Exhibitor Guide Book to Be Reviewed and Service Order Forms in the Back of This Book to Be Completed and Returned

2020 New York State Fairgrounds Syracuse, New Y ork Exhibitor February 27 8 9 Thursday, Friday & Saturday 8:30 am to 4:00 pm Daily Guide Book 35 Years & Still Indoors & Outstanding

BE PART OF THE Horticulture

EXPO Home BIGGEST & BEST Arts & SPRING PLANNING SHOW OF THE Dairy NORTHEAST Bldg. Center of Progress

OVER 300,000 SQ. FT.

Co-Sponsored by American Agriculturist Magazine & The Northeast Equipment Dealers Assoc. EXHIBITOR TOOL KIT TABLE OF CONTENTS • Hammer, selection of nails and nail puller • Electrical supplies, including 25 foot Inside Cover: Tool Kit and Sales Prospecting Hints industrial extension cord, 4 way box, hot wire Page 1 Welcome! tester and spare bulbs of the same type as needed by your exhibit Page 2 Exhibitor Contract • Pliers, wire cutter & asst. screwdrivers • Touch up paint (same colors as exhibit and Page 3-4 Promotional Opportunities graphics) and brushes Page 5 Virtues of a Farm Show & Exhibits (Tips, Suggestions & Such) • Tapes: rug, strapping, masking, 2 sided • Cleaning and repair solutions; including Page 6 Media Addresses and velcro lighter fluid, glass cleaner, fabric spot remover, plexi-glass repair kit and polish Page 7-8 Product Directory Index • Staple gun and staples • Portable vacuum cleaner Page 9 Future Show Dates and Shipping Instructions • Tape measure (25 foot) • Flashlight Page 10 Jumbotron Advertising Opportunity • Indelible marking pens and chalk • Plastic sheet to cover carpet during set up Page 11 Hotel Directory • Shims for leveling • Wire (balling) and rope Page 12 Embassy Suites • Fire extinguisher • First aid kit Page 13 Holiday Inn Express BASIC HINTS on SALES PROSPECTING AT THE BOOTH Page 14 Hotel Location Map Page 15-16 American Agriculturist Official Program • Wear standard business dress and older, • Use the first moment to “qualify”, then decide Page 17-18 American Agriculturist Advertising Request Form more comfortable shoes. how to proceed. Page 19 Syracuse Technologies Information • Arrive at the booth 15 minutes early each • Describe what you are offering with a tie-in to day. your prospect's interests, in a very few Page 20-22 General Information Service moments - a summary. Page 23 Standard Display Booth Tips • Wear your name badge on the right so • If a prospect complains, move that person people catch your name. out of the booth to finish the conversation. Page 24 Demonstrations or Entertainment • Speak slowly and clearly. Halls are noisy. • Remain polite & professional, no half-fellow-well- Page 25-26 Display Booth Layout Grid Sheets met approach. You must control the contact and Page 27 NY Farm Show Terms and Conditions know when to end it. Page 28 Trade Show Schedule • Don't carry on extensive conversations with • Ask about buying interest within five minutes fellow staff members. like: “Are you interested in this?” “Should we Page 30 Pre-Show Exhibit Planning Checklist meet later back in your office?” “Do you think Page 31 Parking Pass Statement what we have fits with your needs?” Page 32-35 Parking Passes • Don't smoke, eat or drink, even when invited • Try to schedule appointments with current Page 36 Material Services Order - Form #2 by a customer. customers for times when the show floor will likely be quiet. Save busy hours for Page 38 Registration & Badges - Form #3 prospecting. Page 40 Promotional Activities - Form #4 • Greet people at the edge of the aisle; not • Schedule a short post day meeting to clean Page 42 Carpet Vacuum Service - Form #5 back in the booth. Don't sit, appear “ready things up for the day. to help”. Page 44 Professional Equipment Cleaning Services - Form #6 • Introduce yourself and ask a leading • Try to limit a day's work at the booth for Page 46 Extra Posters & Free Admission Tickets - Form #7 question like: “What do you do?” Do you prospecting for four hours. Save the rest for Page 48 Show Internet Information have any special purpose for attending the current customers and learning. show?” Page 50 Highspeed Wireless Internet Service • Never start a conversation with, “Can I help • Do paperwork, leads or orders, right away. you?” Write clear. ______ _

Indoors & Outstanding

Date: November 2019 Enclosed you will find:

To: All Exhibitors * Your 2020 Farm Show Contract with your assigned space in: From Scott Grigor ______ART & HOMES BUILDIN G ______CENTER OF PROGRESS BUILDING ______HORTICULTURE BUI LDING ______DAIRY EXHIBIT CENTER ______EXPO BUILDING

Directory form by 12-13-19 which is found on pages 7&8 in this book. * Exhibitor Guide Book to be reviewed and service order forms in the back of this book to be completed and returned.

* Assigned Move-In Time Permit - Form #1 In the back of this book. Please note that this form HAS CHANGED. Read carefully. Due to the growth of the Show we have had to adjust this schedule.

Reminder ... your Certificate of Liability Insurance must be forwarded to the Show Office at your : earliest opportunity if you have not done so as yet. 128 Metropolitan Sincerely, Park Drive Liverpool, NY 13088 Total Cost of 2020 Show Space

Mailing Address: ______P.O. Box 3470 Scott Grigor Width x Depth = Sq. Ft. Syracuse, NY 13220 Show Manager

Phone Number: P.S. Please note the deadline for you to get the information to us is Total Space Cost: ______315-457-8205 December 1 , 2019. Fax Number Less Deposit: ______315-451-3548

E-mail: Balance Due 1/2/2020 [email protected] www. Please note that your company name will appear in the Program Guide Newyorkfarmshow.com as it currently appears on your contract.

O A 128 Metropolitan Park Drive • Liverpool, NY 13088 A PO Box 3470, Syracuse, NY 12220 N 315.457.8205 F N 315.451.3548 E [email protected] N FS 1 2 ______

You’re sure to be noticed on the Show Program cover and the program will appear in the NEW YORK FARM SHOW February issue of the American Agriculturist as well. Promotional Opportunities PROGRAM COVER DOT WHACKER Get noticed with unbeatable placement of a 2” x 2” area to promote your company printed directly on the Show Program Cover. your logo! LOCATION DIRECTORY SIGNS (Site Maps) Our program is printed in the February issue of the American Agriculturist magazine and will be distributed to all of the visitors during the New York Farm Show. Sponsoring company Dear Exhibitor: Six signs strategically placed around the NYFS near building entrances, bus must provide artwork for the 2” x 2 “ area. Total cost of this package $2,500. loaWedin ga lroec saoti opnleas. sed that you have chosen to be part of the 32nd annual EaNche wsig Yno wrkil Fl barem 4’ hS xho 8w’w. aLandst y yoeaur rsL o3g1o/stt aSghlionwe awreaas wveilrly b seucce apprssfoxiul.m aNteolwy as 1’ xw 1.5’e ente of tr hineto to ttheal si 20gn1.7 Show we can see that there is still new and fresh Your opportunity to send a direct mailing to farm operators with a 3.5 hour radius of Sigideans cso ntota bine shfoundow m inaps the an Adg yroicultuur infroal. (IAnrdutwsotrky. m Weust bheave pro sveenided the by Sthhoe w NYFS and must have 50+ cows and a gross farm income of $100,000! comgrpoawn y)so Ymucour hc oomvepra theny w yeaill rsre,ce andive w600ith foreuer tciocntinuedkets for y gorurow cuthswt oem finders. that we LARGE OPERATOR “TRACKER” Toatarle c aloswt ayof st hlookinge packa gteo $1 ma,20x0imize. our space of over 230,000 sq. ft. indoors. No wonder “Indoors & Outstanding” applies to the great New Reach large farm operators with a Special Invitation directly mailed to a targeted list of sub- EveYroyrko neFa rwmil Sl hoknwow. that your company is at the show! scribers of approximately 3,000 producers. SHWeOW’re B glaAGSd you have chosen to be part of the exciting growth that technology Companies must provide artwork for redeemable coupon. has broughtto agriculture and the 2017 New Y ork Farm Show. To be in- Printing, postage and the majority of the design will be covered by Farm Progress. cluded in the publicity for the Show, we must receive your Product Di- All material would include sponsoring companies’ info as well as FPS info. Ovrecer 8,0tory00 f boragsm tboy b 12e d-i1s3tr-i1bu6 twhed ictoh s ihso fwound visit oinrs th oviser b toohek t.hree days. Bags will include your logo and be provided by NYFS (Artwork must be contact Scott Grigor (315) 457-8205 for more information. proIfv youided have by th que ceostionsmpany regarding) Total cos tthe of tNewhe pa Ycorkkag Farme is $6, Show500. ’s focus, please call Total cost of this package is $5,500 me at (315) 457-8205. For any questions regarding the promotional opportunities please contact HIWTeCH look PIN forward PROM toO hearingTION from you. Scott Grigor at 315-457-8205 or [email protected]. NYFS will direct mail a four pack of tickets to your customers containing a spe- O ce Address: Sincerely, CO-SPONSORED BY THE 128 Metropolitan cial invitation from your company to attend the show. Enclosed will be a special Park Drive Northeast Equipment Dealers Assoc. & American Agriculturist Magazine Liverpool, NY 13088 must provide the mailing list. Mailing Address: Your promotional package includes: printing your special invitation ticket, mail- P.O. Box 3470 ingScott and pGrigorostage of the tickets and the cost of the HITCH PINS! Syracuse, NY 13220 ToShowtal cos tManager of this package $2.00/customer name. Please call Scott Grigor (315) 457-8205 for more information. Phone Number: P.S. Please note the deadlinefor you to get the information to us is 315-457-8205 EnDecemberjoy 1,000 w13al, k201ing6 ad. vertisements for your company each day Fax Number of the show! BUTTON PROMOTION 315-451-3548 3,000 buttons will be handed out to show visitors with your logo during the E-mail: [email protected] in three of the buildings (330 buttons in each building, each day) Each button will be 2.5 inches in diameter. (Artwork must be provided by www. Newyorkfarmshow.com the company) Your company will receive 300 free tickets for your customers. Total cost of this package $1,500.

3 4 REVEAL VIRTUES OF FARMERS...FARM SHOWS, EXHIBITS Business-minded growers value shows as a comparison shopping tool by Willie Vogt SYRACUSE TELEVISION AND RADIO

Farm shows have been around family’s use. · A crowd. Facemire says if there’s a since the first enterprising dealers got to- “The first thing I do at a show is crowd at a booth, he’ll stop to see what’s go- gether at the county fair to show off some- get the show literature or map. I need to ing on. thing new. But today, the show business is know where the manufacturers are located He bypasses booths where the sales CNY Central 3 & 5 & CW6 WSYT Fox 68 / WNYS MY43 big business, and exhibitors are seeking so I can hit those I need to see first,” he team is too aggressive. (Visitors apparently 1030 James Street 1000 James Street ways to make each dollar invested do more says. “If I have two or three days at the want to browse unhindered and ask questions Syracuse, New York 13203 Syracuse, New York 13203 work. show, I’ll mark out those primary exhibi- when they’re ready) While exhibitor evaluation in- tors and make sure I see them as I walk the (315) 477-9400 (315) 472-6800 volves reviewing the attributes of individual whole show. If I’m only there for the day, FARM SHOW VALUE. Good news for ex- cnycentral.com Fax 315-471-8889 shows, what do farmers think of farm these are the booths I visit first.” hibitors is that farmers report companies are foxsyracuse.com shows? And what must a farm show have using sound follow-up after the show. Nunez so farmers get value out of a trip away from SHOW TURN-OFFS. Exhibitors do notes he always gets follow-up contacts from the farm - especially if the show overlaps plenty to get farmers inside the tent. Some- his show visits, and that’s helpful for making NewsChannel 9 WSYR harvest? times they do too much. “One thing I don’t buying decisions. 5904 Bridge Street 95X 95X.com WAQX 95.7FM Farm shows remain worthwhile to like is a pushy salesperson standing in the 1064 James Street growers. And as equipment dealerships be- aisle and dragging you into the booth,” says Farmers are geared East Syracuse, New York 13057 come fewer and farther between, producers Bill Kirklink who farms near Franklin, Ind. toward seeing and (315) 446-9999 Syracuse, New York 13203 need a way to do some one-stop shopping. Kirklin likes farm shows for com- touching before buying. localsyr.com (315) 472-0200 When buying time comes, they don’t have parison shopping, and does he shop. “We 95x.com time to travel 40 miles on way and 60 miles have two Deere tractors, one Case, one Ver- However, sometimes the follow-up another to compare tractors, drills or what- satile and a Gleaner combine. We’re not is more ad-related than growers like. “Some ever else might be on the buying list. one color here. When I buy equipment, I companies just send you advertising stuff af- Farmers like to know what to ex- look for a good price, features and the kind ter the shows.” Facemire says. “I don’t fill out Time Warner Cable News WBBS B104.7 104.7 FM pect. Most of all, they want a good mix of of dealership I’m working with,” he notes. too many cards at shows - only for products I 815 Erie Blvd. E. exhibitors displaying something valuable to Farming with his brother, Jud want to find out more about. And I would 500 Plum Street, Suite 400 help them make buying decisions. Vaught, Kirklin crops 1,400 acres of corn like more technical information about the Syracuse, New York 13210 Syracuse, New York 13204 and soybeans. And he’s constantly on the product. 1-866-463-9710 (315) 472-9797 PLANNING AHEAD. “I always have a lookout for innovations that make doing his The farm show is an important shop- twcnews.com b1047.net plan when I go to a show,” says Ernest job easier. “I get drawn into an exhibit by ping tool, allowing a producer to see every Nunez, a Dade City, Fla., producer. “When something that catches my eye,” he notes. make of a specific type of equipment in one I go to a show, there’s always something I “For instance, the first time I saw Red Ball day. To compare features for better buying. need. I have a reason for going.” Monitors they were operating in a booth. I To eliminate the need to drive long distances WNTQ 93Q.com Nunez annually attends the enjoyed being able to see them working.” at buying time. 105.9 THE REBEL 105.9 FM Sunbelt Agricultural Exposition in Moultrie, Red Ball Monitors alert a grower The equipment industry has talked 1064 James Street 93Q 93.1 FM if a sprayer line is clogged when spraying Ga., and the Swine Expo. His diversified about reducing dealer inventories for years. Syracuse, New York 13203 1064 James Street operation includes a confinement swine fields. The goal is to keep in-field inventories down Syracuse, New York 13203 operation, feed mill, beef cattle, citrus Shoppers looking for innovations and build only to solid orders. The hands-on (315) 472-0200 groves and a vertically integrated alligator need to see - from the aisle - what makes a nature of farming, however, has created a cus- www.wxtltherebelrocks.com (315) 472-0200 production facility. product unique. “We spend a lot of time in tomer group geared toward seeing and touch- With his diversified operation, the shortline buildings looking for new ing before buying. Nunez takes a highly organized approach stuff,” Kirklin says. A well-designed show can fill two to farm show shopping. Before attending a roles: 1) help reduce field inventories by giv- WYYY 94.5 FM show, he sets priorities - dividing what he EASY ACCESS IS KEY. “When I go to ing growers a look at the full line and 2) save Y94 Y94FM.com wants to see into four categories: a show, I seek new ideas or answers to my farmers time by putting all makes within walk- · Products of primary interest to questions,” says Jim Facemire. “For in- ing distance of each other. 500 Plum Street, Suite 400 be purchased for the farm that year. stance, we looked at notill bean drills and “I couldn’t get along without farm Syracuse, New York 13204 · Secondary products that relate to compared them. I bought a new Tye drill shows,” Nunez says. “They’re the bet place to (315) 472-9797 farm management and might improve his this year after seeing it at shows.” go when i need products for my operation.” operation. Working the show as a visitor, · Products or services he might be Facemire asks questions of representatives IN SHOW COMPETITION. Sometimes a interested in the future. For example, if a and expects to find the technical informa- show includes seminars for visitors. Do the remodeling project is planned for the future, tion he needs. But what else draws him into seminars compete for show time? Are the Nunez will do some initial research on prod- a booth? seminars in the same building, or do visitors ucts available to begin getting a handle on · An active demonstration in the have to make a special effort to get to the features, benefits and costs involved. booth showing the product at work. show? Exhibitors don’t like competition for · Anything that catches his eye. · A catchy display that tells the visitor time. And if a seminar is at a separate These would be products that are not criti- product story. location, the competition is almost too tough. cal to the operation but might fit what he · People standing in the booth, on does. Or these products would be for the hand, ready to answer questions. Willie Vogt is a free-lance writer based in Egan, Minn.

5 New York Farm Show 2019 I 7 8 I New York Farm Show 2019 6 88. ROOF COATINGS ______PRODUCT DIRECTORY FOR 2020 89. ROTARY BROOMS (SWEEPERS) ______PRODUCT DIRECTORY FOR 2019 90. ROTARY TILLERS/HOES ______RETURN TO: New York Farm Show - P. O. Box 3470 - Syracuse, New York 13220 91. ROUND BALE CARRIERS ______92. ROTATION GRAZING SUPPLIES ______Company Name As It Is To Appear In The Program: 93. ROUND BALE FEEDER ______94. RTV ______95. SAWMILL ______Space # 96. SCALES ______DeadlineDeadline to to be be included included in in the the 2020 201 9Product Product Directory Directory is is12/13/2019 12/13/2018 97. SEED ______98. SILO & SILEAGE ______99. SKID LOADERS ______1. AGRICULTURAL PROGRAMS ______45. FOOT WEAR ______100. SLAT FLOORS ______2. ALTERNATIVE ENERGY ______46. FORESTRY ______101. SNOW BLOWERS ______3. ANIMAL HEALTH PRODUCTS ______47. FREESTALL ______102. SOIL SAMPLING ______4. ARTIFICIAL INSEMINATION ______48. FUEL ADDITIVES ______103. SOLAR ______5. ASSOCIATION/ORGANIZATION ______49. GARAGE DOORS ______104. SPRAYERS & ACC. ______6. AUCTION/REAL ESTATE ______50. GENERATORS/ALTERNATORS ______105. STALLS ______Deadline 7. AUGERS ______51. GPS GUIDANCE EQUIPMENT ______106. TANKS ______to be included 8. BALERS & ACC. ______52. GRAIN DRYING/ROASTING ______107. TARPS ______to be included 9. BARN EQUIP. ______53. GRAIN/SEED HANDLING ______108. TECHNICAL SERVICES ______inin the 20192020 10. BIRD FOOD ______54. GRAIN GRINDER ______109. TESTERS ______11. BLADES ______55. HEATERS/STOVE/FURNACES ______110. TILLAGE EQUIPMENT ______ProductProduct DirectoryDirectory 12. BLOWERS-FORAGE/FEED, GRAIN ______56. HYDRAULIC DUMP TRAILER ______111. TIRES ______13. BUILDINGS/ACC/SERVICES ______57. HYDROPONIC EQUIPMENT ______112. TMR MIXERS ______is 12/13/201812/13/2019 14. CALF HUTCHES ______58. INSURANCE ______113. TOOLS/TOOLBOXES/SHOP EQUIP. ______15. CEMENT MIXERS ______59. LAND & GARDEN EQUIP.-SEED ______114. TOYS ______16. CHEMICALS ______60. LAWN MOWERS ______115. TRACK SYSTEMS ______17. CLOTHING ______61. LIGHTING ______116. TRACTOR/TRAILERS/TRUCKS ______18. COMBINE ______62. LIGHTNING PROTECTION ______117. TRIMMERS/BRUSHCUTTERS ______19. COMPUTERIZED REC./SOFTWARE ______63. LEASES ______118. TUB GRINDER ______20. CONSTRUCTION EQUIPMENT ______64. LIVESTOCK/EQUIP/SERVICES ______119. TURF GRAS SEED ______21. CONVEYORS ______65. LOADERS ______120. UTILITY VEHICLES ______22. COW COMFORT ______66. LOANS ______121. VEGETABLE EQUIPMENT ______23. CROP CONSULTING/INFO ______67. LOG SPLITTERS/WINCHES ______122. VENTILATION ______24. CULTIVATORS ______68. LUBRICANTS & ACC. ______123. VINEYARD ______25. DAIRY EQUIPMENT ______69. MANURE HANDLING EQUIP. ______124. WAGONS ______26. DIGESTERS ______70. MILKING EQUIPMENT ______125. WATERING EQUIPMENT ______27. DISK HARROWS ______71. MILK MARKETING CO-OP ______126. WATER-IRRIGATION-FILTERS ______28. DRAINAGE SUPPLIES ______72. MISCELLANEOUS ______127. WELDING EQUIPMENT ______29. DRILLS/SEEDERS ______73. MONITORS ______128. WIND MILLS ______30. EDUCATION/SCHOOL ______74. MOWERS ______129. WOOD CHIPPERS ______31. ELECTRIC MOTORS & DRIVES ______75. ORCHARD EQUIP. ______130. WOOD/STOVES/PELLETS ______32. ELECTRONIC MARKETING ______76. PEST CONTROL ______131. WORKERS COMPENSATION ______33. ELEVATORS ______77. PLANTERS ______34. ENERGY EFFICIENT ______78. PLOWS ______35. ENGINES/MOTORS ______79. POST-HOLE DIGGERS/DRIVERS ______36. FARM RESCUE-SAFETY-HEALTH ______80. PRECAST CONCRETE PROD. ______37. FASTENERS ______81. PREENGINEERED BLDG. SYST. ______38. FEED & FEED ADDITIVES ______82. PRESERVATIVES ______39. FEED EQUIP./CART ETC. ______83. PRESSURE WASHERS/CLEANERS ______Please return to: 40. FENCE & GATES ______84. PUBLICATIONS/RADIO STATIONS ______41. FERTILIZER & SOIL ADD. ______85. PUMPS [email protected] or fax to 315-451-3548 42. FERTILIZER SPREADER/APP. ______86. RAKES & TEDDERS ______43. FINANCIAL SERVICES ______87. ROCK REMOVAL EQUIP. ______44. FORAGE EQUIP & ACC. ______

Please return to: [email protected] or fax to 315-451-3548 10 I New York Farm Show 2019 7 New York Farm Show 2019 I 9 8 FUTURE SHOW DATES 20212020 -- FebruaryFebruary 25,27, 26,28, 2729 20222021 - February 25,24, 26, 25, 27 26 20232022 - February 24,23, 25, 24, 26 25 20242023 -- FebruaryFebruary 23,22, 24,23, 2524 $ 20252024 - February 220,2, 2 21,3, 2 224 195 INCLUDES YOUR VIDEO AD UP ON THE FARM SHOW GENERAL INFORMATION JUMBOTRON ONCE PER HOUR FOR THE ENTIRE * Show management limits the use of forklifts for the DURATION OF loading and unloading of equipment. They will not be THE SHOW! used for assembling equipment or displays.

* Show management reserves the right to refuse fork lift service for safety reasons. Excessive use (as determined by management) of forklifts will be billed at $100.00/hour.

* PLEASE NOTE *

IfIf you you are are shipping shipping a adisplay display or or supplies supplies to to the the DON’T MISS THIS ADVERTISING OPPORTUNITY! NewNew York York State State Fairgrounds, Fairgrounds, — STAND OUT FROM THE REST ON THE BIG SCREEN — 581581 StateState Fair Fair Blvd., Blvd., Syracuse, Syracuse, NY NY 13209, 13209, theythey must must be be received received at at the the Show Show site site on on — STEP 1 — — STEP 2 — Tuesday,Tuesday, February February 25th, 19th or, or Wednesday, Wednesday, February February 26th, 20th, EMAIL SCOTT GRIGOR: GO TO THIS ADDRESS: ONLY,ONLY, prior prior to to the the Show. Show. [email protected] WETRANSFER.COM Outgoing freight must be prepared and sent by the exhibitor. WITH THE SUBJECT LINE: AND SEND YOUR VIDEO TO: The Show does not furnish this service for exhibitors. NYFS 2020 JUMBOTRON AD [email protected] (BEFORE 12/30/2019) (STATIC IMAGES REJECTED - SEND VIDEO ONLY!)

9 New York Farm Show 2019 I 11 VIDEOS LIMITED TO 2 MINUTES (MAX 2GB) — FORMATS ACCEPTED: .MP4 .MPEG .MOV .AVI10 AREA HOTELS AND MOTELS: EXHIBITORS HOTEL

1. Embassy Suites 6646 Old Collamer Rd., East Syracuse, NY 13057 (315) 446-3200 FULLY $104.00 Exhibitor Rate RENOVATED 2. Holiday Inn Express HOTEL! 5418 South Bay Road, Syracuse, NY 13212 (315) 454-0999 Includes: Indoor Pool/Sauna, Fitness Center, Free Wi-fi, Courtesy Shuttle to/from Airport, Free Hot Breakfast, Onsite coin operated laundry, Free coffee and tea 24 hours

3. Hampton Inn Syracuse North $104.00 Exhibitor Rate 1305 Buckley Road, Syracuse, NY 13212 (315) 457-9900 Ask for Group Code: FSE Includes: Complimentary hot on the house full breakfast, complimentary hi-speed internet, indoor pool with hot tub, fitness center, treat shop, free parking, on-site laundry, complimentary 1800EMBASSY USA Today, four miles from NY State Fairgrounds

4. Homewood Suites by Hilton ROOM RATES INCLUDE 275 Elwood Davis Rd, Liverpool, NY 13088 ♦ Complimentary full (315) 451-3800 cookedtoorder breakfast Call for Special Rate Registered guests only Includes: Free Wi-fi, Free breakfast, Free parking, Pool, Air-conditioned, Laundry Service located in breakfast area. 5. Super 8 421 7th N St, Liverpool, NY 13088 (315) 451-8888  Complimentary Reception Includes: Free Wi-fi, Free breakfast, Free parking, Free Breakfast each evening 5:30pm 7:30pm 6. Best Western Plus Liverpool featuring your favorite 136 Transister Pkwy, Liverpool, NY 13088 and light snacks (315) 701-4400 beverages www.bwliverpool.com Includes: Free Wi-fi, Free breakfast, Free parking, Pool, Air-conditioned ♦ Complimentary WiFi

7. Holiday Inn Liverpool ♦ Complimentary Parking Electronics Parkway, Liverpool, NY 13088 (315) 457.1122 ♦ www.staysyracuse.com Indoor Pool Includes: Full hot breakfast, free parking, free Wi-fi, free laundry, restaurant, bar, indoor, pool workout room, courtesy car to/from airport. ♦ On site Bar/Eatery in Atrium

11 6646 Old Collamer Rd. East Syracuse, NY 13057 (315) 4463200 12 SWEET RATE FOR NEW YORK YOUR TRIP FARM SHOW ATTENDEES This great rate includes: TO THE • Complimentary Express Start Hot Breakfast $ • Building-Wide WiFi • Indoor Hated Pool FARM SHOW • Fitness Center USE CODE NFS 89 • Onsite Coin-Operated Laundry JUST GREW A • IHG Rewards Points PLUS: LITTLE • In-room Keurig Coffee Maker • Refrigerator and Microwave (most rooms) SWEETER • Shuttle Service to any location within a 3 mile radius of our hotel including Hancock Airport and the Amtrak/Greyhound station • Located at Hancock Airport and directly off Interstate Route 81 and the NYS Thruway • 6 minute drive to Destiny USA • 12 minute drive to NYS Fairgrounds BOOK TODAY!

Holiday Inn Express Syracuse Airport 5418 South Bay Road, Syracuse 13212 SYRACUSE AIRPORT 315-454-0999 13 14

2020 New York Farm Show — Official Show Program FEBRUARY 27-29, 2020

SYRACUSE, NEW YORK Orders, Contracts and Ad Materials Mechanical Requirements Email all contracts, insertion orders and materials as follows: ■ Total ink density of images should not exceed 300%. Display orders: [email protected] ■ Ads with bleed should not extend 0.125" beyond the trim. Marketplace orders: [email protected] ■ All live matter not intended to bleed should be kept 0.25" from trim. Spread ads should allow a total of 0.1875" safety in gutter. Submitting electronic files for print ad materials ■ All color and grayscale photos should be actual size at The preferred method of receiving files is through the ad delivery a minimum 240 dpi and saved as TIFFs. SPONSORED BY AMERICAN AGRICULTURIST AND THE NORTHEAST EQUIPMENT DEALERS ASSOCIATION portal powered by SendMyAd — a revolutionary online system Please refer your ad production questions to Jim Heffron 1 FEBRUARY 21-23, 2019 ■ N.Y. STATE FAIRGROUNDS designed to ensure error-free ad submission. First time users SYRACUSE, N.Y. at (630) 524-4552 or [email protected]. of SendMyAd will need to register — both registration and login Official Show can be done at https://informa.sendmyad.com. Preferred Acrobat PDF* Comments Program The preferred file format for delivery is PDF/X-1a. Format PDF/X-1a Version 1.3 If you cannot use SendMyAd, a PDF/X-1a formatted PDF can Page Layout Program be sent to [email protected] — Color match Use extension .INDD, Adobe InDesign proofs are not required, but will be used if provided. Send to: Package for Output. OPEN CENTER FOR SHOW MAP

STAY FOR LUNCH! SEE P. 2 Official Program Farm Progress, 255 38th Avenue, Suite P, St. Charles, IL 60174- PRODUCED BY Other Photo File Formats SPONSORED BY 5410, Phone: (630) 524-4556 Formats Use CMYK, Grayscale, TIFF or Bitmap. No RGB. Use ASCII Encoding, 8-Bit TIFF Display Net Advertising Rates Photoshop EPS Bonus Distribution: 14,000 Preview. B/W 2/C 4/C The Official Program of the Full Page* $3,075 $3,790 $4,280 2020 New York Farm Show * All PDFs are considered “final output” and cannot be edited. will be bound into the February issue of American Agricul- PDFs that are non-compliant to the PDF/X-1a or press-ready 3/4 Page* $2,955 $3,415 $3,865 turist. An additional 14,000 programs will be distributed standards will be returned to client for corrections. Junior Page* $2,570 $3,125 $3,165 to attendees of the 2020 New York Farm Show. Support your show presence by showcasing your exhibit with an ad in *Spreads available. Contact your sales representative. this important issue. General Policies and Conditions

Marketplace Net Advertising Rates Issue Date: February 2020 ■ It is understood and agreed that all orders must conform with ■ Editorial-style copy will be labeled with the word the conditions set forth in this rate card. We reserve the right to “advertisement.” B/W 2/C 4/C Close Date: January 6, 2020 eliminate from all orders any clauses which do not comply. No changes or cancellations accepted after closing date. Materials Date: January 13, 2020 ■ 1/2 Page + $1,650 n/a $2,035 All advertising is subject to publisher’s approval. We reserve Position requests are not binding unless confirmed by us Send materials to https://informa.sendmyad.com ■ ■ 1/3 Page + $1,320 n/a $1,625 the right to refuse copy. Inserts must be approved in advance. in writing. Customers who choose not to send a sample in advance will ■ We are not liable for copy that bleeds off the page due to Bottom Banner + $1,155 n/a $1,510 be responsible for any mechanical or postage charges incurred normal binding and trimming. 1/4 Page + $820 n/a $1,185 if any requirements are not met. ■ Advertising material will be discarded one year from last date ■ Orders accepted at rates prevailing when advertisement is of insertion. 1/6 Page $680 n/a $1,055 scheduled to appear. Cash discounts are not allowed. ■ Non-compete policy: Farm Progress reserves the right to 1/8 Page $505 n/a $880 ■ All payments must be in United States currency. withhold services from any company it determines to be a ■ Publisher reserves the right to hold an advertiser and its direct competitor. This policy generally applies to companies 1/12 Page $380 n/a $755 agencies jointly liable for payments due. who offer print and/or digital advertising, direct marketing, 1/16 Page $255 n/a $605 Full Page* Junior Page 3/4 Page H ■ Our liability on any advertisement is limited to the net space and/or trade shows within the same agricultural markets 10.25″ × 12″ 7″ × 8.25″ 9.5″ × 8.25″ cost of that advertisement. served by Farm Progress. Business Ad $205 n/a n/a Trim size: 10.25″ × 12″ *Bleed size: 10.5″ × 12.25″ ■ Agency commission is 15% to recognized advertising agencies ■ Discounts are based on gross dollar volume for space and color + Upgrade to Display Placement, add $250 supplying print-ready material. Agency commission does not during a specified 12-month period for any corporation and apply to classified advertisements. its wholly-owned subsidiaries. Any discount adjustments, up 1/2 Page H 1/3 Page H 1/3 Page V ■ For ads built by publisher, proofs will be returned for approval or down, will be made at the end of the contract year based on 9.5″ × 5.5″ 9.5″ × 3.5″ 4.625″ × 7.25″ provided material is received prior to advertising closing date. actual dollar volume. Dollar-volume discounts are based on Contact your Farm Progress rep Bottom Banner 1/4 Page V 1/6 Page H Advertisement will appear as built without liability unless gross expenditures and paid on net dollars. Toll-free (800) 778-5656 9.5″ × 2.75″ 4.625″ × 5.5″ 4.625″ × 3.5″ written revisions are received by closing date. 1/8 Page H 1/8 Page V 1/12 Page H 4.625″ × 2.625″ 2.25″ × 5.5″ 2.25″ × 3.5″ 1/16 Page H 1/16 Page V Business Ad 4.625″ × 1.25″ 2.25″ × 2.625″ 2.25″ × 1.5″

NewYorkFarmShow.com (800) 778-5656 NewYorkFarmShow.com (800) 778-5656

15 16 1 2 Official Program/New Product Section Request Agriculture’s Information Leader P.O. Box 734, Richland, PA 17087 Cell: (717) 679-2677 E-mail: [email protected]

Don’t miss this free promo deadline! You know it. We know it. Your new products and technologies are the biggest reasons why thousands of full-time farmers travel to New York Farm Show from 12 Company Name: ______states and Canada. So help us help you boost your visibility at the 35th show — Feb. 27, 28 and 29, 2020 — Exhibit Contact Person: ______Email: ______As co-sponsor, American Agriculturist puts 39,000 Address: ______copies of the official New York Farm Show program in the hands of all visitors — plus all City: ______State: ______Zip: ______farmers receiving the magazine. And, we feature Phone: ( ____ ) ______Fax: ( ____ ) ____-______them on the magazine’s website. That’s Plus, we Website: ______with the NewYorkFarmShow.com website. Here’s a

sample of how we showcase new products and technologies. Product Name: ______Product Description: ______It’s a great opportunity that’s easy — and free. ______Just email details about ______your most important new product for the show on the accompanying sheet, plus a high-resolution ______(greater than 1 MB) color jpeg photo to [email protected]. This must be the first time you’re introducing that product at New Suggested retail value: ______York Farm Show. Sorry, we can’t print from product brochures. NY Farm Show exhibit building & lot no.: ______Send your new product info to us . Submit them now — long before the Christmas rush arrives. One crucial tip: If you pass this up through your corporate channels, make sure your marketing communications lead de- livers it. See you at New York Farm Show! E-mail to: [email protected] Mail to: American Agriculturist P.O. Box 734 Chris Torres, Editor Richland, PA 17087 Complete the following New Product Section Request form

17 18 GENERAL INFORMATION AND SERVICES Show Promotion The New York Farm Show agrees to provide show promotion and publicity for the show. This will include distribution of general show publicity items in reasonable quantities to exhibiting companies at no charge including press releases, logo slicks, and other literature on the New York Farm Show. Floor Plan The New York Farm Show may, at any time, change the size or location of the exhibitor’s space or layout of the exhibition if the New York Farm Show deems it necessary for the good of the show. Contract Procedure Exhibit space in the New York Farm Show is assigned by contract/invitation only. If several independent companies will share the space, this must be so indicated; likewise, if subsidiaries or divisions of a company are to be listed as exhibitors, their names should be furnished in the application and on the Exhibitor Regis- tration form for badges. The New York Farm Show reserves the right to reject applications for space, if in the best interest of the show. Space Assignment Space assignments will be as provided to exhibitors after acceptance of the contract issued by the New York Farm Show. Notice of any changes in space assignments after acceptance will be provided to exhibitors at least one week prior to the show. The New York Farm Show reserves the right to change such assignments in the best interest of the show. Audio Visual Those Exhibitors requiring audio-visual equipment or service should contact: Syracuse Technologies Corporation 5 Lumber Way Liverpool, NY 13090 Phone: (315) 679-5360 Email [email protected] website www.cusetech.com

Use of Sound Devices. The sound volume must be maintained at a level so as to avoid any interference with neighboring exhibitors and when objections are noted, it may be necessary for the Exhibit Manager to prohibit the use of sound devices or limit operation to short-time periods. Use of sound slides, sound motion pictures, loudspeakers and other sound devices is subject to the approval of the New York Farm Show. Use of motion pictures and slides will be permitted only if they are directly related to products, services, techniques, or application.

Booth Cleaning The New York Farm Show provides general hall cleaning at the close of the show each day. Exhibitors are requested to place all trash and other debris in the aisles for pickup as general cleaning personnel are not allowed to enter an exhibit area. Additional booth cleaning and vacuuming is available from the New York Farm Show at an additional charge. Exhibitors should complete Form #5 to order this service.

Electrical Service Exhibitors are to complete Form #2 to order this service. All wiring within the exhibit must meet general code specifications. Any technical question should be directed to the New York Farm Show. New York Farm Show 2019 I 33 19 20 Exhibitor Admittance/Non-Show Hours Payments/Space Charges Booth representatives will not be permitted to enter the exhibition earlier than one hour before scheduled open- Exhibit spaces available at the New York Farm Show are divided into 10’ x 10’ divided booths. ing each day, except on opening day, and will not be permitted to remain in the exhibition longer than one hour Multiples of 10’ x 10’ are also available. after the closing each night, with the exception of the final night. This is to assure maximum security for the Deposit must accompany return of the space contract to guarantee the assigned exhibit space. open exhibits and merchandise. Services Exhibitor Promotional Activities Complimentary services are provided to all exhibitors, as follows: Any exhibitor wishing to conduct any type of drawing must complete Form #4. The drawings must be approved by the New York Farm Show which reserves the right to cancel the contract of any exhibitor that is deemed to • Free loading and unloading of equipment be guilty of any act that is against the best interests of the New York Farm Show. Free tickets and posters on • Free washing of equipment request for the Show by completing and returning Form #7 • Appreciation Banquet Exhibitor Registration To speed your advance requests for exhibitor badges, you must submit completed information on Form #3 Show Program by the deadline. Badges will be available for pickup at the Show Office during move-in. Late exhibitor badge The official New York Farm Show program will be distributed at the Show. requests and changes can also be processed at this location. Exhibiting companies may be invoiced one dollar ($1.00) for every badge over 10. THERE WILL BE A $5.00 CHARGE FOR EACH BADGE MADE AT THE Internet/Wifi SHOW. Highspeed Wireless Internet Service for the 3 day event is available. Exhibitors are to complete Form #8 Fire Safety Regulations to order this service. FIRE MARSHAL REQUIREMENTS. The following are the Fire Marshal’s minimum fire safety requirements and shall be applied at all shows, trade, commercial or otherwise, and shall apply whether the exhibit is open or Concessions closed to the public. The serving of alcoholic beverages and/or food or other beverages by the exhibitors within the exhibit hall (a) The display and operation of any cooking or heat producing appliances, pyrotechnics, use or storage is prohibited, unless special permission is received from the Exhibit Manager. of flammable liquids, compressed gases, or any other item or process deemed hazardous by the Fire Marshal must have advance approval by the State Fire Marshal’s representative. Balloons (b) Any motor vehicles, powered equipment, tools, etc. on display shall have their batteries There shall be no sale or give-away of balloons of any type, helium or otherwise. Gummed labels or stickers disconnected. for promotion are also prohibited. (c) No parking of any vehicles unless approved is allowed in the building. Cars and trucks shall be removed immediately after loading or unloading. Contractor’s Services (d) Decorations and displays shall not block or impede access to fire protection equipment (sprinklers, All services, including but not limited to furniture, carpeting, drapery, electrical, storage, Internet/WIFI exit markings, exit doors or emergency lighting equipment). and other special required services can be arranged through the New York Farm Show. The Exhibitor (e )Aisles and exit doors shall be maintained free of all obstructions and unlocked for immediate use in Guide Book provides the proper forms for ordering such services. the event of an emergency, during hours of occupancy. The use of chains and locks on doors equipped with panic hardware is prohibited. Exhibitor Information (f) Signs approved by the representative designating exits and the direction of travel to exits shall be Exhibitor shall furnish the New York Farm Show with any information in writing that may be reasonably provided by the lessees and in place prior to the show opening. requested by the New York Farm Show in connection with the show. (g) Additional fire extinguishers may be required at the discretion of the Fire Marshal’s representative. (h) All electrical devices and installations shall be made in accordance with the applicable provisions of Hazardous Materials the National Electric Code. All devices must be listed by Underwriters Laboratories. Please be advised that no chemicals or hazardous materials of any kind are allowed in or near the vicini- (i) Any electrical extension cords used shall be of the heavy duty type. Light weight cords of the lamp ty of the show. This is in concurrence with the E.P.A. and D.E.C. rules and regulations. Should you wish cord variety are prohibited and are subject to confiscation. to display containers, you must do so using empty containers only. They cannot be filled with hazardous (j) All other fire safety laws, regulations and codes that have been duly adopted shall be adhered to by products or chemicals and brought into the show area. Failure to comply with this safety regulation could all lessees, exhibitors and show personnel. result in severe penalties and exclusion from the show. Insurance Exhibitors are required to provide liability insurance and hold harmless the New York Farm Show and its representatives. Please see Terms and Conditions for complete details on requirements. 34 I New York Farm Show 2019 New York Farm Show 2019 I 35 21 22 DEMONSTRATIONS OR STANDARD DISPLAY BOOTH ENTERTAINMENT

REGULATION:

Do not place your demonstration on the aisle line of your exhibit if you expect many people to congregate at one time. Leave space within your own exhibit area to absorb the majority of the crowd. Should spectators interfere with the normal traffic flow in the aisle or overflow into the exhibits of your neighbors on each side or across the aisle, the Show Management will have no alternative but to 8' request that you limit or eliminate the presentation.

SOUND:

Police your own booth to be sure the noise level from any demonstrations or sound systems is kept to a minimum and does not interfere with 2'10" others. Remember the use of sound systems or equipment producing sound is an exception to the rule, not a right. Show Management reserves the right to determine at which point sound constitutes interference with others and must be discontinued. 10' 10' INTENT: The aisles are the property of all the exhibitors; therefore each exhibitor has the responsibility to assure proper flow of traffic through the entire show. When large crowds gather to watch a demonstration or entertainment and interfere with the flow of traffic down aisles or create excessive crowds in neighboring booths, this is an infringement on the other exhibitors' note: inside dimensions, deduct 2" rights. Aisles must not be obstructed at any time. Back wall height 8'0" Side rail height 2' 10"

New York Farm Show 2019 I 37 38 I New York Farm Show 2019 23 24 DEMONSTRATIONS OR DESIGN YOUR BOOTHDEMONSTRATIONS LAYOUT HERE FOR FASTER OR SET-UP DESIGN YOUR BOOTH LAYOUT HERE FOR FASTER SET-UP ENTERTAINMENT ENTERTAINMENT

REGULATION: REGULATION:

Do not place your demonstration on the Do not place your demonstration on the aisle line of your exhibit if you expect many aisle line of your exhibit if you expect many people to congregate at one time. Leave people to congregate at one time. Leave space within your own exhibit area to absorb space within your own exhibit area to absorb the majority of the crowd. Should spectators the majority of the crowd. Should spectators interfere with the normal traffic flow in the aisle interfere with the normal traffic flow in the aisle or overflow into the exhibits of your neighbors or overflow into the exhibits of your neighbors on each side or across the aisle, the Show on each side or across the aisle, the Show Management will have no alternative but to Management will have no alternative but to request that you limit or eliminate the presentation. request that you limit or eliminate the presentation.

SOUND: SOUND:

Police your own booth to be sure the noise level Police your own booth to be sure the noise level from any demonstrations or sound systems is from any demonstrations or sound systems is kept to a minimum and does not interfere with kept to a minimum and does not interfere with others. Remember the use of sound systems or others. Remember the use of sound systems or equipment producing sound is an exception to equipment producing sound is an exception to the rule, not a right. Show Management reserves the rule, not a right. Show Management reserves the right to determine at which point sound the right to determine at which point sound constitutes interference with others and must be constitutes interference with others and must be discontinued. discontinued.

INTENT: INTENT:

The aisles are the property of all the exhibitors; The aisles are the property of all the exhibitors; therefore each exhibitor has the responsibility therefore each exhibitor has the responsibility to assure proper flow of traffic through the to assure proper flow of traffic through the entire show. When large crowds gather to entire show. When large crowds gather to watch a demonstration or entertainment and watch a demonstration or entertainment and interfere with the flow of traffic down aisles or interfere with the flow of traffic down aisles or create excessive crowds in neighboring booths, create excessive crowds in neighboring booths, this is an infringement on the other exhibitors' this is an infringement on the other exhibitors' rights. Aisles must not be obstructed at any rights. Aisles must not be obstructed at any time. time.

New York Farm Show 2019 I 39 New York Farm Show 2019 I 39 25 26 Terms and Conditions other damages or remedies. In all other cases, Exhibitor’s sole remedy 1. GENERAL will be a refund of the unearned portion of any rental period to Exhibitor Trade Show Schedule (a) MANAGEMENT - The word “management” refers to the New York by Management under this Contract. Farm Show, Inc., its owners, employees, or agents acting on its behalf in the (b) SOLICITING AND COSTUMES - All demonstrations or other pro- management of the exhibit. motional activities must be confined to the Exhibition Space. Sufficient Action By Whom Date (b) ELIGIBILITY - Management has the right to determine the eligibility of space must be provided within the Exhibition Space to contain persons any company or product for inclusion in the exhibit. watching demonstrations and other activities. Exhibitor is responsible for (c) COMPLIANCE WITH RULES AND REGULATIONS - Exhibitor keeping the aisle near his Exhibition Space free of congestion due to his 5 MONTHS PRIOR TO THE SHOW agrees to comply with all laws, ordinances, rules, regulations, and contract activities. Exhibitor’s representatives wearing distinctive costumes or uni- provisions that are applicable to use of the Exhibition Space, including, forms, or carrying banners or signs separately or as a part of their apparel Select space but not limited to the rules and regulations adopted from time to time by shall not work in other than the Exhibition Space. Exhibitor’s representa- Mail contract and deposit ______Management. tives may not appear in clothing that the Management deems excessively Perform a market analysis ______(d) COMPLIANCE WITH THE A.D.A. - Management does not discrimi- revealing. nate on the basis of disability in the admission or access to the New York (c) DISTRIBUTION OF SAMPLES AND SOUVENIRS - Samples, sou- Choose a theme, set objectives, develop the Farm Show. Scott Grigor - 315-457-8205 has been designated to coordinate venirs, publications, etc. may be distributed by Exhibitor only from within message outline ______compliance with the requirements contained in the Americans with Dis- the Exhibition Space. abilities Act (A.D.A.). It is the responsibility of the Exhibitor to ensure that (d) NOISE, ODORS, SIGNS - Excessively noisy or obstructive work will Consider competitive offerings and decide on its exhibit(s) are accessible and comply with the A.D.A. not be permitted during the open hours of the exhibit, nor will excessively booth strategy ______2. EXHIBITION SPACE noisy operating displays, objectional odors or offensive illuminations of Management hereby permits Exhibitor to use and occupy the exhibition signs or displays be allowed in connection with the Exhibition Space. Include all department heads in planning ______space at the New York State Fairgrounds (the “Building”) described in the (e) CONTESTS - Management shall be informed in advance of games and Commit the show plan to writing ______“Spaces Assigned” section on the front side of this Contract or such com- prize drawings planned for in-exhibit operation. Consult with agency or display builder ______parable space as Management reasonably may substitute therefore (The (f) SUBLETTING - Exhibitor may not assign nor sublet this Contract, or “Exhibition Space”), for and during the New York Farm Show on Show permit others to use the Exhibit Space, without the knowledge and consent Establish a realistic show budget ______days. of Management, which may be withheld in it sole discretion. Preliminary booth staffing ______3. RENT AND PAYMENT (g) EXHIBIT DESCRIPTION - Exhibitor will be required to submit, in Exhibitor agrees to pay Management as rental for the Exhibition Space the advance a brief description of this exhibit. Make preliminary travel plans, flights and hotel ______amount as referenced on the front page of this Contract. Exhibitor shall not 7. LIABILITY Check the rules of the show against the show plan ______be entitled to use the Exhibition Space until the rental is paid in full. (a) CARE OF THE BUILDING - Exhibitor is liable for any damage caused Managment may terminate this Contract by giving verbal or written notice to the building, standard exhibit equipment, or the property of others, by to Exhibitor if rental is not paid in full by ten (10) days before show start him, his agents, employees, or invitees. 4 MONTHS PRIOR TO THE SHOW date. (b) CANCELLATION/ NO SHOW/UNABLE TO ATTEND - All Finalize booth design/submit for approval if necessary ______4. HOURS AND ADMISSION payments made to Management are non- refundable upon receipt. (a) SHOW HOURS - The exhibit will be open to visitors from 8:30 A.M. to Management has the right to relocate Exhibitor to comparable spaces Check collateral materials - reorder, if required 4:00 P.M. on all days of the show and Exhibitor will staff the Exhibition other than those specified by the Exhibitor. Management shall (Ship to office, not show site) ______Space with at least one representative during such times. have no liability to Exhibitor if Management postpones or cancels the (b) ATTENDANCE - Management shall have the sole control over admis- New York Farm Show because of Acts of God, accident, fires, weather, Order all supplies and equipment needed for booth ______sion policies. All persons visiting the exhibit area, including exhibitor repre- or interruptions of whatever nature beyond the reasonable control of sentatives, will be required to register. Management. 3 MONTHS PRIOR TO SHOW (c) ADMITTANCE DURING NON-SHOW HOURS - Without permis- (c) LIABILITY - Exhibitor agrees that Management shall not be respon- sion from Management, representatives of Exhibitor will not be permitted sible for any loss, damage, bodily injury, sickness, mental anquish or Send in requested show forms ______in the exhibit area between 5:00 P.M. and 7:30 A.M. on show days. death that may occur to the Exhibitor or his employees, representatives, Check exhibitors’ kit for forms to cover equipment, 5. INSTALLATION OF EXHIBITS agents, or invitees to his property, from any cause whatsoever and the (a) PRICE OF SPACE - Includes spaces, draping, one 110 volt, 500 watt, Exhibitor agrees to defend, indemnify, and hold forever harmless the carpet, furniture, plants, electricity ______duplex outlet, carpeted aisles (color coordinated with draping), aisle clean- Management, its employees, officers, directors, and agents, from all loss, Arrange for the shipment of all: ing service, forklift truck service, and an unlimited supply of admission liability, expense and penalty, including attorney’s fees, on account of tickets for customers and prospects. personal injury or damage to property sustained by the Exhibitor or by any Literature ______(b) ADDITIONAL EXHIBIT FURNISHINGS AND SERVICES - Addi- person or persons arising out of, during, or in connection with this Samples ______tional decorations, furniture, floor coverings, fixtures, and exhibit accesso- Contract for the New York Farm Show, except to the extent such injury or Give-a-ways ______ries may be provided by the Exhibitor or may be rented from Management, damage is due to the gross negligence or willful misconduct of Management, if available, at rates established by Management. Indicate below if you have its employees, officers, directors, agents, or any other person. Exhibitor Exhibit materials ______additional needs; ______must submit to Management, at least two weeks prior to the show, a Preshow promotion, mailings, trade press advertising, ______certificate of liability insurance. Such certificate shall name Management ______. as an additional insured, provide evidence of coverage in an amount not press kits ______(c) INSTALLATION AND DISMANTLING - Installation of exhibits will less than one million dollars ($1,000,000) for injury to or death of any Prepare press releases ______begin at 8:00 A.M. Tuesday before the show opens and must be completed number of persons arising out of any one occurrence and not less than by 8:00 A.M. on the opening day of the show. Exhibitor will be provided a one million dollars ($1,000,000) for property damage arising out of any move-in time approximately two weeks prior to the show. Exhibitor will one occurrence or one million dollars ($1,000,000) combined single limit 1 MONTH PRIOR TO THE SHOW not be allowed to remove his exhibit or any essential part of it before 4:00 and state that the policy cannot be cancelled or changed upon less than 10 Pre-erect your display ______P.M. on the last show day. The hours for dismantling and removing exhibits days prior written notice to Management. are between 4:00 P.M. and 10:00 P.M. on the day the show closes. (d) AMENDMENTS - Any matters not specifically covered by the pre- Reconfirm hotel/flights ______Exhibitor shall be liable for all storage and handling charges resulting from ceding terms and conditions shall be subject solely to the decision of Man- Schedule a training session ______leaving material in the Building after 10:00 P.M. on the day the show agement. These terms and conditions may be amended at any time by closes. Management, provided that amendments shall not substantially diminish Check booth supplies ______(d) LABOR - Installation and dismantling of exhibits must be done by the rights or increase the liability of the Exhibitor. No other amendment will Prepare briefing book ______Exhibitors’ personnel. be binding on Management without its express written consent. This con- 6. USE OF SPACE tract contains the entire agreement of the parties with respect to the subject Recheck shipping arrangements ______(a) MANAGEMENT AUTHORITY - Management reserves the right to matter contained herein and supersedes any previous agreements, under- Confirm exhibitors’ service kit for shipping dates ______reject, eject, or prohibit any exhibit in whole or in part, or Exhibitor, or his standings or communications. Erect the exhibit on the first day of the show ______representatives, with or without cause. If Management gives Exhibitor a (e) CHOICE OF LAW/VENUE - Any and all legal action related to this reason for such action, Exhibitor will not have any rights to a refund or any Contract shall be governed by New York law without application of the choice of law rules or provisions thereof. New York Farm Show 2019 I 45 27 New York Farm Show 2019 I 43 28 Pre-Show Exhibit Planning Checklist

Are your exhibit objectives specific? Must management approve your exhibit plans Can success in achieving them be measured? in advance? Should your booth help you meet new Will you coordinate your exhibit program with prospects? other company departments? How many new customers would be a Advertising? realistic goal? Factory production? Will you introduce a new product? Sales promotion? Get sales leads for field force? Shipping? Research the market for new services or Traffic? products? Have you read the exhibitor’s manual carefully? Build new mailing lists? Have you read carefully all the service request Make direct sales? forms supplied by show management? What dollar volume would be a realistic goal? Have you assessed all of your exhibit decorating Signing up new dealers or distributors? and supplier needs before move-in time? Establish new market position in the industry? Do you realize late or changed orders to suppliers Polish the corporate image? are very expensive? If so, what specific image do you want How many electrical outlets will you need? to project? What voltage and current will you require? Which shows attract your best prospects or customers? What office equipment will you need? Is your market concentrated in specific sections Wastebaskets? of the country? How many chairs? Which sales regions are strong? Which might benefit from “hipe” of trade show What type of flooring will you use? participation? What special labor requirements might affect you? Will distributors or dealers participate in your Can you set up your own booth? booth? Make simple electrical hookups? Which show best fits the exhibit objectives What are normal working hours; when does you’ve established? ertime pay period begin? Which show dates conform to your customers’ Any other union regulations which might affect budgeting timetables? your exhibit? Which show site is closest to your market Need any services or products not listed in concentration or targeted territory? your manual? Which show might aid problem sales territories? What is the height and width of exhibit hall Which convention programs might best attract entrances? your prospects? Whatov is the floor load? Is list of exhibitors in previous shows available? Have you noted all the important dates of your How do other exhibitors rate show management? show, not just public attendance days? Does show management promote attendance? Do any of these involve holidays or weekends - does it deliver the audience it promises? at premium labor rates? Are trade show visitors limited or qualified? What is show management policy on tips? What caliber suppliers does it hire? Are you permitted to rent space outside the official Does it consider exhibitor needs and problems? exhibit area? Does it create a good show schedule with Must all hotel space reservations be cleared convenient move-in/move-out dates? with show management? Are labor rules fair and realistic? Any restrictions on music, entertainment or Does it try to minimize conflicts between noise levels in your booth? convention and exhibit schedules? What insurance coverage does the show have? Will management work to boost exhibit hall Does your corporate liability policy cover you and attendance? your exhibit? Is the show audited? Is show registration breakdown by industry and job title available? Is there time for you to visit prospective shows in progress? How is show space allocated? How far in advance must you reserve exhibit space? 29 30 PARKING PASS STATEMENT parking passes

Following this page are six complementary parking passes. inserted

If you would like additional parking passes, you may pick them up at the Show Registration.

TO GET PREFERRED EXHIBITOR PARKING YOU MUST ARRIVE BY 8:30 AM

New York Farm Show 2019 I 49

New York Farm Show 2019 I 51 31 32 parking passes inserted

New York Farm Show 2019 I 51 33 34 20120209 NEW NEW YORK YORK FARM FARM SHOW SHOW #2 EXHIBIT MATERIAL SERVICES ORDER FORM PLEASE COMPLETE AND RETURN WHITE COPY TO: NEW YORK FARM SHOW, INC. * P. O. Box 3470, Syracuse, New York 13220 (315) 457-8205/Fax (315) 451-3548 or email [email protected] DEADLINE DATE: January 2, 20202019 PLEASE TYPE OR PRINT LEGIBLY RETURN ALL COPIES

Exhibitor Name: ______Booth No. ______Building ______Set-up Services Advance Order Floor Order Placed at Show ____ 1 Hour Pressure Wash N/C N/C ______1 Hour Fork Lift Truck Service N/C N/C ______(There(There will be willa $150 be a Minimum$150 Minimum Per Hour Oer Charge Giyr Charge for Fork for LiftFork Use Lift After Use Feb After 27, 201 March9 By 6, Appointment 2020 By Appointment Only) Only) Electrical Needs: ____ 500 Watt 110V Duplex Outlet N/C40.00 40.0060.00 $ ______220 Hook Up 170.00150.00 170.00200.00 $ ______Standard Furniture: ____ Folding Chairs 11.00 15.00 $ ______High Stool 40.00 50.00 $ ______Wastebasket 15.00 20.00 $ ______Skirted Tables (All Tables 24” Wide): ____ 4’ Skirted Tables 46.0050.00 50.0060.00 $ ______6’ Skirted Tables 46.0050.00 50.0060.00 $ ______8’ Skirted Tables 46.0050.00 50.0060.00 $ ______4’ High Tables (42” High) 61.0065.00 65.0070.00 $ ______6’ High Tables (42” High) 61.0065.00 65.0070.00 $ ______8’ High Tables (42” High) 61.0065.00 65.0070.00 $ ______Carpeting: Red, Blue or Gray ____ 10 x 10’ Carpet 150.00 170.00 $ ______10 x 20’ Carpet 250.00 270.00 $ ______10 x 30’ Carpet 350.00 370.00 $ ______10 x ____’ Carpet $10.00/lineal ft. $ ______Miscellaneous: ____ Coat Trees 26.0030.00 35.0030.00 $ ______Easel 20.0025.00 35.0030.00 $ ______

TOTAL $ ______$ ______8% Sales Tax: $ ______$ ______BALANCE DUE:

THERE WILL BE NO FORKLIFTS AVAILABLE AFTER 1 p.m. ON WEDNESDAY NOTE:NOTE: Services Services may may not not be be available available if orderif order form form is receivedis received AFTER AFTER January January 2, 2020 2, 2019

Payment Options: Checks made payable to New York Farm Show I AUTHORIZE MY CREDIT CARD TO BE CHARGED FOR THE ABOVE FEES:

Signature:

Visa/MC #______Expiration Date______Sec Code______New York Farm Show 2019 I 57 35 36 2019 NEW2020 YORK NEW YORK FARM FARM SHOW SHOW #3 EXHIBITOR REGISTRATION - BADGES ORDER

PLEASE COMPLETE AND RETURN WHITE COPY TO: NEW YORK FARM SHOW, INC. P. O. Box 3470, Syracuse, New York 13220 * (315) 457-8205 / FAX (315) 451-3548 or [email protected] DEADLINEDEADLINE DATE:DATE: JANUARY January 2 2,, 201 20209

PLEASE PRINT LEGIBLY

To speed your advance requests for exhibitor badges, you must submit completed information before deadline. Please print names of representatives exactly as they should appear on Exhibitor Badges.

Badges will be available for pick-up at the Exhibitor Registration Desk during move-in and throughout the Show. There is no charge for badges if order is placed by January 2, 2020.2019. After that date, and during the days of the Show, there will be a $5.00 charge for each badge made.

** PLEASE PRINT ** AFTER JANUARY 2, 20202019 PLEASE INCLUDE PAYMENT TO COMPLETE NAME BADGES Exhibitor Badges:

______

Extra Badges Required: $1.00 may be invoiced for each additional badge over ten.

______

Exhibiting Company ______Booth No. ______

Address ______

______

Phone ______

Authorized By ______Date ______

Visa/MC #______Expiration Date______Sec Code______37 New York Farm Show 2019 I 59 38 20120209 N EWNEW YORK YORK FARM FARM SHOWSHOW #4 EXHIBITOR PROMOTIONAL ACTIVITY

PLEASE COMPLETE AND RETURN WHITE COPY TO: NEW YORK FARM SHOW, INC. P. O. Box 3470, Syracuse, New York 13220 * (315) 457-8205 / FAX (315) 451-3548 or [email protected] DEADLINE DATE: DATE: JANUARY January 22,, 20202019 PLEASE TYPE OR PRINT LEGIBLY

The primary purpose of this form is to provide information that will aid the New York Farm Show to approve, foster and when necessary, answer public inquiries regarding responsibly represented and conducted commercial promotions involving prizes.

All drawings must be approved by the New York Farm Show and the Board reserves the right to reject and cancel the contract of any exhibitor that is deemed by the Show Management to be guilty of any act that is against the best interests of the New York Farm Show.

1. Do you intend to conduct a drawing which will award prizes to winners? YES_____ NO_____

a. Do you request a Credit Card Number to register? YES_____ NO_____

2. If the above question is answered “YES”, please describe briefly the nature and manner in which the activity will be conducted. ______

3. What will the prize(s) be?______

a. How many______Value of each ______

b. When and where will they be made available to winners? ______

c. Do winners receive their prizes free and without any obligation other than participating in the contest?

YES____ NO____

d. If the last question answered is “NO”, please describe fully the conditions the winners must meet before they can receive prizes. ______Exhibiting Company ______Booth No. ______Address ______Phone ______Authorized By______Date______(please print) New York Farm Show 2019 I 61 39 40 2019 NEW2020 YORKNEW YORK FARM FARM SHOW SHOW #5 CARPET VACUUM SERVICE

PLEASE COMPLETE AND RETURN WHITE COPY TO: NEW YORK FARM SHOW, INC. P. O. Box 3470, Syracuse, New York 13220 - (315) 457-8205 / FAX (315) 451-3548 or [email protected] DEADLINEDEADLINE DATE: DATE: JANUARY January 22,, 20120209 PLEASE TYPE OR PRINT LEGIBLY

PLEASE ORDER BELOW:

Your space will be vacuumed all three days

______Advance Floor ______Order Order

100 sq. ft. 10 x 10 $50.00 ______$55.00 ______200 sq. ft. 10 x 20 $60.00 ______$65.00 ______300 sq. ft. 10 x 30 $70.00 ______$75.00 ______400 sq. ft. 10 x 40 $80.00 ______$85.00 ______500 sq. ft. 10 x 50 $90.00 ______$95.00 ______600 sq. ft. 10 x 60 $100.00 ______$105.00 ______700 sq. ft. 10 x 70 $110.00 ______$115.00 ______800 sq. ft. 10 x 80 $120.00 ______$125.00 ______900 sq. ft. 10 x 90 $130.00 ______$135.00 ______

Plus 8% Tax: ______

Total Amt. ______

SPECIAL INSTRUCTIONS: ______

______

Exhibiting Company: ______Booth No. ______

Address ______

______

Phone ______

Authorized By: ______Date ______(please print)

Visa/MC #______Expiration Date______Sec Code______

41 42 New York Farm Show 2019 I 63 20120209 NEW NEW YORK YORK FARM FARM SHOW #6 #6 PROFESSIONALPROFESSIONAL EQUIPMENT EQUIPMENT CLEANING CLEANING / PRESSURE WASHING SERVICES SERVICES ORDER ORDER FORM FORM PLEASE COMPLETE AND RETURN WHITE COPY TO: NEW YORK FARM SHOW, INC. P. O. Box 3470, Syracuse, New York 13220 - (315) 457-8205 / FAX (315) 451-3548 or email [email protected] PLEASE TYPE OR PRINT LEGIBLY *ADVANCED ORDERS WITH FULL PAYMENT MUST BE RECEIVED BY JanuaryJANUARY 2, 201 2, 20209 Company Name ______Booth No. ______

Exhibitor Name ______Name This service was authorized by ______Name

Equipment Cleaning Advance Order Floor Order placed at the Show Based on Booth Space Size

Up to 400 Square Feet $250.00$150.00 $350.00$250.00 $ ______401 to 800 Square Feet $450.00$350.00 $550.00$450.00 $ ______801 to 1200 Square Feet $550.00$450.00 $650.00$550.00 $ ______1201 to 1800 Square Feet $650.00$550.00 $750.00$650.00 $ ______1800 Square Feet + $850.00$750.00 $950.00$850.00 $ ______

Total $ ______8% Sales Tax $ ______Balance Due $ ______

Please include Check #______

SEND NOW!! All bills must be paid prior to the show

Thank you for participating in the New York Farm Show

* For Office use ______

Request received by the office:

Date:______Time:______Building:______

Received by ______

Visa/MC #______Expiration Date______Sec Code______

43 New York Farm Show 2019 I 6544 2019 NEW2020 YORK NEW FARMYORK FARM SHOW SHOW #7 EXTRA POSTERS & FREE ADMISSION TICKETS ORDER FORM

PLEASE COMPLETE AND RETURN WHITE COPY TO: NEW YORK FARM SHOW, INC. P. O. Box 3470, Syracuse, New York 13220 - (315) 457-8205 / FAX (315) 451-3548 or email [email protected] PLEASE TYPE OR PRINT LEGIBLY

Company Name ______Booth No. ______

Exhibitor Name ______Name Person to Contact ______Phone: ______

Address ______City ______State _____ Zip ______

PLEASE SEND ME: 50 TICKETS ______100 TICKETS ______

150 TICKETS ______200 TICKETS ______

250 TICKETS ______300 TICKETS ______

350 TICKETS ______400 TICKETS ______

450 TICKETS ______500 TICKETS ______

PLEASE SEND ME: ______EXTRA POSTERS

Thank you for participating in the New York Farm Show

* For Office use ______

Request received by the office:

Date:______Time:______Building:______

Received by ______

New York Farm Show 2019 I 67 45 46 2020 NEW YORK FARM SHOW INTERNET SERVICE

THE 2020 SHOW INTERNET SERVICE (“FairFi”) is a complimentary “unsecured” network that will be available for your use.

If you prefer to use a hardwired or wireless connection that is not “open to the public” please see the following forms. You can fax these forms to New Visions Communications @ 315-552-9913

47 48

ORDER SERVICE AT FAIRGROUNDS - 1-6 DAY FORM COMPANY NAME & DETAILS Name / Title Start & End Date of Event: / / - / / Company Name  1 Day Show Phone | Fax  2 Day Show E-mail  3 Day Show ______Company Address:  4 Day Show City, State  5 Day Show ZIP Code  6 Day Show FAIR INFORMATION NAME OF EVENT:  COP / Center of  INSIDE Location BOOTH NUMBER: Progress Bldg.  OUTSIDE Location  Horticulture VISA/MC/DISCOVER CC# _ _ _  Science EXPIRATION DATE: LOCATION DETAILS:  4-H Building NAME ON CARD:  Exhibit Building (FILL OUT ABOVE OR CALL WITH CREDIT CARD NUMBER)  International

 Toyota / ______

AUTHORIZED CARD Coliseum ______SIGNATURE:  Art & Home

SIGNING OF SERVICES HIGH SPEED INTERNET AVAILABLE SPEEDS & CONNECTIVITY: COST PER DAY : ONE TIME INSTALLATION COST(s): + $ 19.95  25/25 Mbps Order in Advance (Please advise at time of order how and We’ll Wireless Connection $ 14.00 many laptops; daily rates apply.) Have Everything

 25/25 Mbps Set up for  Inside Building $ 75.00 Your Special Event Hardwired Connection $ 16.00  Outside $ 124.95 315-472-6300x 2041. + $ 19.95  50/50 Mbps (Please advise at time of order how OPTIONAL: Wireless Connection $ 18.00 many laptops; daily rates apply.)  Add ROUTER to  50/50 Mbps ______Hardwire Cable Drop  Inside Building $ 75.00 Hardwired Connection $ 20.00  Outside $ 124.95 for $10.00 Per Event.

TELEPHONE SERVICE UP TO 6 DAY COST

We’ll assign new number.  1 Phone Line  Additional Line  Fax/ Line $ 41.95+ * Set Up Fee: 35.00 (*plus taxes/fees) AGREEMENT 1. All invoices are to be paid upon receiving invoice, and payment by check must be received within 5 days prior to the start of the show. 2. Any leased New Visions equipment must make arrangements in advance prior to the end of show at 315-472-6300, or equipment may be returned to New Visions, 6755 Manlius Center Road, East Syracuse, NY 13057. 3. Taxes and Fees apply to Telephone Service. Taxes apply to router and/or installation/set up fees. SIGNATURES New Visions Authorized Vendor Signature: Signature: Name and Title: Date: 49 50 New York Farm Show 2019 I 71