generation matures, it takes with it a keen interest in music. Now, the most dollars in music sales come not from teens but from their boomer parents. And boomers' diverse musical taste contributes to the recent splintering of the market. No longer is rock a panacea. Music sales are now as likely to come from the folksy O Brother, Where Art Thou? soundtrack as from The Rolling Stones .

Who's Buying

Since 1990, the older segment of the population has steadily increased its share of the music market. In 2001, those 40 and older made up 34 percent of music buyers, according to the Recording Industry Association of America's RIAA 2001 Consumer Profile. "Those from 40 to 60 form the largest single group of people purchasing music," says Jeannie Novak, president & CEO of Indiespace, which pioneered the online distribution model for independent music products in 1994. "Through the '90s, they took a larger share of the market than the younger group." “…Younger groups acquire music online, but mature audiences buy it, says Matt Kleinschmit, senior research manager for market research firm Ipsos-Reid. "The baby boomer generation is in a sense keeping the record industry in business." Pete Markiewicz, director of marketing for Indiespace, agrees. "If things in music keep going the way they are, boomers may be the only music market left." “… Courtney Proffitt, executive director of the Association for Independent Music, doesn't see the current trends changing. Instead, she thinks the market will "continue to become more and more diverse." Many mature music lovers are still faithful to the hits they grew up with. In August 2002, seven of the 10 best-selling albums of all time were recorded between 1968 and 1982. The Eagles' Greatest Hits is number one, Pink Floyd's The Wall ; is number three, and Led Zeppelin's Untitled (IV) is number four. And compilation records, such as The Fabulous '60s , have been more prevalent and more heavily advertised of late, says Proffitt…”

Parents and Kids

While the boomers are a market power in their own right, they also may influence the music choice of younger generations. Today's parents and their kids are closer than previous generations, and they often like the same styles and artists, says Novak. "There's not as much of a music generation gap, and what's interesting is that the boomers basically still dictate a lot of the popular music because of that." "There's some nostalgia," Proffitt says. "The newer pop and rock groups have the influences of some of the baby boomers." “…Because boomer music has a strong message, the younger audience may turn to their parents' music in search of value, he says…” In the book Millennials Rising , authors William Howe and Neil Strauss discuss teens' current penchant for sweet, happy "ear candy" and the squeaky-clean nature of the boy bands. "Like their audiences, the hot new performers were generally upbeat people who got along well with their parents." "There's some nostalgia," Proffitt says. "The newer pop and rock groups have the influences of some of the baby boomers." As the music industry shifts, it sells to a mixed audience. At concerts, for example, people now range in age from 20 to 60 , says Kleinschmit. “… And Elvis Presley songs are being re-released in an attempt, as Rolling Stone recently put it, "to recrown the King for a new generation of subjects." In contrast with their boomer parents, today's teens favor music with no strong message and buy music anthologies without knowing the names of the artists who made the songs, says Markiewicz. Because boomer music has a strong message, the younger audience may turn to their parents' music in search of value, he says.

Page 13 of 16 SSUPPORT DDOCUMENTS && NNOTES::

MARKETING PHILOSOPHY

The fact is that the Live Events are intended to be – in reality - the platform from which to launch an aggressive campaign of “Post Event” Ancillary Marketing on the world of commerce. Remember: there is only one Rock & Roll 50 Years Event , and it can be maximized into a BRAND IDENTIFICATION that will allow the ancillary products - that are produced – to create continuing distribution channels that will expand exponentially as the “Brand” awareness becomes established. Sponsors would not only receive the benefits, as above, for having a presence in the Live Events, but would also accrue the residual benefits from the Post Event publicity, advertising and productions/product sales and marketing. BITS AND PIECES The “upside potential” – a common phrase used in the Entertainment Business appropriated from the world of finance - of establishing a new “Brand Identity” for our Musical Events, and the marketable “Products” that will result, is very healthy indeed. This recent article from a Web Music Information Site ( www.smh.com.au ), agrees:

FANS WON''T LET THE MUSIC SPEAK FOR ITSELF… Alexa Moses reports on the explosion of music docos.

…This year's Sydney (Australia) Film Festival had plenty of them, including End of the Century: The Story of the Ramones, Tupac: Resurrection , and Lightning in a Bottle , about a 2003 benefit concert featuring Natalie Cole and B. B. King. Then there are Wim Wenders's 1999 hit Buena Vista Social Club , 2002's Standing in the Shadows of Motown and 2003's Festival Express . Music documentaries are spreading across screens like a rash, and the explosion in DVD sales may be a factor. "The DVD sector has grown 100 per cent in the past two to three years," says Craig Kamber, who headed PolyGram's A&R (artist and repertoire) division during the 1990s, and helped break Australian bands such as Powderfinger and Spiderbait. "Plus music fans are fanatical, hence the shortening of the word. They want the behind-the-scenes look at their favourite artists." Rachel Okine, the marketing manager of Hopscotch, which released Standing in the Shadows of Motown last year, says there are more docos around in general, including music docos. "There's a massive resurgence in doco filmmaking, which translates to all docos in all genres, and it's not just limited to music," she says. Okine says Hopscotch released Standing in the Shadows of Motown because of its general appeal. "Motown is the kind of music that everyone knows and loves, and people can remember it from their childhood and younger," Okine says”

As Ms. Okine says: “…people can remember it from their childhood and younger…”. We have a comparable situation with the Legends celebration of 50 Years of Rock & Roll. As far as the Live Events are concerned, the Baby Boomers, who grew up under the influence of Rock & Roll, will be out in force and they will involve their children (Gen X) and even grandchildren: it will be a family affair. And the purchase of the ancillary available products will be driven by the same “Nostalgia Engine”: one of the most powerful marketing appeals.

Page 14 of 16

FFAACCTTSS AANNDD FFIIGGUURRESS

What is proven with the success of Michael Moore’s Documentary Fahrenheit 9/11 is: if the subject is of interest to the public, the public will support the film either at the theatre or by way of DVD rentals or sales. The Woodstock Festival film from 1969 went on to earn more than $50 Million at the box office in its first ten years of release (this in 1970’s Dollars – adjusted for 2005 dollars this figure would be well over $250 Million). Subsequent sales to Television and the repackaging of the Film for Video and DVD release has created additional profit centers for the event Film that is now almost 37 years old. Talk about shelf life! The cumulative returns in 2006 Dollars is now well over $300 Million. The Live Event PPV Network, Film Distribution, Television Sales of 21 Programs, CD and DVD releases of this Rock & Roll 50 Years: the First Decade! are the many Products that can generate significant worldwide distribution, and add years of shelf life (Sponsor signage/logos at the Events continues to guarantee the exposure impressions in the Film, TV and DVD versions of the Live Events) for the Sponsors who participate in the Live Events. Licensing the Brand, once established is another. The 7 Single Artists involved in the live event, the 9 Groups – and the Special Guest Stars - are already Global Household Names. The intention is to repackage these stellar performers into a new Brand Identity: Rock & Roll 50 Years!: The Reunion of the Legends , and to create a consumer market for a variety of merchandise (in house) and to License the Brand Identity to Licensees who can add the Brand to their existing consumer merchandise. Recent Licensing results indicate that this sector can be enormously profitable. In 2004, Marvel (Comics) Industries booked gross Licensing income in excess of $50 Million. And believe it or not, The World Poker Tour was able to license 159 products and collect $2.3 Million in Licensing Royalty income in 2004. If Poker can do it, Rock & Roll can do it! Examples: The Elvis Presley estate collects in excess of $50 Million a year from Licensing income and another $30 Million+ from Record Royalties and income from Graceland. Not bad for a Rock & Roll celebrity dead for 29 years. The Estate of another 1950’s Icon, James Dean, dead for 51 years this year, collects in excess of $5 Million per year from Merchandising and Licensing tie-ins.

Rock & Roll 50 Years: The Reunion !

HISTORY: FLASHBACK: 1950 - 1954:-

The expression ”Rock-and-Roll (räk 'n roll') n.” so named for the popular music of the day, can be dated back to the early 1950’s when Alan Freed, a Cleveland radio disc jockey, picked it up from the song "My Baby Rocks Me with a Steady Roll". The expression then became universally accepted as the designation used for this “new music”: with sexual expression overtones, the music is really a form of popular music that evolved in the 1950's from rhythm and blues (black music) and country music (Rockabilly), and is characterized by the use of electric guitars, a strong rhythm with an accent on the offbeat, and youth-oriented lyrics. From the time that Alan Freed coined the phrase “Rock-and-Roll”, many watershed events occurred during those first years of the 1950’s in the history of the “new American music”:

••• Alan Freed starts a radio program, Moondog Rock & Roll Party , that broadcasts black music to an audience of white teenagers… ••• The first “Rock-and-Roll” record, Ike Turner's “Rocket 88” is released… ••• The first juke-box that plays 45 rpm records is introduced… ••• Bob Horn's (later Dick Clark’s ) American Bandstand TV Program airs from Philadelphia daily… ••• Alan Freed organizes the first rock and roll concert, the Moondog Coronation Ball… ••• Les Paul invents the Gibson guitar, the first solid-body electric guitar in 1952… ••• Sam Phillips founds Sun Records and declares "If I could find a white man who sings with the Negro feel, I'll make a million dollars"… ••• Little Richard’s first R&B records are released… ••• Bill Haley & The Comets "Crazy Man Crazy" is the first rock and roll song to enter the Billboard charts… ••• The Orioles' "Crying in the Chapel" is the first black hit to top the white pop charts… ••• Leo Fender invents the “Stratocaster Guitar”… Page 15 of 16 ••• Sam Phillips records the first Elvis Presley record at his Sun Studios in Memphis using two recorders to produce an effect of "slap-back" audio delay… ••• The so-called “black record market” constitutes 5.7% of the total American market for records… ••• Bill Haley & The Comets "Rock Around the Clock" is the first rock song used in a movie soundtrack… ••• The record companies switch from 78 rpms to 45 rpms… ••• Japanese electronic company TTK (later Sony) introduces the world's first transistor radio… ••• Ray Charles forms his band… ••• In 1954, Big Joe Turner recorded the original version of the 1950’s hit, “Shake, Rattle and Roll” …(ultimately covered and released by a multitude of artists)… ••• Johnny Cash forms his first group, The Tennessee Two , and records at Sam Phillips Memphis Sun Studios…

AND, FINALLY, IN 1955. 1956, 1957 – THROUGH THE EARLY 1960’s:

••• Chuck Berry cuts his first rock and roll records, the first ones to have the guitar as the main instrument, and invents the descending pentatonic double-stops (the essence of rock guitar), and hits the charts with his first hit: Maybellene, on which disc jockey Alan Freed was given a writing credit to encourage radio Air Play… ••• Bo Diddley invents the "hambone" rhythm and hits the R & B charts with a double sided hit: Bo Diddley and I'm A Man… ••• The Chordettes and the Chantels are the first girl-groups…leading to the emergence of The Shirelles in the early 1960’s with a series of Chart Topping R & R Hits… ••• Ray Charles creates "soul" music with "I Got A Woman," a secular adaptation of an old gospel song… ••• The Blackboard Jungle is released featuring Bill Haley and His Comets "(We're Gonna) Rock Around the Clock" which goes to Number #1 on the charts… ••• Sun Records Sam Phillips Sells Elvis Presley’s Contract to RCA for $35,000 … with the first release to be Heartbreak Hotel starting Presley Mania in 1956… ••• Little Richard’s recording of Tutti Fruiti goes to #1 on the R & B Chart and crosses over to the pop charts…leading to his next hit in 1956: Long Tall Sally … ••• The Everly Brothers make their first studio recordings… ••• Alan Freed's “Rock 'n' Roll Ball" draws a huge, half-white audience.. ••• Jerry Lee Lewis begins to record at Sam Phillips’ Sun Studios in Memphis… ••• While Elvis Presley’s first release on RCA in 1956 – Heartbreak Hotel – goes rapidly to Number 1 on the Rock & Roll Charts… ••• Fats Domino (a Major R & B Star since the early 1950’s) explodes onto the rock-and-roll scene in 1955 when his song, "Ain't That A Shame," was covered by white recording artist Pat Boone . Boone's version went to number one, and Domino's version on Imperial went to number ten. The song established both artists as “Rock ‘n’ Roll” Stars... ••• Carl Perkins records "Blue Suede Shoes" at Sun Studios… ••• James Brown records “Please, Please, Please” …which becomes a million selling soul hit…and establishes Brown’s career… ••• Sales of 45 rpm Records outsell 78 rpm Records for the first time… ••• Hits by the traditional R & B groups of the day: The Flamingos, The Platters, The Coasters, The Drifters continue to be pop chart toppers…a preponderance of the songs provided by a group of “white – and predominantly Jewish” “Brill Building” New York based songwriting teams: Jerry Lieber & Mike Stoller , Carole King & Gerry Goffin , Barry Mann & Cynthia Weil , Jeff Barry & Ellie Greenwich , and Doc Pomus & Mort Shuman … ••• Country and Rockabilly influenced Groups such as: Buddy Holly & The Crickets and Bill Haley & The Comets have many #1 Hits throughout the middle to late 1950’s… ••• The Diamonds – from Canada – have one of the Biggest Rock & Roll Hits of the decade with Little Darlin'…

1955/56/57 , then, are the years in which Rock ‘n’ Roll matured to the ”point of no return” – we never looked back because the next 50 years, as they say, became history in the making… 2007 affords us the opportunity to celebrate this history with the Rock & Roll: 50 Years celebration of this first decade in the company of some of the legendary performers who were there when Rock & Roll was born and who are still ’Rockin. The 16 Performing Artists that will be predominantly featured in the Events have combined global record sales of more than half a billion, and continue – even today - to entertain audiences around the world. We have pleasure, then, in presenting Rock & Roll 50: Years: The Reunion – starring: The Legends of Rock & Roll! Prepared and Edited by: J. W. Robin – January 2007… Page 16 of 16