ANNUAL REPORT 2019-20 TROPICAL NORTH ACKNOWLEDGES WE WORK, LIVE AND PLAY ON ABORIGINAL AND TORRES STRAIT ISLANDER LAND. WE PAY OUR RESPECTS TO ELDERS PAST, PRESENT AND FUTURE.

2 CONTENTS

Chair’s Report 4 CEO’s Report 6 Destination Update 8 TTNQ Update 10 Key Highlights 12 Share of Voice 13 Visitor Spend 14 Domestic Marketing 14 International Marketing 16 Business & Major Events 18 Sustainable Growth 20 Sustaining TTNQ 20 Marketing Return On Investment 21 Sustainability 22 Aviation & Cruise 22 Accommodation 23 Satisfaction 24 Consumer & Community Satisfaction 24 Board Of Directors 25 Members 26 Appendix 1: Annual Financial Report 30 Visit Our Channels 68

3 CHAIR’S REPORT When I started my three-year term as Tourism Hunting as a pack helped catapult Tropical North Queensland Chair in 2017 the & Great Barrier onto tourism’s industry was looking forward to a period of world stage, and now we welcome to our pack growth with extraordinary tourism investment partners not only within the industry, but in the destination. across other sectors and organisations who are helping to amplify and share our story of place. TTNQ’s role was to maximise the opportunities I am a firm believer that tourism can be the this growth would bring for our regional region’s inbuilt marketing arm, showcasing economy. Core to our strategy was the delivery our agriculture and education, marine of a unifying brand story and working with industries, tropical expertise and above all, industry partners to bring a renewed interest attracting people to relocate because of the in travel to our destination. region’s liveability. Sadly, it did not take long for the first of a Tourism will remain a key thread in our series of blows to what should have been community tapestry; locals proudly sharing the beginning of a new era of prosperity for with visitors what we love, and tourism the region. The wide misreporting of the underpinning the viability of services such as back‑to‑back bleaching events on the Great air connectIvity. Barrier Reef, a massive wet season in 2019, the loss of direct flights from China and now a Our Local Tourism Organisations are key global pandemic have brought the industry to partners and TTNQ is working on a framework its knees. with the regions towards shared goals that also contribute to amplify our collective voice and While the pandemic still casts its shadow disperse visitors across the region throughout over tourism across the world, from each of the year. the region’s earlier challenges we have learnt valuable lessons and innovated to strengthen It is no secret that my passion is the Great the tourism industry’s potential. Barrier Reef which is also our region’s greatest drawcard. As the engine room for reef As part of developing a unifying brand story, visitation, our region has taken the divisive and the timing was finally right for the destination’s unhelpful commentary in the media about the internationally-renowned name Cairns & Great reef’s health personally. Barrier Reef to be used in the domestic market. With the name change came the brand launch At long last we are seeing a much more of See Great, Leave Greater which I believe has collaborative and positive story emerging of truly nailed our whole region’s personality. tourism working with science and management to create localised best practice stewardship Well done to the team for unearthing the and small-scale intervention to improve essence of our destination. The results are reef resilience. already boosting the destination’s digital performance and share of voice. I look TTNQ has also evolved internally over the past forward to seeing the region’s brand story three years with the organisation becoming evolve over time. leaner and fit-for-purpose. Outsourcing our finance functions to Cairns Regional Council The challenges of increasingly competitive and moving from paper to cloud-based travel choices and the periodic crises that platforms has required much effort from the confront us locally and globally mean that team, but we now have information systems no single person or organisation has the suited to an agile organisation. capacity or capability to deliver the suite of actions required to deliver a long-term Our dedicated team responded during the sustainable tourism-based economy. It takes COVID‑19 lockdown by leaning down hours everyone together. which I thank them for. They have been

4 extraordinary at restructuring to support quick responses in an uncertain world. Under the leadership of Chief Executive Officer Mark Olsen TTNQ has become more outcome – rather than output – focused. Targeted goals, such as the region’s share of voice, are allowing strategies to be tracked and refocused with great success. Our digital performance, for example, has exceeded its target by 180%. The road ahead will continue to have many bumps, but I believe the advocacy and domestic marketing strategies TTNQ has undertaken will have our local tourism industry well placed to capitilise on pent-up demand for domestic travel when borders open. Cairns & is known for its ability to innovate and work together. If we continue to do this we will emerge from the greatest threat tourism has ever faced. There will be the scars of a battle well-fought, but importantly there will eventually be success for those who can adapt to the very different world we are facing. I thank my fellow “warriors” for their support: CEO Mark Olsen, Deputy Chair Norris Carter, Chair of FARMC Craig Pocock, the Board Directors of the past three years, TTNQ’s hard-working staff and the many people in the industry who fly the flag for Cairns & Great Barrier Reef. I also thank Cairns Regional Council led by Mayor Bob Manning for recognising the value tourism brings to our community with a five-year funding agreement. I end my term knowing that the organisation is in excellent hands with the experience and expertise of incoming Chair Ken Chapman at the ready for Mark and the team as they position Cairns & Great Barrier Reef as ’s number one nature-based and ecotourism destination, supporting and supported by our industry and our community.

Wendy Morris Chair

5 CEO’S REPORT The COVID‑19 blow dealt by the 2019-20 and in 2019-20 our team had 4000 member financial year has eclipsed all man-made and engagements, that’s 80% of members engaged natural disasters that the Cairns & Great every month. Barrier Reef tourism industry has weathered. Advocacy on behalf of our members became Even before the full weight of the pandemic a focus during lockdown. Lobbying State shut down our industry, 2020 was off to a and Federal politicians for industry support, worrying start with the impact of news of pushing crucial information out to members Australia’s devastating bushfires and Chinese in a variety of formats including webinars and New Year cancelleations as the coronavirus being the support at the end of a phone line raged through China. when members were doing it tough were all part of the plan for industry survival. Blow after blow can make you lose sight of achievements and looking back we had some TTNQ was the first Regional Tourism very big successes before our world changed Organisation (RTO) to ask the Federal so dramatically. Government for a wage subsidy when we met with the Minister for Trade, Tourism and The region’s tourism industry must be Investment Simon Birmingham in his last visit congratulated on a fantastic March 2020 before the lockdown. quarter. We actually increased visitor expenditure above our target of $3.5 billion Through regular engagement with Premier and grew domestic market share to 11.8% Palaszczuk, we lobbied for and were successful which is great work by the whole industry. Just in getting the $25 million Growing Tourism as extraordinary is growing our international Infrastructure Fund; $2.4 million in marketing market share to 12.6% during that time. funds; aviation support for Cairns Airport; a $3.5 million events fund; $7.5 million in business The good news is that interest in Cairns & support funding; $6.5 million for four major Great Barrier Reef is strong which is allowing projects and fee relief for marine operators. us to outstrip many of our competitor destinations. Our increased focus on creating TTNQ has waived our membership fees until publicity for the region resulted in TTNQ 31 December 2020, and restructured our team generating $65 million in Advertising Value to focus on the domestic market, reducing Equivalent (AVE). overheads by 20%. The Cairns & Great Barrier Reef brand is Our challenges will continue as outbreaks gaining traction as we work with Tourism occur and borders open and close resulting in & Events Queensland (TEQ) and our retail our 55,000 visitors a day shrinking down to partners to ensure the word Cairns is on just 5,500, around 30% of pre-COVID-19 levels. everybody’s lips. As a result Cairns is now the It could take at least five years to return to most Googled regional tourism destination the 2019 visitor spend of $3.5 billion so TTNQ in Australia. is seeking further Government assistance to soften the blow. Another great result in the past 12 months has been operator referrals where TTNQ is As these changes occur we are adapting driving business from our website to your our marketing approach, with a record website. TTNQ has delivered more than $12.5 million for 2020-21, to make the 91,000 referrals to member businesses. best of the markets available to us. TTNQ is maintaining relationships with our This resulted in $25 million in leads and $10 international markets and focusing 80% of million worth of direct business for members our budget towards domestic marketing. We bringing $35 million in direct value to region. are diversifying our base of markets through Members are at the core of TTNQ’s efforts events, culture and niche travel.

6 Drive North Queensland became a priority TTNQ’s dedicated staff have put in some very and its speedy activation after lockdown hard yards as we have adapted the business to brought South East Queenslanders and local its new Strategic Direction and quickly changed road trippers north giving the Gulf Savannah, focus to ensure we could ably represent Cooktown and Atherton Tablelands a much our members and work in rapidly shrinking needed boost. markets. I thank them for their support and role in helping the organisation achieve many Since taking up the role of Chief Executive successes throughout the year. Officer in September 2019, I have been working with the team to reset TTNQ’s Strategic Our members are the ones at the coalface of Direction to grow our reach, profile and the economic havoc wrought by COVID‑19 and influence. This reset has happened against although this is taking a toll on the industry’s a backdrop of challenges including the loss psyche, I continue to be inspired by those who of aviation services to Hong Kong and China, are grasping this unprecedented challenge negative perceptions about the health of and devising a re-imagined way of doing the Great Barrier Reef, intense coverage of business successfully. the Cape Tribulation zipline fatality, bushfire It has taken a global pandemic to fully expose perceptions and the outbreak of COVID‑19. flaws in how the tourism industry does business, for example the use of credit in HIGHLIGHTS FOR THE YEAR INCLUDE: the distribution supply chain. These are the • Phase One domestic marketing campaign lessons that we can use to positively shape the delivery above target results. industry’s future. • A new and approved Strategic Direction and brand launched in March 2020. The pandemic has also made many people around the world stop and think about a better • Significant increase in media exposure, way of living. We believe Cairns & Great Barrier including negotiation of the Future Tourism Reef’s promise to See Great and Leave Greater program with News Ltd. is just what they are looking for. • Securing $2.4 million in marketing funds. Our Chair’s three-year term ends at the Annual • Successfully lobbying for $7.5 million in General Meeting and I want to thank Wendy business support funding, the $25 million Morris for the long hours and passion she Growing Tourism Infrastructure Fund, has brought to the role. Wendy has been a wage subsidy and fee relief. passionate about bringing all sectors onboard • Generating $65 million in publicity for to tell a united destination story and from that the destination. our See Great, Leave Greater story is unfolding. • An additional $500,000 from Cairns Airport to I welcome incoming Chair Ken Chapman to support marketing and events. the role and look forward to working Our funding partners continue to play a crucial with him and the TTNQ Board to emerge role in assisting TTNQ to increase both market from the shadow of the global pandemic share and share of voice. The five-year funding and successfully adapt our industry and agreement with Cairns Regional Council has organisation to be Australia’s number one finally given TTNQ the sustainable funding nature-based and ecotourism destination. necessary to meet our vision of being known as Australia’s number one nature-based and ecotourism destination, supported by our industry and out community. Our decision to waive membership fees to existing members Mark Olsen will impact our budget but was necessary Chief Executive Officer under these extraordinary circumstances.

7 5% INCREASE IN DESTINATION UPDATE VISITOR NUMBERS & SPEND PRE-COVID OUR GOAL

TO BE AUSTRALIA’S MOST VISITED NATURE-BASED AND ECOTOURISM DESTINATION, DELIVERING MEMORABLE EXPERIENCES THROUGH A PARTNERSHIP BETWEEN THE INDUSTRY AND OUR COMMUNITIES.

Tropical North Queensland exceeded the 2020 • Total visitor spend was up 4.9% (3 year goal of $3.5 billion visitor expenditure in the first average +6.3%), above the State average for quarter 2020 with 2.9 million visitors spending the past 12 months of +0.7% $3.51 billion per annum (Tourism Research (3 year average 6.5%). Australia, March 2020). However, this growth Overall, the destination grew in numbers, was decimated by the impact of the COVID‑19 nights and visitor expenditure, supporting border closures which is estimated to have more local jobs before the impact of the wiped over $1 billion from our annual visitor global pandemic. While over the past 12 spend to date and is expected to see $2.2 billion months the region has regained some of its less visitor spend in 2020 than in 2019. lost market share, growing above the State The visitor economy supported approximately average in all areas, the three-year trend one in five jobs, or 28,200 jobs in 2017‑18 still sees the destination lagging other parts (Tourism Research Australia, 2019). The of the State – but the gap was closing. The COVID‑19 lockdown saw 5,000 tourism impact of COVID-related travel restrictions will employees stood down and 2,560 laid-off. disproportionately impact our region due to The advent of JobKeeper resulted in our distance from the main population centres. 10,256 businesses in our region relying on Compared to other regions in Australia, the wage subsidy. marketing investment in Tropical North Queensland is outspent by nearly $5:$1 by TOTAL VISITORS & VISITOR SPEND – destinations including the Gold Coast and YTD DEC 2019 Tasmania. TTNQ has been successful in 4.0 3.8 leveraging the opportunity presented by the 3.5 3.5 3.5 COVID-related travel restrictions to generate 3.14 3.0 2.72 publicity for the region and drive an increase in 2.5 website traffic. 2.16 2.0 TTNQ has led the region’s recovery through 1.5 COVID‑19 with industry advocacy, digital 1.0 marketing, member engagement and targeted 0.5 campaign activity. The destination has 0.0 commenced a slow path to recovery relying YE DEC 2017 YE DEC 2018 YE DEC 2019 on intrastate travel with more than half of our TOTAL VISITORS M TOTAL VISITOR SPEND $B target markets (25% international, 18% Victoria and 19% New South Wales) unable to travel to COMPARED TO 2018-19: the region. • Total visitor numbers were up 1.5% per annum (3 year average 3.1%), slower than the State average of 0.2% per annum (3 year average 4.8%). • Total visitor nights were up 1.1% per annum (3 year average 4.1%), ahead of the State average of –0.8% (3 year average of 3.3%).

8 #3 MOST SEARCHED TRAVEL DESTINATION IN AUSTRALIA

For the year ended March 2020, the region regained some of its lost domestic and international market share in visitor numbers and visitors nights. The graph below clearly shows that in both the domestic and international visitor nights, the region has started to regain its lost market share. Over the past three years the region has lost the equivalent of $1.2 billion in foregone visitor expenditure associated with lost market share.

GAINING MARKET SHARE IN DOMESTIC & INTERNATIONAL VISITOR NIGHTS

14.0% 13.5% 13.0% 12.6% 12.6% 12.5% 12.4% 12.3% 12.0% 12.2% 11.8% 11.5% 11.4% 11.2% 11.0% 10.9% 10.9% 11.1% 10.5% 10.0% 10.4% 9.5% 9.0% YE DEC QTR YE MAR QTR YE JUN QTR YE SEP QTR

DOMESTIC 2019 DOMESTIC 2020 INTERNATIONAL 2019 INTERNATIONAL 2020

GAINING MARKET SHARE IN GOOGLE TRAVEL SEARCH Whilst Sydney and Melbourne remain Australia’s most popular destinations for global travel searches on Google, Cairns has leapt ahead of the other capital cities and the Gold Coast as the world emerges from COVID-19 lockdowns, to be Australia’s third most ‘googled’ destination in the travel category (Source: Google Trends, 2020). This reinforces the view most have held for some time, that the world wants what the region has to offer, and that the term they are most likely to lead with is Cairns.

9 $12M SECURED TO TTNQ UPDATE MARKET THE REGION IN 2020-21 OUR MISSION

SUSTAINABLE GROWTH IN LEISURE TOURISM, EDUCATION AND EVENTS, THROUGH INNOVATION, EFFICIENT USE OF RESOURCES, AND EFFECTIVE DESTINATION MARKETING UNDER A UNIFIED BRAND.

The organisation had a change of CEO in September 2019 and has been focused on resetting its Strategic Direction and growing its reach, profile and influence. Even prior to the border closures, a number of challenges have been faced by the region and the industry with the loss of aviation services to Hong Kong and China, negative perceptions of the Great Barrier Reef and bleaching, and recent fatalities including the zipline and shark attacks (in the Whitsundays) creating negative press, as well as the Australian bushfires. Significant in‑roads have been made into securing additional funding to support the industry, driving greater member engagement and awareness of the organisation’s role and function.

KEY HIGHLIGHTS FOR AS AN ORGANISER IN THE VISITOR 2019-20 INCLUDE: ECONOMY TOURISM TROPICAL NORTH • Phase One domestic marketing campaign QUEENSLAND CAN INFLUENCE: delivering $25 million in direct visitor spend, GROWING OUR SHARE: above the target results. STARTING WITH A FOCUS ON THE DOMESTIC • A new consumer brand ‘See Great. Leave MARKET, INCREASE THE REGION’S AWARENESS Greater.’ backed by a new organisation TO BOOST OUR SHARE OF QUEENSLAND Strategic Direction launched in March 2020. VISITOR NIGHTS AND SHARE OF VOICE Over $64 million in advertising value • DRIVING VISITOR SPEND: equivalent from an investment of just DIVERSIFY OUR MIX OF MARKETS $4 million in marketing activities AND INCREASE OVERNIGHT VISITOR (including staff) equating to a 15:1 return SPEND GENERATED THROUGH on investment. OUR CAMPAIGN ACTIVITY Hosting the Australian Society of Travel • ENSURING SUSTAINABLE GROWTH: Writers (ASTW) Convention in October 2019 DRIVE YEAR‑ROUND AND DISPERSED which delivered more than $4 million in VISITATION AND GROW ACCOMMODATION publicity for the destination. OCCUPANCY AND AVIATION CAPACITY THAT SUPPORTS LOCAL BUSINESSES AND JOBS • AVE target exceeded by 30% ($64 million) with strong results in Domestic (190%), INCREASING SATISFACTION: |Digital (180%), and Corporate (150%). BE A RESULTS‑DRIVEN AND RESPECTED • Sustainability of funding for the organisation ORGANISATION THAT IS INCREASING VISITOR, is more secure following the approval of MEMBER, AND COMMUNITY SATISFACTION AND OUR DESTINATION’S NET PROMOTER SCORE our five-year funding agreement with Cairns Regional Council. • Supporting nearly $60 million in Business Events, including $9 million in direct delegate expenditure from bid wins in just six months and a three year pipeline worth over $25 million.

10 OVER 90,000 CONSUMER LEADS FROM OUR WEBSITE Leveraging every opportunity, TTNQ generated nearly $65 million in advertising value equivalent from an investment of $4 million (ROI 15:1). While trade media and engagements slowed, the organisation generated over $36 million in consumer direct media and nearly $12 million in corporate communication and destination news stories boosting our overall awareness and increasing the desire to travel.

TTNQ DELIVERED $65 MILLION IN MEDIA VALUE IN 2019-20

$60,000,000 $65,500,000 $64,993,250 $55,500,000 $50,000,000

$45,500,000 $40,000,000

$36,475,588 $35,500,000 $30,000,000 $25,500,000

$20,000,000 $15,500,000 $16,850,568

$10,000,000 $11,667,095 $5,500,000

$- $-4,500,000

JULY APRIL MAY JUNE AUGUST JANUARY MARCH OCTOBER FEBRUARY TARGET SEPTEMBER NOVEMBER DECEMBER CONSUMER ENGAGEMENT AVE (TOTAL) TRADE ENGAGEMENT CORPORATE COMMUNICATION

Driving leads to industry is a key performance metric for TTNQ. In the last 12 months, the organisation generated over $25 million in direct sales to the industry through retail campaigns as well as over 90,000 consumer leads from our website. The graph below clearly shows that the TTNQ consumer website was generating over 8,000 leads a month pre-COVID-19 and returned close to the 100,000 leads target by year-end, despite leads reducing by half in March to May while the lockdown was in place.

REFERRALS TO MEMBERS JULY 2019–JUNE 2020 120,000 15,000 14,469 100% 100,000 12,500 91,461 9,793 9,470 80,000 9,194 10,000

TOTAL NUMBER OF 60,000 8,258 7,500 7,751 7,245 REFERRALS

5,694 7,306 40,000 5,032 5,000 NUMBER OF REFERRALS PER MONTH 2,207 5,093 20,000 2,500

- 0%

JULY MAY JUNE MARCH APRIL AUGUST JANUARY TARGET OCTOBER FEBRUARY SEPTEMBER NOVEMBER DECEMBER

11 KEY HIGHLIGHTS

12 EXCEEDED THE SHARE OF VOICE $52M AVE TARGET REACHING $64M Advertising Value Equivalent (AVE) provides As the graph below clearly an estimate of what the cost of campaign shows, the results were strongest activity would have been if the equivalent in the domestic market, where the media time, space and value was purchased at organisation generated $26.7 million in AVE. standard advertising values. It puts a value on Well in excess of the $20 million AVE target. the publicity generated, the advertising deals Achieving the targets in our core international secured, the partner contributions and the markets was not possible, with global travel value generated through TTNQ’s own social restrictions putting all international activity media and digital channels. Across both trade on hold from mid-March. Most activities in and consumer engagement, the organisation our key international markets has reverted sets a target of an average of $4 million in AVE, to inspirational content until greater clarity per target market, per annum. is provided on the re-opening of the national borders to leisure travel. Working across the cities of our core international markets (Europe, Japan, China, Working with TEQ and Tourism Australia (TA) USA, UK, Asia and New Zealand) as well as the in the Western Markets, TTNQ exceeded its domestic target markets in Sydney, Melbourne, AVE target by more than 25% with consumer Brisbane and the regional centres of the content in the German-speaking travel world East Coast, the organisation needs to reach right throughout the COVID-related lockdowns. at least $52 million per annum to have a China was more challenging with consumer measurable impact on travel behaviour. engagement ceasing late January and only TTNQ exceeded the $52 million AVE target slowly returning now. Consumer engagement reaching $64 million by June 2020. in Japan was also challenging with major campaigns put on hold in Japan just prior to • Consumer publicity increased through the the global travel bans. COVID‑19 lockdown and our digital channels (see below) and domestic media targets were 180% and 170% of target. • Corporate Communication including publicity for the organisation generated through media engagement by the CEO, through events and on our owned channels, achieved $11.6 million of AVE essentially doubling the $6 million AVE target. • International trade and media engagement were unable to reach their targets due to the inability to generate publicity internationally and engage with primary trade partners. A program of trade educationals and webinars is currently underway.

13 13% INCREASE VISITOR SPEND IN DOMESTIC VISITOR SPEND YEAR‑END MARCH DOMESTIC MARKETING

DOMESTIC EXPENDITURE AND VISITATION REACHED A NEW RECORD FOR YEAR-END MARCH 2020 HELPING THE REGION EXCEED ITS EXPENDITURE TARGET OF $3.5 BILLION ONLY TO HAVE THESE NUMBERS DECIMATED BY THE GLOBAL PANDEMIC.

HIGHLIGHTS: NATIONAL VISITOR SURVEY • The new Cairns & Great Barrier Reef brand YEAR‑END MARCH 2020 was launched in March 2020. EXPENDITURE $2.6B +13.2% • The Drive North Queensland campaign was launched on 1 June 2020 to stimulate intrastate travel while the borders were VISITORS 2.2M +8.1% closed. • Hosting the Australian Society of Travel VISITOR NIGHTS 11M +3.0% Writers (ASTW) Convention in October 2019 which delivered more than $4 million in $231 +9.0% publicity for the destination. SPEND PER NIGHT

AVERAGE LENGTH OF STAY 5.1 NIGHTS -4.7%

For the year ending March 2020, the strongest The COVID-19 impact will be significant in the growth came from our interstate markets, up domestic market (see graph below) with an 9.2% per annum, while the intrastate markets estimated $1.6 billion loss in 2020 expected grew at 7.6% per annum. Holiday visitors from COVID-19 travel restrictions in domestic were up 17% year-on-year, while those visiting travel. The domestic market will underpin the friends and relatives and travel for business regions recovery, with the proportion of total were down 0.4% and 1.4% respectively. visitor spend coming from the domestic market increasing from 68% in 2019, to 82% in 2021.

TNQ COVID-19 IMPACT FORECASTS DOMESTIC VISITOR SPEND 2010-25

$4,000,000,000 TOTAL VISITOR SPEND YE MARCH 2020 $3,500,000,000 $3,510,400,000

$3,000,000,000 DOM SCENARIO 1 DOMESTIC VISITOR SPEND $2,500,000,000 YE MARCH 2020 DOM SCENARIO 2 $2,566,900,000 DOM SCENARIO 3 $2,000,000,000 TOTAL SCENARIO 1 $1,500,000,000 TOTAL SCENARIO 2

$1,000,000,000 TOTAL SCENARIO 3

$5,000,000

$ 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

14 CAIRNS & GREAT BARRIER REEF BRAND PLATFORM LAUNCH › 15 INTERNATIONAL MARKETING $20M+ ADVERTISING COOPERATIVE MARKETING CAMPAIGNS AND TRADE ACTIVITY GENERATED OVER $20 MILLION VALUE GLOBALLY IN PUBLICITY VALUE, BUT OVERALL VISITOR NUMBERS AND SPEND IS DOWN (NIGHTS ARE UP). STRATEGIC PANELS WERE HELD WITH LOCAL OPERATORS AROUND EACH INTERNATIONAL TARGET MARKET TO DISCUSS SPECIFIC MARKET CHALLENGES AND DEVISE HIGH LEVEL STRATEGIES. CHINA, HONG KONG & TAIWAN WESTERN China numbers were down 7% prior to The impact of Brexit influenced visitation from the COVID‑19 while spend and average length UK and Europe, while strong growth from the US of stay increased. Cathay Pacific, Hainan and Canada lifted overall spend prior to COVID‑19. Airlines and China Southern Airlines all pulled direct flights. HIGHLIGHTS: • Campaign activity with TEQ in Europe HIGHLIGHTS: supporting Silk Air flights ($1.5 million AVE). • Cooperative activities were conducted with • Attendance at International Media CEPT Travel (official agent for Hainan Airlines). Marketplace (IMM) USA and inclusion in a • Increased social media activity with panel discussing sustainable tourism on the contracted agency TOTEM Media. Great Barrier Reef attended by 1000 media • WeChat City Experiences mini-program and PR representatives. launched (TEQ lead project). • Master Reef Guide Gareth Phillips joined • Co-op with Chinese OTA utilising Douyin 10 members for Queensland on Tour Europe. (Chinese version of TikTok) AVE $480,830. • Queensland on Tour North America. • Co-op with luxury OTA Sparkle AVE $52,340 • Two back-to-back roadshows in eight cities and luxury group booking to Cairns for across North America. Chinese New Year which was cancelled due • TTNQ was joined by 19 members for to COVID. Corroboree West. • Media – Qingdao Cityscan Magazine 8-page • Cairns & Great Barrier Reef drive campaign spread AVE $96,000. in Germany. • The International Visitor Survey (IVS) shows JAPAN & SOUTH EAST ASIA the early impacts of COVID-related travel Prior to COVID‑19 visitor numbers from Japan restrictions, with significant implications for the grew with the highest visitor numbers in five regions China market in February and March years. India declined and Singapore was steady. impacting international visitor spend (down Increased air services from Osaka (JQ) and 12%), visitor numbers (down 14%) and nights Tokyo (VA) helped drive visitor spend (up 1.3%). (down 2.1%). SilkAir flights increased to daily. INTERNATIONAL VISITOR SURVEY YEAR-END MARCH 2020 HIGHLIGHTS: • TTNQ led a Cairns & Great Barrier Reef EXPENDITURE $0.9B -12% mission with 16 members to Japan targeting MICE, corporate and education groups VISITORS 727K -14% • Osaka Daily promotion • Queensland on Tour VISITOR NIGHTS 6.5M -2.1%

SPEND PER NIGHT $ 145 -10.5%

AVERAGE LENGTH OF STAY 9 NIGHTS +13%

16 The international market is most impacted by COVID-related travel restrictions with an estimated $650M in lost international visitor spend in 2020. As a proportion of total visitor spend, international dropped from 32% in 2019 to just 18% in 2021, subject to the re-opening of international borders. The international market will be slower to recover taking an estimated six or more years to return to 2019 levels.

TNQ COVID-19 IMPACT FORCASTS INTERNATIONAL VISITOR SPEND 2010-2025

$4,000,000,000

$3,500,000,000

$3,000,000,000

$2,500,000,000

$2,000,000,000

$1,500,000,000

$1,000,000,000

$5,000,000

$ 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 INT SCENARIO 1 INT SCENARIO 2 INT SCENARIO 3

TOTAL SCENARIO 1 TOTAL SCENARIO 2 TOTAL SCENARIO 3

17 BUSINESS & MAJOR EVENTS $77.5M IN Business and major events play a strategic BUSINESS EVENT LEISURE EVENTS DELEGATE SPEND role in driving visitation to shoulder and low ACTIVITY seasons. TTNQ works closely with Cairns Regional Council, Cairns Convention Centre MAJOR EVENTS: and the TNQ industry to attract events to our • Cairns Indigenous Art Fair – July region, and drive economic benefit through • Cairns Show – July maximising visitation and length of stay. Events • Mareeba Rodeo – July also play a role in promoting the destination, showcasing industry expertise and endorsing • Tour of the Tropics – August the liveability of the region. • Reef to Reef – August Highlights for business events included the • Cairns Festival – August commencement of the $176 million Cairns • Targa Great Barrier Reef – September Convention Centre expansion and the 20th • Red Bull Defiance – September anniversary celebration of Sell TNQ. From • Cairns Amateurs – September February 2020, COVID‑19 severely impacted • Reef Feast Palm Cove – October the events industry with all major, regional and business events either cancelling or • Crocodile Trophy – October postponing. • Port Shorts – October TTNQ entered into an agreement with the • Tablelands Folk Festival – October Cairns Airport and Cairns Regional Council, • Grass is Greener – October who have both invested an additional $500,000 each, into event marketing to drive off-peak travel. This investment was the foundation of securing the $3 million commitment from the State Government for event optimisation.

ECONOMIC CONTRIBUTION OF BUSINESS EVENTS • 148 meetings • 15,230 delegates • Direct economic value = $20.4 million and indirect economic contribution $61.2 million • QBES unaudited 2019-20 FY stats

BUSINESS EVENTS ACTIVITY • 82 leads received, valued at $45.5 million • 30 leads confirmed worth $9.4 million • 36 referrals worth $15.5 million • Direct visitor spend of $19.4 million and indirect spend of $58.1 million

18 SELL TNQ YOGA SESSION PORT SHORTS

CAIRNS INDIGENOUS ART FAIR SELL TNQ GALA DINNER

IRONMAN CAIRNS CAIRNS FESTIVAL

MAREEBA RODEO IRONMAN CAIRNS REEF TO REEF

TABLELANDS FOLK FESTIVAL CAIRNS AMATEURS REEF TO REEF

REGIONAL SHOWCASE TARGA GREAT BARRIER REEF 19 SUSTAINABLE GROWTH SUSTAINING TTNQ Sustainable operations at TTNQ are a key priority during these challenging times. Prior to the impacts of COVID-related travel restrictions the organisation had a focus on securing additional funds for marketing activities to launch the new brand and reducing overhead costs. A total income of $11.3 million (up 21% from 2018-19) was secured, with the majority of the organisations core funding from Cairns Regional Council (30%). With the impact of COVID-19 on the industry, TTNQ reduced staff numbers by 20% and operating hours by 30% resulting in an overall reduction in administration costs of 20% compared to 2018- 19. Additional grant funding was secured from the State Government for marketing, the majority of which has been held over ($3.58 million) for investment in marketing activities in 2020-21.

TTNQ INCOME SOURCES 2019-20 TTNQ EXPENDITURE 2019-20

MEMBERSHIP & FUNDS RETAINED ADMINISTRATION INDUSTRY INCOME 13% CAIRNS REGIONAL FOR MARKETING 10% COUNCIL IN 2020/21 INDUSTRY SUPPORT 30% 32% 2%

STATE GRANTS 49% MARKETING TOURISM & EVENTS 53% QUEENSLAND 11%

INCREASING MEMBERSHIP end of December 2019, following a 6-month extension of the program. Businesses and TTNQ membership increased from 362 business intenders were able to participate in to 466 in 2019-20 (29%) as a result of our a range of programs including 3 workshops (50 commitment to driving results and our attendees) and 30 x 1hr mentoring sessions partnership with Local Tourism Organisations (10 businesses) held in Cairns in 2019. (LTOs). Membership target ($590,000) is already achieved and co-operative marketing MEMBER FUNCTIONS contributions boosted, with additional benefits • Member Networking Function – to the region being accrued in 2020 from the Kewarra Beach, August 2019 hosting of the Australian Society of Travel Writers (150 top journalists hosted in October • TNQ Tourism Marketing Conference – 2019) and Sell TNQ (29 top business event August 2019 buyers / PCOs hosted in November 2019). • Member Networking Function – Novotel Cairns Oasis Resort, September 2019 IMPROVING MEMBER ENGAGEMENT • TNQ Tourism Industry Excellence Awards – Member engagement is up with an average of Tjapukai Aboriginal Cultural Park, 350 member engagements per month, 93% of October 2019 the target of 80% of members (466) engaged • Member Networking Function – each month. St Crispins Cafe & Events, December 2019 • Member Networking Function – INCREASED BUSINESS SUPPORT The Woolshed, February 2020 The Australian Small Business Advisory • TTNQ New Brand Platform Launch – Services (ASBAS) program concluded at the Cairns Performing Arts Centre, March 2020

20 CONGRATULATIONS TO THE 2019 TNQ TOURISM INDUSTRY EXCELLENCE AWARDS WINNERS

CHAIR’S AWARD FOR EXCELLENCE OUTSTANDING CONTRIBUTION BY AN INDIVIDUAL SPONSORED BY CAIRNS REGIONAL COUNCIL Tony Baker The Crystalbrook Collection YOUNG ACHIEVER EXCELLENCE AWARD INNOVATION EXCELLENCE AWARD SPONSORED BY HOSTPLUS SPONSORED BY CAIRNS AIRPORT Jana Stankovich – Cairns Airport Skyrail Rainforest Cableway CUSTOMER SERVICE EXCELLENCE AWARD TTNQ LIFE MEMBER JOINT WINNERS Ross Steele Deb Ieri – Small World Journeys Malcolm Rothall – Bad Fishy Jet Boating Cairns

MARKETING RETURN ON INVESTMENT The success and sustainability of destination Working alone we can only achieve so much, marketing is in partnerships. TTNQ is proud to together we make a real difference. be the most successful region in Queensland The organisations social media channels and at generating cooperative marketing our website have continued to grow in reach contributions, with every dollar invested by a and engagement. The graph below shows partner in TTNQ activities matched by nearly our social and digital assets reached nearly four dollars of other partner funds. 13 million consumers worldwide, worth an Generating maximum return for these partner estimated $6.8 million in advertising value. In a funds is vital to sustainability. In 2019-20 TTNQ year where global searches for travel dropped generated an average of $15.45 in AVE for every by more than 70% in March, April and May, the partner dollar invested in campaigns and our destination managed to continue to inspire the tactical activities generated an average of $100 world to travel to Cairns & Great Barrier Reef. in direct visitor spend in region for every dollar invested by our partners.

DIGITAL REACH & AVE JULY 2019 – JUNE 2020

$14,000,000 12,768,950 $12,000,000

$10,000,000

$8,000,000 $6,883,179 DIGITAL AVE $6,000,000 4,000,000 DIGITAL REACH $4,000,000 DIGITAL AVE TARGET

$2,000,000

$-

MAY JULY APRIL JUNE MARCH TARGET AUGUST JANUARY OCTOBER FEBRUARY SEPTEMBER NOVEMBER DECEMBER

21 SUSTAINABILITY AVIATION & CRUISE

Our region is embracing the United Nations • A total of 3.61 million passengers came Sustainability Development Goals (SDGs) to through the Cairns Airport in 2019-20, down target the education market and showcase from 5.08 million in 2018-19. Domestic Cairns & Great Barrier Reef as Australia’s numbers were slightly down, international leading sustainable destination. numbers were steady. TTNQ as an organisation is benchmarked • Loss of Cathay Pacific and China Southern against the other Queensland Regional Airlines and reduction in capacity from Hainan Tourism Organisations (RTOs) through the Airlines had an impact, offset by growth in ASPIRE program which also provides capacity by Singapore Airlines (SilkAir), Jetstar national benchmarks. Japan and Virgin Australia Japan. • An aviation working group was formed TTNQ IS RANKED #3 OF THE 13 RTOS AND between TTNQ and Cairns Airport to CONSISTENTLY RANKS IN THE TOP FIVE ACROSS better align goals for both domestic and A WIDE RANGE OF METRICS INCLUDING: international route development. • Ranked #1 in Cooperative Marketing income • Attendance at World Routes Conference with over $2,200 per member generated. in Adelaide. • Ranked #2 for the proportion of total income • A total of 56,036 passengers and crew invested back into marketing activity (keeping arrived in the port of Cairns in 2019-20 on overheads low). 33 cruise ship visits. Originally 54 cruise • Ranked #3 in proportion of Local ships were scheduled, with COVID‑19 causing Government contribution to tourism per the cancellations. The numbers were down head of capita. on the previous year when 55 cruise ships • Ranked #5 for overnight visitor spend brought 85,004 passengers and crew per dollar invested by State and Local to Cairns. Government. • A Cruise Ambassadors program was established for meet and greet. TTNQ attended the Cruise Down Under Conference and preparation for Seatrade.

DOMESTIC ARRIVALS JULY 2019 – JUNE 2020 (WEEKLY DATA)

140,000 120,000 105,674 30 JUNE 2019 100,000

80,000 80,594 60,000 40,000 25,025 20,000 18,083 0

MAY JUNE JULY MARCH ARPIL JANUARY AUGUST FEBRUARY OCTOBER SEPTEMBER NOVEMBER DECEMBER

PAX 2019 PAX 2020 CAPACITY 2019 CAPACITY 2020

22 ACCOMMODATION

• Between July and December 2019 an additional 255 rooms were added to the region, with the addition of Crystalbrook Collection’s second property, Bailey. • Compared to December 2018 occupancy finished the year slightly higher (63.5% vs 63.4%), but by June 2020 was down to just 31% from the impave COVID-related travel restrictions. • Average Daily Rate (ADR) finished the year at $173.93, slightly up on 2018 ($173.62) in December 2019, but by June 2020 it was down to just $141.78.

OCCUPANCY COMPARISON YTD 2018-19 TO 2019-20 The impact of COVID-related travel restrictions saw the region’s occupancy rate drop from 79% to 31% in the year-end June 2020. This impacted on revenue per available room (RevPAR) which also finished 2019 at $110.49 (up from $110.14). By June 2020 it was down to just $43.42. Average Daily Rate (ADR) finished 2019 at $173.93, slightly up on 2018 ($173.62). By June 2020 it was down to just $141.78.

89.29% 90% 80% 87.22% 70% 63.44% 63% 60% 63.53% 50% 40% 30% 31% 20% 10% 0%

MAY JUNE JULY MARCH ARPIL JANUARY AUGUST FEBRUARY OCTOBER SEPTEMBER NOVEMBER DECEMBER

2018 2019 2020

23 SATISFACTION CONSUMER & COMMUNITY SATISFACTION

ENSURING TOURISM IN OUR REGION HAS THE SUPPORT OF THE COMMUNITY IS VITAL, AS IS MEETING AND EXCEEDING THE NEEDS OF OUR CUSTOMERS. TTNQ TRACKS BOTH CONSUMER AND COMMUNITY SENTIMENT AND SATISFACTION AND BOTH HAVE IMPROVED IN 2019-20.

Our regions Net Promoter Score amongst residents increased from 40% to 42% in 2019-20. The impacts of COVID-related travel restrictions have been felt across the community, reinforcing the importance of the visitor economy not only to employment but to the availability of services and facilities in our communities supported by tourism.

PERCEIVED POSITIVE IMPACTS PERCEIVED NEGATIVE IMPACTS • Positive impacts increasing from the last • Negative impacts perceived to be increasing survey in 2017, including increased regional include increased property values (up 2%) profile (up 2%), festival and events (up 4%) and misdirected public spending (up 7%). and greater benefits shared evenly (up 4%). • Negative impacts perceived to be decreasing • Positive impacts decreasing include greater include delinquent behaviour (down 4%). cultural diversity (down 2%), local pride (down 2%) and new infrastructure (down 2%).

TOURISM SENTIMENT SCORE Tourism Sentiment Score™ is a measure of a destination’s ability to generate positive word of mouth about its tourism offering. It is an aggregate score that focuses solely on online conversations that reference or affect a potential traveller’s perceptions of a destination’s tourism offering.

CAIRNS TOURISM SENTIMENT SCORE 80

70

60 60 59 50 53 51 52 52 52 51 49 49 40 40 39 30 35 31

20

10

0 OVERALL AMENITIES & CULTURE & RELAXATION OUTDOOR DESTINATION FOOD & PERFORMANCE ENTERTAINMENT HISTORY & WELLNESS ACTIVITIES SERVICES CULINARY

2017 YEAR-END 2018 YEAR-END 2017 MEDIAN 2018 MEDIAN

24 BOARD OF DIRECTORS WENDY MORRIS CRAIG POCOCK APPOINTED DIRECTOR & CHAIR GENERAL DIRECTOR Skyrail Rainforest Cablelway, NORRIS CARTER APPOINTED DIRECTOR & DEPUTY CHAIR Managing Director North Queensland Airports, TODD PARKER Chief Executive Officer GENERAL DIRECTOR Parker Travel Collection, MARK EVANS SOUTHERN ZONE DIRECTOR Managing Director Paronella Park, PETER WOODWARD Director Marketing & Public Relations GENERAL DIRECTOR CaPTA Group, PAUL FAGG TROPICAL TABLELANDS & REMOTE ZONE DIRECTOR Managing Director Skybury Coffee Pty Ltd, SAM FERGUSON Business Development Executive GENERAL DIRECTOR Destination Cairns Marketing, JEFF SCHRALE APPOINTED DIRECTOR General Manager Commercial, ANZ Bank, The Accommodation Centre Regional Executive Far North Queensland WAYNE REYNOLDS GENERAL DIRECTOR SHEENA WALSHAW CAIRNS NORTH ZONE DIRECTOR Pullman Reef Hotel Casino, Trailblazers Queensland, General Manager Hotel Director

FINANCE AND RISK MANAGEMENT COMMITTEE (FARMC) CRAIG POCOCK LUCKBIR SINGH CHAIR MACDONNELLS LAW DIRECTOR

WAYNE REYNOLDS MARK OLSEN DEPUTY CHAIR TTNQ CEO & COMPANY SECRETARY

WENDY MORRIS ROSIE DOUGLAS TTNQ CHAIR TTNQ GENERAL MANAGER

25 MEMBERS

ACCOMMODATION • Ibis Styles Cairns • Pullman Cairns International • Il Palazzo Boutique • Pullman Palm Cove Sea B&B & FARM STAY Apartments Hotel Temple Resort & Spa • Downunder Farmstays • Jack and Newell Holiday • Pullman Port Douglas Sea Apartments Temple Resort & Spa BACKPACKER HOSTEL • Kewarra Beach Resort & Spa • Shangri-La Hotel • Cairns Central YHA • Mantra Trilogy Resort • Shantara Resort Port Douglas • Freedom Hostels • Meridian Port Douglas • Sheraton Grand Mirage • Gilligan’s Backpackers Resort, Port Douglas Hotel & Resort • Mission Beach Resort • Novotel Cairns Oasis Resort • Silkari Lagoons Port Douglas CARAVAN & CAMPING PARKS • Number2 on the Beach • Thala Beach Nature Reserve • Atherton Travellers Park • Oaks Resort Port Douglas • The Reef Hotel Casino • BIG4 Ingenia Holidays • Pacific Hotel Cairns • Waters Edge Apartments Cairns Cairns Coconut • Palm Royale Cairns • Cape York Camping Punsand Bay HOTEL, MOTEL, APARTMENT, • Paradise Links Resort • Cooktown Orchid Travellers Park RESORT – BELOW 4 STAR • Park Regis City Quays • Bay Village Tropical Retreat • Ellis Beach Oceanfront Port Douglas Peninsula Bungalow & Leisure Park • • Cairns Plaza Hotel Boutique Hotel • Lake Placid Tourist Park • Cairns Queenslander • Queens Court Hotel & Apartments • NRMA Atherton Tablelands • Rydges Esplanade Resort Cairns Holiday Park • Castaways Resort & • Rydges Plaza Cairns Spa Mission Beach • NRMA Cairns Holiday Park • Silky Oaks Lodge Daintree Wilderness Lodge • NRMA Palm Cove Holiday Park • • Sunshine Tower Hotel Hides Hotel Cairns • Seisia Enterprises • • The Boutique Collection Kewarra Beach Resort & Spa • Weipa Camping Ground • • The Reef House & Spa by Mgallery • Mena Creek Hotel HOTEL, MOTEL, APARTMENT, • Tropic Towers Apartments • Royal Palm Villas RESORT – 4 & 4.5 STAR • Villa San Michele • Villa Marine Holiday • Abbott Boutique Hotel • Vue Luxury Apartments Apartments & Motel Trinity Beach • Accor Hotels North Queensland LODGES & GUEST HOUSES • Agincourt Beachfront Apartments HOTEL, MOTEL, APARTMENT, • Cape York Ice and Tackle • Cairns Colonial Club Resort RESORT – 5 STAR • Executive Retreats • Cairns Harbour Lights • Alamanda Palm Cove • Gilberton Outback Retreat • Cairns Sheridan Hotel • Aria Port Douglas Villas • Heritage Lodge in the Daintree • Cape Trib Beach House • Bailey, a Crystalbrook Hotel • Kinrara Expeditions • Cascade Gardens Cairns • Flynn, a Crystalbrook Hotel • Mi Haven Student Living • Cayman Villas Port Douglas • Riley, a Crystalbrook Hotel • Mount Mulligan Lodge • City Terraces • Bedarra Island Resort (Northern Escape Collection) • Towers Holiday Suites • Coconut Grove • Mt Quincan Crater Retreat • Coral Tree Inn - Reef • Flynn, a Crystalbrook Hotel • Rose Gums Wilderness Retreat Management Group Pty Ltd • Green Island Resort • Daintree Ecolodge • Hilton Cairns ACTIVITIES, TOURS • Fitzroy Island Resort • Lizard Island (Delaware North) & ATTRACTIONS • Freestyle Resort Port Douglas • Mandalay Luxury • Holiday Inn Cairns Harbourside Beachfront Apartments ADVENTURE • Hotel Grand Chancellor • Peppers Beach Club • Active Tropics Explorer Palm Cove & Spa Palm Cove • Adventure Cairns

26 • AJ Hackett Cairns FOOD & WINE TOURS • Monsoon Reef Charters • Cairns Adventure Group • Brett’s Outback Tasting • Ocean Free & Ocean Freedom Adventures • Cairns Canyoning • Ocean Safari Ocean Spirit Cruises • CAPTA group GALLERIES • • Daintre Tours by Deluxe Safaris • Australian Armour & • Passions of Paradise • Fitzroy Island Adventures Artillery Museum • Pro Dive Cairns • Hot Air Balloon Cairns • Cairns Art Gallery • Quicksilver Cruises • Skydive Australia • Gab Titui Cultural Centre • Quicksilver Group • Tandem Cairns Skydive • James Cook Museum • Quicksilver Silver Series • Janbal Gallery • Reef Magic Cruises CULTURAL • The Crystal Caves • Reef Runner Charters • Ang-Gnarra Aboriginal • Sailaway Port Douglas Corporation INDIGENOUS EXPERIENCE • Seastar Cruises • Rainforestation Nature Park • Culture Connect • Skedaddle Cairns • Tjapukai Aboriginal • Djunbunji Ltd • Spirit of Cairns Cultural Park • Jarramali Rock Art Tours • Spirit of Freedom • Torres Strait Eco Adventures • Mossman Gorge Centre • Sunlover Reef Cruises • Ngadiku Dreamtime Tours DAY & HALF DAY TOURS • Tusa Dive • Pearl Lugger Heritage Fleet • BTS Tours • Wavelength Reef • Walkabout Cultural Adventures • Cairns Discovery Tours Cruises Pty Ltd • Yagurli Tours • Cairns Urban Walking Tours SAFARI & 4WD TOURS • Cape Tribulation Horse Rides OTHER • Adventure North Australia • Choppers Motorcycle Tours • Aussie Parks Guide • Barefoot Tours Australia Pty Ltd • Discovery Tours (Tourism • Cairns Botanic Gardens • Billy Tea Safaris Ventures Pty Ltd) • Cairns Dive Adventures • Heritage 4WD Tours & • Down Under Tours Australia • Daintree Discovery Centre Kamp Out Safaris • Global Travel Services • Cairns Esplanade • LOW 4 Off Road & Doki Doki Tours • Gallo Dairyland • Tagalong Tours of Australia • Historic Village Herberton • KUR-Cow Barnwell Farm • Jungle Tours & Trekking • Mamu Tropical Skywalk SCENIC FLIGHTS & CHARTERS • Daintree Air Services • Kuranda Rainforest Journey • Hi Cairns Travel • Kuranda Riverboat Cruises • Heli Tours North Queensland • Kuranda Scenic Railway REEF TOURS & CRUISES • Nautilus Aviation • All Angling Ventures • North Queensland • Sea Eagle Adventures Aquarius Low Isles Wildscapes Phototours • • Aroona Luxury Boat Charters SPORTS • Paronella Park AFL Cairns Ltd • Big Cat Green Island • • Port Douglas Connections • Cairns Reef Australia • Skyrail Rainforest Cableway WATER SPORTS • Calypso Reef Charters Pty Ltd • Tour Logistics • All Angling Ventures • Coral Expeditions Pty Ltd (Fishing Cairns) • Tropic Wings Charters • Divers Den • Brothers Fishing • Tropical Journeys • Down Under Cruise & Dive • Cairns Wake Park • Undara Experience • Frankland Island Reef Cruises • East Coast Angling FESTIVALS & EVENTS • Great Adventures • Fish Tales Charters Cairns • Cairns Amateurs • Mike Ball Dive Expeditions • Hook-A-Barra • Schoolies XP • Mission Beach Dive • Tropical Sportfisher

27 • WILDLIFE EXPERIENCE EVENT MANAGEMENT • St. Crispins Café & Events • Australian Butterfly Sanctuary COMPANIES • Tamarind Restaurant • Hannafords Events • Birdworld Kuranda • The Chambers • Managing Australian Destinations • Cairns Aquarium • The Raw Prawn • Northampton Events • Cairns Zoom and Wildlife Dome • Vivaldis Restaurant • Waterbar and Grill • Hartley’s Crocodile Adventures EVENT SUPPORT COMPANIES • Kuranda Koala Gardens • Encore Event Technologies • Wildlife Habitat • Final Touch Productions PROFESSIONAL, • NQ Exhibitions SHOPPING & OTHER ASSOCIATIONS • Simply Hampers...Simply the Best SERVICES • Team Elite Merchandise & AGENCIES DESIGN, PRINT & PUBLICATION • Underwood Party Hire • Australian Tourist Publications BUSINESS & INDUSTRY GROUPS • Drafthouse Creative Studio • Cairns Chamber of Commerce VENUES Birch Carroll & Coyle • Gateway Media • Mission Beach Business • Limited - Event Cinemas & Tourism Inc. • Hunt Design • Cairns Convention Centre • Lotsa Print and Design • Ports North • Cairns Performing Arts Centre EDUCATION & TRAINING GOVT AGENCIES & COUNCILS • Mulgrave Gardens • Baonra International • Aurukun Shire Council • Dining & Entertainment • Cairns College of English • Australian Parliament • Cairns Language Centre • Cairns Regional Council NIGHTCLUBS, BARS • CQUniversity Australia • Carpentaria Shire Council & ENTERTAINMENT • GTD Hospitality • Cassowary Coast Regional Council • Bar 36 • James Cook University • Cook Shire Council • Flames of the Forest of North QLD • Croydon Shire Council • Hemingway’s Brewery • Maxima Training Group • Hope Vale Aboriginal Council Cairns Wharf • Savannah Guides Limited • Mareeba Shire Council • Salt House • TAFE Queensland North • Tablelands Regional Council • Surf Club Palm Cove • Wet Tropics Management • Three Wolves FINANCIAL & LEGAL • ANZ Mobile Lending Cairns Authority (WTMA) • Woolshed Chargrill and Saloon Bar • Cummings Economics • Wujal Wujal Aboriginal Shire Council • Currency Services Australia RESTAURANTS & CAFES • Exportise • Beach Almond TOURISM ORGANISATIONS • Grant Thornton • Bungalow Hotel • Australian Tourism Export • Host Plus Council (ATEC) • Café China • Intrust Super • Local Tourism Network • Cairns RSL Club Ltd • JCB International • Tourism Atherton Tablelands • Coffee Works Australia (Oceania) Pty Ltd • Tourism Palm Cove • Dundee’s Restaurant • MacDonnells Law Pty Ltd on the Waterfront • Tourism Port Douglas Daintree • Migration Plus • Flinders Bar & Grill at The • Trinity Beach Promotion • NAB Cairns Reef Hotel Casino Association • Peters Bosel Lawyers • Frogs Restaurant • Tropical Coast Tourism • Travel Money Oz • Golden Boat Chinese Restaurant • McDonalds Family BUSINESS EVENTS IT, WEB & DIGITAL Restaurants Cairns • Chat2 Concierge CATERING • Nu Nu Restaurant • Fuji Xerox Business Centre Cairns • Cairns Spit Roast Catering • Ochre Restaurant and Catering • Hotel Help Australia & Mojo Street Food • Prawn Star • Respax (Trinity Software • Tropic Spirit Catering Pty Ltd • Skybury Cafe & Roastery Australia Pty Ltd)

28 MARKETING REPRESENTATION RECRUITMENT & PERSONNEL • Travstar.com • Adjani Zhang • CBC Staff Selection • Wanderlust Travel & Cruise • Bastion Marketing • CloudTeam • Contineo Marketing • Precruitment WHOLESALE AGENTS • Kintetsu International • Inkmasters Cairns Inc RETAIL & SUPPLIER Express (Oceania) • Inspired by Marketing • AAB Office Equipment • Parker Travel Collection • Birch Carroll & Coyle TRANSPORT SERVICES • Pinnacle Tourism Marketing Limited - Event Cinemas AIRLINE & AIR CHARTER • Ros Harries Marketing • Cairns Central Shopping Centre • Cairns Airport • Tourism Marketing Services • DFS Australia Pty Ltd • East Air Operations • Ergon Energy Corporation Ltd MEDIA & COMMUNICATION • Independent Aviation • Evert Opals & Fine Jewellery • Adlink Media • Jetstar Airways • Golden Pride Wineries/ • Adllins Media • Skytrans Golden Drop • Epic Times Social Media Marketing • Mainie Designer Fashion Pty Ltd COACH OPERATORS • essbee marketing + • Newart Commercial Furniture • Peddells Ferry & Tour Bus Service communications • OK Gift Shop • Pioneer Travel Service • Liz Inglis Media & • Pacific Toyota • Coach, Limousines & Taxis Communications • Piccones Shopping Village • Elliott’s Limousines Morris Media Network • • Pier Properties Pty Ltd • Exemplar Coaches & Limousines • News Corp Australia (The Pier at the Marina) (Wellham & Wellham Pty Ltd) (The Cairns Post) • Reef Society • Simon George & Sons LIMOUSINES & TAXIS MEDICAL & HEALTH • 1300 Rideshare Spinal Life Australia • Smithfield Shopping Centre • • Cairns Taxis Limited Ten Years Younger Home Care • Stockland Cairns • • Dragon Tours & Limousines • Trinity Petroleum Services Pty Ltd OTHER • Babinda Springs VEHICLE RENTAL Advance Cairns • • Avis Australia Arthur J Gallagher • TOURISM BOOKINGS • Britz Australia Boz Oz Pty Ltd • • Cairns Luxury Car Hire Export Grant Professionals INBOUND TOUR OPERATORS • • Jucy Cars and Campers • Cairns Holiday Specialists Norship • • Mini Car Rentals • Dixon Travel & Tour • Pacific Travel Industry Solutions • D.O.A. Australia T/A • Taste Paradise Australian Tourlink • Trailblazers Queensland • Golden Holidays Travel PHOTOGRAPHY & VIDEOGRAPHY • H.I.S. Cairns • Andrew Watson Photography • JTB Australia Pty Ltd - Sydney • Brad Newton Photography • Nippon Travel Agency (Australia) • Calypso Reef Imagery Centre • Small World Journeys • Digital Memories - (HDeVolution) TOUR DESKS • Phlipvids • Golden Holidays Travel Pty Ltd • SkyStock • Threadless Films TRAVEL AGENTS • Destination Cairns REAL ESTATE & DEVELOPERS • Expedia • CB Richard Ellis • Experience Oz • Colliers International • Flight Centre Business • David Galloway-Penney of Travel - Cairns Champions in Real Estate • My Cairns Concierge • GBR Realty Australia • Patty Poutanen - Travel Managers • Mayfair Iconic Properties

29

SEE GREAT LEAVE GREATER

67 VISIT OUR CHANNELS

CONSUMER facebook.com/tropicalnorthqueensland @tropicalnorthqueensland @cairnsGBR tropicalnorthqueensland.org.au #EXPLORETNQ #EXPLORECAIRNSGBR

BUSINESS EVENTS facebook.com/businesseventscairnsGBR @meetincairnsGBR @meetincairnsGBR businesseventscairns.org.au #MEETINCAIRNSGBR

CORPORATE facebook.com/ttnq-industry tourism.tropicalnorthqueensland.org.au

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