White City Living West London’s most exciting new neighbourhood White City Living 2–3 West London’s most exciting new neighbourhood
White City Living London W12
Located in the heart of west London, White City is surrounded by world-class retail and entertainment, creative businesses and cutting-edge research. It is transforming into a thriving new place to live, work and play.
Set within an eight acre site with five acres of open green space, secluded gardens and water features, White City Living will comprise 1,400 new homes.
White City Living will not only offer beautiful homes, but will also offer a wide range of boutique shops, restaurants, cafés and bars that alongside spaces for performances, markets exhibitions, contribute to overall sense of a flourishing, dynamic new district. The first phase of White City Living will comprise 406 apartments across three buildings, which are estimated to complete towards the end of 2019. White City Living 4–5 West London’s most exciting new neighbourhood
The residences
Interior specialists Arney Fender Katsalidis have taken minute care to ensure that the layout of every apartment evokes an extraordinary sense of space without compromising on practical necessities like storage and privacy.
Residents’ amenities
The same level of care and attention has been given to the design of the residents’ amenity areas. With a particular focus on creating spaces that are desirable to use and spend your leisure time in, these facilities are light-filled spaces with the swimming pool linking directly to a south facing terrace set within one of the private landscaped gardens.
–– Residents’ club –– Two 20-seat private cinemas with food and drink facilities –– Screen-entertainment suite –– Exclusive dining room & dedicated private kitchen –– Business lounge & meeting rooms –– Basement parking –– 17m swimming pool –– Therapeutic hydro-pool –– Treatment & massage rooms –– Personal training studios –– Cardio & weights gym including free-weights room –– Club lounge with firepit –– Café –– Experiential games room –– 24 hour concierge White City Living 6–7 West London’s most exciting new neighbourhood
London lifestyle
241 22m 3 of the top10 most visited museums Professional Theatre visits theatres per year in the world are in London 200 66 Museums and Michelin star World-heritage sites, galleries restaurants more than any other city 5,000 520 in western Europe Hair salons Hotels 4 Kew Gardens 9,224 761 Tower of London Cafes and Gyms restaurants
London is the only city in the world to have hosted the Summer Olympics three
times (including 1908 here Royal Observatory Greenwich in White City) Palace of Westminster
Reasons to buy in London One of the world’s ‘greenest’ cities for its size
Robust Low interest Population Favourable Centrally located 8 economy rates increase exchange between Asia and Large royal parks rates North America
40%
Total open green space. Strong legal structure, London as a Ease of access to Favourable World class More than NYC, Berlin, Paris asset protection and ‘safe haven’ four main airports timezone education and Amsterdam multi-cultural society in close proximity White City Living 8–9 West London’s most exciting new neighbourhood
White City overview
White City is located in the heart of west The local housing market has performed Located next to Europe’s best St John XXII Edgware Road London, in the borough of Hammersmith strongly over the last five years, with Westbourne Park retail centre, White City Ark Burlington Catholic School Royal Oak and Fulham, just 2.5 kilometres west prices increasing by 43% over that time. Danes Academy Paddington of Hyde Park. This equates to 7.5% per annum. residents benefit from fast Ladbrooke Grove Demand for new homes is strong with 54% Imperial College Bassett House Notting Hill connections to central With ample choice of public transport right of all residential units under construction Hammersmith School Prep School Paddington London. Yet compared with on its doorstep, White City is extremely well already sold. connected. It has easy access to Wood Electric Cinema its famous neighbours of Lane and White City underground stations However, with an average house price of Imperial West Latimer Road Portobello Road as well as Overground, which provide just of £704,000, White City is significantly Notting Hill, Holland Park White City Market Bayswater residents with direct links to London’s major better value than its high end neighbours Lancaster Gate White City Living and Kensington, property in employment centres. in the east; sales values in Notting Hill and Loftus Road Queensway Holland Park average £2.3 and £2.6 million Notting Hill White City remains very Stadium Notting Hill Gate The area was transformed in 2008 with the respectively. Wood Lane good value. opening of the Westfield shopping centre. Westfield Holland Park A truly world class destination for fashion, The private rented sector has also grown Tabernacle School food, entertainment and events, Westfield strongly in recent years. The number Shepherd’s Bush attracts some 28 million people every year. of households in the private rented sector Market High Street Hyde Park has increased by 75% over the last decade. Kensington O2 Shepherd’s Holland Park Shepherd’s Bush Empire School Being located close to an outstanding school Increasing demand for rented accommoda- Bush St Mary Abbots can increase house price premium by: tion has resulted in strong rental growth in Primary School recent years. The average rent has increased Holland Park Royal Albert Hall Goldhawk Road by 14.6% over the past 3 years, equating to Kensington High Street 4.6% per annum. 13% Kensington Imperial College London There are currently around 52,500 private Kensington Olympia renters in White City and its neighbouring Natural History Museum White City is surrounded by a great offer of postcodes earning over £40,000 per annum. outstanding schools including St John XXIII White City’s proximity to Notting Hill, Lycée Français Charles de Gaulle Catholic Primary School and Ark Burlington Kensington and Holland park coupled with Danes Academy. Students living in the its excellent transport links to the west end area also enjoy easy access to London’s and the City means that it is currently
biggest universities; Kings College, LSE, extremely popular with renters. Below £80,000 UCL and Imperial College can all be £80,000 – £1m reached within 30 minutes. Average travel times in minutes £1m – £1.2m White City neighbours some of London’s £1.2m – £1.4m
most prestigious and picturesque areas such £1.4m – £1.6m as Holland Park and Notting Hill. Both Westfield 6 Above £1.6m reached easily reached within a 30 minute Holland Park 9 walk, or in just two or three stops White City respectively on the central line, they are the Paddington 11 prefect destination for a weekend stroll. Hyde Park 14
Bond Street 15
Oxford Circus 19
Green Park 21 Average house prices Kings Cross 27
White City £704,000 Bank 28
Notting Hill £704,000 London Heathrow 30
Holland Park £2,600,000 London Gatwick 70
Walking By tube By car White City Living 10–11 West London’s most exciting new neighbourhood
The transformation of White City Regeneration and placemaking premium
White City Living lies at To complement the residential development Imperial College From the famous transformations of Covent the upgrade, there will be significant House price uplift from regeneration: at White City there are number of new Imperial College’s brand new 25 acre Garden, Southbank and Kings Cross, improvements with up to 32 trains per hour heart of an £8 billion initiatives underway, all of which represent a campus Think Space is already well regeneration has always been an important and an increase in passenger capacity by regeneration project, the piece of the puzzle that will form a bright underway and is set to bring a vibrant new part of the ever-evolving London landscape. 33%. This upgrade has potential to add future for White City. research community to White City, Regeneration can take many forms; the an additional 2.4% to house prices in 4.7% pa White City Opportunity transforming a previously derelict area into a simple rejuvenation of a rundown area, a White City by 2021, over and above Area. This brand new Westfield lively hub of activity. One of its flagship complete aesthetic overhaul of an area underlying price inflation. Building on the success of its first phase, buildings, the Translation and Innovation Hub through to an effective remodel of the Price premium for a scheme with neighbourhood is set to Westfield is now embarking on a £1 billion (I-HUB) has just opened, providing a new underlying fabric by addressing the deeper Placemaking is also hugely important in effective placemaking: bring 6,000 new homes and expansion that will see the current offer more home for early stage research and social and economic environment. ensuring the maximum benefit occurs from than double. Anchored by a new John Lewis technology-based companies. regeneration. This multi-faceted approach 10,000 new jobs to the local department store due to open in 2018, the Whatever form it takes regeneration works to design brings all elements of a area and will soon become expansion will create new over 70 new shops White City Place to greatly improve the quality of life for its development together in a cohesive and 10% including an array of new luxury brands such White City Place, formerly known as the BBC residents and transforms it into a more diverse environment. Placemaking ensures one of London’s most as Sandro, Claude Pierlot and Voltaire. Media Village, is currently being redeveloped desirable place to live. And our research an area has the appropriate amount and exciting places to live. Surrounded by a new and vibrant pedestrian into a new business district. Whilst BBC will shows this can have a marked impact on type of residential, retail, education, leisure, area, the Westfield expansion will also see continue to be an important occupier, new property prices, with prices in regeneration work space, restaurants, open space, White City is already well the creation of a new residential tenants including the Royal College of Art zones increasing by 4.7% per annum over transport, exhibition and community space. underway in its neighbourhood as well cafés, restaurants (RCA) are also moving in. The RCA will open and above wider house prices growth. Effective placemaking clearly benefits an and other amenities. up a new hub for communication architecture area and this impacts property prices. Our transformation to become a and humanities, creating an academic Connectivity is important for regeneration. research shows that effective placemaking world-leading hub of Television Centre community of over 700 students and staff. Whilst already well connected, White City will can add 10% to property prices compared Just across the road from White City Living The rejuvenated White City Place will be set benefit from ongoing improvement works on with the wider area. research, innovation and lies one of the most iconic buildings in the around a central avenue with high quality the Hammersmith & City and Circle lines, education, as well as country – the BBC Television Centre. retail, restaurants, gardens and a square. In which will enhance public transport services Redevelopment of the former home of the addition to the current buildings, new at Wood Lane station, through faster more fashion, retail, media and BBC is currently underway, bringing with it a development has recently been proposed for frequent and more reliable trains. Following range of new independent cafés and an additional three commercial buildings at entertainment. restaurants including Bluebird and White City Place. Cecconi’s. The scheme will also feature a Soho Private members club, an Electric Public realm Cinema and a 47-room hotel. Nature and green space will form an WHITE Imperial College The Shard important part of the landscape surrounding CITY Marylebone The City the buildings throughout the White City LIVING Opportunity Area. Open parkland, public Westbourne Park Holland Park squares and gardens will be interwoven with White City Place Television Centre Hyde Park footpaths and cycling routes, creating a Westfield beautiful and relaxing environment to live, work and spend your free time. Notting Hill White City Living 12–13 West London’s most exciting new neighbourhood
Comparison with Kings Cross Kings Cross White City
White City and its extensive Kings Cross is widely seen as one of the St Pancras Square. Having previously been North London West London most successful regeneration and of the cheapest central London office ongoing regeneration have placemaking projects in the UK. An area locations, Kings Cross now commands a many parallels with Kings that was previously synonymous with significant premium on rents, and is dereliction and crime has now been expected to achieve up to £80psf. Cross, which has undergone completely transformed into a thriving hub The University of Arts’ Central St Martins Imperial College’s new campus Think Space is a major transformation over of new homes, shops, offices, galleries, Its attraction as a place to live has also College was the first organisation to arrive in currently underway, bringing a new community bars, restaurants, schools, a university and grown significantly. The first residential 2011. This provided an immediate vibrancy of researchers, students, and business to the last few years. The story great public spaces. blocks sold at an average price of £850 to the area and was instrumental in attracting the area. The Royal College of Art is also business tenants such as Google. relocating to White City, bringing further per sq ft in 2010. The development is Education, research, of Kings Cross holds many creative spirit to the area. Upon completion in 2019, Kings Cross now averaging £1,550 per sq ft, with the innovation clues to what the future will Central will have created 3.4 million latest phase, the Gasholders, achieving bring for White City. sq ft of office space, 500,000 sq ft of retail, £1,900 per sq ft. leisure, hotel and educational facilities as well as 2,000 new homes. There are synergies between the redevelopment of Kings Cross and White The Kings Cross St Pancras transport hub White City is extremely well connected, with The success of Kings Cross is manifested City. We believe this means the same is major selling point for this development, White City & Wood Lane underground stations, by the office occupiers it has attracted, success at Kings Cross will be replicated with London underground, national and as well as Shepherd’s Bush Overground and including Google’s new headquarter at at White City. international rail connections on its doorstep. bus station all within a few minutes’ walk. Transport links / connectivity
Kings Cross capitalises on its industrial past, The world famous former home of the BBC taking advantage of its old warehouse style - the Television Centre - is one the country’s buildings. The mix of old with new gives the most iconic buildings. area great character. Architecture
A great mix of established brands and White City benefits from the world-class, independent shops now feature at Kings unrivalled retail offer at Westfield, which is Cross. For example, Nike has recently opened currently undergoing a £1 billion expansion to a new megastore at St Pancras Square. create an additional 70 new shops, bringing the total to 420 retail outlets. Retail
Kings Cross has attracted world class office Creative business will have a strong presence occupiers, with a strong presence of creative in White City, with BBC Worldwide already business such Google, PRS for Music, Havas in place and leading fashion brands & & Louis Vuitton. online retailers Yoox Net-a-Porter and Stella McCartney arriving soon. Office occupiers
Proximity to attractions such Regent’s Canal, White City benefits from its proximity to Notting Regent’s Park and Camden Market provide Hill and its world famous Portobello Road Kings Cross with a unique advantage. market. Holland Park and Kensington High Street are also within walking distance. Weekend lifestyle White City Living 14–15 West London’s most exciting new neighbourhood
White City Living lettings investment
White City is extremely Key facts well connected and the area attracts a broad base of Levels Estimated rental Estimated residents. There are 3 and 6 values £ per week rental yields currently 22,300 renters in Suite £425 – £450 3.5 – 3.6% the surrounding area that earn over £60,000 per One bedroom £495 – £575 3.5 – 3.8% annum, illustrating the Two bedroom (small) £625 – £695 3.1 – 3.2% underlying depth of demand for homes here. Two bedroom (large) £695 – £775 3.0 – 3.1% This demand will surely grow as White City Living Key services further transforms into a Full property Post completion world-leading hub of Lettings service management service handover service research, innovation and education, fashion, retail, 11%, 17%, £700, media and entertainment. discounted for discounted for free of charge Tenant profile White City Living buyers White City Living buyers for White City Living to 8% to 12% buyers
(All prices are subject to VAT at prevailing rate, currently 20%)
Tenant Nationality (Region of origin) % Tenant Occupation % Of those employed %
Europe, Middle East and Africa 69 Employed 61 TMT (Tech/Media/Telecoms) 32 Asia Pacific 19 Student 39 Finance 29 Americas 12 Arts and Entertainment 7 Legal 6 Property 6 Healthcare 6 Retail/Fashion 5 Energy/Oil 5 Tenant profile data taken from the CBRE Residential tenant database 2016. All rental values are estimates as of March 2017 and based upon the Government/Embassy 2 specification of the apartments which may vary. Retired 2 Contacts: Jennet Siebrits Luke Mills Head of Residential Research Executive Director +44 20 7182 2066 +44 20 7182 2949 [email protected] [email protected]
Frida Skytt James Thornett Senior Analyst Lettings Director +44 20 7182 2535 +44 20 7182 2515 [email protected] [email protected]
Sales enquiries: Oliver Spriggs Jack Hudson Sales Director Negotiator +44 20 7182 2123 +44 20 7182 2007 [email protected] [email protected]
Sources: CBRE, Experian, Molior, Nationwide, ONS, TFL, UCAS
Photography: Page 12: Ron Ellis / Shutterstock.com
Disclaimer 2017 CBRE CBRE Limited confirms that information contained herein, including projections, has been obtained from sources believed to be reliable. While we do not doubt their accuracy, we have not verified them and make no guarantee, warranty or representation about them. It is your responsibility to confirm independently their accuracy and completeness. This information is presented exclusively for use by CBRE clients and professionals and all rights to the material are reserved and cannot be reproduced without prior written permission of CBRE. Images provided are computer generated. All travel times taken from TFL. © 2017 CBRE Ltd.