TASTE of CHICAGO Is the Nation’S Premier Outdoor Food Festival Showcasing the Diversity of Chicago’S Dining Community
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TASTE 2010 Vendor OF CHICAGO Application TASTE OF CHICAGO is the nation’s premier outdoor food festival showcasing the diversity of Chicago’s dining community. The delicious array of food served at TASTE OF CHICAGO is complemented by music and exciting activities for people of all ages. Since 1980, Chicago’s beautiful Grant Park on the city’s magnificent lakefront has been transformed into the world’s largest food and free entertainment festival. In 2009, more than 3.3 million attendees purchased more than $7 million dollars worth of food from 50+ participating restaurants. This year’s event will take place on Friday, June 25 – Sunday, July 4, 2010. Chicago’s media community is a strong supporter of TASTE OF CHICAGO. Many of the city’s top TV and radio stations participate in the event, providing extensive publicity for the event through public service messages, live broadcasts and additional programming. Participating TV and radio stations in 2009 included: WXRT, V-103, WGCI, THE MIX 101.9 and Channel 9. Chicago’s TV news stations also give positive coverage about TASTE OF CHICAGO. Restaurants that have participated in the past have found that TASTE is a fabulous marketing tool for their business. The public relations and good will generated at TASTE have a positive residual effect on participating restaurants year-round. Many restaurant participants have found they have attracted new customers due to the heightened awareness created by Taste. Also, restaurants have a great opportunity to participate in pre-event promotions for even more exposure. BECOME A VENDOR FOR OUR OTHER SUMMER MUSIC FESTIVALS In addition to Taste of Chicago, our Lakefront Music Festivals – Celtic Fest Chicago (May 8 & 9), Chicago Gospel Music Festival (June 5 and 6), Chicago Blues Festival (June 11-13), Chicago Jazz Festival (September 4 & 5), ¡Viva! Chicago (September 18 & 19) and the Chicago Country Music Festival (October 9 & 10) are looking for food vendors to enhance the festival experience. Please see application and check all events that you would like additional information about! Mayor’s Office of Special Events City Hall, Room 806 121 N. LaSalle St. Chicago, IL 60602 City of Chicago Richard M. Daley, Mayor Vendor Application Information •ELIGIBILITY REQUIREMENTS •SKILLS NEEDED Applicants must be a year-round, permanent (rather than Taste of Chicago management is looking for IMPORTANT! temporary or mobile) retail operation, whose primary function is the restaurants that can prove they have the ability IMPORTANT! preparation and sale of food. Items sold at Taste must be to sustain both Taste of Chicago and their home Please read all available to the retail customer or general public regularly base operations. It is critical to have restaurants materials very through the retail operations. that can produce at high volume and withstand production in an outdoor environment under carefully as these Restaurants must: very restrictive conditions. requirements, •be located in the City of Chicago •have been in operation at the listed address for a full Restaurants applying for Taste of Chicago are rules and year prior to the 2010 event expected to effectively maintain (both outdoors regulations for at Taste of Chicago grounds and at their home Preference will be given to those restaurants: bases) the highest possible standards in terms applying must be •who propose to serve health conscious menu items of sanitation practices, proper food handling, adhered to. (The Mayor’s Office of Special Events and the Illinois Restaurant professionalism and personnel training. The Association will work with vendors providing guidance on health Illinois Restaurant Association will work closely, conscious items.) •who rpere sent the ethnic and culinary diversity of Chicago in advance of acceptance, with the Chicago •who offer items with the best value to the consumer Department of Health to analyze past Health Inspection reports and warnings that may Publicly-held, Chicago-based corporations will be considered provide some information in making a decision on a case-by-case basis. Applicants will be selected based on on whether to accept or reject a certain meeting the requirements listed in this application. restaurant. High volume and/or ethnic restaurants from •LICENSE AND OTHER REQUIREMENTS 2009 TASTE OF CHICAGO may be selected to Documentation for the licenses listed below must be participate in 2010 TASTE OF CHICAGO based, in submitted at the time of application. part, on past performance, adherence to festival Applying restaurants must: regulations, sales volume and/or ability to enhance the overall event. •Have all necessary City of Chicago and State of Illinois restaurant operation licenses and permits for their Since the majority of food preparation and permanent location cooking for Taste of Chicago should take place at •Be listed as the d/b/a, if applicable, on their City of the restaurant participant’s normal place of Chicago Retail Food Establishment License and the business, each restaurant will need to make address listed on the license must be the address listed sure that they have the proper arrangements in on this application place to cook, transport and store the food in •Not have any outstanding debts with the City of Chicago compliance with standard food sanitation Department of Business Affairs and Licensing or the practices. A careful and detailed plan and Illinois Department of Revenue schedule should be assembled by all •Not have any pending cases with the City of Chicago restaurants to ensure that all of the deadlines Liquor Commission can be met pre-event. Equipment rental, refrigeration rental and commissary prep should •INSURANCE REQUIREMENTS be scheduled as soon as restaurant has been Applicants will be required to provide an original Certificate accepted into event. Also, restaurants will need of Insurance evidencing the following insurance minimums to make their suppliers aware of delivery for the dates of June 19 – July 6, 2010: restrictions at Taste of Chicago grounds for the duration of the event. •Workers Compensation and Employers Liability –minimum of $500,000 each accident, illness or disease •Commercial General Liability – minimum $1,000,000 per occurrence • Automobile Liability – minimum of $500,000 per occurrence •Property (replacement) cost coverage Final acceptance of applicant is contingent on applicant naming the City of Chicago, the Chicago Park District, the Illinois Restaurant Association, their employees, agents and officials as additional insured. Applicants must also submit a copy of the endorsement using ISO form CG 20 26-11 85 and HA 99 13-01 87 or equivalent. Guidelines For 2010 Taste •MENU •KEY RULES & REGULATIONS Restaurant selection will be carefully evaluated in regards to Rules and regulations, as well as other vital information, will be menu items. discussed at the first Restaurant Vendor Meeting to be held in March 2010. This meeting is MANDATORY for each restaurant’s The TASTE OF CHICAGO management team has full discretion to key contact person and on-site event manager. It will be hosted accept or reject any menu item proposed by an applicant. by the Illinois Restaurant Association in downtown Chicago. Applicants will not be permitted to change these listed menu items once the application has been filed. Restaurant participants may not sell food for cash. All food sales must be made by TASTE OF CHICAGO tickets only. Applicants must submit a list of four (4) menu items, plus two (2) “Taste of” items that they propose to serve at their booth. One Restaurant participants may not sell beverages of any kind. “Taste of” item must be a smaller portion of the four main menu items. One of the six menu items must be a health conscious Attendance at all training seminars is MANDATORY for all key item. contact persons of each restaurant. There are no substitute or make-up sessions. All menu items submitted on the application must be items that Choose your key contact are regularly sold on the restaurant’s full service menu. person carefully as that (A copy of your menu must accompany this application). person will need to be available at all times from All Vendors are required to offer two smaller “Taste of” portions. the point of acceptance The price for the “Taste of” portions must be 1 to 4 tickets (value through TASTE OF CHICAGO $.50 to $2). Restaurants are required to participate in the “Taste event. Remember, after of” program during all hours of the event. acceptance to TASTE OF CHICAGO, application fees Menu items on your application must include weight and pricing are not refundable. and should be priced no higher than similar products in the restaurant’s normal operation. Prior to the first Vendor Meeting, all accepted All menu items must be listed by the generic name and not by a restaurants will be mailed a restaurant’s in-house, specialized or brand name. packet detailing the information and ALL SALES ARE BY TICKET ONLY. Vendors are not allowed to documentation that they accept cash. All menu prices must include sales tax and be in will need to provide at the first Vendor Meeting. multiples of fifty-cents ($.50). No menu item may exceed six dollars ($6.00). When creating your menu items, remember that Previous TASTE OF CHICAGO vendors who have outstanding debt the item is a sample. The concept is to provide attendees with a from prior year’s events to TASTE OF CHICAGO service and sample of your product, not a full dinner portion. equipment providers will not be allowed in the 2010 TASTE OF CHICAGO. The charge for menu items will range from 1 to 12 tickets ($.50 to $6.00). $.50 tickets are Example... Menu prices or signs may not be altered during the Step 1 sold in a strip of 12, which costs $8.00 and Add: Item 1 $ 6.00 event.