Tuamgraney, County Clare A Community, Tourism and Cultural Development Study

May 2018

Funded by Executive Summary

Produced by This feasibility Study was commissioned by Tuamgraney Alan Hill Tourism Development Ltd Tourism Working Group and funded by Clare County in association with Council. Its aim was to scope the potential of developing Richard Rice (Healy Partners Architects) a sustainable tourism, community and cultural quarter and in the heart of the village to assist driving Rural Development in the wider area. The core elements of this Nevin Associates Ltd. Study are the ancient St Cronan’s Church, Tuamgraney Castle (c. 1600- built to protect this ecclesiastical legacy Commissioned by which goes back over 1,000 years), and the nationally Tuamgraney Tourism Working Group significant Tuamgraney Handball Club and Alleys. Finally, these assets coexist with a Parish House, which Designed by presented- within the overall campus. This intriguing OpticNerve redevelopment scenario if fully realised will add genuine value to both locals and visitors alike and position Funded by Tuamgraney to be a key location in Fáilte Ireland’s new Clare County Council destination brand- Ireland’s Hidden Heartlands.

On average, once every generation communities in Acknowledgements rural Ireland are presented with an opportunity to Tuamgraney Tourism Working Group would fundamentally change their development trajectory; like to acknowledge the assistance of all The Tuamgraney community in East County Clare is now those who inputted into this development of at this point. This Study has examined the options that this study. In particular the group would like lie ahead to reinvigorate the local economy along with to thank the elected members of the Killaloe its cultural, social and recreational life. It stands on the Municipal District for their support and shoulders of significant community achievements and a recognisable momentum of late. funding of this study:

Cllr Michael Begley, In order to properly investigate and communicate the Cllr Pat Burke, interconnections between spaces and communities, this Cllr Joe Cooney, Study adopts a spatial zonal approach, moving from an Cllr Pat Hayes, inner Zone 1 (the tourism, community and cultural Cllr Tony O’Brien, quarter), Zone 2 (the village) and flowing out to a Cllr Alan O’Callaghan. Zone 3 (East Clare). This spotlight is ever present throughout the document. Tuamgraney, in addition, cannot be removed from any debate about Holy Island Further Information or Lough Derg. All are inextricably linked by history, [email protected] narrative and geography. www.tuamgraney.ie East Clare Memorial Park, Tuamgraney 1

Executive Summary

An essential building block of this Study has been the The scale of initial funding required for Phase 1 is on-going conversation with the community through relatively modest (c. €300K); however, the returns are the autumn of 2017 and spring of 2018. The constant significant in economic, infrastructural and societal input of key partners like Clare Council and CLDC terms. Tuamgraney village has immediate challenging / LEADER has given the Study an authenticity along deficits to overcome, from accommodation to destination with signposting immediate actions upon completion. recognition, but there are no obstacles that are beyond The Study has identified that there is considerable their capacity to overcome through working together. potential (and justification) to redevelop Zone 1 in an Tuamgraney, and in particular Zone 1, has the potential incremental, imaginative three- Phase fashion as follows: to become a signature discovery point in the Ireland’s Hidden Heartlands Brand to be developed. Recommendation 1: Conserve and enhance St. Cronan’s Church This change will only come about through greater for the benefit of its congregation, local community participation in the process. The timeframe community and visitors (Phase 1); needs to be viewed as being inter-generational. The management challenge ahead is great, requiring new Recommendation 2: ways of seeing, communicating and delivering the vision Expand and enhance the Parish House as set out in this Study. The on-going practical support of a community, cultural and visitor hub for key external partners will be critical to success. Tuamgraney (Phase 1); There is strong support evident for the built vision in Phase 1. The visual enhancement will be significant, but Recommendation 3: more importantly, it provides the community with new Explore further the potential of spaces to socialise, learn and entertain. The quality of life the development of a National Handball will be improved for many. Visitors likewise will benefit Museum / Experience (Phase 2); from an attractive, unique and authentic Irish rural village close to the Shannon and with an important Recommendation 4: (and entertaining) set of stories to tell and be told by Explore the restoration of Tuamgraney gifted storytellers. Castle to allow access for visitors (Phase 3) This Study demonstrates a confidence that there is a sustainable market for this integrated development vision and that Tuamgraney has a key role to play in the development of the new Ireland’s Hidden Heartlands Brand. 2

Table of Contents

1 Introduction 3 1.1 Tuamgraney 4 1.2 Tuamgraney Tourism Working Group 4 1.3 Key Plans and Strategies 5 1.4 Terms of Reference 7 1.5 Defining the Study Zones 7

2 The Consultation Process and Key Findings 9 2.1 Introduction 10 2.2 Community Survey Feedback 10 2.3 Tuamgraney Community Mindmap 11 2.4 Key Findings 11

3 Key Recommendations and Core Strategic Partners 13 3.1 Zone 1 Recommendations 14 3.2 Zone 2 Recommendations 26 3.3 Zone 3 Recommendations 32 3.4 General Recommendations 33 3.5 Core Strategic Partners 34

4 Management, Operations & Finance 35 4.1 Governance 36 4.2 How Best to Manage Things Going Forward 37 4.3 Generating a Prudent Financial Model 38 4.4 Assumptions of the Financial Model 39 4.5 Revenue Forecasts 40 4.6 Conclusion 42

5 Conclusion 43

6 Appendices 47 6.1 Appendix A 48 6.2 Appendix B 49 6.3 Appendix C 49 6.4 Appendix D 50 6.5 Appendix E 51 6.6 Appendix F 52 1 Introduction 4

1.2 1.1 Tuamgraney Tourism Tuamgraney Working Group

Tuamgraney is an award-winning village in East Clare Tuamgraney Tourism Working Group (TTWG) was adjacent to the town of Scariff. It lies close to the shores established in late 2016 to examine the potential of of Lough Derg with access to the lake via Reddan’s Quay and tourism and rural development in Tuamgraney. and Scariff Harbour. The village is approximately 30 / The working group is made up of representatives of the 40 km from Limerick, Ennis, Shannon and Portumna. following: It enjoys a strategic location on the main route around • Tuamgraney Development Association Lough Derg with the core of the village marked by an • Bodyke / Tuamgraney Pastoral Council attractive Memorial Park at the junction of the R352 • St Cronan’s Church Committee (Ennis to Portumna road) and the R463 (Tuamgraney to • Tuamgraney Community Weekend Committee Killaloe road). • Tuamgraney Handball Club • Tourism Business Interests in Tuamgraney The history of Tuamgraney dates from the 6th Century when a Monastery flourished there – a sister foundation The group considers that strengthened tourism and of Inis Cealtra (Holy Island) on Lough Derg. It is a cultural development in Tuamgraney has the potential well-appointed village and a high performer in the Tidy to complement the flagship tourism proposals for Holy Towns Competition- winning a bronze medal for the past Island / Inis Cealtra as outlined in the Inis Cealtra 6 years. It is also an overall winner of “Clare in Bloom” Sustainable Tourism & Visitor Management Plan. Clare on several occasions, including 2017. Tuamgraney is County Council has funded this Study for Tuamgraney a former overall winner in its population category in through support of the elected members in the Killaloe the All Island Pride of Place awards. The community Municipal District. has a strong record of accomplishment in community development particularly through Tuamgraney Development Association (TDA) founded in 1996 and who initiated the formation of Tuamgraney Tourism Working Group.

Tuamgraney and its immediate surroundings boasts a range of activities; from equestrian, fishing, sightseeing, golf, and offers high quality craft and artisan retailing experiences. The village is the birthplace of world- renowned author, Edna O’Brien, world champion handball player, Pat Kirby, and well-known historian, the late Dr. Edward MacLysaght.

East Clare Memorial Park, Tuamgraney Reddan’s Quay, Tuamgraney 5

1.3 Key Plans and Strategies

1.3.1 1.3.2 Clare County Development Plan Lough Derg: Life at the Lake - A Roadmap 2017–2023 for Experience Development and Scariff / Tuamgraney is identified in the Clare County Destination Marketing 2014–2017 Development Plan 2017–2023 as a Service Town for the This document was published in 2014 to guide those East Clare area. Scariff / Tuamgraney had a population involved in Experience Development and Selling in the in 2016 of 770. The Clare County Development Plan Lough Derg Area. The vision of the Study is to develop 2017–2023 identifies a focus on tourism for Tuamgraney. Lough Derg as a key destination for superb water based activities combined with a range of very high quality “Scarriff and Tuamgraney are recognised as one of the main walking, cycling, heritage, culture and food experiences service centres in East Clare. The opportunity exists to allow that will entice domestic and international visitors to these complementary settlements to expand to improve the stay longer. range of services available to residents of both settlements and to visitors to the area. This plan proposes that significant 1.3.3 service provision will continue to be directed towards the Lough Derg Heritage Audit 2011 more established town centre of Scarriff, while Tuamgraney An audit of the key heritage assets and themes associated will be encouraged to complement this role with the provision with Lough Derg was undertaken in 2011. The purpose of supporting services such as visitor accommodation, in of the audit was not only to determine the nature, addition to building on its tourism potential arising from its characteristics and condition of the heritage assets monastic heritage and attractive nature.” available, but also to understand how the heritage assets could be utilised as visitor assets and built into the visitor In recognition of the broader potential for tourism in experience. The Audit was commissioned by Clare, Galway Tuamgraney, the Clare County Development Plan Zones and Tipperary County Councils. All the key heritage assets a site for tourism development centred on St Cronan’s in Tuamgraney are referenced in the audit including St 10th Century Church and Tuamgraney Castle. It states the Cronan’s Church, Tuamgraney Castle and handball alleys. following: “Tuamgraney’s location approximately mid-way between the tourist centres of Mountshannon and Killaloe 1.3.4 provide it with the opportunity to harness its potential for Inis Cealtra Visitor Management and Tourism development. The tourism potential of the village Sustainable Tourism Development Plan rests in tapping into its unique heritage. The village is a This plan, published in July 2017, was commissioned by former monastic settlement founded by St Cronan. The 10th Clare County Council with the remit to seek to ensure century church that bears his name is the oldest church in the long-term conservation of this significant historical continuous use in Ireland or Britain. The church has a strong and cultural site while expanding its attractiveness as a association with Brian Boru and served as a heritage centre sustainable tourist destination for an increased number from 1991 to 2014. In recognition of its potential to develop of visitors. The plan seeks to set this future vision as a visitor attraction the site and adjacent lands are Zoned within a wider context and includes several references for Tourism (TOU1)” to Tuamgraney given its historical links to Inis Cealtra and the opportunity to orientate and direct visitors from Tuamgraney to Inis Cealtra and vice versa. 6

1.3.5 Clare County Local Economic and Community Plan (LECP) 2016–2021 The purpose of the plan is to promote economic development and local and community development in the functional area of Clare County Council. The recognition in the plan of the potential for synergies between community facilities and tourism is particularly relevant to Tuamgraney. Holy Island/Inis Cealtra

“Town and Village enhancement, including improved 1.3.8 maintenance, upgrading and renewal of community facilities Commission for Economic Development and public spaces would not only provide quality of life of Rural Areas (CEDRA) Report opportunities for residents but would also provide attractive This report was published in 2014 and settings for visitors. Such enhancement would help those recommended a series of actions by government towns and villages to achieve their potential to act as departments to support the long-term sustainable catalysts for and / or partners in the regeneration of their development of rural Ireland. It also introduced the more rural hinterland.” (Page 27) concept of Rural Economic Development Zones (REDZs). Scariff & district was one of the REDZ identified in 1.3.6 County Clare. A concrete outcome is the significant Clare Rural Development Strategy 2026 funding that has been provided for the marketing, This is the first rural development strategy for County development and promotion of the Lough Derg Blueway Clare and is very relevant to the broad aims of this which includes the Lough Derg Canoe Trail. Study to drive rural development in Tuamgraney and surrounding area. The strategy identifies Scariff / 1.3.9 Tuamgraney / Mountshannon as combined towns acting Blueways Ireland as a hub for surrounding parishes. The Blueways are a network of multi-activity recreational trails being developed by Waterways Ireland and its 1.3.7 partners. The new national product offering has a LEADER Local Development Strategy (LDS) particular focus on the 180km of canoe trails with This was developed by Clare Local Development currently 21 individual journeys. It represents a new Company (CLDC) to achieve a number of objectives in thrust towards “slow tourism” attempting to be captured the areas of: Enterprise Development and Tourism; Rural by Ireland’s Hidden Heartlands. For Tuamgraney Towns, Community Facilities and Broadband; Hard-to- the overall tourism experience linking food, culture, Reach Communities and Young People; Water Protection, heritage and activity is an attractive proposition and one Biodiversity and Renewable Energy. Through an on-going the community is well positioned to capitalise upon. conversation with CLDC it has been established that Continued engagement with Waterways Ireland will pay there are considerable opportunities for support. handsome dividends into the future for Tuamgraney. 7

1.4 1.5 Terms of Reference Defining the Study Zones

Alan Hill Tourism Development Ltd and Associates were Three spatially distinct Zones were defined for the Study. appointed by Tuamgraney Tourism Working Group to These zones are outlined and mapped on the next page. carry out a feasibility Study, in consultation with key stakeholders, for the sustainable development of tourism in Tuamgraney. The Terms of Reference evolved as the project proceeded and in light of findings. The objectives of the Tuamgraney Community, Tourism and Cultural Development Study were;

1: To provide proposals for the TOU1, Tourism Zoned Site, Tuamgraney a. St. Cronan’s Church future sustainable management and b. Tuamgraney Castle protection of the site TOU1 (see aerial c. Parish House photograph) including how they inform d. Tuamgraney Handball Club e. Additional Tourism Zoned Lands visitor management;

2: To provide proposals on the provision of community, cultural and tourism development on site TOU1 e and the village of Tuamgraney in order to assist in driving rural development in the wider East Clare area.

d

b c a 8 ZONE 1: The land Zoned Tourism (TOU1) in Parish Tuamgraney, including St Cronan’s House & Church & Graveyard, the Handball Gardens Club & Alleys, Tuamgraney Castle, Tuamgraney Castle the Parish House and Garden (front and back) and lands to the Tuamgraney rear of the Parish House. Handball Club & Alleys

St. Cronan’s Church, 964AD

Graveyard

Reddan’s Quay Edna ari O’Brien Sc ff Plaque Dr. Tommy Daly Plaque Lough Derg River Shannon

Woollen Mill and Shop Tuamgraney Lime Kiln

r e East Clare v East Clare i Equestrian R Memorial Centre m Park u r h g Handmade a o Chocolate r Factory C and Shop St. Joseph’s ZONE 1 RC Church ZONE 2: Bodyke GAA Grounds 400m Famine Memorial Park 540m Everything outside Zone 1 St. Coelan’s Well 1km and within the controlled

R352 speed limits of Tuamgraney Bodye 4m village. Tulla 16m Ennis 33m imeric 35m

Bodyke GAA Grounds 400m Famine Memorial Park 540m St. Coelan’s Well 1km

R352 Bodye 4m Tuamgraney Tulla 16m Community Ennis 33m Woodland imeric 35m Slieve Aughty Whitegate Crusheen Mountshannon R463 M18 Feakle Killaloe 15m Scarriff erg ough D imeric 45m Barefield L Tuamgraney Tulla Nenagh ENNIS

Quin Kilkishen Killaloe ZONE 3: Newmarket Broadford The broader East Clare area covers on Fergus roughly 640sq km, with the town of Ennis Sixmilebridge O’Briensbridge M7 to the west, Limerick to the south, the SHANNON Shannon Slieve Aughty Mountains to the north, Bunratty INTERNATIONAL Parteen and nearby Lough Derg, forming its AIRPORT tuary Eastern boundary of the outer Zone. n Es IMERICK nno Sha N19 N18 CITY M20 N24 2 The Consultation Process and Key Findings 10

Wilde Irish Chocolates, Tuamgraney

2.1 2.2 Introduction Community Survey Feedback

The role and importance of a thorough and continuous A key part of the consultation Phase of this Study was consultation process- informing research and findings the feedback received through a Community Survey. was not undervalued. It was appreciated by the It is clear from the analysis that there is a need for community that future success would likely depend greater community participation in the delivery of on foundations being laid and relationships built the development agenda going forward. As with the (both internally and externally) in these early stages majority of similar communities it is the small number rotating around a shared vision. A set of consultees of committed volunteers upon whose back the bulk of (in discussions with TTWG) were identified across the the work rests. This status quo is no longer an option public, private, community, agency and special interest for Tuamgraney. The Survey (10 questions) addressed groups that needed to feed into the Study. In summary, the following: - issues facing the village, priority actions, the consultation process involved one to one interviews, obstacles, creating a tourism economy, and village telephone interviews, Zone 1 landowners interviews, enhancement. Focus Group sessions with agency partners and with relevant local organisations. There were formal Council sessions with Elected Members and separately Council Heritage in Tuamgraney Officers (x 4 sessions in total). Importantly there Are you aware of Tuamgraney’s rich ecclesiastical and were well attended Public Sessions (X 2) in the Parish historical heritage? House and the Secondary School. In total, an excess of 120 people participated in the consultation process; a representative level of participation and feedback. In 81% Yes order to secure a wider level of considered feedback from the Tuamgraney community a Community Survey was distributed and the results fed into the process.

4% No

15% Some Awareness

Could Tuamgraney’s existing heritage play a more important part in the community, cultural, educational and business life of the village?

70% Yes

4% No

26% Not Sure 11

2.3 Tuamgraney Community 2.4 Mindmap Key Findings

The Tuamgraney Mindmap captured information that During such a Study, discoveries usually come from was locally relevant to the village, i.e. Zone 2. The one of three sources- namely: what people, partners exercise was a culmination of preliminary desktop and ‘friends’ of the project tell you during the talking research and direct feedback and input that was received phase; what one’s own professional objectivity, informed during an open public session. It is useful both in terms by experience, tells you; and finally what is revealed by of baseline information for future monitoring and looking at best in class examples of similar ventures evaluation of the village’s progress and development. It elsewhere. In table format on the following page are the also captures a wide variety of local relevant information principal findings that have come out of the research and that may help inform decisions and help information consultation phase that started at the end of September retrieval for current and future project research. 2017 and finishing six months later. The commentary piece (right column) is intended to place each in an The list of consultees, results of the community survey unadorned strategic context. and mindmap are included in appendix A.

Attractiveness of Tuamgraney 1 2 3 4 5 Within the village today, could you rate the attractiveness of what is on offer to the visitor? (1 = Not Attractive to 5 = Highly Attractive)

Parking Tourist Resources (information, signage, things to do) Regular Events & Entertainment on Offer Welcoming Environment (Friendly welcome) Attractive Environment (clean, looking good, community pride) Location / Ease of Access (to the village) Commercial Outlets / Catering / Tourist Accommodation

Development Concerns 1 2 3 4 5 Please rate any possible concerns you may have about tourism and heritage development in Tuamgraney? 1 = No Concern to 5 = Big Concern

Lack of Tourist Demand Lack of Continued Support from External Public Partners Inability of the Community to Agree on a Suitable Strategy Negative Impact on the Community Fabric of the Village due to increased numbers Negative Overall Environmental Impacts eg. cars, litter, noise Expenditure on Tourism / Heritage not Necessary in the Current Climate Ample supply of Similar Heritage Offerings in East Clare 12

Ref Description Zone(s) Comments

Need for full alignment with emerging Lough Derg / Critical attention needs to be paid to the evolution Holy Island propositions. of both these significant strategic projects. As much 1 3 as possible Tuamgraney needs to ‘drive’ rather than be a ‘passenger’. Need for enhanced cooperation and joint Isolationist thinking and parish rivalry will be to the 2 programming with Scariff and adjoining 3 detriment of the community. Partnership and joint communities in East Clare. working are the language of today. Tuamgraney possesses superior heritage Recognise the exceptional ‘assets’ at the and recreational assets in a clean welcoming communities’ disposal. In themselves they will never 3 environment in a well located area destined for 2 3 create a tourism destination. Enhanced organisation tourism growth over the coming decade. and added value will bring these ‘assets’ to a new level. Inadequate tourism related infrastructure, skills Without systematically addressing clear tourism and experience e.g. accommodation & festivals / related deficits in the Tuamgraney economy little 4 2 events. substantial progress can be expected. Enhanced commercialization is required. Multiple owners of the primary heritage assets in All relevant parties / landowners in relation to the the inner heritage cluster. inner Zone 1 need to buy-in to the redevelopment project over its proposed development phases. It’s 5 1 important to remember any redevelopment is for the benefit of the community and visitor alike. Dual recognition is critical. Respected artisan producers with a commitment These micro businesses will create employment, to the development of the community however give the visitor a reason to stop, linger and spend significantly more are required to create the money. More are required. These businesses need 6 2 necessary critical mass of micro businesses that to be suitably networked. can form the foundation of a sustainable tourism destination. There exists capable development drivers, however Despite the fact that this is a community / voluntary more participation will be required however more run enterprise it needs to aim to be managed to the 7 participation will be required from across the rest of 2 standards of the highest private sector business. the community Commercial acumen and income generation has to be ever-present in the way business is conducted. Considerable practical support emerging from Recognise, acknowledge and continue to deliver CLDC and Clare County Council. for those bodies / agencies that have supported 8 2 the community in the difficult early period. They will likely see this as a long term relationship. Be mindful to give them what they seek. Potential mid-term partnership with Fáilte Ireland Through the ice-breaking of this Study continue to as part of the emerging ‘Lakelands’ offering. develop the personal relationship with key officers 9 2 3 of Fáilte Ireland who have been tasked with creating a new heritage tourism proposition around the navigable waterways. Key Tuamgraney ‘stories’ are St Cronan’s and Tourism is a fast changing sector of the Irish and its relationships to Brian Boru & Holy Island and global economy. Technology, trends and fashion will Visionary Edward MacLysaght so much more than influence what the visitor needs tomorrow however 10 1 just the founder of modern Irish genealogy. to hedge against these vagaries Tuamgraney should focus on its core stories, told by excellent storytellers in an authentic friendly atmosphere. 13

3 Key Recommendations and Core Strategic Partners The apex of any Feasibility Study is a set of considered and integrated recommendations. These in turn have evolved from the findings which flowed from the extensive research and ‘listening’ phase of the project. The recommendations in this Study are presented for each of Zone 1, 2 and 3 and finally some general recommendations that are key to delivering over time on the overall vision of the Study. St. Cronan’s doorway 14

3.1 Zone 1 Recommendations

3.1.1 Introduction The assembly of St Cronan’s Church, Tuamgraney Castle, St Cronan’s 10th Century Church the Handball Club and the adjacent Parish House on a St Cronan’s was built prior to 964AD and is the oldest single site at one of the main entry points to Tuamgraney church in continuous use in Ireland. It is a rare surviving presents a unique opportunity in which to develop a building in the country with a direct link to Brian Boru, project that is inclusive of Heritage, Sports, Tourism who is recorded as having repaired the building, with and Community uses. More broadly, the public realm visitors today still passing through the same 10th century spaces can be developed in a manner that creates both doorway used by the High King of Ireland. This is the site a strong sense of pride of place for the community and of the original monastery in Tuamgraney and was a sister destination for the visitors. establishment of Holy Island. A round tower also existed within the complex but no trace of it survives. Zone 1 is located at the entrance to the village when approached from Killaloe / Lough Derg. The proposed Tuamgraney Castle site area along with a field to rear (west) is Zoned in the This 15th Century Tower House was built by the O’Grady Clare County Development Plan 2017–2023 for Tourism clan to protect St Cronan’s Church in the same way as use with the named objective in the Development Plan Tuamgraney’s round tower (long disappeared) provided stating ‘make provision for amenity, leisure and tourism- protection in earlier centuries. It is a rare surviving related developments to contribute to the tourism example of a tower house in a village setting in County product, based on the network of loughs, harbours and Clare. walkways in Scariff / Tuamgraney and the wider area’. The site includes two protected structures (St Cronan’s Members of the O’Grady family almost invariably Church &Tuamgraney Castle) which are separated by the provided the churchmen here from c. 1100 to 1600. The Croaghrum River flowing through the site. O’Grady clan have very strong associations with Holy Island and the ‘Church of the Wounded Men’ was their The site location enjoys prominence to the public road mortuary chapel on the island. which is the major tourism route for Lough Derg and Holy Island into the future. The location is also at the heart of Tuamgraney village being within metres of the Memorial Park. The design intent behind the public realm (Zone 1) could be taken forward to inform the design style, and finishes for the public realm for the rest of the village (Zone 2). Tuamgraney 60x30 Handball Alley 15

Tuamgraney Handball Club Parish House The handball club is located immediately behind The existing Parish House is a single storey, modest Tuamgraney Castle and consists of both a large format mid-20th Century dwelling which is currently used as the (60 x 30) and normal format (40 x 20) handball Parish office and community meeting rooms. Set on its courts, both enclosed. The club has a significant history, own grounds, it has a large garden area to the rear and founded in 1911 and was the club of world handball a front garden which has the potential to engage more champion Pat Kirby (1970). Kirby also collected four positively with the public roadway to the front. successive All-Ireland senior softball singles titles (1974- 77) and six consecutive 40x20 medals (1975-80) before In conclusion, the buildings located on the site area travelling to the USA where he dominated the USHA combine to present an opportunity to consider a Masters series. He became the first Irish member of the development that engages in Heritage, Culture, Sports prestigious USA Hall of Fame in 1986. When looking at and Community. While the presence of St Cronan’s the history of Handball in Ireland, it intersects frequently Church and Tuamgraney Castle anchor the tourism and with Tuamgraney. The handball club is vibrant and heritage element of the scheme, the development of the well supported and includes among its club members Parish House allows the site area to host the necessary Diarmaid Nash, one of the top players currently in the services and social events. country including Irish Men’s Senior Doubles Champion 2018 and a World Men’s Doubles Winner (2015). It is recommended that Zone 1 develop to its full potential over 3 clear phases.

Parish House with Tuamgraney Castle in background 16

3.1.1.1 “Interpretation and information available on, and visitors RECOMMENDATION 1 encouraged to visit, Tuamgraney—St Cronan’s church Conserve and enhance St Cronan’s for the benefit at Tuamgraney to the south of Scarriff, was built before of its congregation, local community and visitors 964AD, and is one of the oldest churches in use in Ireland, (Phase 1) England, Scotland and Wales. A doorway in the church, St Cronan’s Church is owned by the Church of Ireland, through which Brian Boru entered over 1,000 years ago, is who are very proud of its unique history and are still intact.” (Page 131) committed to its future. The church is open unattended to visitors from April to September each year. Tuamgraney Development Association with the assistance of funding from the Heritage Council installed The building is a place of worship. There are no proposals visitor / interpretive signage in early 2018 to enhance recommended for St Cronan’s that would compromise the visitor experience but it would benefit from further this. The focus is on how the story of the building and discrete and sensitive interpretation. St Cronan’s Church its history can be told in a sensitive manner. Indeed the has recently facilitated community events such as stillness and quietness of the building, providing a place music and lectures. It is renowned for having excellent for reflection for visitors, is viewed as an asset. acoustics. These initiatives are seen as an opportunity to harness greater community and visitor usage all in a The church and Tuamgraney have strong links with Holy manner that is respectful of its ecclesiastical importance. Island / Inis Cealtra and this potential is well referenced in the Clare County Council ‘Inis Cealtra Sustainable St Cronan’s is in good condition and there is no Tourism Development Plan’ as documented below: substantial conservation or construction works to be undertaken with the exception of re pointing of the west “Given Tuamgraney’s strategic location on the main route gable. The building served a dual use as the East Clare around Lough Derg and its riverside setting, there is an Heritage Centre from 1989 to 2014. Substantial repair opportunity to stress the historical links between the two and conservation works were carried out by the East ecclesiastical settlements as a way to orientate and direct Clare Heritage Group in the late 1980s / early 1990s visitors to Inis Cealtra.” (Page 22) along with significant promotional work. Tuamgraney continues to benefit from the legacy of this work. “Focus on the development of Inis Cealtra will be developed within the context of the other heritage attractions in the northeast Clare area…extraordinary sites that should serve as a natural adjunct and onward step from the Mountshannon / Inis Cealtra destination, ideally via the Pre-Romanesque Church at Tuamgraney”. (Page 73) Concert at St. Cronan’s Church 17

This Study recommends the following for St Cronan’s: • Continue to open Church unattended from April to September season and build on telling the story of St Cronan’s over the last 1,000yrs aided by recent signage funded by the Heritage Council; • Continue to work seamlessly with the Church authorities and congregation; • Devise and install a high quality AV presentation on the history of St Cronan’s Church / Monastery at Tuamgraney and links with Brian Boru and Holy Island; • Upgrade appropriately the appearance of interior of Church; • Undertake necessary conservation works to west gable (repointing with lime mortar); • Develop a website / Facebook page for St Cronan’s that is responsibly managed; • Encourage wider use of St Cronan’s as a cultural space that can be ‘packaged’ e.g. music, screenings, talks and boutique conferences in keeping with the character of the building; • Offer St Cronan’s as a unique and historic marriage venue; • Develop a conservation management plan for St Cronan’s including for the recording and storage of the various stone fragments in the church. • Reverse temporary alterations from the 1990s as the building no longer functions as a heritage centre

Local actors perform the role of Brian Boru and his brother Marcán, at St. Cronan’s 10th Century Church 18

3.1.1.2 RECOMMENDATION 2 This Study and the working group fully acknowledge Expand and enhance the Parish House as that any decision on the future use of the building is a community, cultural, and visitor hub for a matter for the community and the Pastoral Council. Tuamgraney (Phase 1) The purpose of this Study is to create a vision for the The Parish House is owned and managed by Bodyke / building as part of Zone 1, make recommendations on Tuamgraney Parish and Pastoral Council. It currently its potential continued evolution as a space for locals serves as a parish office on a part time basis in addition and visitors alike and advise on the feasibility of any to being popular for community meetings and events. proposals.

The public consultation clearly showed that its evolution The benefit of the Parish House is that restrictions into a community space in recent years is highly imposed by the various elements of confinement valued by parishioners and there is a strong desire to (protected structures, existing activity, and available site see it enhanced further for community and pastoral area) of the other three buildings are not encountered use. Existing uses of the Parish House and potential with this building. There is more physical development additional uses are contained in Appendix B. The research flexibility. and consultation also noted similar initiatives / projects that had been completed in Kilkishen and Flagmount The recommended development of this structure is to in recent years and were planned or underway in accommodate all existing activity but also develop the Ogonnelloe and Scariff and that need and capacity also location to accommodate a variety of uses allowing existed in Tuamgraney. the building to evolve into an important hub for the community / parish and visitors to the area. There is also a recognition that a shared use with a visitor focus would also be of wider benefit including helping The design approach to the Parish House therefore sustain the house into the future. It would also help looks to retain all existing functions that the building position Tuamgraney to benefit from sustainable tourism currently carries out and to develop the building with development likely to emerge in the years ahead with the select refurbishment of the existing building and a single strengthening of Holy Island as a destination and the storey extension to the rear. It is recommended that the new Fáilte Ireland’s brand- Ireland’s Hidden Heartlands. existing building is modified to accommodate a café, gift shop and toilets. The rear extension is intended to accommodate multi-use areas which are flexible in their format and capable of exhibition, community events, co-working space, modest interpretation and functions. Blossom Harp Festival 2018, Tuamgraney 19

This Study recommends the following for the Parish House; • Bodyke / Tuamgraney Pastoral Council in conjunction with wider parish and community to expand the existing Parish House creating an enhanced community, cultural and visitor space; • Devise a structure for delivering the above vision that ensures that the building remains in parish In addition, the development of the rear garden into a ownership; courtyard capable of assembly, play space, community • Examine potential for expanding the Parish House events and markets should be considered. The location of to be of benefit to the entire East Clare cluster of this courtyard can visually ‘surprise’, given its proximity parishes as a venue for meetings / talks as well as to Tuamgraney Castle as well as future linkages to being a community / cultural centre for Bodyke / adjoining tourism development in the future. Tuamgraney Parish. • Using preliminary proposals in this plan, consult The proposed public realm works (see image) are further on project through Community Planning organised around the idea of unifying all the front garden Exercise being funded by CLDC / LEADER programme areas into an open landscaped area. The route over to St (commenced April, 2018). In particular target Cronan’s Church could be improved with the installation consultation at younger (u30) and older (over 60) age of a foot bridge over the stream, aligning the route from groups to identify needs. Recognise the current multi- the Castle to the Church. The landscape works could uses and reimagine new additional uses going forward; include a sculpting of the landscape to allow ease of • If this vision is acceptable (and resources secured) access to the stream terrace. The visual impact towards the extended Parish House should be used during the public road would be strong and positive. day time by visitors and local alike. This attractive space could offer: - coffee shop / cafe, learning Zone, The opportunity of the project would also determine how local interpretation telling the Tuamgraney story, traffic speed can be reduced to appropriate and safe levels tech hub, exhibitions, modest retailing (local crafts) and present a project of scale to the passer by who is and events. In additional the existing parish office encouraged to stop and explore not just the site area but would be refreshed, meeting facilities improved and to continue to explore the other secrets of Tuamgraney. made more flexible, rest facilities expanded and the In this respect the proposed public realm improvements outdoors Zone employed as an orientation space for the area in front of Zone 1 extending up to the with capacity to host larger groups and events. The Memorial Park are critical to the overall project. opening hours should aim to be 9am to 9pm. • Devise key stories to be told in the building in spaces that are shared with community uses. Commission an interpretive framework. These include aspects of history / heritage of Tuamgraney / East Clare e.g. literary heritage, war of independence, famine history, industrial heritage, biodiversity heritage, waterways heritage, musical heritage. Further details in Appendix C. 20 Architectural Approach Artist’s The architectural approach sees the development of Impression public space that achieves an ease of connection between only St Cronan’s Church, Tuamgraney Castle, The Handball club and the Parish House. 6 The development of the Parish House 8 proposes the full retention of all 7 existing activities of this building and the development of additional activities 9 such as Café (with frontage to both the courtyard and the road), and multi-use rooms which can be used for exhibition and community uses. 4 5

The courtyard proposed to the rear of the 2 Parish House allows the holding of a variety 3 of events and a place of gathering.

The assembly of religious, historic, community 1 and sporting uses on the one location is truly unique and offers a notable opportunity in the development of a community and tourism hub for Tuamgraney.

The proposed development of the public realm by way of opening up the front gardens to the existing properties will present a very positive aspect to those entering Tuamgraney and achieves a sense of place and activity.

Artist’s Impression only

1 2 8 21

1 Walkway Bridge connecting 4 Exhibition space within castle 7 Existing Parish House: proposed St. Cronan’s and the Castle Café/ Meetings/Shop & Toilets 5 Future rooftop viewing area 2 Enhanced riverside space created 8 Exhibition and multi-use space 6 Boundary wall removed to create 3 Timber screening to create more a new public realm 9 Courtyard multi-use space natural backdrop for castle

Artist’s Impression only

8

6

7 9

3 5 4

Artist’s Impression only 22

3.1.1.3 RECOMMENDATION 3 This Study has examined this concept further and Explore further the potential of the development endorses it but on the basis that it should strive to be a of a National Handball Museum / Experience national handball experience rather than just a handball (Phase 2) museum. It should provide elements of history but also The Lough Derg Heritage Audit (2011) recommended seek to give the visitor an experience of the game through that without interfering with its playing function that exhibitions and / or trying the game. the 60x30 handball alley in Tuamgraney could have a dual function as a handball museum as well as providing Potential for GAA support for this should be explored as demonstrations on how this traditional game is played. while handball features in the GAA museum in Dublin it does not do so in a significant way nor is it in a handball It suggested that the front wall of the 60x30 court could setting. A national handball experience does not exist be used to project a short documentary about the history anywhere else in the country and therefore this could of handball in Ireland. A documentary on handball and be a unique attraction particularly if coupled with the its history featuring in part Tuamgraney has already other elements within Zone 1. Handball is the only been produced and it may be possible to acquire and true international GAA sport with the World Handball edit this at a relatively low cost. Projection and sound Championships rotating between Canada, America and considerations would also be examined as part of any Ireland. The potential therefore exists also to bring this interpretive framework. It is anticipated these could be international dimension to life. provided without an excessive cost and a viewing gallery already exists in the ball alley. The design intent and concept is to not interfere with the function and vibrancy of the existing club but to explore how to engage the visitor in a handball experience, to allow observation and to, where appropriate, undertake exhibition of the sport. 23

Tuamgraney 60x30 Handball alley

It is acknowledged that as part of exploring this concept The Study recommends the following: that potential operational issues would have to be • Subject to the agreement of the club explore in examined. As the handball club itself is focused on more detail the potential for a National Handball coaching and playing it is not anticipated nor expected Experience. This is not intended to interfere with that it would be the main driver of such a project if it playing activities. GAA Handball Council to be were to emerge but rather that it embrace and facilitate consulted and encouraged to participate. the concept. • Over time, scope out with the Club the elements of the current space to see what features could be It is also recommended if Phases 2 and 3 proceed to refurbished or interpreted in imaginative ways to address the visual impact of the existing 60x30 alley on add value to the experience. Ensuring there is an the background view of Tuamgraney Castle. The erection ‘experiential’ aspect to a visit to the Club would be a of a large timber screening is visualised in order to create distinct advantage for example seeing an exhibition a more positive backdrop to the castle. This would also match, being taught to hit a handball, hearing and present an opportunity for enhanced signage for the seeing the ‘legends’ that have commanded these handball club. alleys down the years; • Tastefully screen the facade of the 60x30 alley from the roadside perspective to offer a better backdrop to the Castle.

In summary, this project could be delivered at a relatively modest cost and would appear to align with the undiscovered points of interest that should be central to the Ireland’s Hidden Heartlands Tourism brand.

Tuamgraney’s Pat Kirby, 1970 World Handball Champion 24

3.1.1.4 RECOMMENDATION 4 Explore the restoration of Tuamgraney Castle to allow access for visitors (Phase 3) The castle tower is well constructed with some fine stone details throughout. There is substantial repair required to the tower to permit it be used for access and viewing. An initial survey is proposed to review the condition of the external façade from the perspective of soundness and safety. The initial conservation works would look at repair to the stairway to first floor level, repair to openings generally and the conservation of the ground level vault which has the potential to accommodate an element of exhibition. A full bat survey and assessment would be required prior to any works being carried out.

Tuamgraney Castle therefore while in need of notable conservation and repair can be made capable of incorporating an element of exhibition to the ground floor vault. Initial ideas centre on the interpretation of MacLysaght’s ‘Surnames of Ireland’. The longer-term vision for the castle is its extensive repair with restoration of stairs and providing access to upper levels including roof level to achieve views over Tuamgraney and the East Clare countryside including Lough Derg.

The Study recommends the following: • In partnership with and subject to the agreement of the landowner (MacLysaght family) examine how best to a) make the building as safe as possible b) explore opening the modest ground floor space possibly to house a unique interactive presentation on clans, genealogy and surnames of Ireland and c) technically investigate opening up the upper floor of the Castle with its commanding views over to Lough Derg. • Seek funding for a conservation and repair Study to determine scope of works necessary to allow the building to be accessible. • Investigate the hosting of an O’Grady clan rally to raise the profile of the project and explore, for example, the potential of crowd funding. Tuamgraney Castle 25

Killaloe Approach Road, Tuamgraney

3.1.1.5 RECOMMENDATION 5 Undertake public realm enhancement works in front of Zone 1 The public realm generally refers to all areas between buildings such as roads, footpaths and other spaces that are in public ownership. The area in front of Zone 1 extending up to the Memorial Park is an important consideration for the successful development of Zone 1 and the village generally. This area lies within the Architectural Conservation Area (ACA) for 3.1.2 Tuamgraney and it is recommended that Clare County Conclusion Council, subject to funding, advance an enhancement This study concludes there is significant potential in scheme for this location having respect to the preliminary Zone 1 and the proposed phased approach is both proposals in this study. In addition to helping highlight a sustainable and realistic. Zone 1 has the potential in sense of arrival to Zone 1, any scheme should also aim to time to be a signature discovery point in the new slow down traffic at this key location. Finally, the scheme Ireland’s Hidden Heartlands and given the advances should ensure continuity of car parking for existing made with this study may be considered as a suitable residential and community properties. pilot project for the rollout of this new brand.

3.1.1.6 RECOMMENDATION 6 Examine the potential of the tourism Zoned lands to rear of site Into the longer term examine the potential of opening up some of the tourism Zoned privately owned land to the rear of the Parish House to facilitate additional parking and possibly creation of a sustainable community enterprise. The Study recommends that this investigation should be done in full consultation with the landowner.

Potential means of access, subject to landowners agreement 26

3.2 Zone 2 Recommendations

3.2.1 Tourism Infrastructure 1. Support the expansion of existing and the 2. Support the expansion of visitor accommodation development of new craft and related enterprises in Tuamgraney in Tuamgraney Even with its abundance of natural and heritage It is the small micro businesses in the community assets there remains considerable work to be done that will lead on bringing in visitors, increasing addressing the lack of basic tourism infrastructure tourist expenditure in the community and generating especially accommodation. The exceptions to this employment. Tuamgraney has a long tradition include the high quality Fáilte Ireland approved of quality crafts with Wilde Irish Chocolates and Clareville House B&B in the village and the well- McKernan’s Woollen Mills both in existence in the used self-catering accommodation in the East Clare village over 20 years. Both have plans to grow their Golf Village in Bodyke. Tuamgraney and East Clare offering to visitors and this should be supported has to increase dwell time by the visitor, as it will by the various development agencies. Tuamgraney especially benefit from overnighting visitors. Planning should position itself as a location for additional Permission exists for a new hotel and leisure centre craft enterprises given its central location and the in Tuamgraney (Site Zoned Tourism TOU 2). The potential for synergy with existing operators and construction of this hotel would be of enormous emerging proposals in Zone 1. On-going work should benefit to tourism in East Clare and the proposals include networking, cross selling, training and the for Zone 1 if implemented would help sustain such a identification of gaps in the provision of commercial facility and vice versa. services. It would be desirable to see the development of a formal commercial network of operators and 3. Support the widening of the food offering businesses in the village. Within the new Ireland’s in Tuamgraney Hidden Heartlands, Tuamgraney has significant Nuala’s Bar and Restaurant is an award winning food potential to be a key destination for artisan crafts. establishment in Tuamgraney serving both locals and visitors. This Study endorses widening the food offering in the locality with an emphasis on fresh and local. The village would also benefit from the presence of a coffee shop / cafe to serve both visitor and local trade and the potential for this is included in Zone 1.

Clareville House B&B, Tuamgraney 1916 Centenary Commemoration at 27 East Clare Memorial Park’

3.2.2 3.2.3 Festivals & Events Recreation & Amenities 4. Build on success of existing festivals in Tuamgraney 7. Develop a walking and recreational plan The Tuamgraney Community Weekend was There are a number of existing walks and amenities established in 2012 and occurs each June Bank in the Tuamgraney / Scariff area e.g. Tuamgraney Holiday Weekend. It is a family focused weekend Community Woodland, Scariff Riverside Park. There and has potential to grow to attract more day visitors. would be a benefit to both communities coming The Lough Derg 5k / 10k run is a welcome addition together to examine opportunities for expanding to the calendar of events in recent years. There is a walks with the support of Clare Local Development particular opportunity to build themes around the Company (CLDC) and Clare County Council. strengths and identity of Tuamgraney including Improvements to these amenities are of benefit to heritage, literary, genealogy, handball and its riverside the local community (health and wellness) and location. The Blossom Harp Festival Weekend was visitors (things to do). These initiatives and others established in 2016 and takes place on Palm Sunday outlined below will be essential to develop to ensure Weekend each year. It is an enjoyable weekend of alignment with the new Ireland’s Hidden Heartlands dance and music with harp, fiddle and set dancing tourism Brand. workshops, a harp-makers exhibition and it attracts participants from all over the Country. There is 8. Derive a greater benefit from Tuamgraney’s riverside significant potential for this festival to grow and setting and the Lough Derg Blueway develop. In addition to bringing this theme into festivals and events there is potential to harness the benefits of the 5. Develop a calendar of events recently launched Lough Derg Blueway. In particular A calendar of events for Tuamgraney and adjoining Waterways Ireland should be encouraged to install communities will help with improving overall a slip way for small boats, SUP’s and canoes etc. at inter-village coordination. The aim should be to Reddan’s Quay. The start-up of Derg Boat Trips from sustainably grow the festival and events offering over Scariff Harbour in 2018 is a welcome development. the coming ten years. As Tuamgraney is a well located Shannonside village, it should benefit from the continued growth of 6. Support greater use of East Clare Equestrian Centre navigation on the Shannon. In summary, there has as a multi-purpose event space. been a 10% per annum growth in cruise hire sector The East Clare Equestrian Centre is a large indoor for the last 3 years (including 2017), while private arena that also houses a well-attended car boot sale boating continues to increase with 8,500 boats now each Sunday. The building has significant untapped on the system. potential as an event space. 28

Tuamgraney Community Woodland

3.2.4 Enhance the Built Environment However, despite this impressive growth, boating 11. Enhance the use and appearance of capacity is currently underutilised in both Scariff the East Clare Memorial Park Harbour and Reddan’s Quay (35 boat capacity). The East Clare Memorial Park opened in 1952 is a There is likely a perception abroad that there is garden of remembrance to the War of Independence. little to do or see on land. This is best addressed by It is beautifully maintained by Tuamgraney continued product / facilities enhancement coupled Development Association and is often commented with heightened marketing and public relations. upon favourably by Tidy Town’s adjudicators. It is recommended that it be further enhanced as a 9. Explore the potential of forest based ‘signature’ piece of open space with the support outdoor adventure activities of Clare County Council given its historical It is recommended to explore the significant potential significance and in particular, its central location in of developing forest based outdoor adventure play Tuamgraney and on the Lough Derg driving route. e.g. zip wire, adventure play zones and eco discovery There is potential in time to tell the story of the park to add to the educational and outdoors appeal War of Independence in East Clare in the proposed of the village to complement the heritage offering. enhanced Parish House in Zone 1 and thus create a Not only could this open up new markets, but it link between the two locations. could also help extend the tourist season. This should be explored further with private or state owners 12. Eliminate derelict sites and property in the village (Coillte). Tuamgraney is largely free of vacant and derelict sites and properties but the exceptions- either side of the 10. Explore the provision of additional facilities “old hall” and Dun Carrig are taking seriously from for families an otherwise attractive village. Clare County Council A small amount of play equipment would be a is encouraged to work with these owners and the welcome addition to the village. The Memorial local community to see these return to beneficial Park should be explored as a suitable location for use. It is essential that these issues are addressed in some suitable pieces of play equipment the design, the short term. They present an opportunity for infill materials and scale would need to be carefully chosen development that will enhance the village. and located to fit with the character of the park and would require further consultation with all relevant stakeholders. Consider also enhancing and expanding on picnic areas for families and leisure cyclists. 29

Award winning floral display, Tuamgraney

13. Aim for ‘Gold Medal’ standard in 15. Continue with co-ordinated signage programme Tidy Town’s Competition of key local amenities / sites of interest Tuamgraney is a Bronze Medal winner in the A new joint Scariff / Tuamgraney visitor map was National Tidy Town’s competition for the past 6 developed by Tuamgraney Development Association years. It has also been the overall winner of Clare in co-ordination with Scariff Community Council in County Council’s ‘Clare in Bloom’ competition on 2017 and these attractive signs have been erected at several occasions including in 2017. Clare County Reddan’s Quay and Scariff Harbour. The community Council and other agencies should support the is to be congratulated on this initiative which community in their endeavours to progress to at least has received the support of Clare County Council Gold Medal standard in the Tidy Town’s competition. and Waterways Ireland. It is recommended this is This is a challenging standard but if achieved would continued for other key sites. bring significant benefits to the quality of community life and provide an even more attractive village 16. Explore the potential of lighting and sculpture to visit at a key location around Lough Derg. The for Tuamgraney branding and marketing value of success in Tidy The Memorial Park and approach roads in Town’s is significant in attracting visitors. Tuamgraney given their central location have significant potential to be imaginatively lit, for 14. Support key public realm improvements example, a Christmas theme could create a unique Much of Tuamgraney’s recent successes in Tidy selling point. Already some key buildings are floodlit Town’s competition has arisen from the direct efforts and this should be further explored. The public realm and fundraising of the local community. A number improvements on approach roads could also over of key public realm improvements particularly on the time be enhanced with elements of sculpture / public approach roads and adjacent to Zone 1 are required art on themes relevant to Tuamgraney. over the next 3–5 years if Tuamgraney is to keep up its steady progress. These works will further enhance it as a place to live, visit and work but are beyond the scale of a community group and require the support of the local authority. A project at the approach road from Tuamgraney into Scariff and vice versa has received funding and should progress in 2018 / 2019. Some examples of potential projects are included in appendix D.

Sign at Reddan’s Quay 30

Ruin of Scariff Union Workhouse, Tuamgraney

3.2.5 Innovation 17. Explore the potential of making the ruins of 19. Consider innovative and emerging new initiatives Scariff Union Workhouse accessible as a ruin. Opportunities may present in the future that An opportunity exists to tell the important story of have not been identified in this Study and any the famine in East Clare through making the ruins initiatives or ideas that fit with the themes and of the Scariff Union Workhouse at Drewsborough strengths of Tuamgraney should be considered (partly in public ownership) accessible. This e.g. community ownership bookshop / learning would build on the work of the sensitive and well facility (see www.booksatone.ie) as a standalone or maintained Famine Memorial Park, Tuamgraney part of an existing or planned initiative. opened by East Clare Heritage in 1997. The recent publication of an excellent new book on the famine Consider developing by 2020+ a nationally significant highlights the interesting but difficult stories to be Extreme Sport event anchored in Tuamgraney but interpreted. (Annals of the Poor: Scariff Workhouse covering the entire Lough and related area with the Union counties Clare & Galway 1839–1851, Gerard support of a headline sponsor. This builds on the Madden, 2017) road races grafting on a recreational strand to new festivals and events. 18. Recognise and support the value of unique local sites of interest to visitors With much of the retail experience in Ireland’s towns and cities now having a sameness about them it is important to recognise the value to interested visitors discovering unique experiences such as a visit to Wastelands Salvage yard in Tuamgraney. Wastelands aims to reduce the volume of good items going to landfill and is one of the first businesses in Ireland to use this style of Recycling, Re-purposing and Re-using of waste material. The proximity to Irish Seed Savers (Scariff) and their engagement in the Study suggests joint venture opportunities should be explored.

St. Patrick’s Day Parade Tuamgraney Community Weekend 31

3.2.6 Partnership 20. Work in close partnership with d. Engage closely with the Scariff Town Team involved adjoining communities in drafting / delivering the plan for the CLDC funded The consultation for this Study demonstrated that Clare Market Towns initiative (3yr programme). strong working partnerships already exist and these e. Engage in joint research for example- what do we should continue to be strengthened. Tuamgraney know about passing traffic? Where does it come already has key community links with Bodyke as from and going to? How many stop in Tuamgraney / the communities are in the same parish with many Scariff and for what? Is there anything we can do shared organisations and clubs. The East Clare Golf to help them break their journey? A regularly Club and Golf Village in Bodyke are a significant repeated simple visitor survey would be wise to asset to the wider area and proposed expansion help determine profile the journey pattern and plans are to be welcomed and engagement with expenditure in the village. the promoters on matters of mutual interest are encouraged. Scariff and Tuamgraney because of their It is also important to link with and learn from close physical proximity will by continuing to work other communities in County Clare who are on a in tandem generate greater efficiency. A joined up similar journey. approach should become the natural default position for the two communities going forward by recognising for example that both communities 21. Build partnerships with Tourism East Clare have much to gain from the development of and other key stakeholders Holy Island and Lough Derg as a destination. Tourism East Clare have recently re-launched and Opportunities such as this largely grow out of will be a key networking and support resources for nurturing good personal relationships. many of the recommendations in this Study. They will also be a key leading voice on engagement for the For Scariff and Tuamgraney the following is new Ireland’s Hidden Heartlands Brand. The Lough recommended: Derg Marketing and Strategy Group, chaired by the a. Be open to presenting a joint response when Chief Executive of Tipperary County Council, have inputting to the consultation Phase of development played a lead role in the marketing and development of public policy; of the Lough Derg area and are a key stakeholder b. Support joint special festivals and events e.g. an in particular for the tourism business interests in enhanced St Patrick’s Day parade in partnership the village. It is important to continue to engage with Scariff; with marketing such as ‘A Taste of Lough Derg’ c. Together conduct targeted historical research to and promotion under the umbrella of help refine the ‘stories’ that are common to both ‘www.discoverloughderg.ie’ locations; Scariff Harbour 32

3.3 Zone 3 Recommendations

3.3.1 It is anticipated this new offering will be developed over Support Tuamgraney as a key location in time. This study will be an important development in an new Ireland’s Hidden Heartlands brand East Clare context. The community and key stakeholders and a portal to and from Holy Island / need to demonstrate patience with the development of Lough Derg this brand. As outlined, Tuamgraney has great potential Tuamgraney is strategically and centrally located in to be part of a pilot development of the new brand. East Clare on the main route around Lough Derg and approximately mid-way between Killaloe and 3.3.3 Mountshannon. At the East Clare Memorial Park in Input into the Feasibility Study on the the centre of the village the R352 (Ennis to Portumna proposed Shannon Erne Pilgrim Way road) and the R463 (Tuamgraney to Killaloe road) meet Statutory bodies and communities in Tuamgraney / essentially meaning that virtually all traffic through East East Clare are encouraged to input into a forthcoming Clare must pass through the village. Tuamgraney has Feasibility Study that has been commissioned by West a key role to play in orientating visitors to Holy Island. Limerick Resources on behalf of multiple partners on The provision of visitor facilities in Zone 1 in particular the concept of a Pilgrim Way. The aim of the project is provides an opportunity to direct visitors to Holy Island to develop a cross-border journey from Kerry to Donegal and vice versa. The strength of offering within Zone 1 via Fermanagh that is focused on spiritual sites on and if delivered however presents an opportunity for it to along the waterways. The aim is to develop a route that be a Signature Discovery Point in its own right also and will attract the domestic and overseas market to enable help direct visitors towards other activities of interest, them to escape to the Way journeyed by early Christian particularly those of a recreational nature. In conjunction monks fleeing persecution almost 2,000 years ago and with Scariff’s strengths as a vibrant market town the two to immerse themselves in Ireland’s Celtic, Monastic and present a strong opportunity to increase the dwell time Medieval history, unlocking the ancient stories of monks of visitors. and Vikings. As this emerges, it is likely to create synergy with the new Ireland’s Hidden Heartlands brand. 3.3.2 Support the development of Fáilte 3.3.4 Ireland’s new ‘Ireland’s Hidden Heartlands’ Support the development of key Brand. infrastructure in the East Clare area At present Fáilte Ireland has 3 brands – Wild Atlantic The proposed Killaloe Bypass and new bridge / Shannon Way, Ireland’s Ancient East and Dublin, a Breath of River crossing are an example of key infrastructure that Fresh Air. A fourth consumer proposition has now been should be supported by communities in East Clare. developed to be centred on the Lakelands, Midlands and The delivery of this project will make the M7 Birdhill River Shannon. The development of this brand and the Junction just 20 minutes journey time to Tuamgraney / capital funding streams likely to emerge are essential for Scariff and a journey time from Dublin of just 2 hours. It the promotion of Holy Island, Tuamgraney and the wider will also make East Clare as part of the Ireland’s Hidden Lough Derg area. Heartlands brand more accessible. McKernan Woollen Mills, Tuamgraney 33

3.4 General Recommendations

3.4.1 Continue with community planning initiatives Support and facilitate where necessary the delivery by the end of 2018 of the Community Planning Exercise for Tuamgraney being funded by CLDC / LEADER programme, which should build upon the research and conclusions of this Study. Active engagement with younger and older members of the community will be important as part of that initiative.

3.4.2 3.4.4 Prioritise succession, leadership and Seek support of key agencies learning from best practice The recommendations in this Study if implemented In order to enable the recommendations of this Study have the potential to deliver wider benefits for the East to be further considered and implemented it will be Clare economy. In recognition of this key agencies such valuable in broadening participation of the community; as Clare County Council and Clare Local Development in particular new committee members with capacity and Company should examine how direct support can be skills to assist. A database of the Tuamgraney Diaspora given to the project. The proposed appointment of a rural should also be developed to begin to engage with those and community development officer for the Killaloe connected to the village but live elsewhere and are Municipal District could be part designated to support willing to assist. It is recommended that the community Tuamgraney. The roll-out of the Holy Island plan could and some working group members visit other rural facilitate the putting in place of a management structure community tourism destinations in Ireland. and work programme that complements this.

3.4.3 Identify delivery mechanisms and develop a yearly action plan It is important once this Study has been considered that key priorities and next steps be developed through a straight-forward action plan. It is essential that this considers realistic delivery mechanisms. All annual plans should be task orientated. 34

Tuamgraney Development Association members receiving their recent Overall winner award ‘Clare in Bloom’

3.5 Core Strategic Partners

3.5.1 3.5.3 Clare County Council Fáilte Ireland As the primary sponsor of this Study the Council have In relation to the emergence of the new Ireland’s Hidden clearly demonstrated their commitment to the project Heartlands brand, Tuamgraney needs to forge a strong and the community. They have shown sufficient vision relationship with Fáilte Ireland. As a ‘new’ or ‘emerging’ to ensure that this important study concludes as Fáilte destination along with others in the new region, it Ireland begin to develop a new brand for the region. needs to be fully plugged into all future developments Furthermore the Study shows the linkage between especially marketing, infrastructural enhancement and Tuamgraney as a natural hub not only in its own integration into the new brand. Fáilte Ireland are also right but facilitating the development of Holy Island a valuable research tool that can help the community (and indeed greater Lough Derg) and the Council’s make its case to other funders and or strategic partners. commitments to opening up East Clare as a new The new team to be established to lead on the Ireland’s destination to mirror the attractions of north and west Hidden Heartlands brand are encouraged to give early of the county. Over the course of this Study there have consideration to this study and its potential as a pilot area. been two sets of formal engagements with Clare County Council elected members and officials that demonstrate 3.5.4 this joined up approach. All engagements were frank and The Heritage Council positive. The Heritage Council have a long track record of supporting Tuamgraney and in particular the excellent work of East 3.5.2 Clare Heritage who operated a heritage centre from St CLDC / LEADER Cronan’s Church for 25 years. The Heritage Council have Another key partner is the local LEADER Company, recently supported the work of the community through CLDC. The current Rural Development Programme grant aiding Tuamgraney Development Association to (RDP) runs up to 2020. To date Tuamgraney has secured install signage at St Cronan’s Church. support for the Community Planning Exercise (building upon this Study). There is a growing traction behind 3.5.5 this relationship built largely on good professional Waterways Ireland relationships and an ability to ‘deliver’ on behalf of the Waterways Ireland manages, maintains, develops and community. CLDC are highly experienced in projects of promotes over 1,000km inland navigable waterways the nature proposed in this Study. CLDC has the potential principally for recreational purposes. It has its Regional to play a significant role in helping the community deliver Office at Scariff Harbour. Waterways Ireland is a on the core recommendations of this Study. supportive partner of the Scariff / Tuamgraney community and participated in the consultation of this study. It is the lead agency on the development of the Lough Derg Blueway and will be a key partner in the new Ireland’s Hidden Heartlands brand development by Fáilte Ireland. 35

4 Management, Operations & Finance 36

4.1 Governance

Tuamgraney (pop 770) has an active community Community structures are determined by several factors, development structure which is led by Tuamgraney including: Development Association (TDA). With the work • Their current and future work programmes and the of various committees; sports clubs and festivals / nature of their activities; events there is a significant amount of village activity • What is legally or contractually required; throughout the year. • What is viewed as good practice by potential funders or partners; and Feedback through the six-month consultation process • What the local community expect in relation to for this Study reveals the same personalities routinely ‘openness’. contributing across multiple village projects. This work by the few for the benefit of the many is not dissimilar Going forward the village can certainly function with the to virtually every other community of its size in rural existing structures. Specific management of project(s) can Ireland. However, this reality brings risks on many levels, be allocated to capable groups (e.g. the delivery of this ranging from individual burn-out to interpersonal or Study through the TTWG). Inevitably good ‘leadership’ is inter-group tensions. This whole area of transparent vital to success, management systems can be constantly structures, participation and constant high quality improved upon, new skills and experience can be acquired internal communication must be formalised before the from within the community. Confidence will grow. A commencement of any ambitious project. refreshed and suitably resourced group is required to drive forward the Phase 1 Parish House development.

The follow-on Community Planning Exercise being funded by CLDC / LEADER for Tuamgraney will address all these issues and opportunities. The timing and nature of this Exercise is warmly welcomed.

What is fit for purpose today may not be fit or desirable tomorrow. Into the future, especially with the rebirth of Holy Island, it may be opportune to examine creating a Tuamgraney Community Trust (TCT) as a charity with independent legal status, possibly as a company limited by guarantee, charged with a mission to conserve Tuamgraney’s heritage, market and promote Tuamgraney as a visitor destination and enhance the quality of the visitor experience and the village. That is for future discussions.

East Clare Memorial Park, Tuamgraney 37

4.2.3 Efficient Property and Business Management 4.2 The final element is probably the most unclear for How Best to Manage Things Tuamgraney at this point. The overall ethos of the project Going Forward is to create a community space that enhances the quality of life for all within the community while developing tourism ‘hooks’ that will generate revenue. This latter There are likely three distinct work programmes that element needs to be seen within the context of Holy Island lie in sequence ahead a) secure external and internal in particular. How best to achieve these objectives needs to match funding for the Parish House development project be discussed further by the community. b) oversee the physical delivery of the project and c) establish the necessary management means to sustain the 4.2.4 enterprise into the medium long term. Issues and Opportunities to Consider Going Forward: 4.2.1 • Ensure wider participation into this Study’s Securing Necessary Funding implementation. However, volunteer inputs needs The initial estimation is that a Phase 1 development will to be managed, training provided where necessary, cost in the region of €300k. For this relatively modest governance adhered to and expectations clearly sum, the community will get a significant enhancement communicated; of the current space and will be provided with an • Ensure that a progressive and imaginative approach opportunity to attract into the village a likely increase in is taken to fundraising for the community as it has the number of visitors coming to the region. The securing to provide match funding. Learn from others around of the necessary funding will need to be a team effort the country. Be aware that there is a finite amount of employing a broad set of skills that reside within the donations possible per year from any one community community today. The aim is to have the project debt free and that others could be in pole position ahead of to the community upon opening. The community has the developing the Parish House. Imaginative engagement capacity to provide the management to oversee this Phase with the Tuamgraney / East Clare diaspora could pay of work and secure the required match funding. dividends as it did in 1952 (Memorial Park creation); • Leadership: Be mindful of supporting the ‘leadership’ 4.2.2 going forward. A significant ‘risk’ to the overall project Overseeing the Building Phase is failure to manage the hundreds of small things that The degree of bureaucracy involved in steering the make up a development project like this. What about build phase will be considerable. From one side there succession planning, has it been discussed? Looking is the tendering, recruitment and management of the into the immediate future there is a considerable contractor(s), while on the other is the liaison with and workload to see Phase 1 successfully completed so it servicing of the funder(s) as per the letter(s) of offer. A would be wise to consider leadership transition at a combination of mixed professional skills, experience of certain stage in the future; managing similar type projects and sufficient time being • Structures into the Future: It is suggested examining made available on a voluntary basis are important to closely, when the time is correct, the structure of an achieve a smooth delivery. overall steering group / committee with possibly 4 supporting action groups specifically addressing work themes such as management & finance; marketing & communications and programming / events plus East Clare an additional projects group to deliver on the capital Memorial Park, element of Phase 1. There are variations on this theme. Tuamgraney 38

4.3 Generating a Prudent Financial Model

The aim for the community is to control costs and An option to be examined in the mid-long term would maximise (within reason) income from the outset. be to recruit a suitable manager that would pay for Historically the community have a good read on what their salary through additional revenue generated. This the likely ceiling costs will be to manage the Parish scenario would further professionalise the operation and House in particular. Overheads such as electric, likely accelerate the growth of the local tourism economy. heating, administration and insurance will change only However, this option comes with ‘risks’. The consensus marginally with a refurbishment. In relation to income within the community appears to focus on building it there is significant scope from modest locally generated first and then examine the options to sustainably grow income on a par with current income plus additional things thereafter. It is however worth being aware that new income from the likes of the cafe / retailing and for every additional €50k generated in Tuamgraney, one events. The scope for income generation rests with the new full time / part-time job would be created. ambition of the community. The expenditure of visitors to Tuamgraney (Zone 1) It would be desirable, if not essential at the outset, to will help to stimulate the wider economy within the have a dedicated person (either part-time or full-time) village (Zone 2), increasing the turnover of other looking after the Parish House and servicing customers. hospitality and tourism-related businesses, including This could be achieved through one or a combination of textiles and chocolate. the following: • Voluntary community input to manage the enterprise working with one or two license holders paying rent for the rights to run the café and shop, with perhaps a small administration and programming budget; • A State supported community employment programme (Pobal supported through CLDC) for Tuamgraney with one supervisor and two workers covering site management, events delivery, maintenance and possibly an element of guiding; • A Clare County Council funded Rural Development Officer type post, possibly allocated partly to Tuamgraney for support or assistance from the project team for Holy Island when it materialises. There are variations on this theme.

Tidy Town’s Volunteers, Tuamgraney McKernan Woollen Mills, Tuamgraney 39

4.4 Assumptions of the Financial Model

4.4.1 Development Programme The main part of the Phase 1 is the refurbishment and extension of the Parish House. Healy Partners Architects have provided indicative budget costings of €300,000 for capital works for this project.

4.4.2 Visitor forecasts In the first year following the development, 900 additional visitors are attracted to Tuamgraney, equating to 75 per calendar month (pcm) on average or approximately 1.5 coach tours of 50 people each. Lower monthly totals are likely during the winter (October - March) and higher monthly totals in summer (April - Sept). In the second year, visitor numbers increase to 1,200 (an average of 120 pcm) and in the third and subsequent years to 1,300, or an average of 108 visitors 4.4.3 pcm. The visitor experience will include guided tours (1 Community activities (existing and new) hour) incorporating the Church and graveyard including Community usage of the space are assumed to generate an AV experience, Handball Court and Castle, with the a net income of €850 p.a. from room rental, exhibitions latter two types being less invasive. Note: Special pre- and related in the Parochial House. This increases arranged tours may take in Zone 2. The figures presented to €1,200 Yr2 up to €1,500 Yr3. Charges made to are considered conservative; in the event of the Holy community groups are likely to be modest and on a cost Island project advancing and the progressing of Phases recovery basis, rather than with a view to making a profit, 2 & 3 in Zone 1 of this project and in particular, the with contributions going towards central overheads, rollout of the new Ireland’s Hidden Heartlands brand, including insurance and property maintenance costs. A these figures have the potential to increase significantly. can’t pay / shouldn’t pay ethos will prevail. 40

4.5 Revenue Forecasts

4.5.1 4.5.3 Guided Tours Catering A standard adult tariff inclusive of VAT of €8, and the It is calculated that 35% of visitors will use the Parish net yield is 80% of average tariff, based on average net- House Café, based on benchmarks of conversion rates at to-gross yields at other visitor attractions, after allowing similar attractions elsewhere in Ireland and the UK. There for 9% VAT and discounts for groups, families, students, is a correlation between dwell time and propensity to visit loyalty cards, promotional 2 for 1 initiatives and over-60s the café – the longer people spend in Tuamgraney, the etc. all or some which may kick in from YR2 onwards. more likely it will be that they use the café. Propensity to Guides will be local, provided with bespoke training and use the café will also be increased if the guides end their placed on a roster system. It would be an advantage to tours there. In addition to visitors, the café is estimated to have all tours Advance Ticketing (online) with one or two cater to 1,800 local customers p.a., 150 per month. The high season public tours per week for those that ‘drop average spend per head (sph) in the café is estimated as in’. For the purpose of this prudent financial model, it is €7.00 based on industry benchmarks. assumed that the visitor pays no charge in year one while the proposed development establishes itself. The financial 4.5.4 model allows in the future for the development and hire Retail of a handset to guide the visitor in Zone 2. This includes crafts, books (including early Christian history and genealogy) and related with an emphasis on 4.5.2 local. Over 25% of visitors are assumed to use the shop, Events and Festivals based on industry benchmarks of typical conversion Potential to generate net revenue after costs of €1,200 rates, along with 1,000 local customers p.a. The average per event. A modest increase in events could include net spend per head (sph) in the shop is estimated as a combination of enhanced existing events plus new €3.50. However, sph depends on the retail offer. The events like literature, spiritual, sport and recreational, space could also be a showcase for ‘Made in East Clare’, arts, literature and broad culture especially traditional produce and ancestral research material. music. Some may be jointly organised with third parties or promoted by independent sponsors / promoters. The 4.5.5 number of events annually is assumed to rise from 3 Property Costs in Year 1 (including the existing Community Weekend Allowing for the assumption that the Café / Shop is let and Harp Festival) to 4 in Year 3. This net income covers the costs for its space, an estimate of €2,500 for includes sponsorship received and any public support for heating and electricity costs are included. festivals through the likes of the Arts Council, Clare Arts Programme etc. 41

4.5.6 Marketing Budget In the region of 7.5% of target turnover would be advisable. The tourism industry target is that a provision for marketing should be made equal to 10% of target turnover. In public sector or charitable attractions, this is rarely achieved (with the risk that turnover targets are also not achieved), so more realistically a 7.5% provision is made in the Tuamgraney model. A modest promotion and marketing plan should be put in place and start to be rolled out 6 months ahead of opening Phase 1.

4.5.7 Insurance An annual insurance premium of €3,500 p.a. is estimated based on buildings insurance of c €700 and Public Liability Insurance for guided tours etc. of €2,700. As the project progresses, specialist advice should be Dr. Manus McGuire in concert, Tuamgraney secured on what insurances are required (including events), and their likely costs.

4.5.8 Office Overheads and Administration Costs Provisionally estimated as €2,500 (for year 1) and €5,000 (year 2–5) p.a. to cover the costs of accounting, audit, IT / telecoms, training and office support. 42

4.6 Conclusion

The capital development of Phase 1 is achievable bearing The community should not only limit themselves to in mind the findings, proposed programme, likely 75% funding from public sources with an anticipated fundraising and the capacity of the local community. 25% match funding. CLDC / LEADER can provide up The Phase 1 development can financially sustain itself in to 75% funding however for example another 20% its early years. If necessary, the ‘Year 1’ in the financial match funding from other public sources (e.g. the model could extend beyond the year 1 while the project current Town and Village Renewal programme) may be establishes itself. Growth potential into the medium forthcoming requiring only 5% of own funds. However, term could be considerable, particularly as the Holy there are many demands on these sources, and the Island project advances as does the new Ireland’s Hidden community should plan for match funding of up to Heartlands brand which East Clare will now be a part of. 25%. Be mindful of the potential of employing in-kind match funding (e.g. agreed limited community voluntary labour contributions). Continue the on-going dialogue with potential funders in relation to the operational implications of various match funding scenarios.

The roll-out of a stronger visitor proposition for Holy Island and the integrated development approach to Lough Derg and the new Fáilte Ireland brand are important milestones for the village. Within the community, the subsequent development of Tuamgraney Phases 2 & 3 (Zone 1)- as well as for the broader development of the village (Zone 2) are essential in order to be able to capitalise on these neighbouring projects of scale.

An income and expenditure projection is included in Appendix E. 43

5 Conclusion 44 Tuamgraney native, Edna O’Brien

On average, once every generation, An early commitment was made to imagine an communities are presented with an opportunity achievable future for Tuamgraney that enhanced to fundamentally change their development equally the quality of life and wellness of the trajectory; Tuamgraney in East County Clare community while creating a fresh tourism are now at this point. Heritage and Recreational destination for visitors complementing Lough related tourism are its new coordinates. Derg and Holy Island. The two objectives became inseparable. The constant ebbing This Study has examined the options that and flowing of daily demands on a voluntary lie ahead to reinvigorate the local economy community group like Tuamgraney need not along with its cultural, social and recreational be underestimated. Their work programme life. It stands on the shoulders of significant is set to increase considerably; new blood, community achievements and a recognisable incisive leadership and adequate resources will momentum of late. At the heart of this vision determine future success. This Study should be is the proposed redevelopment of the Parish viewed as the group’s roadmap. House enabling it to become the beating heart of the village. This in turn will reactivate Like many villages in rural Ireland today, the latent potential of a cluster of heritage significant soul searching has happened; related buildings including St Cronan’s Church, how do we sustain and grow the community? Tuamgraney Castle and Tuamgraney Handball Tourism, and specifically heritage and active Club. The Church encapsulates one of the recreation tourism, has been identified by most essential stories of Tuamgraney namely early stakeholders as the leading rural development Christian history through the portal of Brian opportunity as traditional sectors of the Boru. Other stories waiting to be told include economy fall away in line with the changing the visionary Dr. Edward MacLysaght, father of demographics of country living and structural Irish genealogy who has left such a profound shifts in national and global economies. mark on the community. Tuamgraney’s initial response has been encouraging and is well positioned to contribute strongly to the new Ireland’s Hidden Heartlands brand. 45

Tuamgraney is now developing what will eventually be a significant social enterprise. Considerable public funding could follow this regeneration project. With this comes considerable operational responsibilities and governance obligations; professional standards will be expected, the bar will be raised on how ‘business is done’. This will likely need on-going training and support. The community needs to look outside itself to see how notable others are doing it; this learning and the transfer of knowledge from best in class destinations will breed confidence and inspiration.

The multi-Phase development scenario outlined in this Study is complex but is within the capacity of the community and its partners to deliver. The strategic partners identified in this Study are a critical foundation stone to future success. This Study presents the choices now open to Tuamgraney and clearly outlines how the community can take responsibility for and importantly ownership of its future. 46

Stained glass window, St Cronan’s, Tuamgraney by Alfred E. Child (1875–1939) 47

6 Appendices 6.1 48 Appendix A

6.1.1 List of Consultees Alphabetical list of consultees engaged with for the Study: • Blossom Harp Festival • McKernans Woollen Mills • Bodyke / Tuamgraney Pastoral Council • Nuala’s Bar and Restaurant • Clare County Council • Scariff Community Council • Clare Local Development Company (CLDC) • Tourism East Clare • Clareville House B&B • Tuamgraney Community • Councillors (Killaloe District) • Tuamgraney Community Weekend • Derg Isle Activity Centre • Tuamgraney Development Association • East Clare Equestrian Centre • Tuamgraney Handball Club • Fáilte Ireland • Tuamgraney Tourism Working Group • Hassetts Bar • Waterways Ireland • Irish Seed Savers • Wilde Irish Chocolates • Lough Derg Marketing & Strategy Group • Zone 1 landowners

6.1.2 Tuamgraney Community Mindmap This Mindmap flowed from the public consultation sessions with over 50 local people contributing to its creation. It is not intended to be a definitive picture of the village but it provides an overview of the relationships between varied themes and elements straddling Zones 1,2 and 3.

Private & Public Management, Strategic support Internal & external communications Sectors Operations & Finance AJ Precision building

Microb merchandise hub Rates are serious Woolen mills Active Roles obstacle for shops Local bus services Walking tours Wasted Property Junkie shortage Broadband Hot desk Card night at parish house

Nuala's Need for accomodation Equestrian centre Wasted Junkie Salvage Micro of ces

Retail Needs deli Brendan walsh Soccer/ Comogie/ Rugby Reinstate river walk Replica round tower Scariff Gaa No space since tness centre closed Tourism Fishing Services Village Increases sense of community Raheen wood Mud runs Scariff walks Hunting Tourism of ce Guided Fitness Scariff Attractions Night kayak trek itenararies Clubs & Activity Night runs Social media Health Signage? Schools & accident potential Permaculture Enterprise & village Literary Centre Eco- pods Information local economy Value Recreational tourism Commuter traf c issue Forest in Dog walking Tuamgraney by-pass? a box Woodlands Sustainability Traf c issues Sense of naturalness Tourism 1 Sport Solar-PV: grants changing Irish seed savers Walks Derg Isle Tuamgraney honey Scariff fresh market 9 2 Village development Woodland/ tree talks

Yoga hotbed Fresh Air Elderly tness Health& Tuamgraney Policy Annual enterprise awards 8 3 School involvement Wellness Zone 2 Link both harbours Bio-diomic producers Forest bathing Tour guide training 4 Enterprise development Environmental NGOs Strategic networks 7 Education & Adult Basic computing Basic social media 5 Upcycle training 6 Training Biodiversity& ecology Sharing & spinoff Strenghts Neighbouring Skills Audit Communities Heritage& Self suf ciency Diffusion Community planning Village & Agricultural Buy- in Colaboration & Environment Community History& interpretation Whole region must cooperation Greater be inclusive History links Individuality Woofers Energy ownership Farming St. Cronan Festivals Environment& biodiversity 1st Impressions Greening Eco-tourism Hospitality Built St. Cronans Ancient Waterways oak genealogy Hands- on experiential training Walk between 2harbours woodland Lack of Natural R. Shannon signage Comunity Understand & respect resource Weekend Castle Part time Brian Boru Seedsavers Mass rock Close to lake Parking issues Woodland Church P.V. grants High Nature Value farmland L. Derg Edna O Brien Edward McLysett School parking issues Harbour Explore grants Holy Island SeedSavers to refurbish barns Enhance ecologicalconnectivity & biodivesity Lime Kiln SeedSavers Brian Boru Agri- tourism Study visits Community vegetablegarden Work house Iron works Afforestation threat Restoration& Tidy towns Enhancement Pig iron making Best practice

Enhancing Quality Rural destination development Conservation & of Life Sustainability 6.2 6.3 49 Appendix B Appendix C

The table below is a list of current and potential future The following are key aspects of the stories that could form uses of the Parish House (if expanded) identified during part of an interpretive framework within the Parish House: the public consultations: 6.3.1 Literary Heritage Present Uses Tuamgraney is the home town of internationally • As Parish office recognised writer Edna O’Brien. Tuamgraney was also • Group meetings- parish council / TDA / charity home to Dr Edward MacLysaght (1887–1986) one of groups etc. the most important literary contributors in 20th Century • Card playing Ireland and author of several key books on Irish Family • Youth club at times names. It is fully acknowledged that any literary aspect • French classes will need the agreement and support of Ms O’Brien and • Fitness classes (older persons) in the case of Dr. MacLysaght, the MacLysaght family. • Community gatherings 6.3.2 Famine Heritage • Festival use – Harp + June Weekend The remains of the Scariff Union Workhouse are located in Tuamgraney along Drewsborough Road towards the Future Uses (if Expanded) town of Scariff. One of the surviving buildings, the Coffin • Tourism – centre / starting point / information House, is in public ownership (HSE). The graveyard centre associated with the workhouse is located at the edge of the • Café/tea rooms / coffee shop village on the Bodyke / Ennis road and was opened as the • Tourism –tell stories about village / area East Clare Famine Memorial Park in 1997. • Building could be used by the young to the ‘not so young.’ 6.3.3 War of Independence Heritage • Dancing – old time + other forms The East Clare Brigade of the IRA and Cumann na • Dancing classes mBan are commemorated in the East Clare Memorial • Yoga / palates etc. Park opened in 1952 in Tuamgraney. This Garden of • Classes – art / craft / bike maintenance etc. Remembrance is a beautiful feature in the centre of the • Concerts – small ones (weekly during summer village. An impressive commemoration stone was unveiled months-tourist) link with St Cronan’s in 2016 to commemorate the 1916 rising. There is a strong • Talks – community / sports / health etc. social history in Tuamgraney and east Clare associated th • Film nights + kids films (Christmas / monthly / with this turbulent period in 20 Century Ireland. festivals) 6.3.4 Waterways Heritage • School - concert / films etc. Tuamgraney enjoys a waterside location with access to • Halloween / Christmas party - kids Lough Derg via Reddan’s Quay and Scariff Harbour. There • Community BBQ / evenings / bingo etc. is a strong heritage and social history associated with • Art / craft exhibitions the waterways. Reddan’s Quay is located within a short • Festivals – make great use of building, building area walk of the TOU 1 site. A Lough Derg Blueway has been to be the centre for festival developed with facilities at Scariff Harbour. • Weekend events – writers weekends etc. / other theme weekends 6.3.5 Industrial Heritage • Run events that bring in people from outside the area A substantial ironworks industry flourished in th th • Private events- hire the space (outside catering) in Tuamgraney and east Clare area in the 17 and 18 evenings centuries remnants of which survive along with a strong • Handball related events international dimension to an interesting history which • East Clare cluster of parishes has been celebrated recently with publications and a Sliabh Aughty Furnace Festival.

6.3.6 Biodiversity Heritage Tuamgraney Community Woodland is an award winning native woodland project a couple of minutes’ walk from the TOU1 site.

6.3.7 Musical Heritage There is a rich history of traditional music that is distinctive to East Clare. 6.4 50 Appendix D

Public Realm Scariff Approach Road The need to further enhance the physical appearance A public realm enhancement scheme has been earmarked of Tuamgraney is identified in the study with particular by Clare County Council for the approach road into reference to the area in front of zone 1, the Bodyke and Scariff from Tuamgraney and vice versa. This project Scariff approach roads and the East Clare Memorial has received funding under the Town & Village Renewal Park. Tuamgraney is already a very attractive village but Scheme and is an important project for both communities its central location, historic setting and potential is such as it will strengthen the gateway into both settlements. that further investment in its public realm will deliver For Tuamgraney it is also important to seek to enhance strong social and economic benefits enhancing it as a the section of roadway between approximately the gateway place to live and visit. to Drewsborough House and the Memorial Park in the centre of the village. The road is very wide at this location Area in front of Zone 1 and traffic frequently moves at excessive speeds. It would In the study this area is recommended to emerge as a key benefit from being narrowed as part of a traffic calming community, tourism and cultural hub over time and it is scheme that would also gain from other measures such important therefore the public realm adjoining it is of a as the under grounding of wirescape and new lighting corresponding high quality. columns continuing the theme in the centre of the village. With the provision of signage and enhancing the During the course of the study it was also noted that small area of space in front of the Edna O’Brien plaque the speed of passing traffic was observed as being higher it provides the opportunity to create a secondary gateway than desired. With the proposed opening of the front into the village at this location. boundary to the parish house and castle, the opportunity to enhance public footpaths, street furniture (bollards, Bodyke Approach Road lights & bins) as well as surface finishes presents the The area at the famine memorial park and St Coolan’s opportunity to start a public realm style that can be graveyard is an important gateway at this end of the applied to the rest Tuamgraney over time. village. It would be beneficial to build on improvements to this location undertaken in the recent past. This could In working to establish a stronger entrance to the town, include additional tree planting and a more permanent traffic calming measure have been suggested. This has the surface to the graveyard car park. Creating a stronger benefit of not just creating a stronger sense of entrance sense of arrival will also be beneficial to helping slow to the town but to also slow down traffic which will traffic on this busy regional road. improve safety and encourage more visitors to stop and visit Tuamgraney. Artists impressions of how this could All of the above will need more detailed consideration look are included in the main body of this document. and consultation but it is important in the context of this study to identify opportunities for further enhancement to East Clare Memorial Park build on the significant progress the village has achieved This area of open space is beautifully maintained and it in the past 20 years. is recommended in the study that it be further enhanced as a ‘signature’ piece of open space with the support of Clare County Council given its historical significance and in particular, its central location in Tuamgraney and on the Lough Derg driving route. 6.5 51 Appendix E

Table: Outline income and expenditure items for Phase 1 only (Zone1).

YEAR 1 2 3 4 5

Visitor numbers 900 1,200 1,300 1,300 1,300 of whom: visitors on Guided Tours 1,020 1,105 1,105 1,105 Number of guided tours during the year 85 92 92 92

REVENUES Community Net Income from Visitors: Guided tour tickets €4,992 €5,408 €5,408 €5,408 Handset revenues €1,152 €1,248 €1,248 €1,248 All-inclusive tickets €2,400 €2,600 €2,600 €2,600 [A] Ticket revenues €0 €8,544 €9,256 €9,256 €9,256 Net income from Events: Number of events 1 2 2 2 2 [B] Event revenues (net after costs] €1,200 €2,400 €2,400 €2,400 €2,400 Rent paid by the tenant of the café and shop €7,200 €7,200 €7,200 €7,200 €7,200 Net income from community activities €850 €1,200 €1,500 €1,500 €1,500 Community total revenues net of VAT €9,250 €19,344 €20,356 €20,356 €20,356

OPERATING COSTS Cost of Sales: Tour guides €0 €1,020 €1,105 €1,105 €1,105 Booking commission €0 €641 €694 €694 €694 Total cost of sales €0 €1,661 €1,799 €1,799 €1,799

Gross Profit €9,250 €17,683 €18,557 €18,557 €18,557 Gross Profit as a % of turnover 100.0% 91.4% 91.2% 91.2% 91.2%

ADMINISTRATIVE COSTS: Property costs €2,500 €2,500 €2,500 €2,500 €2,500 Marketing €694 €1,451 €1,527 €1,527 €1,527 Insurance €3,500 €3,500 €3,500 €3,500 €3,500 Office costs €2,500 €5,000 €5,000 €5,000 €5,000 Total administrative costs €9,194 €12,451 €12,527 €12,527 €12,527

Operating surplus (loss) €56 €5,232 €6,030 €6,030 €6,030 Operating surplus as a % of turnover 0.6% 27.0% 29.6% 29.6% 29.6% 6.6 52 Appendix F

6.6.1 The Study Team

Alan Hill Mike Nevin Alan is a highly accomplished Mike is an economist who was management consultant educated at Terenure College and strategic planner within (among other schools) and later the tourism, community graduated with a First Class development, heritage and Honours degree in Philosophy, recreation sectors. He has Politics and Economics from contributed to the success of Oxford University. He is also a varied and high profile projects of scale across Ireland Fellow of the Chartered Institute of Certified Accountants over the last three decades. His work formally as a TV (FCCA). He worked as a Management Consultant Producer and latterly as a management consultant has with Deloitte & Touche / Touche Ross Management been officially recognised at national and international Consultants in Edinburgh and London (1990-98), and level. Prior to founding his own consultancy company founded Caledonian Economics in 1998, which, under in 2007, which attracts a varied and respected clientèle his leadership, grew to become a major force in the across all sectors and strata, Alan drove the delivery of a Scottish consulting market. He is now working through series of innovative and complex tourism related projects. Nevin Associates Ltd to provide strategic financial and His lives at the further most point of County Leitrim economic advice to selected clients. overlooking Donegal Bay. Richard Rice Julien Carlier Richard is a Director at Healy Julien is lead researcher for Alan Partners Architects in Limerick Hill Tourism Development Ltd, and comes with notable and has experience on a number experience in tourism, cultural of tourism related projects and public realm projects. around Ireland. He is currently Richard is a graduate of DIT completing his Doctoral Architecture and is a Fellow research in the field of landscape of the RIAI. His more recent profile project would ecology and sustainable Greenway design, maintenance include The Burren College of Art, Michael Cusack and use, collaborating with the Joint Research Centre Visitor Centre, the recent reimagining of King John’s (EC) and the European Greenways Association. He has Castle and the Milk Market in Limerick. Healy Partners previously worked for the Directorate of Nature in the Architects have their works frequently acknowledged with Walloon Region of Belgium and on a number of period published articles and architectural awards including property landscaping projects. He is a member of several the RIAI Public Choice Awards for the Milk Market environmental organisations and a voluntary member of Project in 2011. Richard’s involvement in this project is a local Greenway working group. an opportunity for him to reengage with his roots with strong family connections in Bodyke. David Rice David is a graduate of Limerick School of Art & Design, working in Branding and Communication Design which is concerned with how information, presented through a variety of media, relates and communicates with people. Establishing OpticNerve, he has successfully completed work in branding, exhibition, navigation and interface design. David has also completed an MSc in Design Thinking for Innovation from NUI Maynooth, which uses ethnography and the design process to identify solutions to ever emerging challenges in design, business and social contexts. Scariff RC Church 300m Scariff GAA Ground 200m 8km Route to 4016 Mountshannon Flagmount 14m Fire 4018 Clare Marts ort 34m Station Mountshannon Livestock Auctions Library & Council Market Square Town Centre: Area Of ces R352 Riverside Inis Cealtra / iver Holy Island 8m Park R Tourist iff Mountshannon 8m ar Of ce Irish Seed Sc East Clare Portumna 36m Savers 3.5km Community Ambulance Derg Isle Garden & Station Activity Centre 1km R461 Scariff Union Co-op Feale 9m Workhouse ort 33m Water Tower (Ruins) Scariff Item of note to see Information Information panel

Bus Stop S c Accommodation a Garda r (Police) i Self Catering f f Riv Café er Dining Pub Picnic area Store Scariff Union Scariff Scariff Harbour Harbour Supermarket Workhouse (Ruins) Services Block Butcher Gift Shop Waterways Chemist East Clare Ireland Adult Education Of ce Florist Centre Barber Scariff Beauty Salon Community Fishing Tackle Shop College Playground Cycling Fishing Walking Trail Guided Boat Trips Doctor / Medical Centre Dentist Edna O’Brien Reddan’s Quay Vet arif Plaque Sc f R Fuel Dr. Tommy Daly iver ATM Plaque Bank Lough Derg River Shannon Parking er Post O ce Woollen Mill iv Tuamgraney R and Shop Lime Kiln Recycling m u r One way Tra c ow h g East Clare a o East Clare Memorial r Equestrian Park C Centre Handmade Chocolate Factory and Shop Tuamgraney St. Joseph’s Castle RC Church (Ruins) Tuamgraney Handball Bodyke GAA Grounds 400m Club St. Cronan’s Famine Memorial Park 540m Church St Coelan’s Well 1km 964AD

R352 Bodye 4m Tuamgraney Tulla 16m Community Ennis 33m Woodland imeric 35m R463 Killaloe 15m imeric 45m Tuamgraney, County Clare | A Community, Tourism and Cultural Development Study | May 2018