TASTE 2010 Vendor OF CHICAGO Application TASTE OF CHICAGO is the nation’s premier outdoor food festival showcasing the diversity of Chicago’s dining community. The delicious array of food served at TASTE OF CHICAGO is complemented by music and exciting activities for people of all ages. Since 1980, Chicago’s beautiful Grant Park on the city’s magnificent lakefront has been transformed into the world’s largest food and free entertainment festival. In 2009, more than 3.3 million attendees purchased more than $7 million dollars worth of food from 50+ participating restaurants. This year’s event will take place on Friday, June 25 – Sunday, July 4, 2010.

Chicago’s media community is a strong supporter of TASTE OF CHICAGO. Many of the city’s top TV and radio stations participate in the event, providing extensive publicity for the event through public service messages, live broadcasts and additional programming. Participating TV and radio stations in 2009 included: WXRT, V-103, WGCI, THE MIX 101.9 and Channel 9. Chicago’s TV news stations also give positive coverage about TASTE OF CHICAGO.

Restaurants that have participated in the past have found that TASTE is a fabulous marketing tool for their business. The public relations and good will generated at TASTE have a positive residual effect on participating restaurants year-round. Many restaurant participants have found they have attracted new customers due to the heightened awareness created by Taste. Also, restaurants have a great opportunity to participate in pre-event promotions for even more exposure.

BECOME A VENDOR FOR OUR OTHER SUMMER MUSIC FESTIVALS In addition to Taste of Chicago, our Lakefront Music Festivals – Celtic Fest Chicago (May 8 & 9), Chicago Gospel Music Festival (June 5 and 6), Chicago Blues Festival (June 11-13), Chicago Jazz Festival (September 4 & 5), ¡Viva! Chicago (September 18 & 19) and the Chicago Country Music Festival (October 9 & 10) are looking for food vendors to enhance the festival experience. Please see application and check all events that you would like additional information about!

Mayor’s Office of Special Events City Hall, Room 806 121 N. LaSalle St. Chicago, IL 60602 City of Chicago Richard M. Daley, Mayor Vendor Application Information •ELIGIBILITY REQUIREMENTS •SKILLS NEEDED Applicants must be a year-round, permanent (rather than Taste of Chicago management is looking for IMPORTANT! temporary or mobile) retail operation, whose primary function is the restaurants that can prove they have the ability IMPORTANT! preparation and sale of food. Items sold at Taste must be to sustain both Taste of Chicago and their home Please read all available to the retail customer or general public regularly base operations. It is critical to have restaurants materials very through the retail operations. that can produce at high volume and withstand production in an outdoor environment under carefully as these Restaurants must: very restrictive conditions. requirements, •be located in the City of Chicago •have been in operation at the listed address for a full Restaurants applying for Taste of Chicago are rules and year prior to the 2010 event expected to effectively maintain (both outdoors regulations for at Taste of Chicago grounds and at their home Preference will be given to those restaurants: bases) the highest possible standards in terms applying must be •who propose to serve health conscious menu items of sanitation practices, proper food handling, adhered to. (The Mayor’s Office of Special Events and the Illinois Restaurant professionalism and personnel training. The Association will work with vendors providing guidance on health Illinois Restaurant Association will work closely, conscious items.) •who prere sent the ethnic and culinary diversity of Chicago in advance of acceptance, with the Chicago •who offer items with the best value to the consumer Department of Health to analyze past Health Inspection reports and warnings that may Publicly-held, Chicago-based corporations will be considered provide some information in making a decision on a case-by-case basis. Applicants will be selected based on on whether to accept or reject a certain meeting the requirements listed in this application. restaurant. High volume and/or ethnic restaurants from •LICENSE AND OTHER REQUIREMENTS 2009 TASTE OF CHICAGO may be selected to Documentation for the licenses listed below must be participate in 2010 TASTE OF CHICAGO based, in submitted at the time of application. part, on past performance, adherence to festival Applying restaurants must: regulations, sales volume and/or ability to enhance the overall event. •Have all necessary City of Chicago and State of Illinois restaurant operation licenses and permits for their Since the majority of food preparation and permanent location cooking for Taste of Chicago should take place at •Be listed as the d/b/a, if applicable, on their City of the restaurant participant’s normal place of Chicago Retail Food Establishment License and the business, each restaurant will need to make address listed on the license must be the address listed sure that they have the proper arrangements in on this application place to cook, transport and store the food in •Not have any outstanding debts with the City of Chicago compliance with standard food sanitation Department of Business Affairs and Licensing or the practices. A careful and detailed plan and Illinois Department of Revenue schedule should be assembled by all •Not have any pending cases with the City of Chicago restaurants to ensure that all of the deadlines Liquor Commission can be met pre-event. Equipment rental, refrigeration rental and commissary prep should •INSURANCE REQUIREMENTS be scheduled as soon as restaurant has been Applicants will be required to provide an original Certificate accepted into event. Also, restaurants will need of Insurance evidencing the following insurance minimums to make their suppliers aware of delivery for the dates of June 19 – July 6, 2010: restrictions at Taste of Chicago grounds for the duration of the event. •Workers Compensation and Employers Liability –minimum of $500,000 each accident, illness or disease •Commercial General Liability – minimum $1,000,000 per occurrence • Automobile Liability – minimum of $500,000 per occurrence •Property (replacement) cost coverage Final acceptance of applicant is contingent on applicant naming the City of Chicago, the Chicago Park District, the Illinois Restaurant Association, their employees, agents and officials as additional insured. Applicants must also submit a copy of the endorsement using ISO form CG 20 26-11 85 and HA 99 13-01 87 or equivalent. Guidelines For 2010 Taste

•MENU •KEY RULES & REGULATIONS Restaurant selection will be carefully evaluated in regards to Rules and regulations, as well as other vital information, will be menu items. discussed at the first Restaurant Vendor Meeting to be held in March 2010. This meeting is MANDATORY for each restaurant’s The TASTE OF CHICAGO management team has full discretion to key contact person and on-site event manager. It will be hosted accept or reject any menu item proposed by an applicant. by the Illinois Restaurant Association in downtown Chicago. Applicants will not be permitted to change these listed menu items once the application has been filed. Restaurant participants may not sell food for cash. All food sales must be made by TASTE OF CHICAGO tickets only. Applicants must submit a list of four (4) menu items, plus two (2) “Taste of” items that they propose to serve at their booth. One Restaurant participants may not sell beverages of any kind. “Taste of” item must be a smaller portion of the four main menu items. One of the six menu items must be a health conscious Attendance at all training seminars is MANDATORY for all key item. contact persons of each restaurant. There are no substitute or make-up sessions. All menu items submitted on the application must be items that Choose your key contact are regularly sold on the restaurant’s full service menu. person carefully as that (A copy of your menu must accompany this application). person will need to be available at all times from All Vendors are required to offer two smaller “Taste of” portions. the point of acceptance The price for the “Taste of” portions must be 1 to 4 tickets (value through TASTE OF CHICAGO $.50 to $2). Restaurants are required to participate in the “Taste event. Remember, after of” program during all hours of the event. acceptance to TASTE OF CHICAGO, application fees Menu items on your application must include weight and pricing are not refundable. and should be priced no higher than similar products in the restaurant’s normal operation. Prior to the first Vendor Meeting, all accepted All menu items must be listed by the generic name and not by a restaurants will be mailed a restaurant’s in-house, specialized or brand name. packet detailing the information and ALL SALES ARE BY TICKET ONLY. Vendors are not allowed to documentation that they accept cash. All menu prices must include sales tax and be in will need to provide at the first Vendor Meeting. multiples of fifty-cents ($.50). No menu item may exceed six dollars ($6.00). When creating your menu items, remember that Previous TASTE OF CHICAGO vendors who have outstanding debt the item is a sample. The concept is to provide attendees with a from prior year’s events to TASTE OF CHICAGO service and sample of your product, not a full dinner portion. equipment providers will not be allowed in the 2010 TASTE OF CHICAGO. The charge for menu items will range from 1 to 12 tickets ($.50 to $6.00). $.50 tickets are Example... Menu prices or signs may not be altered during the Step 1 sold in a strip of 12, which costs $8.00 and Add: Item 1 $ 6.00 event. Any alterations will result in your booth being includes a $2.00 surcharge. The average Item 2 $ 5.00 closed down for the day. selling price of all your menu items combined Item 3 $ 4.00 may not exceed $3.75. Adding the prices of all Item 4 $ 3.00 Recycling is a vital part of TASTE OF CHICAGO. Use of menu items, including “Taste of” items, and Taste of 1 $ 2.00 recycling products is highly recommended. Taste of 2 $ 1.50 then dividing by the total number of items ______offered determines the average. Total: $21.50 Step 2 $21.50/6 items = $3.58 average NET SALES DISTRIBUTION •DOCUMENTATION NEEDED TO APPLY EXAMPLE FOR RESTAURANT Total Gross Ticket Sales Each applicant must submit the application and all documentation and items listed below $90,000.00 by 5PM on FRIDAY, JANUARY 29, 2010 to the: Less 11.5% Sales Tax ILLINOIS RESTAURANT ASSOCIATION ______($9,282.51) 33 WEST MONROE, SUITE 250, CHICAGO, IL 60603 =$80,717.49 1. Signed application with proposed menu items Less 15% Event Commission 2. A certified check, cashier’s check or money order for $2,000 payable to the (12,107.62) City of Chicago. This $2,000 check will be returned in the event of rejection to the event ______=$68,609.87 3. Copy of the City of Chicago Retail Food Establishment License 4. Copy of the Illinois Sales Tax Certificate of Registration Less 1% Sharing It donation ($807.17) 5. Copy of most recent City of Chicago Health Department inspection report ______Net to Restaurant 6. Copy of current menu offered in restaurant =$67,802.70 ______Less Deductions for services •WHAT HAPPENS AFTER REJECTION OR ACCEPTANCE? (VARIES) If you are rejected: of Chicago. The City of Chicago Mayor’s Office Net Cash to Vendor The $2,000 certified check, cashier’s check of Special Events will have a Contract =$67,802.70 or money order you turned in with your Administrator who will guide you through the application will be returned to you. process of filing the proper paperwork for the City of Chicago and State of Illinois. HOW DOES A RESTAURANT RECEIVE If you are accepted: THEIR NET CASH? The balance of the participation fee, $2,000, The City of Chicago will require each 2010 Since all sales are by ticket only, vendors will “redeem” their tickets with the City of must be paid within 72 hours in the form of a Taste of Chicago participating restaurant to Chicago approximately 2 to 3 days after certified check, cashier’s check or money sign a Food Vendor Agreement, which the event ends to determine gross sales. order payable to the City of Chicago. You will requires among other things: After all deductions have been taken, the need to deliver this check to the Illinois 1. A Certificate of Good Standing from the City of Chicago will cut a check to the Restaurant Association. Illinois Secretary of State (if food vendor is a restaurant approximately 5 working days corporate entity). after that redemption date. Checks can After acceptance, you will work with two 2. A Certificate of Insurance evidencing the be picked up at the Illinois Restaurant different entities: (1) The Illinois Restaurant aforementioned insurance minimums and Association at that time. Association for operational, logistical issues the endorsement naming the City, Park and training; and (2) the City of Chicago District and Illinois Restaurant Association as Mayor’s Office of Special Events for event additional insured. contracting. 3. A signed copy of the City of Chicago’s “Economic Disclosure Statement” (EDS). The Illinois Restaurant Association has a Acceptance is provisional pending the full-time Restaurant Operations Team that submission of the above-mentioned Food will be with you every step of the way to get Vendor Agreement documents. you up and running successfully at the Taste

•COSTS OF PARTICIPATING... Restaurants are responsible for securing any and all necessary The total participation fee is $4,000 payable to the City of Chicago equipment for their operation. All equipment must meet City of in two installments ($2,000 at application filing; $2,000 at Chicago safety and health standards. After acceptance, the Illinois acceptance). Restaurant Association (IRA) will work closely with each restaurant Please note: Application fee of $4,000 is absolutely non-refundable to advise them on the goods and services that will be needed after acceptance. on-site. -All sales taxes will be deducted from gross sales -15% City commission will be deducted from sales net of taxes INCLUDED IN COST OF PARTICIPATION -1% donation to the Sharing It Program (Mayor’s Office of Special •A 20’ x 20’ tent canopy Events sponsored program to help needy residents of Chicago) will •Two menu signs (including the restaurant’s logo) also be deducted from sales net of taxes •Basic electrical power (One (1) 40amp, 120volt circuit) per -$125 cost for a Temporary Food Vendor License, payable to the vendor (additional power provided at additional cost.) City of Chicago Department of Revenue •2010 Summer Festival Sanitation class and certificate - consists of a series of Restaurant Training Seminars conducted by the There are additional expenses for restaurants that use propane Illinois Restaurant Association to assist your restaurant in making gas, refrigerated storage rental, equipment hook-ups and repairs, TASTE OF CHICAGO beneficial for you and the City of Chicago. fuel, electricity and other services. These expenses will be deducted from the restaurant’s gross sales. PLEASE PRINT OUT BOTH PAGES OF THIS APPLICATION Produced by the Mayor’s Office of Special Events In cooperation with the Illinois Restaurant Association APPLICATION for Restaurant Booth at Taste Of Chicago JUNE 25 – JULY 4, 2010 in Grant Park ••••••••••••••••Deadline for application: FRIDAY, JANUARY 29, 2010 AT 5 pm•••••••••••••••• INCOMPLETE APPLICATIONS WILL NOT BE CONSIDERED Please type or print clearly: CONTACT INFORMATION Key Contact Name:______Restaurant Name:______Key Contact Address:______Address: ______City:______State:______Zip:______City:______State:______Zip:______Ward:______Key Contact Home phone:______Restaurant main phone: ______Key Contact Cell Phone:______Restaurant main fax:______Key Contact Work Phone:______Restaurant web site:______Key Contact e-mail:______Owner’s Name: ______—————–Home Numbers MUST be included!———— Owner’s Home Phone:______Alternate Contact Name:______Owner’s Cell Phone:______Alternate Contact Home phone:______Owner’s Work Phone:______Alternate Contact Cell Phone:______Owner’s e-mail: ______Alternate Contact Work Phone:______Alternate Contact e-mail:______OTHER INFORMATION List years that this restaurant has participated in TASTE OF CHICAGO:______

CATEGORY Please select one of the categories below which best describes your establishment: (circle one) DESSERT (pastry, cake, candy, etc…) ETHNIC (Asian, Hispanic, Irish, Italian, etc…) ICE CREAM/ITALIAN ICE GENERAL (American, Southern style, etc…) PIZZA RIBS SEAFOOD VEGETARIAN OTHER (please explain): ______

Please describe how your restaurant’s participation would enhance TASTE OF CHICAGO: ______PROPOSED MENU ITEMS Write your complete menu below. Once you have listed your items, you will not be able to change them. Only TASTE OF CHICAGO management may change the menu items once application has been filed. There is a limit of six food items per booth. All prices must include sales tax. All prices must be in multiples of $.50 (fifty cents) with a maximum price of $6.00 (six dollars). Taste Portions may not exceed $2.00 (two dollars). The average selling price of all items combined must not exceed $3.75. All menu items submitted on this application must be items that are regularly sold on the restaurant menu. One “Taste of” item must be one of the four (4) main Taste menu items. One of the six (6) menu items must be a “healthy choice” item. *PLEASE KEEP IN MIND THAT TASTE OF CHICAGO IS DESIGNED FOR PEOPLE TO ENJOY A VARIETY OF FOOD FROM MANY VENDORS. THE WORD TASTE SUGGESTS A SAMPLING AND NOT A FULL ENTREE SERVING SIZE. WE ASK THAT YOU CREATE YOUR MENU PORTIONS AND PRICING FOR YOUR MAIN MENU ITEMS TO MEET THIS STANDARD* 1.______Size in ounces:______Price:______2.______Size in ounces:______Price:______3.______Size in ounces:______Price:______4.______Size in ounces:______Price:______

“Taste of” portion item #1 ______Size in ounces:______Price:______

“Taste of” portion item #2 ______Size in ounces:______Price:______

Please indicate which menu item is a “healthy choice” & why (The Mayor’s Office of Special Events and the Illinois Restaurant Association will work with vendors providing guidance on health conscious items) :______APPLICATION for Restaurant Booth at Taste Of Chicago Continued... JUNE 25 – JULY 4, 2010 in Grant Park

THE FOLLOWING DOCUMENTATION MUST BE ATTACHED:

; This completed form ; A cashier’s check, certified check or money order for $2,000 made payable to the “City of Chicago” ; A copy of your City of Chicago Retail Food Establishment License ; A copy of your Illinois Sales Tax Certificate of Registration ; A copy of your most recent City of Chicago Health Department inspection report ; A copy of your currently used in-house restaurant menu (as of January 4, 2010)

Initial that all 6 documents are attached:______

I UNDERSTAND: (signator must check boxes) Upon acceptance in the TASTE OF CHICAGO, the balance of $2,000 must be submitted within 72 hours in the form of a Cashier’s Check, Certified Check or Money Order made payable to the “City of Chicago”. Any restaurant that applies and is not selected will receive a full $2,000 refund. The City of Chicago reserves the right to refuse the leasing of a restaurant booth for products or services, which in its opinion, are not in the best interest of the event.

Restaurant participants will pay the event 15% + 1% of the net sales after all sales tax is deducted.

All restaurant participants will receive a contract from the City of Chicago outlining terms and conditions for the TASTE OF CHICAGO.

I have read this application for TASTE OF CHICAGO and the accompanying fact sheets. I hereby agree that if my restaurant is selected for participation, I will abide by all rules, regulations and requirements. I understand that my failure to do so will result in my disqualification for participation in TASTE OF CHICAGO. I further understand that the $4,000 fee will not be refunded after acceptance.

______Signature of Owner of Corporate Officer ______Title ______Name (type or print) ______Signature of Key Contact Person ______Title Notary Section Seal: ______State of ______Name (type or print) County of ______Mail application and check (made payable to the “City of Chicago”) to: Subscribed to me, this ______day of ______, 201___ Taste of Chicago Restaurant and Beverage Management Notary Public Signature______c/o Illinois Restaurant Association 33 West Monroe, Suite 250, Chicago, Illinois 60603

BECOME A VENDOR FOR OUR OTHER SUMMER MUSIC FESTIVALS In addition to Taste of Chicago, our Lakefront Music Festivals – Celtic Fest Chicago (May 8 & 9), Chicago Gospel Music Festival (June 5 and 6), Chicago Blues Festival (June 11-13), Chicago Jazz Festival (September 4 & 5), ¡Viva! Chicago (September 18 & 19) and the Chicago Country Music Festival (October 9 & 10) are looking for food vendors to enhance the festival experience. Please check all events you would like additional information about! Celtic Gospel Blues Jazz ¡Viva! Country

If you have any questions, please contact the Illinois Restaurant Association, Taste of Chicago Office, at 312.787.4000.