Press Release BMW Group Report 2020 (PDF, 322.4
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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
Audi A3 E-Tron BMW I3 & I3s BMW 330E** BMW X5 Xdrive40e BMW 530E Xdrive Chevrolet BOLT Chevrolet VOLT Chrysler Pacifica Hybr
Program administered by the New Car Dealers Association of BC on behalf of the Province of BC. Visit www.cevforbc.ca to learn more about clean energy vehicle incentives available to BC residents for 32 eligible vehicles. Follow us on Twitter @cevforbc and Instragram @cevforbc For events and test drives, follow us on Facebook facebook.com/emotivebc Electric vehicles (EVs) displaying If you have an old car you want to scrap, all vehicles an official decal are allowed in high qualify for additional incentives through the BC occupancy vehicle (HOV) lanes in BC. Scrap-It Program: www.scrapit.ca. Audi A3 e-tron BMW i3 & i3s BMW 330e** MSRP $40,900* MSRP $51,500 MSRP $52,200 PHEV Electric Range: 26km BEV/ER-EV Electric Range: 183km PHEV Electric Range: 23km Full Range: 605km Full Range: 183-303km Full Range: 556km CEVforBCTM Incentive: $2,500 CEVforBCTM Incentive: $5,000 CEVforBCTM Incentive: $2,500 BMW X5 xDrive40e BMW 530e xDrive Chevrolet BOLT MSRP $74,950 MSRP $66,000 MSRP $44,095 PHEV Electric Range: 23km PHEV Electric Range: 25km BEV Electric Range: 383km Full Range: 863km Full Range: 572km TM TM TM CEVforBC Incentive: $5,000 CEVforBC Incentive: $2,500 CEVforBC Incentive: $2,500 Chevrolet VOLT Chrysler Pacifica Hybrid Ford Fusion Energi MSRP $38,995 MSRP $51,745 MSRP $36,588 ER-EV Electric Range: 85km PHEV Electric Range: 53km PHEV Electric Range: 35km Full Range: 676km Full Range: 911km Full Range: 982km CEVforBCTM Incentive: $5,000 CEVforBCTM Incentive: $5,000 CEVforBCTM Incentive: $2,500 Ford Fusion Energi Special Service Honda Clarity -
BMW Price List
Recommended Retail Price List – January 2021 Fuel Consumption Electrical Energy VES (band) Retail Price (l/100km) (kWh/100km) BMW 1 Series 116i Sport B 5.5 $146,888 116i Luxury B 5.5 $151,888 BMW 2 Series 216i Active Tourer Sport B 6.3 $157,888 216i Gran Tourer Sport B 6.5 $163,888 216i Gran Tourer Luxury B 6.5 $170,888 218i Gran Coupe Luxury B 5.5 $171,888 218i Gran Coupe M Sport B 5.5 $174,888 BMW 3 Series 318i Sedan Sport B 5.8 $208,888 320i Sedan Luxury - - P.O.A. 320i Sedan M Sport - - P.O.A. 330e Sedan Luxury A2 2.2 15.4 $261,888 BMW 4 Series 420i Coupe M Sport B 5.8 $228,888 430i Coupe M Sport Pro B 6.2 $276,888 BMW 5 Series 520i Sedan C1 5.5 $259,888 520i Sedan Luxury C1 5.5 $277,888 520i Sedan M Sport C1 5.5 $287,888 530i Sedan M Sport B 5.6 $299,888 530i Sedan M Sport Edition B 5.6 $308,888 530e Sedan B 1.9 15.3 $278,888 Booking Fees (Non-refundable and inclusive of $10,000 COE deposit): A1. BMW 1 Series / BMW 2 Series / BMW 3 Series / BMW X1/ BMW X2 / BMW i3 $20,000 A2. BMW 4 Series / BMW 5 Series / BMW 6 Series / BMW 7 Series / BMW 8 Series / BMW X3 / BMW X4 / BMW X5 / BMW X6 / BMW $28,000 X7 / BMW Z4 B1. Special Indent cars – BMW 1 Series / BMW 2 Series / BMW 3 Series / BMW 4 Series / BMW 5 Series $30,000 BMW X1 / BMW X2 / BMW X3 / BMW X4 / BMW i3 / BMW Z4 B2. -
BMW G11/G12 7-Series
The All New BMW 7 Series bmw.com.au THE ALL NEW BMW 7 SERIES. SPECIFICATION GUIDE. MODELS. Transmission Cylinder / Power / Combined fuel Acceleration Capacity Torque consumption 0-100km/h cm3 l/100km Petrol Models 8-speed sports 6-cylinder 240 kW 740i 7.0 5.5 sec automatic 2,998 450 Nm 8-speed sports 6-cylinder 240 kW 740Li 7.0 5.6 sec automatic 2,998 450 Nm 8-speed sports 8- cylinder 330 kW 750i tbc tbc sec automatic 4,395 650 Nm 8-speed sports 8-cylinder 330 kW 750Li tbc tbc sec automatic 4,395 650 Nm Diesel Models 8-speed sports 6-cylinder 195 kW 730d 4.9 6.1 sec automatic 2,993 620 Nm BMW recommends the use of RON 95 super unleaded petrol. Unleaded 91 RON and higher with a maximum ethanol content of 10% (E10) may also be used. Output and fuel consumption figures apply to RON98 fuel. All engines meet the EU5 emissions standard. Fuel consumption is determined in accordance with the ECE driving cycle (93/116/EU), which consists of approximately one third urban traffic and two thirds extra-urban driving (based on the distance covered). CO2 emissions are measured in addition to fuel consumption. Optional equipment (e.g. wider tyres) can have a significant impact on fuel consumption. ■ Standard While BMW Group Australia has endeavoured to ensure that all information, representations, illustrations and specifications contained in these materials are accurate at the time of publication (22 October 2015), the information is general in nature only. Product features, specifications, models and prices are subject to change without notice. -
The Bmw 5 Series Touring
The BMW 5 Series Touring www.bmw.co.uk The Ultimate www.bmw.ie Driving Machine THE BMW 5 SERIES TOURING. BMW EFFICIENTDYNAMICS. LESS EMISSIONS. MORE DRIVING PLEASURE. THE ONLY LIMITS ARE SET BY YOU. Editorial PRECISION IN EVERY DETAIL. PRESENCE IN EVERY LINE. A love of detail was essential when creating the progressive and stylish form of the BMW 5 Series Touring. Every design element, every line and every surface – from the front to the rear – is an expression of passion. The result is a distinctive, charismatic presence that radiates commanding character from every angle. But the BMW 5 Series Touring showcases many other unique qualities to complement the dynamic design. There is the elegant and functional interior with its innovative and endlessly practical solutions plus a wide variety of intelligent services from BMW ConnectedDrive, ensuring the perfect connection between driver, vehicle and the outside world. Another kind of perfection can be found in the combination of dynamics with efficiency. The four-cylinder in-line diesel engine with BMW The BMW 5 Series Touring Technology Equipment Overview TwinPower Turbo technology in the BMW 520d, for instance, demonstrates this extremely well. Power is impressive and harmonious while, at the same time, fuel consumption and emissions values remain PROGRESS AT INNOVATION AS INDIVIDUAL THE ENTIRE RANGE convincingly low. ITS HIGHEST LEVEL. IN MOTION. AS YOUR IMAGINATION. AT A GLANCE. These characteristics, along with a wealth of other typical BMW qualities, mean that the BMW 5 Series Touring is now better than 06 Exterior 18 BMW ConnectedDrive 30 The BMW 5 Series SE Touring 56 BMW Service and it ever has been. -
BMW 2004 7 Series Sedan 745I 745Li 760Li the Ultimate Driving Machine
BMW 2004 7 Series Sedan 745i 745Li The Ultimate 760Li Driving Machine® 7th Heaven. Life can lead us in unexpected directions. The trick is to enjoy the ride. Could the 745i possibly go to greater lengths to please you? Yes, with a long-wheelbase version of the 7 Series. The 7 Series isn’t the head of the class. It’s a whole class unto itself. Equipment. ■ Multi-function steering wheel lets ■ Six-speed automatic transmission ■ iDrive Control Display works in con- ■ Standard in-dash CD player lets you ■ 19" Star Spoke (Styling 89) cast ■ 18 x 8.0 Exclusive Spoke (Styling 91) ■ 18 x 8.0 Multi-Spoke (Styling 94) ■ 19" Star Spoke (Styling 95) cast you keep both hands on the wheel while is selected through a steering-column- junction with the iDrive Controller.The change CDs at a moment’s notice. alloy wheels and performance tires.1 cast alloy wheels and 245/50R-18 cast alloy wheels and 245/50R-18 all- alloy wheels and performance tires.1 accessing Voice Activation; adjusting mounted electronic gear selector. The LCD monitor displays iDrive functions, Front: 19 x 9.0 wheels, 245/45R-19 tires; all-season tires. (no-cost opt. on 760Li; season tires. (std. on 745i/745Li; not Front: 19 x 9.0 wheels,245/45R-19 tires. sound volume of audio, phone and navi- BMW 7 Series was the first production such as route information, climate con- rear: 19 x 10.0 wheels, 275/40R-19 tires. not available on 745i/745Li) available on 760Li) rear: 19 x 10.0 wheels,275/40R-19 tires. -
THE NEW BMW I3 and I3s
The Ultimate Driving Machine THE NEW BMW i3 AND i3s. BMW EFFICIENTDYNAMICS. LESS EMISSIONS. MORE DRIVING PLEASURE. THE NEW BMW i3 AND i3s. INNOVATION AND TECHNOLOGY. 18 Drivetrain and driving dynamics 22 Efficiency and range 24 Safety and driver assistance 25 Connectivity and infotainment 26 Loading comfort and mobility services 30 Materials and workmanship INDIVIDUALITY AND DIVERSITY. DIGITAL DISCOVERY: 32 Exterior equipment 34 Interior equipment THE NEW BMW BROCHURES APP. NEW More information, more driving pleasure: The new BMW brochures app offers you a brand new digital and interactive BMW experience. Download the BMW brochures app for your smartphone or tablet now and explore new perspectives of your BMW. BMW BROCHURES. BMW BROCHURES. 38 Equipment highlights 40 Born Electrics 42 Services DRIVE TO FEEL THE ENERGY. HOW ADRENALINE- CHARGED IS ELECTRIC DRIVING? Full power, right from the start: The BMW eDrive electric drive provides maximum torque instantaneously. Just one push of the accelerator pedal is enough to seamlessly accelerate you from 0 to 62 mph in 7.3 [BMW i3s: 6.9] seconds, without any gear changes. So when you take to the road in the new BMW i3 or BMW i3s you’ll experience sustainability at its most dynamic and agile. The accelerator pedal also works as a brake: Taking your foot off the accelerator recovers the kinetic energy and brakes the vehicle. This innovation, called “One-pedal-feeling”, allows you to experience the driving dynamics even more directly. MY WATCH, MY PHONE, MY HOME ARE ALL CONNECTED, SO HOW CONNECTED IS THE BMW i3? The smart way to make your life easier. -
E226744 BMW 7S F01 LCI.Indd
The BMW 7 Series The Ultimate www.bmw.co.uk Driving Machine THE BMW 7 SERIES. PRICE LIST. FROM JANUARY 2014. 1 Contents CONTENTS. Page 1 Contents Page 2 The BMW 7 Series Introduction Page 3 Standard Equipment Highlights – 730 / 740 / 750 / 760 models Page 4 Standard Equipment Highlights – ActiveHybrid / M Sport Page 5 Optional Equipment Highlights Page 7 Technical Information Page 8 Pricing Information Page 9 BMW EfficientDynamics / Paintwork / Upholsteries Page 10 Packages / Compositions Page 11 Interior Trims / Engine / Steering and Chassis Page 12 Safety and Technology / Seats Page 13 Exterior Equipment / Interior Equipment Page 14 Steering Wheels Page 15 Light Alloy Wheels Page 16 Audio and Communication / Supplementary Options Page 17 Code Glossary Page 18 BMW ConnectedDrive Services www.bmw.co.uk BMW 7 Series 740i Introduction 2 THE BMW 7 SERIES. The BMW 7 Series is a car that makes a clear and convincing statement wherever it goes. The inner strength of this vehicle is expressed in its design, inventiveness and power delivery. It is also demonstrated by unconditional comfort and safety, by typical BMW sportiness and unique efficiency. The BMW 7 Series – style redefined. BMW EFFICIENT DYNAMICS. EfficientDynamics is BMW’s award-winning programme of technologies designed to reduce CO2 emissions and improve fuel economy, without compromising on performance or driving dynamics. These technologies are standard on every new BMW and could lower your fuel and tax costs, as well as ensure a lower benefit in kind tax rating for company car drivers. You can find out more about the benefits of BMW EfficientDynamics, as well as compare your own vehicle against any BMW 7 Series model at www.bmw.co.uk/EfficientDynamics Auto Brake Energy ECO PRO Electric Power High-precision Start-Stop Regeneration mode Steering direct injection ECO PRO 3 Standard Equipment Highlights – 730 / 740 / 750 / 760 models STANDARD EQUIPMENT HIGHLIGHTS. -
The Bmw 7 Series. 30 Carbon Core
Sheer Driving Pleasure HIGHLIGHTS OF THE BMW 7 SERIES. 30 CARBON CORE. THE BMW 7 SERIES. Intelligent lightweight construction increases rigidity, improves driving dynamics and ensures greater efficiency. 32 BMW iPERFORMANCE. The innovative plug-in hybrid drivetrain has outstanding fuel consumption1 and emissions 1, 2 DRIVING LUXURY. figures , using only 2.0 – 2.5 l/100 km and emitting just 45 – 56 g/km of CO2. 38 BMW GESTURE CONTROL & BMW TOUCH COMMAND. BMW drivers and passenger benefit from intuitive and innovative operating concepts for controlling comfort, entertainment and navigation features. 40 BMW LASERLIGHT. In high beam mode, this lighting innovation doubles the maximum illumination range, reaching up to 600 metres. 42 SKY LOUNGE PANORAMIC GLASS SUNROOF & EXECUTIVE LOUNGE. The rear of the BMW 7 Series long-wheelbase model offers the highest travel comfort and a particularly stylish ambience. 1 The data for fuel consumption, CO2 emissions and energy consumption are determined in accordance with the measurements processes as defined by European Regulation (EU) 2007/715 in the applicable version. Data refer to a vehicle with base-level equipment in Germany, and the ranges account for differences according to the selected wheel and tyre size and the optional equipment and may change during the configuration process. 2 Values apply until end of 06/2018. THE MODELS SHOWN. 06 BMW 750Li xDRIVE1 WITH PURE EXCELLENCE INTERIOR: BMW TwinPower Turbo V8 petrol engine, 330 kW (450 hp), 20" light alloy wheels V-Spoke style 628, Bicolour with mixed tyres, Sophisto Grey brilliant effect exterior colour, seats in Ivory White exclusive Nappa leather, Poplar Grain Grey fine-wood interior trim. -
E60 Complete Vehicle.Qxd
Table of Contents E60 Complete Vehicle Subject Page E60 Complete Vehicle Objectives of the Module . .2 Purpose of the System . .3 Brief History . .3 Highlights and Design . .5 System Components . .7 Vehicle Data Views . .10 Technical Data . .12 Front Bumper System Removing and Refitting . .14 Headlights . .16 Rear Bumper System Rear Light Clusters . .19 Removing and Refitting . .20 Luggage Compartment and Door Attaching Hardware Hinges . .22 Exterior Door Handles . .23 Initial Print Date: 08/03 Revision Date: 09/03 E60 Complete Vehicle Model: E60 - 525i, 530i, 545i Production: Start of Production MY 2004 This intent of this workbook is to assist you with diagnosis and testing in addition to the detailed information found in the the latest Diagnosis and TIS of the DISplus/GT1. This section will be instructor led for a brief review of the E60 Complete Vehicle. You are encouraged to use this workbook with the latest Diagnosis and TIS information to make notes during diagnosis and testing of the new components/systems of the E60. This will be valuable to you as supplementary information or a memory refresher when performing diagnosis in the future. Note: For more in depth and detailed information about the E60 Complete Vehicle, refer to the ST046 E60 Complete Vehicle training CD. For additional and updated information, always refer to: www.bmwcenternet.com - Diagnosis and TIS information/updates - Service Information Bulletins - DCS messages Objectives: After completion of this module you will be able to: • Properly remove, install and adjust the front bumper system • Properly remove, install and adjust the head lights • Properly remove, install and adjust the rear light clusters • Properly remove, install and adjust the rear bumper system • Properly remove and install the exterior door handles 2 E60 Complete Vehicle E60 Complete Vehicle Purpose of the System The E60 is the fifth edition of the BMW 5 Series replacing the E39. -
BMW Ix Xdrive from RM4,888 / Month*
BMW iX xDrive From RM4,888 / month* Technical Data Emissions rating Battery type Gross battery capacity (kWh) Electric Vehicle Lithium-ion 76.6 Transmission type eDrive motor max output (kW/hp) eDrive motor max torque (Nm) Automatic Transmission 240 / 326 630 Acceleration 0 - 100 km/h (s) Top speed (km/h) Electric range (WLTP) CO2 emissions (g/km) 6.1 200 up to 425km 0 Manufacturer Recommended Nett Selling Price RM 416,217.00 Personal Registration Registration Fees & HP Endorsement & Handling Fees RM 350.00 Road Tax RM 3,063.00 Recommended Retail Price without Insurance RM 419,630.00 Recommended Retail Price without Insurance with Extended Warranty & Service Package RM 435,800.00 With Power Package*** Recommended Retail Price without Insurance RM 424,230.00 Recommended Retail Price without Insurance with Extended Warranty & Service Package RM 440,400.00 • Model shown may vary according to local specifications. Prices and specifications are subject to change without prior notice. • Prices are valid in Peninsular Malaysia and are effective from 26 August 2021, based on Manufacturer Recommended Nett Selling Price, without insurance. • *Figure reflected above is based on Recommended Retail Price without Insurance with Extended Warranty & Service Package, Balloon Financing, 5-year tenure @ 80% loan margin and is based on estimated numbers only. For a different loan margin or for further clarification on your customised BMW Financial Solution, please refer to our Business Managers at your preferred BMW Authorised Dealer or contact us at BMW Customer Relations. • **Taxes for new models are conducted on a per chassis basis, therefore SST exemptions are based on estimations only. -
E-Segment Car Case
Social Data for marketing intelligence E-segment cars audience profiling Discover unique insights about your audiences and drive marketing effectiveness www.soprism.com Belgium - Audience report - 2018 About SoPRISM SoPRISM is an innovative technological company which provides a new understanding of audiences through its powerful and awarded profiling solution. Our mission aims at supporting leading agencies & brands to benefit from the full power of social data to drive marketing effectiveness. Automatic persona(s) & ads campaign generation Out of GDPR scope Standard partner of Facebook Proudly serving best in-class brands & agencies in EU 02 Table of contents 02 About SoPRISM 11 Personas identification 04 Introduction to methodology 12 Successful fathers - 1st Persona 05 Everything starts from data 13 Businessmen - 2nd Persona 06 Added value - Data-driven strategy 14 Car lovers - 3nd Persona 07 E-segment cars - Audiences definition 15 A new generation of market research 08 Socio-demographics - Overall audience 16 What’s next ? Introduction to methodology Be connected to an unprecedented source of data updated in real time from Facebook® & Instagram® active users in a faster, deeper and smarter way than ever. 01 02 03 AUDIENCE DEFINITION ANALYSIS LENS UNCOVER MEANINGFUL INSIGHTS Explore motivations and behaviors of Get to know what makes your target Deep dive into your audiences by learning strategic audiences as well as people who audience different to a benchmark audience their passions, way of life, consumption showed an interest for your brand or and gain accurate audience knowledge for h a b i t s , h o b b i e s , m e d i a a ffin i t i e s , website visitors or current customers or data-driven decisions.