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Exhibition Contents Integrated Guideline | Creative Direction 1 Hyundai WRC 2017 Exhibition Contents Integrated Guideline

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Exhibition Contents Integrated Guideline | Creative Direction 1 Hyundai WRC 2017 Exhibition Contents Integrated Guideline Hyundai WRC 2017 | Exhibition contents integrated guideline | Creative Direction 1 Hyundai WRC 2017 Exhibition contents integrated guideline 2017. 04. 11 | Exhibition contents integrated guideline | Version 1.3 Hyundai WRC 2017 | Exhibition contents integrated guideline 2 Table of Contents 1 Creative Direction 3 Composition 34 Rear Mirror Hangers 78 4.4 Material and Color 118 Product 35 Illustrative Display 79 Material and color 119 About N 4 Location 36 Flooring, Wall and Ceiling 120 Foreword 6 People 37 3.3 General Countries 80 Furniture, Additional Flooring 121 Ambience 38 Slogan 81 and Outdoor License plates 39 Banner 82 Color 122 2 Brand assets 7 Number plates 40 Promotional Materials 86 Mobile 87 4.5 References 123 Overview 8 2.5 Graphic system 41 Photo Frame 88 Manufacturers and 124 Overview 42 Illustrative Display 89 service provioders 2.1 Logos 9 Story and stage 43 Image credits 124 Overview 10 The base unit 45 N logo 11 How to build an application 46 4 BTL/Events 90 5 Hyundai VR+ Contents 125 Color versions 12 Basic layout 47 Hyundai logo 13 Calculation and sizes 48 4.1 Spatial Design Concept 91 Hyundai VR+ Packaging 126 Logo placement and size 14 Overview 92 Promotion Guideline 127 Don’ts 15 Overview of size 93 WRC 16 3 Applications 49 Basic Concept elements 94 6 Operation Guideline 128 2.2 Typography 17 3.1 WRC Hosting Countries 50 4.2 Communication & 101 Introduction 18 Slogan 51 Branding Area 6.1 Order 129 Typeface family 19 Banner 52 Overview 102 Merchandise Order 130 Language support 20 Promotional Materials 55 Column, Micro, Reduced Core 103 i20 Coupe WRC Replica Rental 131 Font usage 21 Sticker 59 Core 104 Order Headline 22 Desk Board - Rally Car Display 60 Extended 105 Subheadline 24 Lifesize Cut-Out Display Drivers 61 Reverse side 106 6.2 Product Details 132 Product name 25 Lifesize Cut-Out Display 64 Press wall 108 Team Uniform Replica 133 Size and placement 26 – i20 Coupe WRC Additional spaces 109 Lifestyle 136 Photo Frame 65 Spec board 110 Accessories 138 Illustrative Display 66 Logo usage and proportions 111 Point of Sale Packs 141 2.3 Color 27 Palette and proportions 28 3.2 i20 Selling Countries 67 4.3 Furniture 112 6.3 WRC Marketing Tools 142 Usage 29 Slogan 68 Portfolio 113 Motorsport Marketing Tools 144 Don’ts 30 Banner 69 Furniture mood 114 Platform Promotional Materials 73 Custom furniture 115 WRC Hospitality & 145 2.4 Image style 31 Mobile 75 Rental furniture 116 Co-Drive Program 2017 Introduction 32 Sticker 76 Price tag 117 The images of N 33 Photo Frame 77 Hyundai WRC 2017 | Exhibition contents integrated guideline | Creative Direction 3 Hyundai WRC 2017 | Exhibition contents integrated guideline | Version 1.3 | March 2017 Hyundai WRC 2017 | Exhibition contents integrated guideline | Creative Direction 4 About N The pure connection between car and driver. N delivers excitement and makes racetrack performance accessible to everyday life. Hyundai WRC 2017 | Exhibition contents integrated guideline | Creative Direction 5 About N N mind-set and creative expression The mind-set. Go for distance. Go for speed. N presents us with a thrilling, high-speed world that balances raw power with the emotional delight of the driving experience. N is the intelligent combination of human engineering and passion. It is the pure connection between car and driver. The visual world. We see the N vehicle captured in freeze frame at high speed. The detail of the vehicle is illuminated in bright detail. It appears against a blurred, bright background with pale, sun-faded colors. Hyundai WRC 2017 | Exhibition contents integrated guideline | Creative Direction 6 Introduction Notice This guideline is designed to establish the visual 1) The use of every official logo is strictly banned identity of Hyundai Motor’s WRC Replica Exhibition without Hyundai Motor’s prior approval. Foreword and Dealer Shop with coherent Hyundai identity. 2) Unapproved alteration or modification of designs Through its display, we expect to increase the provided in this guideline is prohibited. awareness of our participation in WRC as well as promote our image as a high performance 3) When modification is needed due to local brand. circumstances, contact Overseas Promotion Team of HMC for further guidance or approval. The materials for display furniture suggested in this guideline are guaranteed by HMC Overseas 4) PANTONE ®: This guide follows Pantone LLC color Promotion Team. system to maintain the exact color applied to the designs. 5) The illustrations in this guideline are included to provide more specific information. They cannot be used for other purposes without permission. Hyundai WRC 2017 | Exhibition contents integrated guideline | Version 1.3 | March 2017 Hyundai WRC 2017 | Exhibition contents integrated guideline | Brand assets 8 Overview The N identity is defined Logo Our brand logo symbolizes the promise of our products. The N logo is by five key assets: logo, strengthened by the distinctive Hyundai typography, image style, logo in all communications. color and our graphic system. Typography Hyundai Sans, a bespoke typeface created especially for Hyundai. Our messages for N are simple and confident using the bold weight in headlines. Color The interplay of the colors together with bold black typography produces a powerful, high-contrast character. Image Style Rich, immersive photography that reflects the excitment of the racetrack in everyday life. Graphic System Our story and stage system brings Story together typography, photography and brand language to create our distinctive visual style. Stage → For a detailed discussion, see chapters 2.1, 2.2, 2.3, 2.4, and 2.5. Hyundai WRC 2017 | Exhibition contents integrated guideline | Creative Direction 9 Hyundai WRC 2017 | Exhibition contents integrated guideline | Version 1.3 | March 2017 Hyundai WRC 2017 | Exhibition contents integrated guideline | Brand assets | Logos 10 Overview The N logo The stylized N logo visually represents a chicane, the S-curve of a motor racing track. For professional drivers, flawlessly maneuvering a racing car through one of these obstacles is an exhilarating, delightful experience. Hyundai WRC 2017 | Exhibition contents integrated guideline | Brand assets | Logos 11 N logo The N logo has a general protection zone to ensure Logo Protection zone a confident and eye-catching appearance. The general protection zone is derived from the half of the logo height. The minimum logo width is 15 mm to guarantee logo legibility. The integrity of the logo must be respected at all times. Never recreate or modify it in any way. Always use the proper version of the logo. Half of the logo height = 1 minimum width: 15mm Hyundai WRC 2017 | Exhibition contents integrated guideline | Brand assets | Logos 12 Color versions On Sky Blue On an image Reversed Sample applications Driven to perform. The full-color version The new i20 N-Sport. • is the preferred version for most applications; • can be used on a Sky Blue background or an image; • can be used reversed on backgrounds that are colored black. Learn more On white On an image Reversed Sample applications The black version Driven to perform. • should only be used for newspaper print or for enhancements such as debossing. Fuel economy for the base hybrid engine: 00 (city), 00 (highway), 00 (combined), CO2 emissions 000 g/mile. Hyundai WRC 2017 | Exhibition contents integrated guideline | Brand assets | Logos 13 Hyundai logo Protection zone and minimum size The Hyundai logo consists of a symbol and Logo protection zone Minimum size a wordmark. • All Hyundai marketing communication uses the 2D logo. 20 mm • The logo appears as a lockup. • The horizontal version is the preferred version. The minimum logo width = • A protective zone secures optimal representation is 20 mm of our brand. • The horizontal and vertical dimensions of the H = 1 protection zone area are derived from the height of the symbol. Logo versions • The preferred version of the Hyundai logo is set in Hyundai Blue. • The black logo version should only be used for newsprint, technical reasons, or for enhancements (e. g., debossing). Hyundai Blue logo version Black logo version Hyundai WRC 2017 | Exhibition contents integrated guideline | Brand assets | Logos 14 Logo placement and size The N logo appears always together with the Hyundai logo. Driven to Driven to perform. Version 1 The prefered version is to place the N logo perform. underneath the headline. The N logo is as high B as the x-height of the headline. The distance between the headline and the N logo is 1B. A thrilling, high-speed world that balances raw power with the emotional delight of the driving experience. N is the intelligent combination of human engineering and passion. It is the pure connection between car and driver. The N logo never overlaps the image. worldwide.hyundai.com/n Version 2 This version should only be used if there is an accentuation in the headline. The N logo has one and a half the height of the Hyundai logo. The distance from the edge is 1B. The distance between the N logo and the Body copy text is 1B. Driven to perform. A thrilling, high-speed world that balances raw power with the emotional delight of the driving experience. N is the intelligent combination of human engineering and passion. It is the pure connection between car and driver. Visit us at worldwide.hyundai.com/n Version 3 – Placement as part of the image The N logo is included as part of the imagery. It should be clearly visible in the image. → For more information, see chapter 2.5. Hyundai WRC 2017 | Exhibition contents integrated guideline | Brand assets | Logos 15 Don’ts The integrity of the N logo must be respected at all times. Always use the proper version of the N logo, and never recreate or modify the logo in any way.
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