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INDEX

PrimaveraPro 2013______2

Primavera Sound in numbers______3

Statistics______5

Participants______8

Conference Programme______13

Showcases______25

Press Clippings______27

Collaborators______34

PrimaveraPro 2013

PrimaveraPro 2013 saw a 42.5% rise in attendees, with 1,997 people attending the event, 60% of these from outside Spain. Given PrimaveraPro’s role as a meeting point for the international music industry, with attendees coming from 41 different countries, the panels also had a notable international edge. Latin America, Australia, Eastern Europe, the UK and Spain were among the territories to come under the microscope over the three days, with attendees going away with practical tips to expand their businesses internationally.

Conference panels centred on three main themes: the role of the artists in their careers; new business models for the music industry; and festivals and live music. Within these parameters, panels over the three days examined everything from profitable touring for independent artists to the festival “crisis”, from streaming to the new music media economy.

Mark Jones, founder of the label Wall of Sound, booker Malcolm Haynes, Chris Johnson, booker of the Shambala Festival, and Andrés Sánchez Vallejo, director of the festival , were some of the speakers at this year’s event, where we also heard from experts including Martin Atkins, legendary drummer and music industry speaker, renowned for his work with PiL, and Ministry, who recently published the book Welcome to the Music Business: You’re F**ked; Pete Shelley, front man of mythical British band Buzzcocks; Simon Halliday, director of the independent label 4AD (home to artists of the calibre of Pixies, Dead Can Dance and Ariel Pink); Iain Watt, founder of Machine Management (a company that has worked with Mika and Alphabeat), Ian Hogarth, co-founder and executive director of Songkick; Jon McClure, lead singer of ; Jon-Paul Waddington from In The City and Liverpool Sound City; Sean Adams, founder of Drowned In Sound; Steve Knightley from Show of Hands and Ruth Daniel from Un-Convention.

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Primavera Sound 2013 in numbers

Public: 170,000

Wednesday, 22nd – Parc del Fòrum – 15,000 Thursday, 23rd – Parc del Fòrum – 47,000 Friday, 24th – Parc del Fòrum – 50,000 Saturday, 25th – Parc del Fòrum – 50,000

Other activities: Primavera als Clubs, Pimavera al Parc, Primavera a la Ciutat – 8,000

Primavera Sound live shows: 260

Accredited press for Primavera Sound: 998

PRIMAVERAPRO

Professionals accredited at PrimaveraPro: 1,997

Activities for professional sector: 56 (conferences, presentations, receptions, etc)

PrimaveraPro Showcases: 48

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Line up Primavera Sound 2013:

107 Faunos (AR) El Inquilino Comunista (ES) La BIG Rabia (CL) Santa Rita (ES) Adam Green & Binki Shapiro (USA) Emmerson (ES) La Brigada (ES) Santiago Motorizado (ES) Aliment (ES) Ethan Johns (UK) La Familia Del Árbol (ES) Savages (UK) Allah-Las (USA) Evans The Death (UK) Las Tocayas (ES) Scuba Live (UK) (USA) Extraperlo (ES) Liars (USA) Sean Nicholas Savage (CAN) Antònia Font (ES) Felix & Al (UK) Limbotheque (ES) Sex Jams (AT) Apparat plays Krieg und Fighter Pillow (ES) (USA) Shellac (USA) Frieden (DE) Foscor (ES) Los Planetas (ES) (UK) Árbol de Ojos (CO) Four Tet (UK) Lost Tapes Solange (USA) Autumn Comets (ES) Foxhound (IT) Mac DeMarco (CAN) Spectrum (UK) Bella Darling (ES) Fred I Son (ES) Manel (ES) Sr. Chinarro (ES) Betunizer (ES) (UK) Marina Gallardo (ES) Sultan Bathery (USA) Blue Willa (IT) (CAN) Matthew E. White (USA) Swans (USA) Blur (UK) Fuka Lata (PL) Meat Puppets (USA) Syberia (ES) Bo Ningen (JP) German Carrascosa Y La Melody's Echo Chamber (FR) (AU) Bob Mould (USA) Alegría Del Barrio (ES) Menomena (USA) Tarántula (ES) Bored Spies (SGP) Ghostigital (IS) Merchandise (USA) Telebit (CO) Bullit (ES) Glass Candy (USA) Mëther & Zacker (ES) The 2 Bears (UK) Camera Obscura (GB) Go-Neko! (AR) Metz (CAN) The Babies (USA) Cayucas (USA) Goat (SE) Miquel Serra (ES) The Bots (USA) Cheatahs (UK) Godflesh (UK) Modelo De Respuesta Polar (ES) The Breeders performing Last Chris Cohen (USA) Graham (ES) Moonflower (ES) Splash (USA) Christopher Owens (USA) Grizzly Bear (USA) Mount Eerie (USA) The Drones (AU) Chucho (ES) Grushenka (ES) Mulatu Astatke (ET) The Free Fall Band (ES) Come (USA) Guadalupe Plata (ES) Muy Fellini (ES) The Haxan Cloak (UK) Computer Magic (USA) Guardian Alien (USA) My Bloody Valentine (IR) (UK) Crystal Castles (CAN) Guards (USA) Naive New Beaters (FR) (SWE) Cut Your Hair (ES) Hal Flavin (LU) Neko Case (USA) The Lost Tapes (ES) Dan Deacon (USA) Halcón (ES) Neurosis (USA) The Magician (BEL) Daniel Johnston (USA) Headbirds (ES) & The Bad Seeds (AUS) The Orchids (UK) Daphni (dj set) (CAN) Hidrogenesse (ES) Nick Waterhouse (USA) The Postal Service (USA) Dapunto Beat (ES) Honeybird & The Birdies (IT) Nils Frahm (GER) The Ringo Jets (TR) Daughn Gibson (USA) (UK) NormA (AR) The Sea and Cake (USA) Daughter (UK) Hot Snakes (USA) Nurse With Wound (UK) The Suicide of Western Culture (ES) Dead Can Dance (AUS) How To Dress Well (USA) Ocellot (ES) (UK) Dead Skeletons (IS) Jackmaster presents OM (USA) Thee Oh Sees (USA) Death Grips (USA) Tweak-A-Holic (UK) Omar Souleyman (SYR) Tinariwen (ML) (USA) (UK) Orchestre Poly Rythmo de Titus Andronicus (USA) Degreaser (USA) (UK) Cotonou (BJ) Tokyo Sex Destruction (ES) Delorean (ES) Jim Coleman (USA) Pantha du & The Bell Toundra (ES) Desayuno (ES) John Talabot (ES) Laboratory (GER) Twilite (PL) Dexys (UK) Josele Santiago (ES) Panty Pantera (ES) Univers (ES) Dinosaur Jr. (USA) Jozef Van Wissem & Jim Panty Pantera (ES) Vactor (ES) Disclosure (UK) Jarmusch x SQÜRL (NL) Parquet Courts (USA) Veronica Falls (UK) Dj Coco (ES) Julie Doiron (CAN) PAUS (POR) Violeta Vil (ES) Dj Koze (DE) Jupiter Lion (ES) Peace (UK) White Fence (USA) Dj Pegatas (ES) Kiev Cuando Nieva (ES) Perrosky (CL) Wild Balbina (ES) Dj Raff (CL) Killer Mike (USA) Phoenix (FR) Wild Nothing (USA) Django Django (UK) King Tuff (USA) Phosphorescent (USA) Wilhelm & The Dancing Animals Do Make Say Think (CAN) Kokoshca (ES) Plum (PL) (ES) Doldrums (CAN) & The Violators (USA) Pony Bravo (ES) Woods (USA) Dope Body (USA) L'Hereu Escampa (ES) Poolside (USA) Wu-Tang Clan (USA) Dulce Pájara De Juventud (ES) La Bien Querida (ES) Roll the Dice (SW)

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Participants

A Buzz Supreme / Sfera Cubica

The Italian participation was organized by A Buzz Supreme and Sfera

Cubica, two young companies with years of experience in the Italian music scene.

A Buzz Supreme is a promotion, publishing and management company that works with artists, labels, distributors and international publishers, promoting some of the most interesting and original Italian artists both in Italy and abroad. The company guides self-produced musicians into the music business and helps them choose all the necessary partners. They also offer editorial consulting for cinema and television synchronization.

Sfera Cubica is a new company which integrates its members’ capabilities and experiences to provide complete and high-quality services throughout all music-related activities - social and digital media marketing, booking, event creation and organization, management and creation of radio shows - as well as its activities as a press office and record label.

Showcases: Blue Willa, Foxhound, honeybird & the birdies

Argentina / UCINE – Focus country at PrimaveraPro 2013

UCINE (Bureau for the Promotion of Exportation of Cultural Goods) is an area of the Ministry of Foreign Affairs of , whose objective is to back companies, artists or organizations, focusing on the international promotion of Argentina. The intention is to facilitate access to international

culture fairs and to open up a worldwide market. A delegation featuring companies, artists and organizations, music editors, bookers and other players from the Argentinean music industry were present at this edition.

Showcases: 107 Faunos, Go-Neko!, normA

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Don't Panic! We're from Poland & Adam Mickiewicz Institute

Don’t Panic! We’re from Poland is the name of the annual "musique actuelle" showcase organized by the Adam Mickiewicz Institute that has been taking place in Warsaw since 2009.

The Institute promotes Polish culture around the world and actively participates in international cultural exchange. It is a national cultural institution which aims to increase the value of Poland's brand as a cultural asset and boost Poland's impact and efficiency in the area of culture.

The Institute and Don’t Panic! We’re from Poland are focused on exposing and promoting young, talented and vibrant artists from their country. For the third time they presented a sample of new Polish music at this year’s PrimaveraPro.

Showcases: Fuka Lata, Plum, Twilite

Hermoso Ruido

Hermoso Ruido is a record label, management company and live agency

that does important work in and Latin America. It has a strong roster of Colombian artists such as , Palenke SoulTribe, Planes, Telebit and Mateo Lewis, as well as international names including Juan Cirerol, Keny Arkana and STRFKR.

The company’s artists have been making waves on the Colombian music scene, being featured in national and international press and appearing at the region’s most important festivals, such as Vive Latino (), and Festival Estéreo Picnic in Colombia.

Showcases: Árbol de Ojos, Telebit

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IMI

IMI Chile brings together six key companies in the Chilean independent music scene. Between them, they have released the music of over 70 Chilean bands. The association represents these bands in dealings with the principal authorities in Chile, as well as public and private companies working in music and culture. Their objective is to promote the production, consumption, commercialization and exportation of Chilean music, and foster investment in the Chilean Cultural Industry in general, especially in music. On this occasion the artistic entourage was made up of the bands Perrosky, La Big Rabia and Dj Raff, whilst the companies Algorecords, Potoco Discos, Discos Río Bueno and Charco represented the industry.

Showcases: Dj Raff, La Big Rabia, Perrosky

Music: LX - Luxembourg Export Office

Music:LX is a non-profit organization and network created in 2009 with the aim of promoting all kinds of music made in Luxembourg and professional exchange with other territories. There are four essential services offered by Music:LX: supporting national bands, providing information about the markets and industry, engaging in networking and developing music from Luxembourg worldwide.

The purpose of being at PrimaveraPro was to encourage these bands and their music and give them the opportunity to play in front of a large audience and other sector music professionals. Music:LX was there to meet these professionals, connect them to the bands and help them develop professional relationships.

Showcase: Hal Flavin

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Small Countries Big Music

Alternative pop/rock is dominated by Anglo-Saxon /American bands. In Europe specifically, bands from countries with less influence in the music industry have great difficulties breaking through their own borders. This is a lot easier for bands from the UK, and France, who have bigger

sales and audiences, more festivals, more venues, etc. In this project, six bands from different countries and their managers will join forces, musically and on a business level.

The aim is to share fan bases, networks, concerts and knowhow to help the other five bands develop an audience in their respective countries. When touring in the three ‘bigger’ countries (UK, France and Germany), they will join forces by playing together at showcase festivals and sharing experiences, networks and knowhow to attract the attention of the public, the press and the music industry.

Showcases: Naive New Beaters (Francia), The Ringo Jets (Turquía)

Sonicbids

Sonicbids is the leading platform for bands to book gigs and market themselves online. It connects more than 400,000 bands with 30,000 promoters from over 100 different countries. Additionally, the company’s recently launched Social Music Marketing™ product suite enables brand marketers to reach and engage music fans and consumers using rich music- oriented content.

Sonicbids has been the launching pad for many of today’s hottest artists and has many exclusive partnerships with premier events like (SXSW), Bonnaroo Music and Arts Festival, CMJ Music Marathon, Spain's PrimaveraPro and Canada's North By Northeast (NXNE). Consumer brand customers include Renaissance Hotels, Anheuser Busch and Diesel Industry.

Showcases: Computer Magic, Evans The Death, Jim Coleman

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Sounds from Spain - ICEX

ICEX España Exportación e Inversiones, in its aim to promote Spanish music, organized an international network meeting in the professional area of PrimaveraPro. The meeting brought professionals and international trendsetters and Spanish companies from the music sector together, with

the aim of boosting international sales of record label products and of promoting Spanish artists abroad.

This activity came under the umbrella of Sounds From Spain and had the support and backing of the Asociación Española de Editores de Música (AEDEM), la Asociación de Representantes Técnicos del Espectáculo (A.R.T.E.), los Productores de Música de España (PROMUSICAE) and la Unión Fonográfica Independiente (UFI).

Sounds from Valencia

Sounds From Valencia is a platform that supports new bands from province that participate in the Valencia County Council Competition, “Sona la Dipu Pop-Rock”. One of the objectives of this platform is to boost the promotion and communication of emerging bands from Valencia and to position them on the national and international panorama.

Showcases: Desayuno, Emmerson, Limbotheque, Moonflower

Waves Vienna / Austrian Music Export

Waves Vienna and Austrian Music Export represent Austria’s participation in the festival Waves Vienna Festival & Conference, the first festival of showcases that takes place in Vienna on the club circuit. Its first two editions not only managed to attract a national audience but also drew people from the UK, Czech Republic, Germany, Switzerland, Slovakia, Hungary, Slovenia, Croatia, Serbia, Romania and France. The large number of people attending the Waves Music Conference 2012 attested to the huge success of the event, 517 international delegates and journalists from 27 countries showed the great interest in the subject “East meets west” and put Vienna on the map of this type of event. During the 4 days of the festival more than 130 bands from 24 countries played on the 14 stages of the city reaching an audience of over 10,800 people.

Austrian Music Export is a common initiative of the Austrian Music Information Center, mica – music austria and the Austrian Music Fund. Its aim is to be a service and resource centre for exporters of contemporary Austrian music in all genres and aspects (recordings, live, synch, etc). This includes providing access to information on Austrian artists and companies, building a substantial network of industry professionals and media, providing travel support and representing Austrian music at international trade shows, conferences and festivals.

Showcase: Sex Jams

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PrimaveraPro 2013 Programme

Conferences · Conferences · Conferences · Conferences

MUSIC AND POLITICS: AN UNEASY ALLIANCE

The idea that no one wants to hear musicians sing about politics has taken a battering recently, thanks to the social, economic and political crises that have shaken the world. At the same time, the idea of the political message in music has become especially relevant due to one crucial event: the imprisonment in Russia of Pussy Riot. So can musicians still bring about political change? And, if so, why are Western artists so unwilling to stand up for their beliefs?

Speakers: Víctor Arribas (Fundación Robo), Steve Knightley (Show of Hands), Pete Shelley (Buzzcocks), Jon McClure (Reverend and The Makers). Moderator: Ruth Daniel (Un-Convention).

LATIN AMERICA, A LAND OF OPPORTUNITY FOR THE MUSIC BUSINESS

As the Latin American economy booms, the continent becomes ever more attractive for the global music industry. Clearly, there are opportunities among Latin America’s increasingly prosperous, youthful and music-loving markets but there remains a great deal of mystery as to what, exactly, will pay off for the wider music industry there. Should you tour? If so, where? What about festivals? And how do you secure a local release? All these questions, and more, were addressed in our Latin American panel by representatives of the music industry in Mexico, Argentina, Chile, Colombia and Brazil.

Speakers: Felipe Altenfelder Silva (Fora Do Eixo), Camilo Lara (Casete), Andrés Sánchez Vallejo (Vive Latino, OCESA), José Manuel de la Barra (Lotus Producciones/Charco), Miguel Ángel García Garrido (Charco/ GIG´N´TIK), Nicolás Wainszelbaum (FIFBA), Oliver Knust (Discos Rio Bueno), Philippe Siegenthaler (Absent Papa). Moderators: Sebastián Vera (Charco/ Lola Bourne), Agustín López Costa (Charco, Cuac).

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PROFITABLE TOURING FOR INDEPENDENT ARTISTS

Touring, we are often told, is the of the music business. And no wonder, with Madonna’s MDNA tour grossing $228m in 2012 alone. Sadly, though, there’s only one Madonna and you’re not her. So what about the indie bands and emerging artists of this word? Can they go it alone, organizing profitable tours without the promotional engine of a management company or a label behind them? Do indie artists need to establish these relationships in the long run or can they strike out on their own? And do tours still need to be accompanied by the charade of an album release in 2013 or should artists set their sights firmly on the road?

Speakers: Toni Anguiano (Guadalupe Plata), Steve Knightley (Show of Hands), Louis Barabbas (Louis Barabbas & The Bedlam Six), Jon McClure (Reverend and The Makers), Felipe Altenfelder Silva (Fora Do Eixo). Moderator: Jeff Thompson (Un-Convention).

PARALLEL MUSICS, MUSICAL CONFERENCE

The term "parallel music" was coined by the Brazilian researcher Herman Viana, it describes the new music production and diffusion contexts that have been developed in places such as Brazil, Colombia, Angola, Mali and Argentina. It is also the title of this talk which was halfway between a conference and a radio programme and which examined the route taken by sound in different types of music developed outside the main commercial circuits, thus creating an identity and a specific and relevant music model. This talk aimed at giving us an understanding and at familiarising us with these new alternative ways of producing, diffusing and accessing music in different parts of the world.

Speaker: Daniel Granados (IMO, ZZZINC, Producciones Doradas).

EASTERN COUNTRIES MARKET

For all the impact of globalization and the EU, Eastern Europe remains something of a mystery for many people in the Western music industry. Did you know, for example, that Poland has a hugely vibrant festival scene, while Russia has 12 licensed digital music services, accounting for more than a quarter of overall revenue from music sales? This panel got to grips with the fundamental difference between the music industries in Eastern and Western Europe and explained what opportunities are open to bands in the West.

Speakers: Reinhold Seyfriedsberger (Ink Music), Reha Öztunalı (Artistic Ideas), Piotr Lewandowski (PopUp Music,) Michal Hajduk (Adam Mickiewicz Institute), Krzysztof Galkowski (Bang! Bang!). Moderator: Liz Stokes (Record of the Day).

BUILD YOUR DREAM FESTIVAL, FANS AND ARTISTS

Happy fans + contented artists = successful festival. But what do both sides really want from the festival experience? And what would their dream festival include? This panel asked fans and artists what exactly it is they like and dislike about festivals, what can be done to improve the experience for both parties and what challenges lie in the way of the dream festival.

Speakers: Pep Corral (festival fan), Malcolm Haynes (Glastonbury), Luke Cowdrey (Electric Elephant), Anna Pacheco (festival fan). Moderator: Ruth Daniel (Un-Convention).

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MAKING A LIVING AS AN ARTIST IN THE MUSIC INDUSTRY

It has never been as difficult to make a living as an artist in the music industry as it is today, let alone to establish a meaningful career. And yet there have never been as many opportunities for artists to take control of their careers. In this public interview with a well-known journalist from , Alex Needham, an established artist, Ethan Johns, explained exactly how he managed to forge a successful career in the ever-changing music industry. The audience also had the opportunity to put questions to the artist, picking up tips about the music industry.

Speaker: Ethan Johns (Record producer & engineer, Three Crows Music, artist). Moderator: Alex Needham (The Guardian UK).

THE FESTIVAL ‘CRISIS’: WHO WERE THE WINNERS AND LOSERS?

2012 was said to be a terrible year for festivals, with Vince Power’s Music Festivals and Sonisphere among the high-profile casualties. But if festivals are in crisis then why did Glastonbury 2013 sell out in record time? And why did Rob Da Bank say that 2012 was the festival’s best year ever? This panel examined exactly who in the live arena is selling tickets and why, giving plenty of tips to make the next events a sellout, whatever the economics circumstances.

Speakers: Kem Lalot (Eurockéennes), Freddie Fellowes (Secret Garden Party), Chris Johnson (Shambala Festival). Moderator: Malcolm Haynes (Glastonbury).

"SHOOT ME, DON’T KILL ME” OR HOW NOT TO DIE OF SUCCESS

The musical documentary is on the rise. The evidence is everywhere: a growing amount of titles released every year, the growth in specialist festivals, the ticket sales that some films have generated on theatrical release and the interest of successful film makers, who have turned their hands to the genre. This growth has proved positive both for artists’ promotional needs and for journalism, opening up new paths for the latter, an area that is in need of reform. Everyone wants a film that tells their band’s history, which paints a portrait of their generation, documents their scene and legitimises their tastes. There are more documentaries now than ever, even if the standard hasn’t necessarily improved. In this context of abundance it is worth considering what role awaits the musical documentary and what steps it must take to avoid being a victim of its own success.

Speakers: Barry Hogan (ATP), Andrés Hispano (Journalist), Adam Thorsmark (CPH:DOX), Laura Llamas (Papagordo/Minimúsica/Sones). Moderator: Roger Roca (In-Edit, Sputnik).

WELCOME TO THE MUSIC BUSINESS: YOU’RE FU**KED!

“There are 101 ways to get fucked in this business”. So starts Martin Atkins’ Welcome to the Music Business: You’re F**ked! “This is a very dangerous world and when you come un-stuck it isn’t always just ‘aw shucks that was wild’. It could be bankruptcy, loss of friendships, divorce, death, you might end up in a cover band.” It’s not all bad news, though: Atkins believes that the more people in the music business are aware of the dangers they run, the better off they will be.

Speaker: Martin Atkins (PiL, Nine Inch Nails, Ministry, author of Welcome to the Music Business: You’re F**ked!).

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WHO IS INVESTING IN MUSIC IN 2013 AND WHY?

With record sales in freefall and festivals enduring one of the most difficult years in living memory, why would anyone want to invest in music? And yet more and more people do, from Amanda Palmer’s controversial $1m funding on Kickstarter to Access Industries pouring $130m into Deezer to help fund its global roll out. This conference examined why music remains an attractive investment and how the funding process works. Speakers: Matthew Ogle (This is My Jam), Ian Hogarth (Songkick), David Bianchi (Various Artists), Borja Prieto (My Major Company). Moderator: Jon-Paul Waddington (FourteenTenDegrees).

MAKING IT IN THE UK

Britain is not only Europe's biggest music market, it is the home of , the land of , The Smiths and Adele and houses some of the biggest festivals in the world. That puts the UK right at the top of the list of countries where bands dream of making it big. But how can you make an impact in this green and pleasant land? How to compete with such strong local competition? Where do you need to play to attract media interest? And can you do it on your own?

Speakers: Simon Halliday (4AD), Sean Adams (Drowned in Sound), Mark Jones (Wall of Sound), Iain Watt (Machine Management / Loose Lips), Debbie Ball (Create Spark). Moderator: Jon-Paul Waddington (FourteenTenDegrees).

HOW GOING GREEN CAN SAVE FESTIVALS MONEY?

For festivals going green is often seen as being very commendable in theory but impractical and expensive in practice. However, new research from the Green Festival Alliance has shown that going green can actually help promoters to save money, while reducing their carbon footprint. This panel gave advice as to how to do just that, with input from some of Europe’s leading festival promoters, who shared their experiences. It also looked at how to get everyone – staff, crew, artists and the public – on board for the transition to a greener festival.

Speakers: Richard Randall (Firefly Solar), Laura Pando (Festival Republic), Freddie Fellowes (Secret Garden Party). Moderator: Chris Johnson (Shambala Festival).

THE FUTURE OF COLLECTING SOCIETIES

Hosted by IMPALA, the European Association of Independent Music Companies, this panel reviewed the current state of music collecting societies in Europe and discussed recent developments on the issue at European level, including the European Commission "Directive on collective management of copyright and related rights and multi-territorial licensing", as well as the IMPALA code of conduct for collecting societies.

Speakers: Charles Caldas (Merlin), Antonio Guisasola (AGEDI), Mercedes Vallverdu (SGAE). Moderator: Noemí Planas (Discos Acuarela).

AUSTRALIA: A MARKET IN THE ASCENDANT

Australia has been one of the world's strongest music markets over the past five years, with rocketing download sales more than making up for a decline in physical product, while acts from Goyte to Empire of the Sun have made a significant global impact. Live music, too, is huge in Australia, with the average Australian spending AUD$56 on gigs in 2011. This panel examined

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whether this success can continue and what opportunities Australia's booming economy can offer international musicians and record companies.

Speakers: Vanessa Picken (Comes With Fires), Timothy Ritchie (ABC Radio National), Elise Peyronnet (Melbourne Music Week). Moderator: Glenn Dickie (Sounds Australia).

TAKING MUSIC STREAMING INTO THE MAINSTREAM

For the last few years streaming and subscription have been on the lips of everyone in the music industry. But for the general public it remains something of an unknown when compared to the faithful CD or the radio. How, then, can streaming become properly mainstream? Is it a fair model for all the parties involved? What happens to independent labels and artists? Is it profitable or strictly promotional? Our panel examined all these issues, as well as taking a look at the situation in Spain, where music sales have been decimated by piracy but streaming has become incredibly popular. Could Spain one day follow the example of Sweden and , where streaming has turned around years of falling music industry revenue?

Speakers: Pablo Skaf (Deezer), Michael Powers (Splash, Youtube), Mark Kitcatt (IMPALA) Brahim Ait Ben Larbi (EMI Publishing). Moderator: José Luis de Vicente (ZZZINC).

THE NEW MUSIC MEDIA ECONOMY

The traditional relationship between music media and the public, music industry and artists it serves has changed forever. Information is not only more accessible nowadays, the internet has also created a multitude of highly-specialized platforms which offer new ways of approaching the music industry and consumers alike. These sites are becoming ever more important. In recent years there has been much debate about how music journalism – and in particular music criticism – fit into this new reality, where access to music has increased exponentially. Whatever the case, the continued survival of both new and traditional media relies on the development of new business models to ensure their economic sustainability. In this panel, we examined some of these new economic models, with digital at the heart of the discussion.

Speakers: Theo Bark (Spinner), Paul Stokes (Q Magazine), Isaac Marcet (PlayGround). Moderator: Daniel Granados (IMO, ZZZINC, Producciones Doradas).

DOING BUSINESS IN SPAIN BEYOND THE FESTIVALS

International music industry consensus is that you might as well not bother with Spain beyond Ibiza and the festivals: record sales are pitiful and no one’s got any money to go to gigs, so you’ll end up losing money to play for small audiences far away from the standard European touring circuit. Here at Primavera Sound, though, we beg to differ: despite everything –the unemployment, the "austerity" politics and a massive increase in VAT on cultural goods- the country has a vibrant live scene that extends far beyond Madrid and and there are plenty of ways to make a tour work financially, from brand sponsorship to merchandising sales. This panel showed international artists and record labels precisely what Spain can offer them and why the country certainly isn’t dead.

Speakers: Victor Flores (Red Bull), Robbie K. Jones (UFI), Leo Nascimento (Deezer), David Jiménez-Zumalacárregui (Heart of Gold), Daniel Granados (IMO, ZZZINC, Producciones Doradas), Albert Salmerón (Producciones Animadas). Moderator: Ben Cardew (PrimaveraPro / Music Ally).

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EUROPEAN ARTISTS ON THE RISE (EAR): A NEW EUROPEAN INITIATIVE FOR MUSIC VENUES AND CLUBS

Clubs and concert venues are crucial to the development of the live music sector in Europe, to the benefit of the audience and musical diversity. However, programming up-and-coming European artists often represents a significant financial risk for these operators, which results in limited access to new European acts for local audiences. The EAR Project seeks to tackle this situation. Supported by various concert venues who share a European philosophy, the initiative consists of using EU funding to develop a financial mechanism that will directly benefit a network of committed European music venues and clubs, encouraging them to book more young talent from all over the continent.

Speakers: Olivier Toth (Director, Rockhal - Luxemburgo), Kurt Overbergh (Artistic Director, Ancienne Belgique), Fabien Miclet (Executive Manager, EMO), Alberto Guijarro (Director, Sala Apolo - Barcelona).

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Cocktail Parties · Cocktail Parties · Cocktail Parties · Cocktail P

PRIMAVERAPRO WELCOME COCKTAIL PARTY + DJ

SOUNDS FROM VALENCIA COCKTAIL PARTY

IMI CHILE COCKTAIL PARTY + DJ Raff

ARGENTINA SOUNDS…GOOD! COCKTAIL PARTY + Showcases: 107 Faunos, NormA y Go Neko!

GOOGLE PLUS COCKTAIL PARTY + Showcase: Wild Balbina

A BUZZ SUPREME & SFERA CUBICA COCKTAIL PARTY + Showcases: honeybird & the birdies, Foxhound, Blue Willa

DON’T PANIC! WE’RE FROM POLAND & ADAM MICKIEWICZ INSTITUTE COCKTAIL PARTY + Showcase: Twilite

LIVE DMA & APM COCKTAIL PARTY

WAVES VIENNA & AUSTRIA MUSIC EXPORT COCKTAIL PARTY + Showcase: Sex Jams

SXSW COCKTAIL PARTY

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Presentations · Presentations · Presentations · Presentations

AMAEI (Associaçao de Músicos Artistas e Editoras Independentes)

The Portuguese music scene has changed. The old paradigms of the music industry have not adapted to a new generation of musicians in Portugal, who are starting off on their careers with ever greater speed and frequency, in innovative and independent ways. In a way, the key to understanding these new approaches to building a career in music is “autonomy”. In Portugal we are seeing a crop of new independent artists and labels emerge; taking in everything from artist collectives to self-funded releases. This new generation follows no present rules, using new tools and technology to find its own space and its own public. However, within this picture of creativity and entrepreneurship, we still need to find a common ground both on a national and international level, there are points of convergence and common interest to stand up for within the independent sector. The AMAEI is the first independent music association in Portugal to be affiliated with WIN and IMPALA. Speakers: Nuno Saraiva y Jorge Bizarro.

MUWOM: Beyond music: Technology + Music Branding

One of the consequences of recent technological innovation has been the growing ubiquity of music: there are very few spaces now where music is not present. Today, more than ever, music accompanies us at all times and shapes our experiences. Without a doubt, the music industry still has a lot to do and, as in many sectors, the majority of innovation hasn’t come from the traditional big players in the field but from young companies and emerging models, based on technology, innovation and transformation. These are driving and reflecting the new ways in which people are listening to music. Speakers: Roberto Carreras and Víctor Calderón.

PLANDEGIRA: Organise your tour in minutes

plandeGira has, in the year since launch, become a recognized project which has grown its offer based on user feedback. It currently allows users to manage online almost all of the necessary elements for a tour: venue booking, calculating costs and profit, ticketing... The presentation briefly presented these new functions, as well as the basic properties of the site, explaining the differences to similar online services. Speakers: Rodrigo Soto Gámez and Marina Ramírez Toledo.

SAMYROAD: the next big thing

Throughout the years Samy people have always existed, whose passions have led the paths they have followed through life. Samy means being unique in a world that is thirsting for magnetism and charisma. Samy means liberty, youth, euphoria, extravagance and idealism. If you wake up with a tune in your head and go to bed dreaming of the gig you’ll go to tomorrow... you are a Samy. Samyroad is an online community where influential people meet and recommend products, services and events in a way that is organized by passions, where content is monetized to bring benefits to the user. Because those who are crazy enough to believe they can change the world are those who will ultimately do it. Speakers: Juan Sánchez and Félix Ruiz.

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IMI CHILE

IMI Chile brings together six key companies in the Chilean independent music scene. Between them, they have released the music of over 70 Chilean bands. On this occasion the artistic entourage was made up of the bands Perrosky, La Big Rabia and Dj Raff,whilst the companies Algorecords, Potoco Discos, Discos Río Bueno and Charco represented the industry. Speakers: Oliver Knust (Discos Rio Bueno), Álvaro Gómez (Algorecords) and Manuel Maira (La Tercera iPOP).

MY MAJOR COMPANY

My Major Company is focused on crowdfunding as applied to three areas: independent projects, partnerships and the development of its own artistic projects / record label. The company has French roots but arrived in Spain at the end of 2012 and will soon launch in Latin America. In Spain it has to date financed films, bands, books and radio shows, among other projects. In 2013 it will launch its first two artists. Speakers: Borja Prieto and Maxime Dodinet.

IC MUSIC! A new network of current music in Europe!

IC Music is a project that aims to promote bands, while developing relationships between professionals in Europe. Nine partners from the UK, Belgium and France make up a network that focuses on artist mobility and trying to create sustainable relationships between professionals in Europe. Speaker: François Jolivet (Les 4Ecluses).

GOOGLE PLUS

This presentation gave tips on how to reach and engage a global audience across Google's platforms including Google Plus, YouTube and Google Play, giving tips and concrete insights on how to get involved in a conversation with your fans on Google Plus using Hangouts, Communities and Events. Finally, it showed how Google can help bands to improve their presence in today's music scene and spread music across the globe. Speaker: Kevin Maguire (Google Plus, EMEA).

GREENCOPPER: Everything you always wanted to know about mobile apps for festivals

Since 2009, Greencopper has supported over 120 cultural organizations and festivals in their mobile strategy, powering mobile applications for festivals such as Osheaga (Canada), Rock en Seine and Vieilles Charrues (France) or Reeperbahn (Germany). This presentation offered an overview of latest web, and mobile trends in bringing effective solutions to support festival communications and sponsoring strategies. Greencopper presented best practices based on real-case scenarios. It also explained how to integrate music services in one’s own apps to further promote an event and enhance the overall experience of the festival attendees. Music streaming service Deezer, operating worldwide (more than 180 countries), joined and presented their partnership plans to support Spanish festivals in 2013, in the domain of mobile apps. Who are your community power-users? What content are they amplifying over social networks? Can you boost your community engagement by offering them the right technologies? Speakers: Cécile Martin (Marketing Manager, Greencopper) and Pablo Skaf (Deezer).

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PRESENTATION OF THE BOOK 'CANCIONES DEL FIN DEL MUNDO’ (SONGS OF THE END OF THE WORLD)

Manuel Maira, a journalist with La Tercera newspaper and editor of (iPOP) magazine - a Chilean publication which specializes in pop music and culture - presented his book "Canciones del fin del mundo" (Songs of the end of the world), which features interviews with the most important Chilean musicians of the 19th Century.

CASETE

Casete is a Mexican music service company whose mission is on the one hand to connect music to audio-visual projects and on the other to connect music to its audience. In the framework of the talks of PrimaveraPro, Casete held a presentation during which subjects related to the current state of music were explored from their perspective as synchronizers, aggregators and record company owners. Speakers: Camilo Lara and Marian Lozano.

Meetings · Meetings · Meetingss · Meetings . Meetings

ASACC

ASACC, founded 10 years ago, is the first association of private concert venues in Spain. It inspired the creation of similar associations in Madrid, Galicia, Euskadi, Aragón and Andalusia. Its objective is to protect the common interests of concert venues and fight to obtain their social, cultural and economic recognition. ASACC’s achievements include changing municipal norms and regional laws, setting a precedent those associations in other regions and communities have followed. The attendance at PrimaveraPro of ASACC members - the directors and programmers of 50 concert venues – created a unique opportunity to share experiences between national and international professionals.

ADAM MICKIEWICZ INSTITUTE

The Institute promotes Polish culture around the world and actively participates in international cultural exchange. It is a national cultural institution which aims to increase the value of Poland's brand as a cultural asset and boost Poland's impact and efficiency in the area of culture.

LIVE DMA

Live DMA was established in May 2012 to represent small and medium sized popular music venues and festivals. It is an umbrella association made up of 8 national networks of venues and festivals. Its members are ACCES (Spain), Club circuit (Belgium), Court Circuit (Belgium), Dansk Live (), FEDELIMA (France), Live Musik Kommission (Germany), D’Orfeu – (Portugal) and VNPF (Netherlands). Live DMA represents 800 venues and festivals in Europe. Live DMA and their members sustain and participate actively in artistic discovery, emergence and innovation, thus playing a key role in structuring the live music sector. They also base their activities on a global approach towards artistic and cultural practices, both amateur and professional. Projects and activities set up by organizations within the network must support the diversity of artistic forms and current and future cultural practices. 22

ARC

The Catalan Association of Representatives, Managers and Promoters (ARC) is a group of 80 companies dedicated to live music. Its objective is to unite the common interests of its members and professionalize the sector, making it more prestigious and recognized as one of the strongest markets in Spain. This year ARC took advantage of PrimaveraPro bringing together representatives of the festival sector and creating synergies between them, reinforcing their position as fundamental pillars of the music industry, and guaranteeing their present and future development.

IMPALA

IMPALA was established in April 2000 to represent independent music companies. Almost 100% of Europeʼs music companies are SMEs (small and medium sized enterprises). Known as the “independents”, they are world leaders in terms of innovation and discovering new music and artists - they produce more than 80% of all new releases. It also has its own award schemes to help promote cultural diversity and new talent, and highlight the artistic contribution of independent music. IMPALA award winning artists include Efterklang, Adele, Manu Chao, , Agnes Obel, Caro Emerald and Sigur Rós. For the first time IMPALA participated in this key event for independent artists, holding its board meeting in Barcelona at PrimaveraPro.

YOUROPE

Founded in November 1998, Yourope has 80 members from 26 countries that work to improve the European festival scene in terms of working conditions, health and safety issues, environmental awareness, exchange of knowledge and information and promoting the cross- border exchange of live music talent. The overall aim of the association is to collaborate, share experiences and pinpoint areas that would benefit from a joint approach. Having gained respect within the industry and at government level, Yourope also has the power to lobby for all legal and industry issues related to the European festival industry on behalf of its members and together with other associations in the live music business. Yourope also focuses on other key issues for festivals, such as the exchange of information regarding marketing and sponsoring, contracts, production riders and radio/TV/internet rights, among others.

ICEX

In its aim to promote Spanish music, ICEX organised an international network meeting in the professional area. The meeting brought professionals and international trendsetters and Spanish companies from the music sector together, with the aim of boosting international sales of record label products and of promoting Spanish artists abroad. This activity came under the umbrella of Sounds From Spain and had the support and backing of the Asociación Española de Editores de Música (AEDEM), la Asociación de Representantes Técnicos del Espectáculo (A.R.T.E.), los Productores de Música de España (PROMUSICAE) and la Unión Fonográfica Independiente (UFI).

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ICEC

The Instituto Catalán de las Empresas Culturales (ICEC) (Catalan institute of cultural companies), known as the Instituto Catalán de las Industrias Culturales (ICIC) until 2011, is an organisation of the Department of Culture of the Generalitat de Catalunya that was created in the year 2000 with the aim of boosting artistic creativity and production, distribution and diffusion of cultural material through the development of cultural companies and also in order to encourage cultural consumption and the broadening of markets for Catalan culture.

CIMA

The Canadian Independent Music Association (CIMA) is the national trade association representing the English-language, Canadian-owned sector of the music industry. CIMA’s membership consists of Canadian-owned companies and representatives of Canadian-owned companies involved in every aspect of the music, sound recording and music-related industries.

UFI

The Spanish Association of Independent Record Labels (UFI) was created in 2003 as a non-profit association, its objective is to bring together enough members to be able to represent the phonographic production sector in dealings with institutions and national and international organisms. Furthermore, UFI aims to promote and internationalize music released by independent companies, provide training and information and supporting cultural diversity. Currently, it has as members 60 independent record companies and organizes events such as the Premios de la Música Independiente and the Día de la Música. It also participates in international trade fairs and commercial missions to the US, Mexico, China, Japan and Argentina to achieve its objectives.

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Showcases · Showcases · Showcases · Showcases · Showcases

SHOWCASES PRIMAVERA ALS CLUBS SHOWCASES DAYPRO Sala la [2] de Apolo Hotel Diagonal Zero

Tuesday 21st May: Thursday 23rd May: 07:30pm Fuka Lata IMI Chile Cocktail Party 08:30pm Twilite 12:00pm DJ Raff 09:30pm Plum 10:30pm 107 Faunos Argentina sounds...good! Cocktail Party 01:00pm 107 Faunos SHOWCASES PRIMAVERA AL PARC 01:20pm normA Parc de la ciutadella 01:40pm Go Neko!

Saturday 25th May: Google Plus Cocktail Party Stage 1 02:00pm Wild Balbina 11.00am Blue Willa Stage 2 A Buzz Supreme & Sfera Cubica Cocktail Party 11.30am Perrosky 03:00pm honeybird & the birdies 03:20pm Foxhound Sunday 26th de May: 03:40pm Blue Willa Stage 1 11:30am Honeybird & the birdies Don't Panic!We're from Poland & Adam 12.15pm Foxhound Mickiewicz Institute Cocktail Party 04:00pm Twilite 04:30pm DJ

Friday 24th May: Waves Vienna & Austria Music Export Cocktail Party 04:00pm Sex Jams

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SHOWCASES NIGHTPRO Friday 24th May: adidas Originals Stage Wednesday 22nd May: Salón Myspace Smint 05:00pm Moonflower 06:15pm Desayuno 06:20pm La Big Rabia 07:30pm Honeybird & the birdies 07:10pm normA 08:45pm normA 08:10pm Telebit 10:00pm Go Neko! 09:10pm Foxhound 11:15pm 107 Faunos 10:10pm Evans The Death 12:30am The Ringo Jets 01:45am Sex Jams Thursday 23rd May: adidas Originals Stage Saturday 25th May: adidas Originals Stage 05:00pm Árbol de Ojos 06:15pm Naive New Beaters 05:00pm Emmerson 07:30pm Blue Willa 06:15pm Hal Flavin 08:45pm Evans the Death 07:30pm Foxhound 10:00pm Plum 08:45pm La Big Rabia 11:15pm Twilite 10:00pm Perrosky 12:30am Telebit 11:15pm Limbotheque 01:45am Computer Magic 12:30am Jim Coleman 01:45am Fuka Lata

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Press Clippings

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Review: primavera 2013

Liz Stokes reviews Barcelona’s Primavera Sound and PrimaveraPro 2013 Photograph: Dani Canto As the sun set over Barcelona’s choppy out drinks in plastic cups rather than flimsy with a stunning, and totally James Blake waters Jessie Ware asked: “Are you still cardboard holders. With the above tied in with packed out, seafront set dancing?”, and if you’re asking the crowd at Mediterranean sunshine, it’s no wonder so from the likes of Jackmaster, Primavera Sound, the answer is inevitably many of us are taking the first Easyjet flight Simian Mobile Disco and going to be a resounding yes. Coining the way out to Barcelona’s Brit getaway in the sun. Actress, who graced us festivals should be, the Spanish fiesta’s heady This year’s musical offerings came in a with a perfect mix of classic mixture of local culture wrapped in all night retro package. If are bringing disco tracks and beats. parties lends itself to late starts and even later back, everyone else is in full force for a guitar On the subject of beats, nights. With music generally kicking off around rock revival, a hip hop come back and an find of the week had to be 6pm and headliners taking to the stage at R&B page turn to its full rhythm and blues Lisbon four-piece PAUS who about 1am, the 7am roll-in for many party- background. As previously mentioned, Jessie broke all band traditions by goers becomes a much more manageable Ware opened Primavera Sound’s thirteenth putting their two incredible target - and cancels out the dread of missing edition for us, on the waterfront drummers front-of-house for the next band on your roster the following stage. Her slightly shaky start made us wary a unique and awe-inspiring day. Another thing Primavera does well – and she wouldn’t be able to convey the true show. The cohesion between may be the reason why so many of us are brilliance of debut album Devotion but, four Hélio Morais and Joaquim deflecting to European festivals – is bars. The songs in and her Florence-like stage presence Albergaria highlighted their commendable Photograph: Santiago Periel British have become accustomed to spending threw out the stunning If You’re Never Gonna technical abilities as drummers while Fabio well in excess of an hour waiting for soggy Move and proved why she’s well on her way and Makoto’s additions brought the musical pints in muddy fields, often sacrificing a set to becoming a bonafide superstar. Across the package together. or two in the process. However, Primavera’s weekend, guitar rawkers and NME darlings It was of course the big names that sprawling landscape is sufficiently filled with Savages stormed their way through a well- brought the big guns at Primavera 2013 Heineken -emblazoned bars that are dishing attended set, as did print mates Peace and though. The R&B dream dressed in neon Metz. Not all new rockers are green, Solange Knowles is showing the world Jessie Ware quite hitting the nail on the one gig at a time how she is more than just head however, as our brief Beyonce’s little sister. With tinges of funk from foray into Baltimore ‘noise her six-piece band and a voice so individual rock’ foursome Dope Body yet classic she could be three times her 26 went well over our heads. years, she’s taken a path so opposite to Classic was upheld her famous sister it’s easy to forget she has by Deerhunter, Phoenix, Sunday lunch with two of the biggest popstars The Jesus and Mary Chain on the planet. It may have taken the birth of and Tame Impala, much to her son, a marriage, a divorce and several pleasure of the crowd’s 50/50 moves across America but the girl’s one English to Spanish ratio. woman mission to bring back the days of yore Three-year-old Hackney- rhythm and blues is really coming together. born Boiler Room continued James Blake followed his recent sell-

Photograph: Santiago Periel to solidify its global presence out shows and began his gruelling }} Review: primavera 2013 Photograph: Xarlene }} five-month world tour with a headline slot “hip hop came from” with scratching vinyl their countries will bypass the Boiler Room on Friday. We’re not sure there’s anywhere acrobatics, early days tracks and lyrics as digital music buying era and more suited to a minimalist Blake set than the strong as the day they were penned. A cover head straight to streaming. darkened midnight east coast of Spain and of the Beatles’ Come Together and their Spanish delegates spoke in judging by the turn out, most agreed with us. 2001 Flintstones soundtrack Gravel Pit drew the closing panel about how But, if there were two acts that really helped massive reactions but, truthfully, many were the country’s government is shift Primavera’s 170,000 tickets it was always just glad most of them turned up. killing the music industry by going to be Brit titans Blur and East Coast Pre-festival every year, Primavera’s three- persisting with a 21% VAT heavyweights Wu-Tang Clan. Thankfully, day Pro delegate panels in the nearby Hotel rate on cultural products. They neither disappointed. Blur were everything Zero offer a global insight into the industry. said the policy was “crazy”, hardcore and occasional listening fans were PrimaveraPro saw a 42% rise in attendees, explaining that in the nine after, opening with Girls and Boys and closing with 2,000 people attending the event, 60% months since the higher rate with the anthem that has stood the test of of whom were from outside of Spain. Given was imposed a large number Photograph: Eric Pamies time, Song 2. Damon Albarn, Graham Coxon Pro’s growing role as a meeting point for the of music companies have Wu-Tang Clan and played every song with the international music industry, with participants disappeared. The Live DMA energy and confidence they command while coming from 41 different countries this year, European Network, which maintain the trademark nonchalance of our the panels also had a notable international has issued a statement in ‘90s Britpop legacy. On the polar opposite end edge. Latin America, Australia, Eastern favour of reducing VAT on of the musical spectrum and with a combined Europe, the UK and Spain were among the cultural goods, and other age of 301, Wu-Tang Clan came out with the territories to come under the microscope, participating European music clear intention of putting on a show. Shunning with attendees going away with practical tips organisations, gave their high-tech graphics and OTT light displays, to expand their businesses internationally. support to this conclusion. the New York troupe took it back to where 2013’s edition saw RotD’s Liz Stokes host a Across the three days, discussion around the market festivals, funding and ‘making Blur in Eastern Europe with it’ in foreign territories saw Reinhold Seyfriedsberger (Ink the most vocal responses. Music,Vienna), Michal Hajduk Chris Johnson from Shambala (Adam Mickiewicz Institute), festival was quick to echo a Krzysztof Galkowski (Bang! much-herded blame onto the media for their the ‘rave in a field’ concept has been, and Bang!), Piotr Lewandowski continuing attention on declining festivals, is being, done time and time again and the (Popup Music, all from claiming that in reality the smaller events are panel were in agreement that in order to be Poland) and Reha Öztunalı thriving. He did however lament the growing successful a USP was crucial. Equally agreed (Artistic Ideas, Turkey). difficulties with artist exclusivity deals and by all was the lessened need to expand. Interestingly, Öztunalı and rising fees when trying to book that line-up- Johnson explained how several years ago it the Polish representatives lead ticket-buying crowd. Secret Garden was every festival’s goal to grow in attendee felt as though iTunes’ late Party’s Freddie Fellowes confirmed that numbers and overall size but the unsteady entry into their territories Glade is in “hibernation” this year while they market and pressure on funding and sponsors

Photograph: Eric Pamies and high price points meant find a way to make it work. It would seem meant this was no longer a focus. This was }} Review: primavera 2013 contact us Send your music and news to: Record of the Day PO Box 49554 London E17 9WB }} also reiterated by Fellowes who claims SGP not looking to expand and record sales no www.recordoftheday.com will maintain its 17,000 capacity for the longer necessarily denote success, it was foreseeable so as to concentrate on creating also telling to hear 4AD’s Simon Halliday on Publisher/MD Paul Scaife experiences and visual spectaculars. the Making it in The UK panel say that artists [email protected] Funding and venture capital came now define their own success. If they aim to 020 8520 6646 under the spotlight from representatives sell 10,000 records and sell 10,000 records, Music Consultants of SongKick, This Is My Jam, My Major they are a success, if they aim to tour the UK Chris Price Company and the seemingly well-informed and manage that, they are a success, and so [email protected] 07796 177626 artist manager David Bianchi. Bianchi argued on. It would seem we have moved forward Joe Taylor, that music is still a valuable commodity from counting every sale, chart position, and [email protected] despite a reduction in traditional incoming Facebook fan and now look to set our own News Editor funds, claiming that we should measure parameters to what we define as ‘successful’. Liz Stokes success in consumption not record sales. It’s On the ground, the industry feels as [email protected] 020 8520 6646 a nice, and possibly more logical, idea but we though it’s moving away from measuring itself Contributing Editor would argue that consumption without sales as one entity as we start looking more closely David Balfour, could pose a difficult way to make a living. He at pockets of success rather than overall [email protected] also made a further point that as useful as the figures. Managers, promoters and bookers no 07974 813 267 likes of Kickstarter can be for artists, there will longer focus on the long-game growth but the Strategist James Barton, come a point when new bands need practical short term survival and maintenance. While [email protected] help rather than just monetary input and this is this view might not necessarily be shared by Events Coordinator Daniel Baker where labels are failing to fulfil their role. the labels, it’s refreshing to see goals being [email protected] With the notion that the festivals are now set and achieved. 020 8520 6646

Liz Stokes chairs the panel on Eastern Europe “Given Pro’s growing © Music Today Ltd. role as a meeting point By reading this magazine you agree to our terms & for the international conditions. See our website. Please respect the amount music industry, with of work that’s put into this magazine by not pirating it. participants coming from One-off forwarding is acceptable but only if we are copied in to 41 different countries [email protected] VAT 800 5889 31 this year, the panels Record of the Day is a trading name of Music Today Ltd, a also had a notable company registered in under registration number 4546152; international edge.” registered office: 4 Green Lanes, London N16 9NB. CULTURA

El Primavera Sound muestra su lado más latinoamericano El Primavera Sound aún es un emprendimiento desconocido en América

YUMBER VERA ROJAS Buenos Aires 21 MAY 2013 - 01:45 CET 1

Archivado en: Primavera Sound 2013 Primavera Sound Festivales música Eventos musicales Cataluña Latinoamérica Música España América Cultura

A pesar de la cada vez mayor participación de grupos y solistas latinoamericanos en el Primavera Sound, el festival más importante del mundo, como bien lo etiquetó Bradford Cox, durante la actuación del combinado que comanda, Deerhunter, en el evento, en 2011, aún es un emprendimiento desconocido al otro lado del Atlántico, donde los estadounidenses o Coachella aún mantienen una estupenda reputación en el imaginario colectivo, además de los encuentros masivos propios de la región, de los que sobresalen el mexicano La banda Árbol de ojos. Vive Latino y el colombiano Rock al Parque. Así que en la ambiciosa edición que se consumará esta semana en Barcelona, los organizadores de la máxima comunión sonora del pop independiente y del rebaño hispter redoblaron la apuesta en su acercamiento con Sudamérica, y hace algunos meses anunciaron que Argentina, la escena con mayor tradición de rock en esta parte de Occidente, será el país invitado especial en Primavera Pro, mercado de la industria musical de esta índole que acoge la actividad, lo que sienta un precedente fundamental no sólo con la gran fiesta del indie, sino en las magras relaciones entre la escena española y la de esta orilla.

“Desde sus primeras ediciones, Primavera Pro ha tenido un gran interés en establecer un puente con Latinoamérica, que cuenta con una floreciente industria musical”, explica Almudena Heredero, directora del Primavera Pro. “En este sentido, y tras contar en años anteriores con la presencia de varias empresas , este año UCINE mostró su interés en participar de forma destacada. Tanto por la calidad de su propuesta como por tratarse de uno de los países cabeza de lanza del mercado latinoamericano, nos pareció idóneo que Argentina fuera el país invitado especial en Primavera Pro este año”. UCINE es la Unidad de Promoción de Exportaciones de Bienes Culturales del Ministerio de Relaciones Exteriores y Culto de la República Argentina, desde donde fuentes oficiales explicaron a este medio las razones por las que se acercaron al Primavera Sound. “La Cancillería argentina lleva adelante diversas acciones de promoción de las industrias creativas del país. Entre las principales está el dar apoyo a empresas y artistas nacionales en determinadas ferias foráneas. Para nosotros es un orgullo formar parte por primera vez de este evento y, al mismo tiempo, que hayan elegido a Argentina en calidad de país invitado especial”.

En su rol estelar en el Primavera Sound 2013, la nación rioplatense preparó dos actividades de networking: una recepción en la terraza del Hotel Diagonal Zero, sede oficial de las actividades diurnas de Primavera Pro, y una cena de trabajo con empresas españolas en el área NightPro del festival. “También contaremos con la participación de algunos representantes de la industria musical de Argentina en el panel sobre el mercado de Latinoamérica, que tendrá lugar en el marco de nuestro programa de conferencias”, detalla Heredero. Aunque poco y nada se conoce en Argentina sobre esta incursión del indie patrio en la Ciudad Condal, así como los motivos por los que ni Él Mató a un Policía Motorizado, la banda insignia del pop independiente local, ni Viva Elástico, el grupo que más fuerza ganó en los últimos tiempos, fueron elegidos para representar el temperamento de la escena argentina. El Primavera Sound muestra su lado más latinoamericano | Cultura | EL PAÍS

Ante esta última interrogante, la directora de Primavera Pro explica: “De la mano del proyecto ‘Argentina Sounds Good’, la selección fue realizada de forma conjunta entre las entidades promotoras de dicho proyecto en Argentina y el equipo de booking de nuestro festival”.

Norma, 107 Faunos y Go-Neko! defenderán en esta ocasión los colores del indie argentino. Si bien son representativas de la movida que actualmente se gesta en el país, al punto de que forman parte de la generación que consolidó a esta escena, la realidad es que aún luchan para que la autogestión por la que plantaron bandera no se los carcoma. Así que sus shows tanto en el Primavera Pro como en el Primavera Sound les servirá para darle salida a sus respectivas obras, aparte de ahondar en la internacionalización del pop independiente criollo que inauguró Él Mató a un Policía Motorizado, la primera banda en actuar en el festival (lo hizo en 2010 y 2011), lo que le valió hacerse de un séquito de fans que tiene entre sus principales seguidores a Jota, la voz líder de Los Planetas, y cuyo último disco de estudio, el fenomenal La dinastía escorpio (2012), cuenta ya con edición española gracias a la disquera madrileña Limbo Starr. “Cada tanto vienen estos premios”, afirma Chivas Argüello, cantante y guitarrista de Norma, horas antes de subirse al avión que lo llevará por primera vez a España. “Somos conscientes de que representamos a cierta cultura, generación y música. Y tratamos de hacer lo mejor posible”.

El cuarteto de post punk es uno de los combinados más efectivos de la actual progenie del indie argentino. “Vamos a hacer lo que sabemos, que es que la gente se divierta y trate de disfrutar al máximo de nuestras canciones, y que entienda que es algo nuevo y distinto. Nuestra propuesta es enérgica y extraña, con la que transmitimos un mensaje, nítido y machacante, al igual que divertida y bailable. En Argentina no hay una banda igual a nosotros”, presume Argüello, quien actuará junto a los suyos este miércoles, a las 19 hs., en el Salón Myspace Smint, y el viernes, a las 20:45, en el Adidas Originals. Originario de la ciudad de La Plata, así como 107 Faunos, Norma, que prepara para este año un EP, el sucesor de su tercer álbum, A, en el que contaron con el trabajo de ingeniería de Graham Sutton (ex Bark Psychosis, y productor de ), es protagonista de la troupe de agrupaciones que transformaron a la capital bonaerense en el santuario del pop independiente de la nación sudamericana. “La escena está espectacular. No hay otra así en el país. Me siento orgulloso de ser platense, de hacer rock de acá, de y comprender que cuando cantás desde la esquina de tu casa hacia el mundo, es mucho más efectivo”.

Al igual que el conjunto argentino, que este año celebrará su primera década de trayectoria, y que luego de su participación en el festival se presentará nuevamente en Barcelona, además de Madrid y Zaragoza, la agrupación chilena La Big Rabia será otro de los conjuntos que representará a América Latina, esta semana, en el Primavera Sound, evento con el que sus integrantes sostienen una relación idílica. “La primera vez que fuimos lo hicimos como músicos de la banda de Fernando Milagros, en 2011. En esa edición vimos a , PJ Harvey y Jon Spencer, que fueron inspiradores de nuestra propuesta musical, al punto de que cuando regresamos a Chile formamos la dupla. Así que ahora volvemos para cerrar una especie de ciclo”, comparte Iván Molina, baterista del combinado que actuará el miércoles en el Salón Myspace Smint, a las 18:20, y el sábado en el escenario Adidas Originals, a las 20:45, desde la capital chilena. “IMI Chile, asociación de industrias independientes de nuestro país, nos postuló a participar junto a Perrosky, y quedamos. Lo que nos tiene muy felices, aparte porque tenemos poco tiempo tocando y nuestro proyecto es muy afín al concepto de este El Primavera Sound muestra su lado más latinoamericano | Cultura | EL PAÍS

espectáculo”.

De todos los países latinoamericanos que alguna vez formaron parte del Primavera Sound, Chile es el que más artistas incluyó en la programación. Al igual que las memorables performances de Javiera Mena y Gepe en la edición de 2011, La Big Rabia, que se presentará en Madrid, Barcelona y Valencia tras su intervención en el festival, espera atrapar nuevos adeptos. “La organización del evento confía en lo que sucede en nuestro país. De todas formas, este viaje tiene que valer la pena porque es una inversión de dinero y tiempo, y a eso es a lo que nos dedicamos: a tocar y a salir a hacerlo también afuera”, expedita Molina, cuyo grupo, que oscila entre el rockabilly y el bolero, se estrenará en España con su más reciente producción, El EP de María. “Acá, a nivel no sé si masivo, desde la independencia, el pop es lo que más se oye: Astro, Gepe, Artefacto, un poco ese estilo. Pero el nicho rockero o garage es permanente. Lo bueno de esto es que ese segmento, en el que Perrosky es un estupendo ejemplo, mezcla ese tipo de música con la tradición chilena. Si bien no sentimos que seamos parte de eso, rescatamos mucho de la Nueva Ola (la beatlemanía a lo austral) de los sesenta, que combina el rock y el pop con el folclore”.

Desde la inclusión de los brasileños Bonde Do Role en el festival, en 2007, Latinoamérica ha sido un invitado permanente en el Primavera Sound. Si bien sus programadores todavía deben afinar la lectura distorsionada que tienen sobre el indie de esta vera del Atlántico, pues su caprichosa selección a veces contrasta con las diferentes realidades de la región, se ha transformado en una estupenda vitrina para que escenas desconocidas como la venezolana -la más atractiva actualmente de habla hispana- e incluso la costarricense se incorporen a un hecho cultural global, del que Colombia pronto será su nuevo integrante, a través de las incursiones de las agrupaciones Árbol de Ojos y Telebit en el festín del indie. “El sello Hermoso Ruido, que se encarga un poquito de ayudar a las bandas nacionales, y a las que de pronto ven que tienen que ver con el estilo de música que ellos desean representar, la pasó al Primavera Sound una lista con propuestas, entre las que estábamos nosotros. Pese a que no pertenecemos a esa disquera, somos muy cercanos”, recrea, en Bogotá, Camilo Madonado, cantante de los post punks Árbol de Ojos. “Una vez que nos enteramos que quedamos, no hemos parado de celebrar”.

Aunque es archiconocida el auge que ha tenido la cumbia, en los últimos tiempos, en todo el mundo, a través de mimetizaciones y movimientos diferentes entre sí, la avanzada de pop independiente de la nación cafetera es prácticamente ignota incluso en su propio terruño, salvo por el apoyo legado por la estación radial estatal Radiónica. “A Bomba Estéreo puede que no lo oigas en la radio, pero en cualquier discoteca te lo van a poner”, señala Rengifo, quien actuará con Árbol de Ojos, que colgó en la Internet, en 2012, su elepé de debut, Zorro, el jueves, a las 17 hs., en el escenario Adidas Originals, al tiempo que, a fines de mayo, repetirán con un show en Madrid. “Con el rock es diferente, y sucede algo curioso: el público prefiere ir a fiestas que a conciertos, le es más divertido bailar con una banda que verla. Si bien ésa es la realidad, se siguen buscando los espacios, y se trata de llegar a la mayor cantidad de gente. Veo a la movida muy bien, moviéndose bastante. La mayoría venimos de conjuntos que se formaron a fines de los noventa. Éramos niños de 15 años pensando que era un hobby, y hoy esa generación ve la música como una profesión. Por eso el rock aquí suena mejor”.

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