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WEDDING PLANNER MAGAZINE Vol 6 Issue 4

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WEDDING PLANNER MAGAZINE Vol 6 Issue 4 WeddingSEPTEMBER/OCTOBER 2016 Planner MAGAZINE Inspired by the Association of Bridal Consultants THE BUSINESS ISSUE—TOP INDUSTRY LEADERS...BRIDAL REBRANDING... EMOTIONAL DECISION MAKING...WORKING IN A VIRTUAL WORLD... REINVENTING RETIREMENT...IS HIRING A LIFE COACH RIGHT FOR YOU? LONG LIVE LOVE All you need is love and some sparkling white sand. Any Monday through Thursday, have them say “I Do” in picture perfect paradise at the all-inclusive Hard Rock Hotel Vallarta. We’ll roll out the red carpet with up to 30% off the Colin Cowie Collection of your choice, a special lobster dinner reception, complimentary 2-hour cocktail party, free room upgrade, and more. It’s their love story, let it rock. For more information, visit hrhweddings.com or call 855.762.5255. Travel Window: June 7, 2016 - Dec 15, 2017 Black Outs: Dec 23, 2016 - Jan 02, 2017 & Apr 09, 2017 - Apr 23, 2017. The 30% discount on the Colin Cowie Wedding Collections does not apply towards the Colin Cowie Reception tables. Colin Cowie Wedding Collection discount is not combinable with Resort Credit to purchase package. The discount applies toward the Colin Cowie Wedding Collections available at Hard Rock Hotel Vallarta. Combinable with Book Early & Save, Kids Summer, Free Kids - All Year Family Category, Suite Deal, $1,800 Limitless Resort Credit, Double Limitless Resort Credit. No other promotions apply. If couple also receives upgrade with Wedding Group Benefits, they can pass it on to someone else in their group. Available Only when couple signs and maintains a group contract. Applies to NEW reservations only, existing reservations do not qualify. Not applicable to reservations with employee rate, travel agent rate, FAMS, complimentary or compensatory stays. Promotion code MUST be reported at time of booking for reservation to be entered correctly in our system -Promotion will not be honored if promo code is not reported. WEDDING PLANNER MAGAZINE vol 6 issue 4 27 29 FEATURES REAL WEDDINGS IN EVERY ISSUE 8 Wedding Industry Leaders 27 California 6 Letter 18 #BridalRebrand: Undertaking Change 29 Michigan 7 Contributors in the Name of Inclusivity 12 Ask the Experts © Lizzie Photography 20 How Emotions Affect Your Business COLUMNS 16 ABC News Decisions Industry Best Practices Industry Insight: The Year's Biggest 28 22 Is Hiring a Life Coach Right for You? 13 Wedding Trends 25 Learning from Experience! Takeaways from the NACE Annual Conference 19 Business Basics: Beyond Craigslist: Who to Hire and Where to Find Them 26 All Aboard the Technology Train: Master Profile: Shelby Tuck-Horton, MWP™ Simple Tips for Working in a 23 Virtual World 24 Seasoned Professionals: Reinventing Retirement 4 WEDDING PLANNER MAGAZINE Experience this beautiful complex made up of five hotels, all located on two miles of one of the best beaches in the Riviera Maya. Here, great Información de contacto stories begin as Barceló Maya Beach Resort has created the perfect para reservar: wedding packages for your special event. Through meaningful and [email protected] symbolic combination of traditions your marriage emphasizes a life-long (984) 875 15 00 Ext. 6764 commitment, as it is the strongest bond that takes place between you and your new spouse. Barceló has the resources and expertise to transform your vision into reality. Plan your wedding with our experienced wedding planners who are ready to assist you in this amazing journey. letter Leadership is essential. SEPTEMBER/OCTOBER 2016 | VOLUME 6 ISSUE 4 PUBLISHERS Nancy Flottmeyer, PWP™, and David Wood Whether we want to admit it or not, we need leaders in every aspect of life. True leaders EDITOR inspire us with their ability to take the reigns and guide us along the path toward a vision Beth Erickson that is beneficial for the common good. In today’s cultural and political climate in which trust CREATIVE DIRECTOR in leadership has waned, it’s perhaps of even more importance to seek and find authentic Nancy Flottmeyer, PWP™ leaders for inspiration. CONTRIBUTORS Alan Berg, CSP® Ashley Brasier That’s why we asked our readers to nominate those individuals who exhibit true leadership Meghan Ely Beth Erickson qualities in the wedding industry. We asked. You answered. We were overwhelmed by the Bonnie Fedchock, CAE nominations that poured in and were excited to find so many fabulous individuals and Jennifer Gillihan Sonya Scott, MWP™ leaders in the industry—so much so that we found it difficult to narrow it down. With the help Susan Southerland of our Advisory Board, however, we did just that. In this issue, you will find the list of Wedding PROOFREADER Planner Magazine’s Top Leaders for 2016. We know you will be inspired! Kim Seidel PHOTOGRAPHERS Andrea Flanagan Photography What could be more appropriate to kick off our premiere “Business Issue” than the feature Corbin Gurkin Photography on leadership? That’s right, this is our Business Issue. It’s designed to focus on you as entre- Justine Montigny Mandy Ford Photography preneur and business owner. Chock full of topics to help you better your business, this issue Marcus Lam explores industry trends, hiring, how emotions affect our business decisions, #BridalRebrand, Rick Aguilar Studios Shea Roggio Photography working in a virtual world, retirement, hiring a life coach, and more. We hope you enjoy it and find loads of useful information! ABC CORPORATE SALES Nicole DaSilva And if you want even more useful information for your business, along with industry trends Wedding Planner Magazine, inspired by the Association of Bridal Consultants, is published bi-monthly by Wedding Planner and inspiration, plan to attend the Association of Bridal Consultants Annual Conference at Magazine LLC, 400 Main Street, La Crosse, Wisconsin 54601. the Hotel Adolphus in Dallas from Nov. 6 – 8! Phone: 608.796.2257. Fax: 608.796.2253. Email: nancy@wed- dingplannermag.com. Visit: www.WeddingPlannerMag.com. Copyright 2016 Wedding Planner Magazine LLC. All rights reserved. No part of this publication may be reproduced with- out written permission from the publishers. Wedding Planner Magazine does not necessarily endorse the claims or contents of advertising or editorial material. Printed in the U.S.A. Beth Erickson Nancy Flottmeyer, PWP™ David M. Wood, Editor Publisher/Creative Director Publisher/President, [email protected] [email protected] Association of Bridal Consultants UPCOMING ISSUE: DESIGN TRENDS - TRENDING YOUNG PLANNERS/ Wedding Planner Magazine ISSN 2160-3286 is published DESIGNERS - SUCCESSION PLANNING - COMMUNICATING CHANGE bi-monthly by Wedding Planner Magazine LLC, 400 Main Street, La Crosse, Wisconsin 54601. Circulation is 4,000. WEDDING PLANNER MAGAZINE ADVISORY BOARD Advertising is accepted; corporate ABC members receive a Tonia Adleta, PWP™, Aribella Events - Frank J. Andonoplas, MWP™, Frank Event Design - Alan Berg, CSP®, discount on rates. Annual subscriptions are $36. Periodical www.AlanBerg.com - Donnie Brown, CWP™ Donnie Brown Weddings and Events - Merryl Brown, CWP™, postage paid at La Crosse, WI and at Eau Claire, WI. Post- Merryl Brown Events - Mark Kingsdorf, MWP™, Mission Inn Resorts - Carmen Mesa, MWP™, Carmen Mesa master send changes to Wedding Planner Magazine, 400 Weddings and Events, Inc. - Shelby Tuck-Horton, MBC™, Exquisite Expressions and Events Main Street, La Crosse, WI 54601. 6 WEDDING PLANNER MAGAZINE contributors ALAN BERG is a successful business BETH ERICKSON is the editor of SONYA SCOTT, MWP™, is owner consultant and the wedding and Wedding Planner Magazine of A Perfect Day!, and Planner event industry’s only Certified and owner of Jobe Communica- Success in Knoxville, Tenn. As an Speaking Professional®, the tions, LLC, a writing, editing, and experienced wedding planner highest-earned designation for creative concept company. Beth and mentor, she helps overworked a professional speaker. He’s the is an award-winning writer who planners create businesses that author of three books and speaks, works within multiple industries. flow as smoothly as the weddings consults, and does sales training, She writes about industry leaders they plan. Find her at www. domestically and internationally. Find out more at in our cover feature on page 8. SonyaScottMWP.com. She writes about reinventing www.AlanBerg.com. He writes about emotional deci- retirement on page 24. sion making on page 20. BONNIE FEDCHOCK, CAE, is the executive director of the National SUSAN SOUTHERLAND started ASHLEY BRASIER is the wedding Association for Catering and her small business venture as a director for Thumbtack, an online Events, and she currently serves as wedding planner in 1992, and has service that connects consumers the chair of the Convention and since expanded her company, with skilled professionals. She Industry Council. Her article on the Just Events! Group, to include shares the latest trends and costs highlights of the NACE Experience three successful brands servicing of American weddings in Industry Conference is on page 25. corporate and social events. Insights on page 13. An entrepreneur, event planner, A life and business coach with author, business consultant, wife, and mother of four, MEGHAN ELY is the owner of wed- more than 20 years in the wed- Susan is considered one of the foremost experts in the ding PR and marketing firm OFD ding industry (10 as a wedding event industry today. Through her business coaching Consulting in Richmond, Va. She planner), JENNIFER GILLIHAN brings and seminars, Susan has revitalized programs for is a highly sought after speaker, a unique perspective on how internationally renowned corporations like Royal Ca- adjunct professor in the field of coaching can benefit wedding ribbean International, Universal Orlando Resort, and public relations, and a self-pro- industry professionals. She offers Loews Hotels. Read her tips on hiring employees for fessed royal wedding enthusiast. a variety of online courses as well your business on page 19. She write about #BridalRebrand as insightful blog posts through her website www.wed- on page 18 and about working in a virtual world on procoach.com.
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