2020 Learnings for 2021 (Part 1) “Change Is Ok As Long As It Doesn’T Happen to Me”

THE CHANGE CURVE 2020 LEARNINGS FOR 2021 (PART 1) “CHANGE IS OK AS LONG AS IT DOESN’T HAPPEN TO ME”

We decided to take pause and review a year that offered an immense amount of change. With this we examined our year in review through a lense of cultural headlines, new innovations and our own journey.

Let’s look at 2020 with a new clarity by taking a ride on THE CHANGE CURVE*

*attributed to psychiatrist Elisabeth Kubler-Ross

CONTENTS

THE CHANGE CURVE EXPLAINED THE CHANGE CURVE MAP Q1 2020 STATUS QUO: January/February/March Q2 2020 DISRUPTION: April/May/June Q3 2020 LEARNING: July/August/September Q4 2020 EXPLORATION: October/November/December THE MONTHS IN DETAIL MEANINGFUL SUPPORT THANKS THE CHANGE CURVE: The change curve is a simple model that details how people respond to change. It says people go through five main emotional states: Shock, Denial, Anger, Depression and Acceptance - when experiencing a change. Elisabeth Kübler-Ross, a Swiss-American psychiatrist, is attributed as the author of this.

For 2HEADS we have taken inspiration from the CHANGE CURVE model and adjusted it to reflect the ‘impact’ Covid has had on culture and the work environment against ‘time’ for the calendar year of 2020. We still include the five stages along the curve and have segmented the year into four quarters of STATUS QUO, DISRUPTION, LEARNING, EXPLORATION to depict the journey we’ve been on.

Our interpretation allows one to reflect through the lense of global headlines, trends and achievements throughout the year to shed some perspective in preparing us for 2021.

Source: The World of Work Project https://worldofwork.io/2019/03/the-change-curve/

STATUS QUO DISRUPTION LEARNING EXPLORATION CHANGE / SHOCK / DENIAL ANGER / RESISTANCE / LOSS ACCEPTANCE / EXPERIMENT DISCOVERY / GROWTH

DENIAL RULE WON’T LAST LONG! BREAKING FRUSTRATED BY RESTRICTED ACCESS TO THE NEW NORMAL PRODUCTS NORM AND SERVICES ADAPTING AND CREATING NEW LIFESTYLE PATTERNS

CONFLICT & EXPLORING LOCKDOWN CONSPIRACY LEARNING NEW NEEDS REMOTE WORKING BLAMING OTHERS EXPERIMENTING WITH AND FOR LIFESTYLE NEW IDEAS HOMESCHOOLING IMPACT

REALISING IMPACT ANGER NEW PRIORITIES FORCED TO ADJUST LIFESTYLE PRESERVING DOING ANYTHING TO HOLD ON

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TIME

HEADLINES Year of Super Bowl LIV: Olympic Games the Rat Kansas City Chiefs postponed due to beat San Francisco Coronavirus 49ers

TRENDS Deep fakes Google kills TIK TOK getting easier cookie Handwashing videos

2HEADS Awarded CV Event Well Being Lockdown and Aviation Brand Day at 2Heads office shuts. Experience

HEADLINES Together At SpaceX launch Home concert astronauts #BlackLivesMatter for coronavirus protests

TRENDS Brands pivot Socially distanced Virtual football purpose theatre fans via Zoom

2Heads win 6 VX Labs go LIVE World Exhibition 2HEADS Blue Chip brands Awards for Lockdown lifts, sign up Disney, Playtech, office reopens Bombardier, Rolls-Royce and Airbus

European Union David agrees huge BTS’s release Attenborough 1st video to be HEADLINES €750 billion breaks Jennifer ($859 billion) watched more Aniston’s record than 100 million post-COVID-19 as the fastest to stimulus bill times in 24 hours reach 1 million on on YouTube Instagram

TRENDS Diverse skin Logo for NASA’s bandages Face mask art installation Mars mission

2Heads Talks 2Heads appoint 2Heads Launches 2HEADS Launches – our 2 Managing Directors the VX Tour – own Insight Vlog 3D Experiences

Joe Biden Several HEADLINES declared the drugmakers Socially distanced winner of the US announce their Christmas Presidential race COVID-19 vaccine

TRENDS Band fans in Disney humanoid Unity flags plastic bubbles gaze study campaign

2Heads Talks Focuses on 2HEADS 2Heads Officially Won a Drum Sustainability – Launches Social Media Launches 2Heads EventHive VX Award Sustainable Futures vision statement

The year started as a year of 2020 vision, with for a while people behave as if the change isn’t clarity and optimism. The status quo went taking place. At this stage people are in denial, and unchanged for most of the world except for may simply carry on as if nothing has happened, Wuhan. As the quarter progressed we began or if what has happened affects others, but our journey along the CHANGE CURVE. not them.

Source: The World of Work Project https://worldofwork.io/2019/03/the- Immediately following the initiation of a change change-curve/change-curve/ event, individuals often experience a stage of shock and denial. Information takes a while to sink in and

HEADLINES TRENDS 2HEADS

Impeachment trial of US Life-size Vertical President Donald Trump video game farming begins in the Senate system Won Drum Business Awards Experiential Agency of the Year

Living Nike’s zero Billie Eilish wins 5 Grammys bacteria bricks mission

Deepfakes Xmas Advent Calendar Year of the Rat Google kills cookie getting easier raised funds for charity

Kobe Bryant dies in Contact lens Nexus Helicopter Crash display air taxi

Partnered with Disney @ CES China locks down the city Moon dust Exolung of Wuhan to control the ‘unlimited’ air coronavirus COVID-19 oxygen

HEADLINES TRENDS 2HEADS

Super Bowl LIV: Deepest Fortnite Kansas City Chiefs hole in the storytelling beat San Francisco world needs 49ers Scientific Games use EventHive at ICE

Fix BAFTAS and Academy fooled Coronavirus Awards Parasite and Joker facial alt masks

Amazon Jeff Bezos Moldy AI makes Event Wellbeing pledges $10 billion to whopper charging fast Day at 2Heads fight climate change

New Bank of England Project vector Airbus £20 note with painter flying JMW Turner released wing Shortlisted for 6x World Exhibition Stand Awards

Playtech @ ICE 2020 – Swedish Nominated for Drum Best Leap Day Cyborg B2B Experience and Leap Year grasshoppers digital e-krona

HEADLINES TRENDS 2HEADS

Sport in Italy played behind Daily closed doors for at least a Video check-ins/ scrums Lockdown and office shuts. month outs Launch of ‘ Virtual Thirsty Thursday’ 2Heads online community event

#metoo works Style Harvey Weinstein is your Culture sentenced to 23 years space channels in prison

Ayatollah Ali Awarded CV Khamenei refuses Make it Use your Aviation American personal values Brand experience coronavirus help agency of the year

Virtual Immediate global ceasefire to How To… tutorials social fight COVID-19 called for meet-up by UN

R&D with Unreal Game Engine supports digital consultancy experience Postponement of Tokyo (Beginning of the VX Labs) Meme-of- Share your 2020 Olympic and culture Paralympic Games until the-day summer of 2021

As lockdowns began, so did disruption and all of Before they move towards acceptance they often the emotions accompanying it. The words social feel lost and uncertain and experience a period of distancing and lockdown entered our vocabularies. self-reflection. When individuals are in this stage of the change curve they find it hard to focus or After a little while the change starts to sink in. achieve flow in work.

At this stage most people start to resist the Source: The World of Work Project https://worldofwork.io/2019/03/the- change, particularly if it’s a negative change. change-curve/ Individuals may become angry and divisive and will normally start blaming others for the changes taking place.

HEADLINES TRENDS 2HEADS

British Prime Minister Boris Johnson admitted to hospital Pret Grazia suffering from coronavirus VX Labs final R&D, three internal beta tests = ready to launch

Together At Home concert for coronavirus Student Dyson COVID-19 aid

VX Labs goes LIVE Price of US oil turns negative American for the 1st time in history Ford Airlines Invites and emails go out Blue chip brands sign up

Last three cruise ships finally dock Brewdog Snapchat

2Heads named EventMarketer UK PM Boris Johnson Ex Awards Finalist NASA says Britain is past the Netflix peak of the coronavirus Designer COVID-19 outbreak

HEADLINES TRENDS 2HEADS

Michael Jordan’s “Dream autographed Air Nike 1s AR cabinet home” for trainers from 1985 sell for a of curiosities bees VX Labs discover data, record $560,000 insights and responses. Build and final iterations of VX Lab are updated

Tweets by Elon Musk saying Covid-19 Sanitising Tesla’s share price is too high visual bubbles wipe $14 billion off Tesla’s value identity

Disney face Virus-killing Obama criticises US gov jackets VX Labs LIVE handling of the pandemic masks

George Floyd’s arrest and Furniture A translucent murder ignites widespread forts house condemnation and protests

2Heads and Bombardier win an Exhibitor Magazine Social- Exhibit Design Award SpaceX launch distancing Assassin’s astronauts piazza Creed tours

HEADLINES TRENDS 2HEADS

#BlackLivesMatter Unicorn Dead Sea protests Riot real Scrolls DNA reporting VX Labs LIVE

Highest-ever Virtual Socially temperature recorded fans via in the Artic Circle 38°C distanced Zoom theatre

IKEA Washi Liverpool FC clinches first Lockdown lifts, FRAKTA handwashing office reopens EPL soccer title in 30 years face mask habits

1000s ignore ban for Inflatable Mobile anniversary of Tiananmen electric micro Square Massacre in Hong scooter pod Kong home

2Heads win 6 World Exhibition Awards for Disney, Playtech, Bombardier, Locust invasion labelled Art villa jungle Christo lives Rolls-Royce and Airbus ‘Swarmageddon’ in India cone pods to 84 years

We have now entered a period of learning and Exploring new things can be rewarding. Having new normals. As time passes, individuals generally decided to accept the new future that the change come to accept the change. Humans are quite will lead to, individuals start to explore that new elastic with their emotions over time and nearly future. They start to: Project themselves into everyone re-baselines themselves to whatever the it, Visualise what it could hold for them. Plan new situation is. As individuals accept the change for positive scenarios, and solve problems they that they’re facing they start to realise that they see along the way, generally with a view towards must investigate the possibilities of the new future creating the best outcomes that they can.

and look to make the best of it. Source: The World of Work Project https://worldofwork.io/2019/03/the- change-curve/

HEADLINES TRENDS 2HEADS

Sixth century cathedral Hagia Diverse skin Juneteenth Sophia turned into a mosque bandages flag design VX Labs LIVE

Oura rings First Arab interplanetary Prescription video games COVID mission launches predictor

European Union agrees huge Social Coronavirus 2Heads Launches €750 billion ($859 billion) post- distanced New Look Website COVID-19 stimulus bill nanosponges installations

Edge of America withdraws Bubble series from WHO space balloon flower hoods capsule

2Heads Talks launches – our own insight vlog Super Bowl winning Kansas Impossible Solar- City Chiefs quarterback cantilever powered Patrick Mahomes home hypercar

HEADLINES TRENDS 2HEADS

First documented case of a Honeycomb- Greenery- person being re-infected with shaped covered COVID-19 a second time complex cycling track VX Labs LIVE

BTS’s release 1st video to Climate- be watched more than 100 Absurd architectural neutral million times in 24 hours on attraction YouTube situations

Algae grower Pure oxygen 2Heads invests Bayern Munich win for younger UEFA Champions League Final nutritional in game engine needs brain

Joe Biden announces Kemala AI portraits Ai weiwei Harris is his running mate of famous mask charity figures million

2Heads shortlist for 3 C&IT Awards including Global Agency of the Year US wild fires and Space Force China Mars murder hornets official logo rover mission

HEADLINES TRENDS 2HEADS

Harvesting Facemask China pledges UN becoming curtain carbon neutral by 2060 water from 2Heads appoint James the air installation Simpkins as Managing Director for Experiential and Paul Godwin as Managing Director for Digital Innovation David Attenborough breaks COVID-19 Jennifer Aniston’s record as victims Thinking with the fastest person to reach 1 monument the body lab million followers on Instagram

2Heads Launches the VX Tour – 3D Experiences Ethical Justice Ruth explorer pack Happy-Meal 2Heads Talks looks Bader Ginsburg dies toolkit bird houses at digital innovation The Role of R&D

Impossible Scientists confirm three new burger 175 years of underground lakes on Mars expansion science words 2Heads shortlist for 4 x Event Tech Awards for Gamescom/ Airbus and Rolls-Royce/PAS

2Heads Win Best Brand Barbados remove Queen Future of fire Logo for Amplification at the C&IT Elizabeth II as its head of state tornadoes NASA’s Mars Awards mission

Finally we begin to experiment and explore new The last stage that some people refer to in relation ways of thriving . Once individuals have fully to the change curve is Growth. This is the stage accepted, visualised and started to plan for the after commitment in which individuals start to new way things are going to be, they can commit flourish in the new world. It’s not included in all to that future. The post change reality becomes models (and it’s not on the diagram we created normal for them, it’s just the way things are now, above), but it’s fairly common to see it in work and they increasingly work towards making it a based change models. good outcome.

Source: The World of Work Project https://worldofwork.io/2019/03/the- change-curve/

HEADLINES TRENDS 2HEADS

Controlling Shortest time Jacinda Ardern re-elected your measured in a landslide in New Zealand dreams 2Heads soft launch EventHive VX

Parkinson Band fans Pope Francis backs disease skin in plastic same-sex civil unions Test bubbles

2Heads Hosts their own Interactive Halloween Game Experience

2Heads Talks focus on the A copy of William Ed Ruscha Interactive art Future with – How Clients Help Shakespeare’s First Folio sells album artwork installation Evolve Solutions - for a record $9.98 million The Vision for the Future - Experimentation and Innovation in the Face of Uncertainty Drone President Donald Trump Movies as old photo tested positive for awards COVID-19 books cover 2Heads nominated at the 2020 Esports Tempest Award for Best Gaming Venue

2Heads nominated for Chile votes to scrap their 2 x The Drum Social Awards Loop of EV UI from constitution from Dictator Wisdom Augusto Pinochet Unreal Engine 2Heads become an early walking trail adopter member of ISLA

HEADLINES TRENDS 2HEADS

Weather Mobile Baby Shark most-watched photos of homeless video with 7.04 billion views the year shelter 2Heads officially launch EventHive VX

Joe Biden declared the Magic winner of the US mushrooms BK reusable Presidential race legalised packaging

2Heads Debut EventHive VX at Event Tech Live

Virgin Hyperloop - first test Simpsons Disney 2Heads Talks focuses on of a high-speed levitating pod iconic humanoid Technology – 2Heads locations IRL gaze study Presents

Walk through VX

Several drugmakers Ride virtually Soundsticks announce their on SpaceX noise- 2Heads Win Best Immersive COVID-19 vaccine absorbers Tech at Event Tech Awards Won a Drum Social Media Award Nominated for 2 x Event Marketer Experience Design Word of the year Modern & Tech Awards is “Lockdown” - Collins Unity flags cleaner campaign Nominated for 5 x The English Dictionary tablets Drum Experience Awards inc Experience Agency of the Year

HEADLINES TRENDS 2HEADS

Actor Elliot Page, formerly Earth’s Physicists known as Ellen Page, reveals toxic Venus do the he is transgender atmosphere ‘impossible’ Clients utilising EventHive VX

Breakdancing, confirmed Coal plant as an Olympic sport for the to green Retro electric Paris 2024 games hydrogen 3-wheeler

2Heads won Gold and Bronze at Eventmarketer Experience Total solar eclipse Rubber orifice Noble Latex Design & Tech Awards, visible across southern that lights up doesn’t kill Nominated for Five The Drum Chile and Argentina animals Experience Awards and for Four FMBE Awards.

Christmas New Paris pop lockdown Shenzhen culture museum monuments

2Heads runs Xmas Events on VX for Big Brands - and talks Sustainable Futures Surrealist Socially *Puma Energy in partnership with HMI Good-bye 2020 digital distanced Illustrations Santas

The year started as a year of 2020 As lockdowns began, so did disruption We have now entered a period of Finally we begin to experiment vision, with clarity and optimism. and all of the emotions accompanying learning and new normals. As time and explore new ways of thriving . The status quo went unchanged for it. The words social distancing and passes, individuals generally come to Once individuals have fully accepted, most of the world except for Wuhan. lockdown entered our vocabularies. accept the change. Humans are quite visualised and started to plan for the As the quarter progressed we began elastic with their emotions over time and new way things are going to be, they our journey along the CHANGE After a little while the change starts to nearly everyone re-baselines themselves can commit to that future. The post CURVE. sink in. At this stage most people start to whatever the new situation is. change reality becomes normal for to resist the change, particularly if it’s As individuals accept the change that them, it’s just the way things are now, Immediately following the initiation a negative change. Individuals may they’re facing they start to realise that and they increasingly work towards of a change event, individuals often become angry and divisive and will they must investigate the possibilities of making it a good outcome. experience a stage of shock and denial. normally start blaming others for the the new future and look to make the best Information takes a while to sink in changes taking place. of it. The last stage that some people refer and for a while people behave as if the to in relation to the change curve change isn’t taking place. At this stage Before they move towards acceptance Exploring new things can be rewarding. is Growth. This is the stage after people are in denial, and may simply they often feel lost and uncertain and Having decided to accept the new commitment in which individuals start carry on as if nothing has happened, experience a period of self-reflection. future that the change will lead to, to flourish in the new world. It’s not or if what has happened affects others, When individuals are in this stage of individuals start to explore that new included in all models (and it’s not on but not them. the change curve they find it hard to future. They start to: Project themselves the diagram we created above), but it’s focus or achieve flow in work. into it, Visualise what it could hold for fairly common to see it in work based Source: The World of Work Project https://worldofwork. them. Plan for positive scenarios, and change models. io/2019/03/the-change-curve/ Source: The World of Work Project https://worldofwork. io/2019/03/the-change-curve/ solve problems they see along the way, Source: The World of Work Project https://worldofwork. generally with a view towards creating io/2019/03/the-change-curve/ the best outcomes that they can.

Source: The World of Work Project https://worldofwork. io/2019/03/the-change-curve/

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