Ana Kasparian Cenk Uygur
Total Page:16
File Type:pdf, Size:1020Kb
“The!Young!Turks Rule News on Youtube Over Giants Like CNN and ABC News.” – The Wall Street Journal WELCOME TO THE LEADING NEWS AND ENTERTAINMENT SOURCE FOR THE CONNECTED GENERATION HOME TO THE LARGEST ONLINE NEWS SHOW IN THE WORLD TYT Network is a fast-growing network of channels featuring general and niche programming. From news & politics to technology & youth culture to sports & entertainment and more, our network of channels delivers high-quality shows to a highly engaged and ever-growing audience. TYT Network o"ers 29 high-quality channels that cover a variety of di"erent interests. With over 12 years of experience in traditional media, we are the number one source of producing premium digital content. We have an extensive library of over 25,000 videos and it’s constantly growing. INCLUDES CHANNELS UNDER 5 CATEGORIES NEWS & POLITICS SPORTS LIFESTYLE GAMING & TECH ENTERTAINMENT INSPIRING THE CONNECTED GENERATION FROM THE CASUAL VIEWER TO THE SUPERFAN The future is now. TYT Network engages a wide audience comprised of highly educated consumers and taste makers. Our network’s passionate audience shares, curates and creates content. They are in#uential, a$uent and engaged with the latest trends. YOUNG Nearly half of our entire network’s audience is from the18-34 age group EDUCATED* 70% of our audience has attended college 13% has a degree at the graduate level GENDER 28% Female 72% Male *Quantcast Analytics VITALS 2+ BILLION LIFETIME VIEWS 85+ MM VIDEO VIEWS PER MONTH 35+ MM UNIQUE VIEWERS PER MONTH 3.5+ MM SUBSCRIBERS ON OUR CHANNELS 275+ MM MINUTES WATCHED PER MONTH 836K+ TWITTER FOLLOWERS TYT IS CONSTANTLY GROWING! • 200,000+ NEW SUBSCRIBERS A MONTH • 400+ NEW VIDEOS A MONTH TYT IS ENGAGING AND INFLUENTIAL* • 8+ MM COMMENTS • 8+ MM LIKES • 660+ K SHARES *Google Analytics from the past 365 days AWARDS “The Young Turks Rule News On Youtube “Young Turks Beats Over Giants Like CNN and ABC News.” ABC News on Youtube.” ~THE WALL STREET JOURNAL ~DIGIDAY “…TYT has really demonstrated a unique talent for translating complex daily events into a narrative context that reveals deeper meanings and engagement, in particular, with a young demographic interested in what’s going on in the world.” ~AL GORE 2014 PEOPLE’S VOICE WEBBY AWARD – BEST WEB HOST 2013 PEOPLE’S VOICE WEBBY AWARD – BEST NEWS SHOW 2012 PODCAST AWARDS – BEST VIDEO PODCAST 2011 PEOPLE’S VOICE WEBBY AWARD – BEST NEWS & POLITICS SERIES 2011 SHORTY AWARD - NEWS/ POLITICS 2009 PODCAST AWARDS – BEST POLITICAL PODCAST 2009 MASHABLE AWARDS – BEST POLITICAL NEWS SITE IS #1 TYT IS #1 ON COMSCORE News and Politics TYT Network reaches a larger percentage of the US audience than #2 The Hu%ngton Post and #3 Newsmax combined. HIGHEST SLATESCORE AMONG NEWS CHANNELS 9.8 Engagement 8.2 Consistency 9.3 In#uence TYT IS A GOOGLE PREFERRED PARTNER 4x more views than CNN, 3x more subscribers CREATIVE SOLUTIONS AUTHENTIC, SEAMLESS BRAND-INTEGRATION TYT Network o"ers fully established custom campaigns developed in-house by our team of creative specialists AT TYT, WE DON’T JUST speci&cally catering to your unique branding needs. OFFER AD SPACE, We o"er multiple tiers of targeting, guarantee impression delivery, ROI, and create organic outreach WE TELL YOUR STORY FOR YOU. across all platforms. OUR OFFERINGS STARTERS-CLOSERS CREATIVE-ROLL CHANNEL MANAGEMENT AUDIENCE ACTIVATION PRODUCT PLACEMENT SOCIAL DISTRIBUTION EXPERIENTIAL BRANDING TARGETING OPTIONS • Demographic Behavioral/Interests • Content • Geography Remarketing • Run of site IGNITE A CONVERSATION CASE STUDY: AMERICAN EXPRESS – SPENT: LOOKING FOR CHANGE TYT Network is the best outlet for you to start a conversation about matters that your audience cares about and to amplify the voice of your brand. Recently, American Express partnered with us to distribute its documentary about the &nancially underserved to a broad audience that is engaged, passionate and curious. ONLINE DISTRIBUTION AMPLIFICATION STRATEGY American Express chose TYT to distribute Through a coordinated ampli&cation its documentary online, rather than in strategy with our network of partners, theaters or at festivals, so that as many social media outreach, in#uencer people as possible could view it. endorsements, and more, TYT truly delivered on its mission of bringing the AMEX documentary to a huge audience. RESULTS •7+ MILLION VIEWS IN UNDER A WEEK •COMPLETE BRAND AWARENESS AND OUTREACH •SOCIAL MEDIA AMPLIFICATION •GENERATION OF BUZZ ON DIFFERENT PUBLICATIONS TYT PODCASTS ENGAGING, INFLUENTIAL AND ACCESIBLE The Young Turks also o!ers daily free 20 minute Audio and Video Podcast alongside full episodes of our show for Premium Members. THE YOUNG TURKS AUDIO 20 minute audio clips of the main show on YouTube Distributed Daily 300K+ Downloads a Month THE YOUNG TURKS VIDEO 20 minute video clips of the main show on YouTube Distributed Daily 150K+ Downloads a Month TYT PODCASTS ARE GROWING!! 2.3+ MM LIFETIME DOWNLOADS FOR AUDIO 3+MM LIFETIME DOWNLOADS FOR VIDEO 60+ NEW PODCASTS A MONTH TYT OLD SCHOOL [AUDIO] STAY TUNED FOR NEW PODCASTS Our latest podcast is 60 minute audio clips of the Old School cast of TYT ranting in an open format Distributed Weekly 20K+ Downloads a Month and Growing! SHOWS THEYOUNGTURKS TYT SPORTS THINK TANK POP TRIGGER NERDALERT WHATTHEFLICK?! THE POINT RUBIN REPORT PARTNER CHANNELS THE YOUNG TURKS 1.9+ MM SUBS 44+ MM MONTHLY VIEWS MOST WATCHED ONLINE NEWS SHOW IN THE US 11+ MM MONTHLY UNIQUES We are a rare show that combines all of the news that people care about in one place. We are not afraid to talk about politics and entertainment and sports and pop culture. But that is not the revolution. The real revolution is in daring to be honest with people. We don't patronize our viewers or lie to them. We have real conversations and deliver the news honestly. THE YOUNG TURKS IS #1!!! 1.8+B LIFETIME VIEWS 3+B LIFETIME MINUTES WATCHED 300+ NEW VIDEOS A MONTH SEGMENTS 1st Hour 2nd Hour TYT Supreme Court Cenko Unchained Twitter Storm Our largest audience is 18-35 year old taste- maker males. MEET THE HOSTS CENK UYGUR Cenk (pronounced “Jenk”) is the founder and CEO of The Young Turks, LLC, and the host of the #agship show, The Young Turks, a daily 2-hour show on YouTube. He also hosted The Young Turks with Cenk Uygur, which aired daily at 7PM ET on Current TV from Oct 2011 to Aug 2013. Prior to moving to Current TV, Cenk hosted a primetime news show on MSNBC from 2010 to 2011. Prior to founding TYT, Cenk was a host on the USA Broadcasting where he also worked as a television writer. In the early stages of his broadcast career he hosted radio shows on WRKO in Boston, MA, WWRC in Washington, DC, Sirius Satellite Radio and Air America. Cenk currently contributes to the Hu$ngton Post where he is in the Top 5 Most Popular All Time blogger. Cenk is a graduate of the University of Pennsylvania’s Wharton School of Business and Columbia Law School. ANA KASPARIAN Since beginning her role with TYT as a "ll-in producer in 2007, Kasparian has continually climbed through the ranks, eventually culminating in her position today as co-host. Additionally, she served as producer and contributor for the Current TV show. During her tenure, the show has been honored for a variety of di!erent accolades, including the 2011 People’s Voice Webby Award for “Best News & Political Series” as well as the 2009 “Best Political News Site” award. She’s a professor of journalism at California State University of Northridge, and is also a frequent contributor on Pivot’s Take Part Live. Aside from the main show, Ana is the host of The Point. THINK TANK 455+K SUBS 13+ MM MONTHLY VIEWS FEED YOUR BRAIN 4+ MM MONTHLY UNIQUES THINK TANK IS HUGE!!! 230+ MM LIFETIME VIEWS 455+ MM LIFETIME MINUTES WATCHED 60 NEW VIDEOS A MONTH Our largest audience is 18-24 year olds! 40%F - 60%M SEGMENTS Gender Gap Humpology Student Bodies Think Tank gains 25+K Feed Your Brain new fans a month MEET THE HOSTS HANNAH CRANSTON Hannah Cranston is the cohost and EP of ThinkTank. In addition, she is a producer for The Young Turks and hosts regularly on the style and pop culture channels within the TYT network. Hannah earned her BA in Psychology, Economics, and Markets & Management at Duke University. JOHN IADOROLA John Iadarola is the Host and Creator of ThinkTank on YouTube. John also produces and serves as a weekly cohost for The Young Turks, while appearing regularly on What The Flick, The Point, and nearly every show on the TYT network. John earned his BA in Political Science at the University of Connecticut and left a PHD program in Government at Texas at Austin to join The Young Turks. John has also appeared as a political commentator on HLN, Current TV, and Pivot TV. 165+K SUBS 9.5+ MM MONTHLY VIEWS UNFILTERED SPORTS COMMENTARY 4.3+ MM MONTHLY UNIQUES YouTube’s leading source of important breaking news in the sports world o!ering in-depth coverage of soccer and NFL (both real and fantasy), NBA, UFC, and more with regular panels of insightful hosts and interviews. Independent. Hard hitting. We are TYT Sports. TYT SPORTS IS CONSTANTLY Our largest audience GROWING !! is 18-35 year old 150+ MM LIFETIME VIEWS male sports fans 100+ NEW VIDEOS A MONTH SEGMENTS Let's Talk Tactics: Soccer LAST YEAR OUR FANS WATCH 81+MM Turks & Jurks NFL Show MINUTES OF OUR CONTENT Champions League Recap Fantasy Football Show w/Rotowire Breaking & Current News MMA & NBA NFL MLB NHL TENNIS NCAA BOXING SOCCER UNFILTERED SPORTS COMMENTARY Soccer/Footy is the most popular of all TYT Sports.