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The Double-Sided Message of the Lego Movie: the Effects
Cedarville University DigitalCommons@Cedarville Department of English, Literature, and Modern English Seminar Capstone Research Papers Languages 4-30-2015 The ouble-SD ided Message of The Lego oM vie: The ffecE ts of Popular Entertainment on Children in Consumer Culture Jordan Treece Cedarville University, [email protected] Follow this and additional works at: http://digitalcommons.cedarville.edu/ english_seminar_capstone Part of the Art Education Commons, Child Psychology Commons, Children's and Young Adult Literature Commons, and the Literature in English, North America Commons Recommended Citation Treece, Jordan, "The oubD le-Sided Message of The Lego Movie: The Effects of Popular Entertainment on Children in Consumer Culture" (2015). English Seminar Capstone Research Papers. 28. http://digitalcommons.cedarville.edu/english_seminar_capstone/28 This Capstone Project is brought to you for free and open access by DigitalCommons@Cedarville, a service of the Centennial Library. It has been accepted for inclusion in English Seminar Capstone Research Papers by an authorized administrator of DigitalCommons@Cedarville. For more information, please contact [email protected]. Treece 1 Jordan Treece 8 April 2015 The Double-Sided Message of The Lego Movie : The Effects of Popular Entertainment on Children in Consumer Culture One of the most popular and highest-rated films of 2014, The Lego Movie , directed by film powerhouse duo Phil Lord and Chris Miller, has entertained billions of viewers in the past year. With nonstop humor, impressive use of computer animation technology, a clever story-line, a cast of famous actors, anticipated sequels, and the nostalgia of a familiar toy brand, The Lego Movie is bound to be one of the most influential children’s films of the decade. -
Annual Report 2003 LEGO Company CONTENTS
Annual Report 2003 LEGO Company CONTENTS Report 2003 . page 3 Play materials – page 3 LEGOLAND® parks – page 4 LEGO Brand Stores – page 6 The future – page 6 Organisation and leadership – page 7 Expectations for 2004 – page 9 The LEGO® brand. page 11 The LEGO universe and consumers – page 12 People and Culture . page 17 The Company’s responsibility . page 21 Accounts 2003. page 24 Risk factors – page 24 Income statement – page 25 Notes – page 29 LEGO A/S Board of Directors: Leadership Team: * Mads Øvlisen, Chairman Dominic Galvin (Brand Retail) Kjeld Kirk Kristiansen, Vice Chairman Tommy G. Jespersen (Supply Chain) Gunnar Brock Jørgen Vig Knudstorp (Corporate Affairs) Mogens Johansen Søren Torp Laursen (Americas) Lars Kann-Rasmussen Mads Nipper (Innovation and Marketing) Anders Moberg Jesper Ovesen (Corporate Finance) Henrik Poulsen (European Markets & LEGO Trading) President and CEO: Arthur Yoshinami (Asia/Pacific) Kjeld Kirk Kristiansen Mads Ryder (LEGOLAND parks) * Leadership Team after changes in early 2004 LEGO, LEGO logo, the Brick Configuration, Minifigure, DUPLO, CLIKITS logo, BIONICLE, MINDSTORMS, LEGOLAND and PLAY ON are trademarks of the LEGO Group. © 2004 The LEGO Group 2 | ANNUAL REPORT 2003 Annual Report 2003 2003 was a very disappointing year for LEGO tional toy market stagnated in 2003, whereas Company. the trendier part of the market saw progress. Net sales fell by 26 percent from DKK 11.4 bil- The intensified competition in the traditional lion in 2002 to DKK 8.4 billion. Play material toy market resulted in a loss of market share sales declined by 29 percent to DKK 7.2 bil- in most markets – partly to competitors who lion. -
Legoland® California Resort Announces Reopening April 1!
Media Contacts: Jake Gonzales /760-429-3288 [email protected] AWESOME IS BACK! LEGOLAND® CALIFORNIA RESORT ANNOUNCES REOPENING APRIL 1! Park Preview Days April 1-12 Includes access to select rides and attractions Resort officially reopens April 15 to include SEA LIFE® aquarium and LEGO® CHIMA™ Water Park Priority access to hotel guests, pass holders and existing ticket holders to be first Park guests in April With limited capacities, guests are required to book online in advance Resort is implementing safety guidelines LINK TO IMAGES: https://spaces.hightail.com/space/nMvjw0kEAr LINK TO BROLL: https://spaces.hightail.com/space/cNda6CmOIX CARLSBAD, Calif. (March 19, 2021) – LEGOLAND® California Resort is excited to offer Park Preview Days with access to select rides and attractions beginning April 1, 2021, under California’s reopening health and safety guidelines with official reopening on April 15, 2021. After closing its gates one year ago, the theme park built for kids is offering priority access to Hotel guests, pass holders and existing ticket holders impacted by COVID- 19 Park closure, for the month of April. Park Preview Days offers access to select rides including Driving School, LEGO® TECHNIC™ Coaster, Fairy Tale Brook and Coastersaurus. Kids and families can also enjoy socially distant character meet and greets, live entertainment, a wide variety of food options and Miniland U.S.A. The Resort officially reopens April 15, offering access to SEA LIFE® aquarium and LEGO® CHIMA™ Water Park. Guests will once again be immersed into the creative world of LEGO® and some of the Park’s more than 60 rides, shows and attractions. -
Pta Special Offer Kids Go Free
PTA SPECIAL OFFER KIDS GO FREE with paid adult ticket to LEGOLAND® California and your choice of LEGOLAND Water Park or SEA LIFE® aquarium 2 Ways to Save 1. For Kids Go Free Offer - Redeem online by December 31, 2020 at LEGOLAND.com/PTADiscount. Enter Discount ID 15031 2.Best value! More than 50% off a LEGOLAND California/SEA LIFE Hopper ticket - only $59 per person! Must be reserved and pre-paid by phone at (760) 438-5346. Online offer good for one free One-Day Child Hopper ticket with purchase of a full-price One-Day Adult Hopper ticket to LEGOLAND® California Resort and your choice of SEA LIFE® aquarium or LEGOLAND Water Park. Only one (1) complimentary Child Ticket valid per coupon. Online orders must be placed by 12/31/20. Online tickets valid for one year from date of purchase. Presold offer must be booked and paid by phone at least one full day in advance. Upgrade to include Water Park @ $21. Coupon may also be redeemed at any LEGOLAND California ticket booth through 12/31/20. Offers cannot be applied to pre-purchased, discounted tickets or combined, and cannot be combined with any other discounts or offers. No photocopies or facsimiles accepted. Additional restrictions may apply. Not for resale. Webstore Discount ID: 15031. Front Gate Discount ID: 15032. Prices and hours subject to change without notice. The right of final interpretation resides w i t h LEGOLAND. Water Pa k open seasonally. LEGOLAND Water Park is located inside LEGOLAND California and requires same-day visit to LEGOLAND California. -
Emily Marfia – Legoland, California
What is your role and responsibility? “I am the Health Services Supervisor. I supervise the emergency medical team as well as manage the workers compensation claims on site.” What is your greatest workforce health or safety challenge? “Diverse seasonal workers, entry level jobs, peak and off peak seasons, keeping everyone engaged, focused, and paying attention at all times.” What health or safety campaign has been most successful? “We have an in house light duty program for our employees. When an employee gets hurt and needs modified work, they are placed on light duty recommendations for a period of 7-10 days and provided first aid only EMILY MARFIA treatment. They follow up with our health services staff everyday they are scheduled to work, in order to track their progress. If they recover during this Health Services Supervisor time period we will return them to full duty. If at 7-10 days they show little to ® LEGOLAND California no progress with first aid only treatment and light duty recommendations, we will send them to a doctor. We have successfully prevented 75 possible workers compensation claims year to date.” Is your partnership with WorkPartners successful? “Work Partners has helped us get our employees better quicker with consistent patient care and communication with Health Services. This has cut the length of time of claims, thus helping control costs. Our employees are returning to work happy and healthy which creates a more productive work force. We appreciate the working relationship that has developed between the caring providers, front desk staff and our health services team.” ® About LEGOLAND What was the last good management book you read? ® “The Happiness Advantage: The Seven Principles of Positive Psychology LEGOLAND California Resort includes LEGOLAND California, That Fuel Success and Performance at Work by Shawn Achor.” ® SEA LIFE Aquarium, LEGOLAND® Water Park and What is your leadership philosophy? LEGOLAND® Hotel. -
Field Trip Welcome Packet
WELCOME PACKET Thank you for choosing LEGOLAND® Florida Resort for your field trip experience! We are excited to welcome you and your students to the park for a brick-tastic time. Please review the information below for helpful hints to make your experience an easy, safe and memorable one. BEFORE YOUR VISIT CHANGES TO YOUR RESERVATION Should you need to make any modifications to your booking (update numbers, make payments, cancel your reservation, etc.), please email [email protected] and one of our Model Citizens (employees) will be in touch. All changes to your reservation, including number of students and chaperones, must be submitted ten (10) business days prior to your visit. Should you need immediate assistance, please give us a call at 1-855-753-8888. EDUCATIONAL RESOURCE GUIDES & ACTIVITY GUIDE You may download our Educational Resource Guides and the Builders of Tomorrow Activity Guide to include in pre-visit curriculum. Please visit our School Group Programs website to download these resources. FLORIDA TEACHER PASS Did you know that we offer a FREE Florida Teacher Pass for all certified teachers in Florida who teach grades PreK- 12? The Florida Teacher Pass provides unlimited admission and access to select theme park events at LEGOLAND® Florida Theme Park, as well as unlimited admission to Madame Tussauds Orlando and SEA LIFE Orlando. Upgrade your pass to include the LEGOLAND Water Park for just $49.99 + tax! Make sure you pick up your Teacher Pass prior to visiting with your field trip so that you can use your pass when you come back with your class. -
Download Press Release
For Immediate Release Media Contacts: Jake Gonzales/760-918-5379 LEGOLAND® CALIFORNIA RESORT ANNOUNCES BIGGEST PARK ADDITION: THE LEGO® MOVIE™ WORLD! Family Theme Park and Warner Bros. Consumer Products Unveil New Rides, Attractions and Iconic LEGO Characters for 2020! LINK TO ART: https://spaces.hightail.com/space/UsoTZWbIm4 LINK TO IMAGES: https://spaces.hightail.com/space/uCKBaVi2g8 LINK TO BROLL: https://spaces.hightail.com/space/2w5rcshZ6S CARLSBAD, Calif. (August 15, 2019) –The audience erupted in cheer and confetti filled the theater as LEGOLAND® California Resort unveiled its biggest gift for its 20th birthday by announcing the largest addition in the Park’s history: The LEGO® MOVIE™ WORLD. General Manager Peter Ronchetti is excited to take guests from theater to theme park in 2020. “The LEGO MOVIE WORLD is LEGOLAND California Resort’s largest Park addition ever and we are thrilled to create an interactive experience that fully immerses guests into a world that was so brilliantly created by LEGO and celebrated by the hugely popular LEGO film franchise from our friends at Warner Bros.,” said Ronchetti. “We can’t wait to see the faces on all the children as they interact within the creative world of Bricksburg and experience the incredible Masters of Flight ride which is taking the traditional soaring-type of ride to new heights.” On the flagship ride Masters of Flight, guests hop aboard Emmet’s triple decker flying couch for a thrill- seeking adventure. The flying theater attraction whisks guests away on a suspended ride with a full- dome virtual screen, giving the sensational feeling of flying above memorable lands such as Middle Zealand, Cloud Cuckoo Land, Pirates Cove and Outer Space. -
Awesome New Additions to the Legoland® Windsor Resort in 2019
AWESOME NEW ADDITIONS TO THE LEGOLAND® WINDSOR RESORT IN 2019 • Everything is Awesome as LEGOLAND Opens “The LEGO® MOVIE™ 2 Experience • Brand New The Haunted House Monster Party Ride Launching in April 2019 • LEGO® City comes to life in a new 4D movie - LEGO® City 4D – Officer in Pursuit 2019 will see exciting new additions to the LEGOLAND® Windsor Resort when it reopens for the new season. From March 2019, LEGO® fans can discover The LEGO® MOVIE™ 2 Experience, April will see the opening of a spooktacular new ride; The Haunted House Monster Party and in May, a families will see LEGO City come to life in a new 4D movie; LEGO® City 4D - Officer in Pursuit! The LEGO® MOVIE™ 2 Experience In The LEGO® MOVIE™ 2 Experience, guests can experience movie magic and explore an actual LEGO® set as seen in “The LEGO® MOVIE™ 2”. Returning heroes Emmet, Wyldstyle, and their LEGO co-stars can be spotted in their hometown of Apocalypseburg recreated in miniature LEGO scale. Families will be amazed by the details that go into making this 3D animated blockbuster movie. The LEGO® MOVIE™ 2 Experience is created out of 62,254 LEGO bricks, featuring 628 types of LEGO elements, utilizing 31 different colours. The new attraction offers guests a up-close look at Apocalypseburg and movie fans can stand in the same place as characters from the film and imagine being in the action. LEGOLAND Model Makers have been reconstructing a piece of the set from the new movie for five months, working with Warner Bros. -
Fun Facts Image Gallery Tips & Suggestions Tell a Friend
Fun Facts Did you know there are more than 30,000 LEGO® models throughout LEGOLAND® California Resort created out of more than 60 million LEGO bricks? Learn more awesome facts at the links below! LEGOLAND Park LEGO CHIMA Water Park LEGOLAND Water Park LEGOLAND Hotel Image Gallery Need some additional photos for your blogs? You can access our image gallery for a variety of images of the Park, Water Park, Hotel, seasonal events and more. Tips & Suggestions Explore our many resources for help in discovering new content to share with your readers! Family/Parenting When brainstorming tips and must-see attractions, always remember to ask the experts- your kids! Entertainment Think outside the Park! SEA LIFE Aquarium features dive shows, fish feedings and more! Learn more. Travel Did you know LEGOLAND California is included in Southern California CityPASS , Go San Diego Card, and Go Card Los Angeles? This is a great option for LEGO fans that have to travel a bit farther to visit the Park. Food Make it a point to explore new restaurants and food options with each visit. Our menus are always changing and we often feature special seasonal items! We are also very adaptable to special dietary needs. Refer to our Dining Guide for more information. Education Are you a teacher or home school parent? Ask to be added to our mailing list for updates on educational field trips and exclusive events! Arts & Crafts Subscribe to our YouTube channel for fun build-at-home activities from our very own Master Model Builders. Learn how to build a Minilander and more! View videos. -
Cult of Lego Sample
$39.95 ($41.95 CAN) The Cult of LEGO of Cult The ® The Cult of LEGO Shelve in: Popular Culture “We’re all members of the Cult of LEGO — the only “I defy you to read and admire this book and not want membership requirement is clicking two pieces of to doodle with some bricks by the time you’re done.” plastic together and wanting to click more. Now we — Gareth Branwyn, editor in chief, MAKE: Online have a book that justifi es our obsession.” — James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com “This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone “A crazy fun read, from cover to cover, this book who’s ever played with LEGO bricks.” deserves a special spot on the bookshelf of any self- — Chris Anderson, editor in chief, Wired respecting nerd.” — Jake McKee, former global community manager, the LEGO Group ® “An excellent book and a must-have for any LEGO LEGO is much more than just a toy — it’s a way of life. enthusiast out there. The pictures are awesome!” The Cult of LEGO takes you on a thrilling illustrated — Ulrik Pilegaard, author of Forbidden LEGO tour of the LEGO community and their creations. You’ll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick fi lmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted John Baichtal is a contribu- AFOLs (adult fans of LEGO) who spend countless ® tor to MAKE magazine and hours building their masterpieces. -
Access Guide
ACCESS GUIDE GENERAL INFORMATION SERVICE ANIMALS LEGOLAND® New York Resort is committed to providing a Service animals, defined by the ADA Standards as dogs and welcoming, inclusive, and accessible experience for all Guests. miniature horses, are welcome in most locations throughout the Please use this guide in addition to the Park Map to ensure your Park, including all retail, restaurants and entertainment locations, safety and enjoyment. and can accompany a Guest via the standard queue up to the loading point. However, due to safety restrictions, service For any questions/additional inquiries, contact: animals are not allowed to accompany a Guest on a ride. See Guest Services at chart for details. Service animals must be on a leash at all times. [email protected] | (845) 410-0290 Any show of hostile behavior towards other Guests or Model WHEELCHAIR / MOBILITY DEVICES ACCESSIBILITY Citizens is unacceptable. Service animals may not be handled by Most attractions are accessible through the entrance for manual or left with other Guests or Model Citizens. Please see the Park wheelchairs and other mobility devices. Please see the chart for Map for the Service Animal Relief Locations. Guests are expected specific instructions for each attraction. to pick-up after their service animals. Please see the Park Map for areas indicated with the “Steep Hill” SHOWS identifier. Certain shows feature loud music, sound effects, lasers, smoke, water effects, strobe lighting effects, and/or airborne theatrical STROLLERS AS WHEELCHAIRS effects. Please see LEGOLAND® New York Resort mobile app for Strollers used in lieu of a wheelchair are permitted in all venues. -
Legoland New York
LEGOLAND NEW YORK TOWN OF GOSHEN PLANNING BOARD LEAD AGENCY SEQRA FINDINGS STATEMENT WHEREAS Merlin Entertainments Group US Holdings, Inc. (the “Project Sponsor” or “Merlin Entertainments”) submitted an application for site plan, subdivision and special permit approval for a theme park and resort on approximately 150 acres of a 521.95 acre site consisting of 15 total parcels located off of Harriman Drive, as well as an application for a clearing and grading permit, known as LEGOLAND New York (“the Project”, “Proposed Project”, “Proposed Action” or “LEGOLAND New York”), to the Town of Goshen Planning Board on June 3, 2016; and WHEREAS the Town of Goshen Planning Board declared its intent to serve as Lead Agency under the State Environmental Quality Review Act (“SEQRA”) and typed the Action as a Type I action on June 16, 2016. A Notice of Intent was circulated to the Involved Agencies on June 17, 2016; and WHEREAS after waiting the required 30 days and receiving no written objections, the Town of Goshen Planning Board assumed Lead Agency on July 21, 2016; and WHEREAS on July 21, 2016 the Planning Board adopted a SEQRA Positive Declaration requiring the submission of a Draft Environmental Impact Statement (“DEIS”); and WHEREAS the Planning Board held a public scoping session on July 21, 2016 and the scoping process culminated in the acceptance of an adopted scope, which final version incorporated the Planning Board’s required modifications on August 18, 2016 (the “Adopted Scope”); and WHEREAS the Applicant submitted a proposed DEIS on September 28, 2016, and, following the receipt of comments from the Planning Board and its consultants, submitted a revised proposed DEIS on November 3, 2016; and WHEREAS the revised DEIS was accepted by the Planning Board as complete in terms of its adequacy to commence agency and public review on November 17, 2016, subject to several revisions which were made prior to the filing and distribution of the DEIS on November 21, 2016.