Ryerson University Digital Commons @ Ryerson Theses and dissertations 1-1-2009 Will the real auteur please stand up!: authorship and product placement in film Margaret M. Mohr Ryerson University Follow this and additional works at: http://digitalcommons.ryerson.ca/dissertations Part of the Advertising and Promotion Management Commons Recommended Citation Mohr, Margaret M., "Will the real auteur please stand up!: authorship and product placement in film" (2009). Theses and dissertations. Paper 538. This Thesis is brought to you for free and open access by Digital Commons @ Ryerson. It has been accepted for inclusion in Theses and dissertations by an authorized administrator of Digital Commons @ Ryerson. For more information, please contact
[email protected]. WILL THE REAL AUTEUR PLEASE STAND UP!: AUTHORSHIP and PRODUCT PLACEMENT in FILM By Margaret M. Mohr Bachelor of Arts University of Toronto 2005 A thesis Presented to Ryerson University and York University In partial fulfillment of the requirements for the degree of Master of Arts In the program of Communication and Culture Toronto, Ontario, Canada, 2009 © Margaret M. Mohr,2009 PROPERTY OF Author's Declaration I hereby declare that I am the sole author of this thesis. I authorize Ryerson University and York University to lend this thesis to other institutions or individuals for the sole purpose of scholarly research. I further authorize Ryerson University and York University to reproduce this thesis by photocopying or by other means, in total or in part, at the request of other institutions or individuals for the purpose of scholarly research. argaret M. Mohr u ABSTRACT Margaret M. Mohr "Will The Real Auteur Please Stand Up!: Authorship and Product Placement In Film" Master of Arts, Communication and Culture, Ryerson University, Toronto 2009 This thesis investigates issues of product placement in Hollywood cinema as seen through the lenses of theories of authorship and cultural economy.